EXHIBIT 99


     LAS VEGAS--(BUSINESS WIRE)--July 28, 1999--Park Place Entertainment Corp.
(NYSE: PPE) announced today that it has priced a private placement offering
of $300 million in aggregate principal amount of Senior Notes to be sold to
qualified institutional buyers.

     The proceeds from the offering will be used to repay current bank
indebtedness.  The notes carry a 7.95% coupon and mature in August 2003.

     The notes may be redeemed, in whole but not in part, by the Company at
any time at a make whole premium.

     The notes have not been registered under the Securities Act of 1933, as
amended, or applicable state securities law, and may not be offered or sold
in the United States absent registration under the Securities Act and
applicable securities laws or available exemptions from the registration
requirements

     This press release is being made pursuant to the requirements of Rule
135c of the Securities Act of 1933.

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