EXHIBIT 99.3

                             ARGOSY GAMING COMPANY

               INSTRUCTION TO REGISTERED HOLDER AND/OR DEPOSITORY
                TRUST COMPANY PARTICIPANT FROM BENEFICIAL OWNER
                                      FOR
                             OFFER TO EXCHANGE ITS
                             10 3/4% NOTES DUE 2009
              WHICH HAVE BEEN REGISTERED UNDER THE SECURITIES ACT
                       FOR ANY AND ALL OF ITS OUTSTANDING
                             10 3/4% NOTES DUE 2009
                   THAT WERE ISSUED AND SOLD IN A TRANSACTION
                       EXEMPT FROM REGISTRATION UNDER THE
                       SECURITIES ACT OF 1933, AS AMENDED

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THE EXCHANGE OFFER AND WITHDRAWAL RIGHTS WILL EXPIRE AT 5:00 P.M., NEW YORK CITY
   TIME, ON           , 1999, UNLESS THE OFFER IS EXTENDED. TENDERS MAY BE
   WITHDRAWN PRIOR TO 5:00 P.M., NEW YORK CITY TIME, ON THE EXPIRATION DATE.
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To Registered Holder and/or Depository Trust Company Participant:

    The undersigned hereby acknowledges receipt of the Prospectus dated
          , 1999 (the "Prospectus") of Argosy Gaming Company, a Delaware
corporation (the "Company"), and the accompanying Letter of Transmittal (the
"Letter of Transmittal"), that together constitute the Company's offer (the
"Exchange Offer") to exchange its 10 3/4% Notes due 2009 (the "Exchange Notes"),
which have been registered under the Securities Act of 1933, as amended (the
"Securities Act"), for all of its outstanding 10 3/4% Notes due 2009 (the
"Outstanding Notes"). Capitalized terms used but not defined herein have the
meanings ascribed to them in the Prospectus.

    This will instruct you, the registered holder and/or Depository Trust
Company Participant, as to the action to be taken by you relating to the
Exchange Offer with respect to the Outstanding Notes held by you for the account
of the undersigned.

    The aggregate face amount of the Outstanding Notes held by you for the
account of the undersigned is (FILL IN AMOUNT):

    $__________________________________________________ of the 10 3/4% Notes due
2009

    With respect to the Exchange Offer, the undersigned hereby instructs you
(CHECK APPROPRIATE BOX):

       / /  To TENDER the following Outstanding Notes held by you for the amount
       of the undersigned (INSERT PRINCIPAL AMOUNT OF OUTSTANDING NOTES TO BE
       TENDERED (IF LESS THAN ALL)):

           $_______________________

       / /  NOT to TENDER any Outstanding Notes held by you for the account of
       the undersigned.

    If the undersigned instructs you to tender the Outstanding Notes held by you
for the account of the undersigned, it is understood that you are authorized to
make, on behalf of the undersigned (and the undersigned, by its signature below,
hereby makes to you), the representations and warranties contained in the Letter
of Transmittal that are to be made with respect to the undersigned as a
beneficial owner, including but not limited to the representations, that (i) the
undersigned is not an "affiliate" of the Company, (ii) any Exchange Notes to be
received by the undersigned is being acquired in the ordinary course of its
business, (iii) the undersigned has no arrangement or understanding with any
person to participate in a distribution (within the meaning of the Securities
Act) of Exchange Notes to be received in the Exchange Offer, and (iv) if the
undersigned is not a broker-dealer, the undersigned is not engaged in,

and does not intend to engage in, a distribution (within the meaning of the
Securities Act) of such Exchange Notes. The Company may require the undersigned,
as a condition to the undersigned's eligibility to participate in the Exchange
Offer, to furnish to the Company (or an agent thereof) in writing information as
to the number of "beneficial owners" within the meaning of Rule 13d-3 under the
Exchange Act on behalf of whom the undersigned holds the Outstanding Notes to be
exchanged in the Exchange Offer. If the undersigned is a broker-dealer that will
receive Exchange Notes for its own account in exchange for Outstanding Notes, it
represents that the Outstanding Notes to be exchanged for Exchange Notes was
acquired by it as a result of market-making activities or other trading
activities and acknowledges that it will deliver a prospectus in connection with
any resale of such Exchange Notes; however, by so acknowledging and by
delivering a prospectus, the undersigned will not be deemed to admit that it is
an "underwriter" within the meaning of the Securities Act.

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                                   SIGN HERE

  ____________________________________________________________________________
                          NAME OF BENEFICIAL OWNER(S)

  ____________________________________________________________________________

  ____________________________________________________________________________
                                   SIGNATURE

  ____________________________________________________________________________

  ____________________________________________________________________________
                             NAME(S) (PLEASE PRINT)

  ____________________________________________________________________________

  ____________________________________________________________________________
                                   (ADDRESS)

  ____________________________________________________________________________
                               (TELEPHONE NUMBER)

  ____________________________________________________________________________
              (TAXPAYER IDENTIFICATION OR SOCIAL SECURITY NUMBER)

  ____________________________________________________________________________
                                      DATE

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