<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from the
Company's consolidated balance sheet at June 26, 1999 and from the consolidated
statement of operations for the three months and the six months ended June 26,
1999 contained in the Company's quarterly report on form 10-Q and is qualified
in its entirety by reference to such financial statements.
</LEGEND>
<CIK> 0000910721
<NAME> THE J. JILL GROUP, INC.
<MULTIPLIER> 1,000
<PERIOD-TYPE> 3-MOS 6-MOS
<FISCAL-YEAR-END> DEC-25-1999 DEC-25-1999
<PERIOD-START> MAR-28-1999 DEC-27-1998
<PERIOD-END> JUN-26-1999 JUN-26-1999
<CASH> 12,276 12,276
<SECURITIES> 0 0
<RECEIVABLES> 0 0
<ALLOWANCES> 0 0
<INVENTORY> 22,058 22,058
<CURRENT-ASSETS> 50,022 50,022
<PP&E> 49,369 49,369
<DEPRECIATION> 0 0
<TOTAL-ASSETS> 105,634 105,634
<CURRENT-LIABILITIES> 24,428 24,428
<BONDS> 21,344 21,344
<PREFERRED-MANDATORY> 0 0
<PREFERRED> 0 0
<COMMON> 99 99
<OTHER-SE> 59,763 59,763
<TOTAL-LIABILITY-AND-EQUITY> 105,634 105,634
<SALES> 78,041 142,760
<TOTAL-REVENUES> 78,041 142,760
<CGS> 33,944 62,542
<TOTAL-COSTS> 49,775 93,759
<OTHER-EXPENSES> 21,616 39,755
<LOSS-PROVISION> 0 0
<INTEREST-EXPENSE> 354 766
<INCOME-PRETAX> 6,296 8,480
<INCOME-TAX> 2,518 3,392
<INCOME-CONTINUING> 3,778 5,088
<DISCONTINUED> 0 0
<EXTRAORDINARY> 0 0
<CHANGES> 0 0
<NET-INCOME> 3,778 5,088
<EPS-BASIC> 0.38 0.52
<EPS-DILUTED> 0.36 0.48