Exhibit 99

                                                          FOR IMMEDIATE RELEASE


        @ENTERTAINMENT, INC. ANNOUNCES EXTENSION OF OFFER TO EXCHANGE ITS
                     14 1/2% SENIOR DISCOUNT NOTES DUE 2008

         Hartford, Connecticut, September 21,1998 -- @Entertainment, Inc.
announced today that it will extend its offer (the "Exchange Offer") to exchange
its 14 1/2% Series B Senior Discount Notes Due 2008 (the "New Notes") which have
been registered under the Securities Act of 1933, as amended (the "Securities
Act"), for any and all of its outstanding 14 1/2% Senior Discount Notes Due 2008
(the "Old Notes").

         The Exchange Offer, originally scheduled to expire at 5:00 p.m., New
York City time, on September 14, 1998, will expire at 5:00 p.m., New York City
time on September 25, 1998, unless extended. All of the other terms and
conditions of the Exchange Offer remain the same. As of 5:00 p.m., New York City
time on September 14, 1998, approximately $229.6 million principal amount at
maturity (out of $252 million principal amount at maturity) of the Old Notes had
been tendered in exchange for a like principal amount at maturity of New Notes.

         The Old Notes have not been registered under the Securities Act and may
not be offered or sold except pursuant to an exemption from, or in a transaction
not subject to, the registration requirements of the Securities Act and
applicable state securities laws.

         This press release shall not constitute an offer to sell or the
solicitation of an offer to buy nor shall there be any sale of the Old Notes or
the New Notes in any states in which such offer, solicitation or sale, would be
unlawful prior to registration or qualification under the securities laws of any
such state. The offer is subject to all the terms and conditions set forth in
the Prospectus dated August 13, 1998, previously distributed to holders of the
Old Notes.


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