UNITED STATES
                         SECURITIES AND EXCHANGE COMMISSION
                                WASHINGTON, DC

                           -----------------------------



                                   FORM 10-Q

     [X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES 
         EXCHANGE ACT OF 1934

                For the quarterly period ended March 31,1998

                                       OR

     [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES 
         EXCHANGE ACT OF 1934
            for the transition period from __________ to __________

                         Commission File Number: 0-23606


                            EDUCATIONAL INSIGHTS, INC.
              (Exact name of registrant as specified in its charter)


           CALIFORNIA                              95-2392545
(State or other jurisdiction of           (I.R.S. Employer Identification No.)
incorporation or organization)

                              16941 KEEGAN AVENUE
                               CARSON, CA 90746
                    (Address of principal executive offices)

         Registrant's telephone number, including area code: (310) 884-2000

Indicate by check mark whether the registrant (1) has filed all reports 
required to b filed by Section 13 or 15(d) of the Securities Exchange Act of 
1934 during the preceding 12 months (or for such shorter period that the 
registrant was required to file such reports), and (2) has been subject to 
such filing requirements for the past 90 days.

                          Yes  X       No
                             -----       -----

As of May 6, 1998  there were 7,040,000 shares of common stock outstanding.

Total number of sequential pages: 19            Exhibit Index is on page 10


                                        Page 1 of 19 sequentially numbered pages



PART I.  ITEM 1.    FINANCIAL STATEMENTS

                            EDUCATIONAL INSIGHTS, INC.
                           CONSOLIDATED BALANCE SHEETS
                       (in thousands, except share amounts)
        (Unaudited, except for December 31, 1997 balance sheet information)

                                    ASSETS




                                                                      March 31,    December 31,
                                                                        1998           1997
                                                                      --------     -----------
                                                                             
CURRENT ASSETS:
  Cash and cash equivalents                                           $   295      $     235
  Accounts receivable, less allowance for doubtful
    accounts of $375 in 1998 and $412 in 1997                           6,338         10,478
  Inventory                                                            13,374         12,086
  Income taxes receivable                                                 495
  Other receivables                                                       191            193
  Prepaid expenses and other current assets                               991            593
  Deferred income taxes                                                   750            750
                                                                      --------     -----------
      Total current assets                                             22,434         24,335
                                                                      --------     -----------
PROPERTY AND EQUIPMENT, Net                                             5,331          5,218
                                                                      --------     -----------
OTHER ASSETS                                                              659            577
                                                                      --------     -----------
TOTAL                                                                 $28,424      $  30,130
                                                                      --------     -----------
                                                                      --------     -----------
                     LIABILITIES AND SHAREHOLDERS' EQUITY

CURRENT LIABILITIES:

  Current portion of long-term debt                                   $   121      $     121
  Line of credit                                                                         500
  Accounts payable                                                      2,741          3,045
  Accrued expenses                                                      1,318          1,391
  Income taxes payable                                                     14             34
  Deferred Income                                                          99            101
                                                                      --------     -----------
      Total current liabilities                                         4,293          5,192
                                                                      --------     -----------
LONG-TERM DEBT                                                          1,034          1,064
                                                                      --------     -----------
DEFERRED INCOME TAXES                                                     355            355
                                                                      --------     -----------
SHAREHOLDERS' EQUITY
  Preferred stock, no par value; 10,000,000 shares authorized;
    no shares issued
  Common stock, no par value; 30,000,000 shares authorized;
  7,040,000 shares issued in 1998 and 1997                             18,644         18,644
  Accumulated other comprehensive income - foreign currency
    translation adjustments                                               136            130
  Retained earnings                                                     3,962          4,745
                                                                      --------     -----------
       Total shareholders' equity                                      22,742         23,519
                                                                      --------     -----------
TOTAL                                                                 $28,424      $  30,130
                                                                      --------     -----------
                                                                      --------     -----------



          See accompanying notes to consolidated financial statements.


                                        Page 2 of 19 sequentially numbered pages


                            EDUCATIONAL INSIGHTS, INC.
                       CONSOLIDATED STATEMENTS OF OPERATIONS
                     (in thousands, except per share amounts)
                                  (Unaudited)



                                                          Three Months Ended
                                                                March 31,
                                                          ---------------------
                                                           1998           1997
                                                          ------         ------
                                                                   
SALES                                                     $5,922         $6,347
COST OF SALES                                              2,942          3,056
                                                          ------         ------
GROSS PROFIT                                               2,980          3,291
                                                          ------         ------
OPERATING EXPENSES:
  Sales and marketing                                      1,438          1,523
  Warehousing and distribution                               851            908
  Research and development                                 1,112          1,136
  General and administrative                                 904            942
                                                          ------         ------
    Total operating expenses                               4,305          4,509
                                                          ------         ------
OPERATING LOSS                                            (1,325)        (1,218)
                                                          ------         ------
OTHER INCOME (EXPENSE):
  Interest expense                                           (36)           (36)
  Interest income                                              6             16
  Other income, net                                           80             32
                                                          ------         ------
    Total other income (expense)                              50             12
                                                          ------         ------
LOSS BEFORE BENEFIT
  FOR INCOME TAXES                                        (1,275)        (1,206)
BENEFIT FOR INCOME TAXES                                    (492)          (460)
                                                          ------         ------
NET LOSS                                                    (783)          (746)
                                                          ------         ------
OTHER COMPREHENSIVE INCOME -
  Foreign currency translation adjustments
  (Net of tax of $4 in 1998 and $(8) in 1997)                  6            (13)
                                                          ------         ------
COMPREHENSIVE INCOME                                      $ (777)        $ (759)
                                                          ------         ------
                                                          ------         ------
  Net Income (Loss) Per Share - Basic and Diluted         $(0.11)        $(0.11)
                                                          ------         ------
                                                          ------         ------
Weighted Average Number of
  Common and Common Equivalent
  Shares Outstanding - Basic and Diluted                   7,040          7,040
                                                          ------         ------
                                                          ------         ------



            See accompanying notes to consolidated financial statements.


                                        Page 3 of 19 sequentially numbered pages


                         EDUCATIONAL INSIGHTS, INC.
                   CONSOLIDATED STATEMENTS OF CASH FLOWS
                              (in thousands)
                                (Unaudited)



                                                                Three Months Ended
                                                                    March  31,
                                                               ---------------------
                                                                1998           1997
                                                               ------         ------
                                                                        
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net loss                                                     $ (783)        $ (746)
  Adjustments to reconcile net loss to net cash
    used in operating activities:
      Provision for doubtful accounts and sales returns           (37)            30
      Depreciation                                                214            255
      Changes in operating assets and liabilities:
        Accounts receivable                                     4,185          3,743
        Inventory                                              (1,272)          (665)
        Income taxes receivable                                  (495)          (429)
        Other receivables                                           3            (71)
        Prepaid expenses and other current assets                (398)          (287)
        Other assets                                              (79)           (31)
        Accounts payable                                         (328)           815
        Accrued expenses                                          (74)          (350)
        Deferred Income                                            (2)           (73)
        Income Taxes Payable                                      (20)          (437)
                                                               ------         ------
          Net cash provided by operating activities               914          1,754
                                                               ------         ------
CASH FLOWS FROM INVESTING ACTIVITIES:
  Purchase of property and equipment                             (327)          (332)
                                                               ------         ------
          Net cash used in investing activities                  (327)          (332)
                                                               ------         ------
CASH FLOWS FROM FINANCING ACTIVITIES:
  Net decrease in line of credit                                 (500)        (1,000)
  Repayments of long-term debt                                    (30)           (27)
                                                               ------         ------
          Net cash used in financing activities                  (530)        (1,027)
                                                               ------         ------
Effect of exchange rate changes on cash                             3             (9)
                                                               ------         ------
NET DECREASE IN CASH                                               60            386
CASH, BEGINNING OF PERIOD                                         235          1,018
                                                               ------         ------
CASH, END OF PERIOD                                            $  295         $1,404
                                                               ------         ------
                                                               ------         ------
SUPPLEMENTAL DISCLOSURES OF
  CASH FLOW INFORMATION
    Cash paid during the period for:
      Interest                                                    $46            $54
      Income taxes paid                                           $16           $409



          See accompanying notes to consolidated financial statements.


                                        Page 4 of 19 sequentially numbered pages


                         EDUCATIONAL INSIGHTS, INC.
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1.  GENERAL

The consolidated financial statements of Educational Insights, Inc. (the 
"Company") include all of the accounts of the Company and its wholly owned 
subsidiary.  All significant inter-company balances and transactions have 
been eliminated in consolidation.

The interim consolidated financial statements are not audited, but include 
all adjustments (including normal recurring adjustments) which are, in the 
opinion of management, necessary for a fair representation of the financial 
position, results of operations and cash flows for the period.

The consolidated financial statements as presented herein should be read in 
conjunction with the Company's audited consolidated financial statements and 
notes thereto as filed with the Securities and Exchange Commission and 
included in the Company's Form 10-K for the year ended December 31, 1997.  
The Company's fiscal year ends December 31.  The results of operations for 
the period ended March 31, 1998, are not indicative of the results that might 
be expected for the full fiscal year.

2.  INVENTORY

Inventory consists principally of finished goods held for sale and are stated 
at the lower of cost or market.  Cost is determined using the first-in, 
first-out method.

3.  NEW ACCOUNTING STANDARDS

In June, 1997, the Financial Accounting Standards Board issued Statement of 
Financial Accounting Standards (SFAS) No. 130, Reporting Comprehensive 
Income, which is effective for  period beginning after December 15, 1997. 
SFAS No. 130 establishes standards for reporting and displaying comprehensive 
income by their nature in the financial statements.  In addition, the 
accumulated balance of other comprehensive income must be displayed 
separately from retained earnings and additional paid-in capital in the 
equity section of the statement of financial position.  Reclassification of 
financial statements for earlier periods, provided for comparative purposes, 
is required.


                                        Page 5 of 19 sequentially numbered pages


PART I. ITEM 2      MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                      FINANCIAL CONDITION AND RESULTS OF OPERATIONS

RESULTS OF OPERATIONS

     The following discussion should be read in conjunction with the 
unaudited consolidated financial statements and accompanying notes, included 
in Part I -Item 1 of this Quarterly Report, and the audited consolidated 
financial statements and accompanying notes and Management's Discussion and 
Analysis of Financial Condition and Results of operations for the year ended 
December 31, 1997 included in the Company's Annual Report on Form 10-K.

     Consolidated sales were $5,922,000 for the first quarter ended March 31, 
1998, a decrease of 6.7% or $425,000 compared to the same period in 1997.  
Net loss was $783,000 or $0.11 per share compared with a net loss of $746,000 
or $0.11 per share for the same period in 1997.  The Company's business is 
highly seasonal.  Typically, sales and operating income are highest during 
the third and fourth quarters and lowest during the first and second 
quarters,  This seasonal pattern is primarily due to the increased demand for 
the Company's products during the "Back-to-school" and year-end holiday 
selling seasons.  The Company typically experiences losses during the first 
quarter.  The loss in the first quarter of 1998 was in line with the 
Company's internal projections.

     SALES

     Sales decreased by 6.7% or $425,000 to $5,922,000 in the quarter ended 
March 31, 1998 from $6,347,000 in the quarter ended March 31, 1997.  The 
decrease occurred primarily in the Company's specialty toy business where 
there were decreases in purchases by seven of the Company's larger customers. 
 The Company believes these decreases were the result of delays in the 
placing of orders by these larger customers and the fact that the Company 
made no major product introductions that significantly impacted the first 
quarter of 1998 while in 1997 its GeoSafari Talking Globe, which was 
introduced in late 1996, was continuing to produce carryover sales in the 
first quarter of 1997. Overall, sales in the Company's other businesses 
remained essentially unchanged with sales in the Company's school supply, 
mass market and private label business increasing slightly while sales in the 
International and direct businesses declined slightly.

     GROSS PROFIT

     Gross profit margin as a percentage of sales decreased to 50.3% for the 
quarter ended March 31, 1998 from 51.9% for the same period in 1997.  This 
decrease resulted primarily from a continuing increase in the in the 
proportion of ExploraToy sales which are at margins lower than those 
experienced in the Company's core markets and the result of a one-time 
adjustment that resulted in relatively higher costs of goods sold in 1998 
compared to 1997 in the Company's ExploraToy division.  The Company does not 
anticipate a significant change in gross profit margin from that experienced 
in the first quarter of 1998.

     SALES AND MARKETING EXPENSE

     Sales and marketing expense decreased $85,000 to $1,438,000 from 
$1,523,000 for the same period in 1997.  When expressed as a percentage of 
sales, sales and marketing expense increased slightly to 24.3% from 24.0% as 
a result of the decrease in sales volume. Because of the seasonal nature of 
the Company's business, sales and marketing expense when expressed as a 
percentage of sales are normally higher during the first two quarters of the 
year than they are in the last two quarters of the year. The Company expects 
sales and marketing expense when expressed as a percentage of sales to 
decrease in the latter half of the year.

     WAREHOUSING AND DISTRIBUTION EXPENSE

     Warehousing and distribution expense decreased $57,000 to $851,000 from 
$908,000 for the same period in 1997.  Warehousing and distribution expense 
remained essentially unchanged as a percentage of sales at 14.4%.  The 
Company believes that warehousing and distribution expense expressed as a 
percentage of sales will decrease in conjunction with the seasonal increase 
in sales during the last half of 1998.

     RESEARCH AND DEVELOPMENT EXPENSE

     In absolute dollars, research and development expense remained 
essentially unchanged at $1,112,000 for the quarter ended March 31, 1998 
compared to $1,136,000 for the same period in 1997.  When expressed as a 
percentage of sales, research and development expense increased to 18.8% from 
17.9% as a result of the decrease in sales volume.

     GENERAL AND ADMINISTRATIVE EXPENSE

     General and administrative expense remained essentially unchanged at 
$904,000 for the quarter ended March 31, 1998 compared to $942,000 for the 
same period in 1997. When expressed as a percentage of sales, general and 
administrative expense increased to 15.3% from 14.8% as a result of the 
decrease in sales volume.

     INTEREST EXPENSE

     Interest expense remained unchanged at $36,000 for the first quarter of 
1998.


                                        Page 6 of 19 sequentially numbered pages


SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995

     Except for the historical information contained herein, this Report 
contains forward-looking statements which involve a number of risks and 
uncertainties, including but not limited to continued successful development 
and acceptance of new products, dependence on education funding by Federal, 
State and local governments, dependence on key development and marketing 
personnel, general economic conditions and the risk factors listed from 
time-to-time in the Company's filings with the Securities and Exchange 
Commission.

     LIQUIDITY & CAPITAL RESOURCES

     In recent years, the Company's working capital needs have been met 
through funds generated from operations and from the Company's revolving line 
of credit. The Company's principal need for working capital has been to meet 
peak inventory and accounts receivable requirements associated with its 
seasonal sales patterns.  The Company increases inventory levels during the 
spring and summer months in anticipation of increasing shipments in the 
summer and fall.  Accounts receivable have historically increased during the 
summer and fall because of the Company's use of "dating" programs wherein 
sales are made to the Company's customers for which payment is deferred for 
one to three months based on the size of the sales orders.  Due to these 
sales patterns, the largest customer orders are shipped during the summer and 
fall, hence increasing accounts receivable balances during the third and 
fourth quarters.

     During the quarter ended March 31,1998, the Company's source of funds 
was net cash provided by operating activities, primarily from the collection 
of outstanding accounts receivable.

     The principal uses of cash during the period ended March 31, 1998 were 
the funding of operating losses (net of depreciation) of $569,000, an 
increase in inventory of $1,272,000, an increase in prepaid expenses of 
$398,000 and an increase in taxes receivable of $495,000 and repayment of 
outstanding borrowings under the Company's revolving line of credit of 
$500,000.  Capital spending of $327,000 during the quarter was primarily for 
tooling relating to new products and for the purchase of a show exhibit booth.

     The Company currently has a revolving line of credit with a bank which 
is collateralized by substantially all of the Company's assets.  Under the 
revolving line of credit agreement, which expires June 8, 1998, the Company 
may borrow up to $8 million.  The agreement requires the maintenance of 
certain financial ratios, minimum annual net income amounts and tangible net 
worth amounts, and provides for various restrictions including limitations on 
capital expenditures and additional indebtedness.  At March 31, 1998, the 
Company had no outstanding borrowings against this line of credit.

     The Company believes that borrowings available under the revolving line 
of credit, if and when renewed, and anticipated funds from operations will 
satisfy the Company's projected working capital and capital expenditure 
requirements for at least the next 12 months.


                                        Page 7 of 19 sequentially numbered pages


                       PART II. OTHER INFORMATION

ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K.

     (a)  EXHIBITS
          Directors Stock Option Plan No. 1, and form of Stock Option Agreement

     (b)  REPORTS ON FORM 8-K
          The Company did not file any reports on Form 8-K during the period in
          question.


                                        Page 8 of 19 sequentially numbered pages



                                SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the 
Registrant has duly caused this report to be signed on its behalf by the 
undersigned thereunto duly authorized.


                                       EDUCATIONAL INSIGHTS, INC.
                                       (Registrant)



Date: May 6, 1998                      By:  /s/ Jay Cutler
                                          ----------------------------------
                                       Jay Cutler
                                       President and Chief Executive Officer


Date: May 6, 1998                      By:  /s/ G. Reid Calcott
                                          ----------------------------------
                                       G. Reid Calcott
                                       Vice Chairman and Chief Financial Officer
                                       (Principal Financial Officer)


                                        Page 9 of 19 sequentially numbered pages



                             INDEX TO EXHIBITS



Exhibit                                                                                 Sequentially
Number            Description                                                           Numbered Page
- -------           -----------                                                           -------------
                                                                                  
10.19             Directors Stock Option Plan No. 1 and form of Stock Option Agreement        11




                                       Page 10 of 19 sequentially numbered pages