EXHIBIT 23.5
 
                       CONSENT OF INDEPENDENT ACCOUNTANTS
 
    We consent to the inclusion in this Registration Statement on Form S-4 of
our report dated March 30, 1998, on our audits of the consolidated financial
statements and financial statement schedule of Nielsen Media Research, Inc. as
of December 31, 1997 and 1996, and for each of the three years in the period
ended December 31, 1997, which report is included in Annex IV to this
Registration Statement. We also consent to the reference to our firm under the
caption "Experts" in this Registration Statement.
 
                                          COOPERS & LYBRAND L.L.P.
 
New York, New York
June 1, 1998