MAIL-WELL, INC.
                        1998 INCENTIVE STOCK OPTION PLAN

     SECTION 1.  PURPOSE OF THE PLAN.  The purpose of this Mail-Well, Inc. 
1998 Stock Option Plan ("Plan"), is to encourage ownership of common stock, 
$.01 par value ("Common Stock"), of Mail-Well, Inc., a Colorado corporation 
(the "Company"), by eligible key employees and directors of the Company and 
its Affiliates (as defined below) and to provide increased incentive for such 
employees and directors to render services and to exert maximum effort for 
the business success of the Company.  In addition, the Company expects that 
the Plan will further strengthen the identification of employees and 
directors with the stockholders.  Certain options to be granted under this 
Plan are intended to qualify as Incentive Stock Options ("ISOs") pursuant to 
Section 422 of the Internal Revenue Code of 1986, as amended ("Code"), while 
other options granted under this Plan will be nonqualified options which are 
not intended to qualify as ISOs ("Nonqualified Options"), either or both as 
provided in the agreements evidencing the options as provided in the Section 
6 hereof.  As used in this Plan, the term "Affiliates" means any "parent 
corporation" of the Company and any "subsidiary corporation" of the Company 
within the meaning of Code Sections 424(e) and (f), respectively.

     SECTION 2.  ADMINISTRATION OF THE PLAN.

          (a)  COMPOSITION OF COMMITTEE.  The Plan shall be administered by 
     the Compensation Committee (the "Committee") comprised of two or more 
     Directors designated by the Board of Directors of the Company (the 
     "Board"), which shall also designate the Chairman of the Committee.  If 
     the Company is governed by Rule 16b-3 promulgated by the Securities and 
     Exchange Commission ("Commission") pursuant to the Securities Exchange 
     Act of 1934, as amended ("Exchange Act"), no director shall serve as a 
     member of the Committee unless he is a "Non-Employee Director" within 
     the meaning of such Rule 16b-3.

          (b)  COMMITTEE ACTION.  The Committee shall hold its meetings at 
     such times and places as it may determine.  A majority of its members 
     shall constitute a quorum, and all determinations of the Committee shall 
     be made by not less than a majority of its members.  Any decision or 
     determination reduced to writing and signed by a majority of the members 
     shall be fully effective as if it had been made by a majority vote of 
     its members at a meeting duly called and held.  The Committee may 
     designate the Secretary of the Company or other Company employees to 
     assist the Committee in the administration of the Plan, and may grant 
     authority to such persons to execute award agreements or other documents 
     on behalf of the Committee and the Company.  Any duly constituted 
     committee of the Board satisfying the qualifications of this Section 2 
     may be appointed as the Committee.



          (c)  COMMITTEE EXPENSES.  All expenses and liabilities incurred by 
     the Committee in the administration of the Plan shall be borne by the 
     Company. The Committee may employ attorneys, consultants, accountants or 
     other persons.

     SECTION 3.  STOCK RESERVED FOR THE PLAN.  Subject to adjustment as 
provided in Section 6(k) hereof, the aggregate number of shares of Common 
Stock that may be optioned under the Plan is 500,000.  The shares subject to 
the Plan shall consist of authorized but unissued shares of Common Stock and 
such number of shares shall be and is hereby reserved for sale for such 
purpose.  Any of such shares which may remain unsold and which are not 
subject to outstanding options at the termination of the Plan shall cease to 
be reserved for the purpose of the Plan, but until termination of the Plan or 
the termination of the last of the options granted under the Plan, whichever 
last occurs, the Company shall at all times reserve a sufficient number of 
shares to meet the requirements of the Plan.  Should any option expire or be 
canceled prior to its exercise in full, the shares theretofore subject to 
such option may again be made subject to an option under the Plan.

     SECTION 4.  ELIGIBILITY.  The persons eligible to participate in the 
Plan as a recipient of options ("Optionee") shall include only key employees 
and directors of the Company or its Affiliates at the time the option is 
granted. An employee who has been granted an option hereunder may be granted 
an additional option or options, if the Committee shall so determine.

SECTION 5.  GRANT OF OPTIONS.

          (a)  COMMITTEE DISCRETION.  The Committee shall have sole and 
     absolute discretionary authority (i) to determine, authorize, and 
     designate those key employees and directors of the Company or its 
     Affiliates who are to receive options under the Plan, (ii) to determine 
     the number of shares of Common Stock to be covered by such options and 
     the terms thereof, and (iii) to determine the type of option granted:  
     ISO, Nonqualified Option or a combination of ISO and Nonqualified 
     Options; provided that a director who is not also an employee of the 
     Company may not receive any ISOs.  The Committee shall thereupon grant 
     options in accordance with such determinations as evidenced by a written 
     option agreement.  Subject to the express provisions of the Plan, the 
     Committee shall have discretionary authority to prescribe, amend and 
     rescind rules and regulations relating to the Plan, to interpret the 
     Plan, to prescribe and amend the terms of the option agreements (which 
     need not be identical) and to make all other determinations deemed 
     necessary or advisable for the administration of the Plan.

          (b)  STOCKHOLDER APPROVAL.  All options granted under this Plan are 
     subject to, and may not be exercised before, the approval of this Plan 
     by the stockholders prior to the first anniversary date of the Board 
     meeting held to approve the Plan, by the affirmative vote of the holders 
     of a majority of the outstanding shares of the Company present, or 
     represented by proxy, and entitled to vote thereat or by written consent 
     in accordance with applicable corporate law; provided that if such 



     approval by the stockholders of the Company is not forthcoming, all 
     options previously granted under this Plan shall be void.

          (c)  LIMITATION ON INCENTIVE STOCK OPTIONS.  The aggregate fair 
     market value (determined in accordance with Section 6(b) of this Plan at 
     the time the option is granted) of the Common Stock with respect to 
     which ISOs may be exercisable for the first time by any Optionee during 
     any calendar year under all such plans of the Company and its Affiliates 
     shall not exceed $100,000.

     SECTION 6.  TERMS AND CONDITIONS.  Each option granted under the Plan 
shall be evidenced by an agreement, in a form approved by the Committee, 
which shall be subject to the following express terms and conditions and to 
such other terms and conditions as the Committee may deem appropriate.

          (a)  OPTION PERIOD.  The Committee shall promptly notify the 
     Optionee of the option grant and a written agreement shall promptly be 
     executed and delivered by and on behalf of the Company and the Optionee, 
     provided that the option grant shall expire if a written agreement is 
     not signed by said Optionee (or his agent or attorney) and returned to 
     the Company within 60 days from date of receipt by the Optionee of such 
     agreement.  The date of grant shall be the date the option is actually 
     granted by the Committee, even though the written agreement may be 
     executed and delivered by the Company and the Optionee after that date.  
     Each option agreement shall specify the period for which the option 
     thereunder is granted (which in no event shall exceed ten years from the 
     date of grant) and shall provide that the option shall expire at the end 
     of such period.  If the original term of an option is less than ten 
     years from the date of grant, the option may be amended prior to its 
     expiration, with the approval of the Committee and the Optionee, to 
     extend the term so that the term as amended is not more than ten years 
     from the date of grant.  However, in the case of an ISO granted to an 
     individual who, at the time of grant, owns stock possessing more than 10 
     percent of the total combined voting power of all classes of stock of 
     the Company or its Affiliate ("Ten Percent Stockholder"), such period 
     shall not exceed five years from the date of grant.

          (b)  OPTION PRICE.  The purchase price of each share of Common 
     Stock subject to each option granted pursuant to the Plan shall be 
     determined by the Committee at the time the option is granted and, in 
     the case of ISOs, shall not be less than 100% of the fair market value 
     of a share of Common Stock on the date the option is granted, as 
     determined by the Committee. In the case of an ISO granted to a Ten 
     Percent Stockholder, the option price shall not be less than 110% of the 
     fair market value of a share of Common Stock on the date the option is 
     granted.  The purchase price of each share of Common Stock subject to a 
     Nonqualified Option under this Plan shall be determined by the Committee 
     prior to granting the option.  The Committee shall set the purchase 
     price for each share subject to a Nonqualified Option at such price as 
     the Committee in its sole discretion shall determine, provided that the 
     purchase price of each share of



     Common Stock subject to a Nonqualified Option shall not be greater than 
     the fair market value of a share of Common Stock on the date the option 
     is granted as determined by the Committee.

          For all purposes under the Plan, the fair market value of a share 
     of Common Stock on a particular date shall be equal to the mean of the 
     reported high and low sales prices of the Common Stock on the New York 
     Stock Exchange Composite Tape on that date, or if no prices are reported 
     on that date, on the last preceding date on which such prices of the 
     Common Stock are so reported.  If the Common Stock is not traded on the 
     New York Stock Exchange at the time a determination of its fair market 
     value is required to be made hereunder, its fair market value shall be 
     deemed to be equal to the average between the closing bid and ask prices 
     of the Common Stock on the most recent date the Common Stock was 
     publicly traded.

          In the event the Common Stock is not publicly traded at the time a 
     determination of its value is required to be made hereunder, the 
     determination of its fair market value shall be made by the Committee in 
     such manner as it deems appropriate.

          (c)  EXERCISE PERIOD.  The Committee may provide in the option 
     agreement that an option may be exercised in whole, immediately, or is 
     to be exercisable in increments.  However, no portion of any option may 
     be exercisable by an Optionee prior to the approval of the Plan by the 
     Stockholders of the Company.

          (d)  PROCEDURE FOR EXERCISE.  Options shall be exercised by the 
     delivery of written notice to the Secretary of the Company setting forth 
     the number of shares with respect to which the option is being 
     exercised. Such notice shall be accompanied by cash or cashier's check, 
     bank draft, postal or express money order payable to the order of the 
     Company, or at the option of the Committee, in Common Stock theretofore 
     owned by such Optionee (or any combination of cash and Common Stock).  
     Notice may also be delivered by fax or telecopy provided that the 
     purchase price of such shares is delivered to the Company via wire 
     transfer on the same day the fax is received by the Company.  The notice 
     shall specify the address to which the certificates for such shares are 
     to be mailed.  An Optionee shall be deemed to be a stockholder with 
     respect to shares covered by an option on the date the Company receives 
     such written notice and such option payment.

          As promptly as practicable after receipt of such written 
     notification and payment, the Company shall deliver to the Optionee 
     certificates for the number of shares with respect to which such option 
     has been so exercised, issued in the Optionee's name or such other name 
     as Optionee directs; provided, however, that such delivery shall be 
     deemed effected for all purposes when a stock transfer agent of the 
     Company shall have deposited such certificates in the United States 



     mail, addressed to the Optionee at the address specified pursuant to 
     this Section 6(d).

          (e)  TERMINATION OF EMPLOYMENT.  If an employee to whom an option 
     is granted ceases to be employed by the Company for any reason other 
     than death or disability or if a director to whom an option is granted 
     ceases to serve on the Board for any reason other than death or 
     disability, any option which is exercisable on the date of such 
     termination of employment or cessation from the Board shall expire upon 
     such date of such termination of employment or cessation from the Board; 
     provided, however, the Committee, in its sole discretion, may allow an 
     Optionee to exercise all or a portion of the Options granted but 
     unexercised for a period of time after the Optionee's termination of 
     employment or cessation from the Board provided that in no event shall 
     ISOs be exercised after the date three months from the effective date of 
     the termination of employment and provided further in no event may any 
     option be exercised after its expiration under the terms of the option 
     agreement.

          (f)  DISABILITY OR DEATH OF OPTIONEE.  In the event of the 
     determination of disability or death of an Optionee under the Plan while 
     he is employed by the Company or while he serves on the Board, the 
     options previously granted to him may be exercised (to the extent he 
     would have been entitled to do so at the date of the determination of 
     disability or death) at any time and from time to time, within a 
     three-month period after such determination of disability or death, by 
     the former employee or director, the guardian of his estate, the 
     executor or administrator of his estate or by the person or persons to 
     whom his rights under the option shall pass by will or the laws of 
     descent and distribution, but in no event may the option be exercised 
     after its expiration under the terms of the option agreement.  An 
     Optionee shall be deemed to be disabled if, in the opinion of a 
     physician selected by the Committee, he is incapable of performing 
     services for the Company of the kind he was performing at the time the 
     disability occurred by reason of any medically determinable physical or 
     mental impairment which can be expected to result in death or to be of 
     long, continued and indefinite duration.  The date of determination of 
     disability for purposes hereof shall be the date of such determination 
     by such physician.  The Committee, in its sole discretion, may allow an 
     Optionee to exercise all or a portion of the Options granted but 
     unexercised for a longer period than three months after disability or 
     death provided that in no event shall ISOs be exercised after the date 
     12 months from the effective date of the termination of employment due 
     to disability or the date 18 months from the effective date of 
     termination of employment due to death (or 18 months after the death of 
     the optionee within 12 months of the termination of such optionee's 
     employment due to disability).

          (g)  ASSIGNABILITY.  An option shall not be assignable or otherwise 
     transferable except by will or by the laws of descent and distribution 
     or pursuant to a qualified domestic relations order as defined in the 
     Code or Title I of the Employee Retirement Income Security Act, as 
     amended, or the rules thereunder.



     During the lifetime of an Optionee, an option shall be exercisable only 
     by him.

          (h)  INCENTIVE STOCK OPTIONS.  Each option agreement may contain 
     such terms and provisions as the Committee may determine to be necessary 
     or desirable in order to qualify an option designated as an incentive 
     stock option under Section 422 of the Code.

          (i)  NO RIGHTS AS STOCKHOLDER.  No Optionee shall have any rights 
     as a stockholder with respect to shares covered by an option until the 
     option is exercised by the written notice and accompanied by payment as 
     provided in clause (d) above.

          (j)  EXTRAORDINARY CORPORATE TRANSACTIONS.  The existence of 
     outstanding options shall not affect in any way the right or power of 
     the Company or its stockholders to make or authorize any or all 
     adjustments, recapitalizations, reorganizations, exchanges, or other 
     changes in the Company's capital structure or its business, or any 
     merger or consolidation of the Company, or any issuance of Common Stock 
     or other securities or subscription rights thereto, or any issuance of 
     bonds, debentures, preferred or prior preference stock ahead of or 
     affecting the Common Stock or the rights thereof, or the dissolution or 
     liquidation of the Company, or any sale or transfer of all or any part 
     of its assets or business, or any other corporate act or proceeding, 
     whether of a similar character or otherwise.  If the Company 
     recapitalizes  or otherwise changes its capital structure, or merges, 
     consolidates, sells all of its assets or dissolves (each of the 
     foregoing a "Fundamental Change"), then thereafter upon any exercise of 
     an option theretofore granted the Optionee shall be entitled to purchase 
     under such option, in lieu of the number of shares of Common Stock as to 
     which option shall then be exercisable, the number and class of shares 
     of stock and securities to which the Optionee would have been entitled 
     pursuant to the terms of the Fundamental Change if, immediately prior to 
     such Fundamental Change, the Optionee had been the holder of record of 
     the number of shares of Common Stock as to which such option is then 
     exercisable.

          (k)  CHANGES IN COMPANY'S CAPITAL STRUCTURE.  If the outstanding 
     shares of Common Stock or other securities of the Company, or both, for 
     which the option is then exercisable shall at any time be changed or 
     exchanged by declaration of a stock dividend, stock split, or 
     combination of shares, the number and kind of shares of Common Stock or 
     other securities which are subject to the Plan or subject to any options 
     theretofore granted, and the option prices, shall be appropriately and 
     equitably adjusted so as to maintain the proportionate number of shares 
     or other securities without changing the aggregate option price.

          (l)  ACCELERATION OF OPTIONS.  Except as hereinbefore expressly 
     provided, (i) the issuance by the Company of shares of stock of any 
     class of securities convertible into shares of stock of any class, for 
     cash, property, labor or services, upon direct sale, upon the exercise 
     of rights or warrants to subscribe therefor, or 



     upon conversion of shares or obligations of the Company convertible into 
     such shares or other securities, (ii) the payment of a dividend in 
     property other than Common Stock or (iii) the occurrence of any similar 
     transaction, and in any case whether or not for fair value, shall not 
     affect, and no adjustment by reason thereof shall be made with respect 
     to, the number of shares of Common Stock subject to options theretofore 
     granted or the purchase price per share, unless the Committee shall 
     determine in its sole discretion that an adjustment is necessary to 
     provide equitable treatment to Optionee. Notwithstanding anything to the 
     contrary contained in this Plan, the Committee may in its sole 
     discretion accelerate the time at which any option may be exercised, 
     including, but not limited to, upon the occurrence of the events 
     specified in this Section 6, and is authorized at any time (with the 
     consent of the Optionee) to purchase options pursuant to Section 7.

          (m)  STOCKHOLDERS AGREEMENT.  The Committee shall provide in the 
     option agreement that prior to receiving any shares of Common Stock or 
     other securities on the exercise of the option, the Optionee (or the 
     Optionee's representative upon the Optionee's death) shall be required 
     to execute the American Mail-Well Employee Stockholders Agreement, or 
     the Company's Stockholders Agreement, whichever the Committee deems 
     appropriate.

          (n)  CHANGE OF CONTROL.  In the event that (i) there is a proposed 
     action whereby the Company would not be the surviving entity in any 
     merger or consolidation (or survives only as a subsidiary of another 
     entity) other than a merger for the sole purpose of changing the 
     Company's state of incorporation, (ii) there is a proposed action 
     whereby  the Company would sell all or substantially all of its assets 
     to any person or entity (other than a wholly-owned subsidiary), (iii) 
     any person or entity (including a "group" as contemplated by Section 
     13(d)(3) of the Exchange Act), acquires or gains ownership or control of 
     (including, without limitation, power to vote) more than 50% of the 
     outstanding shares of Common Stock, (iv) there is a proposed action 
     whereby the Company would be dissolved and liquidated, or (v) as a 
     result of or in connection with a contested election of directors, the 
     persons who were directors of the Company before such election shall 
     cease to constitute a majority of the Board (each such event in clauses 
     (i) through (v) above is referred to herein as a "Corporate Change"), 
     all Optionees hereunder shall be given notice of such Corporate Change 
     and shall have a period of thirty (30) days thereafter to exercise their 
     options after receipt of such notice whether such options had vested in 
     accordance with their terms or not.

     SECTION 7.  RELINQUISHMENT OF OPTIONS.

          (a)  The Committee, in granting options hereunder, shall have 
     discretion to determine whether or not options shall include a right of 
     relinquishment as hereinafter provided by this Section 7.  The Committee 
     shall also have discretion to determine whether an option agreement 
     evidencing an option initially granted by the Committee without a right 
     of relinquishment shall be amended or supplemented to include such a 
     right of relinquishment.  Neither the Committee 



     nor the Company shall be under any obligation or incur any liability to 
     any person by reason of the Committee's refusal to grant or include a 
     right of relinquishment in any option granted hereunder or in any option 
     agreement evidencing the same. Subject to the Committee's determination 
     in any case that the grant by it of a right of relinquishment is 
     consistent with Paragraph 1 hereof, any option granted under this Plan, 
     and the option agreement evidencing such option, may provide:

               i)   That the Optionee, or his heirs or other legal 
          representatives to the extent entitled to exercise the option under 
          the terms thereof, in lieu of purchasing the entire number of 
          shares subject to purchase thereunder, shall have the right to 
          relinquish all or any part of the then unexercised portion of the 
          option (to the extent then exercisable) for a number of shares of 
          Common Stock, for an amount of cash or for a combination of Common 
          Stock and cash to be determined in accordance with the following 
          provisions of this clause (i): 

                    a)   The written notice of exercise of such right of 
               relinquishment shall state the percentage, if any, of the 
               Appreciated Value (as defined below) that the Optionee elects 
               to receive in cash ("Cash Percentage"), such Cash Percentage 
               to be in increments of 10% of such Appreciated Value up to 
               100% thereof;

                    b)   The number of shares of Common Stock, if any, 
               issuable pursuant to such relinquishment shall be the number 
               of such shares, rounded to the next greater number of full 
               shares, as shall be equal to the quotient obtained by dividing 
               (A) the difference between (I) the Appreciated Value and (II) 
               the result obtained by multiplying the Appreciated Value and 
               the Cash Percentage by (B) the then current market value per 
               share of Common Stock;

                    c)   The amount of cash payable pursuant to such 
               relinquishment shall be an amount equal to the Appreciated 
               Value less the aggregate current market value of the Common 
               Stock issued pursuant to such relinquishment, if any, which 
               cash shall be paid by the Company subject to such conditions 
               as are deemed advisable by the Committee to permit compliance 
               by the Company with the withholding provisions applicable to 
               employers under the Code and any applicable state income tax 
               laws;

                    d)   For the purpose of this clause (i), "Appreciated 
               Value" means the excess of (x) the aggregate current market 
               value of the shares of Common Stock covered by the option or 
               the portion thereof to be relinquished over (y) the aggregate 
               purchase price for such shares specified in such option;



               ii)  That such right of relinquishment may be exercised only 
          upon receipt by the Company of a written notice of such 
          relinquishment which shall be dated the date of election to make 
          such relinquishment; and that, for the purposes of this Plan, such 
          date of election shall be deemed to be the date when such notice is 
          sent by registered or certified mail, or when receipt is 
          acknowledged by the Company, if mailed by other than registered or 
          certified mail or if delivered by hand or by any telegraphic 
          communications equipment of the sender or otherwise delivered; 
          provided, that, in the event the method just described for 
          determining such date of election shall not be or remain consistent 
          with the provisions of Section 16(b) of the Exchange Act or the 
          rules and regulations adopted by the Commission thereunder, as 
          presently existing or as may be hereafter amended, which 
          regulations exempt from the operation of Section 16(b) of the 
          Exchange Act in whole or in part any such relinquishment 
          transaction, then such date of election shall be determined by such 
          other method consistent with Section 16 (b) of the Exchange Act or 
          the rules and regulations thereunder as the Committee shall in its 
          discretion select and apply;

               iii) That the "current market value" of a share of Common 
          Stock on a particular date shall be deemed to be its fair market 
          value on that date as determined in accordance with Paragraph 6 
          (b); and 

               iv)  That the option, or any portion thereof, may be 
          relinquished only to the extent that (A) it is exercisable on the 
          date written notice of relinquishment is received by the Company, 
          (B) the Committee, subject to the provisions of Paragraph 7(b), 
          shall consent to the election of the holder to relinquish such 
          option in whole or in part for cash as set forth in such written 
          notice of relinquishment and (C) the holder of such option pays, or 
          makes provision satisfactory to the Company for the payment of, any 
          taxes which the Company is obligated to collect with respect to 
          such relinquishment.

          (b)  The Committee shall have sole discretion to consent to or 
     disapprove, and neither the Committee nor the Company shall be under any 
     liability by reason of the Committee's disapproval of, any election by a 
     holder of an option to relinquish such option in whole or in part for 
     cash as provided in Paragraph 7(a), except that no such consent to or 
     approval of a relinquishment for cash shall be required under the 
     following circumstances.  Each Optionee who is subject to the 
     short-swing profits recapture provisions of Section 16(b) of the 
     Exchange Act ("Covered Optionee") shall be entitled to receive payment 
     only in cash when options are relinquished during any window period 
     commencing on the third business day following the Company's release of 
     a quarterly or annual summary statement of sales and earnings and ending 
     on the twelfth business day following such release ("Window Period"); 
     provided, however, that  payment shall be so made in cash only in 
     respect of 50% of the options covered by any 



     stock option agreement.  A Covered Optionee shall be entitled to receive 
     payment only in shares of Common Stock upon (a) the relinquishment of 
     options outside a Window Period and (b) the relinquishment of options 
     during a Window Period once such Optionee has received payment in cash 
     for the relinquishment of 50% of the options covered by any stock option 
     agreement.

          (c)  The Committee, in granting options hereunder, shall have 
     discretion to determine the terms upon which such options shall be 
     relinquishable, subject to the applicable provisions of this Plan, and 
     including such provisions as are deemed advisable to permit the 
     exemption from the operation from Section 16(b) of the Exchange Act of 
     any such relinquishment transaction, and options outstanding, and option 
     agreements evidencing such options, may be amended, if necessary, to 
     permit such exemption.  If an option is relinquished, such option shall 
     be deemed to have been exercised to the extent of the number of shares 
     of Common Stock covered by the option or part thereof which is 
     relinquished, and no further options may be granted covering such shares 
     of Common Stock.

          (d)  Neither any option nor any right to relinquish the same to the 
     Company as contemplated by this Paragraph 7 shall be assignable or 
     otherwise transferable except by will or the laws of descent and 
     distribution or pursuant to a qualified domestic relations order as 
     defined in the Code or Title I of the Employee Retirement Income 
     Security Act, as amended, or the rules thereunder.

          (e)  Except as provided in Section 7(f) below, no right of 
     relinquishment may be exercised within the first six months after the 
     initial award of any Option containing, or the amendment or 
     supplementation of any existing option agreement adding, the right of 
     relinquishment.

          (f)  No right of relinquishment may be exercised after the initial 
     award of any option containing, or the amendment or supplementation of 
     any existing option agreement adding the right of relinquishment, unless 
     such right of relinquishment is effective upon the Optionee's death, 
     disability or termination of his relationship with the Company and the 
     payment upon the exercise of such right is only in cash.

     SECTION 8.  AMENDMENTS OR TERMINATION.  The Board may amend, alter or 
discontinue the Plan, but no amendment or alteration shall be made which 
would impair the rights of any Optionee, without his consent, under any 
option theretofore granted, or which, without the approval of the 
stockholders, would: (i) except as is provided in Section 6(k) of the Plan, 
increase the total number of shares reserved for the purposes of the Plan, 
(ii) change the class of persons eligible to participate in the Plan as 
provided in Section 4 of the Plan, (iii) extend the applicable maximum option 
period provided for in Section 6(a) of the Plan, (iv) extend the expiration 
date of this Plan set forth in Section 14 of the Plan, (v) except as provided 
in Section 6(k) of the Plan, decrease to any extent the option price of any 
option granted under the Plan or (vi) withdraw the administration of the Plan 
from the Committee.



     SECTION 9.  COMPLIANCE WITH OTHER LAWS AND REGULATIONS.  The Plan, the 
grant and exercise of options thereunder, and the obligation of the Company 
to sell and deliver shares under such options, shall be subject to all 
applicable federal and state laws, rules and regulations and to such 
approvals by any governmental or regulatory agency as may be required.  The 
Company shall not be required to issue or deliver any certificates for shares 
of Common Stock prior to the completion of any registration or qualification 
of such shares under any federal or state law or issuance of any ruling or 
regulation of any government body which the Company shall, in its sole 
discretion, determine to be necessary or advisable.  Any adjustments provided 
for in subparagraphs 6(j), (k) and (l) shall be subject to any shareholder 
action required by applicable corporate law.

     SECTION 10.  PURCHASE FOR INVESTMENT.  Unless the options and shares of 
Common Stock covered by this Plan have been registered under the Securities 
Act of 1933, as amended, or the Company has determined that such registration 
is unnecessary, each person exercising an option under this Plan may be 
required by the Company to give a representation in writing that he is 
acquiring such shares for his own account for investment and not with a view 
to, or for sale in connection with, the distribution of any part thereof.

     SECTION 11.  TAXES.

          (a)  The Company may make such provisions as it may deem 
     appropriate for the withholding of any taxes which it determines is 
     required in connection with any options granted under this Plan.

          (b)  Notwithstanding the terms of Paragraph 11(a), any Optionee may 
     pay all or any portion of the taxes required to be withheld by the 
     Company or paid by him in connection with the exercise of a nonqualified 
     option by electing to have the Company withhold shares of Common Stock, 
     or by delivering previously owned shares of Common Stock, having a fair 
     market value, determined in accordance with Paragraph 6(b), equal to the 
     amount required to be withheld or paid.  An Optionee must make the 
     foregoing election on or before the date that the amount of tax to be 
     withheld is determined ("Tax Date").  All such elections are irrevocable 
     and subject to disapproval by the Committee.

     SECTION 12.  REPLACEMENT OF OPTIONS.  The Committee from time to time 
may permit an Optionee under the Plan to surrender for cancellation any 
unexercised outstanding option and receive from the Company in exchange an 
option for such number of shares of Common Stock as may be designated by the 
Committee.  The Committee may, with the consent of the person entitled to 
exercise any outstanding option, amend such option, including reducing the 
exercise price of any option to not less than the fair market value of the 
Common Stock at the time of the amendment and extending the term thereof.



     SECTION 13.  NO RIGHT TO COMPANY EMPLOYMENT.  Nothing in this Plan or as 
a result of any option granted pursuant to this Plan shall confer on any 
individual any right to continue in the employ of the Company or interfere in 
any way with the right of the Company to terminate an individual's employment 
at any time.  The option agreements may contain such provisions as the 
Committee may approve with reference to the effect of approved leaves of 
absence.

     SECTION 14.  LIABILITY OF COMPANY.  The Company and any Affiliate which 
is in existence or hereafter comes into existence shall not be liable to an 
Optionee or other persons as to:

          (a)  THE NON-ISSUANCE OF SHARES.  The non-issuance or sale of 
     shares as to which the Company has been unable to obtain from any 
     regulatory body having jurisdiction with the authority deemed by the 
     Company's counsel to be necessary to the lawful issuance and sale of any 
     shares hereunder; and

          (b)  TAX CONSEQUENCES.  Any tax consequence expected, but not 
     realized, by any Optionee or other person due to the exercise of any 
     option granted hereunder.

     SECTION 15.  EFFECTIVENESS AND EXPIRATION OF PLAN.  The Plan shall be 
effective on the date the Board adopts the Plan.  If the stockholders of the 
Company fail to approve the Plan within twelve months of the date the Board 
approved the Plan, the Plan shall terminate and all options previously 
granted under the Plan shall become void and of no effect.  The Plan shall 
expire ten years after the date the Board approves the Plan and thereafter no 
option shall be granted pursuant to the Plan.

     SECTION 16.  NON-EXCLUSIVITY OF THE PLAN.  Neither the adoption by the 
Board nor the submission of the Plan to the stockholders of the Company for 
approval shall be construed as creating any limitations on the power of the 
Board to adopt such other incentive arrangements as it may deem desirable, 
including without limitation, the granting of restricted stock or stock 
options otherwise than under the Plan, and such arrangements may be either 
generally applicable or applicable only in specific cases.

     SECTION 17.  GOVERNING LAW.  This Plan and any agreements hereunder 
shall be interpreted and construed in accordance with the laws of the state 
in which the Company is incorporated and applicable federal law.



     IN WITNESS WHEREOF, and as conclusive evidence of the adoption of the 
foregoing by directors of the Company, Mail-Well, Inc. has caused these 
presents to be duly executed in its name and behalf by its proper officers 
thereunto duly authorized on February 4, 1998.

ATTEST:                                 Mail-Well, Inc.


____________________________            By: _______________________________
Secretary                               Name: ________________________
                                        Title: _________________________
[CORPORATE SEAL]