EXHIBIT 4.3 PRIMEDIA INC. CERTIFICATE OF DESIGNATIONS _______________ Pursuant to Section 151 of the General Corporation Law of the State of Delaware _______________ PRIMEDIA Inc. (the "Company"), a corporation organized and existing under the General Corporation Law of the State of Delaware, does hereby certify that pursuant to the provisions of Section 151 of the General Corporation Law of the State of Delaware, the Board of Directors of the Company (the "Board of Directors"), adopted the following resolution on ______________ __, 1998, which resolution remains in full force and effect as of the date hereof: WHEREAS, the Board of Directors, is authorized, within the limitations and restrictions stated in the Certificate of Incorporation, to fix by resolution or resolutions the designation of each series of preferred stock and the powers, designations, preferences and relative participating, optional or other rights, if any, or the qualifications, limitations or restrictions thereof, including, without limiting the generality of the foregoing, such provisions as may be desired concerning voting, redemption, dividends, dissolution or the distribution of assets, conversion or exchange, and such other subjects or matters as may be fixed by resolution or resolutions of the Board of Directors under the General Corporation Law of Delaware; WHEREAS, it is the desire of the Board of Directors, pursuant to its authority as aforesaid, to fix the terms of the Preferred Stock (as defined) and the number of shares constituting such Preferred Stock; NOW, THEREFORE, BE IT RESOLVED, that the Preferred Stock shall have the following terms and provisions: 1. DESIGNATION. The series of preferred stock authorized hereunder shall be designated as the "Series H Exchangeable Preferred Stock" (the "Preferred Stock"). The number of shares constituting such series shall be 2,500,000. The par value of the Preferred Stock shall be $.01 per share. The number of shares of Preferred Stock may be increased (but not above the total number of authorized and undesignated shares of preferred stock) or decreased (but not below the number of shares of Preferred Stock then outstanding) by a resolution of the Board of Directors filed with the Delaware Secretary of State. 2. RANK. The Preferred Stock shall, with respect to dividend rights on liquidation, winding-up and dissolution, rank senior to all classes of common stock of the Company (including, without limitation, the Common Stock), and each other class of capital stock or series of preferred stock hereafter created which does not expressly provide that it ranks senior to or on parity with the Preferred Stock as to dividend rights and rights on liquidation, winding-up and dissolution. The Preferred Stock shall, with respect to dividend rights and rights on liquidation, winding-up and dissolution, rank on a parity with the Series D Preferred Stock, the Series F Preferred Stock, the Series G Preferred Stock and each other series of preferred stock hereafter created which expressly provides that it ranks on a parity with the Preferred Stock as to dividend rights and rights on liquidation, winding-up and dissolution (collectively, "Future Parity Securities"). The Preferred Stock shall, with respect to dividend rights and rights on liquidation, winding-up and dissolution, rank junior to each class of capital stock or series of preferred stock hereafter created which expressly provides that it ranks senior to the Preferred Stock as to dividend rights and rights on liquidation, winding-up and dissolution. (All equity securities of the Company to which the Preferred Stock ranks senior, including, without limitation, the Common Stock, are collectively referred to herein as the "Junior Securities", all equity securities of the Company with which the Preferred Stock ranks on a parity, including Future Parity Securities, are collectively referred to herein as the "Parity Securities", and all equity securities of the Company to which the Preferred Stock ranks junior are collectively referred to herein as the "Senior Securities".) 3. DIVIDENDS. (a) The holders of the outstanding shares of Preferred Stock shall be entitled to receive, when, as and if declared by the Board of Directors, out of funds legally available for the payment of dividends, cash dividends at an annual amount equal to $8.625 per share. Dividends on each share of Preferred Stock shall accrue and be payable in cash quarterly in arrears on each Dividend Payment Date, commencing on the first such date to occur after the Original Issue Date, in preference to dividends on the Junior Securities. Each such dividend shall be payable to holders of record as they appear on the stock books of the Company on such record dates, not less than ten (10) nor more than sixty (60) days preceding the Dividend Payment Date, as shall be fixed by the Board of Directors. Accrued and unpaid dividends shall not bear interest. Dividends shall cease to accrue in respect of the Preferred Stock on the Exchange Date or Redemption Date. (b) All dividends paid with respect to shares of the Preferred Stock pursuant to Section 3(a) shall be paid pro rata to the holders entitled thereto. (c) Dividends shall accrue and be cumulative from the Original Issue Date. (d) Each fractional share of Preferred Stock outstanding shall be entitled to a ratably proportionate amount of all dividends accruing with respect to each outstanding share of Preferred Stock pursuant to Section 3(a), and all such dividends with respect to such outstanding fractional shares 3 shall be cumulative and shall accrue (whether or not declared), and shall be payable in the same manner and at such times as provided for in Section 3(a) with respect to dividends on each outstanding share of Preferred Stock. Each fractional share of Preferred Stock outstanding shall also be entitled to a ratably proportionate amount of any other distributions made with respect to each outstanding share of Preferred Stock, and all such distributions shall be payable in the same manner and at the same time as distributions on each outstanding share of Preferred Stock. (e) Nothing herein contained shall in any way or under any circumstances be construed or deemed to require the Board of Directors to declare, or the Company to pay or set apart for payment, any dividends on shares of the Preferred Stock at any time. (f) No full dividends shall be declared by the Board of Directors or paid or funds set apart for payment by the Company on any Parity Securities for any period unless full cumulative dividends have been or contemporaneously are declared and paid, or declared and a sum set apart sufficient for such payment, on the Preferred Stock for all Dividend Periods terminating on or prior to the date of payment of such full dividends on such Parity Securities. If any dividends are not paid in full, as aforesaid, upon the shares of the Preferred Stock and any other Parity Securities, all dividends declared upon shares of the Preferred Stock and any other Parity Securities shall be declared pro rata so that the amount of dividends declared per share on the Preferred Stock and such Parity Securities shall in all cases bear to each other the same ratio that accrued dividends per share on the Preferred Stock and such Parity Securities bear to each other. No interest, or sum of money in lieu of interest, shall be payable in respect of any dividend payment or payments on the Preferred Stock or any other Parity Securities which may be in arrears. (g)i) Holders of shares of the Preferred Stock shall be entitled to receive the dividends provided for in Section 3(a) hereof in preference to and in priority over any dividends upon any of the Junior Securities. ii) So long as any shares of the Preferred Stock are outstanding, the Company shall not declare, pay or set apart for payment any dividend on any of the Junior Securities or make any payment on account of, or set apart for payment money for a sinking or other similar fund for, the purchase, redemption or other retirement of, any of the Junior Securities or any warrants, rights, calls or options exercisable for or convertible into any of the Junior Securities, or make any distribution in respect thereof, either directly or indirectly, and whether in cash, obligations or shares of the Company or other property (other than distributions or dividends in Junior Securities to the holders of Junior Securities), and shall not permit any 4 corporation or other entity directly or indirectly controlled by the Company to purchase or redeem any of the Junior Securities or any warrants, rights, calls or options exercisable for or convertible into any of the Junior Securities UNLESS, prior to or concurrently with such declaration, payment, setting apart for payment, purchase, redemption or distribution, as the case may be, all accrued and unpaid dividends on shares of the Preferred Stock not paid on the dates provided for in Section 3(a) hereof (including accrued dividends not paid by reason of the terms and conditions of Section 3(e) or Section 3(f) hereof) shall have been or be paid. (h) Subject to the foregoing provisions of this Section 3, the Board of Directors may declare and the Company may pay or set apart for payment dividends and other distributions on any of the Junior Securities or Parity Securities, and may purchase or otherwise redeem any of the Junior Securities or Parity Securities or any warrants, rights or options exercisable for or convertible into any of the Junior Securities or Parity Securities, and the holders of the shares of the Preferred Stock shall not be entitled to share therein. (i) Dividends payable on the Preferred Stock for any period less than a year shall be computed on the basis of a 360-day year of twelve 30-day months and the actual number of days elapsed in the period for which payable. 4. LIQUIDATION PREFERENCE. (a) In the event of any voluntary or involuntary liquidation, dissolution or winding-up of the affairs of the Company, the holders of shares of Preferred Stock then outstanding shall be entitled to be paid out of the assets of the Company available for distribution to its stockholders, whether such assets are capital, surplus or earnings, an amount in cash equal to $100.00 for each share outstanding, plus an amount in cash equal to accrued but unpaid dividends thereon to the date fixed for liquidation, dissolution or winding-up (including an amount equal to a prorated dividend from the last Dividend Payment Date to the date fixed for liquidation, dissolution or winding-up) before any payment shall be made or any assets distributed to the holders of any of the Junior Securities. Except as provided in the preceding sentence, holders of Preferred Stock shall not be entitled to any distribution in the event of liquidation, dissolution or winding-up of the affairs of the Company. If the assets of the Company are not sufficient to pay in full the liquidation payments payable to the holders of outstanding shares of the Preferred Stock and all Parity Securities, then the holders of all such shares shall share ratably in such distribution of assets in accordance with the amounts which would be payable on such distribution if the amounts to which the holders of outstanding shares of Preferred Stock and the holders of outstanding shares of all Parity Securities are entitled were paid in full. 5 (b) For the purposes of this Section 4, neither the sale, conveyance, exchange or transfer (for cash, shares of stock, securities or other consideration) of all or substantially all of the property or assets of the Company nor the consolidation or merger of the Company with or into one or more corporations shall be deemed to be a liquidation, dissolution or winding-up of the affairs of the Company. 5. REDEMPTION. (a) OPTIONAL REDEMPTION.i) At any time on or after April 1, 2003, the Preferred Stock may be redeemed, in whole or in part, by the Company, at the option of the Board of Directors, from any source of funds legally available therefor, in the manner provided in Section 5(c) hereof, at the redemption prices per share set forth below plus an amount in cash equal to all accumulated and unpaid dividends per share (including an amount equal to a prorated dividend from the last Dividend Payment Date to the Redemption Date), without interest (the "Optional Redemption Price"), if redeemed during the twelve-month period of the years indicated below: YEAR OPTIONAL REDEMPTION PRICE ---- ------------------------- 2003......................... $ 104.313 2004......................... $ 102.875 2005......................... $ 101.438 2006 and thereafter.......... $ 100.000 ii) At the option of the Board of Directors, the Company may, at any time prior to April 1, 2001, redeem up to $125.0 million of the aggregate liquidation preference of the shares of Preferred Stock then issued and outstanding with the net proceeds of a Public Equity Offering at a redemption price per share equal to $108.625 plus an amount in cash equal to all accumulated but unpaid dividends per share (including any amount equal to a prorated dividend from the last Dividend Payment Date to the Redemption Date), without interest (the "Public Offering Redemption Price") in the manner set forth in Section 5(c) hereof. Any such redemption pursuant to this Section 5(a)(iii) shall be effected by the Company within 180 days after the consummation of such Public Equity Offering. iii) In the event of a redemption pursuant to Section 5(a)(i) or 5(a)(ii) hereof of only a portion of the then outstanding shares of Preferred Stock redeemable thereunder, the Company shall effect such redemption pro rata according to the number of shares held by each Holder of such Preferred Stock, except that the Company may redeem such shares held by Holders of fewer than 100 shares (or shares held by Holders who would hold less than 100 shares as a result of such redemption), as may be determined by the Company. 6 (b) MANDATORY REDEMPTION. The Company shall redeem, from any source of funds legally available therefor, in the manner provided in Section 5(c) hereof, all issued and outstanding shares of Preferred Stock on April 1, 2010, at a redemption price equal to $100.00 per share, plus an amount in cash equal to all accumulated and unpaid dividends per share (including any amount equal to a prorated dividend from the last Dividend Payment Date to the Redemption Date) (the "Mandatory Redemption Price"). (c) PROCEDURE FOR REDEMPTION. i) At least thirty (30) days and not more than sixty (60) days prior to the date fixed for any redemption of the Preferred Stock, written notice (the "Redemption Notice") shall be given by first class mail, postage prepaid, to each Holder of record on the record date fixed for such redemption of the Preferred Stock at such Holder's address as the same appears on the stock register of the Company, PROVIDED, HOWEVER, that no failure to give such notice nor any deficiency therein shall affect the validity of the procedure for the redemption of any shares of Preferred Stock to be redeemed except as to the Holder or Holders to whom the Company has failed to give said notice or except as to the Holder or Holders whose notice was defective. The Redemption Notice shall state: a) whether the redemption is pursuant to Section 5(a)(i) or 5(a)(ii) or 5(b) hereof; b) the Optional Redemption Price, Public Offering Redemption Price or Mandatory Redemption Price, as the case may be; c) whether all or less than all the outstanding shares of the Preferred Stock redeemable thereunder are to be redeemed and the total number of shares of such Preferred Stock being redeemed; d) the number of shares of Preferred Stock held by the Holder that the Company intends to redeem; e) the date fixed for redemption; f) that the Holder is to surrender to the Company, at the place or places where certificates for shares of Preferred Stock are to be surrendered for redemption, in the manner and at the price designated, the certificate or certificates representing the shares of Preferred Stock to be redeemed; and g) that dividends on the shares of the Preferred Stock to be redeemed shall cease to accrue on such Redemption Date unless the Company defaults in the payment of the Optional Redemption Price, Public Offering Redemption Price or Mandatory Redemption Price, as the case may be. 7 ii) On or before the date fixed for redemption, each holder of Preferred Stock shall surrender the certificate or certificates representing such shares of Preferred Stock to the Company, in the manner and at the place designated in the Redemption Notice, and on the Redemption Date the full Optional Redemption Price, Public Offering Redemption Price or Mandatory Redemption Price, as the case may be, for such shares shall be payable in cash to the Person whose name appears on such certificate or certificates as the owner thereof, and each surrendered certificate shall be canceled and retired. In the event that less than all of the shares represented by any such certificate are redeemed, a new certificate shall be issued representing the unredeemed shares. iii) Unless the Company defaults in the payment in full of the Optional Redemption Price, Public Offering Redemption Price or Mandatory Redemption Price, as the case may be, dividends on the Preferred Stock called for redemption shall cease to accumulate on the Redemption Date, and the holders of such redeemed shares shall cease to have any further rights with respect thereto on the Redemption Date, other than the right to receive the Optional Redemption Price, Public Offering Redemption Price or Mandatory Redemption Price, as the case may be, without interest. 6. VOTING RIGHTS. (a) The holders of Preferred Stock, except as otherwise required under Delaware law and as set forth in paragraphs (b) and (c) below, shall not be entitled or permitted to vote on any matter required or permitted to be voted upon by the stockholders of the Company. (b) The Company may not merge or consolidate with or into or transfer all or substantially all of its assets (as an entirety in one transaction or a series of related transactions), to any Person without the affirmative vote or consent of the Holders of a majority of the issued and outstanding shares of Preferred Stock, Series D Preferred Stock, Series F Preferred Stock, Series G Preferred Stock and any outstanding Future Parity Securities entitled to vote thereon, voting together as one class, unless (i) the Company shall be the surviving or continuing Person, or the Person (if other than the Company) formed by such consolidation or into which the Company is merged or to which the properties and assets of the Company are transferred shall be a corporation organized and existing under the laws of the United States or any State thereof or the District of Columbia and the Preferred Stock shall be converted into or exchanged for and shall become shares of such successor or resulting company, having in respect of such successor or resulting company substantially the same powers, preferences and relative participating, optional or other special rights, and the qualifications, limitations or restrictions thereon, that the Preferred Stock had immediately prior to such transaction and or (ii) the requisite holders of any Senior Security or any indebtedness of the Company have consented or granted a waiver 8 with respect to such merger, consolidation or transfer of all or substantially all of the Company's assets. If any fee is paid to any holder of Senior Securities or indebtedness in connection with obtaining the foregoing consent or waiver, the Company shall pay to the Holders of the Preferred Stock an amount in cash equal to, in the aggregate, the Consent Payment Amount. If payment of the Consent Payment Amount (or any portion thereof) in cash would violate any agreement to which the Company is a party or any terms of any debt or equity security of the Company then outstanding, then such payment or portion thereof may be made in additional shares of Preferred Stock. If making such payment in additional shares of Preferred Stock would constitute such a violation, then such payment (or portion thereof) may be postponed until the terms of such agreement or debt or equity security would permit payment of the unpaid portion of the Consent Payment Amount in cash or Preferred Stock. The Consent Payment Amount shall be payable pro rata to all Holders of record of Preferred Stock as of the date of the announcement of the proposed merger, consolidation or transfer of all or substantially all assets. (c) In the event that the Company shall fail to declare or pay dividends on the Preferred Stock as set forth in Section 3(a) hereof for six consecutive Dividend Periods, then the number of directors constituting the Board of Directors shall be increased by two to permit the Holders of the Preferred Stock and Series G Preferred Stock (if any), voting together as a class, to elect two members of the Board of Directors of the Company. Holders of a majority of the issued and outstanding shares of Preferred Stock and Series G Preferred Stock (if any), voting together as a class, shall thereupon have the exclusive right to elect two of the members of the Board of Directors immediately upon such failure to declare and pay dividends and at every subsequent meeting at which the terms of office of the directors so elected by the Holders of the Preferred Stock and Series G Preferred Stock expire. (d) The right of the Holders of Preferred Stock and Series G Preferred Stock (if any), voting together as a class, to elect members of the Board of Directors as aforesaid shall continue until such time as all accumulated dividends that are in arrears on the Preferred Stock and Series G Preferred Stock are paid in full, at which time the special right of the Holders of Preferred Stock and Series G Preferred Stock to vote as a class for the election of directors and the term of office of the directors elected by the Holders of the Preferred Stock and Series G Preferred Stock shall terminate. At any time after voting power to elect directors shall have become vested and be continuing in the Holders of Preferred Stock and Series G Preferred Stock pursuant to this Section 6(d), or if vacancies shall exist in the offices of directors elected by the Holders of Preferred Stock and Series G Preferred Stock (if any), a proper officer of the Company may, and upon the written request of the Holders of record of at least twenty percent (20%) of the 9 aggregate number of shares of Preferred Stock and Series G Preferred Stock then outstanding addressed to the Secretary of the Company shall, call a special meeting of the Holders of Preferred Stock and Series G Preferred Stock, for the purpose of electing directors. Any such meeting shall be held at the earliest practicable date at the place for the holding of the annual meetings of stockholders. If such meeting shall not be called by the proper officer of the Company within twenty (20) days after personal service of said written request upon the Secretary of the Company, or within twenty (20) days after mailing the same within the United States by certified mail, addressed to the Secretary of the Company at its principal executive offices, then the Holders of record of at least twenty percent (20%) of the aggregate number of outstanding shares of Preferred Stock and Series G Preferred Stock may designate in writing one of their number to call such meeting at the expense of the Company, and such meeting may be called by the Person so designated upon the notice required for the annual meetings of stockholders of the Company and shall be held at the place for holding the annual meetings of stockholders. Any Holder of Preferred Stock or Series G Preferred Stock so designated shall have access to the lists of stockholders to be called pursuant to the provisions hereof. (e) At any meeting held for the purpose of electing directors at which the Holders of Preferred Stock or Series G Preferred Stock shall have the right, voting together as a class, to elect directors as aforesaid, the presence in person or by proxy of the Holders of at least a majority of the aggregate number of outstanding shares of Preferred Stock and Series G Preferred Stock, if any, shall be required to constitute a quorum of such Preferred Stock and Series G Preferred Stock. (f) Any vacancy occurring in the office of a director elected by the Holders of Preferred Stock and Series G Preferred Stock, voting together as a class, may be filled by the remaining directors elected by the Holders of Preferred Stock and Series G Preferred Stock unless and until such vacancy shall be filled by the Holders of Preferred Stock and Series G Preferred Stock. (g) In any case in which the Holders of Preferred Stock shall be entitled to vote pursuant to this Section 6 or pursuant to Delaware law, each Holder of Preferred Stock shall be entitled to one vote for each share of Preferred Stock held. 7. EXCHANGE. (a) REQUIREMENTS. The Preferred Stock may be exchanged, in whole but not in part, on any Dividend Payment Date, for the Company's 8 5/8% Class G Subordinated Exchange Debentures due 2010 (the "Exchange Debentures") to be substantially in the form of Exhibit A to the form of Indenture relating thereto presented to the Special Committee (the "Indenture"). The exchange rate shall be $100.00 principal 10 amount of the Exchange Debentures for each $100.00 of liquidation preference of Preferred Stock. An amount in cash equal to accrued but unpaid dividends (including any amount equal to a prorated dividend from the last Dividend Payment Date to the Exchange Date) shall be paid upon exchange. (b) PROCEDURE FOR EXCHANGE. (i) At least thirty (30) days and not more than sixty (60) days prior to the date fixed for exchange, written notice (the "Exchange Notice") shall be given by first-class mail, postage prepaid, to each Holder of record on the record date fixed for such exchange of the Preferred Stock at such Holder's address as the same appears on the stock register of the Company, PROVIDED, HOWEVER, that no failure to give such notice nor any deficiency therein shall affect the validity of the procedure for the exchange of any shares of Preferred Stock to be exchanged except as to the Holder or Holders to whom the Company has failed to give said notice or except as to the Holder or Holders whose notice was defective. The Exchange Notice shall state: (A) the date fixed for exchange; (B) whether all or less than all the outstanding shares of the Preferred Stock exchangeable thereunder are to be exchanged and the total number of shares of such Preferred Stock being exchanged (C) the number of shares of Preferred Stock held by the Holder that the Company intends to exchange (D) that the Holder is to surrender to the Company, at the place or places where certificates for shares of Preferred Stock are to be surrendered for exchange, in the manner designated, the certificate or certificates representing the shares of Preferred Stock to be exchanged; (E) that dividends on the shares of Preferred Stock to be exchanged shall cease to accrue on such Exchange Date whether or not certificates for shares of Preferred Stock are surrendered for exchange on such Exchange Date; and (F) that interest on the Exchange Notes shall accrue from the Exchange Date whether or not certificates for shares of Preferred Stock are surrendered for exchange on such Exchange Date. (ii) On or before the date fixed for exchange, each Holder of Preferred Stock shall surrender the certificate or certificates representing such shares of Preferred Stock, in the manner and at the place designated in the Exchange Notice. The Company shall cause the Exchange Notes to be executed on the Exchange Date and, upon surrender in accordance with the Exchange Notice of the certificates for any shares of Preferred Stock so exchanged (properly endorsed or assigned for transfer, if the 11 notice shall so state), such shares shall be exchanged by the Company into Exchange Notes as aforesaid. The Company shall pay interest on the Exchange Notes at the rate and on the dates specified therein from the Exchange Date. (iii) If notice has been mailed as aforesaid, and if before the Exchange Date specified in such notice (x) the Indenture shall have been duly executed and delivered by the Company and the trustee thereunder and (y) all Exchange Notes necessary for such exchange shall have been duly executed by the Company and delivered to the trustee under the Indenture with irrevocable instructions to authenticate the Exchange Notes necessary for such exchange, then the rights of the Holders of Preferred Stock so exchanged as stockholders of the Company shall cease (except the right to receive Exchange Notes and an amount in cash equal to the amount of accrued and unpaid dividends to the Exchange Date), and the Person or Persons entitled to receive the Exchange Notes issuable upon exchange shall be treated for all purposes as the registered Holder or Holders of such Exchange Notes as of the date of exchange. (c) NO EXCHANGE IN CERTAIN CASES. Notwithstanding the foregoing provisions of this Section 7, the Company shall not be entitled to exchange the Preferred Stock for Exchange Notes if (i) such exchange, or any term or provision of the Indenture or the Exchange Notes, or the performance of the Company's obligations under the Indenture or the Exchange Notes shall violate or conflict with any applicable law or agreement or instrument then binding on the Company, or (ii) at the time of such exchange, it would be rendered insolvent or its capital would be impaired by such exchange. 8. CONVERSION OR EXCHANGE. Except as provided in Section 7, the Holders of shares of Preferred Stock shall not have any rights herein to convert such shares into or exchange such shares for shares of any other class or classes or of any other series of any class or classes of Capital Stock of the Company. 9. LIMITATION ON ISSUANCE OF SENIOR PREFERRED STOCK. Without the affirmative vote or consent of the Holders of at least a majority of the then outstanding shares of Preferred Stock and Series G Preferred Stock, voting together with the holders of any other then outstanding shares of Parity Securities entitled to vote thereon, the Company will not issue any other Senior Securities; PROVIDED that no approval of such Holders shall be required in connection with the issuance of Senior Securities the proceeds of which are used to redeem or repurchase all shares of the then outstanding Preferred Stock and Series G Preferred Stock and any other Parity Securities entitled to vote thereon. 10. PREEMPTIVE RIGHTS. No shares of Preferred Stock shall have any rights of preemption whatsoever as to any 12 securities of the Company, or any warrants, rights or options issued or granted with respect thereto by the Company at any time, regardless of how such securities or such warrants, rights or options may be denominated, issued or granted. 11. REISSUANCE OF PREFERRED STOCK. Shares of Preferred Stock that have been issued and reacquired in any manner, including shares purchased or redeemed or exchanged, shall (upon compliance with any applicable provisions of the laws of the State of Delaware) have the status of authorized and unissued shares of preferred stock undesignated as to series and may be redesignated and reissued as part of any series of preferred stock. 12. BUSINESS DAY. If any payment, redemption or exchange shall be required by the terms hereof to be made on a day that is not a Business Day, such payment, redemption or exchange shall be made on the immediately succeeding Business Day. 13. DEFINITIONS. As used herein, the following terms shall have the following meanings (with terms defined in the singular having comparable meanings when used in the plural and vice versa), unless the context otherwise requires: "AVERAGE LIFE TO REDEMPTION" shall mean, as of the date of determination, with respect to any preferred security, the number of years (including any portion thereof) remaining to the mandatory redemption date thereof. "BUSINESS DAY" shall mean a day other than a Saturday, Sunday, national or New York State holiday or other day on which commercial banks in New York City are authorized or required by law to close. "CAPITAL STOCK" shall mean any and all shares, interests, participation, rights or other equivalents (however designated) of corporate stock. "COMMON STOCK" shall mean the Common Stock, $.01 par value, of the Company and any other class of common stock issued by the Company from time to time. "COMPANY" shall mean PRIMEDIA Inc. "CONSENT PAYMENT AMOUNT" shall mean the product of (a) the aggregate liquidation preference of all issued and outstanding shares of Preferred Stock and (b) the sum of all Fee Amounts for all classes or series of Senior Securities or indebtedness with respect to which a fee was paid in connection with any consent or waiver referred to in Section 6(b) hereof. 13 "DIVIDEND PAYMENT DATE" shall mean January 1, April 1, July 1 and October 1 of each year. "DIVIDEND PERIOD" shall mean the Initial Dividend Period and, thereafter each Quarterly Dividend Period. "EXCHANGE DATE" shall mean the date on which the shares of Preferred Stock are exchanged for the Exchange Notes by the Company. "EXCHANGE NOTES" shall have the meaning ascribed to them in Section 7(a) hereof. "EXCHANGE NOTICE" shall have the meaning ascribed to it in Section 7(b) hereof. "FEE AMOUNT" shall mean, with respect to any series or class of Senior Securities or indebtedness, a fraction, the numerator of which is the aggregate fee paid to such class or series and the denominator of which is (i) in the case of each class or series of Senior Securities, the aggregate liquidation preference of the outstanding shares of such class or series of Senior Securities and (ii) in the case of each class or series of indebtedness, the aggregate outstanding principal amount of such indebtedness. "FUTURE PARITY SECURITIES" shall have the meaning ascribed to them in Section 2 hereof. "HOLDER" shall mean a holder of shares of Preferred Stock. "INDENTURE" shall have the meaning ascribed to it in Section 7(a) hereof. "INITIAL DIVIDEND PERIOD" shall mean the dividend period commencing on the Original Issue Date and ending on the first Dividend Payment Date to occur thereafter. "JUNIOR SECURITIES" shall have the meaning ascribed to them in Section 2 hereof. "MANDATORY REDEMPTION PRICE" shall have the meaning ascribed to it in Section 5(b) hereof. "OPTIONAL REDEMPTION PRICE" shall have the meaning ascribed to it in Section 5(a)(i) hereof. "ORIGINAL ISSUE DATE" shall mean the date upon which the Preferred Stock was originally issued by the Company. "PARITY SECURITIES" shall have the meaning ascribed to them in Section 2 hereof. 14 "PERSON" shall mean any individual, partnership, corporation, business trust, joint stock company, trust, unincorporated association, joint venture, governmental authority or other entity of whatever nature. "PREFERRED STOCK" shall mean the Series H Preferred Stock, par value $.01 per share, liquidation preference $100.00 per share, of the Company. "PUBLIC EQUITY OFFERING" shall mean an underwritten public offering of primary shares of the Company's Common Stock (or any other class of common stock hereinafter duly authorized by the Company) pursuant to a registration statement (other than a registration on Form S-8 or S-4 or successor forms) filed with the Securities and Exchange Commission in accordance with the Securities Act of 1933, as amended. "PUBLIC OFFERING REDEMPTION PRICE" shall have the meaning ascribed to it in Section 5(a)(ii) hereof "QUARTERLY DIVIDEND PERIOD" shall mean the quarterly period commencing on each January 1, April 1, July 1 and October 1 and ending on each Dividend Payment Date, respectively. "REDEEMABLE STOCK" shall mean Capital Stock that is redeemable prior to the scheduled final redemption of the Preferred Stock. "REDEMPTION DATE," with respect to any shares of Preferred Stock, shall mean the date on which such shares of Preferred Stock are redeemed by the Company. "REDEMPTION NOTICE" shall have the meaning ascribed to it in Section 5(b) hereof. "SENIOR SECURITIES" shall have the meaning ascribed to them in Section 2 hereof. "SERIES D PREFERRED STOCK" shall mean the $10.00 Series D Exchangeable Preferred Stock, par value, $.01 per share, liquidation preference $100.00 per share, of the Company. "SERIES F PREFERRED STOCK" shall mean the $9.20 Series F Exchangeable Preferred Stock, par value, $.01 per share, liquidation preference $100.00 per share, of the Company. 15 "SERIES G PREFERRED STOCK" shall mean the $8.625 Series G Exchangeable Preferred Stock, par value, $.01 per share, liquidation preference $100.00 per share, of the Company. "SUBSIDIARY" means any corporation, association or other business entity of which more than 50% of the total voting power of shares of Capital Stock entitled (without regard to the occurrence of any contingency) to vote in the election of directors, managers or trustees thereof is at the time owned or controlled, directly or indirectly, by any person or one or more of the other Subsidiaries of that person or a combination thereof. "TREASURY RATE" shall have the meaning ascribed to it in Section 5(a) hereof. 16 IN WITNESS WHEREOF, PRIMEDIA Inc. has caused this certificate to be executed by Beverly C. Chell, as Vice Chairman, General Counsel and Secretary, and attested by Ann M. Riposanu, as Assistant Secretary, this ___ day of ___________, 1998. PRIMEDIA INC. By:___________________________ Title: Vice Chairman, General Counsel and Secretary, Attest: _________________________ Assistant Secretary