<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM
BUSSE BROADCASTING CORPORATION UNAUDITED CONDENSED CONSOLIDATED FINANCIAL
STATEMENTS FOR THE THREE MONTHS ENDED MARCH 29, 1998, AND IS QUALIFIED
IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
       
                             
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          JAN-03-1999
<PERIOD-START>                             DEC-29-1997
<PERIOD-END>                               MAR-29-1998
<CASH>                                      11,046,265
<SECURITIES>                                         0
<RECEIVABLES>                                3,397,614
<ALLOWANCES>                                    69,612
<INVENTORY>                                          0
<CURRENT-ASSETS>                            15,470,173
<PP&E>                                      18,263,538
<DEPRECIATION>                               5,339,387
<TOTAL-ASSETS>                              77,839,092
<CURRENT-LIABILITIES>                        5,518,955
<BONDS>                                     61,040,472
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                 28,022,197
<COMMON>                                         1,077
<OTHER-SE>                                (16,743,609)
<TOTAL-LIABILITY-AND-EQUITY>                77,839,092
<SALES>                                              0
<TOTAL-REVENUES>                             4,727,128
<CGS>                                                0
<TOTAL-COSTS>                                4,304,668
<OTHER-EXPENSES>                              (94,643)
<LOSS-PROVISION>                                10,300
<INTEREST-EXPENSE>                           2,093,157
<INCOME-PRETAX>                            (1,576,054)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                        (1,576,054)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                               (1,576,054)
<EPS-PRIMARY>                                    25.83
<EPS-DILUTED>                                        0