EXHIBIT 99.1

               DIRECT FOCUS, INC. SETTLES LAWSUIT WITH SOLOFLEX, INC.

VANCOUVER, WA...July 19, 1999...Direct Focus, Inc. (Nasdaq: DFXI) announced
today that it reached an agreement with Soloflex, Inc., to settle pending
litigation. As a result of the settlement, Direct Focus, Inc. will take a
one-time, after-tax charge of approximately $2.6 million against second
quarter earnings. Despite the one-time charge, the company expects to announce
positive net earnings in its second quarter earnings release on July 26, 1999.
Under terms of the settlement, Direct Focus will make an $8 million cash payment
to Soloflex, of which $4 million is being paid by insurance.

Rod Rice, chief financial officer of Direct Focus, stated that "after payment of
this settlement, Direct Focus remains in a strong cash position and continues to
generate strong positive cash flow."

"We made no admission of guilt in the settlement and continue to believe that
Soloflex's claims were without merit," said Brian Cook, president and chief
executive officer of Direct Focus.  "However, when the court denied our motions
to have the case dismissed before trial, we were faced with a lengthy jury trial
and the possibility of a large jury verdict, including multiple damages as
allowed under federal law.  Under those circumstances, we determined that it was
in the best interests of our shareholders to settle the case on terms that will
have no negative long-term impact on Direct Focus."

"This settlement does not affect the ongoing direct marketing campaign for our
Bowflex home fitness equipment," said Cook.  "We will continue to aggressively
market our Bowflex product line using television commercials and infomercials."

Direct Focus currently markets three lines of products - Bowflex home fitness
equipment, Nautilus fitness equipment and Nautilus sleep systems - directly to
customers via advertising on television, printed media and the Internet.

This press release contains forward-looking statements relating to anticipated
revenues, net income, earnings and the development of the company's products and
services, including statements regarding its Nautilus business.  Factors that
could affect the company's actual results include its reliance on a limited
product line, market acceptance of its existing and future products, growth
management challenges and difficulties integrating the company's Nautilus
operations.  A more detailed description of certain factors that could affect
actual results include, but are not limited to, those discussed in the company's
registration statement on Form S-1 in the section entitled "Risk Factors."