[UPC Letterhead]


                                                               Exhibit (a)(7)

IMMEDIATE RELEASE

                  UPC FILES EXTENSION OF @ ENTERTAINMENT TENDER
                                 OFFER WITH SEC

         AMSTERDAM, THE NETHERLANDS 7TH JULY: United Pan-Europe
Communications, N.V. and Bison Acquisition Corp. (a wholly-owned subsidiary)
today announced that they have extended the period for their tender offer for
shares of @ Entertainment, Inc. (NASDAQ: ATEN) to 12:00 midnight, New York
City time, on Thursday, August 5, 1999. The offer had previously been
scheduled to expire at 12:00 midnight, New York City time, on Tuesday, July
6, 1999.

         The extension has been made as contemplated by the terms of the
Agreement and Plan of Merger by and among United Pan-Europe Communications N.V.
(UPC), Bison Acquisition Corp. and @ Entertainment, Inc. (@ Entertainment), in
order to allow UPC to finalize its financing within the timeframe originally
contemplated by the parties.

         Further, UPC announced the early termination of the fifteen-day waiting
period under the Hart-Scott-Rodino Antitrust Improvements Act of 1976, as
amended, applicable to the purchase of shares pursuant to the offer, on Friday,
July 2, 1999. The waiting period was due to expire on Wednesday, July 7, 1999.

         UPC also announced that, on Tuesday, June 29, 1999, the Polish
Competition and Consumer Protection Office issued a statement expressing its
lack of objection to Bison Acquisition Corp.'s intended acquisition of
@ Entertainment. The parties have also determined that no filing will be
required with the Commission of the European Community with respect to the
acquisition by UPC of @ Entertainment.

         At the close of trading in New York on Tuesday, July 6, 1999,
31,476,904 shares of common stock of @ Entertainment had been validly tendered
in connection with the offer comprising approximately 94.2% (or approximately
67.6% on a fully diluted basis) of the common stock of @ Entertainment.

         As set forth in UPC's offer to purchase in respect of its tender offer,
holders of common stock, warrants, and options of @ Entertainment representing
48.4% of the issued and outstanding common stock and 51% of the common stock on
a fully diluted basis have entered into agreements to tender all of their common
stock in @ Entertainment.

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         Headquartered in Amsterdam, UPC owns and operates the largest
pan-European group of broadband communication networks. UPC provides cable
television, telephony, high speed Internet access and programming services in
ten countries across Europe and Israel. As of 30th June 1999, UPC's systems
passed approximately 7.7 million homes with 5.1 million basic cable subscribers,
of which approximately 500,000 take an expanded tier service. In addition, UPC
had 118,000 telephone access lines and 20,500 carrier select customers, as well
as 42,000 broadband Internet access subscribers. UPC completed an IPO in
February 1999 and its shares are traded on the Amsterdam Stock Exchange ("UPC")
(NASDAQ: "UCOMA"). Microsoft has an interest of approximately 7.8% in UPC.

FOR FURTHER INFORMATION:

UNITED PAN-EUROPE COMMUNICATIONS N.V.

Steve Butler, Managing Director of Capital Markets/Treasurer/Investor Relations
31 20 778 9860
email: sbutler@upc.nl

Henrietta Hirst, Director of Group Corporate Communications
44 171 518 7980
email: hhirst@upc.nl

THE INFORMATION AGENT FOR THE TENDER OFFER IS:

Mackenzie Partners, Inc.
1-(800) 322-2885 or (212) 929-5500

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