EXHIBIT 99.1

Eve Krzyzanowski, Veteran Media Executive,
Joins Branded Media Corporation as Chief
Executive Officer
Monday December 27, 3:22 pm ET

NEW YORK--(BUSINESS WIRE)--Dec. 27, 2004--Branded Media Corporation announced
today that Eve Krzyzanowski has joined its management team as Chief Executive
Officer, effective immediately.

Eve Krzyzanowski has been a successful media professional for over 25 years,
most recently serving as Senior Vice President of Martha Stewart Living
Omnimedia's "("MSLO") television operations. Ms. Krzyzanowski also served on
MSLO's Senior Executive Committee and presided (Executive Producer) over the
production and distribution of Martha Stewart Living, a nationally syndicated
television program.

Prior to joining MSLO, Ms. Krzyzanowski was Head of Programming and Production
at the BBC in America. At the BBC, she delivered high program revenue, ratings,
critical acclaim and awards by tailoring content to the market and audience.
During her tenure with the BBC, Ms. Krzyzanowski produced programs for public
television, Discovery Networks and other cable outlets while developing
successful partnerships with Time-Life Home Video, Reader's Digest, Dorling
Kindersley and other strategic partners.

Before building BBC's U.S. operation, Eve Krzyzanowski achieved notable success
with Financial News Network, as FNN's Head of Programming. FNN later evolved
into CNBC, today's leading financial cable network.

Ms. Krzyzanowski has earned several Emmys and was selected as a "Luminary of the
20th Century" in financial journalism for her role in developing Financial News
Network. She has produced and overseen over 10,000 hours of television
programming.

In commenting on the new position, Eve Krzyzanowski said, "I have seen first
hand how the power of television and other multi-media formats drive consumer
demand and I am thrilled to have the opportunity to apply my experience and
expertise to successfully execute the Branded Media strategy."

The Branded Media(TM) strategy integrates the core message of brands into
multimedia content to provide significant exposure in launching and expanding
talent driven brands.

Branded Media Corporation markets consumer products through its proprietary
strategy, Branded Media(TM). As developed by BMCP, Branded Media(TM) is designed
to materially increase sales of consumer products by exposing brands and their
messages through all multimedia outlets, but primarily through commercial and
public television programming, DVD, Video-on-Demand, Direct-Response
infomercials and Internet driven direct marketing campaigns.

This announcement may contain certain forward-looking statements that are made
pursuant to the "safe harbor" provisions of the Private Securities Litigation
Reform Act of 1995 that involve risks and uncertainties. Such statements reflect
management's current views and are based on certain assumptions. Actual results
could differ materially from the assumptions currently anticipated.


Contact:

         Branded Media Corporation
         J. Coffey, 212-230-1941