Exhibit 99(a)(3)


                                                                  PRESS RELAEASE
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[LOGO]

                                                           FOR IMMEDIATE RELEASE
                                    CONTACT:  ANNE BUGGE, U.S.A., (425) 487-7427
                                         JEREMY COHEN, AMSTERDAM, 31 20 59 77213


PHILIPS TO ACQUIRE ATL IN $800 MILLION TRANSACTION


AMSTERDAM AND SEATTLE, JULY 29, 1998--Royal Philips Electronics of the 
Netherlands (AEX:PHI, NYSE:PHG) and ATL Ultrasound of the United States 
(NASDAQ:ATLI) announced today that ATL and Philips have signed a definitive 
merger agreement for Philips to acquire all of the outstanding shares of ATL 
for approximately $800 million or $50.50 per share for each outstanding share 
of ATL common stock.

The transaction will be a cash tender offer followed by a cash merger to 
acquire any shares not previously tendered.  As a result of the transaction, 
ATL will become a wholly owned subsidiary of Philips Medical Systems.  The 
ATL Board of Directors has unanimously approved the transaction.  Philips 
expects to commence its cash tender offer August 4, 1998.  The cash tender 
offer is subject to Philips receiving at least a majority of the fully 
diluted shares of ATL in the tender offer as well as the receipt of customary 
regulatory approvals. 

ATL, with annual revenues of $430 million in 1997 and 2,600 employees, 
pioneered the development of broadband digital ultrasound and software 
technologies and is a leader in the high performance ultrasound market.  The 
ultrasound sector is the only part of the diagnostic imaging business in 
which Philips Medical Systems does not play a major role.  "ATL is a 
technological leader in diagnostic ultrasound and offers a key growth 
opportunity for Philips Medical," says Hans (J.M.) Barella, Chairman and CEO 
of Philips Medical Systems.  "This acquisition underscores our commitment to 
global leadership in worldwide diagnostic imaging by building on the success 
of ATL."  Philips Medical Systems is already a global leader in the x-ray 
business and diagnostic imaging systems and services.


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ATL has an especially strong presence in the United States and Europe.  The 
complementary businesses of Philips Medical Systems and ATL allow for the 
building of significant synergies.  ATL's strong management, solid financial 
performance and business growth opportunity make this an excellent 
acquisition for Philips. 

The merger will provide ATL access to Philips Medical Systems' considerable 
research and technology base, expand its service support and further increase 
sales. "Combining the strengths of Philips Medical Systems and ATL creates a 
diagnostic imaging business second to none," said Dennis C. Fill, ATL 
Chairman and CEO.  "With essentially no overlap in our products and 
technologies, we believe this combination is the perfect match for both 
companies.  This merger is particularly good for the long-term prospects of 
ATL and all our employees as we will become the worldwide center of Philips 
for ultrasound with our headquarters remaining in Bothell.  ATL will be an 
even stronger force in ultrasound than it already is." 

Ultrasound is the fastest growing sector of the medical imaging business 
today, and worldwide revenues for ultrasound are approximately $2.5 billion 
per year.  Ultrasound is a non-invasive technology that uses high frequency 
soundwaves to image the body's organs, soft tissue and blood flow in real 
time.  Three-dimensional imaging has led to a growing diagnostic role for 
ultrasound. 

Philips has recently stated that it would only look for acquisitions that 
would strengthen its existing portfolio, and this agreement reflects that 
strategy.  The transaction affirms Philips' commitment to its Medical 
Division as one of the building blocks of the company and one where value can 
be added and increasing profits realized.  Philips Medical Systems is 
delivering a consistently profitable performance with steady growth and a 
strong cash flow, and this merger will enable the division to contribute more 
significantly to the sales and results of the Philips Group.  The transaction 
is expected to have a positive impact on earnings per share for Philips.

For further information, please contact:

Anne Bugge, ATL Corporate and Investor Relations, U.S.A., (425) 487-7427 
Jeremy Cohen, Philips Media Relations, Amsterdam, 31 20 59 77213

Bulletin International has pictures for broadcast free of use.  For more 
information or a Beta SP copy, contact Amelia Elphink at Bulletin, 44 171 278 
6070, or e-mail at AMELIA.ELPHINK@BULLETIN-INT.COM.


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ATL , with headquarters near Seattle, Washington, U.S.A., is a worldwide 
leader in the development, manufacture, distribution and service of 
diagnostic medical ultrasound systems.  With approximately 50% of revenues 
coming from international markets, the company serves customers in over 100 
countries through 15 subsidiaries and an extensive distributor network.  
Press releases and other corporate information are available on ATL's web 
site at http://www.atl.com.  Press releases are also available on PR 
Newswire's  Company News-On-Call at http://www.prnewswire.com.

Philips Medical Systems is a leading supplier of diagnostic imaging systems 
and related services worldwide employing 9,000 people in more than 100 
countries.  Philips' products are backed by a worldwide network of research 
and development and sales and service organizations.  Philips Medical Systems 
is part of Royal Philips Electronics of the Netherlands.

Royal Philips Electronics of the Netherlands is one of the world's biggest 
electronics companies with sales of over U.S. $39 billion in 1997.  It is a 
global leader in color television sets, lighting, home telephony products, 
electric shavers and recorded music (PolyGram).  Its 264,700 employees in 
more than 60 countries are active in the areas of semiconductors and 
components, consumer products, professional products and systems, lighting 
and software and services.  Philips is quoted on the NYSE, London,  
Frankfurt, Amsterdam and other stock exchanges.  News from Philips is located 
at www.news.philips.com.

FORWARD LOOKING INFORMATION STATEMENTS AND THE PRIVATE SECURITIES LITIGATION 
REFORM  ACT OF 1995

Certain statements in this news release relating to the tender offer and 
consummation and success of the merger are forward looking statements which 
involve a number of risks and uncertainties which could cause actual results 
to differ materially from those anticipated in the forward looking 
statements.  These include securing all necessary governmental and other 
approvals, the satisfaction of all conditions to the merger, changing 
business or other market conditions, and the success of the business 
combination as planned by the parties.  These and other factors could 
adversely affect the outcome and financial effects of the plans and events 
described herein.

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                                      072998/208