<ARTICLE>                     5
<LEGEND>
     This schedule  contains summary  financial  information  extracted from the
consolidated  balance  sheet and the  consolidated  statement of income filed as
part of the  Annual  Report on Form 10-K and is  qualified  in its  entirety  by
reference to such report on Form 10-K.
</LEGEND>
<CIK>                                        0000853102
<NAME>                                       Day Runner, Inc.
<MULTIPLIER>                                    1,000
       
                             
<PERIOD-TYPE>                   Year
<FISCAL-YEAR-END>                              Jun-30-1998
<PERIOD-START>                                 Jun-30-1997
<PERIOD-END>                                   Jun-30-1998
<CASH>                                          2,923
<SECURITIES>                                        0
<RECEIVABLES>                                  42,484
<ALLOWANCES>                                    9,942
<INVENTORY>                                    37,610
<CURRENT-ASSETS>                               84,569
<PP&E>                                         26,972
<DEPRECIATION>                                 15,084
<TOTAL-ASSETS>                                101,179
<CURRENT-LIABILITIES>                          26,594
<BONDS>                                             0
<PREFERRED-MANDATORY>                               0
<PREFERRED>                                         0
<COMMON>                                           14
<OTHER-SE>                                     74,518
<TOTAL-LIABILITY-AND-EQUITY>                  101,179
<SALES>                                       167,841
<TOTAL-REVENUES>                              167,841
<CGS>                                          80,663
<TOTAL-COSTS>                                  80,663
<OTHER-EXPENSES>                               61,609
<LOSS-PROVISION>                                    0
<INTEREST-EXPENSE>                               (172)
<INCOME-PRETAX>                                25,741
<INCOME-TAX>                                    9,833
<INCOME-CONTINUING>                            15,908
<DISCONTINUED>                                      0
<EXTRAORDINARY>                                     0
<CHANGES>                                           0
<NET-INCOME>                                   15,908
<EPS-PRIMARY>                                    1.38
<EPS-DILUTED>                                    1.27