EXHIBIT 23.2
 
                         INDEPENDENT AUDITORS' CONSENT
 
The Board of Directors
 
Lamar Advertising Company:
 
    We consent to the use of our reports incorporated herein by reference and to
the reference to our firm under the caption "Experts" in the Prospectus.
 
                                             /s/ KPMG Peat Marwick LLP
 
New Orleans, Louisiana
 
July 29, 1998