As filed with the Securities and Exchange Commission on May 7, 1999
                                                   Registration No. 333-________
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                         FORM S-8 REGISTRATION STATEMENT
                        UNDER THE SECURITIES ACT OF 1933

                                  ADFORCE, INC.
             (Exact Name of Registrant as Specified in Its Charter)

             DELAWARE                                            33-0694260
   (State or Other Jurisdiction                               (I.R.S. Employer
of Incorporation or Organization)                            Identification No.)

                            10590 NORTH TANTAU AVENUE
                           CUPERTINO, CALIFORNIA 95014
          (Address of Principal Executive Offices, including Zip Code)

                                 1997 STOCK PLAN
                    STARPOINT SOFTWARE, INC. 1996 STOCK PLAN
                           1999 EQUITY INCENTIVE PLAN
                        1999 EMPLOYEE STOCK PURCHASE PLAN
                        1999 DIRECTORS STOCK OPTION PLAN
                          NON-PLAN STOCK OPTION GRANTS
                           (Full Titles of the Plans)

                                  JOHN A. TANNER
                             CHIEF FINANCIAL OFFICER
                                  ADFORCE, INC.
                            10590 NORTH TANTAU AVENUE
                           CUPERTINO, CALIFORNIA 95014
                                 (408) 873-3680
            (Name, Address and Telephone Number of Agent for Service)

                                   COPIES TO:

                            Gordon K. Davidson, Esq.
                           Laird H. Simons, III, Esq.
                               Mark A. Leahy, Esq.
                             Edward M. Urschel, Esq.
                               Fenwick & West LLP
                              Two Palo Alto Square
                           Palo Alto, California 94306

                         CALCULATION OF REGISTRATION FEE


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                                                              PROPOSED              PROPOSED
                                           AMOUNT              MAXIMUM              MAXIMUM           AMOUNT OF
          TITLE OF SECURITIES TO BE         TO BE          OFFERING PRICE          AGGREGATE         REGISTRATION
                 REGISTERED              REGISTERED           PER SHARE          OFFERING PRICE          FEE
- --------------------------------------------------------------------------------------------------------------------
                                                                                             
Common Stock, $0.001 par value          2,749,523 (1)        $15.00 (2)           $41,242,845 (2)      $11,466
Common Stock, $0.001 par value          2,720,587 (3)        $ 2.375(4)           $ 6,461,395          $ 1,797
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                  TOTAL                 5,470,110                                                       13,263
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(1)   Represents the aggregate of 2,249,523 shares available for grant under the
      1999 Equity Incentive Plan, 200,000 shares reserved for issuance upon
      exercise of stock options under the 1999 Directors Stock Option Plan and
      300,000 shares available for grant under the 1999 Employee Stock
      Purchase Plan.

(2)   Estimated as of May 7, 1999 pursuant to Rule 457(c) solely pursuant for
      the purpose of calculating the registration fee.

(3)   Represents certain shares subject to options outstanding as of May 7, 1999
      under the 1997 Stock Plan and the StarPoint Software, Inc. 1996 Stock 
      Plan and pursuant to Non-Plan Stock Option Grants.

(4)   Weighted average per share exercise price for such outstanding options
      pursuant to Rule 457(h)(1).


                                     PART II
               INFORMATION REQUIRED IN THE REGISTRATION STATEMENT


ITEM 3.  INCORPORATION OF DOCUMENTS BY REFERENCE.

       The following documents filed with the Securities and Exchange
Commission (the "Commission") are incorporated herein by reference:

       (a)     The Registrant's prospectus filed pursuant to Rule 424(b) under
               the Securities Act of 1933, as amended (the "Securities Act"),
               which contains audited financial statements of the Registrant for
               the years ended December 31, 1997 and 1998.
       
       (b)     The description of the Registrant's Common Stock contained in 
               the Registrant's Registration Statement on Form 8-A filed under 
               Section 12(g) of the Securities Exchange Act of 1934, as amended
               (the "Exchange Act"), including any amendment or report filed 
               for the purpose of updating such description.

       All documents subsequently filed by Registrant pursuant to Sections
13(a), 13(c), 14 and 15(d) of the Exchange Act, prior to the filing of a
post-effective amendment which indicates that all securities registered hereby
have been sold or which deregisters all securities then remaining unsold, shall
be deemed to be incorporated by reference herein and to be a part hereof from
the date of filing of such documents.

ITEM 4.  DESCRIPTION OF SECURITIES.

       Not applicable.

ITEM 5.  INTERESTS OF NAMED EXPERTS AND COUNSEL.

       Fenwick & West LLP, Palo Alto, California, will pass upon the validity
       of the shares of Common Stock offered hereby. A partnership comprised 
       of certain partners at Fenwick & West LLP owns 3,640 shares of Common 
       Stock.
       
ITEM 6.  INDEMNIFICATION OF DIRECTORS AND OFFICERS.

       Section 145 of the Delaware General Corporation Law authorizes a court
to award, or a corporation's board of directors to grant, indemnity to directors
and officers in terms sufficiently broad to permit such indemnification under
certain circumstances for liabilities (including reimbursement for expenses
incurred) arising under the Securities Act.
       
       As permitted by Section 145 of the Delaware General Corporation Law,
Registrant's Certificate of Incorporation limits, to the maximum extent
permitted by Delaware law, the personal liability of directors for monetary
damages for their conduct as a director, except for liability (a) for any breach
of the director's duty of loyalty to Registrant or its stockholders; (b) for
acts or omissions not in good faith or that involve intentional misconduct or a
knowing violation of the law; (c) under Section 174 of the Delaware General
Corporation Law regarding unlawful dividends and stock purchases; or (d) for any
transaction from which the director derived an improper personal benefit.
       
       As permitted by the Delaware General Corporation Law, Registrant's
Bylaws provide that (a) Registrant must indemnify its directors and officers to
the fullest extent permitted by the Delaware law, provided that each indemnified
officer and director acted in good faith and in a manner that the officer or
director reasonably believed to be in or not opposed to Registrant's best
interests; (b) Registrant may indemnify its other employees and agents to 

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the same extent that it indemnify its officers and directors, unless 
otherwise required by law, Registrant's Certificate of Incorporation or 
Bylaws, or any agreements; (c) Registrant must advance expenses, as incurred, 
to Registrant's directors and officers in connection with a legal proceeding 
to the fullest extent permitted by Delaware law, subject to very limited 
exceptions; and (d) the rights conferred in Registrant's Bylaws are not 
exclusive.

       Registrant has entered into Imdemnity Agreements with each of its current
directors and officers to provide for the indemnification of Registrant's
officers and directors for all expenses and liabilities incurred in connection
with any action or proceeding brought against them by reason of the fact that
they are or were agents of Registrant. 
       
       Reference is also made to Section 7 of the Underwriting Agreement
relating to Registrant's initial public offering, effected pursuant to a
registration statement on Form S-1, which provides for the indemnification of
officers, directors and controlling persons of Registrant against certain
liabilities.
       
       Registrant maintains a policy of directors' and officers' liability
insurance which covers certain matters, including matters arising under the
Securities Act.
       
       See also the undertakings set out in response to Item 9.
       
ITEM 7.        EXEMPTION FROM REGISTRATION CLAIMED.

       Not applicable.

ITEM 8.        EXHIBITS.



     Exhibit 
      Number                       Exhibit Title  
      ------      --------------------------------------------------
               
        4.1       Registrant's First Amended and Restated Certificate of
                  Incorporation (incorporated herein by reference to Exhibit
                  3.1 of Registrant's Registration Statement on Form S-1, File
                  No. 333-73231,originally filed with the Commission on March
                  2, 1999, as subsequently amended (the "Form S-1")).
            
        4.2       Registrant's Second Amended and Restated Certificate of
                  Incorporation (incorporated herein by reference to Exhibit
                  3.2 of the Form S-1).

        4.3       Registrant's Restated Bylaws, as amended (incorporated herein
                  by reference to Exhibit 3.3 of the Form S-1).
            
        4.4       Specimen Stock Certificate (incorporated herein by reference
                  to Exhibit 4.1 of the Form S-1).
            
        4.5       Amended and Restated Investors' Rights Agreement by and
                  between Imgis, Inc. and certain investors dated as of July
                  15, 1998 (incorporated herein by reference to Exhibit 4.2 of
                  the Form S-1).
            
        4.6       Amended and Restated Voting Agreement by and between Imgis,
                  Inc. and certain investors dated as of July 15, 1998
                  (incorporated herein by reference to Exhibit 4.3 of the Form
                  S-1).
            
        4.7       Imgis, Inc. 1997 Stock Plan (incorporated herein by reference
                  to Exhibit 10.3 of the Form S-1).
            
        4.8       Registrant's 1999 Equity Incentive Plan and associated
                  documents (incorporated herein by reference to Exhibit 10.4
                  of the Form S-1).
            
        4.9       Registrant's 1999 Directors Stock Option Plan and associated
                  documents (incorporated herein by reference to Exhibit 10.5
                  of the Form S-1).

                                       3


       4.10       Registrant's 1999 Employee Stock Purchase Plan and associated
                  documents (incorporated herein by reference to Exhibit 10.6
                  of the Form S-1).
            
        5.1       Opinion of Fenwick & West LLP
            
       23.1       Consent of Fenwick & West LLP (included in Exhibit 5.1)
            
       23.2       Consent of Ernst & Young LLP, Independent Auditors
            
       24.1       Power of Attorney (see page 6).


ITEM 9.        UNDERTAKINGS.

       The undersigned Registrant hereby undertakes:

       (1)     To file, during any period in which offers or sales are being
made, a post-effective amendment to this registration statement:

               (i)    to include any prospectus required by Section 10(a)(3) of
                      the Securities Act of 1933;

               (ii)   to reflect in the prospectus any facts or events arising
                      after the effective date of the registration statement
                      (or the most recent post-effective amendment thereof)
                      which, individually or in the aggregate, represent a
                      fundamental change in the information set forth in the
                      registration statement.  Notwithstanding the foregoing,
                      any increase or decrease in volume of securities offered
                      (if the total dollar value of securities offered would
                      not exceed that which was registered) and any deviation
                      from the low or high end of the estimated maximum
                      offering range may be reflected in the form of prospectus
                      filed with the Commission pursuant to Rule 424(b) if, in
                      the aggregate, the changes in volume and price represent
                      no more than a 20 percent change in the maximum aggregate
                      offering price set forth in the "Calculation of
                      Registration Fee" table in the effective registration
                      statement;

               (iii)  to include any material information with respect to the
                      plan of distribution not previously disclosed in the
                      registration statement or any material change to such
                      information in the registration statement;

PROVIDED, HOWEVER, that paragraphs (1)(i) and (1)(ii) do not apply if the
registration statement is on Form S-3, Form S-8 or Form F-3, and the information
required to be included in a post-effective amendment by those paragraphs is
contained in periodic reports filed with or furnished to the Commission by
Registrant pursuant to Section 13 or Section 15(d) of the Exchange Act of 1934
that are incorporated by reference in the registration statement.

       (2)     That, for the purpose of determining any liability under the
Securities Act of 1933, each such post-effective amendment shall be deemed to be
a new registration statement relating to the securities offered therein, and the
offering of such securities at that time shall be deemed to be the initial BONA
FIDE offering thereof.
       
       (3)     To remove from registration by means of a post-effective
amendment any of the securities being registered which remain unsold at the
termination of the offering.
       
       (4)     The undersigned registrant hereby undertakes that, for purposes
of determining any liability under the Securities Act of 1933, each filing of
the Registrant's annual report pursuant to Section 13(a) or Section 15(d) of the
Securities Exchange Act of 1934 (and, where applicable, each filing of an
employee benefit plan's annual report pursuant to Section 15(d) of the
Securities Exchange Act of 1934) that is incorporated by reference in the
registration statement shall be deemed to be a new registration statement
relating to the securities offered therein, and the offering of such securities
at that time shall be deemed to be the initial BONA FIDE offering thereof.

       (5)     Insofar as indemnification for liabilities arising under the
Securities Act of 1933 may be permitted to directors, officers and controlling
persons of the registrant pursuant to the foregoing provisions, or otherwise,
the
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registrant has been advised that in the opinion of the Securities and 
Exchange Commission such indemnification is against public policy as 
expressed in the Act and is, therefore, unenforceable.  In the event that a 
claim for indemnification against such liabilities (other than the payment by 
the registrant of expenses incurred or paid by a director, officer or 
controlling person of the registrant in the successful defense of any action, 
suit or proceeding) is asserted by such director, officer or controlling 
person in connection with the securities being registered, the registrant 
will, unless in the opinion of its counsel the matter has been settled by 
controlling precedent, submit to a court of appropriate jurisdiction the 
question whether such indemnification by it is against public policy as 
expressed in the Act and will be governed by the final adjudication of such 
issue.

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                                     SIGNATURES

       Pursuant to the requirements of the Securities Act of 1933, the
Registrant certifies that it has reasonable grounds to believe that it meets all
of the requirements for filing on Form S-8 and has duly caused this Registration
Statement to be signed on its behalf by the undersigned, thereunto duly
authorized, in the City of Cupertino, State of California, on this 7th day of
May 1999.

                                     ADFORCE, INC.


                                 By:  /s/ Charles W. Berger             
                                     -------------------------------------
                                     Charles W. Berger
                                     President, Chairman of the Board of
                                     Directors and Chief Executive Officer


                                 POWER OF ATTORNEY

       KNOW ALL PERSONS BY THESE PRESENTS, that each person whose signature
appears below hereby constitutes and appoints Charles W. Berger and John A.
Tanner, and each of them acting individually, as his or her attorney-in-fact,
each with full power of substitution, for him or her in any and all capacities,
to sign any and all amendments to this Registration Statement on Form S-8, and
to file the same, with exhibits thereto and other documents in connection
therewith, with the Securities and Exchange Commission, hereby ratifying and
confirming all that each of said attorneys-in-fact, or any substitute, may do or
cause to be done by virtue hereof.

       Pursuant to the requirements of the Securities Act of 1933, this
Registration Statement has been signed on May 7, 1999 by the following persons
in the capacities indicated:
       
       
          Signature                                   Title


      /s/ Charles W. Berger          President, Chief Executive Officer and 
- --------------------------------     Chairman of the Board of Directors
        Charles W. Berger            

       /s/ John A. Tanner            Vice President, Finance and Chief Financial
- --------------------------------     Officer
         John A. Tanner

      /s/ Eric Di Benedetto          Director
- --------------------------------
        Eric Di Benedetto

      /s/ Mark P. Gorenberg          Director
- --------------------------------
        Mark P. Gorenberg

      /s/ J. Neil Weintraut          Director
- --------------------------------
        J. Neil Weintraut

        /s/ Dirk A. Wray             Director
- --------------------------------
          Dirk A. Wray

                                       6


                                   ADFORCE, INC.
                                          
                         REGISTRATION STATEMENT ON FORM S-8
                                          
                                 INDEX TO EXHIBITS



     Exhibit 
      Number             Exhibit Title  
     -------             -------------
              
        4.1      Registrant's First Amended and Restated Certificate of
                 Incorporation (incorporated herein by reference to Exhibit
                 3.1 of Registrant's Registration Statement on Form S-1, File
                 No. 333-73231,originally filed with the Commission on March
                 2, 1999, as subsequently amended (the "Form S-1")).
            
        4.2      Registrant's Second Amended and Restated Certificate of
                 Incorporation (incorporated herein by reference to Exhibit
                 3.2 of the Form S-1).
            
        4.3      Registrant's Restated Bylaws, as amended (incorporated herein
                 by reference to Exhibit 3.3 of the Form S-1).
            
        4.4      Specimen Stock Certificate (incorporated herein by reference
                 to Exhibit 4.1 of the Form S-1).
            
        4.5      Amended and Restated Investors' Rights Agreement by and
                 between Imgis, Inc. and certain investors dated as of July
                 15, 1998 (incorporated herein by reference to Exhibit 4.2 of
                 the Form S-1).
            
        4.6      Amended and Restated Voting Agreement by and between Imgis,
                 Inc. and certain investors dated as of July 15, 1998
                 (incorporated herein by reference to Exhibit 4.3 of the Form
                 S-1).
            
        4.7      Imgis, Inc. 1997 Stock Plan (incorporated herein by reference
                 to Exhibit 10.3 of the Form S-1).
            
        4.8      Registrant's 1999 Equity Incentive Plan and associated
                 documents (incorporated herein by reference to Exhibit 10.4
                 of the Form S-1).
            
        4.9      Registrant's 1999 Directors Stock Option Plan and associated
                 documents (incorporated herein by reference to Exhibit 10.5
                 of the Form S-1).
            
       4.10      Registrant's 1999 Employee Stock Purchase Plan and associated
                 documents (incorporated herein by reference to Exhibit 10.6
                 of the Form S-1).
            
        5.1      Opinion of Fenwick & West LLP
            
       23.1      Consent of Fenwick & West LLP (included in Exhibit 5.1)
            
       23.2      Consent of Ernst & Young LLP, Independent Auditors
            
       24.1      Power of Attorney (see page 6).


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