<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM DAYTON
HUDSON CORPORATION'S FORM 10K FOR THE YEAR ENDED JANUARY 30, 1999 AND IS
QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000,000
       
                             
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          JAN-30-1999
<PERIOD-START>                             FEB-01-1998
<PERIOD-END>                               JAN-30-1999
<CASH>                                             255
<SECURITIES>                                         0
<RECEIVABLES>                                     1812
<ALLOWANCES>                                       156
<INVENTORY>                                       3475
<CURRENT-ASSETS>                                  6005
<PP&E>                                           12737
<DEPRECIATION>                                    3768
<TOTAL-ASSETS>                                   15666
<CURRENT-LIABILITIES>                             5057
<BONDS>                                           4452
<PREFERRED-MANDATORY>                               24
<PREFERRED>                                          0
<COMMON>                                            74
<OTHER-SE>                                        5237
<TOTAL-LIABILITY-AND-EQUITY>                     15666
<SALES>                                          30951
<TOTAL-REVENUES>                                 30951
<CGS>                                            22634
<TOTAL-COSTS>                                    22634
<OTHER-EXPENSES>                                  1286
<LOSS-PROVISION>                                   112
<INTEREST-EXPENSE>                                 398
<INCOME-PRETAX>                                   1556
<INCOME-TAX>                                       594
<INCOME-CONTINUING>                                962
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                     27
<CHANGES>                                            0
<NET-INCOME>                                       935
<EPS-PRIMARY>                                     2.08
<EPS-DILUTED>                                     1.98