<ARTICLE> 5
<LEGEND>

THIS SCHEDULE CONTAINS SUMMARY  INFORMATION  EXTRACTED FROM THE BALANCE SHEET AS
OF DECEMBER 31, 1999 AND THE STATEMENT OF OPERATIONS FOR THE TWELVE MONTHS ENDED
DECEMBER  31,  1999  AND IS  QUALIFIED  IN ITS  ENTIRETY  BY  REFERENCE  TO SUCH
FINANCIAL  STATEMENTS.
</LEGEND>

<CIK>                         0000768710
<NAME>                        RELIV' INTERNATIONAL, INC.

                             
<PERIOD-TYPE>                   12-mos
<FISCAL-YEAR-END>                       DEC-31-1999
<PERIOD-START>                          JAN-01-1999
<PERIOD-END>                            DEC-31-1999
<CASH>                                    1,531,700
<SECURITIES>                                      0
<RECEIVABLES>                             1,224,037
<ALLOWANCES>                                430,000
<INVENTORY>                               4,705,462
<CURRENT-ASSETS>                          8,496,597
<PP&E>                                   15,362,583
<DEPRECIATION>                            4,560,338
<TOTAL-ASSETS>                           20,771,818
<CURRENT-LIABILITIES>                     8,306,965
<BONDS>                                   4,990,639
<PREFERRED-MANDATORY>                             0
<PREFERRED>                                       0
<COMMON>                                  9,082,382
<OTHER-SE>                               (2,263,664)
<TOTAL-LIABILITY-AND-EQUITY>             20,771,818
<SALES>                                  67,973,526
<TOTAL-REVENUES>                         67,973,526
<CGS>                                    34,557,290
<TOTAL-COSTS>                            34,557,290
<OTHER-EXPENSES>                         35,001,162
<LOSS-PROVISION>                                  0
<INTEREST-EXPENSE>                          585,255
<INCOME-PRETAX>                          (2,170,181)
<INCOME-TAX>                               (770,000)
<INCOME-CONTINUING>                      (1,400,181)
<DISCONTINUED>                                    0
<EXTRAORDINARY>                                   0
<CHANGES>                                         0
<NET-INCOME>                             (1,400,181)
<EPS-BASIC>                                    (.15)
<EPS-DILUTED>                                  (.15)