Exhibit 23



                    CONSENT OF INDEPENDENT ACCOUNTANTS


      We consent to the incorporation by reference in the registration 
statements of Nielsen Media Research, Inc. on Forms S-8 (File Nos. 333-13889, 
333-14763 and 333-29995) of our reports dated March 30, 1998 on our audits of 
the consolidated financial statements and financial statement schedule of 
Nielsen Media Research, Inc. as of December 31, 1997 and 1996 and for each of 
the three years in the period ended December 31, 1997, which reports are 
incorporated by reference in this Form 8-K.

                                                /s/ PricewaterhouseCoopers LLP
                                                --------------------------------
                                                PricewaterhouseCoopers LLP


New York, New York
July 17, 1998