EXHIBIT 10.20

                         WADDELL & REED FINANCIAL, INC.
                            1998 STOCK INCENTIVE PLAN


         SECTION 1.  GENERAL PURPOSE OF PLAN; DEFINITIONS.

         The name of this plan is the Waddell & Reed Financial, Inc. 1998 Stock
Incentive Plan (the "Plan"). The purpose of the Plan is to enable Waddell & Reed
Financial, Inc. (the "Company") and its Subsidiaries to attract and retain
employees, directors and consultants who contribute to the Company's success by
their ability, ingenuity and industry, and to enable such employees and
directors to participate in the long-term success and growth of the Company
through an equity interest in the Company.

         For purposes of the Plan, the following terms shall be defined as set
forth below:

         a. "Affiliate" means (i) any corporation (other than a Subsidiary),
partnership, joint venture or any other entity in which the Company owns,
directly or indirectly, at least a 10 percent beneficial ownership interest, and
(ii) the Company's parent company or former parent company.

         b.       "Board" means the Board of Directors of the Company.

         c. "Cause" means a participant's willful misconduct or dishonesty, any
of which is directly and materially harmful to the business or reputation of the
Company or any Subsidiary or Affiliate.

         d. "Code" means the Internal Revenue Code of 1986, as amended, or any
successor thereto.

         e. "Committee" means the Compensation Committee of the Board. If at any
time no Committee shall be in office, then the functions of the Committee
specified in the Plan shall be exercised by the Board.

         f.       "Commission" means the Securities and Exchange Commission.

         g. "Company" means Waddell & Reed Financial, Inc., a corporation
organized under the laws of the State of Delaware (or any successor
corporation).

         h.       "Deferred  Stock" means an award made  pursuant to Section 9
below of the right to receive  Stock at the end of a specified deferral period.

         i. "Director Stock Option" means any option to purchase shares of Stock
granted pursuant to Section 6.

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         j. "Disability" means total and permanent disability as determined
under the Company's long term disability program. With respect to Director Stock
Options, "Disability" shall be determined as if the Director was covered under
the Company's long term disability program.

         k. "Early Retirement" means retirement from active employment with the
Company, any Subsidiary, and any Affiliate pursuant to the early retirement
provisions of the applicable tax-qualified Company pension plan.

         l. "Exchange Act" means the Securities Exchange Act of 1934, as
amended, and any successor thereto.

         m. "Fair Market Value" means, as of the date of the initial public
offering, the initial public offering price for the stock, and thereafter the
closing price of the Stock on the New York Stock Exchange Composite Tape on the
date in question.
         n. "Incentive Stock Option" means any Stock Option intended to be and
designated as an "incentive stock option" within the meaning of Section 422 of
the Code.

         o. "Immediate Family" means the children, grandchildren or spouse of
any optionee.

         p. "Non-Qualified Stock Option" means any Stock Option that is not an
Incentive Stock Option.

         q. "Normal Retirement" means retirement from active employment with the
Company, any Subsidiary, and any Affiliate on or after the normal retirement
date specified in the applicable tax-qualified Company pension plan.

         r. "Plan" means this 1998 Stock Incentive Plan.

         s. "Restricted Stock" means an award of shares of Stock that are
subject to restrictions under Section 8.

         t.       "Retirement" means Normal or Early Retirement.

         u. "Stock" means the Class A Common Stock of the Company, par value
$.01.

         v. "Stock Appreciation Right" means a right granted under Section 7
below to surrender to the Company all or a portion of a Stock Option in exchange
for an amount equal to the difference between (i) the Fair Market Value, as of
the date such Stock Option or such portion thereof is surrendered, of the shares
of Stock covered by such Stock Option or such portion thereof, and (ii) the
aggregate exercise price of such Stock Option or such portion thereof.

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         w. "Stock Option" means any option to purchase shares of Stock granted
to employees pursuant to Section 5.

         x. "Subsidiary" means any corporation (other than the Company) in an
unbroken chain of corporations beginning with the Company if each of the
corporations (other than the last corporation in the unbroken chain) owns stock
possessing 50% or more of the total combined voting power of all classes of
stock in one of the other corporations in the chain.

         SECTION 2.  ADMINISTRATION.

         The Plan shall be administered by the Committee which shall at all
times comply with any applicable requirements of Rule 16b-3 of the Exchange Act.
All members of the Committee shall also be "outside directors" within the
meaning of Section 162(m) of the Code.

         The Committee shall have the power and authority to grant to eligible
employees, pursuant to the terms of the Plan: (i) Stock Options; (ii) Stock
Appreciation Rights; (iii) Restricted Stock or (iv) Deferred Stock.

         In particular, the Committee shall have the authority:

                  (i) to select the consultants, officers and other key
employees of the Company, its Subsidiaries, and its Affiliates to whom Stock
Options, Stock Appreciation Rights, Restricted Stock or Deferred Stock awards or
a combination of the foregoing from time to time will be granted hereunder;

                  (ii) to determine whether and to what extent Incentive Stock
Options, Non-Qualified Stock Options, Stock Appreciation Rights, Restricted
Stock or Deferred Stock, or a combination of the foregoing, are to be granted
hereunder;

                  (iii) to determine the number of shares of Stock to be covered
by each such award granted hereunder;

                  (iv) to determine the terms and conditions, not inconsistent
with the terms of the Plan, of any award granted hereunder (other than Director
Stock Options), including, but not limited to, any restriction on any Stock
Option or other award and/or the shares of Stock relating thereto based on
performance and/or such other factors as the Committee may determine, in its
sole discretion, and any vesting acceleration features based on performance
and/or such other factors as the Committee may determine, in its sole
discretion;

                  (v) to determine whether, to what extent and under what
circumstances Stock 

                                       3



and other amounts payable with respect to an award under this Plan shall be 
deferred either automatically or at the election of a participant, including 
providing for and determining the amount (if any) of deemed earnings on any 
deferred amount during any deferral period.

         The Committee shall have the authority to adopt, alter and repeal such
administrative rules, guidelines and practices governing the Plan as it shall,
from time to time, deem advisable; to interpret the terms and provisions of the
Plan and any award issued under the Plan (and any agreements relating thereto);
and to otherwise supervise the administration of the Plan.

         All decisions made by the Committee pursuant to the provisions of the
Plan shall be final and binding on all persons, including the Company and Plan
participants.

         SECTION 3.  STOCK SUBJECT TO PLAN.

         The total number of shares of Stock reserved and available for
distribution under the Plan shall be 13,000,000.

         If any shares of Stock that have been optioned cease to be subject to
option, or if any shares subject to any Restricted Stock or Deferred Stock award
granted hereunder are forfeited or such award otherwise terminates, such shares
shall again be available for distribution in connection with future awards under
the Plan.

         In the event of any merger, reorganization, consolidation,
recapitalization, Stock dividend, or other change in corporate structure
affecting the Stock, an equitable substitution or adjustment shall be made in
(i) the aggregate number of shares reserved for issuance under the Plan, (ii)
the number and option price of shares subject to outstanding Stock Options and
Director Stock Options granted under the Plan, (iii) the number of shares
subject to Restricted Stock or Deferred Stock awards granted under the Plan,
(iv) the aggregate number of shares available for issuance to any employee
pursuant to Section 4(a), and (v) the number of Director Stock Options to be
granted each year pursuant to Section 6, as may be determined to be appropriate
by the Committee, in its sole discretion, provided that the number of shares
subject to any award shall always be a whole number. Such adjusted option price
shall also be used to determine the amount payable by the Company upon the
exercise of any Stock Appreciation Right associated with any Stock Option.

         SECTION 4.  ELIGIBILITY.

         (a) Consultants, officers and other key employees of the Company, its
Subsidiaries or its Affiliates (but excluding members of the Committee and any
person who serves only as a director, except as provided in Section 6 below) who
are responsible for or contribute to the management, growth and/or profitability
of the business of the Company, its Subsidiaries, or its Affiliates are eligible
to be granted Stock Options, Stock 

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Appreciation Rights, Restricted Stock or Deferred Stock awards. Only 
employees of the Company and its Subsidiaries are eligible to be granted 
Incentive Stock Options.

         Except as provided in Section 6, the optionees and participants under
the Plan shall be selected from time to time by the Committee, in its sole
discretion, from among those eligible, and the Committee shall determine, in its
sole discretion, the number of shares covered by each award or grant; provided,
however, that no employee shall be granted Stock Options on more than 2,500,000
shares in any calendar year.

         (b) Directors of the Company (other than directors who are also
officers or employees of the Company, its Subsidiaries or its Affiliates) are
eligible to receive Director Stock Options pursuant to Section 6 of the Plan.

         SECTION 5.  STOCK OPTIONS FOR EMPLOYEES.

         Stock Options may be granted either alone or in addition to other
awards granted under the Plan. Any Stock Option granted under the Plan shall be
in such form as the Committee may from time to time approve, and the provisions
of Stock Option awards need not be the same with respect to each optionee.

         The Stock  Options  granted  under the Plan may be of two types:  (i)
Incentive Stock Options and (ii) Non-Qualified Stock Options.

         The Committee shall have the authority to grant any optionee Incentive
Stock Options, Non-Qualified Stock Options, or both types of Stock Options (in
each case with or without Stock Appreciation Rights) except that Incentive Stock
Options shall not be granted to employees of an Affiliate. To the extent that
any Stock Option does not qualify as an Incentive Stock Option, it shall
constitute a separate Non-Qualified Stock Option.

         Except as provided in Section 5(1), no term of this Plan relating to
Incentive Stock Options shall be interpreted, amended or altered, nor shall any
discretion or authority granted under the Plan be so exercised, so as to
disqualify either the Plan or any Incentive Stock Option under Section 422 of
the Code. Notwithstanding the foregoing, in the event an optionee voluntarily
disqualifies an option as an Incentive Stock Option within the meaning of
Section 422 of the Code, the Committee may, but shall not be obligated to, make
such additional grants, awards or bonuses as the Committee shall deem
appropriate, to reflect the tax savings to the Company which results from such
disqualification.

         Stock Options granted under the Plan shall be subject to the following
terms and conditions and shall contain such additional terms and conditions, not
inconsistent with the terms of the Plan, as the Committee shall deem desirable:

         (a) OPTION PRICE. The option price per share of Stock purchasable under

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a Stock Option shall be determined by the Committee at the time of grant but
shall be not less than 100% of the Fair Market Value of the Stock on the date of
the grant of the Stock Option.

         (b) OPTION TERM. The term of each Stock Option shall be fixed by the
Committee, but no Incentive Stock Option shall be exercisable more than ten
years after the date such Incentive Stock Option is granted.

         (c) EXERCISABILITY. Subject to paragraph (l) of this Section 5 with
respect to Incentive Stock Options, Stock Options shall be exercisable at such
time or times and subject to such terms and conditions as shall be determined by
the Committee, provided, however, that, except as provided in Section 5(f),
5(g), 5(h) or 13, no Stock Option shall be exercisable prior to six months from
the date of the granting of the option. Notwithstanding the limitations set
forth in the preceding sentence, the Committee may accelerate the exercisability
of any Stock Option, at any time in whole or in part, based on performance
and/or such other factors as the Committee may determine in its sole discretion.

         (d) METHOD OF EXERCISE. Stock Options may be exercised in whole or in
part at any time during the option period, by giving written notice of exercise
to the Company specifying the number of shares to be purchased, accompanied by
payment in full of the purchase price, in cash, by check or such other
instrument as may be acceptable to the Committee (including instruments
providing for "cashless exercise"). As determined by the Committee, in its sole
discretion, at or after grant, payment in full or in part may also be made in
the form of unrestricted Stock already owned by the optionee or, in the case of
the exercise of a Non-Qualified Stock Option, Restricted Stock or Deferred Stock
subject to an award hereunder (based, in each case, on the Fair Market Value of
the Stock on the date the option is exercised, as determined by the Committee).
If payment of the option exercise price of a Non-Qualified Stock Option is made
in whole or in part in the form of Restricted Stock or Deferred Stock, the
shares received upon the exercise of such Stock Option shall be restricted or
deferred, as the case may be, in accordance with the original term of the
Restricted Stock award or Deferred Stock award in question, except that the
Committee may direct that such restrictions or deferral provisions shall apply
to only the number of such shares equal to the number of shares of Restricted
Stock or Deferred Stock surrendered upon the exercise of such option. No shares
of unrestricted Stock shall be issued until full payment therefor has been made.
An optionee shall have the rights to dividends or other rights of a stockholder
with respect to shares subject to the option when the optionee has given written
notice of exercise and has paid in full for such shares.

         (e) TRANSFERABILITY OF OPTIONS. A Stock Option agreement may permit an
optionee to transfer the Stock Option to members of his or her Immediate Family,
to one or more trusts for the benefit of such Immediate Family members, or to
one or more partnerships where such Immediate Family members are the only
partners if (i) the agreement setting forth such Stock Option expressly provides
that the Stock Option may 

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be transferred only with the express written consent of the Committee, and 
(ii) the optionee does not receive any consideration in any form whatsoever 
for said transfer. Any Stock Option so transferred shall continue to be 
subject to the same terms and conditions in the hands of the transferee as 
were applicable to said Stock Option immediately prior to the transfer 
thereof.

         Any Stock Option not (i) granted pursuant to any agreement expressly
allowing the transfer of said Stock Option or (ii) amended expressly to permit
its transfer shall not be transferable by the optionee otherwise than by will or
by the laws of descent and distribution and such Stock Option thus shall be
exercisable during the optionee's lifetime only by the optionee.

         (f) TERMINATION BY DEATH. Unless otherwise determined by the Committee,
if an optionee's employment with the Company, any Subsidiary, and any Affiliate
terminates by reason of death (or if an optionee dies following termination of
employment by reason of disability or Normal Retirement), any Stock Option shall
become immediately exercisable and may thereafter be exercised by the legal
representative of the estate or by the legatee of the optionee under the will of
the optionee, during the period ending on the expiration of the stated term of
such Stock Option or the first anniversary of the optionee's death, whichever is
later.

         (g) TERMINATION BY REASON OF DISABILITY. Unless otherwise determined by
the Committee, if an optionee's employment with the Company, any Subsidiary and
any Affiliate terminates by reason of Disability, any Stock Option held by such
optionee shall be immediately exercisable and may thereafter be exercised during
the period ending on the expiration of the stated term of such Stock Option. In
the event of termination of employment by reason of Disability, if an Incentive
Stock Option is exercised after the expiration of the exercise periods that
apply for purposes of Section 422 of the Code, such Stock Option will thereafter
be treated as a Non-Qualified Stock Option.

         (h) TERMINATION BY REASON OF RETIREMENT. Unless otherwise determined by
the Committee, if an optionee's employment with the Company, any Subsidiary and
any Affiliate terminates by reason of Normal Retirement, any Stock Option held
by such optionee shall become immediately exercisable. A Stock Option held by an
optionee whose employment has terminated by reason of Normal Retirement shall
expire at the end of the stated term of such Stock Option, unless otherwise
determined by the Committee.

         If an optionee's employment with the Company, any Subsidiary and any
Affiliate terminates by reason of Early Retirement, any Stock Option shall
terminate three years from the date of such Early Retirement or upon the
expiration of the stated term of the Stock Option, whichever is shorter, unless
otherwise determined by the Committee. In the event of Early Retirement, there
shall be no acceleration of vesting of the Stock Option unless otherwise
determined by the Committee at or after grant, and said Stock Option may only be
exercised to the extent it is or has become exercisable prior to 

                                       7



termination of the Stock Option.

         In the event of termination of employment by reason of Retirement, if
an Incentive Stock Option is exercised after the exercise periods that apply for
purposes of Section 422 of the Code, such Stock Option will thereafter be
treated as a Non-Qualified Stock Option.

         (i) TERMINATION FOR CAUSE. If the optionee's employment with the
Company, any Subsidiary and any Affiliate is terminated for Cause, the Stock
Option shall immediately be forfeited to the Company upon the giving of notice
of termination of employment.

         (j) OTHER TERMINATION. If the optionee's employment with the Company,
any Subsidiary and any Affiliate is involuntarily terminated by the optionee's
employer without Cause, the Stock Option shall terminate three months from the
date of termination of employment or upon the expiration of the stated term of
the Stock Option, whichever is shorter, unless otherwise determined by the
Committee. If an optionee's employment with the Company, any Subsidiary and any
Affiliate is voluntarily terminated for any reason, the Stock Option shall
terminate one month from the date of termination of employment or upon the
expiration of the stated term of the Stock Option, whichever is shorter. In the
event of involuntary termination without Cause or voluntary termination for any
reason, there shall be no acceleration of vesting of the Stock Option unless
otherwise determined by the Committee and said Stock Option may only be
exercised to the extent it is or has become exercisable prior to termination of
the Stock Option.

         (k) TERMINATION UPON CHANGE OF CONTROL. Notwithstanding the provisions
of Section 5(j) or the stated term of the Stock Option, if the optionee's
employment with the Company, any Subsidiary and any Affiliate is involuntarily
terminated by the optionee's employer without Cause by reason of or within three
months after a merger or other business combination resulting in a "Change of
Control" as defined in Section 13 of this Plan, the Stock Option shall terminate
upon the later of six months and one day after such merger or business
combination or ten business days following the expiration of the period during
which publication of financial results covering at least thirty days of
post-merger combined operations has occurred.

         (l) LIMIT ON VALUE OF INCENTIVE STOCK OPTION FIRST EXERCISABLE
ANNUALLY. The aggregate Fair Market Value (determined at the time of grant) of
the Stock for which "incentive stock options" within the meaning of Section 422
of the Code are exercisable for the first time by an optionee during any
calendar year under the Plan (and/or any other stock option plans of the
Company, any Subsidiary and any Affiliate) shall not exceed $100,000.
Notwithstanding the preceding sentence, the exercisability of such Stock Options
may be accelerated by the Committee and shall be accelerated as provided in
Sections 5(f), 5(g), 5(h), and 13, in which case Stock Options which exceed such
$100,000 limit shall be treated as Non-Qualified Stock Options. For this
purpose, options 

                                       8



granted earliest shall be applied first to the $100,000 limit. In the event 
that only a portion of the options granted at the same time can be applied to 
the $100,000 limit, the Company shall issue separate share certificates for 
such number of shares as does not exceed the $100,000 limit, and shall 
designate such shares as ISO stock in its share transfer records.

         SECTION 6.  DIRECTOR STOCK OPTIONS.

         Director Stock Options granted under the Plan shall be Non-Qualified
Stock Options. Such Director Stock Options may be granted pursuant to a
pre-established formula contained in the Plan or may, in the sole discretion of
the entire Board of Directors, be granted as to such number of shares and upon
such terms and conditions as shall be determined by said Board of Directors.

         Director Stock Options granted under the Plan shall be evidenced by a
written agreement in such form as the Committee shall from time to time approve,
which agreements shall comply with and be subject to the following terms and
conditions:

         (a) FORMULA-BASED DIRECTOR STOCK OPTIONS. For 1998, 6,000 Director
Stock Options shall be granted automatically to each member of the Board who is
not an employee of the Company, its Subsidiaries or Affiliates ("Outside
Director"). For each calendar year thereafter, 3,000 Director Stock Options
shall be granted automatically on the first day of each calendar year on which
Stock is publicly traded on the New York Stock Exchange to each Outside
Director.

         The option price per share of Stock purchasable under such Director
Stock Option shall be 100% of the Fair Market Value of the Stock on the date of
the grant of the Director Stock Option. Except as provided in Section 13, said
Director Stock Options shall become exercisable in full six months from the date
of the grant of the option and shall remain exercisable for a term of ten years
and two days from the date such Director Stock Option is granted.

         (b) NON-FORMULA BASED DIRECTOR STOCK OPTIONS. Within its sole
discretion, the entire Board may award Director Stock Options on a non-formula
basis to all or such individual Outside Directors as it shall select. Such
Director Stock Options may be awarded at such times and for such number of
shares as the Board in its discretion determines. The price of such Director
Stock Options may be fixed by the Board at a discount not to exceed 25% of the
fair market value of the Stock on the date of grant or may be the fair market
value of the Stock on the grant date. Such Director Stock Options shall become
first exercisable and have an option term as determined by the Board in its
discretion, provided however, that except as described in Section 13 and in
paragraph (e) of this section, no such Director Stock Option shall be first
exercisable until six months from the date of grant. All other terms and
conditions of such Director Stock Options shall be as established by the Board
in its sole discretion.

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         (c) METHOD OF EXERCISE. Any Director Stock Option granted pursuant to
the Plan may be exercised in whole or in part at any time during the option
period, by giving written notice of exercise to the Company specifying the
number of shares to be purchased, accompanied by payment in full of the purchase
price, in cash, by check or such other instrument as may be acceptable to the
Committee (including instruments providing for "cashless exercise"). Payment in
full or in part may also be made in the form of unrestricted Stock already owned
by the optionee (based on the Fair Market Value of the Stock on the date the
option is exercised). No shares of unrestricted Stock shall be issued until full
payment therefor has been made. An optionee shall have the rights to dividends
or other rights of a stockholder with respect to shares subject to the option
when the optionee has given written notice of exercise and has paid in full for
such shares.

         (d) TRANSFERABILITY OF OPTIONS. No Director Stock Option shall be
transferable by the optionee otherwise than by will or by the laws of descent
and distribution, and all Director Stock Options shall be exercisable, during
the optionee's lifetime, only by the optionee; provided, however, that the
Committee may (but need not) permit other transfers where the Committee
concludes that such transferability (i) does not result in accelerated taxation,
and (ii) is otherwise appropriate and desirable, taking into account any state
or federal securities laws applicable to transferable options.

         (e) TERMINATION OF SERVICE. Upon an optionee's termination of status as
an Outside Director with the Company for any reason, any Director Stock Options
held by such optionee shall become immediately exercisable and may thereafter be
exercised during the period ending on the expiration of the stated term of such
Director Stock Options or the first anniversary of the optionee's death,
whichever is later. Notwithstanding the foregoing sentence, if the optionee's
status as an Outside Director terminates by reason of or within three months
after a merger or other business combination resulting in a "Change of Control"
as defined in Section 13 of this Plan, the Director Stock Option shall terminate
upon the latest of (i) six months and one day after the merger or business
combination, (ii) ten business days following the expiration of the period
during which publication of financial results covering at least thirty days of
post-merger combined operations has occurred, and (iii) the expiration of the
stated term of such Director Stock Option.

         SECTION 7.  STOCK APPRECIATION RIGHTS.

         (a) GRANT AND EXERCISE. Stock Appreciation Rights may be granted in
conjunction with all or part of any Stock Option granted under the Plan. In the
case of a Non-Qualified Stock Option, such rights may be granted either at or
after the time of the grant of such Non-Qualified Stock Option. In the case of
an Incentive Stock Option, such rights may be granted only at the time of the
grant of such Incentive Stock Option.

         A Stock Appreciation Right or applicable portion thereof granted with
respect to a given Stock Option shall terminate and no longer be exercisable
upon the termination or 

                                       10



exercise of the related Stock Option, except that, unless otherwise provided 
by the Committee at the time of grant, a Stock Appreciation Right granted 
with respect to less than the full number of shares covered by a related 
Stock Option shall only be reduced if and to the extent that the number of 
shares covered by the exercise or termination of the related Stock Option 
exceeds the number of shares not covered by the Stock Appreciation Right.

         A Stock Appreciation Right may be exercised by an optionee, in
accordance with paragraph (b) of this Section 7, by surrendering the applicable
portion of the related Stock Option. Upon such exercise and surrender, the
optionee shall be entitled to receive an amount determined in the manner
prescribed in paragraph (b) of this Section 7. Stock Options which have been so
surrendered, in whole or in part, shall no longer be exercisable to the extent
the related Stock Appreciation Rights have been exercised.

         (b) TERMS AND CONDITIONS. Stock Appreciation Rights shall be subject to
such terms and conditions, not inconsistent with the provisions of the Plan, as
shall be determined from time to time by the Committee, including the following:

                  (i) Stock Appreciation Rights shall be exercisable only at
such time or times and to the extent that the Stock Options to which they relate
shall be exercisable in accordance with the provisions of Section 5 and this
Section 7 of the Plan; provided, however, that any Stock Appreciation Right
granted subsequent to the grant of the related Stock Option shall not be
exercisable during the first six months of the term of the Stock Appreciation
Right, except that this additional limitation shall not apply in the event of
death or Disability of the optionee prior to the expiration of the six-month
period.

                  (ii) Upon the exercise of a Stock Appreciation Right, an
optionee shall be entitled to receive up to, but not more than, an amount in
cash or shares of Stock equal in value to the excess of the Fair Market Value of
one share of Stock over the option price per share specified in the related
Stock Option multiplied by the number of shares in respect of which the Stock
Appreciation Right shall have been exercised, with the Committee having the
right to determine the form of payment.

                  (iii) Stock Appreciation Rights shall be transferable only
when and to the extent that the underlying Stock Option would be transferable
under paragraph (e) of Section 5 of the Plan.

                  (iv) Upon the exercise of a Stock Appreciation Right, the
Stock Option or part thereof to which such Stock Appreciation Right is related
shall be deemed to have been exercised for the purpose of the limitation set
forth in Section 3 of the Plan on the number of shares of Stock to be issued
under the Plan.

                  (v) A Stock Appreciation Right granted in connection with an
Incentive Stock Option may be exercised only if and when the market price of the
Stock subject to the Incentive Stock Option exceeds the exercise price of such
Stock Option.

                                       11



                  (vi) In its sole discretion, the Committee may provide, at the
time of grant of a Stock Appreciation Right under this Section 7, that such
Stock Appreciation Right can be exercised only in the event of a "Change of
Control" and/or a "Potential Change of Control" (as defined in Section 13
below).

                  (vii) The Committee, in its sole discretion, may also provide
that in the event of a "Change of Control" and/or a "Potential Change of
Control" (as defined in Section 13 below) the amount to be paid upon the
exercise of a Stock Appreciation Right shall be based on the "Change of Control
Price" (as defined in Section 13 below).

         SECTION 8.  RESTRICTED STOCK.

         (a) ADMINISTRATION. Shares of Restricted Stock may be issued either
alone or in addition to other awards granted under the Plan. The Committee shall
determine the officers and key employees of the Company and its Subsidiaries and
Affiliates to whom, and the time or times at which, grants of Restricted Stock
will be made, the number of shares to be awarded, the price, if any, to be paid
by the recipient of Restricted Stock (subject to Section 8(b) hereof), the time
or times within which such awards may be subject to forfeiture, and all other
conditions of the awards. The Committee may also condition the grant and/or
vesting of Restricted Stock upon the attainment of specified performance goals,
or such other criteria as the Committee may determine, in its sole discretion.
The provisions of Restricted Stock awards need not be the same with respect to
each recipient.

         (b) AWARDS AND CERTIFICATES. The prospective recipient of an award of
shares of Restricted Stock shall not have any rights with respect to such award,
unless and until such recipient has executed an agreement evidencing the award
(a "Restricted Stock Award Agreement"), has delivered a fully executed copy
thereof to the Company, and has otherwise complied with the then applicable
terms and conditions. Awards of Restricted Stock must be accepted within a
period of 60 days (or such shorter period as the Committee may specify) after
the award date by executing a Restricted Stock Award Agreement and paying the
price specified in the Restricted Stock Award Agreement. Each participant who is
awarded Restricted Stock shall be issued a stock certificate registered in the
name of the participant in respect of such shares of Restricted Stock. The
Committee shall specify that the certificate shall bear a legend, as provided in
clause (i) below, and/or be held in custody by the Company, as provided in
clause (ii) below.

                  (i) The certificate shall bear an appropriate legend referring
to the terms, conditions, and restrictions applicable to such award,
substantially in the following form:

                  "The transferability of this certificate and the shares of
                  stock represented hereby are subject to the terms and
                  conditions (including forfeiture) of the Waddell & Reed
                  Financial, Inc. 1998 

                                       12



                  Stock Incentive Plan and a Restricted Stock Award
                  Agreement entered into between the registered owner
                  and Waddell & Reed Financial, Inc. Copies of such Plan
                  and Agreement are on file in the offices of Waddell & Reed
                  Financial, Inc., 6300 Lamar Avenue, Overland Park, Kansas
                  66202."

                  (ii) The Committee shall require that the stock certificates
evidencing such shares be held in custody by the Company until the restrictions
thereon shall have lapsed, and that, as a condition of any Restricted Stock
award, the participant shall have delivered a stock power, endorsed in blank,
relating to the Stock covered by such award.

         (c) RESTRICTIONS AND CONDITIONS. The shares of Restricted Stock awarded
pursuant to this Section 8 shall be subject to the following restrictions and
conditions:

                  (i) Subject to the provisions of this Plan and the Restricted
Stock Award Agreements, during such period as may be set by the Committee
commencing on the grant date (the "Restriction Period"), the participant shall
not be permitted to sell, transfer, pledge or assign shares of Restricted Stock
awarded under the Plan. The Committee may, in its sole discretion, provide for
the lapse of such restrictions in installments and may accelerate or waive such
restrictions in whole or in part, before or after the participant's termination
of employment, based on performance and/or such other factors as the Committee
may determine, in its sole discretion.

                  (ii) Except as provided in paragraph (c)(i) of this Section 8,
the participant shall have, with respect to the shares of Restricted Stock, all
of the rights of a stockholder of the Company, including the right to receive
any dividends. Dividends paid in stock of the Company or stock received in
connection with a stock split with respect to Restricted Stock shall be subject
to the same restrictions as on such Restricted Stock. Certificates for shares of
unrestricted Stock shall be delivered to the participant promptly after, and
only after, the period of forfeiture shall expire without forfeiture in respect
of such shares of Restricted Stock.

                  (iii) Subject to the provisions of the Restricted Stock Award
Agreement and this Section 8, upon termination of employment for any reason
other than Normal Retirement or death during the Restriction Period, all shares
still subject to restriction shall be forfeited by the participant, and the
participant shall only receive the amount, if any, paid by the participant for
such forfeited Restricted Stock.


         SECTION 9.  DEFERRED STOCK AWARDS.

         (a) ADMINISTRATION. Deferred Stock may be awarded either alone or in
addition to other awards granted under the Plan. The Committee shall determine
the officers and key employees of the Company, its Subsidiaries and Affiliates
to whom, and 

                                       13



the time or times at which, Deferred Stock shall be awarded, the number of 
shares of Deferred Stock to be awarded to any participant, the duration of 
the period (the "Deferral Period") during which, and the conditions under 
which, receipt of the Stock will be deferred, and the terms and conditions of 
the award in addition to those set forth in paragraph (b) of this Section 9. 
The Committee may also condition the grant and/or vesting of Deferred Stock 
upon the attainment of specified performance goals, or such other criteria as 
the Committee shall determine, in its sole discretion. The provisions of 
Deferred Stock awards need not be the same with respect to each recipient.

         (b) TERMS AND CONDITIONS. The shares of Deferred Stock awarded pursuant
to this Section 9 shall be subject to the following terms and conditions:

                  (i) Subject to the provisions of this Plan and the award
agreement, Deferred Stock awards may not be sold, assigned, transferred, pledged
or otherwise encumbered during the Deferral Period. At the expiration of the
Deferral Period (or Elective Deferral Period, (as defined below) where
applicable), share certificates shall be delivered to the participant, or his
legal representative, in a number equal to the shares covered by the Deferred
Stock award.

                  (ii) At the time of the award, the Committee may, in its sole
discretion, determine that amounts equal to any dividends declared during the
Deferral Period (or Elective Deferral Period) with respect to the number of
shares covered by a Deferred Stock award will be: (a) paid to the participant
currently; (b) deferred and deemed to be reinvested; or (c) that such
participant has no rights with respect thereto.

                  (iii) Subject to the provisions of the award agreement and
this Section 9, upon termination of employment for any reason during the
Deferral Period for a given award, the Deferred Stock in question shall be
forfeited by the participant.

                  (iv) Based on performance and/or such other criteria as the
Committee may determine, the Committee may, at or after grant (including after
the participant's termination of employment), accelerate the vesting of all or
any part of any Deferred Stock award and/or waive the deferral limitations for
all or any part of such award.

                  (v) A participant may elect to defer further receipt of the
award for a specified period or until a specified event (the "Elective Deferral
Period"), subject in each case to the Committee's approval and to such terms as
are determined by the Committee, all in its sole discretion. Subject to any
exceptions adopted by the Committee, such election must generally be made at
least six months prior to completion of the Deferral Period for a Deferred Stock
award (or for an installment of such an award).

                  (vi) Each award shall be confirmed by, and subject to the
terms of, a Deferred Stock award agreement executed by the Company and the
participant.

         SECTION 10.  LOAN PROVISIONS.

                                       14



         With the consent of the Committee, the Company may make, or arrange
for, a loan or loans to an employee with respect to the exercise of any Stock
Option granted under the Plan and/or with respect to the payment of the purchase
price, if any, of any Restricted Stock awarded hereunder. The Committee shall
have full authority to decide whether to make a loan or loans hereunder and to
determine the amount, term and provisions of any such loan or loans, including
the interest rate to be charged in respect of any such loan or loans, whether
the loan or loans are to be with or without recourse against the borrower, the
terms on which the loan is to be repaid and the conditions, if any, under which
the loan or loans may be forgiven.

         SECTION 11.  AMENDMENTS AND TERMINATION.

         The Board may amend, alter, or discontinue the Plan, but no amendment,
alteration, or discontinuation shall be made which would impair the right of an
optionee or participant under a Stock Option, Director Stock Option, Stock
Appreciation Right, Restricted Stock or Deferred Stock award theretofore
granted, without the optionee's or participant's consent.

         Amendments may be made without stockholder approval except as required
to satisfy Rule 16b-3 under the Exchange Act, Section 162(m) of the Code, stock
exchange listing requirements, or other regulatory requirements.

         The Committee may amend the terms of any award or option (other than
Director Stock Options) theretofore granted, prospectively or retroactively, but
no such amendment shall impair the rights of any holder without his consent. The
Committee may also substitute new Stock Options for previously granted Stock
Options including options granted under other plans applicable to the
participant and previously granted Stock Options having higher option prices.

         SECTION 12.  UNFUNDED STATUS OF PLAN.

         The Plan is intended to constitute an "unfunded" plan for incentive and
deferred compensation. With respect to any payments not yet made to a
participant or optionee by the Company, nothing set forth herein shall give any
such participant or optionee any rights that are greater than those of a general
creditor of the Company. In its sole discretion, the Committee may authorize the
creation of trusts or other arrangements to meet the obligations created under
the Plan to deliver Stock or payments in lieu of or with respect to awards
hereunder, provided, however, that the existence of such trusts or other
arrangements is consistent with the unfunded status of the Plan.

         SECTION 13.  CHANGE OF CONTROL.

         The following acceleration and valuation provisions shall apply in the
event of a "Change of Control" or "Potential Change of Control," as defined in
this Section 13, that 

                                       15



occurs more than twelve months after the date of the Company's initial public 
offering:

         (a) In the event of a "Change of Control" as defined in paragraph (b)
of this Section 13, unless otherwise determined by the Committee in writing at
or after grant, but prior to the occurrence of such Change of Control, or, if
and to the extent so determined by the Committee in writing at or after grant
(subject to any right of approval expressly reserved by the Committee at the
time of such determination) in the event of a "Potential Change of Control," as
defined in paragraph (c) of this Section 13:

                  (i) any Stock Appreciation Rights and any Stock Options
awarded under the Plan not previously exercisable and vested shall become fully
exercisable and vested;

                  (ii) the restrictions and deferral limitations applicable to
any Restricted Stock and Deferred Stock awards under the Plan shall lapse and
such shares and awards shall be deemed fully vested; and

                  (iii) the value of all outstanding Stock Options, Director
Stock Options, Stock Appreciation Rights, Restricted Stock and Deferred Stock
Awards, shall, to the extent determined by the Committee at or after grant, be
settled on the basis of the "Change of Control Price" (as defined in paragraph
(d) of this Section 13) as of the date the Change of Control occurs or Potential
Change of Control is determined to have occurred, or such other date as the
Committee may determine prior to the Change of Control or Potential Change of
Control. In the sole discretion of the Committee, such settlements may be made
in cash or in stock, as shall be necessary to effect the desired accounting
treatment for the transaction resulting in the Change of Control. In addition,
any Stock Option, Director Stock Option, and Stock Appreciation Right which has
been outstanding for less than six months shall be settled solely in stock.

         (b) For purposes of paragraph (a) of this Section 13, a "Change of
Control" means the happening of any of the following:

                  (i) when any "person", as such term is used in Sections 13(d)
and 14(d) of the Exchange Act (other than the Company or a Subsidiary or any
Company employee benefit plan), is or becomes the "beneficial owner" (as defined
in Rule 13d-3 under the Exchange Act), directly or indirectly of securities of
the Company representing 20 percent or more of the combined voting power of the
Company's then outstanding securities;

                  (ii) the occurrence of any transaction or event relating to
the Company required to be described pursuant to the requirements of 6(e) of
Schedule 14A of Regulation 14A of the Commission under the Exchange Act;

                  (iii) when, during any period of two consecutive years during
the existence of the Plan, the individuals who, at the beginning of such period,
constitute the 

                                       16



Board cease, for any reason other than death, to constitute at least a 
majority thereof, unless each director who was not a director at the 
beginning of such period was elected by, or on the recommendation of, at 
least two-thirds of the directors at the beginning of such period; or

                  (iv) the occurrence of a transaction requiring stockholder
approval for the acquisition of the Company by an entity other than the Company
or a Subsidiary through purchase of assets, or by merger, or otherwise.

         (c) For purposes of paragraph (a) of this Section 13, a "Potential
Change of Control" means the happening of any of the following:

                  (i) the entering into an agreement by the Company, the
consummation of which would result in a Change of Control of the Company as
defined in paragraph (b) of this Section 13; or

                  (ii) the acquisition of beneficial ownership, directly or
indirectly, by any entity, person or group (other than the Company or a
Subsidiary or any Company employee benefit plan) of securities of the Company
representing 5 percent or more of the combined voting power of the Company's
outstanding securities and the adoption by the Board of Directors of a
resolution to the effect that a Potential Change of Control of the Company has
occurred for purposes of this Plan.

         (d) For purposes of this Section 13, "Change of Control Price" means
the highest price per share paid in any transaction reported on the New York
Stock Exchange Composite Tape, or paid or offered in any transaction related to
a potential or actual Change of Control of the Company at any time during the
preceding sixty day period as determined by the Committee, except that (i) in
the case of Incentive Stock Options and Stock Appreciation Rights relating to
Incentive Stock Options, such price shall be based only on transactions reported
for the date on which the Committee decides to cashout such options, and (ii) in
the case of Director Stock Options, the sixty day period shall be the period
immediately prior to the Change of Control.

         SECTION 14.  LIMITATIONS ON PAYMENTS.

         (a) Notwithstanding Section 13 above or any other provision of this 
Plan or any other agreement, arrangement or plan, in no event shall the 
Company pay or be obligated to pay any Plan participant an amount which would 
be an Excess Parachute Payment except as provided in Section 14(f) below and 
except as the Committee specifically provides otherwise in the participant's 
grant agreement. For purposes of this Agreement, the term "Excess Parachute 
Payment" shall mean any payment or any portion thereof which would be an 
"excess parachute payment" within the meaning of Section 280G(b)(1) of the 
Code, and would result in the imposition of an excise tax under Section 4999 
of the Code, in the opinion of tax counsel selected by the Company, ("Tax 

                                       17


         
Counsel"). In the event it is determined that an Excess Parachute Payment 
would result if the full acceleration of vesting and exercisability provided 
in Section 13 above were made (when added to any other payments or benefits 
contingent on a change of control under any other agreement, arrangement or 
plan), the payments due under Section 13(a) shall be reduced to the minimum 
extent necessary to prevent an Excess Parachute Payment; then, if necessary 
to prevent an Excess Parachute Payment, benefits or payments under any other 
plan, agreement or arrangement shall be reduced. If it is established 
pursuant to a final determination of a court or an Internal Revenue Service 
administrative appeals proceeding that, notwithstanding the good faith of the 
participant and the Company in applying the terms of this Section 14(a), a 
payment (or portion thereof) made is an Excess Parachute Payment, then, the 
Company shall pay to the participant an additional amount in cash (a 
"Gross-Up Payment") equal to the amount necessary to cause the amount of the 
aggregate after-tax compensation and benefits received by the participant 
hereunder (after payment of the excise tax under Section 4999 of the Code 
with respect to any Excess Parachute Payment, and any state and federal 
income taxes with respect to the Gross-Up Payment) to be equal to the 
aggregate after-tax compensation and benefits he would have received as if 
Sections 280G and 4999 of the Code had not been enacted.

         (b) Subject to the provisions of Section 14(c), the amount of any 
Gross-Up Payment and the assumptions to be utilized in arriving at such 
amount, shall be determined by a nationally recognized certified public 
accounting firm designated by the Company (the "Accounting Firm"). All fees 
and expenses of the Accounting Firm shall be borne solely by the Company. Any 
Gross-Up Payment, as determined pursuant to Section 14(a), shall be paid by 
the Company to the participant within five (5) days after the receipt of the 
Accounting Firm's determination. Any determination by the Accounting Firm 
shall be binding upon the Company and participant.

         (c) Participant shall notify the Company in writing of any claim by 
the Internal Revenue Service that, if successful, would require the payment 
by Company of a Gross-Up Payment. Such notification shall be given no later 
than ten (10) business days after participant is informed in writing of such 
claim and shall apprise the Company of the nature of the claim and the date 
of requested payment. Participant shall not pay the claim prior to the 
expiration of the thirty (30) day period following the date on which it gives 
notice to the Company. If the Company notifies participant in writing prior 
to the expiration of the period that it desires to contest such claim, 
participant shall:

                  (i)     give the Company any information reasonably 
requested by the Company relating to such claim;

                  (ii)    take such action in connection with contesting such 
claim as the Company shall reasonably request in writing from time to time, 

                                       18



including, without limitation, accepting legal representation with respect to 
such claim by an attorney selected by the Company and reasonably acceptable 
to participant;

                  (iii)   cooperate with the Company in good faith in order 
to effectively contest such claim; and

                  (iv)    permit the Company to participate in any 
proceedings relating to such claim.

Without limitation on the foregoing provisions of this Section 14(c), the 
Company shall control all proceedings taken in connection with such contest 
and, at its sole option, may pursue or forego any and all administrative 
appeals, proceedings, hearings and conferences with the taxing authority in 
respect of such claim and may, at its sole option, either direct participant 
to pay the tax claimed and sue for a refund or contest the claim in any 
permissible manner, and participant agrees to prosecute such contest to a 
determination before any administration tribunal, in a court of initial 
jurisdiction and in one or more appellate courts, as the Company shall 
determine; PROVIDED, HOWEVER, that the Company shall bear and pay directly 
all costs and expenses (including additional interest and penalties) incurred 
in connection with such contest and shall indemnify and hold participant 
harmless, on an after-tax basis, for any Excise Tax or income tax (including 
interest and penalties with respect thereto) imposed as a result of the 
contest; PROVIDED, FURTHER, that if the Company directs participant to pay 
any claim and sue for a refund, the Company shall advance the amount of the 
payment to participant, on an interest-free basis, and shall indemnify and 
hold participant harmless, on an after-tax basis, from any Excise Tax or 
income tax (including interest or penalties with respect thereto) imposed 
with respect to the advance or with respect to any imputed income with 
respect to the advance.

         (d) In the event that the Company exhausts its remedies pursuant to 
Section 14(c) and participant thereafter is required to make a payment of any 
Excise Tax, the Accounting Firm shall determine the amount of the Gross-Up 
Payment required and such payment shall be promptly paid by the Company to or 
for the benefit of participant.

         (e) If, after the receipt of participant of an amount advanced by 
the Company pursuant to Section 14(c), participant becomes entitled to 
receive any refund with respect to such claim, participant shall promptly 
after receiving such refund pay to the Company the amount of such refund 
(together with any interest paid or credited thereon after taxes applicable 
thereto). If, after the receipt by participant of an amount advanced by the 
Company pursuant to Section 14(c), a determination is made that participant 
shall not be entitled to any refund with respect to such claim and the 
Company does not notify participant in writing of its intent to contest such 
denial of refund prior to the expiration of thirty (30) days 

                                       19



after such determination, then such advance shall be forgiven and shall not 
be required to be repaid and the amount of such advance shall offset, to the 
extent thereof, the amount of Gross-Up Payment required to be paid.

         (f) Notwithstanding the foregoing, the limitation set forth in 
Section 14(a) shall not apply to a participant if in the opinion of Tax 
Counsel or the Accounting Firm (i) the total amounts payable to the 
participant hereunder and under any other agreement, arrangement or plan as a 
result of a change of control (calculated without regard to the limitation of 
Section 14(a)), reduced by the amount of excise tax imposed on the 
participant under Code Section 4999 with respect to all such amounts and 
reduced by the state and federal income taxes on amounts paid in excess of 
the limitation set forth in Section 14(a), would exceed (ii) such total 
amounts payable after application of the limitation of Section 14(a). No 
Gross-Up Payment shall be made in such case.

         SECTION 15.  GENERAL PROVISIONS.

         (a) All certificates for shares of Stock delivered under the Plan shall
be subject to such stop transfer orders and other restrictions as the Committee
may deem advisable under the rules, regulations, and other requirements of the
Commission, any stock exchange upon which the Stock is then listed, and any
applicable Federal or state securities law, and the Committee may cause a legend
or legends to be put on any such certificates to make appropriate reference to
such restrictions.

         (b) Nothing set forth in this Plan shall prevent the Board from
adopting other or additional compensation arrangements, subject to stockholder
approval if such approval is required; and such arrangements may be either
generally applicable or applicable only in specific cases. The adoption of the
Plan shall not confer upon any employee or director of the Company, any
Subsidiary or any Affiliate, any right to continued employment (or, in the case
of a director, continued retention as a director) with the Company, a Subsidiary
or an Affiliate, as the case may be, nor shall it interfere in any way with the
right of the Company, a Subsidiary or an Affiliate to terminate the employment
of any of its employees at any time.

         (c) Each participant shall, no later than the date as of which the
value of an award first becomes includible in the gross income of the
participant for Federal income tax purposes, pay to the Company, or make
arrangements satisfactory to the Committee, in its sole discretion, regarding
payment of, any Federal, FICA, state, or local taxes of any kind required by law
to be withheld with respect to the award. The obligations of the Company under
the Plan shall be conditional on such payment or arrangements.

         The Committee may permit or require, in its sole discretion,
participants to elect to satisfy their Federal, and where applicable, FICA,
state and local tax withholding obligations with respect to all awards other
than Stock Options which have related Stock Appreciation Rights by the
reduction, in an amount necessary to pay all said withholding 

                                       20



tax obligations, of the number of shares of Stock or amount of cash otherwise 
issuable or payable to said participants in respect of an award. The Company 
and, where applicable, its Subsidiaries and Affiliates shall, to the extent 
permitted by law, have the right to deduct any such taxes owed hereunder by a 
participant from any payment of any kind otherwise due to said participant.

         (d) At the time of grant or purchase, the Committee may provide in
connection with any grant or purchase made under this Plan that the shares of
Stock received as a result of such grant or purchase shall be subject to a right
of first refusal, pursuant to which the participant shall be required to offer
to the Company any shares that the participant wishes to sell, with the price
being the then Fair Market Value of the Stock, subject to the provisions of
Section 13 hereof and to such other terms and conditions as the Committee may
specify at the time of grant.

         (e) No member of the Board or the Committee, nor any officer or
employee of the Company acting on behalf of the Board or the Committee, shall be
personally liable for any action, determination, or interpretation taken or made
in good faith with respect to the Plan, and all members of the Board or the
Committee and each and any officer or employee of the Company acting on their
behalf shall, to the extent permitted by law, be fully indemnified and protected
by the Company in respect of any such action, determination or interpretation.

         SECTION 16.  EFFECTIVE DATE OF PLAN.

         The Plan shall be effective on the date it is approved by a majority
vote of the Company's stockholders.

         SECTION 17.  TERM OF PLAN.

         No Stock Option, Director Stock Option, Stock Appreciation Right,
Restricted Stock award or Deferred Stock award shall be granted pursuant to the
Plan on or after March 2, 2008, but awards theretofore granted may extend beyond
that date.



                                       21