U.S. SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                   FORM 12B-25
                           NOTIFICATION OF LATE FILING

                                                      SEC FILE NUMBER: 0-21210
                                                      CUSIP NUMBER:
 (Check One):

[   ] Form 10-K    [   ] Form 20-F     [   ] Form 11-K        [ X ] Form 10-Q
[   ] Form 10-D    [   ] Form N-SAR    [   ] Form N-CSR

For Period Ended: February 29, 2012

[  ] Transition Report on Form 10-K
[  ] Transition Report on Form 20-F
[  ] Transition Report on Form 11-K
[  ] Transition Report on Form 10-Q
[  ] Transition Report on Form N-SAR

For the Transition Period Ended:______________

READ ATTACHED INSTRUCTION SHEET BEFORE PREPARING FORM.  PLEASE PRINT OR TYPE.

Nothing  in this  form  shall be  construed  to imply  that the  Commission  has
verified any information contained herein.
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If the notification  relates to a portion of the filing checked above,  identify
the Item(s) to which the notification relates:__________________________________

PART I - REGISTRANT INFORMATION
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                          JACOBS FINANCIAL GROUP, INC.
                     --------------------------------------
                             Full Name of Registrant

                     --------------------------------------
                            Former Name if Applicable

                          300 SUMMERS STREET, SUITE 970
                     --------------------------------------
           Address of Principal Executive Offices (Street and Number)

                              CHARLESTON, WV 25301
                     --------------------------------------
                            City, State and Zip Code



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PART II - RULES 12B-25 (B) AND (C)
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If the subject report could not be filed without  unreasonable effort or expense
and the registrant seeks relief pursuant to Rule 12b-25(b), the following should
be completed. (Check box if appropriate)

-------- -------- --------------------------------------------------------------
         (a)      The reasons described in reasonable detail in Part III of this
                  form could not be eliminated  without  unreasonable  effort or
                  expense;
{X}      (b)      The subject  annual  report,  semi-annual  report,  transition
                  report on Forms 10-K,  20-F,  11-K, N-SAR or N-CSR, or portion
                  thereof, will be filed on or before the fifteenth calendar day
                  following the  prescribed  due date; or the subject  quarterly
                  report  or   transition   report  on  Form  10-Q  or   subject
                  distribution report on Form 10-D, or portion thereof,  will be
                  filed on or  before  the  fifth  calendar  day  following  the
                  prescribed due date; and
         (c)      The  accountant's  statement or other exhibit required by Rule
                  12b-25(c) has been attached if applicable.
-------- --------- -------------------------------------------------------------

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PART III - NARRATIVE
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State below in reasonable  detail the reasons why Forms 10-K,  20-F, 11-K, 10-Q,
10-D,  N-SAR,  N-CSR or the transition  report or portion thereof,  could not be
filed within the prescribed time period.

The Registrant was unable without unreasonable effort and expense to prepare its
accounting  records and schedules in sufficient time to allow its accountants to
complete their review of the  Registrant's  financial  statements for the period
ended  February  29,  2012  before  the  required  filing  date for the  subject
Quarterly  Report on Form  10-Q.  The  Registrant  intends  to file the  subject
Quarterly  Report on Form 10-Q on or before the fifth calendar day following the
prescribed due date.

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PART IV - OTHER INFORMATION
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(1)  Name  and  telephone  number  of  person  to  contact  in  regard  to  this
notification.

------------------------ ---------------------- -------------------------
     JOHN M. JACOBS               304                    343-8171
------------------------ ---------------------- -------------------------
        (Name)                (Area Code)           (Telephone Number)
------------------------ ---------------------- -------------------------


(2) Have all other  periodic  reports  required under Section 13 or 15(d) of the
Securities  Exchange Act of 1934 or Section 30 of the Investment  Company Act of
1940  during  the  preceding  12  months  or for such  shorter  period  that the
registrant  was  required to file such  report(s)  been filed?  If answer is no,
identify report(s).

------------------------------- ---------------------------- -------------------
          [ X ]  Yes                                                [___]  No
------------------------------- ---------------------------- -------------------





(3) Is it anticipated that any significant  change in results of operations from
the  corresponding  period for the last  fiscal  year will be  reflected  by the
earnings statement to be included in the subject report or portion thereof?


------------------------------- ---------------------------- -------------------
          [___]  Yes                                               [ X ]  No
------------------------------- ---------------------------- -------------------

If so, attach an explanation of the  anticipated  change,  both  narratively and
quantitatively, and, if appropriate, state the reasons why a reasonable estimate
of the results cannot be made.


                          JACOBS FINANCIAL GROUP, INC.
                  -------------------------------------------
                  (Name of Registrant as Specified in Charter)

has  caused  this  notification  to be signed on its  behalf by the  undersigned
hereunto duly authorized.




Date: April 16, 2012


                        By: /s/ John M. Jacobs
                        -----------------------------------------------------
                        John M. Jacobs, President




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                                    ATTENTION

Intentional  misstatements  or omissions  of fact  constitute  Federal  Criminal
Violations (See 18 U.S.C. 1001).

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