UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION

                              Washington, DC 20549

                                    FORM 10-K


              |X| ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

                     For the fiscal year ended June 30, 1998

          |_| TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE

                             SECURITIES ACT OF 1934

                         Commission file number 0-19835

                                DAY RUNNER, INC.
             (Exact name of registrant as specified in its charter)

       Delaware                                                  95-3624280
(State or other jurisdiction of                              (I.R.S. Employer
incorporation or organization)                            Identification Number)

                  15295 Alton Parkway, Irvine, California 92618
               (Address of principal executive offices) (Zip Code)

       Registrant's telephone number, including area code: (714) 680-3500
               Securities registered pursuant to Section 12(b) of
                 the Act: None Securities registered pursuant to
                            Section 12(g) of the Act:

                         Common Stock, $0.001 par value
                                (Title of class)

     Indicate  by check mark  whether the  registrant  (1) has filed all reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days.
                                                    YES |X| NO |_|

     Indicate by check mark if disclosure of delinquent  filers pursuant to Item
405 of Regulation S-K is not contained herein and will not be contained,  to the
best of registrant's  knowledge,  in definitive proxy or information  statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K.

     The aggregate  market value of the voting stock held by  non-affiliates  of
the  registrant,  based upon the closing  price of the Common Stock on September
16, 1998 as reported on The Nasdaq Stock Market, was approximately $171,000,000.

     The  number of  shares  outstanding  of the  registrant's  Common  Stock on
September 16, 1998 was 11,880,098.

                       DOCUMENTS INCORPORATED BY REFERENCE

     Portions of the Registrant's  definitive Proxy Statement to be delivered to
stockholders  in connection with their Annual Meeting of Stockholders to be held
on November 23, 1998 are  incorporated by reference into Part III of this Annual
Report.











                                     PART I
Item 1.      Business

THE COMPANY

     Day  Runner(R),  Inc.  ("Day Runner")  develops,  manufactures  and markets
personal  organizing  products to broad-based  consumer audiences through retail
distribution  channels. We are the leading developer,  manufacturer and marketer
of paper-based  organizers for the retail market.  We also develop,  manufacture
and market related  organizing  products.  Day Runner's  products are carried by
more than 20,000  retail stores across the U.S. and are available in a number of
other countries in North America, Europe and the Asia-Pacific region.

     We market our  products to customers  through our own sales force,  through
manufacturers' representatives and, in certain markets outside the U.S., through
independent  distributors.  Our major customers in our primary domestic channels
include  office  products  superstores  Office Depot,  Inc.,  Staples,  Inc. and
OfficeMax,  Inc.  and mass market  retailers  Wal-Mart  and Kmart.  Sales to the
office products and mass market  channels  accounted for  approximately  47% and
39%, respectively, of fiscal 1998 sales.

     Our  organizers  and  planners are  loose-leaf  and  spiral-bound  time and
information  management  systems  that range from simple to  sophisticated.  For
example,  our  flagship  Day  Runner  System  organizers  include  not  only the
traditional  planner  components  of  appointment  calendar,   telephone/address
section  and  note  pad but  also  interrelated  pages  for  managing  time  and
information,  tracking  expenses,  establishing  goals  and  planning  projects.
Segmenting  the market  for  organizers  and  planners  is a key  element of our
strategy.  We aim our product lines at market segments  ranging from students to
women shopping in the mass market to business and professional  people and offer
many of our  organizers  and  planners  in a  choice  of  sizes,  styles,  cover
materials and colors.  Suggested  retail prices for our  organizers and planners
range from $4 to $150.  Organizers and planners  accounted for approximately 49%
of our fiscal 1998 sales.

     Most of our organizers and planners are refillable.  Refills, which include
calendars,  other pages and accessories,  accounted for approximately 31% of our
sales in fiscal 1998.  Suggested  retail  prices for refills range from $0.75 to
$40.

     Our  related   organizing   products   include   telephone/address   books,
appointment books, products for students from elementary school through college,
business accessories,  organizing and other wall boards and personal information
management  (PIM) software  designed to complement our  paper-based  organizers,
among others.  This  category  accounted  for  approximately  20% of fiscal 1998
sales.

     With the  exception of our software and  electronic  products we include in
certain of our products  and sell as  accessories,  all of our current  products
have  been  developed  internally.  In  addition,  all  of the  products  of Ram
Manufacturing and Timeposters  Inc.,  companies we acquired in fiscal 1998, were
developed  by those  companies.  We  manufacture  and  assemble a portion of our
products at our Fullerton,  California and Little Rock,  Arkansas facilities and
at our  Mexican  and Toronto  subsidiaries  and also use  foreign  and  domestic
contractors to supply both product components and finished goods.

BUSINESS STRATEGY

     Day Runner sells broad-based  personal  organizing  products through retail
distribution  channels. Our strategy is to leverage our brand name awareness and
distribution  strength to maximize sales of our existing products,  extend those
product  lines and  introduce  new product  lines.  Key elements of our strategy
include:

              o   Segmenting the market for organizers and planners.
              o   Entering related organizing product categories.
              o   Building sales through major customers.
              o   Marketing to increase sales.
              o   Expanding foreign sales.
              o   Providing excellent customer service.
              o   Pursuing strategic acquisitions and alliances.

         SEGMENTING THE MARKET FOR  ORGANIZERS AND PLANNERS.  In order to expand
and segment our market, we offer our organizers and planners in a broad range of
systems,  sizes,  styles and cover  materials  and at  suggested  retail  prices
ranging from $4 to $150. As a result,  our products  appeal to a large  consumer
market  comprised  of users with  differing  needs,  tastes and  budgets and are
appropriate  for sale through a broad range of  retailers.  Versatile Day Runner
System  organizers  and planners are suitable for use by adults in virtually all
walks of life.  Specific target markets addressed by other Day Runner organizers
and planners include business and professional people, cost-conscious consumers,
young women  shopping in the mass market and  students  from  elementary  school
through college, among others.

     ENTERING RELATED  ORGANIZING PRODUCT  CATEGORIES.  Day Runner believes that
related  personal  organizing  products  offer us an opportunity to leverage our
brand name and  distribution and build upon our heritage in the area of personal
organization. Our strategy is to:

              o   Redefine existing product  categories as value-added and offer
                  a superior price/value relationship to the consumer.
              o   Create new categories of personal organizing products.
              o   Gain initial distribution through our existing customers.
              o   Produce sales results we can build upon.

     BUILDING SALES THROUGH MAJOR  CUSTOMERS.  To reach consumers with differing
needs and varying retail shopping habits, we distribute our products in the U.S.
through multiple channels, including:

              o   Office products superstores, wholesalers and dealers.
              o   Mass market retailers,  including discount  department stores,
                  wholesale clubs, drug chains and other mass market retailers.
              o   A  wide  variety  of  other  customers,   including  the  U.S.
                  Government and book,  department,  gift,  leather and luggage,
                  stationery and other specialty stores.

     Day Runner's products are carried by more than 20,000 retail outlets in the
U.S.,  including  leading  retailers in our key office  products and mass market
channels of  distribution.  Our strategy is to grow our sales  through our major
customers by increasing our everyday shelf space where  appropriate,  continuing
to expand our product selection,  serving the back-to-school market and creating
other seasonal, promotional and product opportunities.

     PURSUING  STRATEGIC  ACQUISITIONS  AND ALLIANCES.  Day Runner believes that
acquisitions and other strategic alliances are important to the future growth of
the  Company.   During  fiscal  1998,  we  acquired  three   companies:   Ultima
Distribution Inc., our Canadian distributor based in Toronto; Ram Manufacturing,
Inc., a developer,  manufacturer  and marketer of wall boards,  headquartered in
Little  Rock,  Arkansas;  and  Timeposters  Inc.,  a  Toronto-based   developer,
manufacturer  and  marketer of planning  and  presentation  products,  including
laminated flexible wall planners.

     On September 24, 1998, Day Runner  announced a cash offer for Filofax Group
plc  ("Filofax"),  a UK-based  company traded on the London Stock Exchange.  The
offer was for  (pound)2.00  (approximately  US $3.36)  per share  pursuant  to a
tender  offer for all of the  outstanding  ordinary  shares of stock of Filofax.
This offer was not recommended by Filofax's Board of Directors.

     On September 25, 1998, we announced that the Company had reached  agreement
with the Board of Directors of Filofax on the terms of a recommended cash tender
offer (the  "Recommended  Offer").  The  Recommended  Offer was for  (pound)2.10
(approximately US $3.53) per share for all of the outstanding ordinary shares of
stock of Filofax  for a total  purchase  price for such  shares of  appoximately
(pound)50,300,000  (approximately US $84,500,000).  The proposed  acquisition of
Filofax (the  "Proposed  Acquisition  of  Filofax")  will be funded by bank debt
pursuant to a credit facility Day Runner entered into on September 23, 1998 (see
Note  20 to  the  Consolidated  Financial  Statements).  The  Company  currently
estimates  that the aggregate  fees and expenses of the Proposed  Acquisition of
Filofax,  including  investment  banking,  legal,  accounting and other fees and
expenses,  will be in the  range  of $4 to 6  million.  Actual  total  fees  and
expenses may differ from this estimate and are subject to future contingencies.

     Filofax is a manufacturer  and supplier of stationery  products,  including
Filofax, Lefax and Microfile brand personal organizers.  In addition to its core
personal organizer  business,  Filofax markets business forms and high-end pens.
Filofax  has wholly  owned sales  subsidiaries  in France,  Germany,  Hong Kong,
Scandinavia, the UK and the U.S. and sells primarily through retail distribution
channels in each market.  Filofax's  sales from  continuing  operations  for its
fiscal  year  ended  March 31,  1998 were  (pound)37,700,000  (approximately  US
$63,300,000),  with 86%, or approximately US $54,600,000, to markets outside the
U.S.

     In this  discussion all exchange rate  conversions  between the U.S. dollar
and the UK pound sterling were based on an exchange rate of 1.68,  which was the
exchange  rate on September  23, 1998.  The exchange rate between the dollar and
the pound  sterling is likely to fluctuate,  up or down,  between such date and
the date of any payments to Filofax  stockholders.  The Company has  purchased a
call option to partially hedge our exposure to such currency fluctuations.

     Consummation of Day Runner's Proposed Acquisition of Filofax is subject to,
among  other  things,  the  acceptance  of  Filofax's  stockholders,  regulatory
approvals and the satisfaction or waiver of various other conditions.  There can
be no assurance at this time that the  Proposed  Acquisition  of Filofax will be
completed.

     MARKETING TO INCREASE  SALES. We market our products to customers to inform
them of the  benefits of selling  Day  Runner's  products  and to  consumers  to
further  build brand name  awareness  and to maximize  the  productivity  of the
retail shelf space our products occupy.

     EXPANDING  FOREIGN  SALES.  We are  working to build our sales  outside the
United States by focusing on key markets and offering  products  with  features,
aesthetics and price points appropriate for those markets.  We offer some of our
products in French, German and Spanish versions. During fiscal 1998, we launched
several product lines designed  especially for Europe and for Asia. We completed
two acquisitions in Canada in fiscal 1998,  purchasing Ultima Distribution Inc.,
our Canadian  distributor,  and Timeposters Inc., a manufacturer and marketer of
planning and presentation  products.  These acquisitions are intended to help us
further  expand our business in Canada.  We also  established a direct sales and
marketing subsidiary in Australia in fiscal 1998. We expect Day Runner's foreign
sales to  substantially  increase  if the  Proposed  Acquisition  of  Filofax is
consummated.  In  Filofax's  most  recent  fiscal  year,  86% of its sales  from
continuing operations were to markets outside the U.S. There can be no assurance
at this time that the Proposed Acquisition of Filofax will be completed.

     PROVIDING  EXCELLENT  CUSTOMER SERVICE.  Day Runner believes that excellent
customer service can provide us with additional competitive advantage.  We serve
customers from both our Fullerton, California and our Nashville,  Tennessee-area
distribution  centers and ship directly to the individual  retail locations of a
number of our large  customers.  We conduct  business via EDI  (Electronic  Data
Interchange)  with  virtually all our key customers and recognize the importance
of continuing to implement applicable customer service/distribution technology.
Industry Overview

     Day Runner's  roots are in  paper-based  organizers  and planners and their
refills,  and  approximately 80% of our fiscal 1998 sales were generated by this
core business. In recent years, we have moved beyond organizers and now market a
number of other  products that help people become better  organized in a variety
of ways.

     ORGANIZERS.   Day  Runner  was   instrumental   in  creating  and  defining
paper-based  "organizers" as a product  category in the United States.  Although
time management products that included some "organizer" features had been on the
market for some time,  the product  category,  as such, did not emerge until the
1980s. We believe that the  introduction of the Day Runner System in 1982 helped
define the product category and, ultimately,  led to the growth of the organizer
industry. By the late 1980s,  organizers had become accepted tools for improving
individual and group productivity.  (Because the distinctions between organizers
and planners have become blurred, except where otherwise specified, we are using
the terms "organizer" and "planner" interchangeably in this report.)

     Today,   awareness  of  the  organizer   product  category  is  widespread;
organizers are broadly accepted as substitutes for traditional  dated goods; and
the usefulness of time management techniques is well recognized.  Organizers are
sold through a wide variety of channels, including: office products superstores,
wholesalers and dealers; mass market retailers; book, department,  gift, leather
and  luggage,  stationery  and other  specialty  stores;  and are sold direct to
organizations, the U.S. Government and individuals.

     RELATED  ORGANIZING  PRODUCTS.  Product  categories  Day Runner has entered
include telephone/address books, diaries,  assignment books and similar products
for children,  appointment  books (also referred to as traditional  spiral dated
goods),  organizing  and other wall  boards,  such as Home  Manager(TM);  pocket
calendars, desk and desk pad calendars, and business accessories,  among others.
Day Runner sells these products through the same channels as its organizers.  In
fiscal 1998,  we acquired  companies  that  manufacture  and market cork boards,
white boards and combination boards,  laminated wall planners,  easels,  signage
boards and similar planning and presentation products.

     We group all these  products  under the umbrella term  "related  organizing
products,"  but this does not  constitute  an  industry  as such.  Some of these
products  are  office  supplies,  and some are  school  supplies.  Others  share
features and functions  with office and/or school  supplies but are intended for
use in the home. These products are generally marketed through the same channels
as organizers.

     There are many companies,  both domestic and foreign, that compete with us,
with competition  varying from product category to product category.  Day Runner
believes the current principal competitive factors in the industries in which it
participates  are  distribution   breadth,   depth  and  strength;   brand  name
recognition; product development capability; product function, design, perceived
quality and value;  marketing  capability;  breadth of product lines;  financial
resources; customer service; manufacturing/sourcing expertise; and price.

     MARKET  POTENTIAL.  Day Runner  believes that the appeal of organizers  and
other personal  organizing  products in the United States is  attributable  to a
number of economic and cultural trends,  including:  the increased percentage of
women in the work force and the resulting prevalence of two-income families; the
continuing trend toward corporate  downsizing;  the growth of the small business
sector; the rising percentage of business done away from the office; the greater
emphasis on productivity;  the ongoing shift to a service economy; and the trend
towards  global  competition.  Many of these  trends  contribute  to  widespread
concerns with saving and better using time and increasing personal productivity.

     Day Runner's  products  address these  concerns.  We target both  potential
first-time   organizer  users  and  existing  users  who  may  need  refills  or
replacements  for their  organizers.  In addition,  our expansion  into related,
non-organizer/planner  products  that  provide  other  ways for people to become
better  organized  offers us an opportunity to reach consumers who do not use an
organizer or planner and to market  additional  Day Runner  branded  products to
consumers  who already  use a Day Runner  organizer  or planner.  Our goal is to
offer  one or more  products  that  appeal to and meet the  organizing  needs of
virtually  every American  consumer,  no matter what that  individual's  income,
occupation or age.

     INDUSTRIES MARKETING SIMILAR OR SUBSTITUTE PRODUCTS.  Day Runner's products
have features,  functions or components in common with products in several other
industries.  Our market overlaps to a limited extent that of companies marketing
training  products  and  services  designed  to  improve  group  and  individual
productivity and to upgrade  management  skills. In addition,  both PIM software
and electronic  organizers are designed to fill many of the same needs addressed
by paper-based organizers,  although virtually all PIM software products provide
for  paper-based  output and a number of such products  allow users to print out
pages in sizes that fit Day Runner's organizers.

PRODUCTS

     Day Runner's  products are designed to help people become better organized.
We aim our products at various segments of a broad-based consumer audience.  Our
goal is to help consumers to be "organized for life(TM)" and to offer  consumers
in each target  segment the  perception of broad choice and good value for their
money. Our products include:

         o  Multiple lines of paper-based organizers and planners.
         o  Refills, which include calendars and accessories.
         o  Related organizing products.

     ORGANIZERS  AND  PLANNERS.  Our  organizers  and planners are  available in
varying systems,  sizes, styles, cover materials and colors and at a broad range
of price points.  These loose-leaf and spiral-bound  portable "books" help users
keep "Everything in One Place(TM)." For example,  in addition to the traditional
planner components of appointment calendar,  telephone/address  section and note
pad, Day Runner System  organizers  include,  among other  things,  interrelated
pages for managing time and information,  tracking expenses,  establishing goals
and planning projects.

     REFILLS.   The   great   majority   of   our   organizers,   planners   and
telephone/address  books are refillable.  Users may customize  their  loose-leaf
organizers  and  planners by  choosing  from a variety of  additional  pages and
accessories,  ranging  from Mileage  Record,  Strategy and Things To Do pages to
Currency/Checkbook    Insert,    Diskette    Holders   and   a   solar   powered
Calculator/Ruler.

     RELATED  ORGANIZING  PRODUCTS.  Our  related  organizing  products  include
telephone/address   books,   appointment  books,   products  for  students  from
elementary school through college,  business  accessories,  organizing and other
wall boards and PIM software designed to complement our paper-based  organizers,
among others. For a complete list, see the breakdown of current products below.

     The following table sets forth, for the periods indicated,  approximate Day
Runner sales by product category and as a percentage of total sales.




                                   Fiscal                 Fiscal                   Fiscal
          Products                  1998                   1997                     1996
          --------            -----------------     -------------------    -------------------
                                      (Unaudited; dollars in thousands)
                                                                      

Organizers and planners.     $ 83,069   49.5%      $ 73,858     58.0%       $ 77,293    61.8%
Refills.................       51,876   30.9         43,264     34.0          43,473    34.7
Related organizing products    32,896   19.6         10,254      8.0           4,360     3.5
                             --------   -----      --------    ------      ---------   ------
      Total.............     $167,841   100.0%     $127,376    100.0%       $125,126   100.0%
                             ========   =====      ========    ======      ==========  ======



     Covers  for Day  Runner's  organizers,  planners  and  paper-based  related
organizing products are made of leathers,  vinyls and a variety of other natural
and man-made materials. In addition to holding loose-leaf or spiral-bound pages,
the covers of most of our organizers  and loose-leaf  planners are also designed
to hold  note pads and many have  additional  features,  such as places to store
pens, business and credit cards, calculators, loose papers and spare keys.

     The following table sets forth basic price and other information concerning
the products we market in the United States.


          
                                                                                   Current
                                                                                 Suggested
        Current Products                                                          Retail Price(s)
                                                                              

        Organizers and planners:                                                   $4-150
            Day Runner
            DILBERT(TM)
            FactCentre(TM)
            THE FAR SIDE(R)
            4-1-1  Student  Planners(TM)
            Looney  Tunes(TM
            Mickey Unlimited(TM)
            Perennials(TM)
            PRO Business System(R)
            Refills (which include calendars, other pages and accessories)          $0.75-40


                                                                                  Current
                                                                                  Suggested
        Current Products                                                        Retail Price(s)
          Related organizing products:
             Assignment books:                                                     $3-9.50
               4-1-1
               Mickey Unlimited
               Mickey For Kids(TM)
             Business accessories                                                   $4-50
             Telephone/address books:                                               $6-24
               Day Runner
               DILBERT
               FactCentre
               Looney Tunes
               Perennials
               Mickey For Kids
               Mickey Unlimited
             Appointment books                                                    $4.30-35.75
             Software and electronics:
               Day Runner PC                                                         $17
               Day Runner Planner for Windows(R)95                                   $75
               Electronic Teleplanner                                              $30-40
             Pocket Calendars:                                                      $5-8
               DILBERT
               Looney Tunes
               Perennials
             Wall Boards                                                         $3.75-$650
               Core boards
                 Wipe-Out(R)
                 Timeposters(R)
               Planning boards
               Flexible planners
                 Timeposters
               Organizing boards
                 Home Manager(TM)
                 Business Manager(TM)
                 Cubicle Manager(TM)
                 Message Manager(TM)
                 org.board(TM)
               Looney Tunes
               DILBERT
             Other:
               Mickey For Kids Sticker Books                                     $6.50-10.50
               Mickey For Kids Diaries                                             $10-26

     Day Runner,  PRO Business  System,  Timeposters and Wipe-Out are registered
trademarks, and Business Manager, Cubicle Manager,  Entrepreneur,  Everything in
One Place,  FactCentre,  4-1-1,  Home Manager,  Message  Manager,  org.board and
Perennials  are  trademarks  of Day Runner,  Inc.  DILBERT(C)  is a trademark of
United  Feature  Syndicate,  Inc.  Mickey  For Kids  and  Mickey  Unlimited  are
trademarks of Disney. THE FAR SIDE is a registered  trademark of FarWorks,  Inc.
LOONEY TUNES characters,  names and all related indicia are trademarks of Warner
Bros.  Post-it(R)  is a  registered  trademark  of 3M.  Windows is a  registered
trademark of Microsoft Corporation. 







PRODUCT DEVELOPMENT

     Day Runner's product  development  programs emphasize (i) identifying unmet
consumer  needs and  developing  organizers,  planners  and  related  organizing
products to meet those needs;  (ii) extending our existing product lines through
additional  sizes,  styles and materials;  and (iii) augmenting the selection of
refills and accessories available for our product lines.

     In addition,  we monitor our existing  products  for  continued  viability,
needed  enhancements,  improvements in quality and potential reductions in cost.
With the  exception of our software  product and the  calculators  we include in
certain of our products  and sell as  accessories,  all of our current  products
have been developed  internally.  Internally  developed  products  accounted for
substantially  all of Day  Runner's  fiscal  1998  sales.  The  products  of Ram
Manufacturing  and Timeposters  Inc.,  companies we acquired during fiscal 1998,
were also developed by those companies.

     Since the introduction of the first Day Runner System organizer in 1982, we
have  transformed  this single  product  into a broad  line.  Our  products  are
available in a variety of sizes,  styles and materials,  designed to appeal to a
broad  spectrum  of  consumers  and at a wide  range of price  points.  We offer
organizers  that appeal to students  from  elementary  school  through  college,
business  professionals  and people working at home.  Our product  introductions
reflect our focus on market segmentation and consumer needs.

     In  1991,  as part of our  strategy  of  offering  products  aimed  at more
cost-conscious  consumers, we introduced the FactCentre line, which now includes
organizers, planners and telephone/address books.

     In 1993, we introduced the PRO Business System  organizer,  aimed at people
seeking a  sophisticated  but  easy-to-use  organizing  system  that is designed
specifically for business and professional use.

     In short fiscal 1994  (effective  January 1, 1994, the Company  changed its
fiscal year end from December 31 to June 30,  resulting in a short fiscal year),
we began shipping 4-1-1 Student  Planners,  a line aimed at middle school,  high
school  and  college  students  and  marketed  primarily  for  sale  during  the
back-to-school consumer buying season.

     In fiscal  1995,  we added  telephone/address  books to our Day  Runner and
FactCentre  lines and launched  Perennials,  a line of organizers,  planners and
telephone/address  books aimed  primarily at young women shopping in mass market
outlets.

     In fiscal 1996, we launched our first licensed products: a line of planners
and  telephone/address   books  featuring  Warner  Bros.  Looney  Tunes  cartoon
characters  and a line of "sticker  books" and "sticker  diaries"  developed and
marketed  under the Mickey  Unlimited  brand of Disney  Enterprises.  The Mickey
Unlimited  Sticker  Books and  Diaries  incorporate  colorful  stickers  to make
planning and  diary-keeping  fun. We also introduced a line of appointment books
designed for consumers who prefer traditional planning tools.

     In fiscal 1997, we introduced THE FAR SIDE organizers featuring the classic
cartoons  created by Gary  Larson,  a line of  business  accessories,  including
travel  document  holders,  business  card  cases,  business  card files and pad
holders,  and the Home Manager,  a unique  product that builds upon the American
family's habit of using the  refrigerator  door as a communication  center.  The
Home Manager combines a dry-erase board, bulletin board strip or storage pocket,
Post-it(R)  notes in a holder  and a dated  monthly  calendar  and  mounts  on a
refrigerator via heavy-duty magnetic backing or on a wall with hooks.

     In fiscal 1998, we began shipment of a line of DILBERT organizers, refills,
telephone/address  books and pocket  calendars.  Building on the success of Home
Manager,  we extended  our line of  organizing  wall boards to include  Business
Manager,   Cubicle   Manager  and  Message   Manager,   designed   for  business
professionals and office workers.  We expanded our selection of everyday student
products,  introducing  additional accessories like calculator/rulers and binder
accessories.

     Also in fiscal 1998,  we introduced  Day Runner PC Software,  consisting of
three  value-priced  software  modules  that  allow  users to create  and update
telephone/address directories, notes and calendars on the PC. We also introduced
Day Runner Planner for Windows 95 software,  a more complex software program for
updating  organizer  information  on-line,  for  Windows  users.  Both  software
offerings  were developed  under our direction.  Users of our software can print
out updated pages on paper compatible with Day Runner organizers.

SALES AND DISTRIBUTION

     We market our  products to customers  through our own sales force,  through
manufacturers' representatives and, in certain markets outside the U.S., through
independent  distributors.  Our primary  domestic  channels of distribution  are
office products and the mass market.

     Day Runner's  products are carried by more than 20,000 retail stores across
the U.S. Our sales  policies  encourage  smaller  customers to purchase  through
wholesalers.  In fiscal 1998, we shipped directly to approximately  9,500 retail
locations,  to distribution centers serving approximately 9,700 retail locations
and to approximately 200 wholesalers, each of which serves a number of dealers.

     During fiscal 1998 and 1997, Day Runner sold products to approximately  700
different  customers.  The  only  customers  accounting  for  10% or more of the
Company's  fiscal 1998 sales were  Wal-Mart  Stores,  Inc.  and its  affiliates,
including Sam's Clubs; Office Depot, Inc. and its affiliates;  Staples, Inc. and
its  affiliates;  and  OfficeMax,  Inc.  and  its  affiliates.  These  customers
accounted for approximately 28%, 16%, 15% and 14%, respectively,  of fiscal 1998
sales.  Including  their  affiliates,  the top  five  customers  of the  Company
accounted for an aggregate of approximately 80% of fiscal 1998 sales.

     The following table sets forth, for the periods indicated,  approximate Day
Runner sales by distribution channel and as a percentage of total sales.










                                   Fiscal                 Fiscal                 Fiscal
    Distribution Channel            1998                   1997                   1996
    --------------------     ------------------     -------------------   -----------------
                                        (Unaudited; dollars in thousands)
                                                                   

Office products channel.     $ 79,303    47.2%      $ 59,416   46.7%      $ 62,381    49.8%
Mass market.............       65,752    39.2         53,785   42.2         46,804    37.4
Foreign customers.......       12,182     7.3          5,583    4.4          6,346     5.1
Other channels..........       10,604     6.3          8,592    6.7          9,595     7.7
                             --------   -----       --------  ------      --------   ------
      Total.............     $167,841   100.0%      $127,376  100.0%      $125,126   100.0%
                             ========   =====       ========  ======      ========   ======


     OFFICE PRODUCTS CHANNEL.  Since 1987, Day Runner products have been broadly
distributed  through  the office  products  channel.  While  sales to the office
products superstores have become increasingly  significant,  we continue to sell
our products to office products wholesalers and dealers.

                OFFICE  PRODUCTS  SUPERSTORES.  Since their  emergence  in 1986,
                office  products  superstores  offering  discount  prices  in  a
                warehouse  atmosphere  have  become  a major  factor  in  office
                products  distribution.  Our  products  are  carried  by all the
                leading superstores, including Office Depot, Inc., Staples, Inc.
                and OfficeMax, Inc.

                OFFICE PRODUCTS  WHOLESALERS.  Day Runner products are currently
                distributed by local and regional  office  products  wholesalers
                and by both  national  wholesalers,  S.P.  Richards  Company and
                United  Stationers  Supply  Co.,  which  reach  office  products
                consumers through dealers nationwide.

                OFFICE  PRODUCTS  DEALERS.  Our  products  are also  distributed
                through traditional office products dealers,  which buy directly
                from  manufacturers and indirectly  through  wholesalers.  These
                customers   include   both   storefront   dealers  and  contract
                stationers (also known as commercial dealers) that specialize in
                selling to larger  businesses  through catalogs and their direct
                sales forces.

     MASS  MARKET.  Discount  chains  addressing  the mass market have become an
increasingly  important factor in the distribution of a wide variety of consumer
goods.  Day Runner  products  are  distributed  through a number of mass  market
retailers,  including:  Wal-mart,  Kmart, and Target; the major wholesale clubs,
Sam's  Clubs and Costco  Companies,  Inc.;  a number of  discount  drug  chains,
including  CVS Corp.,  Rite Aid Corp.,  and Eckerd Drug;  and a variety of other
mass market resellers.

     FOREIGN CUSTOMERS. Day Runner products are marketed internationally through
Day  Runner  Australia  Limited,  Day  Runner  Hong  Kong  Limited,  Day  Runner
International  Limited, and Ultima Distribution Inc. (the Company's wholly owned
Australian,  Hong Kong, United Kingdom and Canadian  subsidiaries),  independent
foreign distributors and our own sales force. The United Kingdom and key markets
on the  European  continent  are served by Day Runner  International;  Asian and
Pacific Rim  markets  are served by Day Runner Hong Kong  Limited and Day Runner
Australia;  Canada is served by  Ultima;  and  Mexico is served by Day  Runner's
U.S.-based sales force. If the Proposed Acquisition of Filofax is completed,  we
may market current Day Runner products through Filofax's  distribution system in
countries  in Europe and Asia.  There can be no  assurance at this time that the
Proposed Acquisition of Filofax will be completed.

     OTHER CHANNELS.  The Company also distributes its products through a number
of additional channels,  including book,  department,  gift, leather and luggage
and  stationery  stores and other  specialty  retailers.  Since March 1989,  Day
Runner  has held a  General  Services  Administration  ("GSA")  contract,  which
extends through  February 2002 and which allows the Company to market certain of
its products to the U.S. Government.

MARKETING

     We market our products to consumers to increase awareness of the Day Runner
brand name and of specific products, to communicate the benefits of our products
and to create and reinforce an image that our products enable the user to manage
time and personal resources more effectively.  Our packaging,  merchandising and
promotions  are  designed  to appeal to the  consumer  on the retail  floor.  We
position  Day Runner to our  distribution  channels  as the leader in the retail
organizer  market and the logical  source for  organizers,  planners and related
organizing  products at a wide range of price points and  appropriate for a wide
range of broad consumer markets.

     PROMOTIONAL  PROGRAMS.  Day Runner offers special promotional and incentive
programs  as part of our  introduction  of new  products  and to build  sales at
specific times of the year;  conducts  promotions  designed to build  awareness,
expand distribution and increase sales of specific products;  and conducts sales
incentive programs for wholesalers, dealers and manufacturers' representatives.

     ADVERTISING AND PUBLIC RELATIONS. Day Runner participates with customers in
co-op  advertising and advertises from time to time in certain  wholesale flyers
and in trade publications.  In addition,  from time to time, we conduct consumer
advertising  campaigns,  primarily in business and lifestyle  magazines.  Public
relations  campaigns,  focused on trade and  consumer  publications,  is another
important element in our marketing strategy.

     SALES  SUPPORT.  We support  our  retailers  with  point-of-sale  materials
developed  based upon  research and intended to build brand name  awareness  and
increase  sales.  Day Runner  displays are designed to be easy for  consumers to
shop and for store  personnel  to refill.  Our  packaging  is  designed  to help
consumers choose the right product and make the decision to buy.

     TRADE  SHOWS.  Day Runner  exhibits  or is  represented  by  manufacturers'
representatives in a number of national and regional trade shows aimed at office
products, mass market and other customers.

     MARKET  RESEARCH.  We regularly  conduct  market  research and test product
concepts  and  prototypes  through  the use of focus  groups and other  consumer
research.  In addition,  we maintain a database containing  information on users
who have mailed in the Welcome Cards included in many of our products.

     USER  SUPPORT.  We  estimate  that we have sold  approximately  38  million
organizers and planners  since our inception.  To encourage our current users to
continue to purchase and recommend our products and their refills,  we provide a
toll-free  consumer hotline that consumers may call for referral to conveniently
located  dealers or dealers  that carry  specific  refills or  accessories,  for
customer  service,  to contribute  suggestions and to purchase products directly
from Day  Runner.  We make such  sales  primarily  as a service to our users and
charge consumers full suggested retail price plus handling and shipping.

     Although Day Runner products require no special training, we provide a free
user's guide in each of our two most sophisticated  organizers.  Each Day Runner
System and PRO Business System organizer  includes an "Owner's  Manual." Each of
these booklets includes illustrations showing effective use of the system and of
specific  pages  as well as tips on  time  management,  project  management  and
organization.

MANUFACTURING

     Day Runner's  manufacturing  strategy combines internal  manufacturing with
the  domestic  and foreign  subcontracting  of product  components  and finished
goods.  Our policy is to develop  and  maintain at least two sources for key raw
materials, product components and the finished products we subcontract. Although
we rely on foreign  subcontractors for adequate capacity, we have the ability to
act as our own second or third  source  for the  manufacture  of our  loose-leaf
binders and for the final  assembly  of many of our  products.  This  provides a
degree of protection  against  vendor  problems and,  under certain  conditions,
allows us to respond to higher than anticipated  demand and improve  turn-around
time.

INTERNAL  MANUFACTURING.  We manufacture a portion of our binders and assemble a
portion of our finished  products in our Fullerton,  California  facility and at
Day Runner de Mexico,  S.A. de C.V., our wholly owned  manufacturing  subsidiary
located in Tijuana.  Wall boards are  manufactured  at our  facilities in Little
Rock, Arkansas and Toronto, Canada.

     PURCHASED  COMPONENTS.  In addition to vinyl and leather raw materials,  we
purchase from  suppliers  certain major product  components,  including  printed
pages,  loose-leaf  rings,  pens,  software  disks  containing our PIM software,
electronic components and certain accessories.  With few exceptions, these items
are  manufactured  by a variety of outside  contractors  and are available  both
domestically and overseas.

     SUBCONTRACTED  FINISHED  GOODS. We subcontract the manufacture and assembly
of a portion of our finished products, including the great majority of our lower
priced organizers,  planners and related products.  Day Runner Hong Kong Limited
acts as our liaison with our Asian suppliers.

COMPETITION

     The product categories in which Day Runner participates are competitive and
subject to rapid  change.  Day Runner  competes  directly  with other  companies
marketing  paper-based  organizers and planners,  appointment books,  calendars,
wall boards,  laminated  wall  planners and  business  accessories  to consumers
through retail  channels and indirectly  with companies  marketing such products
through mail order or via other means.  Our competitors  also include  companies
marketing  substitutes for paper-based  organizer and planner products,  such as
electronic  organizers  and PIM  software,  and we compete  for the same  target
market with companies  marketing  organizers and/or organizers coupled with time
management training via direct sales to individuals and to organizations.

     The companies with which Day Runner competes vary by product category. Each
product  category is  competitive  and subject to rapid change,  and none of the
lists  of  competitors  provided  here are  intended  to be all  inclusive.  Our
competitors   in   personal    organizers/planners    include    At-A-Glance(R),
Day-Timer(R),   Filofax(R),   FranklinCovey(TM),   Mead,   many  leather   goods
manufacturers and a number of companies manufacturing  inexpensive,  non-branded
organizers overseas for sale in the United States. (If the Proposed  Acquisition
of Filofax is  completed,  Filofax  will,  of course,  cease to be a competitor;
however, there can be no assurance at this time that the Proposed Acquisition of
Filofax will be  completed.)  Competitors  in  telephone/address  books  include
At-A-Glance,  E-Z Record,  Stuart  Hall(R) and a number of  companies  marketing
inexpensive  imported  products.   Companies  marketing  appointment  books  and
calendars include  At-A-Glance,  House of Doolittle(R),  Southworth(TM),  Visual
Organizer  and  many  printers  producing   inexpensive  calendars  for  use  in
advertising  promotion.  A number of calendar  companies also produce  laminated
wall planners.  Business  accessories are marketed by Day-Timer,  Hazel(R),  and
many leather goods  manufacturers.  Wall board  manufacturers  include Baker(R),
Boone(R) Boards, Quartet(R), Rose Art, Sanford(R) and Stempel.

     Day  Runner  believes  the  current  principal  competitive  factors in the
product categories in which we participate are distribution  breadth,  depth and
strength;  brand  name  recognition;  product  development  capability;  product
function, design, perceived quality and value; marketing capability;  breadth of
product lines;  financial  resources;  customer service;  manufacturing/sourcing
expertise; and price. In the organizer/planner category, the size and loyalty of
a company's user base is also a key factor. Although a number of our competitors
have greater  financial  resources  than Day Runner,  we believe that we compete
well against our direct  competition on each of the other principal  competitive
factors  and  against  certain of our  direct  competition  with  respect to our
financial strength.

     We  believe  that Day Runner has a number of  competitive  advantages.  Our
products occupy  significant  shelf space in the office products and mass market
channels. Our leadership position in the retail organizer/planner  market, brand
name  recognition,  ability  to  develop  new  products,  broad  product  lines,
marketing  expertise,  manufacturing/sourcing  skill,  large  user  base and the
appeal of our products to consumers have been  competitive  advantages for us in
these  channels  and in  certain  other  channels.  There  can be no  assurance,
however,  that we will be able to  maintain  or  continue  to  benefit  from our
competitive  advantages or that the competitive  environment  will not change to
our detriment.

EMPLOYEES

     At September 3, 1998, Day Runner had 1,298 full-time  employees,  including
71 in sales; 37 in marketing; 123 in executive,  finance and administration;  31
in product development;  and 1,036 in manufacturing operations and distribution.
None of our employees is represented by a labor union,  and we have  experienced
no labor-related work stoppages.

PATENTS, COPYRIGHTS AND TRADEMARKS

     Day Runner  relies upon,  among other things,  a combination  of copyright,
patent  and  trademark  laws to protect  our  rights to  certain  aspects of our
products. There can be no assurance, however, that the steps taken by Day Runner
to protect our proprietary  rights will be adequate to prevent  imitation of our
products or independent development by others of similar products.

     Day Runner  holds  fourteen  United  States  patents  and  sixteen  foreign
patents. The Company also has several United States and foreign patents pending.
The patents we hold are related to  improvements in the structure of and devices
associated with our loose-leaf binders and related organizing  products,  and we
do not believe that any of these  patents is material to our  business.  We have
also been issued United States copyright registrations covering the text and the
compilation and editing of data in certain of our material products.  Day Runner
holds United States trademark  registrations  for "Day Runner,"  "MEMO-RY," "PRO
Business System," "Running Mate," "Timeposters,"  "Wipe-Out," and the Day Runner
logo and we have obtained certain state and foreign registrations for certain of
our trademarks.

Item 2.      PROPERTIES.

     Day Runner's  principal  operating  facility is located in an approximately
221,000-square foot building in Fullerton,  California, under leases expiring in
2001. The leases include multiple, successive renewal options that, if exercised
in full, would extend the lease terms to expire in 2011. The Company's corporate
headquarters occupy approximately 21,300-square feet in Irvine, California under
a  lease  that  expires  in  August  2001.  The  Company's  LaVergne,  Tennessee
distribution  facility  occupies an approximately  101,200-square  foot facility
under a lease expiring in 2005. The lease includes multiple,  successive renewal
options  that,  if exercised in full,  would extend the lease terms to expire in
2011. The Company's Little Rock,  Arkansas  manufacturing  facility  occupies an
approximately  114,000-square  foot facility under a lease expiring in 2002. The
Company  Canadian  subsidiary  occupies  an  approximately   40,200-square  foot
facility  under a lease  expiring  in 2008.  The  Company's  Mexican  subsidiary
operates in  approximately  54,860 square feet in four buildings  under separate
leases expiring in 1999. The Company  currently has under  construction a 70,000
square foot building to replace the currently leased buildings. The new building
lease  will  expire in 2006 and  includes  options  to  extend  the  terms.  The
Company's  Hong Kong  subsidiary  occupies an  approximately  1,200-square  foot
facility  under a  lease  expiring  in June  2000  and  the  Company's  Canadian
subsidiary  occupies an approximately  40,000-square foot facility under a lease
expiring in 2008. The Company believes it has sufficient space in its facilities
or will be able to lease  additional space on acceptable terms to meet its needs
for the foreseeable future.

Item 3.      LEGAL PROCEEDINGS.

             Inapplicable.

Item 4.      SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.

             Inapplicable.

                                                       PART II

Item 5.      MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER
             MATTERS.

     Day Runner's  Common Stock is traded  over-the-counter  on The Nasdaq Stock
Market  under the symbol  "DAYR." The table below shows the high and low closing
sales prices for the Common Stock as reported on The Nasdaq Stock Market for the
fiscal years ended June 30, 1998 and 1997. As of September 16, 1998,  there were
189 recordholders of the Company's Common Stock based on information provided by
the Company's transfer agent.







                                    Fiscal Year              Fiscal Year
                                      1998                     1997
                                ----------------        ------------------
             Quarter            High       Low          High         Low
             --------           ----------------        ------------------

             First               $19-1/2   $16-1/4       $15        $12-3/4
             Second               21-1/16   18            15-1/2      9-3/8
             Third                23-1/16   18-7/16       13          8-15/16
             Fourth               25-1/4    18-1/8        16-3/4      12-9/16

     The Company has never paid cash dividends.  It is the present policy of the
Company  to retain  earnings  to  finance  the  growth  and  development  of its
business, and therefore the Company does not anticipate paying cash dividends on
its Common Stock in the foreseeable  future.  Certain financial covenants in the
Company's bank line of credit  agreement  restrict the Company's  ability to pay
cash dividends in excess of $200,000.







Item 6.      SELECTED FINANCIAL DATA.

     The selected  consolidated income statement data for the fiscal years ended
June 30, 1998, 1997 and 1996 and the consolidated balance sheet data at June 30,
1998 and 1997 are derived from, and are qualified in their entirety by reference
to, the Company's audited  consolidated  financial  statements and notes thereto
included  elsewhere  in this Annual  Report that have been audited by Deloitte &
Touche LLP,  independent  auditors,  as indicated in their report, which is also
included  elsewhere in this Annual  Report.  Information  for the twelve  months
ended  June  30,  1994  is  unaudited,  and in  the  opinion  of  the  Company's
management,  the accounting  principles used to prepare the unaudited  financial
information  are  consistent  with those used to prepare the  audited  financial
statements.  The selected consolidated income statement data for the fiscal year
ended June 30,  1995,  short  fiscal year ended June 30, 1994 and the year ended
December 31, 1993 and the consolidated balance sheet data at June 30, 1996, 1995
and 1994 are derived  from  audited  consolidated  financial  statements  of the
Company that are not included  herein.  Effective  January 1, 1994,  the Company
changed its fiscal year end from  December 31 to June 30. The  six-month  period
ended June 30,  1994 is  therefore  referred  to as "short  fiscal  year  1994."
 

Consolidated Income Statement Data:

     (In thousands, except per share data)
                                                                                    Twelve Months       Short     Year Ended
                                                       Fiscal                           Ended        Fiscal Year December 31,
                                    ----------------------------------------------------------------------------------------
                                      1998        1997        1996        1995      June 30, 1994       1994         1993
                                    -------     -------     -------      --------   -------------   ----------    ----------
                                                                                             

Net sales.......................    $167,841    $127,376    $125,126     $121,801      $ 97,027      $ 43,160      $81,892
Cost of goods sold..............     80,663      60,452      59,920        62,175        50,405        22,981       41,699
                                    -------     -------     -------      --------      --------      --------      -------
Gross profit....................     87,178      66,924      65,206        59,626        46,622        20,179       40,193
                                    -------     -------     -------      --------      --------      --------      -------
Operating expenses:
   Selling, marketing and
    distribution................     43,193      31,673      29,878        32,154        25,180        12,156       21,786
   General and administrative...     18,416      14,451      16,376        13,792        11,400         5,686        9,479
   Costs incurred in pursuing
    acquisitions................                  1,451
                                    -------     -------     -------      --------      --------      --------      -------
   Total operating expenses.....     61,609      47,575      46,254        45,946        36,580        17,842       31,265
                                    -------     -------     -------      --------      --------      --------      -------
Income from operations..........     25,569      19,349      18,952        13,680        10,042         2,337        8,928
Net interest (income)...........       (172)     (1,301)       (706)         (161)          (88)          (91)
                                    -------     -------     -------      --------      --------      --------      -------
Income before provision for
   income taxes, extraordinary
   item and cumulative effect of
   accounting change............     25,741      20,650      19,658        13,841        10,130         2,428        8,928
Provision for income taxes......      9,833       8,102       7,840         5,863         4,196         1,061        3,638
                                    -------     -------     -------      --------      --------      --------      -------
Income before extraordinary item
   and cumulative effect of
   accounting change............     15,908      12,548      11,818         7,978         5,934         1,367        5,290
Extraordinary item litigation
    settlement - net............                                                            718           718
Cumulative effect of change in
   accounting for income taxes..                                                                                       350
                                    -------     -------     -------      --------      --------      --------      -------
Net income......................    $15,908     $12,548     $11,818      $  7,978      $  6,652      $  2,085      $ 5,640
                                    =======     =======     =======      ========      ========      ========      =======
Earnings per common share:
   Basic.........................   $   1.38    $   1.01    $   0.95     $   0.66      $  0.57       $    0.17     $  0.50
                                    ========    ========    ========     ========      =======       =========     =======
   Diluted.......................   $   1.27    $   0.95    $   0.89     $   0.63      $  0.54       $    0.17     $  0.47
                                    ========    ========    ========     ========      =======       =========     =======
Weighted average number of common shares outstanding:
   Basic.........................     11,533      12,432       12,468       12,176       11,731        11,956       11,276
                                    ========    ========    =========    =========     ========      ========      =======
   Diluted.......................     12,523      13,182       13,252       12,748       12,370        12,616       12,130
                                    ========    ========    =========    =========     ========      ========      =======

(1) Information  for the twelve months ended June 30, 1994 is provided on an unaudited  basis for comparison  purposes
only.











Consolidated Balance Sheet Data:
   (In thousands)

                                                                     June 30,
                                  1998               1997             1996              1995               1994
                              ------------       ------------     ------------      -------------      ----------
                                                                                       
Working capital.............  $   57,975          $  50,710        $  51,653         $   38,260       $  30,581
Total assets................     101,179             78,880           77,931             63,650          50,769
Short-term debt.............       2,749                475                                 152             200
Long-term liabilities.......          53                 52                                  12             141
Stockholders' equity........      74,532             59,484           59,498             44,787          35,786


Item 7.      MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
             RESULTS OF OPERATIONS.

     The  following  discussion  should  be read  in  conjunction  with,  and is
qualified in its entirety by, the  Consolidated  Financial  Statements and Notes
thereto  included  elsewhere  in this  Annual  Report.  Historical  results  and
percentage   relationships  among  any  amounts  included  in  the  Consolidated
Financial  Statements  are not  necessarily  indicative  of trends in  operating
results for any future period.

OVERVIEW

     Since the Company's  introduction of the first Day Runner System  organizer
in 1982,  the  Company's  revenues  have been  generated  by sales  primarily of
organizers  and  planners  and  secondarily  of refills.  Since  fiscal  1995, a
majority of the Company's  growth has resulted from sales of related  organizing
products, virtually all of which have been introduced since January 1, 1995. The
Company  focuses  the  great  majority  of its  product  development,  sales and
marketing  efforts on the office  products  and the mass  market  channels.  The
office  products  channel and the mass market  channel  accounted  for 47.2% and
39.2%, respectively, of fiscal 1998 sales.

RESULTS OF OPERATIONS

     The following tables set forth, for the periods indicated,  the percentages
that selected income statement items bear to sales and the percentage  change in
the dollar amounts of such items.  

                                                                Percentage of Sales

                                                               Years Ended June 30,
                                                       1998             1997           1996
                                                     ---------       --------       -------

                                                                             
Net sales....................................          100.0%         100.0%          100.0%
Cost of goods sold...........................           48.1           47.5            47.9
                                                      ------          -----           -----
Gross profit.................................           51.9           52.5            52.1
                                                      ------          -----           -----
Operating expenses:
   Selling, marketing and distribution.......           25.7           24.9            23.9
   General and administrative................           11.0           11.3            13.1
   Costs incurred in pursuing acquisitions...                           1.1
                                                      -----           -----
    Total operating expenses.................           36.7           37.3            37.0
                                                      ------          -----           -----
Income from operations.......................           15.2           15.2            15.1
Net interest income..........................            0.1            1.0             0.6
                                                      ------          -----           -----
Income before provision for income taxes.....           15.3           16.2            15.7
Provision for income taxes...................            5.8            6.3             6.3
                                                      ------          -----           -----
Net income...................................            9.5%           9.9 %           9.4%
                                                      ======          =====           =====









                                                                 Percentage Change
                                                        Fiscal 1997                Fiscal 1996
                                                            to                         to
                                                        Fiscal 1998                Fiscal 1997
                                                   --------------------      -----------------
                                                                                  
Net sales.........................................        31.8%                         1.8%
Cost of goods sold................................        33.4                          0.9
Gross profit......................................        30.3                          2.6
Operating expenses:
   Selling, marketing and distribution............        36.4                          6.0
   General and administrative.....................        27.4                        (11.8)
   Costs incurred in pursuing acquisitions........      (100.0)                         NM
    Total operating expenses......................        29.5                          2.9
Income from operations............................        32.1                          2.1
Net interest income...............................       (86.8)                        84.3
Income before provision for income taxes..........        24.7                          5.0
Provision for income taxes........................        21.4                          3.3
Net income........................................        26.8                          6.2



FISCAL YEAR ENDED JUNE 30, 1998 COMPARED WITH  FISCAL YEAR ENDED JUNE 30, 1997

     NET SALES.  Net sales consist of revenues from gross product  shipments net
of allowances for returns,  rebates and credits. In fiscal 1998, sales increased
by $40,465,000,  or 31.8%, compared with fiscal 1997 primarily because of higher
unit sales of related organizing  products.  Product sales were primarily to the
office products channel and secondarily to mass market  customers.  Sales to the
office products channel increased by $19,887,000, or 33.5%; sales to mass market
customers  grew by  $11,967,000,  or 22.2%;  sales to foreign  customers grew by
$6,599,000,  or 118.2%; and sales to miscellaneous customers grouped together as
"other," grew by  $2,012,000,  or 23.4%.  Sales of related  organizing  products
increased by $22,642,000,  or 220.8%; sales of organizers and planners increased
during  the year by  $9,211,000,  or 12.5%;  and sales of refills  increased  by
$8,612,000, or 19.9%.

     GROSS PROFIT.  Gross profit is net sales less cost of goods sold,  which is
comprised of materials,  labor and manufacturing  overhead.  Gross profit may be
affected by, among other  things,  product mix,  production  levels,  changes in
vendor and customer  prices and discounts,  sales volume and growth rate,  sales
returns,  purchasing  and  manufacturing   efficiencies,   tariffs,  duties  and
inventory  carrying costs.  Gross profit as a percentage of sales decreased from
52.5% in fiscal 1997 to 51.9% in fiscal 1998 primarily  because the gross profit
levels of certain of the Company's smaller  operations are lower as a percentage
of sales than those of the parent company.

     OPERATING EXPENSES.  Total operating expenses increased by $14,034,000,  or
29.5%,  for fiscal 1998  compared with fiscal 1997 but decreased as a percentage
of net sales from 37.3% to 36.7% primarily because operating expenses for fiscal
1997 included $1,451,000 of costs incurred in pursuing acquisitions that did not
come to fruition. No such costs were incurred in fiscal 1998.

     Excluding the fiscal 1997 costs of pursuing  acquisitions,  total operating
expenses  would  have  grown  by  $15,485,000,  or  33.6%,  and  increased  as a
percentage of net sales from 36.2% to 36.7%.

     Primarily because of expenses  associated with new and recently  introduced
products,  selling, marketing and distribution expenses increased by $11,520,000
and from 24.9% to 25.7% as a percentage of net sales. General and administrative
expenses  increased  by  $3,965,000,  but  declined  from  11.3%  to  11.0% as a
percentage of net sales primarily because of the Company's  increased ability to
absorb fixed costs as a result of higher sales.

     NET INTEREST INCOME.  Primarily because of a decrease in the Company's cash
available for short-term  investment  resulting from the Company's repurchase of
common  stock,  net  interest  income in fiscal 1998  compared  with fiscal 1997
decreased by $1,129,000 and by 0.9% as a percentage of net sales.

     INCOME TAXES.  Primarily as a result of state tax planning and  secondarily
the continued growth of the Company's Hong Kong subsidiary, the Company's fiscal
1998 effective tax rate was 38.2%, compared with 39.2% for fiscal 1997.

     NET INCOME. Compared with fiscal 1997, net income for fiscal 1998 increased
by  $3,360,000,  or 26.8%.  Excluding the fiscal 1997 costs incurred in pursuing
acquisitions,  fiscal  1998 net income  would have  grown  $2,471,000  or 18.4%,
compared with fiscal 1997.

     EARNINGS PER SHARE. In fiscal 1998, the Company repurchased an aggregate of
695,588 shares from certain  officers and directors of the Company.  Separately,
during fiscal 1997,  the Company  repurchased  1,026,200  shares of Common Stock
under the Company's stock  repurchase  program.  These  repurchases  reduced the
number of shares that would  otherwise have been used to calculate  earnings per
share.

     Subsequent to fiscal year end 1998,  the Company  repurchased an additional
76,000 shares of Common Stock under its stock repurchase program (see Note 13 to
Consolidated Financial Statements).

FISCAL YEAR ENDED JUNE 30, 1997 COMPARED WITH  FISCAL YEAR ENDED JUNE 30, 1996

     NET SALES.  In fiscal 1997,  net sales  increased by  $2,250,000,  or 1.8%,
compared  with  fiscal  1996  primarily  because of higher unit sales of related
organizing products. Product sales were primarily to the office products channel
and secondarily to mass market customers. Sales to mass market customers grew by
$6,981,000,  or 14.9%,  primarily due to higher sales to Wal-Mart.  Sales to the
office  products  channel  decreased by  $2,965,000,  or 4.8%.  Sales to foreign
customers declined by $763,000,  or 12.0%, and sales to miscellaneous  customers
grouped together as "other," decreased by $1,003,000, or 10.5%. Sales of related
organizing products increased by $5,894,000,  or 135.2%. Sales of organizers and
planners decreased during the year by $3,435,000,  or 4.4%, and sales of refills
decreased by $209,000, or 0.5%.

     GROSS PROFIT. Primarily because of improved purchasing efficiencies,  gross
profit as a  percentage  of sales  increased to 52.5% for fiscal 1997 from 52.1%
for fiscal 1996.

     OPERATING  EXPENSES.  Total operating expenses increased by $1,321,000,  or
2.9%, for fiscal 1997 compared with fiscal 1996 and increased as a percentage of
net sales from 37.0% to 37.3% primarily  because of $1,451,000 of costs incurred
in pursuing two significant  acquisitions  that did not come to fruition.  These
costs included legal and accounting  fees and  miscellaneous  expenses.  Without
such costs,  operating  expenses for fiscal 1997 compared with fiscal 1996 would
have declined by $130,000 and would have  decreased as a percentage of net sales
from  37.0%  to  36.2%.  Selling,  marketing  and  distribution  expenses  as  a
percentage  of net sales  increased  from  23.9% to 24.9%  primarily  because of
increased display costs. General and administrative  expenses as a percentage of
net sales  decreased from 13.1% to 11.3%  primarily  because of lower  personnel
costs.

     NET INTEREST  INCOME.  Primarily  because of the Company's higher levels of
cash available for short-term investment during the year, net interest income in
fiscal 1997  compared  with fiscal 1996  increased  by $595,000 and by 0.4% as a
percentage of net sales.

     INCOME TAXES.  Primarily as a result of the improved  financial  results of
the Company's Hong Kong subsidiary, the Company's fiscal 1997 effective tax rate
was 39.2%,  compared  with  39.9% for fiscal  1996.  Prior to fiscal  1996,  the
operating  losses  incurred  by the  Company's  United  Kingdom  and  Hong  Kong
subsidiaries,  which  were  formed in 1993 and 1994,  respectively,  and the tax
treatment  required for these losses had increased  the Company's  effective tax
rate above what it otherwise would have been.

     NET INCOME. Compared with fiscal 1996, net income for fiscal 1997 increased
by $730,000,  or 6.2%. Without the costs of pursuing  acquisitions,  fiscal 1997
net income would have grown $1,619,000 or 13.7%, compared with fiscal 1996.

QUARTERLY RESULTS

     The following tables set forth selected  unaudited  quarterly  consolidated
financial data and the percentages  such items represent of sales. The quarterly
consolidated  financial  data  reflect,  in the  opinion  of  Management  of the
Company,  all  adjustments  (which  include only normal  recurring  adjustments)
necessary to present fairly the results of operations for such periods.  Results
of any one or more quarters are not necessarily  indicative of annual results or
continuing trends.  


                                                                              Quarters Ended
                                                                              --------------

                                             June 30,                March 31,           December 31,         September 30,
                                               1998                    1998                  1997                  1997
                                           ---------------     ------------------     ----------------        ----------------
                                                               (In thousands, except per share amounts)
                                                                                                
Net sales...........................    $  50,927   100.0%     $  29,388   100.0%     $  49,388   100.0%    $  38,138   100.0%
Gross profit........................       26,057    51.2         15,253    51.9         25,762    52.2        20,106    52.7
Total operating expenses............       18,392    36.1         13,474    45.8         16,677    33.8        13,066    34.3
Income from operations..............        7,665    15.1          1,779     6.1          9,085    18.4         7,040    18.4
Net interest (income) expense.......         (123)   (0.2)            16     0.1             30     0.1           (95)   (0.3)
Income before provision for
   income taxes.....................        7,788    15.3          1,763     6.0          9,055    18.3         7,135    18.7
Net income..........................    $   4,957     9.7      $   1,075     3.7      $   5,524    11.2     $   4,352    11.4
Earnings per common share:
     Basic..........................    $    0.42              $    0.09              $    0.49             $    0.38
     Diluted........................    $    0.39              $    0.09              $    0.45             $    0.35
Weighted average number of common shares outstanding:
     Basic..........................       11,776                 11,571                 11,273                11,513
     Diluted........................       12,695                 12,520                 12,323                12,511











                                                                              Quarters Ended
                                                                              --------------

                                             June 30,                March 31,           December 31,         September 30,
                                              1997                    1997                  1996                  1996
                                        -------------------    -----------------      -----------------     -----------------
                                                               (In thousands, except per share amounts)
                                                                                                
Net sales...........................    $  37,793   100.0%     $  21,020   100.0%     $  35,014   100.0%    $  33,549   100.0%
Gross profit........................       19,803    52.4         11,024    52.4         18,512    52.9        17,585    52.4
Total operating expenses............       13,613    36.0         11,272    53.6         11,308    32.3        11,382    33.9
Income (loss) from operations.......        6,190    16.4           (248)   (1.2)         7,204    20.6         6,203    18.5
Net interest (income)...............         (443)   (1.1)          (345)   (1.7)          (303)   (0.9)         (210)   (0.6)
Income before provision for
   income taxes.....................        6,633    17.5             97     0.5          7,507    21.5         6,413    19.1
Net income..........................    $   4,138    10.9      $      58     0.3      $   4,504    12.9     $   3,848    11.5
Earnings per common share:
     Basic..........................    $    0.35              $    0.00              $    0.36              $   0.30
     Diluted........................    $    0.33              $    0.00              $    0.34              $   0.29
Weighted average number of common shares outstanding:
     Basic..........................      11,831                  12,603                 12,663                12,635
     Diluted........................      12,666                  13,229                 13,398                13,448



SEASONAL FLUCTUATIONS

     The  Company  has  historically  experienced  and  expects to  continue  to
experience  significant  seasonal  fluctuations in its sales and other financial
results that it believes  have  resulted and will  continue to result  primarily
from its  customers'  and users'  buying  patterns.  These buying  patterns have
typically  adversely  affected  orders for the  Company's  products in the third
quarter of each fiscal year.

     Although it is difficult to predict the future  seasonality  of sales,  the
Company believes that future  seasonality  should be influenced at least in part
by customer  and user buying  patterns  similar to those that have  historically
affected  the  Company.  Quarterly  financial  results are also  affected by new
product introductions and line extensions,  the timing of large orders,  changes
in product  sales or  customer  mix,  vendor and  customer  pricing,  production
levels,  supply and manufacturing  delays, large customers' inventory management
and general industry and economic  conditions.  The seasonality of the Company's
financial  results  and  the  unpredictability  of the  factors  affecting  such
seasonality make the Company's  quarterly and yearly financial results difficult
to predict and subject to significant fluctuation.

LIQUIDITY AND CAPITAL RESOURCES

     During fiscal 1998, the Company financed its operating cash needs primarily
from internally generated funds. The Company's cash and cash equivalents at June
30, 1998  decreased to $2,923,000  from  $15,550,000 at June 30, 1997. In fiscal
1998, net cash of $7,035,000 provided by operating activities, was offset by net
cash of $11,911,000  and $7,697,000  used in investing  activities and financing
activities, respectively.

     Of  the  $7,035,000  net  amount   provided  by  the  Company's   operating
activities,  $15,908,000 was provided by net income,  $5,517,000 was provided by
depreciation  and  amortization  and  $3,755,000  was provided by an increase in
accrued  expenses.  These  amounts  were  partially  offset  by an  increase  of
$11,050,000 in inventories and an increase of $8,100,000 in accounts receivable.

     Of the $11,911,000 net amount used in the Company's  investing  activities,
$7,175,000 was used to acquire primarily machinery and equipment and secondarily
computer   equipment  and  software,   and  $4,626,000  was  used  for  business
acquisitions.

     Of the  $7,697,000 net amount used in the Company's  financing  activities,
$11,564,000  was used to repurchase  695,588 shares of Common Stock from certain
officers and  directors.  This amount was  partially  offset by  $4,580,000  and
$673,000  that were  provided by the issuance of Common  Stock upon  exercise of
then-outstanding stock options and warrants, respectively.

     Accounts  receivable  (net) at June 30, 1998 increased by  $10,239,000,  or
45.9%,  from the amount at June 30, 1997  primarily  due to the growth in sales.
The average collection period of accounts  receivable at June 30, 1998 decreased
to 45 days from 47 days at June 30, 1997.

     Inventories  increased  by  $14,204,000,  or 60.7%,  from the June 30, 1997
amount  primarily  because of the  inventories of the three  companies  acquired
during  fiscal  1998 and  secondarily  because  of new and  recently  introduced
products.

     Effective  February 1, 1998, the Company entered into a $15,000,000 line of
credit.  Borrowings  under this line of credit bear  interest  at the  Company's
election at either the bank's prime rate less certain margins,  or at LIBOR plus
certain margins,  with the margins  dependent upon the Company's meeting certain
funded  debt-to-EBITDA  ratios. Prior to February 1, 1998,  borrowings under the
line bore  interest  either at the bank's prime rate or at LIBOR plus 1.75%.  At
June 30, 1998,  the Company had  $1,253,000  outstanding  under its primary bank
line and had outstanding  letters of credit totaling  approximately  $1,050,000,
which reduced the availability under the line to approximately $12,697,000. (See
Note 5 to Consolidated Financial Statements.)

     The  Canadian  lines  of  credit  allow  for  aggregate  borrowings  by the
Company's two Canadian subsidiaries of up to Canadian $3,000,000  (approximately
US  $2,039,000).  Borrowings bear interest at the Canadian bank's prime rate and
are due  and  payable  on  demand.  At June  30,  1998,  approximately  Canadian
$2,155,000  (approximately  US $1,463,000) was outstanding  under these lines of
credit. (See Note 5 to Consolidated Financial Statements.)

     On September 23, 1998, the Company  entered into a Revolving Loan Agreement
(the "Loan  Agreement")  with Wells Fargo  Bank,  National  Association  ("Wells
Fargo").  The Loan Agreement  provides for borrowings through September 30, 2005
(the "Maturity Date"). Borrowings will bear interest either at fixed rates based
on the higher of the bank's prime rate and the Federal  Funds Rate  published by
the  Federal  Reserve  Bank  of New  York or at  floating  rates  calculated  by
reference  to the  interest  rates at which  the bank  offers  deposits  in U.S.
dollars in amounts  approximately  equal to the amount of the relevant  Loan and
for a period of time  comparable  to the number of days the  relevant  Loan will
remain  outstanding,  together  with a margin.  The  maximum  amount that may be
outstanding under the Loan Agreement is $160,000,000  through December 31, 2000.
Thereafter,  the maximum amount of borrowings that may be outstanding  under the
Loan  Agreement is reduced by $20,000,000 in calendar 2001 and by $10,000,000 in
each  of the  following  calendar  years  up to the  Maturity  Date.  This  Loan
Agreement replaces the Company's domestic and Canadian lines of credit discussed
above. (see Note 20 to the Consolidated Financial Statements).

     In  connection  with the  Proposed  Acquisition  of  Filofax,  the  Company
currently  estimates  that the aggregate  fees and expenses of the  transaction,
including  investment  banking,  legal,  accounting and other fees and expenses,
will be in the range of $4 to 6  million.  Actual  total fees and  expenses  may
differ from this estimate and are subject to future contingencies.  The fees and
expenses,  as well as any  payments  for the Filofax  shares,  will be paid with
available cash and with borrowings under the Loan Agreement.

     The  Company  has not  incurred  significant  losses or gains from  foreign
currency exchange rate fluctuations.  The continuing  expansion of the Company's
international  operations could, however,  result in larger gains or losses as a
result of fluctuations in foreign currency exchange rates as those  subsidiaries
conduct  business  in  whole or in part in  foreign  currencies.  The  Company's
exposure to the impact of interest changes and foreign currency  fluctuations is
expected to increase if the Proposed Acquisition of Filofax is completed and the
Company incurs  substantial  debt under its new Loan Agreement.  The Company has
entered into a call option with respect to the Proposed  Acquisition  of Filofax
and may in the future enter into  additional  call  options or foreign  currency
exchange contracts,  swap agreements or other financial instruments as hedges to
moderate the impact of foreign currency fluctuations.  There can be no assurance
that the Proposed Acquisition of Filofax will be completed.

     A single currency  called the euro will be introduced in certain  countries
in Europe on January 1, 1999, but will not be introduced in England.  The use of
a single  currency  may affect the ability of Day Runner and other  companies to
price their products  differently in various European  markets.  The Company has
not yet evaluated the impact of the single currency.

     The Company  believes that cash flow from  operations,  vendor credit,  its
existing  working  capital  and its bank line of credit  will be  sufficient  to
satisfy the Company's  anticipated  cash  requirements  at least through  fiscal
1999.  Nonetheless,  the  Company  may seek  additional  sources  of  capital as
necessary or appropriate  to finance  acquisitions  or to otherwise  finance the
Company's  growth or  operations;  however,  there can be no assurance that such
funds if needed will be available on favorable terms, if at all.

     The "Year 2000" issue refers to the inability of certain computer  systems,
as well as certain  hardware and equipment  containing  date sensitive  data, to
recognize  accurate dates  commencing on or after January 1, 2000.  This has the
potential to affect the operation of these systems adversely and materially. Day
Runner  has  identified  four  phases  in  its  Year  2000  compliance  efforts:
discovery, assessment,  remediation and applicable testing and verification. The
Company has substantially  completed the discovery and assessment phases for its
own systems and  applications and believes that by modifying  existing  software
and  converting  to new software for certain  tasks it can prevent the Year 2000
transition from posing significant internal operational problems.

     The Company plans to complete the  remediation  phase by the second quarter
of fiscal year 1999 and complete the applicable  testing and verification  phase
by the end of the third  quarter  of fiscal  year  1999.  Day  Runner  currently
estimates  that total  incremental  cash  requirements  related to the Year 2000
issue will be  approximately  $750,000  to  $1,200,000,  of which  approximately
$650,000 was incurred as of June 30, 1998. The Company does not anticipate  that
the  costs  of these  modifications  and  conversions  will be  material  to its
financial position or results of operations in any given year. Expenditures will
be expensed or capitalized as appropriate. The cash requirements described above
do not include any  estimates for costs of Year 2000  remediation  or compliance
that may be incurred if the Proposed  Acquisition  of Filofax is completed.  The
Company  is  unable  to  estimate  these  costs at this  time.  There  can be no
assurance that the Proposed Acquisition of Filofax will be completed.

     Day Runner is surveying its vendors, customers and others on whom it relies
to assure that their  systems will be Year 2000  compliant and that they will be
able to continue their business with the Company without interruption.  However,
there  can be no  assurance  that the  systems  of other  parties  on which  the
Company's  systems  rely  will  also be  compliant  or that  any  failure  to be
compliant in this area by another party would not have an adverse  effect on the
Company's systems. Furthermore, no assurance can be given that any or all of the
Company's  systems are or will be Year 2000  compliant,  that the ultimate costs
required to address  the Year 2000 issue will not exceed the  amounts  indicated
above,  or that the  impact of any  failure  to  achieve  substantial  Year 2000
compliance  will not have a material  adverse effect on the Company's  financial
condition.

FORWARD LOOKING STATEMENTS

     With the  exception  of the actual  reported  financial  results  and other
historical  information,  the statements made in the Management's Discussion and
Analysis of Financial  Condition and Results of Operations and elsewhere in this
annual   report  are  forward   looking   statements   that  involve  risks  and
uncertainties   that  could  affect  actual  future  results.   Such  risks  and
uncertainties  include,  but are not limited to:  timing and size of orders from
large customers, timing and size of orders for new products,  competition, large
customers' inventory management,  general economic conditions, the health of the
retail  environment,  supply constraints,  supplier  performance and other risks
indicated in the Company's filings with the Securities and Exchange Commission.

EFFECTS OF INFLATION

     The Company  believes that  inflation has not had a material  effect on its
operations.

Item 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.

             Inapplicable


Item 8.      FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.

             See the  Consolidated  Financial  Statements of the Company and its
subsidiaries included herein and listed in Item 14(a) of this Annual Report.

Item 9.      CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON
             ACCOUNTING AND FINANCIAL DISCLOSURE.

             Inapplicable.



                                    PART III

Item 10.     DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT.

     The  information  required by this Item is incorporated by reference to the
sections of the Company's  definitive  Proxy Statement for the Annual Meeting of
Stockholders to be held on November 23, 1998,  entitled  "Election of Directors"
and "Executive Officers," to be filed with the Commission.

Item 11.     EXECUTIVE COMPENSATION.

     The  information  required by this Item is incorporated by reference to the
sections of the Company's  definitive  Proxy Statement for the Annual Meeting of
Stockholders to be held on November 23, 1998, entitled "Election of Directors --
Compensation  of Directors,"  "Executive  Compensation  and Other  Information,"
"Compensation  Committee  Report on  Executive  Compensation"  and  "Performance
Graph," to be filed with the Commission.

Item 12.     SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND
             MANAGEMENT.

     The  information  required by this Item is incorporated by reference to the
section of the Company's  definitive  Proxy  Statement for the Annual Meeting of
Stockholders to be held on November 23, 1998,  entitled  "Common Stock Ownership
of Principal Stockholders and Management," to be filed with the Commission.

Item 13.     CERTAIN TRANSACTIONS.

     The  information  required by this Item is incorporated by reference to the
sections of the Company's  definitive  Proxy Statement for the Annual Meeting of
Stockholders to be held on November 23, 1998, entitled "Election of Directors --
Compensation of Directors" and "Certain Relationships and Related Transactions,"
to be filed with the Commission.







                                     PART IV

Item 14.     EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS
             ON FORM 8-K.

(a)          The following documents are filed as part of this Report:              PAGE

                                                                                 
             1.       Consolidated Financial Statements

                      Independent Auditors' Report                                   F-1

                      Consolidated Balance Sheets at June 30, 1998 and
                      1997                                                           F-2

                      Consolidated Statements of Income for Each of the Three
                      Years in the Period Ended June 30, 1998                        F-3

                      Consolidated Statements of Stockholders' Equity for Each
                      of the Three Years in the Period Ended June 30, 1998           F-4

                      Consolidated Statements of Cash Flows for Each of the
                      Three Years in the Period Ended June 30, 1998                  F-5

                      Notes to Consolidated Financial Statements                     F-6

             2.       Financial Statement Schedules

                      Independent Auditors' Report                                   S-1

                      Schedule II      -      Valuation and Qualifying Accounts      S-2

         Schedules which are not listed above have been omitted because they are
not applicable or the  information  required to be set forth therein is included
in the Consolidated Financial Statements or notes thereto.





3.       List of Exhibits

         3.1      Certificate of Incorporation of the Registrant, as amended(1)

         3.2      Bylaws of the Registrant(2)

         10.1     Amended and Restated 1986 Stock Option Plan,  including  forms
                  of Stock Option Agreements and Stock Purchase Agreement(3) and
                  Amendment  Nos. 1(4),  2(5),  3(5) and 4(6) thereto dated July
                  17, 1992,  February  28, 1993,  May 10, 1993 and May 12, 1994,
                  respectively(7)

         10.2     1995 Stock Option Plan,  including  forms of Stock Option
                  Agreements(8) and Amendment Nos. 1 (9) and 2 (10) thereto
                  dated October 21, 1996 and September 19,  1997 (7)

         10.3     Employee Stock Purchase Plan(3) and Amendment No. 1 thereto
                  dated July 17, 1992(4)(7)

         10.4     Day Runner  Restated  401(k) Plan effective as of July 1, 1998
                  and Trust  Agreement  effective as of July 1, 1998 between the
                  Registrant and New York Life Trust Company(7)

         10.5     1998 Officer Bonus Plan(7)(12)

         10.6     1999 Officer Bonus Plan(7)

         10.7     Officer  Severance  Plan  effective  as of February  28, 1993,
                  including  form of  Employment  Separation  Agreement(11)  and
                  First Amendment thereto effective as of August 17, 1998(7)

         10.8     Credit  Agreement  dated as of  February  1, 1998  between the
                  Registrant  and  Wells  Fargo  Bank,   National   Association,
                  including Revolving Line of Credit Note(13)

         10.9     Triple Net Lease,  as amended,  effective as of March 22, 1991
                  between Catellus Development Corporation and the Registrant(3)
                  and as amended by Lease Amendment dated June 29, 1992(10)

         10.10    Triple  Net  Lease  dated  July  28,  1992  between   Catellus
                  Development Corporation and the Registrant(11)

         10.11    Koll Business Center Lease dated September 7, 1994 between the
                  Registrant and Koll Alton Plaza and Aetna Life Insurance
                  Co.(14)

         10.12    Standard Commercial Lease Agreement dated as of July 31,  1996
                  between System Realty Nine, Inc. and the Registrant(15)

         10.13    Standard Commercial Lease Agreement dated as of October 1,
                  1997 between RDC Sales and the Registrant

         10.14    Standard  Commercial  Lease  Agreement dated as of May 11, 
                  1998 between GPM Real Property (7) Ltd. and Endow (7) Inc. and
                  the Registrant

         10.15    Form of Warrant to purchase shares of the Registrant's  Common
                  Stock  issued  to  certain   directors  and  officers  of  the
                  Registrant(3) and Schedule of Warrants(7)

         10.16    Form of Warrant dated August 19, 1997 to purchase shares of
                  the  Registrant's Common Stock issued to certain officers of
                  the Company and Schedule of Warrants(7)(16)

         10.17    Form of Stock Purchase Agreement dated August 27, 1997 and
                  Schedule of Sellers(12)

         10.18    Form of Warrant dated April 20, 1998 to purchase shares of the
                  Registrant's Common Stock issued to the non-employee directors
                  of the Company and Schedule of Warrants(7)

         10.19    Consulting Agreement effective April 22, 1997 between the
                  Registrant and Alan R. Rachlin(7)(17)

         10.20    Revolving Loan Agreement dated  September 23, 1998 between the
                  Registrant,  Day Runner UK plc, Ultima Distribution  Inc. and
                  Wells Fargo Bank,  National  Association, including  Revolving
                  Line of Credit Note(18)

         21.1     Subsidiaries of the Registrant

         23.1     Consent of Deloitte & Touche LLP

         27.1     Financial Data Schedule

(b)      Reports on Form 8-K

         No  reports  on Form 8-K  were  filed  or  required  to be filed by the
         Registrant  during the fourth quarter of the fiscal year ended June 30,
         1998.

(c)      Exhibits

         See the list of Exhibits  under Item  14(a)3 of this  Annual  Report on
         Form 10-K.

(d)      Financial Statement Schedules

         See the list of  Schedules  under Item 14(a)2 of this Annual  Report on
         Form 10-K.

- ------------------------

(1)      Incorporated by reference to the Registrant's  Quarterly Report on Form
         10-Q (File No. 0-19835) filed with the Commission on May 15, 1998.
(2)      Incorporated  by reference to the  Registrant's  Current Report on Form
         8-K (File No. 0-19835) filed with the Commission on August 5, 1993.
(3)      Incorporated by reference to the Registrant's Registration Statement on
         Form S-1  (Registration  No.  33-45391)  filed with the  Commission  on
         January 30, 1992.
(4)      Incorporated by reference to the Registrant's Registration Statement on
         Form S-8  (Registration  No.  33-53422)  filed with the  Commission  on
         October 15, 1992.
(5)      Incorporated by reference to the Registrant's  Quarterly Report on Form
         10-Q (Registration No. 0-19835) filed with the Commission on August 16,
         1993.
(6)      Incorporated by reference to the Registrant's Registration Statement on
         Form S-8  (Registration  No.  33-84036)  filed with the  Commission  on
         September 15, 1994.
(7)      Constitutes a management  contract or compensatory  plan or arrangement
         required  to be  filed as an  exhibit  pursuant  to Item  14(c) of this
         Annual Report on Form 10-K.
(8)      Incorporated by reference to the Registrant's Registration Statement on
         Form S-8  (Registration  No.  33-80819)  filed with the  Commission  on
         December 22, 1995.
(9)      Incorporated by reference to the Registrant's Registration Statement on
         Form S-8  (Registration  No.  333-20247)  filed with the  Commission on
         January 23, 1997.
(10)     Incorporated by reference to the Registrant's Registration Statement on
         Form S-8  (Registration  No.  333-44627)  filed with the  Commission on
         January 21, 1998.
(11)     Incorporated  by reference to the  Registrant's  Annual  Report on Form
         10-K (File No. 0-19835) filed with the Commission on March 31, 1993.
(12)     Incorporated by reference to the Registrant's  Quarterly Report on Form
         10-Q (File No. 0-19835) filed with the Commission on November 13, 1997.
(13)     Incorporated by reference to the Registrant's  Quarterly Report on Form
         10-Q(File No. 0-19835) filed with the Commission on February 17, 1998.
(14)     Incorporated by reference to the Registrant's Transition Report on Form
         10-K(File No. 0-19835) filed with the Commission on September 27, 1994.
(15)     Incorporated  by reference to the  Registrant's  Annual  Report on Form
         10-K(File No. 0-19835) filed with the Commission on September 27, 1996.
(16)     Incorporated  by reference to the  Registrant's  Annual  Report on Form
         10-K(File No. 0-19835) filed with the Commission on September 29, 1997.
(17)     Incorporated by reference to the Registrant's  Quarterly Report on Form
         10-Q (File No. 0-19835) filed with the Commission on May 15, 1997.
(18)     Incorporated  by reference to the  Registrant's  Current Report on Form
         8-K (File No. 0-19835) filed with the Commission on September 24, 1998.










                                    SIGNATURE

     Pursuant  to the  requirements  of  Section  13 or 15(d) of the  Securities
Exchange Act of 1934, the Registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized, in the City of Irvine,
California.

                                              DAY RUNNER, INC.



                                          By: /s/ James E. Freeman, Jr.
                                              --------------------------------
                                               James E. Freeman, Jr.
                                               Chief Executive Officer

Dated:   September  30, 1998

     Pursuant to the requirements of the Securities Act of 1934, this report has
been signed below by the following  persons on behalf of the  registrant  and in
the capacities and on the dates indicated.  

                                                                                  
           Signature                                           Title                                Date
           -------------                               -------------------------            -----------------------


         /s/ Mark A. Vidovich                          Chairman of the Board                  September  30, 1998
- ----------------------------------------
           Mark A. Vidovich


         /s/ James E. Freeman, Jr.
- -----------------------------------------              Chief Executive Officer                September 30, 1998
          James E. Freeman, Jr                         (Principal Executive Officer)
          .

         /s/ Dennis K. Marquardt                       Executive Vice President,               September 30, 1998
- ----------------------------------------               Finance & Administration and
          Dennis K. Marquardt                          Chief Financial Officer
                                                       (Principal Financial Officer
                                                       and Accounting Officer)

         /s/ James P. Higgins                          Director                                September 30, 1998
- ----------------------------------------
           James P. Higgins

3029, 1998
- ----------------------------------------
           Jill Tate Higgins



 
         /s/ Charles Miller                            Director                                September 30, 1998
 ----------------------------------------
           Charles Miller


         /s/ Alan R. Rachlin                           Director                                September 30, 1998
- ----------------------------------------
           Alan R. Rachlin


         /s/ Boyd I. Willat                            Director                                September 30, 1998
- ----------------------------------------
           Boyd I. Willat


         /s/ Felice Willat                             Director                                September 30, 1998
- ----------------------------------------
           Felice Willat



















                          INDEPENDENT AUDITORS' REPORT


Day Runner, Inc.:

We have audited the accompanying consolidated balance sheets of Day Runner, Inc.
and  subsidiaries  (the "Company") as of June 30, 1998 and 1997, and the related
consolidated statements of income, stockholders' equity, and cash flows for each
of the three years in the period ended June 30, 1998. These financial statements
are the  responsibility of the Company's  management.  Our  responsibility is to
express an opinion on these financial statements based on our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards. Those standards require that we plan and perform the audits to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion,  such consolidated  financial  statements present fairly, in all
material respects,  the financial position of Day Runner,  Inc. and subsidiaries
as of June 30, 1998 and 1997, and the results of their operations and their cash
flows  for  each of the  three  years  in the  period  ended  June  30,  1998 in
conformity with generally accepted accounting principles.


DELOITTE & TOUCHE LLP

/s/ DELOITTE & TOUCHE LLP

Los Angeles, CA
August   17, 1998
(September 25, 1998 as to Note 20)















                                                          F-1







                                           DAY RUNNER, INC. AND SUBSIDIARIES

                                              CONSOLIDATED BALANCE SHEETS

                                                 (Dollars in thousands)

                                                         ASSETS

                                                                                                June 30,
                                                                                          1998             1997
                                                                                                 
                                                                                        ---------         ------
Current assets:
    Cash and cash equivalents......................................................   $   2,923          $15,550
    Accounts receivable (less allowance for doubtful accounts and
       sales returns and other allowances of $9,942 and $8,664 at
       June 30, 1998 and 1997, respectively).......................................      32,542           22,303
    Inventories....................................................................      37,610           23,406
    Prepaid expenses and other current assets......................................       1,670            2,409
    Income taxes receivable........................................................       2,606
    Deferred income taxes..........................................................       7,218            6,386
                                                                                      ---------          -------
       Total current assets........................................................      84,569           70,054

Property and equipment, net .......................................................      11,888            8,688

Other assets (net of accumulated amortization of $196,000 at June 30, 1998)........       4,722              138
                                                                                      ---------          -------
Total assets.......................................................................   $101,179           $78,880
                                                                                      =========          =======


                                          LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
    Lines of credit................................................................   $   2,716          $   452
    Accounts payable...............................................................       9,969            8,320
    Accrued expenses...............................................................      13,876            9,500
    Income taxes payable...........................................................                        1,049
    Current portion of capital lease obligations...................................          33               23
                                                                                      ---------          -------
       Total current liabilities...................................................      26,594           19,344
                                                                                      ---------          -------

Long-term liabilities:
    Capital lease obligations......................................................          53               52
                                                                                      ---------          -------

Commitments and contingencies

Stockholders' equity:
    Preferred stock (1,000,000 shares authorized; $0.001 par value, no shares
       issued or outstanding)
    Common stock (29,000,000  shares  authorized;  $0.001 par value;  13,677,386
      shares issued and 11,955,598 outstanding at June 30, 1998;
      12,728,858 shares issued and 11,702,658 outstanding at June 30, 1997)........          14               13
    Additional paid-in capital.....................................................      34,445           23,752
    Retained earnings..............................................................      65,076           49,168
    Cumulative translation adjustment..............................................         102               92
    Treasury stock - At cost (1,721,788 and 1,026,200 shares, at June 30, 1998 and
      1997, respectively)..........................................................     (25,105)         (13,541)
                                                                                      ---------          --------
       Total stockholders' equity..................................................      74,532           59,484
                                                                                      ---------          -------
Total liabilities and stockholders' equity.........................................    $101,179          $78,880
                                                                                      =========          =======



                See accompanying notes to consolidated financial statements.
                                       F-2









                        DAY RUNNER, INC. AND SUBSIDIARIES

                        CONSOLIDATED STATEMENTS OF INCOME

                    (In thousands, except per share amounts)


                                                                        Years Ended June 30,
                                                                1998            1997            1996
                                                              ---------     ----------        --------

                                                                                      
Net sales...................................................  $ 167,841      $ 127,376         $125,126
Cost of goods sold..........................................     80,663         60,452           59,920
                                                              ---------      ---------        ---------
Gross profit................................................     87,178         66,924           65,206
                                                              ---------      ---------        ---------
Operating expenses:
    Selling, marketing and distribution.....................     43,193         31,673           29,878
    General and administrative..............................     18,416         14,451           16,376
    Costs incurred in pursuing acquisitions.................                     1,451
                                                              ---------      ---------
       Total operating expenses.............................     61,609         47,575           46,254
                                                              ---------      ---------        ---------
Income from operations......................................     25,569         19,349           18,952
                                                              ---------      ---------        ---------
Interest (income) expense:
    Interest income.........................................       (390)        (1,431)            (823)
    Interest expense........................................        218            130              117
                                                              ---------      ---------        ---------
       Net interest income..................................       (172)        (1,301)            (706)
                                                              ---------      ---------        ---------
Income before provision for income taxes....................     25,741         20,650           19,658
Provision for income taxes..................................      9,833          8,102            7,840
                                                              ---------      ---------        ---------
Net income..................................................  $  15,908      $  12,548        $  11,818
                                                              =========      =========        =========

Earnings per common share:
       Basic................................................  $    1.38       $   1.01        $    0.95
                                                              =========       =========       =========
       Diluted..............................................  $    1.27       $   0.95        $    0.89
                                                              =========       =========       =========

Weighted average number of common shares outstanding:
       Basic................................................     11,533         12,432           12,468
                                                              =========      =========        =========
       Diluted..............................................     12,523         13,182           13,252
                                                              =========      =========        =========


                See accompanying notes to consolidated financial statements.

                                      F-3









                        DAY RUNNER, INC. AND SUBSIDIARIES

                 CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY

                             (Dollars in thousands)


                                                Number                        Additional               Cumulative
                                               of Shares        Common         Paid-In       Retained Translation  Treasury
                                               Outstanding      Stock          Capital       Earnings  Adjustment   Stock     Total
                                               -----------  --------------- ---------------- -------- ---------- ----------   ------
                                                                                                       

Balance, July 1, 1995.....................     12,251,594       $   12         $ 19,936      $ 24,802    $  37              $44,787
Exercise of options.........................      357,948                         1,475                                       1,475
Tax benefit of options......................                                      1,452                                       1,452
Cumulative translation adjustment ..........                                                               (34)                 (34)
Net income..................................                                                   11,818                        11,818
                                               ----------       ------         --------        ------    ------    -------- -------
Balance, June 30, 1996......................   12,609,542           12           22,863        36,620        3               59,498
Exercise of warrants........................       11,000                            22                                          22
Exercise of options.........................      108,316            1              660                                         661
Tax benefit of options......................                                        157                                         157
Compensation cost associated with
    warrant grant...........................                                         50                                          50
Cumulative translation adjustment...........                                                                 89                  89
Treasury stock..............................   (1,026,200)                                                       $(13,541)  (13,541)
Net income..................................                                                   12,548                        12,548
                                               ----------       -------        -----------    --------     ----- ---------  --------
Balance, June 30, 1997......................   11,702,658           13            23,752       49,168        92  ( 13,541)   59,484
Exercise of warrants........................      278,000                            673                                        673
Exercise of options.........................      670,528            1             4,579                                      4,580
Tax benefit of options......................                                       5,208                                      5,208
Compensation cost associated with
    warrant grant...........................                                         233                                        233
Cumulative translation adjustment...........                                                                 10                  10
Treasury stock..............................     (695,588)                                                        (11,564)  (11,564)
Net income..................................                                                   15,908                        15,908
                                               ----------        -------       ---------    ---------     ------ --------   --------
Balance, June 30, 1998......................   11,955,598        $  14         $  34,445    $  65,076     $ 102  $(25,105)  $74,532
                                               ==========        =====         =========    =========     =====  ========   ========










          See accompanying notes to consolidated financial statements.
                                      F-4













                        DAY RUNNER, INC. AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                             (Dollars in thousands)
                                                                        Years Ended June 30,
                                                                1998            1997            1996
                                                              ---------     ----------       -------
                                                                                    
Cash flows from operating activities:
    Net income..............................................   $ 15,908      $ 12,548         $11,818
    Adjustments to reconcile net income to net cash provided
       by(used in) operating activities:
      Depreciation and amortization.........................      5,517         3,869           2,548
      Provision for losses on accounts receivable...........                      381             810
      Write-off of barter credits...........................                      200             520
      Utilization of barter credits.........................        100
      Compensation expense related to issuance of warrants..        233            50
      Deferred income tax benefit...........................       (832)       (1,186)            (26)
      Changes in operating assets and liabilities,
       net of effects from purchase
       of businesses:
         Accounts receivable................................     (8,100)       (1,220)         (2,884)
         Inventories  ......................................    (11,050)       (3,294)          6,543
         Prepaid expenses and other current assets..........        595          (689)            (87)
         Income taxes receivable............................      2,087         1,930          (1,930)
         Accounts payable...................................       (725)          225          (1,028)
         Accrued expenses...................................      3,755          (872)          3,606
         Income taxes payable...............................       (453)        1,206          (1,247)
                                                                --------      --------         -------
        Net cash provided by operating activities...........      7,035        13,148          18,643
                                                                --------      --------         -------
Cash flows from investing activities:
    Acquisition of property and equipment...................     (7,175)       (4,972)         (4,393)
Purchase of businesses......................................     (4,626)
    Other assets............................................       (110)            5              (8)
                                                                ---------    ----------       ----------
    Net cash used in investing activities...................    (11,911)       (4,967)          (4,401)
                                                                ---------    ----------       ----------

Cash flows from financing activities:
    Net borrowings under line of credit.....................       (338)          452
    Payment of long-term debt...............................       (990)                         (141)
    Payment of capital lease obligations....................        (58)          (13)            (23)
    Exercise of warrants....................................        673            22
Exercise of options.........................................      4,580           661           1,475
    Repurchase of common stock..............................    (11,564)      (13,541)
                                                                --------      --------
    Net cash (used in) provided by financing activities.....     (7,697)      (12,419)          1,311
                                                               --------      --------         -------

Effect of exchange rate changes on cash and cash equivalents        (54)           23             (57)
                                                               ---------     ---------       ---------
Net (decrease) increase in cash and cash equivalents........    (12,627)       (4,215)         15,496
Cash and cash equivalents, beginning of year................     15,550        19,765           4,269
                                                               ---------     --------        ---------

Cash and cash equivalents, end of year......................   $  2,923      $ 15,550         $19,765
                                                               ========      ========        =========




          See accompanying notes to consolidated financial statements.


                                      F-5





                        DAY RUNNER, INC. AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

         1. THE COMPANY AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

     Day  Runner,   Inc.  and  subsidiaries  (the  "Company")  is  a  developer,
manufacturer and marketer of paper-based  organizers for the retail market.  The
Company also develops,  manufactures and markets a number of related  organizing
products,  including  telephone/address  books,  spiral dated  goods,  executive
accessories,  products  for  children and  students,  organizing  and other wall
boards and planners.  A substantial  portion of the Company's sales is to office
products  superstores,  wholesalers  and dealers  and to mass  market  retailers
throughout  the  United  States  and  abroad.   The  Company  grants  credit  to
substantially all of its customers.

     CONSOLIDATION.  The consolidated  financial statements include the accounts
of  Day  Runner,  Inc.  and  its  wholly  owned  subsidiaries.  All  significant
intercompany balances and transactions have been eliminated in consolidation.

     USE  OF  ESTIMATES  IN  THE  PREPARATION  OF  FINANCIAL   STATEMENTS.   The
preparation  of financial  statements  in  conformity  with  generally  accepted
accounting principles requires management to make estimates and assumptions that
affect  the  reported  amounts  of assets  and  liabilities  and  disclosure  of
contingent  assets and  liabilities at the date of the financial  statements and
the reported amounts of revenues and expenses for the reporting  period.  Actual
results could differ from those estimates.

         FOREIGN CURRENCY  TRANSLATION.  Assets and liabilities of the Company's
foreign  subsidiaries  are  translated  into U.S.  dollars at the exchange  rate
prevailing at the balance sheet date and, where appropriate, at historical rates
of exchange.  Income and expense accounts are translated at the weighted average
rate in effect  during  the  year.  The  aggregate  effect  of  translating  the
financial  statements  of the  foreign  subsidiaries  is  included as a separate
component of  stockholders'  equity.  Foreign  exchange  gains (losses) were not
significant during the years ended June 30, 1998, 1997 and 1996.

     CASH  EQUIVALENTS.  The Company  considers  all highly  liquid  investments
purchased with a maturity of three months or less to be cash equivalents.

     FAIR VALUE OF FINANCIAL  INSTRUMENTS.  THe Company's financial  instruments
consist  primarily  of  cash,   accounts   receivable  and  payable,   and  debt
instruments.  The book  values of  financial  instruments,  other  than the debt
instruments,  are  representative  of their fair values due to their  short-term
maturity.  The book value of the  Company's  debt  instruments  is considered to
approximate  its fair value  because the interest rate of these  instruments  is
based on current rates offered to the Company.

     PROPERTY AND  DEPRECIATION.  Property and equipment are stated at cost less
accumulated depreciation. Depreciation is provided for over the estimated useful
lives of the respective assets, using the straight-line method. Estimated useful
lives range from three to seven years.  Vehicles  and  equipment  under  capital
leases and leasehold  improvements are amortized using the straight-line  method
over the  lesser of the  estimated  useful  life of the asset or the life of the
lease.


                                       F-1





     OTHER   ASSETS.   Other   assets   consist   primarily   of  goodwill   and
non-competition  agreements that arose as a result of the Company's acquisitions
during fiscal 1998.  Goodwill is being amortized using the straight- line method
over a  period  of 20  years,  and  the  non-competition  agreements  are  being
amortized using the straight-line method over a period of five years.


     IMPAIRMENT  OF  LONG-LIVED  ASSETS.  Long-lived  assets  are  reviewed  for
impairment,  based on cash flows undiscounted without interest charges, whenever
events or changes in  circumstances  indicate  that the carrying  amount of such
assets may not be  recoverable.  Impairment  losses would be  recognized  if the
carrying amount of the asset exceeds the fair value of the assets.

     INCOME TAXES.  Deferred taxes are determined based on temporary differences
between the financial  reporting and income tax bases of assets and  liabilities
at the balance sheet date multiplied by the applicable tax rates.

     NET SALES.  Revenue is recognized upon shipment of product to the customer,
with appropriate allowances for estimated returns, rebates and other allowances.

     SIGNIFICANT CUSTOMERS.  In 1998, sales to four customers accounted for 28%,
16%,  15% and 14% of the  Company's  sales.  In 1997,  sales  to four  customers
accounted for 25%, 15%, 14% and 11% of the Company's  sales.  In 1996,  sales to
three customers accounted for 17%, 15% and 12% of the Company's sales.

     NEW ACCOUNTING STANDARDS.  In June 1997, the Financial Accounting Standards
Board (the "Board") issued Statement of Financial  Accounting Standards ("SFAS")
No. 130, Reporting  Comprehensive  Income,  and SFAS No. 131,  Disclosures about
Segments  of  an  Enterprise  and  Related  Information.  These  statements  are
effective for financial  statements  issued for periods beginning after December
15, 1997. In June 1998, the Board issued SFAS No. 133, Accounting for Derivative
Instruments  and Hedging  Activities.  This statement is effective for financial
statements  issued for periods  beginning  after June 15,  1999.  The Company is
evaluating   what,  if  any,   additional   disclosures  may  be  required  upon
implementation of SFAS Nos. 130, 131 and 133.

     RECLASSIFICATIONS.  Certain  reclassifications  were made to the prior year
financial statements to conform to the current presentation.

2.       INVENTORIES

     Inventories  are stated at the lower of cost or market.  Cost is determined
on the  first-in,  first-out  basis.  Inventories  consist of the  following (in
thousands):

                                                              June 30,
                                                         1998           1997
                                                       ---------      ---------
                     Raw materials.................   $  14,087        $ 10,204
                     Work in process...............         831             426
                     Finished goods................      22,692          12,776
                                                      ---------        --------
                              Total................   $  37,610        $ 23,406
                                                      =========        ========




                                       F-2




3.       PROPERTY AND EQUIPMENT

         Property and equipment consist of the following (in thousands):



                                                                              June 30,
                                                                       1998             1997
                                                                     --------        -------
                                                                               
                     Displays.....................................   $  9,003        $   6,094
                     Data processing equipment and software.......      8,913            5,863
                     Machinery and equipment......................      6,577            4,222
                     Leasehold improvements.......................      2,229            1,838
                     Vehicles.....................................        250              214
                                                                     --------        ---------
                             Total................................     26,972           18,231
                     Accumulated depreciation and amortization....    (15,084)          (9,543)
                                                                     --------        ---------
                     Property and equipment - net.................   $ 11,888        $   8,688
                                                                     ========        =========


4.       ACCRUED EXPENSES

        Accrued expenses consist of the following (in thousands):



                                                                             June 30,
                                                                       1998             1997
                                                                     --------        -------
                                                                               
                     Accrued sales and promotion costs........       $  7,473        $   5,223
                     Accrued payroll and related costs........          2,955            2,128
                     Other....................................          3,448            2,149
                                                                     --------        ---------
                             Total............................       $ 13,876        $   9,500

                                                                      ========        =========


5.       LINES OF CREDIT

     Effective  February 1, 1998,  the Company  entered into a credit  agreement
with a bank to allow the  Company  to borrow up to  $15,000,000  under a line of
credit through February 1, 2000 and open commercial or standby letters of credit
up to $10,000,000, with the aggregate of borrowings and letters of credit not to
exceed $15,000,000.  Commercial letters of credit shall be issued for a term not
to exceed 180 days, provided,  however,  that no letters of credit shall have an
expiration  date  subsequent to May 1, 2000.  At June 30, 1998,  the Company had
$1,253,000  outstanding under this line of credit and had outstanding letters of
credit totaling approximately $1,050,000.

     Under this new credit agreement,  borrowings bear interest at the Company's
election  either at the bank's  prime rate (8.50% at June 30, 1998) less certain
margins,  which range from .50% to 1.00%,  or at LIBOR  (5.66% at June 30, 1998)
plus certain margins, which range from .75% to 1.25%, with the margins dependent
upon the Company's  meeting  certain funded  debt-to-EBITDA  ratios.  The credit
agreement  requires  the Company to:  maintain a current  ratio of not less than
1.50 to 1.00,  maintain  tangible  net worth of not less than  $45,000,000,  and
maintain a funded  debt-to-EBITDA  ratio of less than 1.50 to 1.00.  The Company
also is required to obtain the bank's  approval to declare or pay  dividends  in
excess of $200,000 (See Note 20).

     Each of the Company's two Canadian subsidiaries has a credit agreement with
a Canadian bank. The aggregate borrowings under these lines of credit, which are
guaranteed   by  the  Company  and  are  used  for  working   capital  by  these
subsidiaries,  may not exceed Canadian $3,000,000 (approximately US $2,039,000),
bear  interest at the bank's prime rate (6.50% at June 30, 1998) and are due and
payable  on  demand.  At  June  30,  1998,   approximately  Canadian  $2,155,000
(approximately US $1,463,000) was outstanding under these lines of credit. These
borrowings  were  collateralized  by  substantially  all  of  the  two  Canadian
subsidiaries' assets (See Note 20).

                                       F-3


     Total  borrowings  under the credit  agreement and the two Canadian  credit
agreements bore interest at an average  interest rate of 7.00% and 8.50% for the
years ended June 30, 1998 and 1997, respectively.  The Company had no borrowings
outstanding under its lines of credit during the year ended June 30, 1996.

6.       LEASES

     The  Company  has four  noncancelable  operating  leases for its  principal
operating facilities and its corporate  headquarters.  The leases expire through
2005. The leases include  renewal  options that, if exercised,  would extend the
lease terms through 2011, and the leases provide for increases in future minimum
annual rental  payments based on defined  increases in the Consumer Price Index,
subject to certain minimum  increases.  The Company also has entered into leases
for  certain  production,   warehouse,   computer  and  office  equipment  under
noncancelable operating leases that expire through August 2002.

     The Company also leases  certain  vehicles and equipment  under  agreements
that meet the criteria for  classification  as capital  leases.  Future  minimum
lease payments under these capital leases, and the future minimum lease payments
under the  operating  leases at June 30,  1998,  are  summarized  as follows (in
thousands):  

                                                                    Capital         Operating
       Years Ending June 30,                                        Leases           Leases
       ---------------------                                      ---------       ---------
                                                                           
       1999....................................................   $      33         $  4,525
       2000....................................................          24            3,626
       2001....................................................          12            3,014
       2002....................................................          13            1,478
       2003....................................................           4            1,137
       Thereafter..............................................                          836
                                                                  ---------         --------
       Total minimum lease payments............................          86         $ 14,616
                                                                                    ========
       Less current portion of capital lease obligations.......          33
                                                                  ---------
       Long-term portion of capital lease obligations..........   $      53
                                                                  =========



     Included in property  and  equipment at June 30, 1998 and 1997 are vehicles
and  equipment  under  capital  leases with a cost of  $157,000  and $88,000 and
accumulated depreciation of $47,000 and $43,000, respectively.

     Rent expense was $4,025,000,  $3,841,000 and $3,927,000 for the years ended
June 30, 1998, 1997 and 1996, respectively.

7.      INCOME TAXES

         The  components  of income  before  provision for income taxes were (in
thousands):



                                                            Years Ended June 30,
                                                     1998          1997          1996
                                                   ----------    ---------   --------
                                                                     
          United States.........................    $  22,856    $  18,765    $  18,029
          Other.................................        2,885        1,885        1,629
                                                    ---------    ---------    ---------
             Total..............................    $  25,741    $  20,650    $  19,658
                                                    =========    =========    =========





                                       F-4






         The  provision   for  income  taxes   consists  of  the  following  (in
thousands):



                                                            Years Ended June 30,
                                                     1998         1997           1996
                                                   ----------   ---------     -------
                                                                     
        Current:
          Federal...............................    $   8,565    $   7,076    $   6,051
          State.................................        1,477        1,825        1,473
          Foreign...............................          623          387          342
                                                    ---------    ---------    ---------
        Total current...........................       10,665        9,288        7,866
                                                    ---------    ---------    ---------
        Deferred:
          Federal...............................         (920)        (961)         (37)
          State.................................           88         (225)          11
                                                    ---------    ---------    ---------
        Total deferred..........................         (832)      (1,186)         (26)
                                                    ---------    ---------    ---------
        Total provision for income taxes........    $   9,833    $   8,102    $   7,840
                                                    =========    =========    =========


         Differences  between  the total  income  tax  provision  and the amount
computed by applying  the  statutory  federal  income tax rate to income  before
provision for income taxes are as follows (in thousands):



                                                            Years Ended June 30,
                                                     1998          1997          1996
                                                   ----------   -----------   -------
                                                                      
        Computed tax expense using the
          statutory federal income tax rate.....    $   9,009    $   7,228    $   6,880
        Increase (decrease) in taxes arising from:
          State taxes, net of federal benefit...          769        1,000          980
          Foreign earnings taxed at other
            than federal statutory rate.........         (387)        (273)        (229)
          Other.................................          442          147          209
                                                    ---------    ---------    ---------
          Total.................................    $   9,833    $   8,102    $   7,840
                                                    =========    =========    =========

        Effective income tax rate...............           38%          39%          40%
                                                    =========    =========    =========


           Total deferred tax assets and deferred tax liabilities consist of the
following (in thousands):



                                                                                  June 30,
                                                                         1998                1997
                                                                   ----------------    ----------

                                                                                    
          Allowance for sales returns............................     $ 2,918             $  2,490
          Inventory obsolescence reserve.........................       1,220                1,394
          Allowance for doubtful accounts........................       1,074                1,147
          State taxes............................................         615                  615
          Sales programs.........................................         608                  374
          Other deferred tax assets..............................       1,368                1,117
                                                                       ------             --------
          Total deferred tax assets..............................       7,803                7,137
          Deferred tax liabilities...............................        (585)                (751)
                                                                       -------            --------
          Total..................................................      $7,218             $  6,386
                                                                       =======            ========


         Cumulative  undistributed earnings of foreign subsidiaries for which no
deferred taxes have been provided approximated  $4,153,000 at June 30, 1998. The
additional taxes payable on the earnings of foreign  subsidiaries,  if remitted,
would be offset by U.S. tax credits for foreign taxes paid.



                                                          F-5



8.       EARNINGS PER SHARE

     The Company  adopted SFAS No. 128,  Earnings Per Share,  which requires the
Company  to  present  basic and  diluted  earnings  per share on the face of the
income statement. Basic earnings per share is computed by dividing net income by
the weighted-average number of common shares outstanding for the period. Diluted
earnings per share is computed by dividing net income by the sum of the weighted
average  number of common  shares  outstanding  for the period  plus the assumed
exercise of all dilutive securities.  The following reconciles the numerator and
denominator of the basic and diluted per share  computations  for net income (in
thousands, except per share amounts):  

                                                                    Years Ended June 30,
                                               1998                        1997                        1996
                                          ------------                 -------------               ----------

                                                                                          
Net Income                                 $   15,908                  $    12,548                 $   11,818
                                           ==========                  =============               ==========

Basic Weighted Average Shares
   Weighted average number of
     common shares outstanding                 11,533                       12,432                     12,468

Effect of Dilutive Securities
   Additional shares from the assumed
     exercise of options and warrants           3,093                        2,757                      2,295
Shares assumed to be repurchased
     under the treasury stock method           (2,103)                      (2,007)                    (1,511)
                                           ----------                  -----------                 ----------

Diluted Weighted Average Shares
   Weighted average number of
     common shares outstanding and
     common share equivalents                  12,523                       13,182                     13,252
                                           ==========                  ===========                 ==========

Basic                                      $     1.38                   $     1.01                 $     0.95
                                           ==========                   ==========                  ==========

Diluted                                    $     1.27                  $      0.95                 $     0.89
                                           ==========                  ===========                  ==========


9.       STOCK OPTION PLANS

         Under the Company's  1995 Stock Option Plan (the "Plan"),  an aggregate
of 1,550,000  shares of common stock is reserved for issuance to key  employees,
including officers and directors, and consultants of the Company. Both incentive
stock options and  nonstatutory  stock options are authorized for issuance under
the Plan. The terms of the options are determined at the time of grant. Pursuant
to the Plan,  the per share option price of incentive  stock  options may not be
less than the fair market value of a share of common stock at the date of grant,
and no options may be granted  after  December  2005.  The  outstanding  options
typically  become  exercisable  over a  period  of five  years  from the date of
issuance and have terms of up to ten years.

         The Company also  authorized the issuance of up to 3,450,000  shares of
the  Company's  common  stock under its Amended and  Restated  1986 Stock Option
Plan. Such options  typically become  exercisable  ratably over a period of five
years from the date of issuance  and have terms of six to ten years.  As of June
30, 1998,  options  covering  2,406,564  shares have been  exercised and options
covering  1,027,186  shares remain  outstanding.  No additional  options will be
granted under this plan.

                                       F-6


         During the years ended June 30, 1998, 1997 and 1996,  certain  officers
and employees  exercised options to purchase an additional  651,414,  74,300 and
328,050 shares, respectively,  of the Company's common stock for an aggregate of
$4,278,000, $381,000 and $1,214,000, respectively (see Note 10).

         In connection with the exercise of  nonstatutory  stock options and the
sale of shares  purchased  pursuant  to  incentive  stock  options,  the Company
realized a reduction  in its current tax  liability  during the years ended June
30,  1998,  1997 and 1996.  This  reduction  totaled  $5,208,000,  $157,000  and
$1,452,000, respectively, and was credited to additional paid-in capital.





                  A summary of option activity is as follows:

                                                                        Weighted                      Weighted
                                                                         Average                       Average
                                                        Number of       Exercise       Options         Exercise
                                                         Options          Price      Exercisable        Price
                                                         -------          -----      -----------        -----
                                                                                           
             Outstanding, July 1, 1995...........      1,733,450        $   5.96
                Granted..........................        336,750            8.38
                Exercised........................       (328,050)           3.69
                Cancelled........................        (10,000)           7.65
                                                    ------------
             Outstanding, June 30, 1996..........      1,732,150            6.85        753,774      $  6.22
                Granted..........................        465,000           13.00
                Exercised........................        (74,300)           5.13
                Cancelled........................        (31,250)          11.96
                                                    ------------
             Outstanding, June 30, 1997..........      2,091,600            8.20      1,102,314         6.90
                Granted..........................        565,000           17.10
                Exercised........................       (651,414)           6.57
                                                    ------------
             Outstanding, June 30, 1998..........      2,005,186           11.24        933,648         8.61
                                                    ============


         At June 30, 1998,  the range of option  prices for shares under options
and the weighted average remaining contractual life is as follows:



                                                      Options Outstanding                Options Exercisable
                                                      -------------------                -------------------
                                                                        Weighted
                                                          Weighted     Average                       Weighted
                                                           Average      Remaining                    Average
                                            Number of      Exercise   Contractual        Number      Exercise
        Range of Option Exercise Price         Options       Price        Life         Exercisable     Price
        ------------------------------      ------------   --------   ------------     -----------   --------
                                                                                         
               $ 5.13 - $8.38                  818,636     $  6.69          5.80         601,098     $   6.32
                 9.75 - 13.00                  623,550       11.91          7.42         253,050        11.41
                16.88 - 20.63                  563,000       17.10          9.16          79,500        17.00


         The Company  applies  Accounting  Principles  Board  Opinion No. 25 and
related  interpretations in accounting for its stock option plans.  Accordingly,
no  compensation  cost  has  been  recognized  for  stock  option  awards.   Had
compensation  cost for the Company's stock option plans been determined based on
the fair value at the grant  dates for awards  under  those plans as required by
SFAS No. 123, Accounting for Stock-Based Compensation,  the Company's net income
and earnings per common and common  equivalent shares would have been reduced to
the pro forma amounts indicated below:

                                       F-7









                                                                             Years Ended June 30,
                                                                      1998          1997             1996
                                                                  ----------      ----------     --------
                                                                                       
                  As reported                                     $  15,908       $   12,548     $  11,818
                  Pro forma                                       $  12,617       $   11,094     $  11,294

      Earnings per common and common equivalent shares:
                  As reported:
                          Basic                                   $   1.38        $    1.01      $    0.95
                          Diluted                                 $   1.27        $    0.95      $    0.89

                  Pro forma:
                          Basic                                   $   1.09        $    0.89      $    0.91
                          Diluted                                 $   1.01        $    0.84      $    0.85


         The fair values of the options  granted  under the plans  during  1998,
1997 and 1996  were  estimated  on the date of  grant  using  the  Black-Scholes
option-pricing model. The weighted-average fair value of the options at the date
of grant were  $9.03,  $14.53 and $10.10,  during  fiscal  1998,  1997 and 1996,
respectively.  The following  weighted  average  assumptions  for 1998, 1997 and
1996,  respectively,  were used: no dividend yield; volatility of 57.21%, 53.28%
and 56.26%; risk-free interest rates of 5.24% to 6.21%, 5.41% to 6.95% and 5.69%
to 6.40%;  and expected  option lives of one to four years for all periods.  Pro
forma  compensation  cost of options  granted under the Employee  Stock Purchase
Plan is measured based on the discount from market value (see Note 10).

         On August 17,  1998,  the Company  issued  options to key  employees to
purchase  375,000 shares of the Company's  common stock at $18.75 per share. The
options vest over a period of five years and expire in 2008.

10.      EMPLOYEE STOCK PURCHASE PLAN

         During 1992, the Company  adopted an Employee Stock Purchase Plan under
which 350,000 shares of common stock were  authorized for issuance to employees.
Under the plan,  eligible  employees may purchase,  through  payroll  deductions
withheld  during an  offering  period,  an amount of common  stock not to exceed
approximately 5% of the employee's annual  compensation.  The purchase price per
share is the lower of 85% of the fair market value of a share of common stock on
the first day of the offering period or on the last day of the offering  period.
There are two offering periods during each year. During the years ended June 30,
1998,  1997 and 1996,  employees  purchased an  aggregate of 19,114,  34,016 and
29,898 shares of common stock for $302,000, $280,000 and $261,000, respectively,
under this plan. These amounts are included in the amounts shown for exercise of
options on the consolidated statements of stockholders' equity (see Note 9).

11.      WARRANTS

         During  the years  ended  June 30,  1998,  1997 and 1996,  the Board of
Directors  approved the issuance of warrants to purchase an aggregate of 565,000
shares of the Company's  common stock.  Such warrants are  exercisable at prices
ranging  from $9.50 to $20.625 per share,  vest over periods up to 48 months and
expire at various times through April 2008.


                                       F-8


         During fiscal 1998 and 1997,  certain directors  exercised  warrants to
purchase 278,000 and 11,000 shares, respectively,  of the Company's common stock
for an  aggregate  of $673,000  and  $22,000,  respectively.  No  warrants  were
exercised during the year ended June 30, 1996.

         Included in the  issuance of  warrants  to purchase  565,000  aggregate
shares of the Company's common stock is a warrant to purchase 50,000 shares that
was issued to a director under the terms of a consulting agreement during fiscal
1997. Such issuance was accounted for under SFAS No. 123 using the Black-Scholes
option pricing model, which resulted in the recording of $233,000 and $50,000 in
compensation cost during the years ended June 30, 1998 and 1997, respectively.



         A summary of warrant activity is as follows:

                                                                                          
                                                                        Weighted                       Weighted
                                                                         Average                       Average
                                                        Number of       Exercise       Options        Exercise
                                                        Warrants          Price      Exercisable        Price
                                                        --------          -----      -----------        -----
             Outstanding, July 1, 1995...........        427,000        $   3.84
                Granted..........................         50,000            9.50
                                                    ------------
             Outstanding, June 30, 1996..........        477,000            4.44        449,916         $4.13
                Granted..........................        300,000           11.95
                Exercised........................        (11,000)           2.00
                                                    ------------
             Outstanding, June 30, 1997..........        766,000            7.42        493,082          4.91
                Granted..........................        215,000           17.31
                Exercised........................       (278,000)           2.42
                                                    ------------
             Outstanding, June 30, 1998..........        703,000           12.42        482,166         12.20
                                                    ============


         At June 30, 1998, the range of warrant prices for shares under warrants
and the weighted average remaining contractual life is as follows:



                                                     Warrants Outstanding              Warrants Exercisable
                                                     --------------------              --------------------
                                                                        Weighted
                                                          Weighted      Average                      Weighted
                                                           Average     Remaining                      Average
                                            Number of      Exercise   Contractual        Number       Exercise
        Range of Warrant Exercise Price       Warrants       Price        Life         Exercisable      Price
        -------------------------------       ----------   --------   ------------     -----------  ---------
                                                                                                  
                 $ 6.00 - 9.50                 200,000     $  7.81          5.83         200,000     $   7.81
                  11.78 - 12.81                288,000       11.96          6.01          92,166        12.11
                  16.88 - 20.63                215,000       17.31          9.22         190,000        16.88



12.      STOCK SPLIT

         At a Special  Meeting of the Company's  stockholders  held on March 17,
1998,  the  Company's  stockholders  approved  an  amendment  to  the  Company's
Certificate of  Incorporation  to (i) effect a two-for-one  split of each of the
outstanding  shares of common stock of the Company and (ii)  increase the number
of authorized  shares of all classes of stock of the Company from  15,000,000 to
30,000,000,  consisting of 29,000,000  shares of common stock,  $0.001 par value
per share, and 1,000,000 shares of preferred stock,  $0.001 par value per share.
Both actions  were  effective  March 18, 1998.  All share and per share data has
been retroactively restated to reflect the two-for-one stock split.

                                       F-9



13.      TREASURY STOCK

         In fiscal 1997, the Board of Directors authorized the purchase of up to
1,200,000  shares of the Company's  common stock,  which may be used to meet the
Company's common stock requirements for its stock benefit plans. In fiscal 1998,
the Board of Directors  increased  the number of shares of common stock that the
Company is  authorized  to  repurchase  under  this plan by  200,000  shares and
authorized  the purchase of up to 720,000  shares of the Company's  common stock
from  officers  and  directors.   During  fiscal  1998  and  1997,  the  Company
repurchased 695,588 and 1,026,200 shares, respectively,  at an average per share
cost of $16.625 and $13.195,  respectively. All the shares repurchased in fiscal
1998 were from  officers and  directors at a per share cost equal to the closing
price of the stock on the day of the repurchase.

14.      ACQUISITIONS

         On  July  29,  1997,   the  Company   purchased  the  stock  of  Ultima
Distribution  Inc.  ("Ultima"),  which  was  the  distributor  of the  Company's
products in Canada,  for approximately  $130,000.  The Company also entered into
non-competition  agreements  with certain of Ultima's  former  stockholders.  In
addition,  contingent  payments  may be paid  over the two years  following  the
acquisition based on Ultima's operating performance during that period.

         On  October  1,  1997,  the  Company  purchased  substantially  all the
operating  assets  of  Ram  Manufacturing,   Inc.  ("Ram"),  an  Arkansas  based
developer,  manufacturer  and  marketer of wall boards.  The purchase  price was
approximately  $2,400,000, of which approximately $1,950,000 had been paid as of
June  30,  1998.  The  Company  also  assumed   certain   liabilities   totaling
approximately $3,000,000. In addition,  contingent payments may be paid over the
three years  following the acquisition  based upon Ram's  operating  performance
during that period.  The owner of Ram,  who now works for the  Company,  entered
into a non-competition agreement with the Company.

         On February 1, 1998,  the Company  purchased  the stock of  Timeposters
Inc.  ("Timeposters"),  a  Canadian  developer,  manufacturer  and  marketer  of
planning  and  presentation  products,  including  flexible  planners,  planning
boards,  other wall boards and easels, and entered into certain  non-competition
agreements with the founders, who continue to work for Timeposters. The purchase
price was approximately $2,546,000. In addition, contingent payments may be paid
over the two years  following the acquisition  based on  Timeposters'  operating
performance during that period.

         The following table presents  summarized  unaudited pro forma operating
results  assuming that the Company had acquired these three companies on July 1,
1996 (in thousands, except per share amounts):

                                                        Years Ended June 30,
                                                      1998             1997
                                                 -------------       -----------

Net Sales                                        $  172,168           $  138,475
Income from opera                                $   25,667           $   19,616
Net income                                       $   15,959           $   12,574
Earnings per share
     Basic                                       $     1.38           $     1.01
     Diluted                                     $     1.27           $     0.95
Weighted average shares outstanding:
     Basic                                           11,533               12,432
     Diluted                                         12,523               13,182


                                      F-10






15.      OTHER TRANSACTIONS

         During  1995 and 1993,  the  Company  entered  into  barter  agreements
whereby it delivered $132,000 and $1,098,000,  respectively, of its inventory in
exchange  for future  advertising  credits and other items.  The credits,  which
expire in October 1999,  are valued at the lower of the Company's cost or market
value of the inventory  transferred.  The Company has recorded barter credits of
$15,000 and $36,000 in prepaid  expenses  and other  current  assets at June 30,
1998 and 1997,  respectively.  At June 30, 1997, other assets include $79,000 of
such credits.  No amounts were included in other assets at June 30, 1998.  Under
the terms of the  agreement,  the  Company  is  required  to pay cash equal to a
negotiated  amount of the  bartered  advertising,  or other  items,  and use the
barter credits to pay the balance.  These credits are charged to expense as they
are used.  During the year  ended  June 30,  1998,  approximately  $100,000  was
charged to expense for barter  credits  used. No amounts were charged to expense
for barter credits used during the years ended June 30, 1997 and 1996.

         The Company assesses the recoverability of barter credits periodically.
Factors considered in evaluating the recoverability  include  management's plans
with respect to advertising and other  expenditures for which barter credits can
be  used.  Any  impairment   losses  are  charged  to  operations  as  they  are
determinable. During the years ended June 30, 1997 and 1996, the Company charged
$200,000 and $520,000,  respectively,  to operations for such impairment losses.
No such impairment  losses were charged to operations during the year ended June
30, 1998.

16.     PROFIT-SHARING AND BONUS PLANS

         In January 1991, the Company  established a 401(k)  profit-sharing plan
in which eligible employees may contribute up to 15% of their eligible earnings.
The  Company  may  contribute  to the  plan at the  discretion  of the  Board of
Directors,  subject to applicable regulations. In the years ended June 30, 1998,
1997 and 1996,  the Board  elected to  contribute  an amount equal to 25% of the
first 6% of eligible earnings.  Participants vest in the Company's contributions
at a rate of 20%  after  two  years  of plan  participation  and 20%  each  year
thereafter until fully vested.

         During the years  ended June 30,  1998,  1997 and 1996,  the  Company's
matching contributions were $156,000, $133,000 and, $128,000, respectively.

         The  Company has an  executive  bonus plan and  incentive  compensation
arrangements  for key  employees  based  on an  earnings  formula.  Compensation
expense recorded under these plans was $628,000 and $1,120,000  during the years
ended June 30, 1998 and 1996, respectively. No amounts were recorded under these
plans during the year ended June 30, 1997.

17.      OPERATIONS IN FOREIGN COUNTRIES

         The following is a summary of the financial  activity of the Company by
geographical area (in thousands):


                                                                  Year Ended June 30, 1998
                                             United States           Other         Eliminations            Total
                                             -------------           -----         ------------            -----

                                                                                             
Net sales to unaffiliated entities           $     152,938         $  14,903                             $ 167,841
Transfers between geographic areas                   2,348             2,125          $   (4,473)
                                             -------------         ---------          -----------        ----------
Net sales                                    $     155,286         $  17,028          $   (4,473)        $  167,841
                                             =============         =========          ===========        ==========

Income from operations                       $      31,883         $   2,671          $   (8,985)        $   25,569
                                             =============         =========          ===========        ==========

Identifiable assets                          $      88,818         $  13,096          $     (735)        $  101,179
                                             =============         =========          ===========        ==========


                                      F-11








                                                                      Year Ended June 30, 1997
                                             United States           Other         Eliminations            Total
                                             -------------           -----         ------------            -----


                                                                                             
Net sales to unaffiliated entities           $     122,618         $   4,758                             $  127,376
Transfers between geographic areas                     490             1,621          $   (2,111)
                                             -------------         ---------          ----------         ----------
Net sales                                    $     123,108         $   6,379          $   (2,111)        $  127,376
                                             =============         =========          ==========         ==========

Income from operations                       $      23,927         $   1,834          $   (6,412)        $   19,349
                                             =============         =========          ==========         ==========

Identifiable assets                          $      74,050         $   4,968          $     (138)        $   78,880
                                             =============         =========          ==========         ==========


                                                                  Year Ended June 30, 1996
                                             United States           Other         Eliminations            Total


Net sales to unaffiliated entities           $     120,519         $   4,607                             $  125,126
Transfers between geographic areas                     443             1,302          $   (1,745)
                                             -------------         ---------          ----------
Net sales                                    $     120,962         $   5,909          $   (1,745)        $  125,126
                                             =============         =========          ==========         ==========

Income from operations                       $      22,022         $   1,675          $   (4,745)        $   18,952
                                             =============         =========          ===========        ==========

Identifiable assets                          $      73,940         $   4,061          $      (70)        $   77,931

                                              =============         =========          ==========         ==========


18.      CONTINGENCIES

         In the  normal  course of  business,  the  Company  and  certain of its
subsidiaries  are  defendants  in  various  lawsuits.  After  consultation  with
counsel, management is of the opinion that these various lawsuits,  individually
or in  the  aggregate,  will  not  have  a  materially  adverse  effect  on  the
consolidated financial statements.

19.      SUPPLEMENTAL CASH FLOW INFORMATION

         Disclosure of cash flow information (in thousands):

                                                     Years Ended June 30,
                                           1998            1997            1996
                                        ------------    -----------     --------
   Cash paid during the period for:
     Interest.......................      $    91        $  130          $    24
     Income taxes...................      $ 8,862        $6,026          $ 9,988

          In fiscal  1998,  the Company  purchased  all of the capital  stock of
Ultima Distribution Inc. and Timeposters Inc. The Company also purchased certain
of the assets of Ram Manufacturing, Inc. In conjunction with these acquisitions,
net cash expended was as follows (in thousands) (see Note 14):


         Fair value of assets acquired                              $  (11,809)
         Liabilities assumed                                             7,183
                                                                     ---------
         Cash paid                                                  $   (4,626)
                                                                    ==========
                                      F-12



         Disclosure of noncash investing and financing activities:

         Capital lease  obligations  totaling $88,000 were incurred in 1997 when
the Company entered into leases to acquire certain vehicles.

         The Company  realized a reduction in its current tax  liability  during
1998,  1997 and 1996 in the  amount  of  $5,208,000,  $157,000  and  $1,452,000,
respectively. Such amounts were credited to additional paid-in capital (see Note
9).

20.       SUBSEQUENT EVENTS

         On September 15, 1998,  the Board of Directors of the Company  approved
the  Non-Employee  Director Stock Option Plan.  Under this plan, an aggregate of
150,000  shares of common stock is reserved for issuance to members of the Board
of Directors who are not employees of the Company.  In accordance with the plan,
the per share option price must equal the fair market value of a share of common
stock at the date of grant.  The outstanding  options become  exercisable over a
period of one year from the date of  issuance  and have  terms of 10 years.  The
plan is subject to final approval by the stockholders of the Company.

         On  September  23,  1998,  the Company  entered  into a Revolving  Loan
Agreement (the "Loan  Agreement")  with Wells Fargo Bank,  National  Association
("Wells Fargo").  The Loan Agreement  provides for borrowings  through September
30, 2005 (the "Maturity  Date").  Borrowings  will bear interest either at fixed
rates based on the higher of the bank's  prime rate and the  Federal  Funds Rate
published  by  the  Federal  Reserve  Bank  of New  York  or at  floating  rates
calculated by reference to the interest rates at which the bank offers  deposits
in U.S.  dollars in amounts  approximately  equal to the amount of the  relevant
Loan and for a period of time comparable to the number of days the relevant Loan
will remain outstanding,  together with a margin. The maximum amount that may be
outstanding under the Loan Agreement is $160,000,000  through December 31, 2000.
Thereafter,  the maximum amount of borrowings that may be outstanding  under the
Loan  Agreement is reduced by $20,000,000 in calendar 2001 and by $10,000,000 in
each of the following calendar years up to the Maturity Date. Under the terms of
the Loan  Agreement,  the Company  will pay the Wells Fargo $1.2 million plus an
unused  commitment fee during the term of the Loan  Agreement.  The Company will
also pay legal,  accounting  and other fees and expenses in connection  with the
Loan Agreement.

         On September 24, 1998,  the Company  announced a cash offer for Filofax
Group plc  ("Filofax"),  a UK-based company traded on the London Stock Exchange.
The offer was for (pound)2.00  (approximately  US $3.36) per share pursuant to a
tender offer for all of the outstanding ordinary shares of stock of Filofax. The
offer was not recommended by Filofax's Board of Directors.

         On September 25, 1998, the Company  announced it had reached  agreement
with the Board of Directors of Filofax on the terms of a recommended cash tender
offer (the  "Recommended  Offer").  The  Recommended  Offer was for  (pound)2.10
(approximately US $3.53) per share for all of the outstanding ordinary shares of
Filofax  for  a  total   purchase  price  of   approximately   (pound)50,300,000
(approximately  US  $84,500,000).  The  proposed  acquisition  of  Filofax  (the
"Proposed  Acquisition  of Filofax") will be funded by bank debt pursuant to the
Loan  Agreement.  In this discussion all exchange rate  conversions  between the
U.S.  dollar and the UK pound  sterling  were based on an exchange rate of 1.68,
which was the exchange rate on September 23, 1998.

         Consummation  of the  Company's  Proposed  Acquisition  of  Filofax  is
subject to, among other things, the tender of at least the majority of shares by
Filofax's  stockholders,  regulatory approvals and the satisfaction or waiver of
various  other  conditions.  There  can be no  assurance  at this  time that the
Proposed Acquisition of Filofax will be completed. 

                                      F-13


                          INDEPENDENT AUDITORS' REPORT
Day Runner, Inc.:

We have audited the consolidated  financial  statements of Day Runner,  Inc. and
its  subsidiaries  as of June 30, 1998 and 1997, and for each of the three years
in the period  ended June 30,  1998,  and have issued our report  thereon  dated
August 17,  1998  (September  25,  1998 as to Note 20);  such report is included
elsewhere in this Form 10-K. Our audits also included the consolidated financial
statement  schedule of Day Runner,  Inc.  and its  subsidiaries,  listed in Item
14(a)2. This consolidated  financial statement schedule is the responsibility of
the Company's  management.  Our responsibility is to express an opinion based on
our audits. In our opinion, such consolidated financial statement schedule, when
considered in relation to the basic consolidated financial statements taken as a
whole,  presents  fairly in all  material  respects  the  information  set forth
therein.

DELOITTE & TOUCHE LLP

/s/ DELOITTE & TOUCHE LLP

Los Angeles, California
August 17, 1998





























                                       S-1








                                             DAY RUNNER, INC. AND SUBSIDIARIES

                                    SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS

                                                 (Dollars in thousands)



                                                Balance at                                                Balance at
                                                 June 30,             Charged to                           June 30,
Classification                                     1997               Operations         Deductions          1998
- --------------                               ----------------         ----------         ----------       ---------

                                                                                                
Allowance for doubtful accounts............      $2,682                 $     76         $  2,606
Allowance for sales returns................       5,982                 $  9,799            8,445             7,336
Reserve for obsolete inventory.............       3,259                      898            1,105             3,052

                                                Balance at                                                Balance at
                                                 June 30,             Charged to                           June 30,
Classification                                     1996               Operations         Deductions          1997
- --------------                               ----------------         ----------         ----------       ---------

Allowance for doubtful accounts............      $2,358                 $    381        $      57        $    2,682
Allowance for sales returns................       5,016                   13,883           12,917             5,982
Reserve for obsolete inventory.............       3,473                    1,267            1,481             3,259

                                                Balance at                                                Balance at
                                                 June 30,             Charged to                           June 30,
Classification                                     1995               Operations         Deductions          1996
- --------------                               ----------------         ----------         ----------       ---------

Allowance for doubtful accounts............      $1,671                $     810          $   123           $ 2,358
Allowance for sales returns................       5,461                    8,221            8,666             5,016
Reserve for obsolete inventory.............       3,214                    2,754            2,495             3,473



















                                                          S-2












                                                     EXHIBIT INDEX


Exhibit
Number                     Description

    10.4                   Day Runner  Restated 401(K) Plan effective as of July
                           1, 1998 and Trust  Agreement  effective as of July 1,
                           1998 between the  Registrant  and New York Life Trust
                           Company

    10.6                   1999 Officer Bonus Plan

    10.7                   First Amendment to Officer Severance Plan effective
                           as of August 17, 1998

   10.13                   Standard  Commercial  Lease  Agreement  dated as of
                           October 1, 1997 between RDC Sales and the
                           Registrant

   10.14                   Standard  Commercial  Lease  Agreement dated as of
                           May 11, 1998 between GPM Real Property (7)
                           Ltd. and Endow (7) Inc. and the Registrant

   10.15                   Schedule of Warrants

   10.18                   Form of  Warrant  dated  April 20,  1998 to  purchase
                           shares of the Registrant's Common Stock issued to the
                           non-employee directors of the Company and Schedule of
                           Warrants

   21.1                    Subsidiaries of the Registrant

   23.1                    Consent of  Deloitte & Touche LLP

   27.1                    Financial Data Schedule