<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
COMPANY'S CONSOLIDATED BALANCE SHEET AT MARCH 27, 1999 AND FROM THE
CONSOLIDATED STATEMENT OF OPERATIONS FOR THE THREE MONTHS ENDED MARCH 27, 1999
CONTAINED IN THE COMPANY'S QUARTERLY REPORT ON FORM 10-Q FOR THE THREE MONTHS
ENDED MARCH 27, 1999 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH 
FINANCIAL STATEMENTS.
</LEGEND>
<CIK> 0000910721
<NAME> DM MANAGEMENT COMPANY
<MULTIPLIER> 1,000
       
                             
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-25-1999
<PERIOD-START>                             DEC-27-1998
<PERIOD-END>                               MAR-27-1999
<CASH>                                             773
<SECURITIES>                                         0
<RECEIVABLES>                                        0
<ALLOWANCES>                                         0
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<OTHER-SE>                                      55,531
<TOTAL-LIABILITY-AND-EQUITY>                   107,607
<SALES>                                         64,719
<TOTAL-REVENUES>                                64,719
<CGS>                                           28,598
<TOTAL-COSTS>                                   43,984
<OTHER-EXPENSES>                                18,139
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<INTEREST-EXPENSE>                                 412
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