EXHIBIT 10.18
                                       
                               EMPLOYMENT AGREEMENT

       THIS EMPLOYMENT AGREEMENT (this "AGREEMENT") is entered into as of 
March 16, 1999 by and between TeleTech Holdings, Inc., a Delaware corporation 
("TELETECH" or "EMPLOYER"), and Vincent Cipolla ("EMPLOYEE").

                               W I T N E S S E T H:

       WHEREAS, Employee currently is employed by Pamet River, Inc., a 
Massachusetts corporation ("PAMET"), and Pamet has agreed to merge with and 
into a wholly-owned subsidiary of TeleTech (the "MERGER");

       WHEREAS, as a condition precedent to consummation of the Merger, 
Employer has agreed to employ Employee, and Employee has agreed to accept 
employment with Employer, in accordance with the terms and conditions set 
forth herein;

       WHEREAS, Employer is engaged in the business of providing strategic 
assessment of marketing needs, database and integrated marketing services, 
such as advertising, direct response and public relations (together with any 
similar activities in which the Company is engaged as of the date hereof, the 
"BUSINESS");

       WHEREAS, Employee has had an opportunity to review the terms and 
conditions of this Agreement, to negotiate the terms hereof and to engage 
independent legal counsel on his behalf; and 

       WHEREAS, in consideration of Employer's employment of Employee, the 
terms, conditions and covenants contained herein and other good and valuable 
consideration, the receipt and sufficiency of which is hereby acknowledged, 
Employee and Employer agree to execute and be bound by this Agreement.

       NOW THEREFORE, intending to be legally bound, the parties hereto agree 
as follows:

       1.     RECITALS.  Each of the above recitals is incorporated into this 
Agreement and is binding upon the parties hereto.

       2.     EMPLOYMENT; DUTIES.  

              (a)    Employer hereby employs Employee as Chief Executive 
Officer of Pamet, as it is operated after the Merger as a separate division 
or subsidiary of TeleTech (the "DIVISION"), and as Chief Marketing Officer of 
TeleTech, and Employee hereby accepts such employment with Employer.  
Employee shall devote his full time and best efforts to the performance of 
all duties as shall be assigned to him from time to time by Employer and 
shall use his best efforts to promote the business and prospects of Employer. 
Unless otherwise specifically 

                                      -1-


agreed in writing by Employer, Employee shall not engage in any other 
business activity or be gainfully employed other than pursuant to this 
Agreement.  Employee acknowledges that, as part of his employment duties 
hereunder, Employee may be required to perform services for subsidiaries of 
Employer, on behalf of and as requested by Employer.

              (b)    In performing his duties hereunder, Employee shall 
report directly to, and shall be subject to the supervision of, (i) Kenneth 
D. Tuchman, so long as he serves as the Chairman of the Board and as the 
Chief Executive Officer and President of TeleTech, or (ii) if and after 
Kenneth D. Tuchman ceases to serve as the Chief Executive Officer and 
President of TeleTech, the President of TeleTech; provided that the President 
of TeleTech reports directly to the Chairman of the Board of TeleTech, 
otherwise Employee shall report directly to and shall be subject to the 
supervision of the Chief Executive Officer of TeleTech.  Employee shall have 
such authority and responsibilities with respect to the Division that are 
commensurate with the authority and responsibility of the chief executive 
officer (or the equivalent) of other comparable operating subsidiaries of 
TeleTech, including the authority to hire and fire employees of the Division.

       3.     BASE COMPENSATION.  Employer shall pay to Employee the sum of 
$350,000.00 per year (the "SALARY") less applicable income tax withholdings. 
The Salary shall be payable in equal bi-weekly installments in accordance 
with Employer's customary compensation policies.

       4.     PERFORMANCE BONUSES.

              (a)    ANNUAL BONUS.  Employee will be entitled to receive an 
annual bonus of up to 50% of the Salary (the "ANNUAL BONUS") if the Employee 
and the Division achieve certain performance targets and management 
objectives mutually established by Employee and Employer prior to the first 
day of each fiscal year (or as soon thereafter as practicable); PROVIDED 
that, the performance targets and objectives with respect to fiscal 1999 
shall be mutually agreed by Employee and Employer no later than 90 days after 
the date hereof. The financial statements of the Division, as compiled in 
connection with the annual audit of Employer's consolidated financial 
statements for any fiscal year, shall be conclusive evidence of whether 
Employee is entitled to all or any portion of the Annual Bonus for such 
fiscal year, to the extent such performance target can be derived therefrom.  
The Annual Bonus, or any portion thereof to which Employee is entitled, shall 
be paid to Employee no more than ten business days after the date of the 
report issued by TeleTech's independent auditors with respect to TeleTech's 
consolidated financial statements for the fiscal year to which the Annual 
Bonus relates.

              (b)    CONTINGENT BONUS.  Employee will be entitled to receive 
a bonus (the "CONTINGENT BONUS") pursuant to the Pamet River, Inc. Bonus 
Plan, a copy of which is attached hereto as EXHIBIT A (the "PLAN"), if and to 
the extent that the Division achieves the Operating Income Targets specified 
in the Plan. The determination of whether Employee is entitled to the 
Contingent Bonus, and the amount and method of payment of the Contingent 
Bonus with respect to any fiscal year, shall be governed by the provisions of 
the Plan.

                                      -2-


              (c)    OTHER BONUS.  Employee will be entitled to participate 
in such other bonus plans that Employer may, in its sole discretion, make 
generally available to senior management of Employer.

       5.     EMPLOYEE BENEFITS.

              (a)    HOLIDAYS AND VACATION TIME.  Employee shall be entitled 
to such paid holidays and vacation time as is consistent with Employer's 
standard holiday and vacation policy applicable to senior management of 
Employer.

              (b)    SICK LEAVE.  Employer will continue to pay the Salary in 
full during any absences due to illness or involuntary injury in accordance 
with Employer's standard sick leave policy applicable to senior management of 
Employer.  Under Employer's standard policy as in effect on the date hereof 
(which may be amended in Employer's discretion), Employee is entitled to a 
period of absence due to illness or involuntary injury of up to six days in 
each 12-calendar month period, which entitlement accrues separately with 
respect to each 12-month period.  Upon request by Employer, Employee must 
provide evidence, to the reasonable satisfaction of Employer, that any 
absence was due to illness or involuntary injury of Employee.

              (c)    OTHER BENEFITS.  Subject to Employer's rules, policies 
and regulations as in effect from time to time (and subject to applicable 
eligibility requirements, including minimum employment period), Employee 
shall be entitled to all other rights and benefits for which Employee may be 
eligible under any: (i) group life insurance, disability or accident, death 
or dismemberment insurance, (ii) medical and/or dental insurance program, 
(iii) 401(k) benefit plan, (iv) non-qualified deferred compensation plan, or 
(v) other employee benefits that Employer may, in its sole discretion, make 
generally available to senior management of Employer; PROVIDED, HOWEVER, that 
nothing herein shall obligate Employer to establish or maintain any of such 
benefits or benefit plans.

              (d)    SENIORITY.  Employer agrees that, for employee benefits 
purposes, Employee shall be given credit (as an employee of Employer) for his 
period of service with Pamet and shall maintain his seniority (as recognized 
by Pamet as of the date hereof).



                                      -3-


       6.     PARTICIPATION IN STOCK PLAN.

              (a)  STOCK OPTIONS GRANTED.  Employer agrees to grant to 
Employee an option to purchase 300,000 shares of TeleTech common stock, par 
value $.01 per share ("COMMON STOCK"), which option will be granted on or 
about the date of this Agreement (the "OPTION").  The Option will be granted 
pursuant to TeleTech's 1999 Stock Option and Incentive Plan, which will be 
submitted for the approval of the stockholders of TeleTech at its Annual 
Meeting of Stockholders to be held in May 1999 or, if such approval is not 
sought or obtained, TeleTech's existing Stock Plan, as Amended and Restated, 
or any other similar stock option plan adopted by TeleTech (the applicable 
plan, the "STOCK PLAN"). The Option will (i) have an exercise price equal to 
the fair market value of the Common Stock on the grant date, (ii) vest pro 
rata over the five years following the date of grant (subject to acceleration 
in accordance with the terms set forth in the option agreement executed by 
Employee and TeleTech), and (iii) otherwise be governed by and subject to the 
terms of the Stock Plan and TeleTech's standard form of option agreement for 
the Stock Plan, which shall be executed by TeleTech and Employee concurrently 
with the grant of such Option.

              (b)    OTHER STOCK PLAN BENEFITS.  Subject to Employer's rules, 
policies and regulations as in effect from time to time (and subject to 
applicable eligibility requirements, including minimum employment period), 
Employee may be eligible to receive other benefits under the Stock Plan and 
under the TeleTech Holdings, Inc. Employee Stock Purchase Plan, which 
benefits will be granted in the sole and absolute discretion of the 
committees administering such plans and will be subject to the terms of such 
plans. Employee's receipt of any such benefits will be contingent upon 
Employee signing such option agreements or other instruments that Employer 
deems to be necessary or appropriate and to such other restrictions as are 
required by the plans and/or applicable law.

              (c)    EMPLOYER'S SOLE DISCRETION REGARDING STOCK, ETC.  
Subject to Section 6(a), Employee acknowledges and agrees that Employer has 
the right, in its sole discretion, to make all decisions regarding its stock, 
stock rights, Stock Plan benefits, profits, debt and equity configuration, 
including but not limited to what types, when and to whom to issue stock, 
stock rights, Stock Plan benefits, profits, debt and equity interests.

       7.     TERM.  

              (a)    The term of this Agreement and Employee's employment 
hereunder shall commence as of the date hereof and shall terminate on the 
date two years after the date hereof (the "TERM").  Subject to Sections 7(b) 
and 8(b), upon expiration of the Term, Employee will be entitled to only (i) 
unpaid compensation for services rendered through the date of termination 
(including a pro rata amount of the Salary and any Annual Bonus and 
Contingent Bonus earned but not paid), (ii) employee benefits through the 
date of termination, and (iii) subject to the terms of the Stock Plan and 
applicable award agreement, benefits under the Stock Plan awarded and vested 
prior to the date of termination.

                                      -4-


              (b)    If Employer terminates Employee's employment hereunder 
prior to expiration of the Term other than "For Cause" (an "INVOLUNTARY 
TERMINATION"), then Employee shall be entitled to receive (i) a pro rata 
amount of the Salary from the date of termination until the earlier of six 
months after the date of termination or the expiration of the Term, and (ii) 
a pro rata portion of the Annual Bonus for the fiscal year in which the 
termination occurred, computed through the earlier of six months after the 
date of termination or the end of the Term, if and to the extent that the 
performance targets and management objectives with respect to the Annual 
Bonus for such fiscal year have been achieved on a year-to-date basis as of 
the date of termination.  An Involuntary Termination shall include Employee's 
voluntarily termination of his employment hereunder (A) within 30 days after 
Employer materially reduces Employee's duties and responsibilities hereunder 
or effects a permanent change in Employee's duties and responsibilities that 
are materially inconsistent with Employee's duties and responsibilities then 
in effect (other than as a result of Employee's repeated failure to meet 
performance levels or management objectives as then in effect), (B) within 30 
days after Employer's receipt of written notice from Employee that Employer 
is in material breach of its obligations under this Agreement, which material 
breach has not been cured during such 30-day period, or (C) promptly after 
Employer requires or demands that Employee do something known to be 
unethical, immoral or illegal.

       8.     TERMINATION FOR CAUSE.  

              (a)    Notwithstanding Section 7, Employer may terminate 
Employee's employment immediately upon the occurrence of any of the following 
(each, a termination "FOR CAUSE"):

                     (i)    the death of Employee;

                     (ii)   Employee's failure or inability to fully perform his
       duties hereunder as a result of any mental, physical or emotional
       disability or condition that lasts, or is reasonably expected to last,
       for 90 days (whether or not consecutive) in any 12-month period or for
       any 60 consecutive days, which disability or condition shall be
       determined, in Employer's discretion, by a physician selected by Employer
       subject to Employee's reasonable approval (which approval shall not be
       unreasonably delayed or denied);

                     (iii)  Employee's substantial or repeated failure to meet
       performance levels or management objectives as established by Employer
       from time to time;

                     (iv)   Employee's failure to comply with (A) any lawful
       directives, rules or policies of the Board of Directors of Employer or
       any officer of Employer to whom Employee reports or (B) Employer's
       employee code of ethics, as the same may be adopted and amended from time
       to time;

                                      -5-


                     (v)    Employee's conviction or plea of nolo contendere for
       any felony or any crime involving moral turpitude, or the commission by
       Employee of theft, embezzlement, fraud, misappropriation of funds, breach
       of fiduciary duty, abuse of trust or the violation of any other law or
       ethical rule relating to Employee's employment;

                     (vi)   Employee's unexplained and repeated absence from
       work or Employee's failure to perform his duties hereunder, which failure
       amounts to a material neglect of his duties to Employer and is not cured
       within 10 days after written notice thereof by Employer;

                     (vii)  Employer's reasonable belief that Employee has
       breached any other material covenant or agreement of this Agreement,
       including, without limitation, Sections 10 and 11, and such breach is
       incapable of cure or, if curable, Employee has not remedied such breach
       within seven days of receipt of notice from Employer specifying the
       breach; or

                     (viii) the impending threat upon Employer, as determined by
       Employer in its reasonable discretion, of any criminal or civil liability
       caused by or arising out of the unlawful action or inaction of Employee.

              (b)    In the event Employee is terminated "For Cause," 
Employee will be entitled to receive only (i) unpaid compensation (including 
a pro rata amount of the Salary) for services rendered through the date of 
termination, (ii) employee benefits through the date of termination, and 
(iii) subject to the terms of the Stock Plan, benefits under the Stock Plan 
awarded and vested prior to the date of termination that are not forfeited as 
a result of such termination.

       9.     INVENTIONS AND OTHER MATTERS.

              (a)    Employee agrees that all ideas, inventions, discoveries 
or improvements made at any time during the period of Employee's employment 
(as determined in accordance with Section 9(b)), including, without 
limitation, new machines, devices, computer software (including, without 
limitation, source code, operating systems and specifications, data, data 
bases, files, documentation and other materials related thereto), programs, 
processes, uses, apparatuses, specialized information relating in any way to 
or is useful in the business or products of Employer or Employer's actual or 
demonstrably anticipated research or development, trade marks or service 
marks, designs or compositions of any kind that Employee, individually or 
with others, that may originate or develop or has originated or been 
developed, while employed by Employer (collectively, "INVENTIONS"), shall 
belong to and be the sole property of Employer and shall constitute works 
made pursuant to Employee's employment with Employer or works specially 
ordered or commissioned as "works made for hire" under the United States 
Copyright Act and other applicable law.  Without limiting the foregoing, 
Employee hereby assigns and transfers to Employer all rights, title, and 
interest of whatever nature that Employee may have, including, without 
limitation, any patent, trade secret, trademark or service mark rights (and 
any goodwill 

                                      -6-


appurtenant thereto), any rights of publicity and any right, title and 
interest in any copyright and any right that may affix under any copyright 
law now or hereinafter in force and effect, in the United States or in any 
other country or countries, in and to any Invention.  Employee acknowledges 
and agrees that Employer also shall have the royalty-free right to use in its 
businesses, and to make and sell products, processes, programs, systems 
designs, methods, formulas, apparatus, techniques, and services derived from 
any Inventions (whether or not patentable or copyrightable), as well as all 
improvements thereof or know-how related thereto.  The provisions of this 
Section 9 extend back nunc pro tunc to the Employee's date of first 
employment by Pamet and by Employer and extend into the future.  Further, the 
provisions of this Section 9 shall survive termination of this Agreement for 
any reason.

              (b)    For purposes of this Agreement, an Invention shall be 
deemed to have been "made at any time during the period of Employee's 
employment" if, during such period, the Invention was conceived, in part or 
in whole, or first actually reduced to practice.  Employee agrees that any 
patent, copyright or trade mark application filed by or for the benefit of 
Employee or any of his affiliates within one year after termination of 
Employee's employment shall be presumed to relate to an Invention made during 
the term of his employment and Employee shall have the burden of proof to 
prove otherwise.

              (c)    This Section 9 shall not apply to an Invention for which 
no equipment, supplies, facilities or Confidential Information  of Employer 
was used and that was developed entirely on Employee's own time, unless (i) 
the invention relates in any way to or is useful in the business or products 
of Employer, or Employer's actual or demonstrably anticipated research or 
development, or (ii) results from any work performed by Employee for or on 
behalf of Employer.

              (d)    Employee agrees, without further consideration, to (i) 
promptly disclose each such Invention to Employer, to Employee's immediate 
supervisor and to such other individuals as Employer may direct, (ii) execute 
and to join others in executing such applications, assignments and other 
documents as may be necessary or convenient to vest in Employer, or its 
designee, full title to each such Invention and as may be necessary or 
convenient to obtain United States and foreign patents and copyrights 
thereon, to the extent Employer may so choose in its sole discretion, (iii) 
testify in any legal proceeding relative to such Invention whenever requested 
to do so by Employer, and (iv) furnish all facts relating to said Inventions 
or the history thereof.

              (e)    Employee agrees that he will not any time, except as 
authorized or directed by Employer, publish or disclose any information or 
knowledge constituting or concerning any Invention or Inventions.

       10.    CONFIDENTIAL INFORMATION.

              (a)    Employee recognizes that he will occupy a position of 
trust with respect to Employer and that, in connection with the performance 
of his duties, Employer will make available to Employee, and Employee will 
have access to, certain Confidential Information (as 

                                      -7-


defined herein).  Employee acknowledges and agrees that any and all 
Confidential Information learned or obtained by Employee during the course of 
his employment by Employer or otherwise, whether developed by Employee alone 
or in conjunction with others or otherwise, shall be and is the property of 
Employer and its affiliates.

              (b)  Employee shall not disclose, directly or indirectly, and 
will keep confidential any and all Confidential Information and will not use 
any Confidential Information, in any manner, other than in connection with 
Employee's discharge of his duties hereunder.  The provisions of this Section 
10 shall survive termination of this Agreement for any reason.

              (c)    Employee shall return promptly to Employer upon the 
earliest to occur of termination of this Agreement, termination of Employee's 
employment with Employer and Employer's request, any and all copies of 
Confidential Information and all copies of any analyses, compilations, 
studies or other documents containing or reflecting Confidential Information.

              (d)    For purposes of this Agreement, the term "CONFIDENTIAL 
INFORMATION" means all information, data, know-how, systems and procedures of 
a technical or commercial nature owned by or relating to Employer or any of 
its affiliates, whether prior to, during or after the termination or 
expiration of this Agreement, including but not limited to all ideas, 
concepts, experimental and research data; computer software, including, 
without limitation, source code, operating systems and specifications, 
programs, data, data bases, files, documentation and other materials related 
thereto; service techniques and protocols, business and marketing plans; 
information relating to financial information, pricing, cost and sales 
information, contractual arrangements, advertising and promotions, market 
research data and other information about Employer's and its affiliates' 
actual and prospective employees, customers, suppliers and vendors; patents 
and patent applications, inventions and improvements (whether patentable or 
not), development projects, designs, practices, recipes, processes, methods, 
know-how, techniques and other facts relating to the business of Employer and 
its affiliates; and all other trade secrets and information of a confidential 
and proprietary nature.  WITHOUT IN ANY WAY LIMITING THE FOREGOING, 
"CONFIDENTIAL INFORMATION" ALSO INCLUDES ALL INFORMATION RELATING TO ANY 
OPTIONS OR OTHER AWARDS GRANTED TO EMPLOYEE, PURSUANT TO THE STOCK PLAN OR 
OTHERWISE, INCLUDING THE AMOUNT OF ANY SUCH AWARD, THE EXERCISE PRICE AND THE 
RATE OF VESTING THEREOF.

              (e)    Employee hereby acknowledges that each parent, 
subsidiary and other affiliate of Employer is expressly made a third party 
beneficiary hereto for purposes of protecting its rights and interests 
hereunder.  

       11.  NON-COMPETITION.

              (a)    Employer and Employee recognize that Employee has been 
retained to occupy a position that constitutes part of the professional, 
management and executive staff of 

                                      -8-


Employer, whose duties will include the formulation and execution of 
management policy.  Employee, for and in consideration of the payments, 
rights and benefits provided herein, agrees that so long as he is employed by 
Employer and, if Employer terminates his employment For Cause or if Employee 
voluntarily terminates his employment with Employer (other than an 
Involuntary Termination), for a period of one year thereafter, Employee shall 
not (i) work, (ii) assist, (iii) own any interest, directly or indirectly and 
whether individually or as a joint venturer, partner, member, officer, 
director, shareholder, consultant, employee or otherwise, in or (iv) make a 
financial investment, whether in the form of equity or debt, in any business 
that is directly competitive with the Business in the United States, 
Australia, New Zealand, the United Kingdom, Mexico, Canada or in any other 
market in which Employer is conducting business at the time Employee's 
employment with Employer is terminated, with respect to Employer's clients or 
customers.

              (b)    Notwithstanding the foregoing, nothing herein shall 
prohibit Employee from holding 5% or less of any class of voting securities 
of any entity whose equity securities are listed on a national securities 
exchange or regularly traded in the over-the-counter market and for which 
quotations are readily available on the National Association of Securities 
Dealers Automated Quotation system.

              (c)    Upon the termination of Employee's employment with 
Employer, and for one year thereafter, Employee shall immediately notify 
Employer of each employment or agency relationship entered into by Employee, 
and each corporation, proprietorship or other entity formed or used by 
Employee, the business of which is directly or indirectly, similar to or in 
competition with the business of Employer.  The provisions of this Section 11 
shall survive termination of this Agreement for any reason.

              (d)    Employee agrees that the restrictions contained in this 
Section 11 are reasonable as to time and geographic scope because of the 
nature of the Business and Employee agrees, in particular, that the 
geographic scope of this restriction is reasonable because companies in the 
same industry as the Business compete on a nationwide basis.  Employee 
acknowledges that the Company is in direct competition with all other 
companies that provide services similar to the Company's products and 
services throughout the United States, Australia, New Zealand, the United 
Kingdom, Mexico, Canada and other markets in which Employer may be conducting 
business at the time Employee's employment with Employer is terminated, and 
because of the nature of the business, Employee agrees that the covenants 
contained in this Section 11 cannot reasonably be limited to any smaller 
geographic area.

       12.    NON-SOLICITATION AND NON-INTERFERENCE.

              (a)    Employee acknowledges that Employer has invested and 
will continue to invest substantial time and effort in assembling its present 
staff of personnel.  Employee agrees that so long as he is employed by 
Employer and, if Employer terminates his employment For Cause or if Employee 
voluntarily terminates his employment with Employer (other than an 

                                      -9-


Involuntary Termination), for a period of one year thereafter, Employee shall 
not either directly or indirectly employ, solicit for employment, or advise 
or recommend to any other person that such other person employ or solicit for 
employment, any of Employer's employees.

              (b)    Employee acknowledges that all customers of Pamet or 
Employer, which Employee has serviced or hereafter services during Employee's 
employment by Pamet or Employer and all prospective customers from whom 
Employee has solicited or may solicit business while in the employ of 
Employer, are and shall be customers solely of Employer.  Employee agrees 
that so long as he is employed by Employer and, if Employer terminates his 
employment For Cause or if Employee voluntarily terminates his employment 
with Employer (other than an Involuntary Termination), for a period of one 
year thereafter, Employee shall not directly or indirectly solicit business, 
as to products or services competitive with the Business of Employer, from 
any of Employer's customers with whom Employee had contact during his 
employment with Employer.

              (c)    Employee agrees that so long as he is employed by 
Employer and, if Employer terminates his employment For Cause or if Employee 
voluntarily terminates his employment with Employer (other than an 
Involuntary Termination), for a period of one year thereafter, Employee shall 
not directly or indirectly interfere with any relationship between Employer 
and any of its suppliers, clients or employees.  Employee agrees that during 
such one year period, he will not influence or attempt to influence any of 
the customers or clients of Employer not to do business with Employer.

              (d)    Employee agrees that the restrictions contained in this 
Section 12 are reasonable as to time and geographic scope because of the 
nature of the Business and Employee agrees, in particular, that the 
geographic scope of this restriction is reasonable because companies in the 
same industry as the Business compete on a nationwide basis.  Employee 
acknowledges that the Company is in direct competition with all other 
companies that provide services similar to the Company's products and 
services throughout the United States, Australia, New Zealand, the United 
Kingdom, Mexico, Canada and other markets in which Employer may be conducting 
business at the time Employee's employment with Employer is terminated, and 
because, of the nature of the Business, Employee expressly agrees that the 
covenants contained in this Section 12 cannot reasonably be limited to any 
smaller geographic area.

       13.    EMPLOYMENT RELATIONSHIP.  The relationship between Employer and 
Employee is and shall be specifically limited to an employer/employee 
relationship.  As a result, nothing contained in this Agreement or relating 
to any past, present or future relationship between Employee and Employer 
(employment or otherwise) shall be construed as creating any partnership, 
joint venture, trustee/beneficiary or other type of fiduciary or business 
relationship between the parties.

       14.    PRIOR OBLIGATIONS.  Employee represents and warrants that (a) 
Employee has no obligation of confidence or other commitments to any previous 
employer or any others that 

                                      -10-


conflict with this Agreement or restrict Employee's field of activities, 
except those, if any, as set forth on SCHEDULE B hereto, and (b) no other 
agreement to which Employee is subject will conflict with, prevent, be 
breached by, interfere with or in any manner affect the terms and conditions 
of this Agreement.

       15.    DEDICATION OF SERVICES.  Employee agrees that while employed 
with Employer, Employee shall devote his entire productive time, ability and 
attention to the business of Employer during Employer's normal business 
hours. Employee further agrees that during his employment by Employer, 
Employee will not, without Employer's prior written consent, directly or 
indirectly engage in any employment, consulting, or other activity that would 
conflict with Employee's employment with Employer.

       16.    USE OF EMPLOYEE IN VIDEOS AND OTHER MEDIA.  Employee 
acknowledges that part of Employee's duties may entail Employee's 
participation in both audio and video training aids, such as photographs, 
films, video tapes, audio tape recordings and the like.  Employee agrees that 
during the Term and for so long thereafter as Employer may, in its sole and 
absolute discretion, desire to use such training aids in which Employee has 
been involved (whether by filming or photographing Employee, audio or video 
taping of Employee, combinations thereof, or in any other manner whatsoever) 
Employer may use any and all such training aids, without further consent or 
approval from Employee, in Employer's usual business operations and training 
programs.

       17.    USE OF EMPLOYEE IN ADVERTISING.  Employee acknowledges and 
agrees that Employer may, in Employer's discretion, use Employee's name and 
photograph in certain advertising media primarily for the benefit of 
Employer.  Employee understands that such advertising requires substantial 
lead time to prepare and is usually purchased several months in advance of 
the actual appearance of the advertising in selected media.  Employee 
therefore agrees that Employer may, throughout the Term and for a reasonable 
time after the termination of such employment (but not to exceed six months), 
for any cause or reason whatsoever, use Employee's name and photograph in 
connection with all advertising deemed necessary or desirable by Employer, in 
its sole and absolute discretion.
 
       18.    EMPLOYEE'S DUTIES UPON TERMINATION.  Employee understands and 
agrees that all documents and notes written by Employee within the scope of 
his employment with Employer and any and all original and copies of documents 
Employee received or created while employed by Employer, including but not 
limited to all correspondence, memoranda, letters, call reports, notes, price 
lists, training or other manuals, mailing lists, customer lists, advertising 
materials, information regarding Employer's clients and customers, 
information regarding Employer's suppliers, information regarding Employer's 
operations, information regarding Employer's computer programs or equipment, 
information regarding technology used by Employer, and financial documents, 
whether such documents constitute Confidential Information, belong 
exclusively to Employer. Employee shall return all of such materials to 
Employer promptly upon 

                                      -11-


the earlier to occur of termination of this Agreement or termination of 
Employee's employment with Employer.  

       19.    AGREEMENT TO ARBITRATE.  

       (a)    Employer and Employee hereby mutually agree that any disputes 
that arise between Employee and Employer or any of its officers, directors, 
stockholders, supervisors, co-employees, agents, partners, subsidiaries, 
affiliates or successors that cannot be resolved informally shall be decided 
by submission of the dispute to binding arbitration before a sole neutral 
arbitrator of JAMS/ENDISPUTE who is a retired judge, at 73 Tremont Street, 
Boston, MA 02108 pursuant to the AAA's Commercial Arbitration Rules governing 
such proceedings, and not by a lawsuit or by resort to court process, except 
as specifically set forth below.  BOTH PARTIES ACKNOWLEDGE AND AGREE THAT 
THEY ARE GIVING UP THEIR RESPECTIVE CONSTITUTIONAL RIGHTS TO HAVE ANY SUCH 
DISPUTE DECIDED IN A COURT OF LAW BEFORE A JURY, AND INSTEAD ARE ACCEPTING 
THE USE OF THE ARBITRATION PROCESS.  

              (b)    SCOPE OF ARBITRATION.  Except as specifically excluded 
herein, this Section 19 applies to any and all disputes, INCLUDING, BY WAY OF 
EXAMPLE ONLY AND NOT LIMITED TO, disputes regarding termination of Employee's 
employment; discrimination and unlawful harassment of any kind (including, 
without limitation, claims arising under Title VII of the Civil Rights Act of 
1964, as amended, 42 U.S.C. Section 2000(e) ET SEQ. and the Civil Rights Act 
of 1991; the Age Discrimination in Employment Act, as amended, 29 U.S.C. 
Section 621, ET SEQ.; the Americans with Disabilities Act of 1990, 42 U.S.C. 
Section 12101 ET SEQ.; the Family and Medical Leave Act of 1993, 29 U.S.C. 
Section 2612 ET SEQ.; and all applicable state and local anti-discrimination 
laws and constitutional provisions); disputes arising under any other 
applicable federal, state or local labor statutes, regulations or orders; 
disputes regarding assault and battery; negligent supervision; defamation; 
invasion of privacy; wages and overtime; and disputes regarding the formation 
and enforceability of this Section 19.  The following types of disputes are 
excluded from the scope of coverage of this Section 19:  (i) workers' 
compensation claims by Employee for on-the-job injuries; and (ii) any and all 
claims by Employer against Employee, including claims for injunctive relief, 
arising out of Employee's breach or threatened breach of Sections 9, 10, 11 
and 12 of this Agreement.

              (c)    GENERAL RULES AND CONDUCT OF ARBITRATIONS.

                     (i)    RIGHT TO COUNSEL.  Either party shall have the 
right to have counsel represent him/it at the arbitration hearing and in 
pre-arbitration proceedings.  

                     (ii)   DISCOVERY.  Employer and Employee hereby agree 
that pre-arbitration discovery shall be permitted in accordance with the 
Federal Rules of Civil Procedure, except that (A) there shall be no limit on 
the number of depositions that may be noticed by either party, and (B) in 
connection with any pre-arbitration disclosure of expert testimony in 
accordance with Rule 26(a)(2), the timing of the expert disclosure shall be 
set by the arbitrator.

                                      -12-


                     (iii)  AUTHORITY OF ARBITRATOR.  The arbitrator shall 
have the authority to (A) resolve any discovery disputes that arise between 
the parties and to hold conferences by telephone or in person as necessary; 
(B) resolve any dispute relating to the interpretation, applicability or 
enforceability of this Section 19; and (C) entertain a motion to dismiss and 
a motion for summary judgment, applying the standards governing such motions 
under Federal Rule Of Civil Procedure 12(b)(6) and Rule 56.  The arbitrator 
is required to render his decision in writing, with an opinion stating the 
bases of his decision.

                     (iv)   TRANSCRIPT.  Either party has the right to have a 
written transcript made of the arbitration proceedings.  The transcript shall 
be paid for by the party requesting it.

                     (v)    BRIEFS.  Either party has the right to file a 
post-arbitration brief, which shall be considered by the arbitrator.

              (d)    PAYMENT OF COSTS AND FEES.  Each party shall bear its 
own costs and attorneys' fees incurred in connection with the arbitration.  
The arbitrator shall have the discretion to award costs to the prevailing 
party. The arbitrator's fees shall be borne equally by the parties.  Each 
party shall post his or its portion of the arbitrator's anticipated fee prior 
to the commencement of the arbitration.

              (e)    APPEALS.  Either side shall have the right to appeal the 
arbitrator's decision by applying to a court of competent jurisdiction (as 
defined herein) for an order vacating the award for any of the reasons set 
forth in 9 U.S.C. Section 10, or on the basis that the arbitrator has made a 
mistake of law or fact.  The arbitration decision shall stand if it is 
supported by substantial evidence.  Where the parties to the arbitration meet 
the diversity of citizenship requirements set forth in 28 U.S.C. Section 1332 
and the amount in controversy exceeds $50,000, exclusive of interest and 
costs, or where the arbitration has decided a federal question  as defined in 
28 U.S.C. Section 1331, the court of competent jurisdiction to which the 
appeal must be made shall the United States court in and for the district 
wherein the award was made. Where the parties are not diverse and the 
arbitrator has not decided a federal questions, the court of competent 
jurisdiction to which the appeal must be made shall the state trial court in 
and for the district wherein the award is made.

       20.    JURISDICTION FOR NON-ARBITRABLE DISPUTES; SERVICE OF PROCESS. 
Each of the parties hereto agrees and acknowledges that all actions or 
proceedings initiated by Employer against Employee and arising directly or 
indirectly out of Sections 9, 10, 11 and/or 12 of this Agreement are excluded 
from the arbitration provisions of Section 19.  The parties further agree 
that all such actions that are brought to judicial proceedings shall be 
litigated in the United States District Court for the district of Colorado 
or, in the event such court cannot or will not exercise jurisdiction, in the 
state courts of the State of Colorado (the "COURTS").  Each of the parties 
hereto expressly submits to the jurisdiction and venue of the Courts and 
consents to process being served in any suit, action or proceeding of the 
nature referred to above either (a) by the mailing of a copy thereof by 
registered or certified mail, postage prepaid, return receipt requested, to 
his or its address as set forth herein or (b) by serving a copy thereof upon 
such party's authorized agent for 

                                      -13-


service of process (to the extent permitted by applicable law, regardless 
whether the appointment of such agent for service of process for any reason 
shall prove to be ineffective or such agent for service of process shall 
accept or acknowledge such service); PROVIDED that, to the extent lawful and 
practicable, written notice of said service upon said agent shall be mailed 
by registered or certified mail, postage prepaid, return receipt requested, 
to the party at his or its address as set forth herein.  Each party hereto 
agrees that such service, to the fullest extent permitted by law, (i) shall 
be deemed in every respect effective service of process upon him or it in any 
such suit, action or proceeding and (ii) shall be taken and held to be valid 
personal service upon and personal delivery to him or it.  Each party hereto 
waives any claim that the Courts are an inconvenient forum or an improper 
forum based on lack of venue or jurisdiction.  Each party shall bear its own 
costs and attorneys' fees incurred in connection with any such actions or 
proceedings.

       21.    INJUNCTIVE RELIEF.  Employee acknowledges that damages would be 
an inadequate remedy for Employee's breach of any of the provisions of 
Sections 9, 10, 11 and/or 12 of this Agreement, and that breach of any of 
such provisions will result in immeasurable and irreparable harm to Employer. 
 Therefore, in addition to any other remedy to which Employer may be entitled 
by reason of Employee's breach or threatened breach of any such provision, 
Employer shall be entitled to seek and obtain a temporary restraining order, 
a preliminary and/or permanent injunction, or any other form of equitable 
relief from any court of competent jurisdiction restraining Employee from 
committing or continuing any breach of such Sections, without the necessity 
of posting a bond.  It is further agreed that the existence of any claim or 
cause of action on the part of Employee against Employer, whether arising 
from this Agreement or otherwise, shall in no way constitute a defense to the 
enforcement of the provisions of Section 9, 10, 11 or 12 of this Agreement.

       22.    MISCELLANEOUS.

              (a)    NOTICES.  All notices and other communications hereunder 
shall be in writing and shall be deemed given (i) when made, if delivered 
personally, (ii) three days after being mailed by certified or registered 
mail, postage prepaid, return receipt requested, or (iii) two days after 
delivery to a reputable overnight courier service, to the parties, their 
successors in interest or their assignees at the following addresses, or at 
such other addresses as the parties may designate by written notice in the 
manner aforesaid:

              To Employer:

              TeleTech Holdings, Inc.
              1700 Lincoln Street, Suite 1400
              Denver, Colorado 80203
              Attention: President

                                      -14-


              To Employee, to his home address as then recorded on
              the books and records of Employer.

              (b)    GOVERNING LAW.  This Agreement shall be governed as to 
its validity and effect by the internal laws of the State of Colorado, 
without regard to its rules regarding conflicts of law.

              (c)    SUCCESSORS AND ASSIGNS.  This Agreement shall be binding 
upon and shall inure to the benefit of (i) the heirs, executors and legal 
representatives of Employee, upon Employee's death, and (ii) any successor of 
Employer, and any such successor shall be deemed substituted for Employee or 
Employer, as the case may be, under the terms hereof for all purposes.  As 
used in this Agreement, "successor" shall include any person, firm, 
corporation or other business entity that at any time, whether by purchase, 
merger, consolidation or otherwise, directly or indirectly acquires a 
majority of the assets, business or stock of Employer.  Employee acknowledges 
and agrees that the rights and obligations of Employer hereunder may be 
assigned to and assumed by any of its wholly or majority-owned subsidiaries, 
without Employee's consent, which assignment and assumption shall constitute 
a release of TeleTech, its subsidiaries or any of their respective affiliates 
that is then bound by the terms of this Agreement, of all of its obligations 
and liabilities hereunder.

              (d)    INTEGRATION.  This Agreement (together with any option 
agreement Employer may require Employee to execute in order to avail himself 
of any Stock Plan benefits specifically contemplated herein and any agreement 
to release and hold harmless Employer executed concurrently herewith) 
constitutes the entire agreement between the parties with respect to all 
matters covered herein, including but not limited to the parties' employment 
relationship and Employee's entitlement to compensation, commissions and 
benefits from Employer or any of its affiliated companies and/or the 
termination of Employee's employment.  This Agreement supersedes all prior 
oral or written understandings and agreements relating to its subject matter 
and all other business relationships between Employer and/or its affiliated 
companies.

              (e)    NO REPRESENTATIONS.  No person or entity has made or has 
the authority to make any representations or promises on behalf of any of the 
parties which are inconsistent with the representations or promises contained 
in this Agreement, and this Agreement has not been executed in reliance on 
any representations or promises not set forth herein.  Specifically, no 
promises, warranties or representations have been made by anyone on any topic 
or subject matter related to Employee's relationship with Employer or any of 
its executives or employees, including but not limited to any promises, 
warranties or representations regarding future employment, compensation, 
commissions and benefits, any entitlement to stock, stock rights, Stock Plan 
benefits, profits, debt and equity interests in Employer or any of its 
affiliated companies or regarding the termination of Employee's employment.  
In this regard, Employee agrees that no promises, warranties or 
representations shall be deemed to be made in the future unless they are set 
forth in writing and assigned by an authorized representative of Employer.

                                      -15-


              (f)    AMENDMENTS.  This Agreement may be modified only by a 
written instrument executed by the parties that is designated as an amendment 
to this Agreement.

              (g)    COUNTERPARTS.  This Agreement is being executed in one 
or more counterparts, each of which shall be deemed an original, but all of 
which together shall constitute one and the same instrument.

              (h)    SEVERABILITY AND NON-WAIVER.  Any provision of this 
Agreement (or portion thereof) which is deemed invalid, illegal or 
unenforceable in any jurisdiction shall, as to that jurisdiction and subject 
to this Section, be ineffective to the extent of such invalidity, illegality 
or unenforceability, without affecting in any way the remaining provisions 
thereof in such jurisdiction or rendering that or any other provisions of 
this Agreement invalid, illegal, or unenforceable in any other jurisdiction.  
If any covenant should be deemed invalid, illegal or unenforceable because 
its scope is considered excessive, such covenant shall be modified so that 
the scope of the covenant is reduced only to the minimum extent necessary to 
render the modified covenant valid, legal and enforceable.  No waiver of any 
provision or violation of this Agreement by Employer shall be implied by 
Employer's forbearance or failure to take action.

              (i)    ATTORNEY FEES.  In the event that any action or 
proceeding is commenced by any party hereto for the purpose of enforcing any 
provision of this Agreement, the parties to such action, proceeding or 
arbitration may receive as part of any award, settlement, judgment, decision 
or other resolution of such action or proceeding, whether or not reduced to a 
court judgement, their costs and reasonable attorneys fees as determined by 
the person or body making such award, settlement, judgment, decision or 
resolution.

              (j)    VOLUNTARY AND KNOWLEDGEABLE ACT.  EMPLOYEE REPRESENTS 
AND WARRANTS THAT EMPLOYEE HAS READ AND UNDERSTANDS EACH AND EVERY PROVISION 
OF THIS AGREEMENT AND HAS FREELY AND VOLUNTARILY ENTERED INTO THIS AGREEMENT.

                            [Signature Page Follows]




                                      -16-


       IN WITNESS WHEREOF, the parties hereto have executed this Agreement as 
of the date first above written.

                                          EMPLOYER:

                                          TeleTech Holdings, Inc.

                                          By:  /s/  Steven B. Coburn          
                                             ---------------------------------
                                                 Steven B. Coburn             
                                                 Chief Financial Officer 



                                          EMPLOYEE:


                                             /s/ Vincent Cipolla              
                                          ------------------------------------
                                          Vincent Cipolla




                                      -17-


                                    SCHEDULE B

                          EMPLOYEE'S PRIOR OBLIGATIONS


       Employee has the following obligation(s) of confidence or other 
commitments to previous employer(s) which restrict his field of activities 
and/or conflict with the confidentiality and/or non-competition provisions of 
the attached agreement:


                                        None.



















                                      -18-