<ARTICLE> 5 <LEGEND> THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM DIEDRICH COFFEE, INC. UNAUDITED FINANCIAL STATEMENTS FOR THE THIRTY-NINE WEEKS ENDED AND AS OF OCTOBER 28, 1998 CONTAINED IN COMPANY'S 3RD QUARTER 1999 10-Q AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS </LEGEND> <PERIOD-TYPE> 9-MOS <FISCAL-YEAR-END> JAN-27-1999 <PERIOD-START> JAN-29-1998 <PERIOD-END> OCT-28-1998 <CASH> 863,730 <SECURITIES> 0 <RECEIVABLES> 289,131 <ALLOWANCES> 0 <INVENTORY> 1,334,488 <CURRENT-ASSETS> 2,797,494 <PP&E> 14,405,709 <DEPRECIATION> 5,017,110 <TOTAL-ASSETS> 12,792,097 <CURRENT-LIABILITIES> 3,758,595 <BONDS> 0 <PREFERRED-MANDATORY> 0 <PREFERRED> 0 <COMMON> 59,478 <OTHER-SE> 5,967,503 <TOTAL-LIABILITY-AND-EQUITY> 12,792,097 <SALES> 17,996,128 <TOTAL-REVENUES> 17,996,128 <CGS> 8,113,504 <TOTAL-COSTS> 8,113,504 <OTHER-EXPENSES> 11,730,448 <LOSS-PROVISION> 0 <INTEREST-EXPENSE> 291,894 <INCOME-PRETAX> (2,112,032) <INCOME-TAX> 3,690 <INCOME-CONTINUING> (2,115,722) <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> (2,115,722) <EPS-PRIMARY> (0.36) <EPS-DILUTED> (0.36)