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                                   UNITED STATES
                         SECURITIES AND EXCHANGE COMMISSION
                               WASHINGTON, DC  20549
                     _________________________________________



                                     FORM 10-Q

[X]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
     ACT OF 1934 

                  For the quarterly period ended June 30, 1998

                                      OR

[ ]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
     EXCHANGE ACT OF 1934 
               for the transition period from __________ to __________ 

                         Commission File Number: 0-23606
                                                 -------

                            EDUCATIONAL INSIGHTS, INC.
              (Exact name of registrant as specified in its charter)


               CALIFORNIA                             95-2392545
    (State or other jurisdiction of      (I.R.S. Employer Identification No.)
     incorporation or organization)

                               16941 KEEGAN AVENUE
                                 CARSON, CA 90746
                     (Address of principal executive offices)

         Registrant's telephone number, including area code: (310) 884-2000

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.
                                   Yes   X       No
                                       -----        -----

As of August 5, 1998 there were 7,040,000 shares of common stock outstanding.


Total number of sequential pages: 10 
                                 ----

There are no Exhibits, hence no Index page.

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                                      Page 1 of 10 sequentially numbered pages

PART I.  ITEM 1.  FINANCIAL STATEMENTS

                          EDUCATIONAL INSIGHTS, INC.
                         CONSOLIDATED BALANCE SHEETS
                     (in thousands, except share amounts)
     (Unaudited, except for December 31, 1997 balance sheet information)

                                    ASSETS


                                                                June 30,     December 31,
                                                                  1998           1997
                                                                --------     ------------
                                                                       
CURRENT ASSETS:
    Cash and cash equivalents                                    $    24          $   235
    Accounts receivable, less allowance for doubtful
      accounts of $443 in 1997 and $375 in 1996                    8,140           10,478
    Inventory                                                     15,968           12,086
    Income taxes receivable                                          677
    Other receivables                                                134              193
    Prepaid expenses and other current assets                        925              593
    Deferred income taxes                                            750              750
                                                                 -------          -------
                   Total current assets                           26,618           24,335
                                                                 -------          -------
PROPERTY AND EQUIPMENT, Net                                        5,212            5,218
                                                                 -------          -------
OTHER ASSETS                                                       1,167              577
                                                                 -------          -------
TOTAL                                                            $32,997          $30,130
                                                                 -------          -------
                                                                 -------          -------
                       LIABILITIES AND SHAREHOLDERS' EQUITY

CURRENT LIABILITIES:
    Current portion of long-term debt                            $   121          $   121
    Line of credit                                                 3,500              500
    Accounts payable                                               4,191            3,045
    Accrued expenses                                               1,350            1,391
    Income taxes payable                                                               34
    Deferred Income                                                   20              101
                                                                 -------          -------
                   Total current liabilities                       9,182            5,192
                                                                 -------          -------
LONG-TERM DEBT                                                     1,004            1,064
                                                                 -------          -------
DEFERRED INCOME TAXES                                                355              355
                                                                 -------          -------
SHAREHOLDERS' EQUITY
    Preferred stock, no par value; 10,000,000 shares
      authorized; no shares issued
    Common stock, no par value; 30,000,000 shares
      authorized; 
    7,040,000 shares issued in 1998 and 1997                      18,644           18,644
    Cumulative translation adjustment                                134              130
    Retained earnings                                              3,678            4,745
                                                                 -------          -------
                   Total shareholders' equity                     22,456           23,519
                                                                 -------          -------
TOTAL                                                            $32,997          $30,130
                                                                 -------          -------
                                                                 -------          -------

          See accompanying notes to consolidated financial statements.


                                      Page 2 of 10 sequentially numbered pages


                          EDUCATIONAL INSIGHTS, INC.
                    CONSOLIDATED STATEMENTS OF OPERATIONS
                   (in thousands, except per share amounts)
                                 (Unaudited)


                                              Three Months Ended          Six Months Ended
                                                   June 30,                   June 30,
                                             -------------------       ---------------------
                                              1998         1997          1998          1997
                                             ------       ------       -------       -------
                                                                         
SALES                                        $8,875       $8,473       $14,797       $14,820
COST OF SALES                                 4,557        4,130         7,499         7,186
                                             ------       ------       -------       -------
GROSS PROFIT                                  4,318        4,343         7,298         7,634
                                             ------       ------       -------       -------
OPERATING EXPENSES:
    Sales and marketing                       1,819        1,668         3,257         3,191
    Warehousing and distribution                798          928         1,649         1,836
    Research and development                  1,138        1,050         2,250         2,186
    General and administrative                  941          926         1,845         1,868
                                             ------       ------       -------       -------
       Total operating expenses               4,696        4,572         9,001         9,081
                                             ------       ------       -------       -------

OPERATING LOSS                                 (378)        (229)       (1,703)       (1,447)
                                             ------       ------       -------       -------

OTHER INCOME (EXPENSE):
    Interest expense                            (73)         (51)         (109)          (87)
    Interest income                               7           21            13            37
    Other income, net                           (19)         112            61           144
                                             ------       ------       -------       -------

       Total other income (expense)             (85)          82           (35)           94
                                             ------       ------       -------       -------

LOSS BEFORE BENEFIT FOR INCOME TAXES           (463)        (147)       (1,738)       (1,353)
BENEFIT FOR INCOME TAXES                       (179)         (64)         (671)         (524)
                                             ------       ------       -------       -------

NET LOSS                                       (284)         (83)       (1,067)         (829)
                                             ------       ------       -------       -------

OTHER COMPREHENSIVE INCOME -
    Foreign currency translation
      adjustments (Net of tax of $(1)
      and $0, $2 and $(6) for the three
      and six month periods ended
      June 30, 1998 and 1997,
      respectively.)                             (2)           1             4           (12)
                                             ------       ------       -------       -------

COMPREHENSIVE INCOME                         $ (286)      $  (82)      $(1,063)      $  (841)
                                             ------       ------       -------       -------
                                             ------       ------       -------       -------

Net Loss Per Share - Basic and Diluted       $(0.04)      $(0.01)      $ (0.15)      $ (0.12)
                                             ------       ------       -------       -------
                                             ------       ------       -------       -------

Weighted Average Number of 
    Common and Common Equivalent
    Shares Outstanding - Basic and Diluted    7,040        7,040         7,040         7,040
                                             ------       ------       -------       -------
                                             ------       ------       -------       -------


          See accompanying notes to consolidated financial statements.


                                      Page 3 of 10 sequentially numbered pages


                           EDUCATIONAL INSIGHTS, INC.
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
                                 (in thousands)
                                  (Unaudited)



                                                           Six Months Ended
                                                               June 30,
                                                          ------------------
                                                            1998       1997
                                                          -------     ------
                                                                
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net loss                                                $(1,067)    $ (829)
  Adjustments to reconcile net loss to net cash
    used in operating activities:
    Provision for doubtful accounts and sales returns         112         59
    Provision for inventory obsolescence                     (241)
    Depreciation                                              531        519
    Changes in operating assets and liabilities:
      Accounts receivable                                   2,234      1,850
      Inventory                                            (3,628)    (1,328)
      Income taxes receivable                                (690)      (493)
      Other receivables                                        60        (99)
      Prepaid expenses and other current assets              (331)      (313)
      Other assets                                           (587)       106
      Accounts payable                                      1,125        623
      Accrued expenses                                        (41)      (286)
      Income taxes payable                                    (21)      (437)
      Deferred Income                                         (82)       (82)
                                                          -------     ------
        Net cash used in operating activities              (2,626)      (710)
                                                          -------     ------

CASH FLOWS FROM INVESTING ACTIVITIES:
  Purchase of property and equipment                         (526)      (505)
                                                          -------     ------
        Net cash used in investing activities                (526)      (505)
                                                          -------     ------

CASH FLOWS FROM FINANCING ACTIVITIES:
  Net increase / decrease in line of credit                 3,000        700
  Repayments of long-term debt                                (59)       (54)
                                                          -------     ------
        Net cash provided by financing activities           2,941        646
                                                          -------     ------

Effect of exchange rate changes on cash                                   (8)
                                                          -------     ------

NET DECREASE IN CASH                                         (211)      (577)
CASH, BEGINNING OF PERIOD                                     235      1,018
                                                          -------     ------
CASH, END OF PERIOD                                       $    24     $  441
                                                          -------     ------
                                                          -------     ------

SUPPLEMENTAL DISCLOSURES OF
  CASH FLOW INFORMATION
    Cash paid during the period for:
      Interest                                                $98        $96
      Income taxes paid                                       $43       $409


           See accompanying notes to consolidated financial statements.


                                      Page 4 of 10 sequentially numbered pages


                            EDUCATIONAL INSIGHTS, INC.
                    NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1.  GENERAL

The consolidated financial statements of Educational Insights, Inc. (the 
"Company") include all of the accounts of the Company and its wholly owned 
subsidiary.  All significant inter-company balances and transactions have 
been eliminated in consolidation.

The interim consolidated financial statements are not audited, but include 
all adjustments (including normal recurring adjustments) which are, in the 
opinion of management, necessary for a fair representation of the financial 
position, results of operations and cash flows for the period.

The consolidated financial statements as presented herein should be read in 
conjunction with the Company's audited consolidated financial statements and 
notes thereto as filed with the Securities and Exchange Commission and 
included in the Company's Form 10-K for the year ended December 31, 1997.  
The Company's fiscal year ends December 31.  The results of operations for 
the period ended June 30, 1998, are not indicative of the results that might 
be expected for the full fiscal year.

2.  INVENTORY

Inventory consists principally of finished goods held for sale and are stated 
at the lower of cost or market.  Cost is determined using the first-in, 
first-out method.

3.  NEW ACCOUNTING STANDARDS

In June, 1997, the Financial Accounting Standards Board issued Statement of 
Financial Accounting Standards (SFAS) No. 130, Reporting Comprehensive 
Income, which is effective for periods beginning after December 15, 1997. 
SFAS No. 130 establishes standards for reporting and displaying comprehensive 
income by their nature in the financial statements.  In addition, the 
accumulated balance of other comprehensive income must be displayed 
separately from retained earnings and additional paid-in capital in the 
equity section of the statement of financial position.  Reclassification of 
financial statements for earlier periods, provided for comparative purposes, 
is required.


                                      Page 5 of 10 sequentially numbered pages


PART I.  ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                  FINANCIAL CONDITION AND RESULTS OF OPERATIONS

RESULTS OF OPERATIONS

     The following discussion should be read in conjunction with the 
unaudited consolidated financial statements and accompanying notes, included 
in Part I - Item 1 of this Quarterly Report, and the audited consolidated 
financial statements and accompanying notes and Management's Discussion and 
Analysis of Financial Condition and Results of Operations for the year ended 
December 31, 1997.

     The Company's business is highly seasonal.  Typically, sales and 
operating income are highest during the third and fourth quarters and lowest 
during the first and second quarters.  This seasonal pattern is primarily due 
to the increased demand for the Company's products during the 
"back-to-school" and year end holiday selling seasons.

     SALES.

     Sales increased by 4.7% or $402,000 to $8,875,000 in the quarter ended 
June 30, 1998, from $8,473,000 in the quarter ended June 30, 1997.  Sales 
increased in the mass market and private label sectors of the Company's 
business.  This increase was partially offset by sales decreases in the 
independent toy and school supply businesses.

     Sales remained essentially unchanged at $14,797,000 for the six month
period ended June 30, 1998 compared to $14,820,000 for the six months ended
June 30, 1997. 

     GROSS PROFIT.

     Gross profit margin as a percentage of sales decreased 2.6% to 48.7% for 
the quarter ended June 30, 1998 compared to 51.3% for the same period in 
1997.

     Gross profit margin decreased to 49.3% for the six month period ended 
June 30, 1998 from 51.5% for the six month period ended June 30, 1997.  The 
decrease on both a quarterly and year-to-date basis resulted primarily from a 
continuing increase in the proportion of ExploraToy and private label sales 
which are at margins lower than those experienced in the Company's core 
markets and, for the six month period, the result of one-time adjustments 
reported at the end of the first quarter.

     SALES AND MARKETING EXPENSE.

     Sales and marketing expense increased 9.1% or $151,000 to $1,819,000 for 
the quarter ended June 30, 1998 from $1,668,000 for the same period in 1997. 
The increase was primarily due to increased sales commissions and advertising 
expense in the Company's mass market business.  Sales commissions increased 
as sales volume increased while advertising expense increases were incurred 
both in support of the current quarter's sales and sales expected during the 
third and fourth quarters.

     Sales and marketing expense remained essentially unchanged at $3,257,000 
or 22.0% of sales during the first half of 1998 from $3,191,000 or 21.5% of 
sales during the corresponding period in 1997.  Because of the seasonal 
nature of its business, the Company expects sales and marketing costs 
expressed as a percentage of sales to decrease during the third and fourth 
quarters of 1998.

WAREHOUSING AND DISTRIBUTION EXPENSE.

     Warehousing and distribution expense for the quarter ended June 30, 1998 
decreased 14.0% or $130,000 to $798,000 compared to $928,000 for the same 
period of 1997.

     Warehousing and distribution expense decreased 10.2% or $187,000 to 
$1,649,000 for the six month period ended June 30, 1998 compared to 
$1,836,000 or 12.4% of sales for the corresponding period of 1997.  The 
decreases in warehousing costs for both the quarterly and six month periods 
were due in part to increased efficiency resulting from the Company's 
implementation of more modern, automated warehousing management systems.


                                      Page 6 of 10 sequentially numbered pages


     GENERAL AND ADMINISTRATIVE EXPENSE.

     General and administrative expense for both the quarter ended June 30, 
1998 and the six month period ended June 30, 1998 remained essentially 
unchanged compared to the same periods in 1997.

     Quarterly general and administrative expense was $941,000 in 1998 
compared to $926,000 in 1997 while general administrative expense for the six 
month period ended June 30, 1998 was $1,845,000 compared to $1,868,000 for 
the same period in 1997.

     INTEREST EXPENSE

     Interest expense increased 43.1% or $22,000 to $73,000 for the second 
quarter and increased 25.3% or $22,000 to $109,000 for the six month period 
ended June 30, 1998. The increase in interest expense is due primarily to an 
increase in borrowings under the Company's line of credit facility which was 
used to finance increases in inventory associated with the expected growth of 
the sales of products in the Company's mass market division.

     OTHER INCOME AND EXPENSE

     Net Other Income/(Expense) increased to an expense of $19,000 for 
quarter ended June 30, 1998 compared to income of $112,000 for the same 
period in 1997.  The primary reason for the change was foreign exchange 
losses incurred in connection with the Company's business in the UK and 
Canada compared to foreign exchange gains in these areas during 1997.

     Other income decreased 57.6% or $83,000 to $61,000 for the six month 
period ended June 30, 1998 compared to $144,000 for the same period in 1997. 
The majority of the change occurred in the second quarter for the reason 
explained above.

     SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF
     1995

     Except for the historical information contained herein, this Report 
contains forward-looking statements which involve a number of risks and 
uncertainties, including but not limited to continued successful development 
and acceptance of new products, dependence on off-shore contract 
manufacturers, competitive factors, dependence on new distribution channels, 
dependence on education funding by Federal, State and local governments, 
dependence on key development and marketing personnel, general economic 
conditions and the risk factors listed from time-to-time in the Company's 
filings with the Securities and Exchange Commission.


                                      Page 7 of 10 sequentially numbered pages


LIQUIDITY & CAPITAL RESOURCES

     In recent years, the Company's working capital needs have been met 
through funds generated from operations and from the Company's revolving line 
of credit. The Company's principal need for working capital has been to meet 
peak inventory and accounts receivable requirements associated with its 
seasonal sales patterns.  The Company increases inventory levels during the 
spring and summer months in anticipation of increasing shipments in the 
summer and fall.  Accounts receivable have historically increased during the 
summer and fall because of the Company's use of "dating" programs wherein 
sales are made to the Company's customers for which payment is deferred for 
one to three months based on the size of the sales orders.  Due to said sales 
patterns, the largest customer orders are shipped during the summer and fall, 
hence increasing accounts receivable balances during the third and fourth 
quarters.

     During the period ended June 30, 1998, the Company's sources of funds 
were primarily from the collection of outstanding accounts receivable and the 
net increase in borrowings under the Company's line of credit.

     The principal uses of cash during the period ended June 30, 1998 were 
the funding of operating losses net of depreciation of $531,000, an increase 
in inventory of $3,628,000, and an increase in taxes receivable of $690,000.  
The increase in other assets of $587,000 was not a use of cash as it was 
primarily the result of the Company bartering certain inventory (principally 
excess ExploraToy products) for credit towards the future purchase of various 
goods and services.  The dollar value recorded in other assets relating to 
this transaction of approximately, $500,000 is the net realizable value of 
said inventory.  This barter arrangement entitles the Company to acquire up 
to approximately $1,200,000 of goods and services, however, there can be no 
assurance that the Company will utilize all of said credits.

     The Company currently has a revolving line of credit with a bank which 
is collateralized by substantially all of the Company's assets.  Under the 
revolving line of credit agreement, which expires September 4, 1998, the 
Company may borrow up to $8 million.  The agreement requires the maintenance 
of certain financial ratios, minimum annual net income amounts and tangible 
net worth amounts, and provides for various restrictions including 
limitations on capital expenditures and additional indebtedness.  At June 30, 
1998, the Company had $3,500,000 outstanding against this line of credit.

     The Company believes that borrowings available under the revolving line 
of credit, if and when renewed, and anticipated funds from operations will 
satisfy the Company's projected working capital and capital expenditure 
requirements for at least the next 12 months.


                                      Page 8 of 10 sequentially numbered pages


                            PART II.  OTHER INFORMATION


ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.

     On June 26, 1998 the Company held its Annual Meeting of Shareholders.  
The selection of Deloitte & Touche LLP as the Company's independent auditors 
was ratified.  6,326,485 shares were voted in favor of ratification.  5,575 
shares were voted against ratification and 4,200 shares abstained.

     Shareholders elected the incumbents as Directors with the nominees 
receiving the votes indicated below:



     Votes For                Votes For
     ----------------         ---------
                           
     Burt Cutler              6,274,580
     Jay Cutler               6,279,580
     Courtney V. Moe          6,274,580
     Gerald Bronstein         6,279,580
     G. Reid Calcott          6,279,580


                           PART II. OTHER INFORMATION

ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K.

     (a)  EXHIBITS
          None.

     (b)  REPORTS ON FORM 8-K
          The Company did not file any reports on Form 8-K during the period in
          question.


                                      Page 9 of 10 sequentially numbered pages


                                     SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the 
Registrant has duly caused this report to be signed on its behalf by the 
undersigned thereunto duly authorized.


                              EDUCATIONAL INSIGHTS, INC.
                              (Registrant)


Date      8/4/98              By: /s/ Jay Cutler
                                  -------------------------------------
                              Jay Cutler
                              President and Chief Executive Officer

Date      8/4/98              By: /s/ G. Reid Calcott
                                  -------------------------------------
                              G. Reid Calcott
                              Vice Chairman and Chief Financial Officer
                              (Principal Financial Officer)


                                     Page 10 of 10 sequentially numbered pages