Exhibit 23.1



                       CONSENT OF INDEPENDENT AUDITORS

We hereby consent to the incorporation by reference in the Registration
Statements on Form S-2 (No. 33-61049) and Form S-8 (No. 333-108748, No.
333-48233, No. 333-36258, No. 333-55729, No. 33-35247 and No. 33-62734) of
The Jones Financial Companies, L.L.L.P. of our report dated March 19, 2004
relating to the financial statements and financial statement schedules,
which appears in this Form 10-K.





PricewaterhouseCoopers LLP
St. Louis, Missouri
March 26, 2004