EXHIBIT 10.10

                                 EMPLOYMENT AGREEMENT



1.   IDENTIFICATION

     This Employment Agreement (the "Agreement"), dated for identification 
purposes only March 5, 1998, is entered into by and between Hospitality 
Marketing Consultants, LLC, a California limited liability company 
("Company") and Philip G. Hirsch, an individual ("Executive").

2.   RECITALS

     2.1.   Company is engaged in the data-based information services 
business.

     2.2.   Executive has special skills and abilities in accounting and 
financial management and administration.

     2.3.   Company desires to employ Executive and Executive is willing to 
undertake such employment on the terms and conditions set forth in this 
Agreement.

3.   EMPLOYMENT, DUTIES AND COVENANTS

     3.1.   EMPLOYMENT.  During the "Term" (as hereinafter defined), (i) 
Company shall employ Executive as its Vice President-Finance and 
Treasurer/Chief Financial Officer with powers and duties consistent with such 
position, and (ii) Company shall also employ Executive, and Executive shall 
so serve, in such substitute or additional offices or positions with Company 
or any subsidiary or affiliate of Company (consistent with the position named 
above) as may, from time to time, be determined by Company's Board of 
Directors (the "Board") or President.

     3.2.   DUTIES.  Executive hereby accepts employment in such capacity on 
the terms and conditions set forth herein.  The powers, duties and 
responsibilities to be held or performed by Executive hereunder shall be such 
as inhere in the position of Vice President-Finance and Treasurer/Chief 
Financial Officer and such other powers, duties and responsibilities as may 
be delegated or assigned to Executive by the President or the Board; 
provided, however, that such other powers, duties and responsibilities shall 
be consistent with Executive's position, experience and level of 
compensation.  

     3.3.   PERFORMANCE OF DUTIES.  Executive shall discharge the duties 
described herein in a diligent and professional manner.  Executive shall 
render services incidental to his position, 



during normal business hours, primarily, at Company's present place of 
business in Irvine, California, or at such other premises as may be occupied 
by Company or where Company may conduct its business during the Term.  
Company agrees that, notwithstanding that Executive may be required to 
temporarily travel to other places in the course of performing his duties, in 
the absence of Executive's consent, he shall not be required to move his 
permanent residence outside of the Southern California area.  

     3.4.   EXTENT OF SERVICES.  Executive shall devote his full and 
exclusive productive time, energy, effort, attention and ability solely to 
the performance of his duties as set forth above, and to the proper and 
efficient management and development of the business and operations of 
Company.  Executive shall perform industriously and to the best of his 
ability, experience and talents all of the duties which may be required of 
him from time to time, pursuant to the terms hereof, to Company's full and 
complete satisfaction.  During the Term, Executive shall not engage in any 
other occupation, and without Company's prior written consent, Executive 
shall not, directly or indirectly, at any time during the Term, render 
services of a business, professional or commercial nature to any other 
person, firm or entity whether without compensation or for any form of 
compensation whatsoever.  Notwithstanding the foregoing, Executive may act 
for his own account in passive-type investments, or as a member of other 
boards of directors, or engage in charitable activities, where the time 
allocated for those activities does not materially interfere with the 
discharge of his duties for Company.

     3.5.   COMPANY'S AUTHORITY.  Executive shall observe and comply at all 
times with the directions of the Board or the President regarding Executive's 
performance of his duties and with Company's business policies, rules and 
regulations as adopted by the Board.  Executive shall carry out and perform 
any and all orders, directions, and policies, consistent with Executive's 
position, as may be so stated by the Board or President from time to time, 
either orally or in writing.

     3.6.   RESULTS AND PROCEEDS.  Company owns all right, title and interest 
to all of the results and proceeds arising out of or as a result of all 
services performed by Executive on behalf of Company.

     3.7.   NONSOLICITATION OF GIFTS.  Without Company's prior written 
consent in each instance, Executive shall not solicit or accept, for himself 
or for the benefit of any third party or entity, any contribution, donation, 
gift, discount or rebate or the like of material value or in violation of 
applicable law from any person, firm  or entity with whom Company maintains 
any business relationship.  

     3.8.   COMPETITIVE ACTIVITIES PROHIBITED.  During the Term, Executive 
shall not, directly or indirectly (unless disclosed to Company and approved 
by Company in its sole and absolute 
 
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discretion):

            3.8.(a)   engage in any activity competitive with or adverse to 
the business, activities or welfare of Company, whether alone, as an agent, 
as a lender, as a general or limited partner of a partnership, as a member or 
manager of a limited liability company, or as an officer, director or holder 
of the outstanding shares of capital stock of any corporation;

            3.8.(b)   engage in any conduct or activity which would cause 
Company or Executive to be in a position of conflict of interest or cause 
Company to be in violation of any law, regulation, policy, statement or rule 
of any applicable governmental authority; or

            3.8.(c)   undertake planning for or organization of any business 
activity competitive with Company's business.

4.   TERM AND TERMINATION OF AGREEMENT

     4.1.   TERM OF EMPLOYMENT.  Executive's employment under this Agreement 
shall be for three (3) years, commencing on April 1, 1998 and ending on March 
31, 2001 (the "Term").  The Term shall automatically be extended for one (1) 
additional year, unless either Executive or Company gives notice to the other 
at least three (3) months prior to expiration of the Term that the Term shall 
not be so extended.

     4.2.   TERMINATION. 

            4.2.(a)   Executive's employment may be terminated without cause 
or grounds therefor by Company or Executive upon thirty (30) days' prior 
written notice from the terminating party.  In addition, Company may 
terminate Executive's employment for "Cause" as provided in Section 4.2(b) at 
any time without prior notice.

            4.2.(b)   Company may terminate Executive for "Cause".  Any 
termination of Executive's employment hereunder shall be deemed to be for 
"Cause" if:

                      4.2.(b)(i)     Executive has materially breached a 
provision of this Agreement, and if such breach is curable, Executive has 
been provided written notice from Company identifying the alleged material 
breach, and Executive has failed within ten (10) days thereafter to cure the 
material breach; 

                      4.2.(b)(ii)    Executive is convicted of or pleads 
guilty to a felony charge involving financial misconduct or moral turpitude;

                                       3



                      4.2.(b)(iii)   Executive has misappropriated any funds 
or property of Company;

                      4.2.(b)(iv)    Executive fails to comply with the 
reasonable oral or written directions of the Board or the President 
consistent with Executive's position and such failure is not cured within 
five (5) days after written notice from Company;

                      4.2.(b)(v)     Executive is incompetent in performing 
his assigned duties or responsibilities; or

                      4.2.(b)(vi)    Executive commits any other act or fails 
to take any action which a court or arbitrator of competent jurisdiction 
could justify as grounds for dismissal for "Cause".

     4.3.   DEATH.  In the event of Executive's death during the Term, 
Executive's employment with Company shall terminate.

     4.4.   DISABILITY.  If during the Term of this Agreement Executive 
becomes "Totally Disabled" (which for the purposes of this Agreement shall be 
deemed to occur if Executive is unable to perform his services and engage in 
his regular occupation pursuant to this Agreement due to physical or mental 
disability for a period of ninety (90) consecutive days, or for ninety (90) 
days during any three hundred sixty five (365) day period, Company shall have 
the right to terminate Executive's employment.

     4.5.   LEGAL OBLIGATIONS FOLLOWING TERMINATION.

            4.5.(a)   If Executive's employment hereunder is terminated by 
Executive as provided in Section 4.2(a) or as provided in Sections 4.2(b), 
4.3 or 4.4, then Company shall be liable to pay Executive ONLY the following 
amounts:  (i) Executive's salary through and including the "Effective Date of 
Termination", which for purposes of this Agreement shall be the last day on 
which Executive performed services pursuant to the terms of this Agreement, 
unless the notice of termination of this Agreement provides for payment 
through a later date; (ii) Executive's salary for the pro rata portion of any 
vacation to which he was entitled but which he has not taken; (iii) 
reimbursement of any expenses previously incurred pursuant to Section 5.4; 
and (iv) any benefits to which Executive is actually entitled under Article 5 
hereof.  If Executive's employment hereunder is terminated prior to the end 
of the Term of this Agreement by Company pursuant to Section 4.2(a) or as a 
result of Company's material breach, in addition Executive shall be paid the 
amount of his annual salary remaining for the balance of the Term of this 
Agreement pursuant to Section 5.1, all stock options held by Executive, to 
the extent not already vested or exercisable, shall become immediately 
exercisable, and Executive shall be 


                                       4



provided the life insurance, disability insurance and health insurance 
benefits pursuant to Section 5.6 for the remainder of the Term.  Executive 
shall have an obligation to mitigate and seek other employment and the 
payments required to be made hereunder shall be offset by any amounts 
received in mitigation or as a result of other employment obtained by 
Executive.  All such benefits shall cease upon Executive obtaining other 
employment.

            4.5.(b)   If Executive's employment is terminated, the vacation 
to which Executive would be entitled for his last year of service shall be 
prorated.  If Executive has already taken more vacation than that to which he 
is entitled, Company shall be entitled to offset any sums owed by it to 
Executive against the amount of salary received by Executive for the number 
of vacation days taken in excess of vacation days which he was entitled to 
take.

            4.5.(c)   The termination of this Agreement and Executive's 
employment hereunder shall not affect Executive's right to exercise any 
vested stock options in accordance with the terms of Company's Stock Option 
Plan, and shall not relieve either party from any liability or damage 
directly or indirectly arising out of any breach of or default under this 
Agreement or any failure to comply with or perform any obligations under this 
Agreement, and termination of Executive's employment shall not affect 
Company's rights under Article 6. 

5.   COMPENSATION AND OTHER BENEFITS

     5.1.   ANNUAL SALARY.  As compensation for services rendered by 
Executive to Company, Company shall pay Executive an annual salary in the 
amount of One Hundred Seventy-Five Thousand Dollars ($175,000) for each year 
of the Term, prorated for any partial period.  The annual salary shall be 
payable in accordance with Company's regular payroll practices.

     5.2.   EMPLOYMENT TAXES.  All compensation shall be subject to the 
customary withholding tax and other employment taxes as required with respect 
to compensation paid by a company to an employee.

     5.3.   BONUS.  As additional compensation for services rendered by 
Executive to Company, Executive shall receive a bonus of at least 
Seventy-Five Thousand Dollars ($75,000) but not more than One Hundred 
Thousand Dollars ($100,000), the exact amount of which shall be determined by 
the Board in its sole and absolute discretion, and paid within thirty (30) 
days following Company's closing of its initial public offering.  Company may 
pay Executive such other discretionary bonuses as may be determined by the 
Board in its sole and absolute discretion.

     5.4.   EXPENSES.  Company and Executive hereby acknowledge that 
Executive may be required, during the Term, to incur certain expenses in 
connection with his employment 

                                       5



hereunder including, but not limited to, parking, travel, entertainment, and 
other expenses.  Company shall reimburse Executive for ordinary and necessary 
business expenses incurred by Executive  in the performance of his  duties 
hereunder if such expenses have previously been approved by Company or if 
reimbursement is otherwise appropriate in accordance with Company's 
established policies and if Company receives such verification thereof as 
Company may require.

     5.5.   LIFE INSURANCE.  Executive currently owns a life insurance policy 
on his life in the face amount of One Million Dollars ($1,000,000) issued by 
Minnesota Mutual Life, Policy No. 50014-G (the "Life Insurance Policy").  The 
monthly premium for such Life Insurance Policy is Four Hundred Twenty Dollars 
($420).  During the Term, Company shall pay the premiums on such Life 
Insurance Policy, or shall reimburse Executive if Executive pays such 
premiums himself.

     5.6.   STOCK OPTIONS.  Executive understands that Company is currently 
in the process of designing and implementing a stock option program for its 
executives and employees.  Upon adoption of such plan, Company shall grant to 
Executive stock options, conditioned on the closing of the Company's initial 
public offering, to purchase that number of shares of Common Stock of the 
Company which are equal to two percent (2%) of the Company's issued and 
outstanding prepublic offering capitalization on a fully diluted basis at the 
lowest purchase price for which options are to be granted under the Company's 
stock option plan prior to the initial public offering.  Twenty percent (20%) 
of the stock options granted to Executive will automatically vest and become 
exercisable on that date which is ninety (90) days after the commencement 
date of the Term.  The balance of the stock options shall vest in three (3) 
equal cumulative installments on the first anniversary date, second 
anniversary date and third anniversary date, respectively, of Executive's 
employment hereunder. If, Executive's unvested stock options would be 
terminated as a result of a "Change in Control" then, all of Executive's 
unvested options, if any, shall become immediately exercisable.  For purposes 
of this Agreement, the term "Change in Control" means:  (a) the obtaining of 
control by any person or "group" (other than the persons who own five percent 
(5%) or more of the shares of the Company as identified in the Company's 
Registration Statement on Form S-1 filed in connection with the Company's 
initial public offering) within the meaning of Section 13(d) or Section 
14(d)(2) of the Securities Exchange Act of 1934, as amended (the "Exchange 
Act"), of beneficial ownership (within the meaning of the Rule 13d-3 
promulgated under the Exchange Act), directly or indirectly, of voting 
securities of the Company representing 50% or more of the combined voting 
power of the Company's then outstanding voting securities entitled to vote 
generally in the election of directors; or (b) such time as a majority of the 
Board shall be comprised of persons who were not elected to such offices as 
part of the "Company nominated slate" of directors (i.e. the slate of 
nominees proposed by the Board in office immediately prior to the election; 
provided, however, that this clause shall not apply in the event one or more 
directors voluntarily 

                                       6



resign from the Board.  All other terms and conditions of Executive's stock 
options shall be in accordance with the terms of the Company's stock option 
plan.

     5.7.   OTHER BENEFITS.  During the Term of this Agreement, Executive 
shall receive such other life insurance, pension, disability insurance, 
health insurance, holiday, vacation and sick pay benefits which Company 
extends, as a matter of policy, to its executive employees and, except as 
otherwise provided herein, shall be entitled to participate in all deferred 
compensation and other incentive plans of Company on the same basis as other 
like employees of Company. Without limiting the generality of the foregoing, 
Executive  shall be entitled to three (3) weeks vacation during each year of 
the Term of this Agreement, which shall be scheduled in Executive's 
discretion, subject to and taking into account the business exigencies of 
Company.  Unused vacation may be accrued for one (1) year only.  Vacation in 
excess of two (2) consecutive weeks shall be subject to the reasonable 
approval of the Board.

6.   TRADE SECRETS; CONFIDENTIALITY

     6.1.   "CONFIDENTIAL INFORMATION".  "Confidential Information" is all 
information, data and knowledge of a business, professional or technical 
nature relating to Company; its subsidiaries and affiliates; and Company's, 
its subsidiaries' and affiliates' business, finances, operations, properties, 
services and clients; information which is not generally known outside of 
Company or information entrusted to Company by third parties; and includes 
information known to Executive as confidential or secret or which Executive 
shall have reason to know or reasonably should know is confidential or 
secret, to the extent that such information derives potential or actual 
independent economic value from not being generally known to, and not being 
readily ascertainable by proper means by, other persons who can obtain 
economic value from this disclosure or use and is the subject of efforts 
reasonable under the circumstances to maintain its secrecy.  Confidential 
Information may relate, for example, to trade secrets, client lists, clients' 
names and requirements, client businesses, client profiles, client finances, 
client accounts, employees, business methods, business or marketing plans, 
personnel information, credit information, financial information, the names 
and locations of vendors and suppliers, equipment, equipment design, 
research, development, engineering, manufacturing, purchasing, accounting, 
selling, marketing, contractors, compositions, computer software, computer 
hardware, technology, research, infrastructures, products, procedures, 
calculations, specifications, developments, formulae, compilations, 
inventions, designs, plans, databases, database structure, data, accounts, 
billing methods, pricing, costs, business methods, systems, plans, internal 
affairs, legal affairs, security methods, creative ideas and concepts, 
projects, advertising, merchandising techniques and any and all information 
entrusted to the Company by third parties.  This information may be contained 
in materials ("Materials") such as books, records, files, notes, lists, 
computer rograms, tapes, cd roms, hard disc and soft disc drive mechanisms, 
other mechanisms 

                                       7



for electronic or digital storage of information, computer printouts, data 
input to computers, drawings, documents, data, reports, customer, price and 
supplier lists, specifications, or other miscellaneous embodiments, or may be 
in the nature of, or consist of, verbal communication or unwritten knowledge, 
techniques, formulas, processes, practices or know-how.

     6.2.   ACKNOWLEDGMENT BY EXECUTIVE.  Executive  acknowledges that 
Company will be required hereunder to make Confidential Information available 
to Executive  which has been developed at great expense and effort by Company 
because knowledge of such Confidential Information will be essential to the 
performance of Executive's duties under this Agreement.  Executive  
recognizes that Company has expert knowledge in its field and that many of 
its methods, and much of its know-how is expert and unique and its customer 
and potential customer contracts are of substantial commercial value.  
Executive  further acknowledges, without limiting the generality of the 
foregoing, that the identity, business needs, desires and peculiarities of 
customers and suppliers of Company constitutes valuable Confidential 
Information.  Executive  also acknowledges that prior to or during his 
employment with Company he may be given access to or become acquainted with 
Confidential Information.  Executive acknowledges that such Confidential 
Information is a valuable, special, unique asset of Company's business.

     6.3.   NO USE OR DISCLOSURE.  Without Company's prior written 
authorization, Executive  shall not communicate, use, divulge, or disclose to 
any other person, firm or entity any Confidential Information or any copy, 
reproduction or summary thereof, in any manner, at any time, whether during 
the Term or after Executive's Employee's employment with Company has 
terminated, other than as required by Company in Executive's work for Company.

     6.4.   RESTRICTION ON REMOVAL AND REPRODUCTION.  Executive  agrees that 
all Confidential Information, and the tangible or intangible embodiments 
thereof including, without limitation, all Materials relating to Company's 
business, whether or not prepared or conceived by Executive during his 
employment with Company or by another, or which may be in Executive's 
possession or control, are and shall remain Company's exclusive property, and 
Executive  shall not copy, summarize or remove from Company's premises such 
Confidential Information or Materials in whole or in part at any time prior 
to or after termination, except as otherwise permitted by Company in 
accordance with Company's rules and regulations.  Executive shall not permit 
such Confidential Information or Materials to be used in any way for the 
benefit of Executive  or any other person or business entity.  Executive 
shall immediately return all such Confidential Information and Materials, and 
any and all copies or summaries thereof to Company when they are no longer 
required by Executive in order for Executive to perform his  services for 
Company, when Executive's employment with Company terminates for any reason, 
or whenever Company may require that they be returned.

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     6.5.   OWNERSHIP.  Executive acknowledges and agrees that all results 
and proceeds of Executive's services hereunder, including all Confidential 
Information, Materials, work product and other materials of any kind or 
character which Executive has made or conceived, either solely or with 
others, during his employment by the Company which are applicable directly or 
indirectly to any phase of the Company's business shall automatically become 
the Company's sole and exclusive property and the Company shall be the owner 
and author thereof.  Executive further acknowledges that all such results and 
proceeds shall constitute "works made for hire" within the meaning of the 
copyright laws of the United States.  Executive hereby irrevocably assigns to 
the Company all rights, title and interest in and to all such results and 
proceeds including, without limitation, all copyrights and patents pertaining 
thereto and all renewals, extensions, subdivisions and 
continuations-in-interest thereof. Except as required in order to enable 
Executive to perform his job duties, no such results and proceeds, Materials 
or Confidential Information will be made available by Executive to others 
during or following his employment with the Company without the advance 
written permission of an officer of the Company.

     6.6.   NO SOLICITATION.  While employed by the Company and for a period 
of one (1) year thereafter, without the express prior written approval of an 
officer of the Company, Executive shall not:  (a) solicit or attempt to 
solicit any clients of Company, either for himself or for any other person, 
firm or corporation; (b) employ, attempt to employ, entice, encourage or 
solicit for employment by others, any of the Company's employees; (c) induce 
or attempt to induce a consultant, independent contractor, licensee or other 
third party to sever his, her or its relationship with the Company; or (d) 
assist any other person, firm or entity in the solicitation of any of the 
Company's consultants, independent contractors, licensees, or employees.  

     6.7.   RETURN OF CONFIDENTIAL INFORMATION.  Executive shall return 
immediately to the Company all Confidential Information and Materials, 
including copies, duplicates, summaries or reproductions thereof when he 
leaves its employ or whenever Company may otherwise require that such 
Confidential Information or Materials be returned.

7.   SPECIFIC PERFORMANCE; SURVIVABILITY.

     7.1.   SPECIFIC PERFORMANCE.  Without in any manner limiting the 
provisions of Article 6, Executive  recognizes and acknowledges that all of 
the Confidential Information, as it may exist from time to time, is a 
valuable, special and unique trade secret asset of Company.  Executive  
agrees that the remedy at law for a breach of the covenants contained in 
Article 6 is inadequate and that therefore in the event of a breach, or 
threatened breach by Executive of the provisions of Article 6, Company shall 
be entitled to an injunction or restraining order restraining Executive from 
disclosing in whole or in part any Confidential Information, or from 
rendering 

                                       9



any services to any person, firm, corporation, association or other entity to 
whom such Confidential Information, in whole or in part, may have been 
disclosed or is threatened to be disclosed or from breaching the covenants 
contained in Article 6.  Nothing herein shall be construed as prohibiting 
Company from pursuing any other remedies available to Company for such breach 
or threatened breach, including the recovery of damages from Executive.  To 
the extent permissible by law, Executive  specifically waives the necessity 
for Company to post bond in any injunctive or similar proceeding, and in any 
event, consents to the posting of the smallest bond allowed by law.

     7.2.   REASONABLENESS OF  RESTRICTIONS.  Executive  acknowledges that 
his covenants contained in Article 6 are a material part of the consideration 
for this Agreement, are reasonably necessary to protect legitimate interests 
of Company, are reasonable in scope and duration and are not unduly 
restrictive.

     7.3.   SURVIVABILITY.  All covenants and agreements contained in Article 
6 shall survive the termination of this Agreement and Executive's employment 
with Company.

80   INDEMNIFICATION

     Company shall, to the maximum extent permitted by law, indemnify and 
hold Executive harmless from and against all claims, actions, causes of 
actions, judgments, liabilities, obligations and expenses, including without 
limitation, attorneys' fees, court costs, judgments, fines, settlements, and 
other amounts actually incurred arising out of, relating to or in connection 
with Executive's employment by Company, his services as an officer of 
Company, or the discharge of his duties hereunder; provided, however, that 
the foregoing indemnity shall not apply to any activity which is beyond the 
scope of his employment or agency authority.  Company shall advance to 
Executive any expenses incurred in defending any such proceeding to the 
maximum extent permitted by law.

90   ARBITRATION

     Any controversy or claim arising out of or relating to this Agreement 
including, but not limited to, any claim relating to its validity, 
interpretation, enforceability or breach, or any other claim or controversy 
arising out of the employment relationship or the commencement or termination 
of that relationship, including, but not limited to, claims for breach of 
covenant, breach of an implied covenant or intentional infliction of 
emotional distress, which are not settled by agreement between the parties, 
shall be settled by final and binding arbitration to be heard on an expedited 
basis by a retired California Superior Court or Appellate Court judge in 
Orange County, California in accordance with the employment dispute 
resolution rules of the American 

                                       10



Arbitration Association ("AAA") in effect at the time a claim is filed.  In 
consideration of each party's agreement to submit to arbitration all disputes 
with regard to this Agreement or with regard to any alleged contract or tort 
or other claim arising out of the employment relationship or the commencement 
or termination of that employment relationship, and in consideration of the 
anticipated expedition and the minimizing of expense of this arbitration 
remedy, each party agrees that the arbitration provisions of this Agreement 
shall provide it with its exclusive remedy and each party expressly waives 
any right it might have to seek redress in any other forum except as provided 
in Article 7 and Section 10.1.  The parties agree that this means that they 
are giving up their right to a jury trial and to trial in a court of law in 
favor of the right to arbitrate. The parties further agree that the 
arbitrators acting hereunder shall be empowered to assess any remedy 
including, but not limited to, injunctive orders (including temporary, 
preliminary and permanent relief) when appropriate.  It is specifically 
contemplated and agreed by the parties hereto that discovery may be conducted 
by any party pursuant to the provisions of Section 1283.05 of the California 
Code of Civl Procedure which are hereby incorporated into, and made a part 
of, and made applicable to this Agreement, and the arbitrators shall have the 
full power of a Court of the State of California to issue and enforce 
subpoenas.  A judgment upon any award rendered by the arbitrator may be 
entered in any court having jurisdiction.  In reaching a decision, the 
arbitrator shall be required to apply substantive California and federal law 
and, shall have no authority to change, extend, modify or suspend any of the 
terms of this Employment Agreement.

100  GENERAL PROVISIONS.

     10.1.  INJUNCTIVE RELIEF.  In the event of a breach by Executive of any 
of his undertakings hereunder, Executive agrees that in addition to any other 
rights or remedy provided by law or equity, a restraining order or an 
injunction may issue against Executive to enforce compliance with this 
Agreement.

     10.2.  NO PERSONAL INTEREST.  Executive  shall not have any personal 
interest, direct or indirect, in any supplier of, or in any transaction 
between, any supplier and Company.

     10.3.  ASSIGNMENT.  Neither this Agreement nor any rights or benefits 
hereunder shall be subject to execution, attachment or similar process and 
Executive may not assign, transfer, pledge or hypothecate this Agreement or 
any rights or benefits hereunder without the prior written consent of 
Company.  Any such assignment, transfer, pledge or hypothecation hereof by 
Executive  in violation of this provision shall be null, void and of no 
effect.  Subject to the foregoing, this Agreement and all of the terms and 
conditions hereof shall benefit and bind Company and its successors and 
assigns and shall benefit and bind Executive and his successors.  Company's 
rights hereunder shall accrue to the benefit of any person, firm, or 
corporation which 

                                       11



may succeed to its business by merger, purchase of stock or assets, or 
otherwise.

     10.4.  INTEGRATION.  Neither of the parties hereto have made any 
representations, statements, warranties or other agreements other than those 
expressed herein.  This Agreement embodies the entire understanding of the 
parties with respect to the subject matter contained in it and supersedes all 
prior and contemporaneous agreements, representations, or understandings, 
written or oral, between the parties.  This Agreement may be amended or 
modified only by a written agreement, signed by the parties hereto.

     10.5.  NOTICES.

            10.5.(a)  All notices, requests, payments, statements, demands or 
other communications given under this Agreement (collectively 
"Communications") shall be in writing.  Notice shall be sufficiently given 
for all purposes as follows:  

                      (1)     PERSONAL DELIVERY.  When personally delivered 
to the recipient.  Notice is effective on delivery.

                      (2)     FIRST-CLASS MAIL.  When mailed first class to 
the last address of the recipient known to the party giving notice.  Notice 
is effective three (3) mail delivery days after deposit in a United States 
Postal Service office or mailbox.

                      (3)     CERTIFIED MAIL.  When mailed certified mail,
return receipt requested.  Notice is effective on receipt, if delivery is
confirmed by a return receipt.

                      (4)     OVERNIGHT DELIVERY.  When delivered by 
(overnight delivery Federal Express/Airborne/United Parcel Service/DHL 
WorldWide Express), charges prepaid or charged to the sender's account.  
Notice is effective on delivery, if delivery is confirmed by the delivery 
service.

                      (5)     TELEX OR FACSIMILE TRANSMISSION.  When sent by 
telex or fax to the last telex or fax number of the recipient known to the 
party giving notice.  Notice is effective on receipt, provided that (a) a 
duplicate copy of the notice is promptly given by first-class or certified 
mail or by overnight delivery, or (b) the receiving party delivers a written 
confirmation of receipt. ; Any notice given by telex or fax shall be deemed 
received on the next business day if it is received after 5:00 p.m. 
(recipient's time) or on a nonbusiness day.

            10.5.(b)  Addresses for purpose of giving notice are as follows:

     If to Company:                     Hospitality Marketing Consultants,
                                               LLC

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                                             15751 Rockfield Blvd., Suite 200
                                             Irvine, CA  92618
                                             Attention:  Mokhtar Ramadan,  
                                                         President
                                             Fax:  (714) 747 454-1888

     
      If to Executive:                   Philip G. Hirsch
                                             121 29th Street
                                             Newport Beach, CA  92663

            10.5.(c)  Any correctly addressed notice that is refused, 
unclaimed, or undeliverable because of an act or omission of the party to be 
notified shall be deemed effective as of the first date that said notice was 
refused, unclaimed, or deemed undeliverable by the postal authorities, 
messenger, or overnight delivery service.

            10.5.(d)  Either party may change its address or telex or fax 
number for purposes of this Section 10.5 by notifying the other party of its 
new address in the manner set forth in this Section 10.5.

     10.6.  GOVERNING LAW; SEVERABILITY.  This Agreement is made under and 
shall be construed in accordance with the laws of the State of California. 
Nothing in this Agreement shall be construed to require the commission of any 
act contrary to law, and wherever there is any conflict between any provision 
of this Agreement and any present or future statute, law, ordinance or 
regulation contrary to which the parties have no legal right to contract, the 
latter shall prevail, but in such event the provision of this Agreement so 
affected shall be curtailed and limited only to the extent necessary to bring 
it within the requirement of the law.  If any term or provision of this 
Agreement is determined by a Court of competent jurisdiction to be illegal, 
invalid, or unenforceable for any reason whatsoever, such illegality, 
invalidity, or unenforceability shall not affect the remaining terms and 
provisions of this Agreement, which remaining terms and provisions shall 
remain in full force and effect.

     10.7.  WAIVER.  A waiver of any of the terms and conditions hereof by 
Company or Executive shall not constitute a waiver of any other term or 
condition hereof, nor shall it constitute a general waiver by the waiving 
party, and the waiving party shall be free to reinstate any such term or 
condition without notice to the other party.

     10.8.  HEADINGS.  The Article and Section headings used herein are for 
convenience only and are not a part of this Agreement.

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     10.9.  GENDER.  Whenever required by the context hereof, the singular 
shall be deemed to include the plural and the plural to include the singular, 
and the masculine, feminine and neuter gender shall each be deemed to include 
the others.

     10.10. COUNTERPARTS.  This instrument may be executed in counterparts, 
each of which shall be deemed an original, but all of which taken together 
shall constitute one and the same instrument.

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     IN WITNESS WHEREOF, the parties hereto have executed this Agreement as 
of the date and at the place indicated opposite their respective signatures 
below.

                                             "COMPANY"

                                             HOSPITALITY MARKETING CONSULTANTS,
                                               LLC
                                             a California limited liability
                                             company


Executed at ____________,
this ____ day of ________.    By:_________________________
                                                            
                              Its:________________________
                                        


                                             "EXECUTIVE" 

Executed at ____________,
this ____ day of ________.    ____________________________
                              Philip G. Hirsch







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