Exhibit 10.10

                            TIME BROKERAGE AGREEMENT

         THIS TIME BROKERAGE AGREEMENT ("Agreement"), dated as of October 31,
1997, is made and entered into by and between Radio Unica Corp., a Delaware
corporation ("Unica"), and Lotus Oxnard Corp., a California corporation
("Lotus").

         WHEREAS, Lotus is the owner and operator of radio station KVCA, 670
kHz, licensed to Simi Valley, California (the "Station");

         WHEREAS, Unica and Lotus have entered into that certain Option
Agreement, dated as of October 31, 1997 (the "Option Agreement"), pursuant to
which Lotus has granted to Unica an option (the "Option") to purchase
substantially all of the assets of the Station pursuant to the Asset Purchase
Agreement (the "Asset Purchase Agreement") attached as an exhibit to the Option
Agreement;

         WHEREAS, Lotus desires to make available to Unica substantial
broadcasting time on the Station; and

         WHEREAS, Unica is engaged in the business of radio broadcasting and
desires to avail itself of the Station's available broadcast time through
December 31, 2001.

         NOW, THEREFORE, in consideration of the premises and the mutual
covenants and agreements herein contained, Unica and Lotus agree as follows:

1.        Commencement Date and Facilities.

         Commencing 12:01 a.m. on Monday, January 5, 1998 (the "Operational
Commencement Date"), Lotus shall broadcast, or cause to be broadcast, over the
Station transmission facilities certain programming, consisting of programs,
announcements and advertising (the "Programming"), originating at Unica's studio
and delivered to Lotus by Unica in compliance with the provisions of Section
5(a) of this Agreement. Unica shall deliver the Programming to Lotus's
transmitter site at Unica's exclusive cost, by means reasonably acceptable to
Lotus.

2.        Term.

         This Agreement is effective immediately and, unless sooner terminated,
extended or renewed as hereinafter provided, shall end on December 31, 2001 (the
"Initial Term"). In the event the Option is exercised by Unica, the Initial Term
of this Agreement shall end upon the Closing (as defined in the Asset Purchase
Agreement) or the termination of the Asset Purchase Agreement pursuant to the
terms thereof, it being expressly agreed and understood that termination of the
Asset Purchase Agreement shall not result in the Initial Term of this Agreement
ending prior to December 31, 2001. At any time prior to October 1, 2001, Unica,
at its sole option, by written notice to Lotus, may renew this Agreement, in
which case this Agreement, unless sooner terminated, shall end on December 31,
2004 (the "Renewal Term," and together with the Initial Term, the "Term").



3.        Payments by Unica.

                  (a) Unica hereby agrees to pay Lotus (i) during the Initial
Term, a quarterly fee (prorated for partial quarters) as provided in Attachment
A to this Agreement and (ii) if this Agreement is renewed pursuant to the last
sentence of Section 2, then, during the Renewal Term, a quarterly fee (prorated
for partial quarters) as provided in Attachment B to this Agreement. Amounts
payable by Unica to Lotus pursuant to this Agreement shall be payable in advance
without notice or demand on the first business day of each quarter during the
term hereof, except that Unica shall pay Lotus, on the date hereof, the full
amount due hereunder for the first quarter of 1998, such amount to be paid by
wire transfer of funds to an account specified by Lotus in writing. All payments
to Lotus hereunder shall be made without deductions or offset and shall be
non-refundable, except as otherwise provided in this Agreement. During the
Initial Term, Unica's obligation to make the payments called for by this Section
3(a) shall be secured as set forth in Section 20.1(i).

                  (b) Subsequent payments will be made by check delivered to
Lotus at 6290 Sunset Blvd., Suite 1600, Los Angeles, CA 90028, or such other
address as Lotus may select pursuant to Section 27 hereof, provided that, if
Lotus has given wire transfer instructions to Unica, Unica will be required to
make all payments by wire transfer of funds to the account specified by Lotus.

                  (c) Unica shall be solely responsible for and shall pay in a
timely manner all direct and indirect costs incurred by Unica in producing,
providing and delivering the Programming including, but not limited to, (i)
program costs, (ii) sales costs, (iii) Station advertising and promotion costs,
(iv) costs related to Unica's audio lines to Lotus's studio or transmitter, (v)
salaries, payroll taxes, insurance, health benefits and related costs of
personnel employed by Unica in connection with the Programming supplied to
Lotus, sales and promotion of radio time and, (vi) income, gross receipts,
sales, personal property, and other taxes of any nature whatsoever and costs
related to Unica's programming of the Station.

                  (d) The failure of Lotus to demand or insist upon timely and
full payment of any payment due hereunder, shall not constitute a waiver of
Unica's obligations under this Section 3.

         4.        Payments by Lotus.

         Lotus shall be solely responsible for and shall pay in a timely manner
the following costs of the Station: (i) rents, utilities, insurance and
maintenance costs relating to the Station's tower and transmitter site
facilities and other real and personal property relating to, or used by, the
Station; (ii) Lotus's telephone, sale or delivery and postal service expenses
relating to the Station; (iii) the salaries, payroll taxes, insurance, health
benefits and related costs of personnel employed by Lotus in the operation of
the Station following the Operational Commencement Date; and (iv) income, gross
receipts, sales, personal property, excise or any 

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other taxes of any nature whatsoever pertaining to the Station and costs related
to the production and broadcast of material supplied by Lotus pursuant to
Section 5(b) of this Agreement ("Lotus Programming").

5.        Programs.

                  (a) Unica shall furnish or cause to be furnished, at its own
cost, material in broadcast-ready form for broadcast on the Station pursuant to
this Agreement at all times other than the times of the Lotus Programming, and
all such Unica programs shall accord with the Communications Act of 1934, as
amended (as so amended, the "Act"), and all other applicable statutes and
Federal Communications Commission ("FCC") policies and requirements. All rights,
including without limitation all ownership rights and rights of use, relating to
the Programming shall belong exclusively to Unica, and Lotus shall have no
rights of any kind in or to such programs and hereby disclaims all rights
thereto.

                  (b) Lotus reserves the following periods to present Lotus
Programming: Sunday mornings from 6:00 a.m. to 10:00 a.m. Upon reasonable notice
from Lotus, Unica instead of Lotus will program those hours at Unica's expense
and Unica will retain any proceeds resulting therefrom.

6.        Employment.

                  (a) Lotus shall be solely responsible for, and shall indemnify
Unica, its directors, officers, employees, contractors, agents, or affiliates
from and against, all claims, costs, losses, liability, damages, and other
expenses (including reasonable professional fees and disbursements) relating to,
salaries, taxes, insurance, severance, bonuses and other benefits or obligations
due or payable to: (i) all personnel (other than employees of Unica) used in the
production of Lotus Programming hereunder or necessary to fulfill Lotus's
obligations hereunder; and (ii) all employees of Lotus.

                  (b) Unica shall be solely responsible for, and shall indemnify
Lotus, its directors, officers, employees, contractors, agents or affiliates
from and against, all claims, costs, losses, liability, damages, and other
expenses (including reasonable professional fees and disbursements) relating to,
salaries, taxes, insurance, severance, bonuses, and other benefits or
obligations due or payable to: (i) all personnel (other than employees of Lotus)
used in the production of the Programming hereunder or necessary to fulfill
Unica's obligations hereunder; and (ii) all employees of Unica.

7.        Handling of Mail and Public File.

         To the extent that either Lotus or Unica receives or handles mail,
cables, telecopies, telephone calls or other communications in connection with
any material broadcast over the Station during the term of this Agreement, the
party promptly shall (a) advise the other, in 

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writing, of any public or FCC complaint or inquiry concerning the Programming or
the Lotus Programming, or both and (b) deliver to the other a copy of any
written communications from the public or the FCC. Unica also shall deliver to
Lotus copies of all operating and programming information relating to Unica,
including, without limitation, the Station's operating logs, necessary to
maintain the public file and other records required to be kept by FCC
regulations, rules and policies. During the term of this Agreement, Unica, as to
the Programming, also shall maintain and deliver to the Station and Lotus such
records and information required by the FCC to be placed in the public
inspection file of the Station relating to the broadcast of political
programming and advertisements, in accordance with the provisions of Sections
73.1943 and 73.3526 of the FCC's rules, and pertaining to the broadcast of
sponsored programming addressing political issues or controversial issues of
public importance, in accordance with the provisions of Section 73.1212 of the
FCC's rules. Unica also shall consult with Lotus concerning the Programming to
ensure that the Station is compliant with the Act and all other applicable
statutes and the rules, regulations and policies of the FCC, as announced from
time to time, with respect to the carriage of political advertisements and
programming (including, without limitation, the rights of candidates and, as
appropriate, others to "equal opportunities") and the charges permitted
therefor. Unica shall provide to the Station such documentation relating to the
Programming as Lotus reasonably shall request. Lotus shall be responsible for
providing the personnel necessary to maintain a complete public file (as
required by the FCC) and to compile and file all required quarterly
issues/programs lists for the Station.

8.        Maintenance of Equipment.

                  (a) The transmitter equipment and antennas used for the
Station's broadcasts owned by Lotus (the "Transmission Equipment") shall be
maintained by Lotus in a condition consistent with good engineering practices
and in compliance in all material respects with the Act and all other applicable
rules, regulations and technical standards of the FCC. Subject to the provisions
of Section 20.2(g) of this Agreement, Lotus shall maintain power and modulation
of the Station broadcasts in a manner consistent with Lotus's past practices.
All capital expenditures reasonably required to maintain the technical quality
of the Station's Transmission Equipment and its compliance with applicable laws
and regulations shall be made at the sole expense and in the sole discretion of
Lotus. Except for maintenance of the Transmission Equipment and subject to the
provisions of Section 20.2(g) of this Agreement, Lotus shall have no obligation
to obtain or maintain any equipment necessary to the broadcast by Unica of the
Programming covered by this Agreement.

                  (b) All equipment whether or not owned by Lotus necessary for
the delivery of the Programming and the Lotus Programming to the Station's
transmitter site and all transmitter equipment and antennas owned by Unica shall
be paid for and/or maintained by Unica in a condition consistent with good
engineering practices and in compliance in all material respects with the Act
and all other applicable rules, regulations and technical standards of the FCC.
All capital expenditures reasonably required to maintain the technical quality
of the 

                                       4



broadcast equipment and its compliance with applicable laws and regulations
shall be made at the sole expense and in the sole discretion of Unica. Upon
termination or expiration of this Agreement, other than pursuant to the Closing
(as defined in the Asset Purchase Agreement), at Lotus's request, Unica promptly
shall remove any of its property, at its sole cost and under Lotus's
supervision, from any premises of the Station.

9.        Responsibility for Production Expenses.

         Unica shall pay for all costs associated with producing, providing and
delivering the Programming and sale of radio time, all fees to ASCAP, BMI and
SESAC and any other music licensing organization, attributable to the
Programming and any other copyright fees attributable to the Programming. Unica
shall pay any costs associated with any affiliation with any network.

10. Control of the Station.

         During the term of this Agreement, Lotus shall maintain ultimate and
unfettered control over the Station's facilities and Unica agrees that it will
permit Lotus to take any and all steps necessary to maintain such control
continuously throughout the term of this Agreement. Lotus and Unica acknowledge
and agree that Lotus's responsibility to retain control is an essential element
of the continuing validity and legality of this Agreement. Lotus shall provide
and pay for: (a) a General Manager for the Station, who shall be headquartered
at Unica's studio (which, initially, will be located at 123 South Figueroa
Street, Los Angeles, California 90012, and which location may change from time
to time) and who shall report solely to, and be accountable solely to, Lotus and
who shall direct the day-to-day operations of the Station; and (b) such other
engineering, programming and other personnel as are necessary to fulfill Lotus's
obligations under this Agreement, including but not limited to personnel
necessary for any remote control facilities to be manned by Lotus's personnel to
meet FCC operating requirements, all in accordance with FCC policies, which
currently require Lotus to employ at the Station at least one full time
management employee (who shall be the General Manager referred to in clause (a)
of this Section 10) and one full time staff employee (or part time employees
equivalent to one full time staff employee), who shall serve as a receptionist
for Lotus and for Unica and whose compensation and benefits shall be paid fifty
percent (50%) by Lotus and fifty percent (50%) by Unica and who shall be housed
at Unica's studio at no cost to Lotus. It is expressly understood that Unica
possesses studios for the production of the Programming. At such studios and at
Unica's exclusive cost, Unica will provide the General Manager of the Station
with an office and Lotus with facilities for the production of Lotus Programming
hereunder. Lotus shall retain control, said control to be reasonably exercised,
over the policies, programming and operations of the Station, including, without
limitation, the right to decide whether to accept or reject any programming or
advertisements, and the right to take any other actions necessary to comply with
the laws of the United States and of the State of California and the rules,
regulations and policies of the FCC, including the FCC rule prohibiting
unauthorized transfers of control. Lotus shall maintain its main studio

                                       5



(currently located at 6290 Sunset Boulevard, Suite 1600, Los Angeles, California
90028, and which location may change from time to time) within the Station's
principal community contour and Unica shall take such actions as Lotus may
reasonably request to ensure such requirements are met. Unica shall not
represent, warrant or hold itself out as the Station's owner and shall sell all
advertising time and enter into all agreements in its own name. Lotus reserves
the right to refuse to broadcast any program or programs containing matter which
is, or in the reasonable opinion of Lotus may be, violative of any right, law,
or governmental rule, regulation or policy.

11.       Special Events.

         Lotus has the right to reject any of the Programming and to substitute
on a temporary basis a program that, in the reasonable opinion of Lotus, is of
greater local or national importance. Lotus confirms that no Programming shall
be rejected on the basis of Programming performance or ratings, advertiser
reaction or the availability of alternative programming (including, but not
limited to, sporting events or paid programming) that Lotus believes to be more
profitable or more attractive. Unica shall deliver a program schedule to Lotus
four (4) weeks in advance and, in the event of such rejection and substitution,
Lotus shall give Unica written notice of such rejection and substitution, and
the reasons therefor, at least three (3) weeks in advance of the scheduled
broadcast, or as soon thereafter as possible (including an explanation of the
cause of any lesser notice). In the event of such preemption, Unica shall
receive a payment credit in an amount equal to the loss of revenue by Unica
which shall equal the loss of the Station's local and national revenues and the
Station's allocation of Radio Unica network revenues. The Station's allocation
of Radio Unica network revenues shall be equal to the percentage of Radio Unica
network revenues that is the same percentage determined by dividing the Hispanic
population of the Los Angeles market by the total Hispanic population reached by
the Radio Unica network.

12.       Force Majeure.

         Any failure or impairment (i.e., failure to broadcast at Station's full
authorized power) of facilities or any delay or interruption in broadcast
programs, or failure at any time to furnish facilities, in whole or in part, for
broadcasting, due to any acts of God, strikes or threats thereof or force
majeure or due to any other causes beyond the reasonable control of Lotus or
Unica shall not constitute a breach of this Agreement and Lotus or Unica, as the
case may be, will not be liable to the other party hereto therefor, provided
such party uses reasonable diligence to correct such failure or impairment as
soon as is reasonably possible.

13. Station's IDs.

         Lotus hereby grants to Unica an exclusive license to use such call
letters and other identifiers as are currently used by the Station (the
"Station's Licensed Identifiers") in connection with the broadcast of Unica's
programs on the Station, but for no other purpose. 

                                       6



The license granted herein shall expire on the expiration or earlier termination
of this Agreement. Unica shall use the Station's Licensed Identifiers in Unica's
programming in a manner consistent with the use thereof by Lotus in broadcasts
of the Station immediately prior to the Operational Commencement Date during the
entire term of this Agreement and as may be required by the Act or the rules,
regulations and policies of the FCC. In addition, Lotus agrees, at Unica's cost,
to cooperate with Unica in applying for a change or changes in the Station's
Licensed Identifiers ("New Station Identifiers") should such a change be deemed
appropriate by Unica, so long as such New Station Identifiers are not offensive
or contrary to the public interest.

14.       Payola.

         Unica shall provide Lotus with payola affidavits, substantially in the
form attached hereto as Attachment C, signed by such of Unica's employees and at
such times as Lotus may reasonably request in writing, and shall notify Lotus
promptly of any violations it learns of relating to the Act, including Sections
317 and 508 thereof.

15.       Compliance with Law and Other Agreements.

         Unica and Lotus shall, throughout the term of this Agreement, comply in
all material respects with the Act, the rules, regulations and policies of the
FCC, the terms of the Station's FCC licenses and all other laws and regulations
applicable to the conduct of Station business.

16.       Indemnification; Warranty.

         Each party (as the case may be, the "Indemnitor") shall indemnify and
hold harmless the other party (as the case may be, the "Indemnitee"), its
directors, officers, employees, agents and affiliates, from and against any and
all liability, including without limitation all reasonable attorneys fees,
arising out of or incident to the programming furnished by the Indemnitor, any
breach of this Agreement by the Indemnitor or the conduct of the Indemnitor, its
directors, officers, employees, contractors, agents or affiliates. Without
limiting the generality of the foregoing, Indemnitor shall indemnify and hold
and save the Indemnitee, its directors, officers, employees, agents and
affiliates harmless against liability for libel, slander, infringement of
trademarks, trade names, or program titles, violation of rights of privacy, and
infringement of copyrights and proprietary rights resulting from the programming
furnished by the Indemnitor. On and after January 5, 1998, each party will
maintain not less than $1 million of libel and slander insurance, and shall
provide evidence of such insurance to the other party by December 23, 1997 and
on an annual basis thereafter. Lotus shall be a certificate holder with respect
to Unica's libel and slander insurance and shall be notified by the insurance
carrier within thirty (30) days of a lapse in coverage for Unica. Each party's
obligation to hold the other harmless against the liabilities specified above
shall survive any termination or expiration of this Agreement for a period of
twelve (12) months.

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17.       Events of Default.

         Each of the following shall constitute an "Event of Default" under this
Agreement:

         17.1. Default in Covenants. Unica's or Lotus's material non-observance
or material non-performance of any covenant or agreement contained herein, other
than a material non-observance or material non-performance that constitutes
either a Lotus Material Adverse Event or an Unica Material Adverse Event (each
as defined below), (provided, however, that such default shall not constitute an
Event of Default hereunder unless such default is not cured within twenty (20)
business days after delivery of written notice thereof to the breaching party by
the non-breaching party); or

         17.2. Breach of Representation. Unica's or Lotus's material breach of
any representation or warranty herein, or in any certificate or document
furnished pursuant to the provisions hereof, which shall prove to have been
false or misleading in any material respect, as of the time made or furnished,
and not cured within twenty (20) business days after delivery of written notice
thereof to the breaching party by the non-breaching party; or

         17.3. Insolvency. The voluntary filing by Unica or Lotus (or an
involuntary filing with respect to Unica or Lotus not vacated within ninety (90)
days after such filing) of a petition for reorganization or dissolution under
federal bankruptcy laws or under substantially equivalent state laws.

17A.     Material Adverse Event.

                  17A.1. Unica Material Adverse Event. A "Unica Material Adverse
Event" shall mean the occurrence of either of the following events: (i) Unica's
failure to make the payments required under Section 3 of this Agreement when the
same are due and payable hereunder; provided, however, that such failure shall
not constitute a Unica Material Adverse Event unless such failure is not cured
within twenty (20) business days after delivery of written notice thereof by
Lotus to Unica, or (ii) Unica's complete failure to provide any Programming for
a period of six (6) consecutive months.

                  17A.2. Lotus Material Adverse Event. A "Lotus Material Adverse
Event" shall mean the occurrence of either of the following events: (i) a
material adverse change in, or event having an effect on, the Station or its
ability or the exercise of its ability to broadcast the Programming, including,
but not limited to, a reduction of twenty-five percent (25%) or more of the
Population Average (as defined below); provided, however, that such reduction
shall not constitute a Lotus Material Adverse Event unless such reduction is not
cured within ninety (90) days after delivery of written notice thereof by Unica
to Lotus; and provided, further, that a Lotus Material Adverse Event shall be
deemed not to have occurred as a result of (a) any failure by Unica to provide
Programming, (b) Lotus's exercise of its right under the last sentence of
Section 10 and (c) Lotus's exercise of its right pursuant to Section 11, or (ii)
Lotus's 

                                       8



failure to acquire good, record and marketable fee simple title to the real
property listed on Attachment D to this Agreement by December 31, 1997. The
"Population Average" shall mean, at any point in time, (x) the sum of the
population within the Station's five (5) millivolts/meter daytime contour and
the population within the Station's five (5) millivolts/meter nighttime contour
(y) divided by two (2).

17B.     Arbitration.

         Any dispute or controversy arising with respect to or in connection
with this Agreement, including, without limitation, the remedy for an Event of
Default, but excluding the occurrence of any Lotus Material Adverse Event or
Unica Material Adverse Event, shall be submitted to final and binding
arbitration promptly following written notice by either party hereto to the
other party. Any such arbitration shall be conducted in accordance with the
Commercial Arbitration Rules then in effect of the American Arbitration
Association and as set forth herein. The arbitration shall be conducted by a
sole arbitrator and shall be held in California. The arbitrator shall have the
power to award equitable as well as legal relief against a defaulting party and
to award costs. The award of the arbitrator shall be final and binding upon the
parties.

18.       Termination.

         18.1. Termination Upon A Material Adverse Event. If there is a Unica
Material Adverse Event, Lotus, at its sole option, by written notice to Unica,
may terminate this Agreement. If there is a Lotus Material Adverse Event, Unica,
at its sole option, by written notice to Lotus, may terminate this Agreement.

         18.2 Effect of Termination. Upon termination of this Agreement,
pursuant to this Section 18, each party shall be free to pursue any and all
remedies available at law, in equity or otherwise. Lotus, in addition to its
other legal and equitable rights and remedies under this Agreement or under
applicable law, shall be entitled immediately to cease making available to Unica
any further broadcast time or broadcast transmission and facilities, and all
amounts accrued or payable to Lotus prior to the date of termination which have
not been paid shall be immediately due and payable. Unica, in addition to its
other legal and equitable rights and remedies under this Agreement or under
applicable law, shall be entitled immediately to cease providing any further
Programming to be broadcast on the Station, and any amounts which have been
prepaid to Lotus for any partial quarter beyond the termination date shall be
immediately due and payable to Unica subject to the return by Unica of all
confidential information with respect to the Station, the removal by Unica of
any of its property from the Station's premises and Unica's discharge of its
obligations under Section 18.3.

         18.3. Liabilities Upon Termination. Unica shall pay all debts and
obligations resulting from its use of the Station's air time and transmission
facilities, including, without limitation, accounts payable and net barter
balances relating to the period on and after the Operational 

                                       9



Commencement Date and prior to the termination of this Agreement and shall be
entitled to the revenues and other credits for that period and Lotus shall be
entitled to retain the revenues and other credits arising from the Lotus
Programming.

         18.4. Specific Performance. In addition to a party's rights of
termination hereunder (and in addition to any other remedies available to it or
provided under law), in the event of a Unica Material Adverse Event or a Lotus
Material Adverse Event, the aggrieved party may seek specific performance of
this Agreement, in which case the other party shall waive the defense of an
adequate remedy at law and interpose no opposition, legal or otherwise, as to
the propriety of specific performance as a remedy hereunder.

19.       Revenues.

         Unica shall receive all revenues attributable to the Programming on and
from the Operational Commencement Date and for the period thereafter during the
Term of this Agreement. Lotus shall receive all revenues attributable to the
Lotus Programming during the Term of this Agreement.

20.       Representations, Warranties and Covenants.

         20.1 Unica represents and warrants to, and covenants with, Lotus that:

                  (a) This Agreement has been duly executed and delivered by
Unica, and constitutes its valid and binding obligation, enforceable against it
in accordance with its terms, except as limited by laws affecting the
enforcement of creditor's rights generally or equitable principles. Unica has
all necessary corporate power and authority to enter into and perform its
obligations under this Agreement and to consummate the transactions contemplated
hereby. The execution, delivery and performance of this Agreement have been duly
and validly authorized by all necessary corporate action on Unica's part.

                  (b) No consent of any other party and no consent, license,
approval or authorization of, or exemption by, or filing, restriction or
declaration with, any governmental authority, bureau, agency or regulatory
authority, is required in connection with the execution, delivery or performance
by Unica of this Agreement.

                  (c) The execution, delivery and performance of this Agreement
will not violate any provision in Unica's certificate of incorporation or
by-laws, nor will it constitute or result in the breach of any term, condition
or provision of, or constitute a default under, or accelerate or permit the
acceleration of any performance required by, any agreement or other instrument
to which Unica is a party or by which any part of its property is bound, or
violate any law, regulations, judgment or order binding upon Unica.

                                       10



                  (d) No proceeding is pending or, to the knowledge of Unica,
threatened against Unica before any court, government agency or arbitral
tribunal that would enjoin or prohibit, or which otherwise questions the
validity of, any action taken or to be taken in connection with this Agreement.

                  (e) The Programming shall include (i) public service
announcements (including, at Lotus's request from time to time, a reasonable
number of public service announcements of local interest); (ii) an announcement
in form sufficient to meet the station identification requirements of the FCC at
the beginning of each hour; (iii) an announcement at the beginning of each
segment of programming to indicate the program time has been purchased by Unica;
and (iv) any other announcement that may be required by applicable law or
regulations (including, but not limited to, Emergency Broadcast System tests).

                  (f) The performing rights to all music contained in the
Programming, if any, shall be licensed to Unica by BMI, ASCAP, SESAC or the
composer directly or shall be in the public domain.

                  (g) Unica shall timely pay any and all expenses or obligations
of any kind or nature which Unica is obligated to pay hereunder or relating to
the provision of the Programming hereunder, in each case when such payments
become due unless such payments are disputed in good faith by Unica.

                  (h) Unica shall provide to Lotus, on the 10th of the next
succeeding month, monthly documentation of the Programming it has broadcast
during the prior month that address the problems, needs and interests of the
Station's community.

                  (i) Unica shall, beginning on January 5, 1998 and at all times
during the Initial Term thereafter, provide to Lotus a financial instrument in
the amount of $2,500,000 to secure the payments required to be made pursuant to
Section 3(a) of this Agreement; provided, however, that from time to time after
January 1, 2001, the amount of such financial instrument will decline to equal
the sum of any payments scheduled for the remainder of the year 2001. On January
5, 1998, such financial instrument shall be in the form of cash deposited into
an escrow account pursuant to the terms of the Escrow Agreement, dated as of
even date herewith, by and among Unica, Lotus and the Escrow Agent (as defined
in the Escrow Agreement). Thereafter, the form and substance of the financial
instrument called for by this Section 20.1(i) shall be determined from time to
time by Unica, subject to the consent of Lotus which shall not be unreasonably
withheld.

         20.2 Lotus represents and warrants to, and covenants with, Unica that:

         (a) This Agreement has been duly executed and delivered by Lotus, and
constitutes its valid and binding obligation, enforceable against it in
accordance with its terms, except as limited by laws affecting the enforcement
of creditor's rights generally or equitable principles. 

                                       11



Lotus has all necessary corporate power and authority to enter into and perform
its obligations under this Agreement and to consummate the transactions
contemplated hereby. The execution, delivery and performance of this Agreement
have been duly and validly authorized by all necessary corporate action on
Lotus' part.

         (b) No consent of any other party and no consent, license, approval or
authorization of, or exemption by, of filing, restriction or declaration with,
any governmental authority, bureau, agency or regulatory authority, is required
in connection with the execution, delivery or performance by Lotus of this
Agreement.

         (c) The execution, delivery and performance of this Agreement will not
violate any provision of Lotus' articles of incorporation or by-laws, nor will
it constitute or result in the breach of any term, condition or provision of, or
constitute a default under, or accelerate or permit the acceleration of any
performance required by any agreement or other instrument to which Lotus is a
party or by which any part of its property is bound, or violate any law,
regulation, judgment or order binding upon Lotus.

         (d) No proceeding is pending or, to the knowledge of Lotus, threatened
against Lotus before any court, governmental agency or arbitral tribunal that
would enjoin or prohibit, or which otherwise questions the validity of, any
action taken or to be taken in connection with this Agreement.

         (e) Lotus Programming shall be designed to serve the interest of the
Station's service area.

         (f) During the Term of this Agreement, Lotus will hold all licenses and
other permits and authorizations necessary for the operation of the Station, and
such licenses, permits and authorizations are and will be in full force and
effect throughout the Term of this Agreement. There is not pending, or to
Lotus's best knowledge, threatened, any action by the FCC or by any other party
to revoke, cancel, suspend, refuse to renew or modify adversely any of such
licenses, permits or authorizations. To the best of Lotus's knowledge, Lotus is
not in violation of any statute, ordinance, rule, regulation, policy, order or
decree of any federal, state or local entity, court or authority having
jurisdiction over it or the Station, which would have an adverse effect upon
Lotus, its assets, the Station or upon Lotus's ability to perform this
Agreement. Lotus shall not take any action or omit to take any action which
would have an adverse impact upon Lotus, its assets, the Station or upon Lotus'
ability to perform this Agreement. All reports and application required to be
filed with the FCC or any other governmental body during the Term of this
Agreement will be filed in a timely and complete manner. Lotus has, and
throughout the Term of this Agreement will maintain, good title to, or rights by
license, lease or other agreement to use, all of the assets and properties used
in the operation of the Station. During the Term of this Agreement, Lotus shall
not dispose of, transfer, assign or pledge any of such assets and properties,
except with the prior written 

                                       12



consent of Unica, if such action would adversely affect Lotus's performance
hereunder or the business and operations of Lotus or the Station permitted
hereby.

         (g)      Lotus shall use its best efforts:

                           (i) to complete the upgrade of the Station from 1 KW
                  nighttime to 3 KW nighttime, pursuant to FCC construction
                  permit BP-960117AB, by the target date of April 30, 1998;

                           (ii) to have KBOI(AM), in Boise, Idaho, reduce
                  nighttime interference to the Station, essentially as
                  contemplated in FCC application BP-970415AE and any resulting
                  construction permit, with a target date of October 15, 1998;
                  and

                           (iii) to  complete the upgrade of the Station to 
                  between 30 KW and 50 KW daytime/nighttime.

The inability of Lotus to satisfy a target date in this Section 20(g) shall not
relieve Lotus of the obligation to use its best efforts to accomplish the
undertakings in as timely a fashion as possible.

21.       Modification and Waiver.

         No modification or waiver of any provision of this Agreement shall in
any event be effective unless the same shall be in writing and signed by the
parties, and then such waiver and consent shall be effective only in the
specific instance and for the purpose for which given.

22.       Delay in Exercise of Remedies; Remedies Cumulative.

         No failure or delay on the part of Lotus or Unica in exercising any
right or power hereunder shall operate as a waiver thereof, nor shall any single
or partial exercise of any such right or power, or any abandonment or
discontinuance of steps to enforce such a right or power, preclude any other or
further exercise thereof or the exercise of any other right or power. The rights
and remedies of Lotus and Unica herein provided are cumulative and are not
exclusive of any right or remedies which they may otherwise have.

23.       Construction.

         This Agreement shall be construed in accordance with the internal
substantive (that is, without reference to conflict of) laws of the State of
Delaware and the obligations of the parties hereto are subject to all Federal,
state or municipal laws or regulations now or hereafter in force and to the
regulations and policies of the FCC and all other governmental bodies or
authorities presently or hereafter duly constituted. The parties believe that
the terms of this 

                                       13



Agreement meet all of the requirements of current FCC policy for time brokerage
agreements for radio stations and agree that they shall negotiate in good faith
to meet any FCC concern with respect to this Agreement if they are incorrectly
interpreting current FCC policy or if FCC policy as hereafter modified so
requires. If the parties cannot agree to a modification or modifications deemed
necessary by either party to meet FCC requirements, the termination provisions
of Section 18 above shall apply. The parties further agree that they will make
all required filings with the FCC with respect to this Agreement.

24.       Headings.

         The headings contained in this Agreement are included for convenience
only and no such heading shall in any way alter the meaning of any provision.

25.       Successors and Assigns.

         This Agreement shall be binding upon and inure to the benefit of the
parties and their respective permitted successors and assigns, including,
without limitation, any permitted transferees or assignees of any kind of the
FCC licenses for the Station.

26.       Counterpart Signatures.

         This Agreement may be signed in one or more counterparts, each of which
shall be deemed a duplicate original, binding on the parties hereto
notwithstanding that the parties are not signatory to the same original or the
same counterpart.

27.       Notices.

         Any notice required hereunder shall be in writing and any payment,
notice or other communications shall be deemed given when delivered by hand or
one (1) day after deposit with a recognized overnight courier for overnight
delivery and addressed as follows:

         (a)      if to Unica:

                  Radio Unica Corp.
                  8400 N.W. 52nd Street
                  Suite 101
                  Miami, Florida  33176
                  Attn:  Joaquin F. Blaya

         with a required copy to:

                                       14



                  Skadden, Arps, Slate, Meagher & Flom LLP
                  1440 New York Avenue, N.W.
                  Washington, D.C.  20005
                  Attn:  John C. Quale, Esq.

         (b)      If to Lotus:

                  Lotus Oxnard Corp.
                  6290 Sunset Boulevard
                  Suite 1600
                  Los Angeles, California  90028
                  Attn:  Howard A. Kalmenson

         with a required copy to:

                  Robinson Silverman Pearce Aronsohn & Berman LLP
                  1290 Avenue of the Americas

                  New York, New York  10104
                  Attn:  Jerome S. Boros, Esq.

         or such other address as the addressee may have specified in a notice
         duly given to the sender as provided herein.

28.       Entire Agreement.

         This Agreement (together with the Attachments hereto) and the Option
Agreement embody the entire agreement between the parties regarding the subject
matter hereof and there are no other agreements, representations, warranties, or
understandings, oral or written, between them with respect to the subject matter
hereof. No alteration, modification or change of this Agreement shall be valid
unless it is embodied in a written instrument signed by both of the parties.

29.       Severability and Assignment.

         If any provision or provisions contained in this Agreement are held to
be invalid, illegal or unenforceable, this shall not affect any other provision
hereof, and this Agreement shall be construed as if such invalid, illegal or
unenforceable provision or provisions had not been contained herein, provided
that the benefits afforded each party hereunder are not materially changed.
Neither party may assign this Agreement without the prior written consent of the
other party and any purported assignment without such consent shall be null and
void and of no legal force or effect, provided that either party may assign this
Agreement if it would constitute a pro forma assignment (on Form 316) under
Section 73.3540(f) of the FCC's rules.

                                       15



30.       No Joint Venture.

         The parties agree that nothing herein shall constitute a joint venture
or a principal-agent relationship between them. The parties acknowledge that
call letters, trademarks and other intellectual property shall at all times
remain the property of the respective parties and that neither party shall
obtain any ownership interest in the other party's intellectual property by
virtue of this Agreement.

31.       Access to Records.

         Each of Lotus and Unica agrees to permit the other party hereto and its
agents and representatives access to all books and records relating to the
operation of the Station that may be in its possession.

32.       Beneficiaries.

         Nothing in this Agreement, express or implied, is intended to confer on
any person other than the parties hereto and their respective successors and
assigns any rights, remedies, obligations, or liabilities under or by reason of
this Agreement.

33.       Further Assurances.

         Subject to the terms and conditions herein provided, each of the
parties hereto agrees to use its commercially reasonable efforts to take or
cause to be taken all such further actions, and to do, or cause to be done, all
things necessary, proper or advisable in order to fully effectuate the purposes,
terms and conditions of this Agreement.

                                       16




         IN WITNESS WHEREOF, the parties hereto have executed this Agreement on
the date first above written.

                                                    RADIO UNICA CORP.

                                                    By:  /s/ Joaquin F. Blaya
                                                       ------------------------
                                                             Joaquin F. Blaya
                                                             Chairman & C.E.O.

                                                    LOTUS OXNARD CORP.

                                                    By:
                                                       ------------------------
                                                             Howard A. Kalmenson
                                                             President

                                       17




IN WITNESS WHEREOF, the parties hereto have executed this Agreement on the date
first above written.

                                                    RADIO UNICA CORP.

                                                    By:
                                                       ------------------------
                                                             Joaquin F. Blaya
                                                             President

                                                    LOTUS OXNARD CORP.

                                                    By:  /s/ Howard A. Kalmenson
                                                       ------------------------
                                                             Howard A. Kalmenson
                                                             President




                                       17






                                  Attachment A



                    Payment Due Date                                           Amount
                    ----------------                                           ------
                                                                         
                    Upon execution                                            $500,000

                    April 1, 1998                                             $500,000

                    July 1, 1998                                              $500,000

                    October 1, 1998                                           $500,000

                    January 1, 1999                                           $550,000

                    April 1, 1999                                             $550,000

                    July 1, 1999                                              $550,000

                    October 1, 1999                                           $550,000

                    January 1, 2000                                           $600,000

                    April 1, 2000                                             $600,000

                    July 1, 2000                                              $600,000

                    October 1, 2000                                           $600,000

                    January 1, 2001                                           $650,000

                    April 1, 2001                                             $650,000

                    July 1, 2001                                              $650,000

                    October 1, 2001                                           $650,000

                    Quarters commencing on 
                    January 1, 2002 through
                    December 31, 2002 (other
                    than pursuant to renewal
                    under the last sentence
                    of Section 2)                                            $390,000

                    Quarters commencing on 
                    January 1, 2003 or later
                    (other than pursuant to
                    renewal under the last
                    sentence of Section 2)                                  $500,000



                                      A-1



                                  Attachment B




                    Payment Due Date                                           Amount
                    ----------------                                           ------
                                                                      
                    January 1, 2002                                           $500,000

                    April 1, 2002                                             $500,000

                    July 1, 2002                                              $500,000

                    October 1, 2002                                           $500,000

                    January 1, 2003                                           $550,000

                    April 1, 2003                                             $550,000

                    July 1, 2003                                              $550,000

                    October 1, 2003                                           $550,000

                    January 1, 2004                                           $600,000

                    April 1, 2004                                             $600,000

                    July 1, 2004                                              $600,000

                    October 1, 2004                                           $600,000



                                      B-1



                                  Attachment C

                            FORM OF PAYOLA AFFIDAVIT

City of _______________________             )

County of ____________________              )        SS:

State of ______________________             )

                          ANTI-PAYOLA/PLUGOLA AFFIDAVIT

________________________________, being first duly sworn, deposes and says as 
follows:

1. He/She is ________________________________ for _____________________________.
                                   Position

2. He/She has acted in the above capacity since _______________________________.

3. No matter has been broadcast by Station KVCA for which service, money or 
   other valuable consideration has been directly or indirectly paid, or 
   promised to, or charged, or accepted, by him/her from any person, which 
   matter at the time so broadcast has not been announced or otherwise 
   indicated as paid for or furnished by such person.

4. So far as he/she is aware, no matter has been broadcast by Station KVCA 
   for which service, money, or other valuable consideration has been 
   directly or indirectly paid, or promised to, or charged, or accepted by 
   Station KVCA or by any independent contractor engaged by Station KVCA in 
   furnishing programs, from any person, which matter at the time so 
   broadcast has not been announced or otherwise indicated as paid for or 
   furnished by such person.

                                          -------------------------------------
                                                          Affiant

Subscribed and sworn to before me this __ day of __________, 19__.

- --------------------------------------
Notary Public

My Commission expires: ________________

                                      C-1




                                  Attachment D

That portion of Lot 75, Rancho Tapo, Subdivision No. 3, in the County of
Ventura, State of California, according to the Map recorded in Book 8, Page 26
of Miscellaneous Records (Maps), in the office of the County Recorder of said
County, as such portion of said Lot 75 is shown as Parcel B on that certain
Parcel Map Waiver and Lot Line Adjustment recorded February 8, 1990, as
Instrument No. 90-020583, of Official Records.



                                      D-1