OFFER TO EXCHANGE
                 9 1/8% SERIES A SENIOR SECURED NOTES DUE 2006
                          FOR ANY AND ALL OUTSTANDING
                 9 1/8% SERIES B SENIOR SECURED NOTES DUE 2006
                                       OF
                      PRICE COMMUNICATIONS WIRELESS, INC.
 
    To Our Clients:
 
    We are enclosing herewith a Prospectus, dated             , 1998, of Price
Communications Wireless, Inc. (the "Company"), a Delaware corporation, and a
related Letter of Transmittal (which together constitute the "Exchange Offer")
relating to the offer by the Company to exchange its 9 1/8% Series B Senior
Secured Notes due 2006 (the "New Notes"), pursuant to an offering registered
under the Securities Act of 1933, as amended (the "Securities Act"), for a like
principal amount of its issued and outstanding 9 1/8% Series A Senior Secured
Notes due 2006 (the "Old Notes") upon the terms and subject to the conditions
set forth in the Exchange Offer.
 
    PLEASE NOTE THAT THE EXCHANGE OFFER WILL EXPIRE AT 5:00 P.M., NEW YORK CITY
TIME, ON       , 1998, UNLESS EXTENDED.
 
    The Offer is not conditioned upon any minimum number of Old Notes being
tendered.
 
    We are the holder of record and/or participant in the book-entry transfer
facility of Old Notes held by us for your account. A tender of such Old Notes
can be made only by us as the record holder and/or participant in the book-entry
transfer facility and pursuant to your instructions. The Letter of Transmittal
is furnished to you for your information only and cannot be used by you to
tender Old Notes held by us for your account.
 
    We request instructions as to whether you wish to tender any or all of the
Old Notes held by us for your account pursuant to the terms and conditions of
the Exchange Offer. We also request that you confirm that we may on your behalf
make the representations contained in the Letter of Transmittal.
 
    Pursuant to the Letter of Transmittal, each holder of Old Notes will
represent to the Company that (i) the New Notes acquired in the Exchange Offer
are being obtained in the ordinary course of business of the person receiving
such New Notes, whether or not such person is such holder, (ii) neither the
holder of the Old Notes nor any such other person has an arrangement or
understanding with any person to participate in the distribution of such New
Notes, (iii) if the holder is not a broker-dealer or is a broker-dealer but will
not receive New Notes for its own account in exchange for Old Notes, neither the
holder nor any such other person is engaged in or intends to participate in a
distribution of the New Notes and (iv) neither the holder nor any such other
person is an "affiliate" of the Company within the meaning of Rule 405 under the
Securities Act. If the tendering holder is a broker-dealer (whether or not it is
also an "affiliate") that will receive New Notes for its own account in exchange
for Old Notes, we will represent on behalf of such broker-dealer that the Old
Notes to be exchanged for the New Notes were acquired by it as a result of
market-making activities or other trading activities, and acknowledge on behalf
of such New Notes, such broker-dealer that it will deliver a prospectus meeting
the requirements of the Securities Act in connection with any resale of such New
Notes. By acknowledging that it will deliver and by delivering a prospectus
meeting the requirements of the Securities Act in connection with any resale of
such New Notes, such broker-dealer is not deemed to admit that it is an
"underwriter" within the meaning of the Securities Act.
 
                               Very truly yours,