Exhibit 99.3

                                          FOR IMMEDIATE RELEASE
                                                               
                      YAHOO! EXPANDS EXECUTIVE ROLES

        TIM KOOGLE APPOINTED CHAIRMAN; JEFF MALLETT NAMED PRESIDENT

     SANTA CLARA, Calif.-JAN. 12, 1999-Yahoo! Inc. (NASDAQ: YHOO), a 
leading Internet media company, today announced the expansion of executive 
roles.  Effective immediately, Tim Koogle ("TK"), Yahoo!'s president and 
chief executive officer has been appointed chairman and chief executive 
officer of the company. Koogle was recently named one of "The Top 25 
Executives of the Year" for 1998 by BUSINESSWEEK (Jan. 11, 1999).  Jeff 
Mallett has been named president in addition to his current role as chief 
operating officer of the company, and has joined the Board of Directors.
     
     Koogle and Mallett joined Yahoo! in mid-1995.  In conjunction with David 
Filo and Jerry Yang, Yahoo!'s co-founders, they developed the original 
business model and strategy that the company continues to execute today.  
Since shaping the company during its start-up phase, Koogle and Mallett have 
led Yahoo! to its current leading position as a profitable, preeminent 
global Web network. Under their leadership, Yahoo! has achieved several 
consecutive quarters of increasing profitability and 1998 annual net revenues 
of $203,270,000.

     "Yahoo! started off with Chief Yahoos-Jerry and David.  For the last 
four years another pair of Yahoos-TK and Jeff-have placed their formidable 
managerial imprints on the company. Their new, expanded titles formally 
reflect a management structure that has existed for more than a year.  Both 
TK and Jeff have ensured that Yahoo! emerged from the complex and intensely 
competitive environment since the Internet's creation. Now their challenge is 
to ensure the company becomes a sustainable and prominent part of the 
Internet's future," said Michael Moritz, Yahoo! Board Member and a General 
Partner of Sequoia Capital, Yahoo!'s founding investor. 
     
     Yahoo!'s co-founder and chief Yahoo! Jerry Yang continues in
his role working closely with Koogle and Mallett to develop
corporate business strategies and guide the future direction of
the company.  David Filo, Yahoo! co-founder and chief Yahoo!,
continues to serve as a key technologist, directing the
operations behind Yahoo!'s global network of Web properties.
     
     Yahoo! made no organizational or reporting structure changes
in conjunction with the announced expansion of executive roles.

ABOUT YAHOO!
     Yahoo! Inc. is a global Internet media company that offers a
branded network of comprehensive information, communication and
shopping services to millions of users daily.  As the first
online navigational guide to the Web, www.yahoo.com is a leading
guide in terms of traffic, advertising, household and business
user reach, and is one of the most recognized brands associated
with the Internet.  The company's global Web network includes 15
world properties.  Yahoo! has offices in Europe, the Asia Pacific
and Canada, and is headquartered in Santa Clara, Calif.

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Yahoo! and the Yahoo! logo are registered trademarks of Yahoo! Inc.
 All other names are trademarks and/or registered trademarks of
                    their respective owners.

PRESS CONTACTS:
Blaise Simpson, NRW PR, (650) 827-7065, blaise@nrwpr.com
Diane Hunt, Yahoo! Inc., (408) 731-3441, diane@yahoo-inc.com