EXHIBIT 99.3
 
                    INSTRUCTION TO REGISTERED HOLDER AND/OR
                 BOOK-ENTRY TRANSFER OF PARTICIPANT FROM OWNER
                                       OF
                      PRICE COMMUNICATIONS WIRELESS, INC.
 
                 9 1/8% SERIES A SENIOR SECURED NOTES DUE 2006
 
TO REGISTERED HOLDER AND/OR PARTICIPANT OF THE BOOK-ENTRY TRANSFER FACILITY:
 
    The undersigned hereby acknowledges receipt of the Prospectus dated       ,
1998 (the "Prospectus") of Price Communications Wireless, Inc., a Delaware
corporation (the "Company"), and the accompanying Letter of Transmittal (the
"Letter of Transmittal"), that together constitute the Company's offer (the
"Exchange Offer"). Capitalized terms used but not defined herein have the
meaning as ascribed to them in the Prospectus.
 
    This will instruct you, the registered holder and/or book-entry transfer
facility participant, as to the action to be taken by you relating to the
Exchange Offer with respect to the Old Notes held by you for the account of the
undersigned.
 
    The aggregate face amount of the Old Notes held by you for the account of
the undersigned is (fill in amount):
 
    $          of the 9 1/8% Series A Senior Secured Notes due 2006
 
    With respect to the Exchange Offer, the undersigned hereby instructs you
(check appropriate box):
 
    / / To TENDER the following Old Notes held by you for the account of the
undersigned (insert principal amount of Old Notes to be tendered, if any):
 
    $       of the 9 1/8% Series A Senior Secured Notes due 2006
 
    / / NOT to TENDER any Old Notes held by you for the account of the
undersigned.
 
    If the undersigned instructs you to tender the Old Notes held by you for the
account of the undersigned, it is understood that you are authorized to make, on
behalf of the undersigned (and the undersigned, by its signature below, hereby
makes to you), the representation and warranties contained in the Letter of
Transmittal that are to be made with respect to the undersigned as a beneficial
owner, including but not limited to the representations, that (i) the New Notes
acquired pursuant to the Exchange Offer are being obtained in the ordinary
course of business of the undersigned, (ii) neither the undersigned nor any such
other person has an arrangement or understanding with any person to participate
in the distribution of such New Notes, (iii) if the undersigned is not a
broker-dealer, or is a broker-dealer but will not receive New Notes for its own
account in exchange for Old Notes, neither the undersigned nor any such other
person is engaged in or intends to participate in the distribution of such New
Notes and (iv) neither the undersigned nor any such person is an "affiliate" of
the Company within the meaning of Rule 405 under the Securities Act of 1933, as
amended (the "Securities Act"). If the undersigned is a broker-dealer (whether
or not it is also an "affiliate") that will receive New Notes for its own
account in exchange for Old Notes, it represents that such old Notes were
acquired as a result of market-making activities or other trading activities,
and it acknowledges that it will deliver a prospectus meeting the requirements
of the Securities Act in connection with any resale of such New Notes. By
acknowledging that it will deliver and by delivering a prospectus meeting the
requirements of the Securities Act in connection with any resale of such New
Notes, the undersigned is not deemed to admit that it is an "underwriter" within
the meaning of the Securities Act.

                                   SIGN HERE
 
Name of beneficial owner(s): ___________________________________________________
 
Signature(s): __________________________________________________________________
 
Names(s) (please print): _______________________________________________________
 
Address: _______________________________________________________________________
 
Telephone Number: ______________________________________________________________
 
Taxpayer Identification or Social Security Number: _____________________________
 
Date: __________________________________________________________________________
 
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