FOR IMMEDIATE RELEASE
                                          
                                          
                                          
                                          
                                          
          YAHOO! ANNOUNCES $250 MILLION PRIVATE PLACEMENT OF COMMON STOCK
                                          


     SANTA CLARA, CALIF. - JULY 8, 1998 - Yahoo! Inc. (NASDAQ: YHOO) today
announced that it has entered into an agreement for a private placement of
common stock to SOFTBANK Holdings, Inc., one of the company's principal
shareholders, which will result in proceeds to Yahoo!-Registered Trademark- of 
$250 million.  SOFTBANK will purchase 1,363,440 newly issued shares in the
transaction, bringing SOFTBANK'S total ownership to approximately 31 percent of
Yahoo!'s issued and outstanding common stock.  In connection with the
transaction, which is expected to close next week, Yahoo! also agreed to provide
registration rights comparable to the registration rights provided on the shares
acquired by SOFTBANK prior to Yahoo!'s April 11, 1996 initial public offering.

ABOUT YAHOO!
     Yahoo! Inc. is a global Internet media company that offers a network of
branded Web programming serving millions of users daily.  As the first
navigational guide to the Web, www.yahoo.com is the single largest guide in
terms of traffic, advertising, household and business user reach, and is one of
the most recognized brands associated with the Internet.  Yahoo! provides
targeted Internet resources and communications services for a broad range of
audiences, based on demographic, key-subject and geographic interests.  Yahoo!
is headquartered in Santa Clara, Calif. 


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  Yahoo! and the Yahoo! logo are trademarks and/or registered trademarks of
                                    Yahoo! Inc.
  All other names are trademarks and/or registered trademarks of their 
                                respective owners.


CONTACTS: 

Gary Valenzuela
Senior Vice President and Chief Financial Officer
Yahoo! Inc.
(408) 731-3350
investor_relations@yahoo-inc.com
 
Diane Hunt
Director, Corporate Communications
Yahoo! Inc.
(408) 731-3441
diane@yahoo-inc.com