Exhibit 99


                       @ENTERTAINMENT ANNOUNCES CONCURRENT
                           DEBT AND EQUITY OFFERINGS

Hartford, CT, January 13, 1999--@Entertainment, Inc. (Nasdaq: ATEN) announced 
today that it intends to issue preferred shares to Morgan Grenfell Private 
Equity Limited, a member of the Deutsche Bank Group, generating gross 
proceeds of approximately $50 million. The preferred shares will accrue 
dividends at a rate of 12% per annum. The institutional investor holding the 
preferred shares will have the right to appoint directors to the Company's 
board, and those directors will have the right to approve certain 
@Entertainment transactions.

This equity transaction is designed to occur concurrently with a debt 
offering that the Company intends to undertake, with anticipated gross 
proceeds of approximately $100 million.

The Company expects to complete these transactions during the month of 
January. The two transactions, if consummated, will together result in gross 
proceeds to the Company of approximately $150 million. The net proceeds are 
intended to be used to fund capital expenditures, operating losses and 
working capital primarily related to the development and operation of its 
direct-to-home satellite business, as well as for general corporate purposes 
and certain other investments.

Both transactions will involve the sale of warrants to purchase shares of the 
Company's common stock. Final terms for the two transactions have not been 
established, and the preferred shares transaction also remains subject to the 
approval of @Entertainment's board of directors. There can be no assurance 
that either transaction will be consummated.

The preferred shares, debt securities and warrants referenced above will not 
be registered under the Securities Act of 1933, and may not be offered or 
sold in the United States absent registration or an applicable exemption from 
registration requirements. This press release shall not constitute an offer 
to sell, or the solicitation of an offer to buy, any of the securities 
referenced herein. The aforementioned remarks contain forward-looking 
statements that involve risks and uncertainties including, without 
limitation, those relating to the timing, amount, terms and consummation of 
the equity and debt transactions described herein.

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CONTACTS:

Robert E. Fowler, III                       Chris Plunkett/Mike Smargiassi
Chief Executive Officer                     Brainerd Communicators, Inc.
011-44-171-478-3800                         212-986-6667

Donald Miller-Jones
Chief Financial Officer
011-44-171-478-3800