<ARTICLE> 5
       
                             
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1998
<PERIOD-START>                             JAN-01-1998
<PERIOD-END>                               DEC-31-1998
<CASH>                                      18,910,675
<SECURITIES>                                         0
<RECEIVABLES>                                  258,207
<ALLOWANCES>                                  (40,000)
<INVENTORY>                                  2,614,673
<CURRENT-ASSETS>                            22,337,701
<PP&E>                                       2,281,502
<DEPRECIATION>                               (438,790)
<TOTAL-ASSETS>                              24,373,272
<CURRENT-LIABILITIES>                        6,655,250
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                   (3,565,628)
<OTHER-SE>                                 14,085,514
<TOTAL-LIABILITY-AND-EQUITY>               24,373,272
<SALES>                                   (57,296,880)
<TOTAL-REVENUES>                          (57,296,880)
<CGS>                                       12,442,307
<TOTAL-COSTS>                               25,966,567
<OTHER-EXPENSES>                               221,434
<LOSS-PROVISION>                                61,875
<INTEREST-EXPENSE>                                 455
<INCOME-PRETAX>                           (19,193,078)
<INCOME-TAX>                                 6,707,584
<INCOME-CONTINUING>                       (12,485,494)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                              (12,485,494)
<EPS-PRIMARY>                                     1.34
<EPS-DILUTED>                                     1.28