Exhibit 10.1(r)

                   SECOND AMENDMENT TO STOCKHOLDERS' AGREEMENT

     THIS SECOND AMENDMENT TO STOCKHOLDERS' AGREEMENT (this "Amendment") is 
dated as of January _____ , 1998 and is made and entered into by and among 
the undersigned parties.

                                    Recitals

     The undersigned parties, constitute the "Majority Investors," "Majority 
Shareholders" and the "Company" under that certain Stockholders' Agreement, 
dated as of September 25, 1996, and amended by that First Amendment to 
Shareholders' Agreement dated as of August 29, 1997 (the "Stockholders' 
Agreement")

     The undersigned desire to amend the Stockholders' Agreement under 
Section 5.3 thereof.

                                    Agreement

         Therefore, for good and valuable consideration the receipt and 
sufficiency of which are hereby acknowledged, the parties hereto hereby agree 
as follows:

     1.   Certain Defined Terms. Unless otherwise expressly defined in this 
Amendment, capitalized terms used in this Amendment have the respective 
meanings assigned to them in the Stockholders' Agreement.

     2.   Amendments to the Stockholders' Agreement. Effective as of the date 
hereof, the Stockholders' Agreement is hereby amended as follows:

          a.   Section 1.1 of the Stockholders' Agreement is amended to add a
     definition of Joint Director, as follows:

               Joint Director: As defined in Section 3.1.

          b.   The definition of Restricted Person, appearing in Section 1.1 of
     the Stockholders' Agreement is hereby amended in its entirety to read as
     follows:

               Restricted Person: (i) Any beneficial owner of 5% or more of any
          class or series of equity interests in the Corporation, (ii) any
          Affiliate of the Company other than a Wholly Owned Subsidiary, (iii)
          any director or officer of the Company or any Subsidiary, (iv) any
          beneficial owner of 5% or more of any class or series of equity
          interests in any Subsidiary and any director, officer or Affiliate of
          any such owner, and (v) any Related Party of any Person covered by
          clause (i), (ii), (iii) or (iv) of this sentence; provided that in no
          event




          shall any of the following Persons be deemed to be a "Restricted
          Person": (w) any Investor, any Affiliate or Related Party of any
          Investor or any Related Party of any Affiliate of any Investor, (x)
          any Series B Director, (y) any Series C Director, or (z) any Joint
          Director.

               b.   Section 3.1 of the Stockholders' Agreement is amended to
          read in its entirety as follows:

                    3.1  Board Representation. Each Stockholder severally
               covenants and agrees that, such Stockholder shall vote, or cause
               to be voted, all Voting Equity from time to time owned or
               controlled by such Stockholder and which such Stockholder is
               entitled to vote for such purpose, as of the record date of any
               action of the shareholders of the Company, whether by consent or
               at a meeting, at which members of the Board of Directors are to
               be elected or to establish the number of Directors of the
               Company, in favor of a Board of Directors comprised of nine
               Directors designated as follows:

                    (a)  Subject to Section 3.2 below, two Directors designated
                         by the Shareholder Representative.

                    (b)  Subject to Section 3.2 below, four Disinterested
                         Outside Directors who are nominated by the Shareholder
                         Representative.

                    (c)  Three additional Directors, to be elected as follows:
                         (i) one Director (the `Series B Director') elected by
                         the holders of the Series B Preferred Stock as set
                         forth in the Series B Certificate of Designation; (ii)
                         one Director (the `Series C Director') elected by the
                         holders of the Series C Preferred Stock as set forth in
                         the Series C Certificate of Designation; and (iii) one
                         Director (the "Joint Director") elected by the holders
                         of the Series B and Series C Preferred Stock voting
                         together as a single class, as set forth in the Series
                         B Certificate of Designation and the Series C
                         Certificate of Designation. The provisions of the
                         Series B Certificate of Designation shall govern the
                         designation, election and removal of the Series B
                         Director and filling of any vacancy in the office of
                         the Series B Director. The provisions of the Series C
                         Certificate of Designation shall govern the
                         designation, election and removal of the Series C
                         Director and the filling of any vacancy in the office
                         of the Series C Director. The provisions of the Series
                         B Certificate of Designation and the Series C
                         Certificate of Designation shall govern the
                         designation, election and removal of the Joint Director
                         and filling of any vacancy in the office of the Joint
                         Director. The provisions of Section 3.2, Section 3.3,
                         Section 3.4, Section 3.5 and Section 3.6 shall apply
                         only to the other six Directors comprising the Board of
                         Directors. If the holders of the Series B Preferred
                         Stock or the Series C Preferred Stock cease


                                        2




                         being entitled to elect a director as a class pursuant
                         to the Series B Certificate of Designation or the
                         Series C Certificate of Designation, respectively, (i)
                         the size of the entire Board of Directors shall be
                         reduced by one director, and (ii) the Director then
                         designated as the Joint Director shall cease to be so
                         designated and thereafter shall be chosen according to
                         Section 3.1(b).

     3.   Reaffirmation. The undersigned parties acknowledge that the 
Stockholder's Agreement, as amended hereby, remains in full force and effect 
and is hereby ratified and affirmed.

     IN WITNESS WHEREOF, the undersigned have duly executed and delivered 
this Second Amendment to Stockholders' Agreement as of the date first above 
written.

                                  "Company"

                                  MENTUS MEDIA CORP.



                                  By:
                                     ----------------------------

                   Thomas M. Pugliese, Chief Executive Officer

                                  "Majority Shareholders"



                                  -----------------------------------
                                           GERARD P. JOYCE



                                  -----------------------------------
                                           THOMAS P. PUGLIESE


                                        3




                                  "Majority Investors"

                                  21ST CENTURY COMMUNICATIONS
                                   PARTNERS, L.P.

                                  By:      SANDLER INVESTMENT
                                           PARTNERS, L.P., General Partner

                                  By:      SANDLER CAPITAL MANAGEMENT,
                                           General Partner

                                  By:      MJDM MEDIA CORP.,  General Partner


]                                 By:
                                       ---------------------------------------
                                  President

                                  21ST CENTURY COMMUNICATIONS T-E
                                  PARTNERS, L.P.

                                  By:      SANDLER INVESTMENT
                                           PARTNERS, L.P., General Partner

                                  By:      SANDLER CAPITAL MANAGEMENT,
                                           General Partner

                                  By:      MJDM MEDIA CORP., General Partner


                                  By:                                        
                                       ---------------------------------------
                                  President


                                        4




                                   21ST CENTURY COMMUNICATIONS
                                   FOREIGN PARTNERS, L.P.

                                   By:      SANDLER INVESTMENT
                                            PARTNERS, L.P., General Partner

                                   By:      SANDLER CAPITAL
                                            MANAGEMENT, General Partner

                                   By:      MJDM MEDIA CORP., a General Partner


                                   By:
                                            ----------------------------------
                                            President

                                   PULITZER PUBLISHING COMPANY



                                   By:
                                            ----------------------------------
                                   Name:                                Title:


                                        5