<ARTICLE> 5 <LEGEND> THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE YAHOO! INC. ANNUAL REPORT ON FORM 10-K FOR THE PERIOD ENDED DECEMBER 31, 1998 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS. </LEGEND> <MULTIPLIER> 1,000 <PERIOD-TYPE> 12-MOS <FISCAL-YEAR-END> DEC-31-1998 <PERIOD-START> JAN-01-1998 <PERIOD-END> DEC-31-1998 <CASH> 125,474 <SECURITIES> 308,025 <RECEIVABLES> 29,798 <ALLOWANCES> 4,967 <INVENTORY> 0 <CURRENT-ASSETS> 467,239 <PP&E> 23,509 <DEPRECIATION> 8,320 <TOTAL-ASSETS> 621,884 <CURRENT-LIABILITIES> 79,983 <BONDS> 0 <PREFERRED-MANDATORY> 0 <PREFERRED> 0 <COMMON> 23 <OTHER-SE> 536,187 <TOTAL-LIABILITY-AND-EQUITY> 621,884 <SALES> 0 <TOTAL-REVENUES> 203,270 <CGS> 0 <TOTAL-COSTS> 26,742 <OTHER-EXPENSES> 147,760 <LOSS-PROVISION> 0 <INTEREST-EXPENSE> 0 <INCOME-PRETAX> 43,415 <INCOME-TAX> 17,827 <INCOME-CONTINUING> 25,588 <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> 25,588 <EPS-PRIMARY> 0.14<F1> <EPS-DILUTED> 0.11 <FN> <F1>REFLECTS BASIC EPS ACCORDING TO SFAS 128 </FN>