SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of report (date of earliest event reported): June 30, 1998 NIELSEN MEDIA RESEARCH, INC. (Exact name of registrant as specified in its charter) Delaware 1-12275 06-1450569 (State or other (Commission (IRS Employer jurisdiction of File Number) Identification No.) incorporation) 299 Park Avenue New York, New York 10171 (Address of Principal Executive Offices) (Zip Code) Registrant's telephone number, including area code: (212) 708-7500 ITEM 5. Other Events On January 15, 1998, the Board of Directors of the Registrant (formerly named Cognizant Corporation) approved in principle a plan to distribute to the holders of common stock of the Registrant (the "Distribution") all of the common stock of the Registrant's subsidiary, IMS Health Incorporated ("IMS HEALTH"). On June 15, 1998, the Registrant's Board of Directors formally approved the Distribution and declared a dividend payable to each holder of record of the Registrant's common stock at the close of business on June 25, 1998 (the "Record Date") of one share of IMS HEALTH common stock for each share of the Registrant's common stock held by such holder at the close of business on the Record Date. Prior to the Distribution, the Registrant contributed to IMS HEALTH all or substantially all of the businesses which comprise the IMS HEALTH business and which accounted for approximately 75% of the Registrant's revenues and 68% of the Registrant's operating income in 1997. Certificates representing shares of IMS HEALTH common stock were mailed to stockholders of the Registrant on or about June 30, 1998. The Registrant has received a ruling from the Internal Revenue Service to the effect that the Distribution will be tax-free to the Registrant and its stockholders. As a result of the Distribution, the Registrant has separated into two independent publicly traded companies: (i) IMS HEALTH, the leading global provider of information solutions to the pharmaceutical and healthcare industries and (ii) Nielsen Media Research, Inc., the leader in television audience measurement services in North America. IMS HEALTH is a newly created Delaware corporation, the businesses of which focus on information solutions to the pharmaceutical and healthcare industries. Covering over 90 countries with over 7,200 employees worldwide, IMS HEALTH's businesses include those of I.M.S. International, Inc., the leading global supplier of market information and decision-support services to the pharmaceutical and healthcare industries; Erisco, Inc., a leading supplier of software-based administrative and analytical solutions to the managed care industry; Cognizant Enterprises, Inc., a venture capital unit focused on investments in emerging healthcare businesses; Cognizant Technology Solutions Corporation, a provider of software application development and maintenance services and Year 2000 and Eurocurrency compliance services; SSJ K.K., an entity based in Japan which markets financial application software products and services tailored for the Japanese market; and an equity investment in Gartner Group, Inc., the leading supplier of research and analysis to the information technology industry. Shares of IMS HEALTH Common Stock trade on the New York Stock Exchange, Inc. (the "NYSE") under the symbol "RX". The Registrant is the leading source of television audience measurement services in North America. The Nielsen Media Research business, which prior to the Distribution had been conducted by the Registrant's subsidiary, Nielsen Media Research, Inc., continues to be conducted by the Registrant. At the time of the Distribution, such subsidiary was merged into the Registrant and as a result of such merger, the Registrant changed its name to Nielsen Media Research, Inc. The Registrant's common stock continues to trade on the NYSE after the Distribution, but the symbol under which it trades has been changed from "CZT" to "NMR". 2 As a result of the Distribution, the Registrant does not have any ownership interest in IMS HEALTH, and IMS HEALTH is an independent public company. In addition, IMS HEALTH does not have any ownership interest in the Registrant (other than 800,000 shares of common stock of the Registrant which IMS HEALTH has agreed to sell promptly after the Distribution). IMS HEALTH and the Registrant have entered into certain agreements governing the relationship between IMS HEALTH and the Registrant subsequent to the Distribution and providing for the allocation of tax, employee benefits and certain other assets and liabilities and obligations arising from periods prior to the Distribution, including contingent liabilities relating to certain litigation. Forms of such agreements are filed as Exhibits 99.2 to 99.5 to this Form 8-K and are incorporated herein by reference. In addition, Mr. Robert E. Weissman and Mr. M. Bernard Puckett currently serve on the boards of directors of both companies. In connection with the Distribution, the Registrant borrowed $300 million, the proceeds of which were used to repay existing intercompany indebtedness to certain entities included in IMS HEALTH. This debt is an obligation of the Registrant. IMS HEALTH retained $100 million in pre-existing minority-interest financing. Retroactive Restatement of Diluted Earnings Per Share Data In accordance with the methodology provided for in the Employee Benefits Agreement between Cognizant Corporation ("Cognizant") and IMS HEALTH Incorporated (attached hereto as Exhibit 99.4), each unexercised Cognizant stock option held by a Nielsen Media Research, Inc. ("Nielsen Media Research") employee was converted into 12.3275 Nielsen Media Research stock options. The data below includes Nielsen Media Research's previously reported diluted earnings per share data adjusted retroactively to reflect the conversion of the unexercised Cognizant stock options held by Nielsen Media Research employees. Nielsen Media Research Selected Financial Data Three Months Ended March 31, Year Ended December 31, ------------------------- ------------------------------------------------------------------- 1998 1997 1997 1996 1995 1994 1993 ----------- ----------- ----------- ----------- ----------- ----------- ----------- (unaudited) (unaudited) ($ amounts in thousands, except per share data) Income Statement Data: Operating Revenue $96,064 $86,271 $358,594 $319,404 $288,652 $250,303 $209,894 Net Income $14,246 $12,730 $ 52,475 $ 47,605 $ 40,412 $ 30,115 $ 19,661 Earnings Per Share- Basic $ 0.09 $ 0.07 $ 0.32 $ 0.28 $ 0.24 $ 0.18 -- Earnings Per Share - Diluted (as restated) $ 0.08 $ 0.07 $ 0.31 $ 0.28 $ 0.24 $ 0.18 -- Average Number of Shares Outstanding - Basic 162,406,000 169,770,000 165,163,000 169,944,000 169,522,000 169,946,000 Dilutive Effect of Shares Issuable Under Stock Options (as restated) 8,889,163 133,038 3,541,974 729,418 -- -- Adjustment of Shares Applicable to Exercise of Stock Options (as restated) 2,400,879 123,928 2,646,307 -- -- -- ------------ ------------ ------------ ------------ ------------ ------------ Average Number of Shares Outstanding - Diluted (as restated) 173,696,042 170,026,967 171,351,282 170,673,418 169,522,000 169,946,000 Balance Sheet Data: Total Assets $199,645 $178,598 $192,434 $170,331 $134,521 $138,842 $ 97,831 Long-Term Debt $ - $ - $ - $ - $ 78 $ 244 $ 411 Proforma Earnings Per Share Data In addition, on July 8, 1998, the Board of Directors of Nielsen Media Research approved a 1-for-3 reverse stock split which is subject to shareholder approval by shareholders of record as of July 31, 1998 at a special meeting of shareholders to be held on August 26, 1998. If approved, shareholders at the close of business on the record date will receive one new share of Nielsen Media Research Common Stock in exchange for three old shares. As a result of the reverse stock split, basic and diluted earnings per share reflected on a proforma basis would be as follows (afer giving effect to the conversion of the unexercised Cognizant stock options to Nielsen Media Research stock options referred to above). Three Months Ended March 31, Year Ended December 31, ----------------------- ------------------------------------------------------------------- 1998 1997 1997 1996 1995 1994 1993 ---------- ---------- ----------- ----------- ----------- ----------- ----------- Proforma Basic Earnings Per Share - Unaudited $ 0.26 $ 0.22 $ .95 $ .84 $ .72 $ .54 - Proforma Diluted Earnings Per Share - Unaudited $ 0.25 $ 0.22 $ .92 $ .84 $ .72 $ .54 - Attached hereto as Exhibit 99.1 is the Information Statement dated as of June 22, 1998 (the "Information Statement") which the Registrant has sent to each of the record holders of its common stock as of the close of business on the Record Date. The Information Statement contains additional information regarding the Distribution and the Registrant. All of the information included in the following sections of the Information Statement is incorporated herein by reference: Questions and Answers About the Distribution and Related Matters Information Statement Summary Forward-Looking Statements Risk Factors--Risks Relating to IMS HEALTH and Nielsen Media Research and --Risks Relating to Nielsen Media Research The Distribution Relationship Between IMS HEALTH and Nielsen Media Research After the Distribution Dividend Policies--Nielsen Media Research Nielsen Media Research Capitalization Nielsen Media Research Selected Financial Data Nielsen Media Research Management's Discussion and Analysis of Financial Condition and Results of Operations Nielsen Media Research Business Nielsen Media Research Management and Executive Compensation Nielsen Media Research Security Ownership By Certain Beneficial Owners and Management Financial Statements--Nielsen Media Research, Inc. (Pages F-39 to F-59 inclusive) 3 ITEM 7. Financial Statements; Pro Forma Financial Statements and Exhibits (b) Pro Forma Financial Information The information included in the section of the Information Statement entitled "Nielsen Media Research Unaudited Consolidated Pro Forma Financial Statements" is incorporated herein by reference. Readers should note that notwithstanding the legal form of the Distribution described above, whereby the Registrant has "spun-off" IMS HEALTH, because of the relative significance of the IMS HEALTH business to the Registrant, IMS HEALTH is being treated as the "accounting successor" to the Registrant for financial reporting purposes. The pro forma financial statements incorporated by reference herein relate to the ongoing operations of the Registrant after the Distribution. (c) Exhibits Exhibit No. Description - ----------- ----------- 23 Consent of Independent Accountants 27 Financial Data Schedule 99.1 Information Statement dated as of June 22, 1998 99.2 Form of Distribution Agreement between Cognizant Corporation and IMS Health Incorporated 99.3 Form of Tax Allocation Agreement between Cognizant Corporation and IMS Health Incorporated 99.4 Form of Employee Benefits Agreement between Cognizant Corporation and IMS Health Incorporated 99.5 Form of Amended and Restated Transition Services Agreement among Cognizant Corporation, IMS Health Incorporated, The Dun & Bradstreet Corporation, The New Dun & Bradstreet Corporation, ACNielsen Corporation and Gartner Group, Inc. 4 SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized. NIELSEN MEDIA RESEARCH, INC. By: /s/ Stephen J. Boatti ------------------------------ Title: Senior Vice President, Chief Legal Officer and Secretary Date: July 20, 1998 5 EXHIBIT INDEX Exhibit No. Description - ----------- ----------- 23 Consent of Independent Accountants 27 Financial Data Schedule 99.1 Information Statement dated as of June 22, 1998 99.2 Form of Distribution Agreement between Cognizant Corporation and IMS Health Incorporated 99.3 Form of Tax Allocation Agreement between Cognizant Corporation and IMS Health Incorporated 99.4 Form of Employee Benefits Agreement between Cognizant Corporation and IMS Health Incorporated 99.5 Form of Amended and Restated Transition Services Agreement among Cognizant Corporation, IMS Health Incorporated, The Dun & Bradstreet Corporation, The New Dun & Bradstreet Corporation, ACNielsen Corporation and Gartner Group, Inc.