As filed with the Securities and Exchange Commission on ______ ___, 2000 Registration Statement No. - ------------------------------------------------------------------------------ - ------------------------------------------------------------------------------ SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 --------------- FORM SB-2 REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933 --------------- FAMOUS FIXINS, INC. ---------------------------------------------- (Name of Small Business Issuer in its charter) New York 5140 13-3865655 -------- ----------------- ---------- (State or jurisdiction (Primary Standard (I.R.S. Employer of incorporation Industrial Classification Identification or organization) Code Number) Number) 250 W. 57th Street, Suite 1112 New York, New York 10107 (212) 245-7773 (Address, including zip code, and telephone number, including area code, of registrant's principal executive offices) Jason Bauer Chief Executive Officer and President Famous Fixins, Inc. 250 W. 57th Street, Suite 1112 New York, New York 10107 (212) 245-7773 (Name, address, including zip code, and telephone number, including area code, of agent for service) Copies of communications to: Dan Brecher, Esq. Law Offices of Dan Brecher 99 Park Avenue, 16th Floor New York New York 10016 (212) 286-0747 Approximate date of commencement of proposed sale to the public: As soon as practicable after this Registration Statement becomes effective. If any of the securities being registered on this Form are to be offered on a delayed or continuous basis pursuant to Rule 415 under the Securities Act of 1933, other than securities offered only in connection with dividend or interest reinvestment plans, check the following box. [X] If this Form is filed to register additional securities for an offering pursuant to Rule 462(b) under the Securities Act, please check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering.[ ] If this Form is a post-effective amendment filed pursuant to Rule 462(c) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering.[ ] If this Form is a post-effective amendment filed pursuant to Rule 462(d) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering.[ ] If delivery of the prospectus is expected to be made pursuant to Rule 434, please check the following box.[ ] CALCULATION OF REGISTRATION FEE - -------------------------------------------------------------------------------------------------- - -------------------------------------------------------------------------------------------------- Proposed Proposed Title of each class Maximum Maximum Amount of of securities Amount to be Offering Price Aggregate Registration to Be Registered Registered Per Unit(1) Offering Price(1) Fee - -------------------------------------------------------------------------------------------------- common stock underlying 5% convertible debentures, principal amount $550,000 2,500,000 $0.19 $475,000 $127.30 - -------------------------------------------------------------------------------------------------- common stock underlying warrants 2,500,000 $0.19 $475,000 $127.30 - -------------------------------------------------------------------------------------------------- Total 5,000,000 $0.19 $950,000 $254.60 - -------------------------------------------------------------------------------------------------- - -------------------------------------------------------------------------------------------------- (1) This calculation is made solely for the purpose of determining the registration fee pursuant to Rule 457(h) and Rule 457(c) under the Securities Act of 1933, as amended, and is based upon the average of the high ask and low bid prices of $.20 and $.18, respectively, for the common stock on June 29, 2000. (2) Pursuant to Rule 416 under the Securities Act, the registrant is also registering such indeterminate number of shares of common stock as may be issued from time to time upon conversion of the debentures as a result of the anti-dilution protection of the debentures. Pursuant to Rule 457(i), no registration fee is required for these shares. The registrant hereby amends this registration statement on such date or dates as may be necessary to delay its effective date until the registrant shall file a further amendment which specifically states that this registration statement shall thereafter become effective in accordance with Section 8(a) of the Securities Act of 1933 or until the registration statement shall become effective on such date as the Commission acting pursuant to said Section 8(a), may determine. - -------------------------------------------------------------------------------- - -------------------------------------------------------------------------------- SUBJECT TO COMPLETION, DATED _______ __, 2000 PROSPECTUS FAMOUS FIXINS, INC. 2,500,000 shares of common stock underlying convertible debentures 2,500,000 shares of common stock underlying warrants This prospectus relates only to the resale of a total of up to 5,000,000 shares of common stock of Famous Fixins, Inc., a New York corporation, of which: - 2,500,000 shares of common stock can be resold upon conversion of convertible debentures with a $1,000,000 principal amount due March 13, 2005, and - 2,500,000 shares of common stock can be resold upon exercise of 2,500,000 warrants. We will not receive any of the proceeds from the resale of the shares of common stock by the selling stockholders. Our common stock is quoted on the OTC Bulletin Board under the symbol "FIXN". See "Risk Factors" beginning on page 3 for a discussion of certain factors that should be considered by prospective investors. Neither the Securities and Exchange Commission nor any state securities commission has approved or disapproved of these securities or passed on the adequacy or accuracy of the disclosures in this Prospectus. Any representation to the contrary is a criminal offense. The date of this Prospectus is ______ ___, 2000. TABLE OF CONTENTS Page Prospectus Summary 2 Risk Factors 3 We have a deficiency in stockholders' equity and we may not be profitable or generate cash from operations in the future as we grow our business 3 We sell many of our products in geographic markets associated with the celebrity endorser and we may experience a limited market for our consumer products 3 We depend on celebrity endorsements for the promotion of our products 4 We depend on endorsement agreements with celebrities and need to protect proprietary rights from infringement 4 Our success depends on consumer recognition of our celebrity endorsed products and their acceptance of our products because we do not conduct large marketing campaigns 4 We rely on third party distributors to directly ship our products to retailers, and where direct distribution is not possible, the costs of our products to consumers will be higher 5 We rely on third parties to manufacture our products 5 Our business of selling consumer products could expose us to tremendous liability for which we may need to increase our insurance coverage 5 We do not have an written employment agreement with Michael Simon, our Vice President and we may not be able to retain his services 5 Our sale of debentures that are convertible into common stock at below the market price of our common stock will have a dilutive impact on our stockholders 6 As debenture holders convert and sell their common stock, the resulting decrease in market price of the common stock may permit them to convert debentures into a great number of shares which could further decrease the market price 8 The decrease in the price of our common stock as debenture holders convert could encourage short sales, which could result in further reductions in the price of our common stock 8 The conversion of the debentures may result in substantial dilution to the holders of common stock since the debenture holders may ultimately convert and sell the full amount issuable on conversion 9 We do not know the precise number of common stock shares issuable upon conversion of the debentures because the conversion price is linked to the future market price of the common stock 9 Use of Proceeds 10 Management's Discussion and Analysis of Financial Conditions and Results of Operations 11 About Famous Fixins 18 Our Management 37 Executive Compensation 39 Ownership of Securities 44 Certain Relationships and Related Transactions 47 Selling Stockholders 50 Plan of Distribution 52 Description of Our Securities 54 Legal Matters 60 Experts 60 Indemnification 60 Where You Can Find More Information 61 Index to Financial Statements 61 =============================================================================== We have not authorized any dealer, salesperson or other person to give any information or to represent anything not contained in this prospectus. You must not rely upon any unauthorized information. This prospectus is not an offer to sell these securities and it is not a solicitation of an offer to buy these securities in any state where the offer or sale is not permitted. The information in this prospectus is not complete and may be changed. You should not assume that the information in this prospectus is correct at any time subsequent to its date. =============================================================================== FAMOUS FIXINS, INC. 5,000,000 shares of common stock (consisting of: 2,500,000 shares of common stock underlying convertible debentures and 2,500,000 shares of common stock underlying warrants) PROSPECTUS _______ ___, 2000 =============================================================================== PROSPECTUS SUMMARY ABOUT US We are a New York corporation known as Famous Fixins, Inc. We are a promoter and marketer of celebrity and athlete licensed consumer products for sale in supermarkets, mass merchandisers, drug chains, specialty stores and over the Internet. Our plan is to develop, market and sell specialty products based on the diverse professional, cultural and ethnic backgrounds of various celebrities. We create consumer products which include a line of breakfast cereals endorsed by high profile athletes and a line of salad dressings. We promote and market our products directly to supermarket chain stores. We also operate an electronic commerce site from which our products may be purchased. We utilize a nationwide network of brokers to distribute our products in supermarket chains, mass-merchandisers, drug stores, restaurants and specialty retail stores throughout the United States. We enlist third party manufacturers to produce our consumer products. Our executive office is located at 250 West 57th Street, Suite 1112, New York, New York 10107. Our telephone number is 212-245-7773. THE OFFERING Total shares outstanding 13,167,326 shares of common stock Common stock offered for resale to the public 5,000,000 shares of common stock Price per share to the public Market price at the time of resale Proceeds from offering We will not receive any of the proceeds from the sale of the shares of common stock offered by the selling stockholders. Trading symbol for common stock FIXN -2- RISK FACTORS You should carefully consider the risks described below before making an investment. Although the factors identified below are important factors, those are not the only ones facing us. If any of the following risks actually occur, our actual results could differ significantly, and the trading price of our common stock could decline, and you may lose all or part of your investment. We have identified all of the material risks which we believe may affect our business and make an investment one of high risk, and the principal ways in which we anticipate that they may affect our business or financial condition. WE HAVE A DEFICIENCY IN STOCKHOLDERS' EQUITY AND WE MAY NOT BE PROFITABLE OR GENERATE CASH FROM OPERATIONS IN THE FUTURE AS WE GROW OUR BUSINESS. We began our sales operations in March 1997 and we have a limited operating history upon which you can base an evaluation of our performance. The auditors' report to our financial statements for the year ended December 31, 1999 cites factors that raise substantial doubt about our ability to continue as a going concern. The factors are that we have incurred substantial operating losses since inception of operations and as at December 31, 1999 reflect a deficiency in stockholders' equity. The auditors' report states that although our management believes that it can achieve profitable operations in the future and that we can raise adequate capital and financing as may be required, there can be no assurance that future capital contributions or financing will be sufficient for Famous Fixins to continue as a going concern or that we can achieve profitable operations in the future. As we grow our business and try to bring new products to market, we may encounter substantial operating losses due to increased promotional and marketing expenses and the payments of cash advances under license agreements. During our first three years of operations, we have experienced losses primarily due to start-up costs, slowly developed marketing and distribution operations and the lack of sufficient licenses from celebrities for the use of their names and reputations in promoting consumer products. We were also hampered by an insufficient amount of credit and financing. As we enter into new licenses with celebrities and promote new products, we expect to incur operating losses and net losses as we incur additional costs associated with obtaining new celebrity endorsements, development of new consumer products, entry into new markets, and the expansion of our administrative, operational, marketing and sales organizations. Because we intend to focus our future products on new lines of consumer products that we have not previously developed, we do not know how our financial condition will be affected. We cannot assure you that our revenues will increase as a result of our increased spending. If revenues grow more slowly than we anticipate, or if operating expenses exceed our expectations, we may not become profitable. Even if we become profitable, we may be unable to sustain our profitability. WE SELL MANY OF OUR PRODUCTS IN GEOGRAPHIC MARKETS ASSOCIATED WITH THE CELEBRITY ENDORSER AND WE MAY EXERPIENCE A LIMITED MARKET FOR OUR CONSUMER PRODUCTS. To date, we have had limited sales of our consumer products as compared to our national competitors. Poor sales of our products will decrease our gross margins. We cannot assure you that an adequate market exists for our products. For many of our cereal products, we sell the products only in the markets where we believe a demand may exist. Even with the endorsements of high profile athletes, if an adequate market were to develop, we cannot assure you that we will be able to compete successfully in that market. If such a market fails to develop, our products may be discontinued based upon poor sales. Due to our limited operating history and limited lines of products, some supermarket chains, especially in rural markets, may initially choose not to carry our products until such products develop a certain market share, which may further hinder our efforts to develop a market for our products. -3- WE DEPEND ON CELEBRITY ENDORSEMENTS FOR THE PROMOTION OF OUR PRODUCTS. Since we develop and market products utilizing the names and reputations of various celebrities, attracting well-recognized celebrities with whom we can develop consumer products for endorsement and promotion is essential to our growth and success. If we cannot sign more celebrities, we cannot introduce new consumer products and increase our breath of products, which will not see an increase our revenues. We cannot assure you that we will be able to attract and retain celebrities to endorse any of our products, or if retained, that the reputations of various celebrities will not become untarnished or unfavorable in the future. Even with endorsement and promotion by celebrities, we cannot assure you that we can successful develop and market such products. In addition, because we enter short term license arrangements with celebrities, we need to enter many license arrangements with numerous celebrities to develop a range of product offerings. We expect to incur significant operating expenses associated with the development and marketing of new products for new celebrities. WE DEPEND ON ENDORSEMENT AGREEMENTS WITH CELEBRITIES AND NEED TO PROTECT PROPRIETARY RIGHTS FROM INFRINGEMENT. Our future success depends in part upon our ability to use the names and likenesses of celebrities. We may enter endorsement agreements with various celebrities that include issuance of our securities, such as warrants to purchase our common stock, and up-front cash payments. Many of our agreements with celebrities are short-term in duration and have no guaranteed renewal terms. Because we depend on endorsement agreements, certain financial terms that we agree to with various celebrities may be financially generous to certain celebrities, and we may have to pay the financial arrangements even if we later decide not to bring certain products to the market. We seek to protect our intellectual property rights and to limit access to our proprietary information through a combination of copyrights, and nondisclosure and licensing arrangements, all of which, even if available, afford only limited protection. We cannot assure you that that the steps we take to protect our intellectual property rights will be adequate to prevent misappropriation of our intellectual property rights. We face certain risks because we are a licensee of the names and likenesses of certain celebrities, and we are not the owner of certain intellectual property rights. If we fail to use the name and likenesses of celebrities properly under the terms of the applicable license agreements, those celebrities and other potential celebrity endorser may not seek to conduct business with us in the future. If we cannot secure and protect third party rights or consents, our ability to market and promote our products will be greatly hampered. OUR SUCCESS DEPENDS ON CONSUMER RECOGNITION OF OUR CELEBRITY ENDORSED PRODUCTS AND THEIR ACCEPTANCE OF OUR PRODUCTS BECAUSE WE DO NOT CONDUCT LARGE MARKETING CAMPAIGNS. Consumer products that we develop and promote may be based on the professional, personal and cultural background of celebrities, and there can be no assurance that consumers will like our products, or that a significant market will develop for any product line developed by us. In addition, consumers may not be aware of our products because we do have not resources to conduct large advertising campaigns. Our plans include marketing efforts intended to create public awareness. These must be repeated often to build a base of loyal consumers. -4- WE RELY ON THIRD PARTY DISTRIBUTORS TO DIRECTLY SHIP OUR PRODUCTS TO RETAILERS, AND WHERE DIRECT DISTRIBUTION IS NOT POSSIBLE, THE COSTS OF OUR PRODUCTS TO CONSUMERS WILL BE HIGHER. We presently use direct distribution for most of our current business, whereby our products are shipped directly from the manufacturing facility to warehouses operated by various accounts. Where direct distribution cannot be achieved, we intend to utilize a direct store delivery distribution method, whereby we will have the product shipped to an independent distribution company who will be responsible for delivery to stores. The indirect distribution method will increase our distribution costs by about 30%, which we will pass by increasing the retail price to the consumer. Any delays in establishing efficient distribution of our products may have a material adverse affect on our business operations. WE RELY ON THIRD PARTIES TO MANUFACTURE OUR PRODUCTS. We engage third-party manufacturers to produce our products according to the specifications and product formulas provided by us. Manufacturing facilities are subject to regulations promulgated by the FDA. The FDA and state regulatory agencies inspect the facilities of manufacturers on a routine basis for regulatory compliance. We cannot assure you that third-party manufacturers can satisfy these requirements. OUR BUSINESS OF SELLING CONSUMER PRODUCTS COULD EXPOSE US TO TREMENDOUS LIABILITY FOR WHICH WE MAY NEED TO INCREASE OUR INSURANCE COVERAGE. The marketing and sales of consumer products could expose us to certain types of litigation, including product liability claims allegedly resulting from the use or consumption of such products, which might be made by consumers against us, the manufacturer, the distributor or the stores which sell our products. Such litigation claims could have a material adverse affect on our business, prospects, financial condition or results of operations by reducing or eliminating demand for our products. Under license agreements with celebrities, we have agreed to maintain adequate liability insurance coverage. Our current coverage is for $3 million. We have not faced a lawsuit related to our consumer products, so we cannot assure you that the coverage will be adequate to protect us against claims as we market more products, we will need to increase our coverage. We cannot assure you that sufficient insurance coverage will be available to us on acceptable terms. WE DO NOT HAVE AN WRITTEN EMPLOYMENT AGREEMENT WITH MICHAEL SIMON, OUR VICE PRESIDENT AND WE MAY NOT BE ABLE TO RETAIN HIS SERVICES. We are highly dependent on our present management to implement our business strategies. We do not have a written employment agreements with Michael Simon who serves as Vice President and a director of our Company and we could lose his services at any time. Mr. Simon previously has worked as a publicist for many actors. We rely on Mr. Simon's contacts with the entertainment industry for promoting our products and for developing relationships with celebrities. We will need more personnel in management, sales and marketing positions as our operations increase. Competition for qualified employees is intense. Consequently, we may not be successful in attracting, training and retaining the people we need. -5- OUR SALE OF DEBENTURES THAT ARE CONVERTIBLE INTO COMMON STOCK AT BELOW THE MARKET PRICE OF OUR COMMON STOCK WILL HAVE A DILUTIVE IMPACT ON OUR STOCKHOLDERS. We have sold convertible debentures that will have a dilutive impact on our stockholders. In October 1999, we sold 5% debentures with a principal amount of $550,000 that are convertible into common stock at a discount to the then-prevailing market price of our common stock. In March 2000, we sold 0% debentures with a principal amount of $1,000,000 that are convertible into common stock at a fixed conversion rate of $.40 per share. We presently have 5% debentures with a principal amount of $105,000 outstanding. The conversion of the 5% debentures is set at the lower of 80% of the market price of our common stock at the time of conversion or $.55. As long as the market price of our common stock is $.6875 or lower, the holders of 5% debentures are entitled to convert at a 20% discount. If the market price of our common stock exceeds $.6875, the holders are entitled to convert at $.55, which could represent a discount of substantially more than 20% depending on the prevailing market price of our common stock. Discounted sales resulting from the conversion of the debentures could have an immediate adverse effect on the market price of the common stock. The table below assumes that we have 13,167,326 shares of common stock presently outstanding in calculating the 9.9% and the percentage of class after conversion. The table below illustrates how the conversion would work for the conversion of the 5% debentures with a principal amount of $105,000 held by the debenture holder. Shares Percentage Principal 80% of Applicable Issuable at of Class Debenture Market Market Conversion Conversion After Amount Price Price Price Price Conversion - ------------------------------------------------------------------- $105,000 $.25 $.20 $.20 525,000 3.8% $105,000 $.50 $.40 $.40 262,500 2.0% $105,000 $.6875 $.55 $.55 190,909 1.4% $105,000 $1.00 $.80 $.55 190,909 1.4% The table illustrates that if the market price of our common stock is $.6875 per share or more, the applicable conversion rate is $.55, since the conversion rate must be the lower of the 80% of the market price or $.55. If the market price is less than $.6875 per share, then the conversion price is 80% of the market price. -6- We have outstanding 0% convertible debentures with a $1,000,000 principal amount due March 13, 2005. The three holders of the convertible debentures are entitled to convert the debentures into shares of common stock. The conversion price is $0.40 per share. However, the maximum number of shares of common stock that may be received upon the conversion of the debentures by any one holder is 9.9% of our then-outstanding common stock. The table below assumes that we have 13,167,326 shares of common stock presently outstanding in calculating the 9.9% and the percentage of class after conversion. The table below illustrates how the conversion would work for the conversion of the principal amount of: - $250,000 debentures held by Austost Anstalt Schaan, assuming ownership of 643,975 shares of common stock underlying warrants; - $350,000 debentures held by Balmore Funds, S.A., assuming ownership of 893,975 shares of common stock underlying warrants; and - $400,000 debentures held by Roseworth Group Ltd., assuming ownership of 1,000,000 shares of common stock underlying warrants. Holder of Shares Number of Shares Percentage Principal Issuable at Shares Issuable of Class Debenture Conversion Owned Before at 9.9% After Amount Price of $0.40 Conversion Limit Conversion - ------------------------------------------------------------------------------ $250,000 625,000 643,975 643,105 9.9% $350,000 875,000 893,975 393,105 9.9% $400,000 1,000,000 1,000,000 287,080 9.9% The table illustrates that at the conversion price of $0.40, the holder of $350,000 debentures who already owns 893,975 shares of common stock would be able to convert its debentures into only 393,105 shares rather than 875,000. This occurs because the maximum number of shares of common stock that may be received upon conversion is 9.9% of our then-outstanding common stock. However, if we had 20,000,000 shares of common stock outstanding, the holder of the $350,000 debentures would be able to convert its debentures into 875,000 shares of common stock since the holder would then own 1,768,975 shares of common stock or 8.8% of our common stock after the conversion. -7- Under the agreements for the 0% convertible debentures, we were obligated to prepare and file a registration statement under the Securities Act of 1933 for shares of common stock issuable upon the conversion of the convertible debentures and the warrants within 15 days of our filing of our Form 10K-SB for the year ended December 31, 1999. If the registration statement is not timely filed with the SEC by the required filing date, the registration statement is not declared effective by the SEC within 90 days of the required filing date or five days of clearance by the SEC to request effectiveness, but in no event later than July 15, 2000, the registration statement is not maintained as effective by us for the requisite period, or the additional registration statement is not filed within thirty days or declared effective within ninety days, then we are to pay each holder of the convertible debentures and warrants, as liquidated damages, one percent of the aggregate market value of shares of common stock purchaseable or purchased from Famous Fixins and held by the holder for the first month of such default, and two percent for each month of default thereafter until such registration statement has been filed, and in the event of late effectiveness or lapsed effectiveness, one percent of the aggregate market value of shares of common stock purchaseable or purchased from Famous Fixins and held by the holder for the first month of such default and two percent for each month of default thereafter until such registration statement has been declared effective. The liquidated damages are not to exceed $50,000 per month. We have agreed with the holders that each will hold harmless the other against any losses, claims, damages or liabilities, joint or several, including all reasonable costs of defense and investigation and all reasonable attorneys' fees and expenses, to which they may become subject based upon any untrue statement or alleged untrue statement of any material fact contained in any registration statement, prospectus, or based upon the omission or alleged omission to state therein a material fact, unless the misleading or omitted information was provided by the other in connection with the preparation of the registration statement or prospectus. AS DEBENTURE HOLDERS CONVERT AND SELL THEIR COMMON STOCK, THE RESULTING DECREASE IN MARKET PRICE OF THE COMMON STOCK MAY PERMIT THEM TO CONVERT DEBENTURES INTO A GREAT NUMBER OF SHARES WHICH COULD FURTHER DECREASE THE MARKET PRICE. The resulting decrease in the market price of our common stock as the holders of debentures convert and sell their shares of common stock could permit the selling stockholder to convert their debentures into a greater number of shares of common stock, as illustrated in the table above. As more debentures are converted into common stock and sold, a further downward pressure on the price of the common stock is likely to occur. This downward pressure on the common stock is likely to occur until substantially all of the debentures are sold and converted. THE DECREASE IN THE PRICE OF OUR COMMON STOCK AS DEBENTURE HOLDERS CONVERT COULD ENCOURAGE SHORT SALES, WHICH COULD RESULT IN FURTHER REDUCTIONS IN THE PRICE OF OUR COMMON STOCK. As debenture holders elect to convert and sell the common stock, the downward pressure on the price of the common stock could cause further reductions in the market price of our common stock. Downward pressure on the price of our common stock could encourage short sales of the stock by the selling stockholder or by other stockholders. Material amounts of short selling could place further downward pressure on the market price of the common stock. A short sale is a sale of stock that is not owned by the seller. The seller borrows the stock for delivery at the time of the short sale, and buys back the stock when it is necessary to return the borrowed shares. If the price of the common stock declines between the time the seller sells the stock and the time the seller subsequently repurchases the common stock, the seller may realize a profit. -8- THE CONVERSION OF THE DEBENTURES MAY RESULT IN SUBSTANTIAL DILUTION TO THE HOLDERS OF COMMON STOCK SINCE THE DEBENTURE HOLDERS MAY ULTIMATELY CONVERT AND SELL THE FULL AMOUNT ISSUABLE ON CONVERSION. The holders of common stock will experience substantial dilution as the debenture holders convert and sell the common stock. Because the conversion price of the 5% debentures is substantially below the market value of the common stock, we expect the 5% debenture holder to ultimately convert the entire principal amount and sell the common stock. Assuming a conversion price of $.20 per share, we would have to issue up to 525,000 shares of common stock if all of the outstanding 5% debentures with a principal amount of $105,000 are converted, which would represent about 4% of our outstanding common stock if conversion took effect today. In addition, we have 0% debentures outstanding with the principal amount of $1,000,000 which can be converted at $.40 per share into 2,500,000 shares of common stock, which would represented about 16% of our outstanding common stock if conversion took effect today. The issuance of shares of common stock upon the conversion of debentures will have a dilutive impact on our common stock holders. As a result, our income per share could be materially and adversely affected. WE DO NOT KNOW THE PRECISE NUMBER OF COMMON STOCK SHARES ISSUABLE UPON CONVERSION OF THE 5% DEBENTURES BECAUSE THE CONVERSION PRICE IS LINKED TO THE FUTURE MARKET PRICE OF THE COMMON STOCK. The conversion of the 5% debentures is linked to a percentage discount to the market price of our common stock at the time of conversion. Until conversion occurs, we do not know the precise maximum number of common stock shares that may be issued. The conversion is set at the lower of 80% of the market price of our common stock at the time of conversion or $.55. Accordingly, the conversion rate of the 5% debentures changes with the market price of the common stock. Therefore, the lower the price of our common stock at the time of conversion, the more the shares of common stock into which the 5% debentures are convertible, which will further dilute holders of common stock and cause the common stock price to decline further. -9- USE OF PROCEEDS We will not receive any proceeds from the resales of the shares of common stock by the selling stockholders upon the conversion of the convertible debentures or upon the exercise of the warrants. We applied the net proceeds from the sale of convertible debentures and warrants for general corporate purposes and working capital. -10- MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS "Forward-Looking" Information This prospectus contains certain "forward-looking statements", which represent our expectations and beliefs, including, but not limited to statements concerning our expected growth. The words "believe," "expect," "anticipate," "estimate," "project," and similar expressions identify forward- looking statements, which speak only as of the date such statement was made. These statements by their nature involve substantial risks and uncertainties, certain of which are beyond our control, and actual results may differ materially depending on a variety of important factors, including our ability to sign new celebrities, obtain additional capital, customer acceptance of our products, and other risks described under "Risk Factors" in this prospectus. The following discussion and analysis of our results of operations and our financial condition should be read in conjunction with the information set forth in the audited financial statements and notes for the year ended December 31, 1999. Results of Operations We did not engage in any substantive business activity from approximately April 6, 1996 to May 28, 1998. On May 28, 1998, we acquired FFNY in a transaction viewed as a reverse acquisition. FFNY was a promoter and marketer of celebrity endorsed consumer products, which commenced business activities in 1995 and began sales operations in March 25, 1997. Pursuant to the reorganization, the controlling FFNY shareholders became the controlling shareholders, the officers and the directors of our company. The following discussion describes the historical operations of FFNY, giving effect to our reorganization with us in May 1998. The following tables sets forth, for the periods indicated, the relationship between total sales and certain expenses and earnings items: Year Ended December 31, Three Months Ended March 31, 2000 ------------------------------------------ -------------------------- 1999 1998 1997 2000 1999 ---------- ---------- ---------- ----------- ---------- NET SALES $2,515,966 $ 276,006 $ 358,791 $ 261,043 $ 32,805 COST OF GOODS SOLD $1,590,438 $ 193,143 $ 194,701 $ 227,427 $ 20,414 GROSS PROFIT ON SALES $ 925,528 $ 82,863 $ 164,090 $ 33,616 $ 12,391 OTHER INCOME $ 0 $ 35,347 $ 0 $ 0 $ 0 OPERATING EXPENSES $1,662,321 $ 748,184 $ 374,822 $ 1,255,352 $ 267,518 INCOME (LOSS) BEFORE PROVISION FOR INCOME TAX $ (736,793) $ (629,974) $ (210,732) $(1,221,736) $ (255,127) PROVISION FOR INCOME TAXES $ 1,339 $ 669 $ 950 $ 455 $ 1,336 NET INCOME (LOSS) $ (738,132) $ (630,643) $ (211,682) $(1,222,191) $ (256,463) -11- 1999 v. 1998 Cost of goods sold for the year ended December 31, 1999 was $1,590,438, or approximately 63% of sales, as compared to $193,143, or approximately 70% of sales, for the year ended December 31, 1998. Total cost of goods sold are expected to increase as more products are sold; however, cost of goods sold are expected to continue to decrease as a percentage of total sales as our sales volume grows. Gross profit on sales for the year ended December 31, 1999 was $925,528, an increase of 1,017% as compared to the year ended December 31, 1998 of $82,863. The increase in gross profits is attributable to our new cereal product line. For the year ended December 31, 1999, as compared to the year ended December 31, 1998, operating expenses increased to $1,662,321 from $748,184, which represents a 122% increase in operation expenses, and which represents a decrease to 66% of sales in 1999 from 271% of sales in 1998. The increase in 1999 in operating expenses is due mainly to an expansion of our operations, creation of new product lines, and licensing fees, including the related costs of stock warrants issued, in connection with new celebrity licenses obtained by us. Operating expenses are expected to increase as more products are sold; however, operating expenses are expected to decrease as a percentage of total sales as our sales volume grows. We operated at a loss in the year ended December 31, 1999, losing $738,132, or $0.07 per share basic and $0.07 per share diluted, as compared to a net loss of $630,643, or $0.10 per share basic and $0.10 per share diluted, for the year ended December 31, 1998. We anticipate significant increases in revenues and gross profit in fiscal year 2000. This trend of increased revenues and gross profits is expected to continue now that we have already launched nine new products for nine new celebrity licenses in 1999, and expect to launch two to four more new products for two to four more new celebrities in the spring of 2000. We may not experience profitability in fiscal year 2000 because we expect our costs of goods sold and operating expenses to also increase significantly in the 2000 fiscal year. Our gross profits on product sales of our celebrity endorsed products are substantially in excess of the portion of the licensing costs which are computed and payable at specified percentages of product sales. However, the ultimate profitability to Famous Fixins from each particular individual celebrity license is dependent on total sales volumes of the related license products inasmuch as we are required to bear fixed charges to income for the cost of stock warrants issued which do not require cash outlays by us. During the years ended December 31, 1999 and 1998, charges to income for stock warrants related to licensing costs were $162,038 and $124,342, respectively. While the addition of new product lines may also create liquidity issues and demands on our limited resources, we anticipate that the increased revenues generated this year by the new products will have a favorable impact on income and liquidity. Our business is not seasonal in nature, although we may experience fluctuations in sales of athlete endorsed products in connection with the respective athlete's professional season. Inflation is not deemed to be a factor in our operations. -12- 1998 v. 1997 We experienced losses in 1997 and 1998, our first two years of operations, primarily due to start-up costs, slowly developed marketing and distribution operations and the lack of sufficient licenses from celebrities for the use of their names and reputations in promoting consumer products. Further, we were hampered by an insufficient amount of credit and financing. Our sales were lower in 1998 than in 1997. Our operating revenues for the year ended December 31, 1998 were $276,006, a decrease of 23.1% as compared to operating revenues for the year ended 1997 of $358,791. This decrease primarily resulted from the lack of sufficient capital to market our products. Cost of goods sold for the year ended December 31, 1997, was $194,701, or approximately 54% of sales, as compared to $193,143, or approximately 70% of sales, for the comparable period in 1998. Total cost of goods sold are expected to increase as more products are sold; however, cost of goods sold are expected to decrease as a percentage of total sales as our sales volume grows. Gross profit on sales for the year ended December 31, 1998 was $82,863, a decrease of 49%, as compared to the gross profit on sales in the year ended December 31, 1997 of $164,090. The decrease in gross profit is attributable to the decrease in sales; however, our gross profit percentage on sales decreased to 30% in 1998 compared to 45% in 1997. For the year ended December 31, 1998 as compared to the year ended December 31, 1997, operating expenses increased to $748,184 from $374,822, which represents a 100% increase in operating expenses, and which represents an increase as a percentage of sales to 271% of sales in 1998 from 104% of sales in 1997. The increase in operating expenses is primarily due to increased administrative and selling expenses. Operating expenses are expected to increase as more products are sold; however, operating expenses are expected to decrease as a percentage of total sales as our sales volume grows. We operated at a loss, for the reasons discussed above as to the start- up costs, lack of sufficient capital, and limited line of products, in the year ended December 31, 1998, losing $630,643, or $.10 per share basic and diluted, as compared to a net loss for the year ended December 31, 1997 of $211,682, or $.03 per share basic and diluted. We moved our emphasis to celebrity athletes in 1999, and we have been able to obtain a number of valuable licenses pursuant to which we have produced dramatic growth in revenues, and it has improved our ability to obtain credit and financing. We anticipate significant increases in revenues, gross profits and profitability for the year ending December 31, 1999. While the addition of new product lines may also create liquidity issues and demands on our limited resources, it is anticipated that the increased revenues generated in 1999 by our new products will have a favorable impact on income and liquidity. Our business is not seasonal in nature, although we may experience fluctuations in sales of athlete endorsed products in connection with the respective athlete's professional season. Inflation is not deemed to be a factor in our operations. -13- Three Months Ended March 31, 2000 Cost of goods sold for the three months ended March 31, 2000 was $227,427, or approximately 87% of sales, as compared to $20,414, or approximately 62% of sales, for the comparable period in 1999. We offered nine more products in the three months ended March 31, 2000 than in the three months ended March 31, 1999, resulting in higher cost of goods sold, which we expect to increase further as more products are available for sale. Although cost of goods sold as a percentage of sales increased in the three months ended March 31, 2000 as compared to the three months ended March 31, 1999, we expect cost of goods sold to decrease as a percentage of total sales as our sales volume grows. Gross profit on sales for the three months ended March 31, 2000 was $33,616, an increase of 171% as compared to the three months ended March 31, 1999 of $12,391. The increase in gross profits is attributable to our cereal product line which was introduced beginning in April 1999. For the three months ended March 31, 2000, as compared to the three months ended March 31, 1999, operating expenses increased to $1,255,352 from $267,518, which represents a 369% increase in operation expenses, and which represents a decrease to 481% of sales from 815% of sales. The increase in our operating expenses in the three months ended March 31, 2000 is due mainly to an expansion of our operations, creation of new product lines, and licensing fees, including the related costs of stock warrants issued, in connection with new celebrity licenses obtained by us, and to a lesser extent, an increase in personnel from one full-time employee to three full-time employees. Operating expenses are expected to increase as more products are sold; however, operating expenses are expected to decrease as a percentage of total sales as our sales volume grows. Our gross profits on product sales of our celebrity endorsed products are substantially in excess of the portion of the licensing costs which are computed and payable at specified percentages of product sales. However, the ultimate profitability to Famous Fixins from each particular individual celebrity license is dependent on total sales volumes of the related license products inasmuch as we are required to bear fixed charges to income for the cost of stock warrants issued which do not require cash outlays by us. During the three months ended March 31, 2000, charges to income for stock warrants related to licensing costs were approximately $62,000. We operated at a loss in the three months ended March 31, 2000, losing $1,222,191, or $0.10 per share basic and diluted, as compared to a net loss of $256,463, or $0.03 per share basic and diluted, for the three months ended March 31, 1999. The revenues for the first three months of 1999 do not include sales of nine new products endorsed by celebrity athletes, whose products became available beginning in April 1999. We anticipate increases in revenues and gross profit in the remainder of fiscal year 2000. We expect to launch two to four more new products for two to four more new celebrities in the summer of 2000. We may not experience profitability in fiscal year 2000 because we expect our costs of goods sold and operating expenses to also increase significantly in the 2000 fiscal year. While the addition of new product lines may also create liquidity issues and demands on our limited resources, it is anticipated that the increased revenues generated this year by the new products will have a favorable impact on income and liquidity. -14- Included in the net loss of $1,222,191 are several substantial non-cash charges to income aggregating approximately $785,000 relating to (a) the issuance of $1,000,000 principal amount of convertible debentures and (b) stock warrants and common stock shares issued for services rendered. In February, we issued $1,000,000 principal amount of 0% convertible debentures, which may be converted into common stock on a current basis, at a conversion price of $.40 per share, the market value at the date of issuance of the debentures being $.74. The beneficial conversion feature attributable to the debenture issuance is required to be recognized in income, currently. We have allocated $325,000 to the debenture's beneficial conversion feature and such amount is reflected as a component of current interest expense. We also issued common stock and warrants to purchase common stock to two consultants for services rendered to us during the period, in the aggregate amount of $327,000. The accounts also reflect charges, in the amount of $133,260 for the three month period ended March 31, 2000, representing the allocable service costs of outstanding stock warrants issued in connection with royalty and employment agreements. There is no assurance that additional warrants or other securities will not be issued, or that additional charges will not be incurred for similar future transactions. Our business is to license names of celebrities for consumer products, and to issue warrants for our common stock to such celebrities as part of the licensing fee arrangements. Accordingly, we anticipate the continuance of these types of charges against earnings, when we make additional licensing transactions with celebrities and celebrity athletes or when we enter service agreements. Our business is not seasonal in nature, although we may experience fluctuations in sales of athlete endorsed products in connection with the respective athlete's professional season. Inflation is not deemed to be a factor in our operations. -15- Financial Condition or Liquidity and Capital Resources To date, we have funded our operations through a line of credit, bank borrowings, borrowings from stockholders, issuances of warrants, and sales of securities to stockholders and holders of notes, including those as described in Notes 1, 4, 5 8 and 11 of the Notes to the 1999 Financial Statements and in Notes 1, 3, 4, 7 and 10 of the Notes to the 1998 Financial Statements, and from operating revenues. Our inability to obtain sufficient credit and capital financing has limited operations and growth from inception. During 1998, we received capital of $492,637 in cash and services, net of costs of $61,278, from securities offerings by issuing 778,711 shares of Famous Fixins' common stock. In 1999, we issued an additional 3,578,733 shares of common stock in exchange for cash and services aggregating approximately $476,000. As of December 31, 1999: - we collected $306,000; - $48,000 is receivable under a stock subscription agreement; and - $122,000 has been provided in various services. We used substantially all of the net proceeds for general operating expenses. Pursuant to a business revolving credit agreement with The Chase Manhattan Bank, the bank agreed to make loans to us for up to a maximum credit line amount, which currently is $100,000. The bank notifies us as to the amount of the available credit line from time to time. We may borrow from the bank incremental principal amounts of at least $2,500. Borrowings bear interest at the Bank's prime rate plus 1/2%. Principal is payable in monthly installments equal to 1/36 of the outstanding principal amount of the loan as of the date of the last loan made prior to the date of such installment. Repayment of the loan is guaranteed by certain of our stockholders. The outstanding balance of the long-term note payable to the bank, net of current installments, at December 31, 1998 was $40,685 and was repaid prior to December 31, 1999. In October 1999, we entered into agreements pursuant to which certain investors agreed to purchase an aggregate of $550,000 principal amount of 5% convertible debentures due October 19, 2002 and 139,152 warrants to purchase shares of Famous Fixins' common stock. The warrants are exercisable between October 30, 1999 and October 30, 2004 at a purchase price of $.494 per share, which was 125% of the market price on the closing date. At our option, the convertible debentures may be exchanged into convertible preferred stock. On about February 23, 2000, debenture holders of $150,000 in principal amount converted the debentures into 1,000,000 shares of common stock. On about February 24, 2000, a debenture holder of $76,240 in principal amount with interest converted the debentures into 508,264 shares of common stock. On about March 30, 2000, a debenture holder of $127,691 in principal amount with interest converted the debentures into 302,299 shares of common stock. On about May 25, 2000, a debenture holder converted debentures of $72,042 in principal with interest into 227,620 shares of common stock. On about June 29, 2000, a debenture holder converted debentures of $25,844 in principal with interest into 166,519 shares of common stock. In March 2000, we entered into an agreement pursuant to which certain investors agreed to purchase an aggregate of $1,000,000 principal amount of convertible debentures due March 13, 2005 and warrants to purchase 2,500,000 shares of our common stock. We received gross proceeds of $1,000,000 from the transaction. The holders of the convertible debentures are entitled to convert the debentures into shares of common stock at a conversion price of $.40 per share. The warrants are exercisable before March 13, 2005 at a purchase price of $.75 per share. We believe that such sources of funds will be sufficient to fund our operations for the next twelve months. -16- We believe that our future growth is dependent on the degree of success of current operations in generating revenues, and borrowings under our current credit facility, and the ability to obtain additional credit facilities, although there can be no assurance that we will be able to obtain any additional financing that we may require. The auditors' report to our financial statements for the year ended December 31, 1999 cites factors that raise substantial doubt about our ability to continue as a going concern. The factors are that we have incurred substantial operating losses since inception of operations and as at December 31, 1999 reflect a deficiency in stockholders' equity. The auditors' report states that although our management believes that it can achieve profitable operations in the future and that we can raise adequate capital and financing as may be required, there can be no assurance that future capital contributions or financing will be sufficient for Famous Fixins to continue as a going concern or that we can achieve profitable operations in the future. The financial statements do not include any adjustments that might result from the outcome of these uncertainties. Year 2000 Compliance To date, we have not encountered any Year 2000 problems which have adversely affected our business or operations. We believe that Year 2000 issues would not materially impact our business operations as presently conducted. We have conducted a review of our computer programs and have reason to believe that there are no significant Year 2000 issues within our internal systems or services. We did not incur any significant expense in ensuring that our internal systems are Year 2000 compliant. We believe a reasonable worst case Year 2000 scenario for our internal operations would be that we may need to purchase new software programs for word processing and accounting, which costs are not expected to exceed $500. We utilize and rely upon the services of third parties to conduct our operations. We have made written inquires of all key third parties that we utilize, including third party manufacturers and distributors of our products, as to their Year 2000 compliance status. We requested that such third parties provide to us a written response no later than November 30, 1999. The vast majority of such third parties did not respond to our request. Although we have completed an investigation of our internal Year 2000 compliance status, because of the failure of third parties to cooperate with our Year 2000 investigation, we did not consider our Year 2000 investigation to be complete. Although the failure of third parties' software applications or internal systems, none of which we control, to be Year 2000 compliant upon January 1, 2000 could have a material adverse affect on our business, financial condition and results of operations, we do not believe that Year 2000 issues will have materially adverse affects on our business operations. We envisioned that a reasonable worst case scenario for third party operations would be the inability to print and send purchase orders by electronic means, in which event, purchase orders can be transmitted by telephone. -17- ABOUT FAMOUS FIXINS OUR ORGANIZATION HISTORY We are a New York corporation known as Famous Fixins, Inc. We were originally incorporated on February 9, 1984 under the laws of the State of Utah as Straw Dog, Inc. Pursuant to a registration with the Utah Securities Division effective September 26, 1984, 1,000,000 shares of our common stock were sold to the public at a price of $.02 per share. On November 4, 1985, we changed our name to Tinderblock, Inc. On July 31, 1995, we reincorporated under the laws of the State of Nevada by merging with Spectrum Resources, Inc. Under the terms of the merger and incorporation, all of the 7,666,666 outstanding shares of our common stock were exchanged for shares of the common stock of Spectrum Resources, Inc. at the rate of 1 share of Spectrum Resources for 3 of our shares. Following the reincorporation, there were 2,555,887 shares of our common stock issued and outstanding. On October 20, 1995, the Board of Directors approved a 1 for 10 reverse split of our stock, after which we had 255,588 shares of common stock issued and outstanding. On January 12, 1996, pursuant to a resolution of the Board of Directors, we issued 354,930 shares of common stock to Phoenix Pacific Property Trust. Those shares were valued at approximately $5,111 on the date of issuance. The shares were given as consideration for services and costs that they incurred to maintain our status as an active corporation and for providing business and financing consulting advice to us. Our present management and Board of Directors do not know how the securities issued to Phoenix Pacific Property Trust were valued, but reasonably estimates a value of $5,111 based on a price of $.0144 per share, based on the following factors: - the shares were restricted common stock; - there was no active trading market at the time for the securities; - there were no contemporaneous transactions of which our present management and Board are aware of that were transacted at a greater price per share; and - we did not have active business operations or material net worth at the time of issuance. We did not engage in any substantive business activity from approximately April 6, 1996 to May 28, 1998. On May 28, 1998, we acquired Famous Fixins, Inc., a privately-held New York corporation formed on November 29, 1995 ("FFNY"), in a transaction viewed as a reverse acquisition. FFNY was a promoter and marketer of celebrity endorsed consumer products. It commenced business activities in 1995 and began sales operations in March 25, 1997. Pursuant to a Plan and Agreement of Reorganization, we issued 5,494,662 shares of common stock to Jason Bauer, as trustee for certain shareholders of FFNY, in exchange for 97% of the outstanding common stock of FFNY. Pursuant to the reorganization, the controlling shareholders became our controlling shareholders and officers and directors. FFNY became a majority-owned subsidiary of our company. On June 8, 1998, we changed our name to Famous Fixins, Inc. under the laws of the State of Nevada. -18- On November 16, 1998, we reincorporated under the laws of the State of New York by merging into our wholly-owned subsidiary, Famous Fixins Holding Company, Inc., a corporation formed for the purpose of reincorporation. On November 20, 1998, we merged with our New York subsidiary, FFNY. On November 20, 1998, we changed our name to Famous Fixins, Inc. under the laws of the State of New York. We operate as a single entity under the laws of the State of New York. As of July 12, 2000, we had 13,167,326 shares of our common stock issued and outstanding. We have not been subject to bankruptcy, receivership or any similar proceedings. OUR BUSINESS We are a promoter and marketer of celebrity and athlete licensed consumer products for sale in supermarkets, mass merchandisers, drug chains, specialty stores and over the Internet. Our plan is to develop, market and sell licensed consumer products based on the diverse professional, cultural and ethnic backgrounds of various celebrities. We create consumer products which include a line of breakfast cereals endorsed by high profile athletes and a line of salad dressings, a line of candy products, and a line of adhesive bandage. We promote and market our products directly to supermarket chain stores, mass merchandisers, drugstore chains, and specialty stores. We also operate an electronic commerce site from which our products may be purchased. We utilize a nationwide network of consumer brokers to distribute our products in supermarket chains, mass-merchandisers, drug stores, restaurants and specialty retail stores throughout the United States. We enlist third party manufacturers to produce our consumer products. -19- OUR PRINCIPAL PRODUCTS AND SERVICES Breakfast Cereal - ---------------- The cereal category is the largest category in the food industry, with national sales exceeding seven billion dollars per year. There are more than 100 cereals nationally distributed, however, Famous Fixins' select cereals are endorsed by well-known athletes, and therefore, require little advertising in each marketplace. Jeter's. We entered into an agreement with Turn 2, Inc. for the production of a breakfast cereal called "Jeter's" featuring Derek Jeter, shortstop for the World Series Champion New York Yankees. We launched this frosted flakes cereal in October 1999 in the New York market. Amazin' Mets Frosted Flakes. We have an agreement with Doubleday Enterprises, L.P., owner and operator of the New York Mets National League Baseball team, for promotional rights during the 1999 and 2000 baseball seasons to produce and sell a cereal product identified by the name and logos of the Mets. The cereal product may feature the images of eight or more Major League Baseball players on the Mets, and at least one version of the cereal product will feature Mets catcher Mike Piazza. We launched "Amazin' Mets Frosted Flakes" cereal in New York in October 1999. Boston Red Sox. Through our agreement with Major League Baseball, we are in the developmental stages of a cereal featuring the Boston Red Sox. We launched the cereal in the New England area in July 2000. Consumer Goods - -------------- Britney Spears. We entered in an agreement Britney Brands, Inc. for the rights to use the name and likeness of musical artist Britney Spears in connection with the manufacture of a "Britney Spears CD Bubble Gum". We launched bubble gum in May 2000. Tony Stewart. We entered into an agreement with Redline Sports Marketing, Inc. for the rights to use the name and likeness of Tony Stewart, the 1999 NASCAR Rookie of the Year. We launched "Tony Stewart Racecar Mints", a racecar-shaped mint, in July 2000. Dave Mirra. We entered into an agreement with Dave Mirra for the rights to manufacture a shredded gum for sale to bike shops, toy stores and other merchandisers. We launched "Mirracle Boy BMX Bubble Gum" in July 2000. Major League Baseball. Through our agreement with Major League Baseball, we are in the developmental stages of adhesive bandages bearing the logos of Major League Baseball teams and team mascots. We launched the product in July 2000 throughout the United States. -20- Salad Dressing - -------------- Olympia Dukakis' Greek Salad Dressings. Our initial product line was Olympia Dukakis' Greek Salad Dressings, which we began selling in April 1997. Developed exclusively for us, the Olympia Dukakis' Greek Salad Dressings are based on Ms. Dukakis' family recipe passed down through many generations. Made to enhance the traditional Greek salad, the Dukakis line of salad dressings is unlike others currently on the market. The Dukakis line consists of four salad dressings, all made with natural ingredients and containing no preservatives: Greek, Light Greek, Creamy Feta and Light Creamy Feta. The Greek and Light Greek dressings blend imported extra virgin olive oil with special herbs and spices, and the Creamy Feta and Light Creamy Feta dressings have the added touch of premium quality cheeses. The products also contain extra virgin olive oil, which has seen a great resurgence in the marketplace, on the strength of consumer sensitivity to healthy eating. The light versions of the dressings contain half the fat and calories of the regular varieties. Since the launch of the Olympia Dukakis' Greek Salad Dressings in April 1997, we have achieved distribution for the Dukakis line to over 2,000 supermarkets throughout the United States. We have been successful in having articles written about Famous Fixins and our products in more than 150 newspapers and magazines across the country. We were the subject of an article in the February 2, 1998 issue of Business Week magazine. In addition, Ms. Dukakis has appeared and promoted the salad dressings on numerous nationally broadcast television shows, including The Rosie O'Donnell Show and Access Hollywood. These media vehicles have played an important role in alerting consumers about our products. FamousFixins.com - ---------------- On April 7, 1999, we launched Internet sales of our products. FamousFixins.com, our Internet marketing division intended to be an online supermarket for celebrity endorsed consumer products. Through this web site, consumers are able to purchase individual items. This electronic commerce service allow us to reach consumers in regions of the United States where our products are not carried in supermarkets. -21- MARKETING AND SALES PLANS We intend to gain distribution of our products in supermarkets, drug chains, mass merchandisers and specialty stores throughout the country. We plan to use a combination of paid media advertising, newspaper articles, and television appearances by celebrities and athletes who endorse our products to generate awareness among consumers about our products and expand distribution of our products nationally. Our publicist generates consumer awareness of our products using traditional marketing methods as well as innovative and industry specific methods. Since 1997, over 2,000 newspapers and magazines have written articles about us, our consumer products, and the charities that our celebrity endorsers donate to. Our celebrity endorsers have also been on numerous nationally televised TV shows promoting their products in addition to hundreds of mentions on local radio stations. As an incentive for consumer purchase for certain cereals, we produce a limited number of instant winner cards and seed these cards randomly in the boxes of cereals. Holders of these cards can win various types of prizes, including autographed memorabilia and a chance to meet the athlete endorsees. In each market, we intend to provide the local supermarket chains with various autographed memorabilia to be used for in-store promotions for their consumers as well as incentives for store managers to put up displays of our cereal products. DISTRIBUTION METHODS OF THE PRODUCTS AND SERVICES We presently employ a direct method of distribution for most our sales, whereby the product is shipped directly from the manufacturing facility to the supermarket chain's warehouses. As a secondary form of distribution, in cases where the direct distribution method is impracticable, we use a distributor, whereby the product is shipped to independent distribution companies who bear the responsibility for delivery to the retail stores. The latter method of distribution increases the retail price to the consumer by approximately 30%. STATUS OF ANY PUBLICLY ANNOUNCED NEW PRODUCT OR SERVICE We are currently in the development stages of one new product. 'N Sync. We entered in an agreement with Winterland for the rights to use the name and likeness of the musical group 'N SYNC in connection with the manufacture and sale of lip balm featuring 'N SYNC group members. We expect to launch the lip balm in fall 2000. -22- COMPETITION We face intense competition in our businesses against some large corporations and smaller specialized businesses, that have the name recognition to attract well-known celebrities and sell celebrity endorsed food products. We face day-to-day competition from numerous competitors who produce and market consumer products endorsed by celebrities. The range of competitors runs from large corporations, such as General Mills, Coca-Cola, and Frito Lays, to smaller competitors. Those corporations have far greater financial resources and business experience than we do. The range of products runs across the food category from sports drinks, soda, salad dressings to cereals, desserts and candy bars. Any celebrity endorsed product similar to our products sold in an ordinary supermarket is competition to us. Because we are significantly smaller than our national competitors, we may lack the financial resources needed to capture increased market share. Many of our existing competitors and potential new competitors have: - longer operating histories; - greater name recognition; - larger customer bases; - more financial resources; - more and larger facilities; and - significantly greater financial, technical and marketing resources. If we compete with them for the same geographical markets, their financial strength could prevent us from capturing those markets. Because of their resources, our competitors may offer more attractive financial terms to celebrities than we can to endorse products. They may also devote greater resources than we can to the development, promotion and sale of their products. They may develop products that are superior to or have greater market acceptance than ours. Our competitors may also conduct more extensive research and development, run more marketing campaigns, adopt more aggressive pricing policies and provide more attractive services to our customers than we do. Many other companies offer consumer products similar to ours. General Mills, the maker of the cereal Wheaties, is one of the largest companies that offer celebrity endorsed breakfast cereals. Many other companies in competition with us have resources and experience far greater than we do. In addition, additional companies may seek to enter this business if we succeed in developing a successful business of developing and marking celebrity endorsed consumer products. -23- LICENSE AGREEMENTS Major League Baseball Properties, Inc. - -------------------------------------- We have a license with Major League Baseball Properties, Inc. granting us the non-exclusive license to use the names, word marks, logos, uniform designs, colors and color combinations, trade dress, characters, symbols, designs, likenesses, visual representations, and such other similar or related identifications of Major League Baseball Properties, Inc. and certain teams in connection with the manufacture, distribution, promotion, advertisement and sale of our cereal products and the baseball trading cards contained in the cereals. We are required to pay a minimum guaranteed compensation to MLBP, against which royalties are credited, of $125,000 for the rights granted under the agreement, of which $100,000 was paid on December 31, 1999, and $25,000 was paid on April 30, 2000. For our cereal products, we are required to pay royalties to MLBP in the amounts ranging from the greater of one percent of net sales or $.025 per cereal box sold to the greater of two and one-half percent of net sales or $.0545 per cereal box sold. Under the agreement, Baseball Properties has agreed to indemnify, defend and hold us and its owners, shareholders, directors, officers, employees, agents, representatives, successors and assigns harmless from any claims, suits, damages or costs arising from challenges to Baseball Properties' authority to license the rights granted to us or assertions to any claim of right or interest in or to the rights granted to us and used on our products, provided that we give prompt written notice, cooperates and assist in any such claim or suit, and provided further that Baseball Properties has the option to undertake and conduct the defense of, and to settle, any such suit at its sole discretion. Under the agreement, we have agreed to indemnify, defend and hold Baseball Properties, the Major League Baseball Clubs, the Leagues and the Office of the Commissioner of Baseball and their respective owners, shareholders, directors, officers, employees, agents, representatives, successors and assigns harmless from any claims, suits, damages and costs arising out of: - any unauthorized use of or infringement of any trademark, service mark, copyright, patent, process, method or device by us in connection with the licensed products; - alleged defects or deficiencies in, or the use of, the licensed products; - false advertising, fraud, misrepresentation or other claims related to the licensed products; the unauthorized use of the licensed rights or any breach by us of the agreement; - libel or slander against, or invasion of the right of privacy, publicity or property of, or violation or misappropriation of any other right of any third party; or - agreements or alleged agreements made or entered into by us to effectuate the terms of the agreement; provided that Baseball Properties gives us notice of the making of any claim or the institution of any action. Baseball Properties may at its option participate in any action. -24- Baseball Properties has the right to terminate the agreement without any right to cure if: - we fail to obtain or maintain liability insurance; - any governmental agency or court of competent jurisdiction finds that the licensed products are defective; - we breach certain undertakings pursuant to the license; or - we undergo a change in majority or controlling ownership. Baseball Properties has the right to terminate the agreement if we default on, and fail to cure within ten business days, the following occurrences: - we fail to make timely payment; - we fail to deliver an accounting statement or to give access to our premises or license records; - we are unable to pay our debts when due; - we make any assignment for the benefit of creditors or an arrangement pursuant to any bankruptcy law; - we file or have filed against us any petition under the bankruptcy or insolvency laws of any jurisdiction, county or place; - we shall have or suffer a receiver or trustee to be appointed for our business or property; - we are adjudicated a bankrupt or an insolvent; - we fail to commence in good faith to manufacture, distribute and sell each licensed product throughout the licensed territory within any twelve month period; - we discontinue our business as it is now conducted; - we breach any term of the agreement; or - our accounting statements furnished to Baseball Properties are significantly or consistently understated. The license agreement with Baseball Properties is a blanket agreement that expired on about April 30, 2000. We have orally agreed with MLBP to extend the license period through the calendar year 2000 for all of our present and future baseball-themed products during the license period, and the minimum compensation of $125,000 against which royalties are credited are to be carried over through the calendar year 2000. The license covers all of our baseball-themed products, including our products that we offered after we entered into the Baseball Properties license agreement. -25- Derek Jeter - ----------- We have an exclusive license with Turn 2, Inc., dated as of May 31, 1999, to develop, manufacture, distribute, promote, and sell cereal products bearing Jeter's name and likeness in the United States. We have the right to use Jeter's name and likeness in connection with the advertisement and promotion by us of the products in television, radio, print and point of purchase. We also have the non-exclusive right to use Jeter's name and likeness in connection with certain merchandise that may be featured on the back panel of the endorsed products packaging, subject to the licensor's sole and exclusive discretion and approval. The side panel of the products packaging shall feature a charity or other entity of Jeter's sole choice. As compensation, Turn 2 is entitled to eleven and one-half percent of the invoice price of the cereal products shipped, and fifty percent of the gross profits from the sale of related merchandise. We granted Turn 2 five year options to purchase 50,000 shares of our common stock at $.15 per share. The remuneration due to licensor is subject to upward adjustment to conform with the highest then current remuneration paid by us to other Major League Baseball players, with the exception of certain specified persons, under similar licenses. All packaging costs shall be our sole responsibility. If we, at any time or times during the license period, desire to register a trademark or trademarks which include Jeter's name and likeness, or which relate in any manner to Jeter, or to register us as a user thereof, all costs related to any such trademarks shall be borne by us, and ownership of any such trademarks shall rest solely in the name of Turn 2 or its designee. Upon registration of any such trademark, Turn 2 shall grant to us a license for the use of such registered trademark on or in connection with the advertisement, promotion and sale of the products. We may assign or transfer this agreement only with the prior written consent of Turn 2. Turn 2 has the right to terminate the license term for up to sixty days after it receives notice from us that we have merged or consolidated with a third party. The agreement provides that in no event shall Jeter or Turn 2 be liable to us, or any party claiming through us, for any amount in excess of the royalties actually received by Turn 2 under the license. The agreement provides that the parties are not liable to each other for special, consequential, indirect, exemplary or punitive damages, or for a loss of good will or business profits. We are obligated to indemnify Turn 2, its agent, and Jeter from and against all expenses, damages, claims, suits, actions, judgments and costs arising out of the agreement, our breach of the agreement, or the negligence, actions, errors or omissions of us or any claim or action for personal injury, death or otherwise involving alleged defects in our products, provided that we are given notice of any such action or claim. The agreement may be terminated by the non-defaulting party if: - the other party fails to make any payment of any sum of money under the license and fails to cure within ten days of its receipt of written notice of its default; or - fails to observe or perform any of the terms of the agreement other than the payment of money and fails to cure within thirty days of its receipt of written notice of its default. The right to cure applies only to a first-time default, and the agreement may be terminated immediately for subsequent defaults. The license term , which was to terminate on May 31, 2000, has been orally extended through the 2000 Major League Baseball season . -26- New York Mets - ------------- We have a promotional agreement, dated September 10, 1999, with Sterling Doubleday Enterprises, L.P., owner and operator of the New York Mets National League Baseball team, for promotional rights during the 1999 and 2000 baseball seasons in connection with the sale and marketing of a cereal product identified by the name and logos of the New York Mets. Under the agreement, Sterling Doubleday is obligated to inform Major League Baseball Properties of its approval of our use of the Mets name and logos on our products. We must maintain in effect throughout the term of the agreement a license with the Major League Baseball Player's Association permitting us to feature the images of eight or more Major League Baseball players on our cereal product. If we decide to feature individual players or groups of less than eight players on the cereal product, the parties are to obtain the consent of each such player featured. If the parties decide to feature individual Mets players or groups of less than eight players on the cereal, Sterling Doubleday is to cooperate in good faith with our efforts to obtain the consent of the players for the use of their names and likenesses on the cereal product. The selection of the participating players shall be as mutually agreed upon by the parties, with each party's approval not to be unreasonably withheld. The parties have agreed that at least one version of the product will feature Mike Piazza alone, and that such version will be produced and distributed during at least 12 months within the period from the date of the agreement through December 31, 2000. Sterling Doubleday is responsible for any compensation paid to any individual player. Sterling Doubleday agreed to promote the sale of the cereal product: - in one 15-second advertisement displayed on the Diamond Vision scoreboard at Shea Stadium, which was to be displayed during each Mets home game from August 6, 1999 through the end of the regular season, and is to be displayed during each regular season home game at Shea Stadium in the 2000 season; - through two appearances by Mr. Met in 1999 and six appearances in 2000 at retail stores that sell the cereal product; - by allowing us to distribute product samples at Shea Stadium turnstiles during three regular season home games in 1999 and five regular season home games in the 2000 season; - by allowing us to place advertisements of the cereal product on the backs of 100,000 Mets pocket schedules in 2000; - advertising the cereal product in the 2000 New York Mets Yearbook. Under the agreement, we received: - the use of a 15-person Diamond View Suite at Shea Stadium on one game date in 1999, and on three games dates in the 2000 season; - four tickets to ten regular season home games in 1999 and the right to purchase four tickets to the first three Mets 1999 playoff games at Shea Stadium; - four tickets to 30 regular season Mets home games in 2000; - the right to conduct and promote one contest in each of 1999 and the 2000 seasons and to award prizes to retail purchasers of the cereal product. As compensation, we are to pay to Sterling Doubleday twelve and one-half percent of net sales of all products covered by the agreement. The agreement automatically renews on an annual basis unless Sterling Doubleday elects to terminate the agreement. Sterling Doubleday is to provide comparable promotional support and cooperation during each year the agreement remains in effect. -27- Olympia Dukakis - --------------- We entered into an exclusive worldwide license agreement with Olympia Dukakis as of March 1, 1997 to manufacture, distribute, promote and sell Greek specialty food products bearing her name and likeness. Under the agreement, we have the right to use the name, photograph, depiction, characterization, likeness, voice, image and biographical data of Ms. Dukakis and the trademarks, logos, copyrights and all other authorized material owned or controlled by Ms. Dukakis. We are responsible for all costs and expenses in connection with the development, promotion, manufacturing, packaging, shipping, distribution, sales and promotion of the product. We reserve all rights in the products, their formulae and secret ingredients, or their packaging and labeling. Ms. Dukakis is entitled to five percent of all monies received by us as revenue derived from sale of the products. As additional compensation, we have granted Ms. Dukakis warrants to purchase 100,000 shares of our common stock, exercisable for five years at $1.00 per share. The agreement can only be assigned with the prior written consent of the other party. We are allowed to assign the agreement to a wholly-owned subsidiary or to an entity owning at least 42.5% of our equity, in which event Ms. Dukakis has the right to renegotiate the license terms. The parties agreed to indemnify the other party for actions, claims, suits, losses, judgments, penalties, liabilities, damages, costs, and expenses arising out of a party's breach of the terms of the agreement, or through the gross negligence or intentional acts of its officers, directors, employees, or representatives. The license may be terminated upon 45 days written notice if: - a party breaches a material term of the agreement and fails to remedy said breach within 30 days of its receipt of written notice of the breach; - a party becomes insolvent or files a petition in bankruptcy; - we discontinue production and distribution of the products; - Ms. Dukakis becomes the subject of public disrepute or scandal that affects her image; or - Ms. Dukakis dies or suffers any disability impairing her ability to perform as an entertainer. -28- Britney Spears - -------------- We have a non-exclusive license with Britney Brands, Inc. to develop, manufacture, package, advertise, promote and distribute bubble gum in plastic CD-shaped cases throughout the world bearing Britney Spears' name, symbols, logos, images, autographs, and approved likenesses. We are responsible for the costs incurred in the manufacture, sale, distribution, or promotion of the product. We can sell the product to: - jobbers, wholesalers, and distributors for sale and distribution to retail stores and merchants; - retail stores and merchants directly for sale and distribution to the public; - family-oriented, reputable, third party direct marketing catalogue companies; - through home shopping television channels; and - directly to the ultimate consumer via our direct-to-consumer programs. Britney Brands reserves the right to manufacture, distribute, market and sell similar or identical products for use in connection with premium sales, promotional tie-ins, give-aways, home television sales, cable programs, vending machines, electronic and Internet sales, direct mail and telephone sales, in-theater sales, sales at theme parks, amusement parks, at concerts, shows and other amusement or live entertainment attractions, radio sales, sales by or through fan clubs and conventions, and fund-raisers. As compensation, Britney Brands is entitled to royalty of 9% of net sales on all units that we sell or that we distribute on for promotional, marketing or goodwill purposes. If we provide a higher royalty rate to another pop musical entertainment personality for a similar product, we will provide Britney Brands with the same royalty rate. Britney Brands is entitled to an advance of $150,000, of which $50,000 was paid at the signing of the license, $25,000 is due by November 1, 2000 and $75,000 is due by July 31, 2002. Royalties are credited against the advances. Britney Brands is entitled to a minimum royalty guarantee of $150,000, including the advances. We agreed to make a non-refundable payment of $10,000 to the Britney Spears Foundation. We issued to Britney Brands warrants to purchase a total of 200,000 shares of our common stock. The warrants are exercisable at $0.25 per share and terminate on November 22, 2004. The intellectual property rights in the product and the marketing materials that use the licensed subject matter are to vest with Britney Brands. Britney Brands is permitted to withdraw some or all of the licensed subject matter from the license if it determines that the exploitation may violate or infringe the proprietary rights of third parties, or subject itself to any liability or violate any law, court order, government regulation or other ruling of any governmental agency. Britney Brands is to indemnify, hold harmless and defend us and our affiliates, officers, directors and employees against any claims, liabilities, demands, and expenses arising solely out of our use of the licensed subject matter. Britney Brands is not liable for any consequential damages or loss of profits that we may suffer from the use of the licensed subject matter. -29- We are to indemnify and hold harmless Britney Brands and Signatures Network, including their respective parents, subsidiaries, affiliates, officers, directors, representatives, employees and agents from and against any and all claims, liabilities, demands, causes of action, judgments, settlements and expenses that arises in connection with: - the design, manufacture, packaging, distribution, shipment, advertising, promotion, sale, or exploitation of the Articles, - our breach of any representation, warranty, or covenant, or - our failure to perform any covenants or obligations contained in the license. We may not assign the license unless otherwise previously agreed in writing by Licensor. The license expires on October 29, 2002. Britney Brands has the right to immediately terminate the license upon written notice if any of the following occurs: - we make, sell, offer for sale, use or distribute any product without prior written approval or continue to make, sell, offer for sale, use or distribute any product after receipt of notice withdrawing approval; or - we become subject to any voluntary or involuntary order of any government agency involving the recall of any of the products because of safety, health or other hazard or risks to the public. Britney Brands has the right to immediately terminate the license if we fail to cure upon 7 days written notice if any of the following occurs: - we fail to immediately discontinue the advertising, distribution or sale of products which do not contain the appropriate legal legend or notice; - we breach any of the provisions of the license relating to the unauthorized assertion of rights in the licensed subject matter; - we fail to make timely royalty payments; Britney Brands may terminate the license if we fail to cure a breach to its satisfaction on 30 days prior written notice if: - we fail to obtain or maintain insurance; - we fail to distribute, ship and sell the product by June 1, 2000, and to use best efforts in distribution, shipment and sale; - we fail to timely submit preliminary samples of the product for approval; - a petition in bankruptcy is filed by or against us; we are adjudicated bankrupt or insolvent, or make an assignment for the benefit of creditors or an arrangement pursuant to any bankruptcy law; - we discontinue our business; or a receiver is appointed for us or our business and such receiver is not discharged within 30 days; - our corporation or any of our controlling shareholders, officers, directors or employees take any actions in connection with the manufacture, sale, distribution or advertising of the product which damages or reflects adversely upon Britney Brands, Britney Spears or the licensed subject matter; or - we violate any of our other obligations or breach any of our covenants, agreements, representations or warranties. -30- Dave Mirra - ---------- We have an exclusive worldwide license with Dave Mirra, dated as of December 22, 1999, to launch a line of chewing gun and a line of cereal products bearing his name and likeness. We have the right to use the name, photograph, characterization, likeness, voice, image, and biographical data of Dave Mirra, and the right to use all other licenseable intellectual property rights held by Mirra to his name, image or identity in connection with the development, manufacture, distribution, promotion, and sale of the foods products. We have all rights, titles, and interests in and to the products, their formulae and secret ingredients, and their packaging and labeling. Mirra is entitled to seven percent of revenues from the sale of the cereal product. Mirra received three year warrants to purchase 25,000 shares of our common stock at the purchase price of $.20 per share. We are responsible for all costs and expenses in connection with the development, promotion, manufacturing, packaging, shipping, distribution, sales and promotion of the products. The agreement can only be assigned with the prior written consent of the other party, except that we may assign the agreement to a wholly-owned subsidiary or to an entity owning or acquiring a substantial portion of our stock or assets. The agreement provides that the parties shall indemnify the other parties for actions, claims, suits, losses, judgments, penalties, liabilities, damages, costs, and expenses arising out of a party's breach of the terms of the agreement, or through the negligence or intentional acts of its officers, directors, employees, or representatives, or including product liability. We will indemnify Mirra for actions, claims, costs related to the products, including damages allegedly caused by the products, the condition or quality of the products, or the distribution of the products. The license may be terminated upon 45 days written notice if: - a party breaches a material term of the agreement and fails to remedy said breach within 30 days of its receipt of written notice of the breach; - a party becomes insolvent or files a petition in bankruptcy; - we fail to maintain quality standards; - we discontinue production and distribution of the products; - Mirra dies or retires from his occupation as an athlete; or - Mirra becomes the subject of public disrepute or scandal that affects his image. The license terminates on December 31, 2002. At termination, we have the right of first refusal to renew the license. -31- Tony Stewart - ------------ We have a limited, non-transferable license with Redline Sports Marketing, Inc. to manufacture, package, and ship mints bearing certain trademarks and copyrights of Redline. The license grants us a non-exclusive right to use the trademarks The Home Depot, Joe Gibbs Racing, Inc., #20, and Tony Stewart and the copyrights for the name, likeness and signature of "Tony Stewart" and the likeness of the #20 Joe Gibbs Racing Winston Cup Car in connection with the mints. The license permits us to sell the mints in the United States and its territories at race tracks or souvenir trailers or concenssionaires at racing events. As compensation, Redline is entitled to royalty of 15% of the net wholesales price for each licensed product sold, without deducting manufacturing or marketing costs. If we enter into any agreement to use the name or likenesses of any other NASCAR team or personality which provides for a more favorable royalty percentage, we agreed to give Redline the same higher royalty percentage. Redline is to receive a minimum royalty guarantee of $5,000 against which royalties are credited against. We assigned and transferred to Redline the rights in the materials created for the product, including the artwork and designs. We are responsible for all costs in connection with the manufacture, packing, shipping, sale or other use of the licensed products. We agreed to hold harmless Redline from and against any and all loss, expense, damage, or injury that Redline may sustain as a result of any claim for damage or injury of any kind or nature arising out of the licensed products or our actions or inactions in accordance with the license. Under the license, except for defense of a claim and payment of accompanying damages to a claimant, we agreed that Redline shall not be responsible for any damages or expenses suffered by us as a result of the suspension or limitation of copyright or trademark infringement, including consequential damages. We may not to assign, sublicense, or subcontract without the prior approval of Redline. The license terminates on December 21, 2000. Redline has the right to terminate the license if; - we fail to cure any payment due within 5 days; - we fail to perform and cure any of the terms, conditions, agreements or covenants in the license is agreement within 20 days of written notice. - we undergo any substantial change in ownership or control; - the Redline team undergoes substantial change, such as if the sponsor withdraws or changes, if the driver changes teams, if the car number changes or if the color scheme, logo scheme or make of the car changes; - we fail to maintain the insurance required; - we do not introduce licensed products to the market within 90 days of execution of the license or continue to diligently pursue sales; - the quality of the licensed products is lower than the sample products approved by Redline; - we manufacture, sell, market or distribute any licensed products or any promotional or packaging material, containers, cartons and wrapping relating to the licensed products before obtaining Redline's written approval of all required pre-production submittals for each such item; or - we use the licensed products or promotional or packaging material relating to the licensed products without prior written approval or continue to do so after notice of disapproval. At Redline's discretion, we are obligated to pay Reline $5,000 per occurrence for failing to follow proper approval procedures. -32- Either party may, by written notice, immediately terminate the license if the other party shall: - be dissolved, be adjudicated insolvent, bankrupt, or cease operations, admit in writing its inability to pay its debts or make a general assignment for the benefit of or enter into an arrangement with creditors, or file for relief under any insolvency law; - apply for, or consent to the appointment of a receiver, trustee or liquidator of all or a substantial part of its assets or affairs, or authorize such application or consult to be commenced against it which continues undismissed for 30 days; or - be the subject of any other proceeding not defined above whereby any substantial portion of the property or assets of such party are or may be distributed among its creditors. 'N SYNC - ------- We have a non-exclusive license with Winterland to manufacture, advertise, distribute, and sell lip balm bearing 'N SYNC's name, symbols, emblems, designs, service marks, trademarks, copyrights in graphic designs, logos, visual representations, and likenesses of 'N SYNC in the United States and Canada. Ownership of all intellectual property rights, including copyright, patent and trademark rights, in the lip balm remain 'N SYNC's sole and complete property. As compensation, Winterland is entitled to 9% of the wholesale selling price on net sales of lip balms with a guaranteed minimum payment of $100,000. We paid Winterland a non-refundable advance of $50,000 against royalties. We will pay the balance of the guarantee as follows: $25,000 on or before November 1, 2000; and $25,000 on or before January 31, 2002. If we enter into a more favorable license agreement with any third party for a similar product, we will provide Winterland those favorable rates. 'N SYNC shall indemnify, hold harmless and defend us against any claims, liabilities, demands, costs and expenses, including reasonable attorneys' fees, arising out of any breach by 'N SYNC of any representation, warranty, or agreement made. -33- We are to indemnify and hold 'N SYNC and its officers, directors and shareholders harmless from: - any claims or suits arising out of any alleged defects in the lip balm; - our unauthorized use of any patent, process, method, or device, infringement of any copyright, trade name, patent, libel or invasion of the rights of privacy or publicity or other property rights; - our failure to perform; - our infringement or breach of any other personal or property right of any person, firm, or corporation pursuant to contractual agreement or any other relationship with us in connection with the preparation, manufacture, distribution, advertising, promotion or sale of lip balm or material relating to or naming or referring to any performers, personnel, marks or elements. We are to maintain a minimum insurance coverage of $1,000,000 combined, single limit for each single occurrence for bodily injury and $100,000 for property damage. We may not assign the license unless otherwise previously agreed in writing. 'N SYNC shall have the right to immediately terminate this Agreement upon written notice to us upon the occurrence of any of the following: - we manufacture, sell, offer for sale, use or distribute any lip balm or advertising without having the prior written approval of 'N SYNC; - we fail to place lip balm on sale to the general public on or before the initial on-sale date, which is to be determined; - we fail to actively manufacture, advertise, distribute, or sell lip balm in all portions of the Licensed area; - we fail to sell any lip balm during any calendar quarter; - we fail to make any payment or furnish any Statement in accordance with the license agreement; - we fail to comply with any other of our obligations, or in the event a voluntary petition in bankruptcy is filed against us or an involuntary petition in bankruptcy is filed against us and not dismissed within 30 days thereafter or we take advantage of any insolvency law; then in any of such events, 'N SYNC shall have the right to: - terminate this agreement; or - delete from the operation of this agreement any element of the lip balm or lip balm; or - require immediate payment of all royalties then due or becoming due, all upon written notice to us. The license expires on April 30, 2002. -34- SOURCES AND AVAILABILITY OF RAW MATERIALS AND PRINCIPAL SUPPLIERS. We engage third-party, private-label manufacturers to produce our products according to the specifications and product formulas provided by us to such manufacturer. We have not experienced and do not anticipate any difficulty in meeting our current and anticipated sales objectives. Manufacturing facilities are subject to regulations promulgated by the Food and Drug Administration. The Food and Drug Administration and state regulatory agencies inspect the facilities of manufacturers on a routine basis for regulatory compliance. We cannot assure you that the third-party manufacturers can satisfy these requirements. The table below lists the manufacturers that we utilize for our products. Manufacturer Location Consumer product - ------------ -------- ---------------- Jasper Foods/Gilster-Mary-Lee Jasper, Missouri cereals Marzetti Foods Canton, Ohio salad dressing Amurol Confections Yorksville, Illinois bubble gum Ragold Chicago, Illinois mints Nutramax Products Glouchester, Massachusetts bandages MAJOR CUSTOMERS Although we target our products to a large number of supermarkets and upon a broad customer base, to each of whom is sold relatively small quantities of our products, in 1999, Safeway accounted for about 13% and Jewel Supermarkets accounted for about 19% of our sales. These customers purchased products in blocks and there is no on-going agreement for these customers to purchase our products. We do not believe that loss of any one of these customers would have a material adverse affect on our operations. NEED FOR GOVERNMENT APPROVAL Not applicable. GOVERNMENT REGULATION Not applicable. RESEARCH AND DEVELOPMENT Not applicable. COMPLIANCE WITH ENVIRONMENTAL LAWS Not applicable. EMPLOYEES We have four full-time employees and one part-time employee. -35- OFFICE FACILITIES We maintain our executive offices in approximately 1,341 square feet at New York, New York, pursuant to a lease expiring on April 30, 2005, at a current annual rent of $38,889 through August 2001. The annual rent will be $42,912 for the term September 2001 through June 2003 and $42,935 for the term July 2003 through May 2005. We believe that our facility is suitable as our executive offices and we have no present intentions to renovate or improve our facility or seek new facilities. Our facility is adequately covered by insurance. LEGAL PROCEEDINGS We are not a party to, and none of our property is subject to, any pending or threatened legal or governmental proceedings that will have a materially adverse affect upon our financial condition or operation. We are in a proceeding in which a consultant has instituted a suit seeking damages of $19,7000 in fees allegedly owed, plus interest, costs and attorneys' fees, which we deny owing the consultant. We believe that resolution of this litigation will not have a material adverse affect on our financial position. We intend to vigorously defend the action, but we can give no assurance that we will prevail in this litigation. CHANGE IN ACCOUNTANTS We did not have an independent certified accountant from April 30, 1996 to May 28, 1998, during which time period we had no material operations. On May 28, 1998, we acquired FFNY, and the Board of Directors approved the election to retain the services of FFNY's independent certified accountants, Freeman and Davis LLP, who had served as FFNY's sole principal accountants since May 25, 1997. -36- OUR MANAGEMENT The following persons are our present directors and executive officers. Name Age Position - ---- --- -------- Jason Bauer 30 Chairman of the Board, Chief Executive Officer, President and Treasurer Peter Zorich 31 Director, Executive Vice President and Secretary Michael Simon 31 Executive Vice President and Director Lisa Bauer 30 Director Our directors are elected annually to serve for one year and hold office until the next annual meeting of the shareholders and until their successors are elected and qualified. Our officers are elected by the Board of Directors at the first meeting after each annual meeting of our shareholders, and hold office until their death, resignation or removal from office. Michael Simon became a director on July 8, 1999. None of the directors are directors of other reporting companies. Family relationships that exist among our present officers and directors are: Jason Bauer, our Chief Executive Officer, President and Chairman of the Board of Directors, is the spouse of Lisa Bauer, a director. None of our officers and directors have been involved in the past five years in any of the following: - bankruptcy proceedings; - subject to criminal proceedings or convicted of a criminal act; - subject to any order, judgment or decree entered by any court for violating any laws relating to the business, securities or banking activities; or - subject to any order for violation of federal or state securities laws or commodities laws. MANAGEMENT PROFILES JASON BAUER, Chief Executive Officer, President, Treasurer and Chairman of the Board. Jason Bauer has served as our President, Treasurer and Chairman of the Board since May 1998. In November 1995, he founded FFNY, which we acquired in May 1998. From November 1995 to May 1998, he served as President and Chairman of the Board of FFNY. He worked in the food and beverage industries throughout his entire career. Before founding FFNY, from October 1994 through December 1996, Mr. Bauer was Regional Sales Manager for Krinos Foods, and from December 1996 through March 1997, he was National Sales Manager for Paradise Products, a manufacturer and distributor of foods products in the United States. His expertise includes new product introduction as well as implementation of sales and marketing programs. From 1991 through 1994, Mr. Bauer was Sales Manager for Tri-County Distributors, a beverage wholesaler, where he was responsible for sales of over 100 beverage products. Mr. Bauer received a Bachelor of Science degree in marketing and finance from Boston University in 1991. -37- PETER ZORICH, Executive Vice President, Secretary and Director. Peter Zorich has served as our Executive Vice President, Secretary and a director since May 1998. He was one of the founders of FFNY, which we acquired in May 1998, having served as Vice President and a director of FFNY from 1995 to May 1998. Mr. Zorich has extensive experience in the television industry as a producer and as a programmer for national news and entertainment. From 1996 to the present, he has worked for the Fox New Channel in New York, New York as a producer of the prime time news and the television talk show "Hannity & Colmes". From 1994 to 1996, he was an associate producer at the business cable network CNBC, where he produced segments on business, politics and entertainment. From 1993 to 1994, he was an associate producer for the Fox Network morning television show "Good Day New York", where he booked guests for local news segments. Mr. Zorich is the son of Olympia Dukakis. Mr. Zorich received a Bachelor of Arts degree in political science from Montclair State University in 1990. LISA BAUER, Director. Lisa Bauer has served as our director since May 1998. From 1997 to May 1998, she served as a director of FFNY. From July 1998 to the present, she has worked at J.P. Morgan & Co. As a financial planner in its asset management services area. From November 1997 to June 1998, she worked as an investment manager at Circle Advisors, a financial planning and investment advisory firm. From April through November 1997, she worked as an estate planner for Smith Barney, and from February 1996 through March 1997, she worked as a sales assistant for Lehman Brothers. From June 1993 through January 1996, she worked as a sales assistant at J.P. Morgan. MICHAEL SIMON, Executive Vice President and Director. Michael Simon has served as our Executive Vice President and a director since July 8, 1999. He served, on an independent contractor basis, as our Vice President of Publicity, in a non-officer capacity, from May 28, 1998 to July 8, 1999. From 1997 to May 1998, he held the non-officer title of Vice President of Publicity of FFNY. He has worked in the entertainment industry for the past eight years. From August 1998 to June 1999, he worked as a publicist with the public relations firm B/W/R located in New York, New York. While at B/W/R, he worked with celebrity clients such as Cal Ripken, Jr., Sugar Ray Leonard, Jason Alexander, Chris Rock and corporate clients D.A.R.E. America and Playboy. From August 1997 to July 1998, he worked as a publicist with the public relations firm Jason Weinberg and Associates located in New York, New York, where he worked with clients such as Della Reese, Marlo Thomas, Kirstie Alley and Michael Bergin. From July 1995 through July 1997, he was a Public Relations Manager for Planet Hollywood International, Inc. where his duties included promoting the Planet Hollywood restaurants and logo. He has extensive relationships with national media outlets in radio, television and print, and his primary role for Famous Fixins will be that of publicist. From June 1991 through July 1995, Mr. Simon was a television talent agent for the Los Angeles based talent agency, International Creative Management, where he worked with clients such as Valerie Harper, Garry Marshall, Sugar Ray Leonard, Bob Barker and Tori Spelling. Mr. Simon received a Bachelor of Arts degree from Hunter College in 1991. -38- EXECUTIVE COMPENSATION The following table sets forth information concerning the annual and long-term compensation during our last three fiscal years of our Chief Executive Officer and other of our most highly compensated employees and all other officers and directors. The following factors should be considered when reviewing the table below: - Jason Bauer, Peter Zorich, Lisa Bauer and Olympia Dukakis each became a director or officer of Famous Fixins on May 28, 1998. - Olympia Dukakis resigned as a director on July 6, 1999. - The compensation paid in fiscal year 1998 includes the operations of FFNY prior to May 28, 1998. The compensation paid in fiscal year 1997 refers to the operations of FFNY, a privately held company at the time. - Under an employment agreement, we granted Jason Bauer options to purchase 1,500,000 shares of our common stock, valued at approximately $522,450 at the time of grant. These options are exercisable for five years at $.30 per share. These options are to vest only after we achieve certain corporate milestones as defined in his employment agreement. - Michael Simon became a director and officer of Famous Fixins on July 8, 1999. The compensation for Michael Simon in fiscal year 1999 includes $3,350 in compensation paid to him while he served as an independent consultant to Famous Fixins. - Michael Simon is entitled to as additional cash compensation, reported in the Bonus column, an amount equal to five to ten percent of royalties paid by us during the employment period to certain celebrity licensors under license agreements. - On June 2, 1998, we issued to Michael Simon 300,000 warrants to purchase shares of our common stock, valued at $275,982. At that time, Michael Simon served as an independent consultant to Famous Fixins. The warrants are exercisable for six years at $1.00 per share, subject to vesting at a rate of 60,000 per year. Presently, 60,000 warrants are exercisable. These warrants are included in the Summary Compensation Table. - The amount shown in the Other Annual Compensation column is the dollar value of the lease payments for an automobile that we provide for Jason Bauer. - The amount shown in the All Other Compensation column is the insurance premium under a life insurance policy that we provide for Jason Bauer. Summary Compensation Table Long Term Compensation ------------ Awards ------ Name and Other Securities Principal Annual Underlying All Other Position Year Salary Bonus Compensation Options/SARs Compensation - -------- ---- ------ ----- ------------ ------------ ------------ Jason Bauer 1999 $82,592 $ 0 $ 15,102 1,500,000 $ 610 President and Chairman 1998 $75,094 $ 0 $ 0 0 $ 0 of the Board 1997 $29,050 $ 0 $ 0 0 $ 0 Michael Simon 1999 $17,965 $20,596 $ 0 0 $ 0 Executive Vice President 1998 $ 0 $ 0 $ 0 300,000 $ 0 and Director 1997 $ 0 $ 0 $ 0 0 $ 0 Peter Zorich 1999 $ 0 $ 0 $ 0 0 $ 0 Executive Vice President, 1998 $ 0 $ 0 $ 0 0 $ 0 Treasurer, Secretary and 1997 $ 0 $ 0 $ 0 0 $ 0 Director Lisa Bauer 1999 $ 0 $ 0 $ 0 0 $ 0 Director 1998 $ 0 $ 0 $ 0 0 $ 0 1997 $ 0 $ 0 $ 0 0 $ 0 Olympia Dukakis 1999 $ 0 $ 0 $ 0 0 $ 0 Former Director 1998 $ 0 $ 0 $ 0 0 $ 0 1997 $ 0 $ 0 $ 0 0 $ 0 -39- OPTION GRANTS The table below sets forth information concerning options granted during the 1999 fiscal year to those persons named in the preceding Summary Compensation Table. We granted a total of 1,500,000 options to one employee in the 1999 fiscal year. Under an employment agreement, we granted to Jason Bauer options to purchase 1,500,000 shares of our common stock, valued at approximately $522,450 at the time of grant. These options are exercisable for five years at $.30 per share. The options are to vest only after we achieve certain corporate milestones as set forth in the employment agreement: - options to purchase 600,000 shares are to vest following the first fiscal year end in which we sign four new product endorsement licenses or our earnings before interest, taxes, depreciation and amortization exceeds $300,000; - additional options to purchase 300,000 more shares are to vest following the first fiscal year end in which we sign three more new licenses or our earnings before interest, taxes, depreciation and amortization exceeds $500,000; - additional options to purchase 300,000 more shares are to vest following the first fiscal year end in which we sign three more new licenses or our earnings before interest, taxes, depreciation and amortization exceeds $700,000; - additional options to purchase 300,000 more shares are to vest following the first fiscal year end in which we sign three more new licenses or our earnings before interest, taxes, depreciation and amortization exceeds $1,000,000. These options are cumulative and are subject to anti-dilution rights. If any of these milestones are achieved in the same year, all of the options vest at the time the milestones are achieved. As of April 3, 2000, options to purchase 1,200,000 shares of common stock have vested. Option/SAR Grants in Last Fiscal Year (Individual Grants) Number of Securities Percent of total Underlying options/SARS granted Exercise or Options/SARs to employees in base price Expiration Name Granted (#) fiscal year ($/Sh) Date - ---- ------------ -------------------- ----------- ---------- Jason Bauer 1,500,000 100% $.30 April 11, 2004 Peter Zorich 0 0% -- -- Lisa Bauer 0 0% -- -- Michael Simon 0 0% -- -- Olympia Dukakis 0 0% -- -- -40- OPTION EXERCISES AND VALUES FOR FISCAL 1999 The table below sets forth information concerning the value of unexercised stock options as of December 31, 1999 for those individuals named in the Summary Compensation Table. The following factors should be considered when reviewing the table below: - None of the options held by those individuals listed in the Summary Compensation Table were exercised in fiscal year 1999. - The dollar values were calculated by determining the difference between the fair market value at fiscal year-end of the common stock underlying the warrants and the exercise price of the warrants. The last sale price of a share of our common stock on December 31, 1999 as reported by OTC Bulletin Board was $0.25. - The table reports that the options granted to Jason Bauer have not vested. As of April 3, 2000, options to purchase 1,200,000 shares of common stock have vested. - The options held by Michael Simon are exercisable at $1.00 per share and therefore were not in-the-money as of December 31, 1999. Aggregated Option/SAR Exercises in Last Fiscal Year and FY-End Option/SAR Values Number of securities Shares underlying unexercised Value of unexercised Acquired Value Options/SARs in-the-money options/SARs on Realized at FY-end (#) at FY-end ($) Name Exercise (#) ($) Exercisable Unexercisable Exercisable Unexercisable - ---- ------------ -------- ----------- ------------- ----------- ------------- Jason Bauer -- -- -- 1,500,000 -- $375,000 Peter Zorich -- -- -- -- -- -- Lisa Bauer -- -- -- -- -- -- Michael Simon -- -- 60,000 240,000 -- -- Olympia Dukakis -- -- -- -- -- -- Russell Ortman -- -- -- -- -- -- Leona Jamison -- -- -- -- -- -- DIRECTOR COMPENSATION We have never compensated members of the Board of Directors for their services, and have never reimbursed directors for their reasonable out-of- pocket expenses incurred in connection with their attendance at board meetings and for other expenses incurred in their capacity as directors. We presently do not have a defined compensation plan for members of our Board of Directors. We reserve the right to compensate members of the Board of Directors for their services on the Board at reasonable rates, including by issuing stock options, and reimbursement of expenses for their attendance at each Board meeting. -41- EMPLOYMENT AGREEMENTS WITH NAMED EXECUTIVE OFFICERS Jason Bauer, Chief Executive Officer, President - ----------------------------------------------- We have an employment agreement with Jason Bauer to serve as President and Chief Executive Officer for a term of five years ending April 11, 2004. The agreement provides for a current annual salary of $150,000, with cost-of- living adjustments tied to the Consumer Price Index. Beginning in the third year of the employment term, his base annual salary is to increase by an amount equal to one percent of our earnings before interest, taxes, depreciation and amortization in the most recent fiscal year. He has been granted options to purchase 1,500,000 shares of our common stock, valued at approximately $522,450 at the time of grant. These options are exercisable for five years at $.30 per share. These options are to vest only after we achieve certain corporate milestones: - options to purchase 600,000 shares are to vest following the first fiscal year end in which we sign four new product endorsement licenses or our earnings before interest, taxes, depreciation and amortization exceeds $300,000; - additional options to purchase 300,000 more shares are to vest following the first fiscal year end in which we sign three more new licenses or our earnings before interest, taxes, depreciation and amortization exceeds $500,000; - additional options to purchase 300,000 more shares are to vest following the first fiscal year end in which we sign three more new licenses or our earnings before interest, taxes, depreciation and amortization exceeds $700,000; - additional options to purchase 300,000 more shares are to vest following the first fiscal year end in which we sign three more new licenses or our earnings before interest, taxes, depreciation and amortization exceeds $1,000,000. These options are cumulative and are subject to anti-dilution rights. If any of these milestones are achieved in the same year, all of the options vest at the time the milestones are achieved. As of April 3, 2000, 1,200,000 options have vested. He is also to receive an annual performance bonus equal to up to fifty percent of his base salary, or such other amount as the Board of Directors may determine. He is also entitled to: - death benefits of $100,000; - medical and dental insurance; - six weeks vacation; - a fifteen year term life insurance policy with a face amount of benefit of $1,000,000 and a beneficiary as designated by him; - an automobile for his exclusive use; - reimbursement for reasonable travel and other business related expenses; and - other bonuses to be determined by the Board of Directors. -42- If we undergo a change of control, he is to receive a golden parachute payment equal to 290% of his base salary, and he has the right to terminate his employment agreement. A change of control refers to any of the following situations: - a change in our ownership or management that would be required to be reported in response to certain provisions of the Securities Exchange Act of 1934; - an acquisition by a person or entity, excluding us, of 25% or more of our common stock or our then outstanding voting securities; - a change in a majority of the current Board of Directors, other than in connection with an actual or threatened proxy contest; - completion of a reorganization, merger, consolidation or sale of all or substantially all of our assets; or - the approval by our stockholders of our complete liquidation or dissolution. Michael Simon, Vice President - ----------------------------- On June 2, 1998, we entered into an agreement with Michael Simon for his services, on an independent contractor basis, to perform services as our publicist. Under the arrangement, we issued to him 300,000 warrants, valued at $275,982, to purchase shares of our common stock in a transaction deemed to be exempt under Section 4(2) of the Securities Act of 1933. At the time of issuance, he was our Vice President of Publicity, in a non-officer capacity. The warrants granted to him are exercisable for six years at $1.00 per share, subject to vesting at a rate of 60,000 warrants per year and subject to other conditions of performance of publicity services, valued at $275,982 at the time of grant, to be rendered to us over a five year period. On July 8, 1999, Michael Simon became our Executive Vice President and was elected to our Board of Directors. Pursuant to an oral agreement for an at-will employment for a term not to exceed one year, he earned compensation amounting to $50,000 annually. In November 1999, his salary was increased to $60,000 annually. He also received as additional compensation an amount equal to ten percent of royalties paid by us during the employment period to certain celebrity licensors under license agreements, which was reduced to five percent in November 1999. We currently do not have a retirement, pension or profit sharing program, but the Board of Directors may recommend one at a later date. -43- OWNERSHIP OF SECURITIES (a) SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS The table below sets forth the shares of our common stock beneficially owned by each person known to us to be the beneficial owner of more than 5% of the outstanding shares of common stock, except that the security ownership of management is provided in a separate table. Beneficial ownership and percent of class are based upon 13,167,326 shares of common stock issued and outstanding on July 12, 2000, as adjusted with respect to each person to include shares of common stock that may be acquired within 60 days. AMRO International, S.A. beneficially owns 392,869 shares of common stock acquirable upon the exercise of warrants and the conversion of $105,000 principal amount of 5% debentures assuming conversion at $.36 per share. AMRO International may not exercise the warrants or convert the debentures into a number of shares of common stock so that it owns 9.9% or more of our then-outstanding common stock. Because the applicable conversion rate of the 5% debentures adjusts with the market price of our common stock, AMRO International could acquire more than 291,667 shares of our common stock if the conversion price for the 5% debentures of less than $.36 per share. For example, assuming a conversion price of $.15 per share, AMRO International could acquire more than 700,000 shares of common stock upon the conversion of the 5% debentures, provided that such conversion does not violate the 9.9% limit. Roseworth Group Ltd. beneficially owns 1,287,080 of our common stock acquirable upon the exercise of 1,000,000 warrants and the conversion of $400,000 principal amount of 0% debentures. Roseworth Group may not exercise the warrants or convert the debentures into a number of shares of common stock so that it owns 9.9% or more of our then-outstanding common stock. Roseworth Group could acquire 1,000,000 shares of our common stock upon the exercise of warrants and 1,000,000 shares of common stock upon the conversion of 0% debentures, if the 9.9% is not violated. Austost Anstalt Schaan beneficially owns 1,287,080 shares of common stock acquirable upon the exercise of warrants and the conversion of $250,000 principal amount of 0% debentures Austost Anstalt Schaan may not exercise the warrants or convert the debentures into a number of shares of common stock so that it owns 9.9% or more of our then-outstanding common stock. Austost Anstalt Schaan could acquire 18,975 shares of common stock upon the exercise of warrants, 625,000 shares of common stock upon the exercise of 625,000 warrants, and 625,000 shares of common stock upon the conversion of debentures, if the 9.9% is not violated. Balmore Funds, S.A. beneficially owns 1,287,080 shares of common stock acquirable upon the exercise of warrants and the conversion of $250,000 principal amount of 0% debentures. Balmore Funds, S.A. may not exercise the warrants or convert the debentures into a number of shares of common stock so that it owns 9.9% or more of our then-outstanding common stock. Balmore Funds, S.A. could acquire 18,975 shares of common stock upon the exercise of 18,975 warrants, 875,000 shares of common stock upon the exercise of 875,000 warrants, and 875,000 shares of common stock upon the conversion of debentures, if the 9.9% is not violated. -44- Name and Address Amount and Nature Percent Title of Class of Beneficial Owner of Beneficial Owner of Class - -------------- ------------------------------------------ ------------------- -------- Common Stock AMRO International, S.A. 392,869 3.0% Grossmuensterplatz 6 Zurich, CH-8022, Switzerland Common Stock Roseworth Group Ltd. 1,287,080 9.9% Aeulestrasse 74 FL-9490 Vaduz, Liechtenstein Common Stock Austost Anstalt Schaan 1,287,080 9.9% Landstrasse 163 9494 Furstenweg Vaduz, Liechtenstein Common Stock Balmore Funds, S.A. 1,287,080 9.9% Trident Chambers Road Town, Tortola, British Virgin Islands (b) SECURITY OWNERSHIP OF MANAGEMENT The table below sets forth the shares of our common stock beneficially owned by each officer, by each director, and by all of our officers and directors as a group. All persons named in the table have the sole voting and dispositive power, unless otherwise indicated, with respect to common stock beneficially owned. Beneficial ownership and percent of class in the table below is based upon 13,167,326 shares of common stock issued and outstanding on July 12, 2000, as adjusted with respect to each person to include shares of common stock acquirable within 60 days. We granted to Jason Bauer options to purchase 1,500,000 shares of common stock under an employment agreement. Jason Bauer may exercise options to purchase up to 1,200,000 shares of common stock beginning in October 2000. These options are not reported in the table below. We granted to Michael Simon warrants to purchase shares of common stock. Reported in the table below are warrants, and the remaining warrants vest in increments of 60,000 warrants on June 2 of each year. Jason Bauer owns 2,389,747 shares of common stock. Peter Zorich owns 2,409,747 shares of common stock. Jason Bauer and Peter Zorich are deemed the beneficial owner of the shares of common stock held by each other due to a voting agreement. The agreement provides that Jason Bauer and Peter Zorich shall vote his shares for the election of the other as a director of Famous Fixins. For the election of any additional director, Jason Bauer and Peter Zorich shall vote his shares for the election of each other's designee, provided that at least two directorships shall need to be filled. The agreement also provides that they will vote for the election of Jason Bauer as President and Chief Executive Officer and Peter Zorich as Executive Vice President of Famous Fixins. The agreement expires on June 30, 2001, unless earlier terminated by written agreement signed by both parties. -45- Name and Address Amount and Nature Acquirable Percent Title of Class of Beneficial Owner of Beneficial Owner within 60 days of Class - -------------- ------------------- ------------------- -------------- -------- Common Stock Jason Bauer 4,799,494 0 37% Common Stock Peter Zorich 4,799,494 0 37% Common Stock Michael Simon 327,650 60,000 2% Common Stock Lisa Bauer 0 0 0% Common Stock All officers and directors 5,127,144 60,000 39% as a group (4 persons) The address of each of the persons named in the table above is Famous Fixins, Inc., 250 West 57th Street, Suite 1112, New York, New York 10701. (c) CHANGES IN CONTROL There is no arrangement which may result in a change in control of Famous Fixins. Jason Bauer and Peter Zorich have an agreement to vote their respective shares for the election of each other as a director of Famous Fixins. For the election of any additional director, each of Bauer and Zorich shall vote his shares for the election of each other's designee, provided that at least two directorships shall need to be filled. The agreement also provides that they will vote for the election of Jason Bauer as President and Chief Executive Officer and Peter Zorich as Executive Vice President of Famous Fixins. They also agreed not to offer to sell, sell, transfer, assign, hypothecate, pledge or otherwise dispose of any beneficial interest in their voting shares except subject to the terms of the voting agreement, unless prior written consent is obtained from the other party that such shares shall not be subject to the voting agreement or unless the shares are sold to an independent third party in an arms'-length transaction for fair market value. The agreement expires on June 30, 2001, unless earlier terminated by written agreement signed by both parties. Jason Bauer is our Chief Executive Officer, President, Treasurer and Chairman of the Board of Directors. Peter Zorich is our Vice President, Secretary and a director. Bauer and Zorich are our two largest shareholders. -46- CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS On May 28, 1998, we completed the acquisition of FFNY, a privately-held New York corporation formed on November 29, 1995in a transaction viewed as a reverse acquisition. Immediately prior to the acquisition, Jason Bauer was the President, Chairman of the Board, and a principal of FFNY, and Peter Zorich was the Executive Vice President, Secretary, a director, and a principal of FFNY. Pursuant to a Plan and Agreement of Reorganization, we issued 5,494,662 shares of common stock to certain shareholders of FFNY which included the controlling shareholders of FFNY, Jason Bauer and Peter Zorich, in a transaction deemed to be exempt under Section 4(2) of the Securities Act of 1933. Pursuant to the reorganization, Jason Bauer, Peter Zorich, Michael Simon, and certain non-affiliates of FFNY, exchanged their shares of FFNY for an aggregate of 5,494,662 shares of our common stock, on a pro-rata basis. Pursuant to the acquisition, our officers and directors resigned and elected the FFNY nominees in their places, and FFNY become a majority-owned subsidiary of Famous Fixins. Jason Bauer, Peter Zorich, and Michael Simon had acquired their 95, 95 and 5 common shares, respectively, of FFNY on August 21, 1996 for a total cost of less than $10. On October 29, 1997, FFNY authorized, and on January 23, 1998, FFNY filed, a Certificate of Amendment of the Certificate of Incorporation to change and increase the authorized capital stock of FFNY from 200 common shares, no par value, into 20,000,000 shares of common stock, par value $.001. All the shareholders of FFNY exchanged their collective 200 common shares with no par value, proportionately, for a total of 4,000,000 shares of common stock, par value $.001 per share, of FFNY. Pursuant to our acquisition of FFNY, Jason Bauer, Peter Zorich, Michael Simon, and certain non-affiliates exchanged their collective 4,104,328 shares of FFNY, representing approximately 97% of the outstanding shares of FFNY, for an aggregate of 5,494,662 shares of Famous Fixins. On May 28, 1998, we exchanged all of the 246,828 warrants of FFNY outstanding for 246,828 of our warrants on a one for one basis. As part of the exchange of warrants, we issued to Olympia Dukakis 100,000 warrants, valued at $91,994, to purchase shares of our common stock, exercisable for five years at $1.00 per share, in exchange for her 100,000 five year warrants to purchase the common stock of FFNY at $1.00 per share. She acquired her warrants pursuant to license arrangements. At that time, she served on our Board of Directors, and previously had been a director of FFNY. Olympia Dukakis resigned from our Board of Directors on July 6, 1999. On June 2, 1998, we issued 300,000 warrants to purchase shares of our common stock to Michael Simon for publicity services valued at $275,982 to be rendered to us over a five year period, in a transaction deemed to be exempt under Section 4(2) of the Securities Act of 1933. Michael Simon was our Vice President of Publicity, in a non-officer capacity, at the time of the issuance. The warrants are exercisable for six years at $1.00 per share, subject to vesting at a rate of 60,000 per year and subject to other conditions of performance of services to us. On July 8, 1999, Michael Simon became an officer and director of Famous Fixins. Jason Bauer and Peter Zorich have an agreement to vote their respective shares for the election of each other as a director of Famous Fixins. For the election of any additional director, each of Bauer and Zorich shall vote his shares for the election of each other's designee, provided that at least two directorships shall need to be filled. The agreement also provides that they will vote for the election of Jason Bauer as President and Chief Executive Officer and Peter Zorich as Executive Vice President of Famous Fixins. They also agreed not to offer to sell, sell, transfer, assign, hypothecate, pledge or otherwise dispose of any beneficial interest in their voting shares except subject to the terms of the voting agreement, unless prior written consent is obtained from the other party that such shares shall not be subject to the voting agreement or unless the shares are sold to an independent third party in an arms'-length transaction for fair market value. The agreement expires on June 30, 2001, unless earlier terminated by written agreement signed by both parties. -47- On April 12, 1999, we granted Jason Bauer, pursuant to an employment agreement to serve as President and Chief Executive Officer, 5-year options to purchase up to 1,500,000 shares of our common stock, proportioned to vest only after we achieve certain corporate milestones. The options are exercisable at $.30 per share. These options are cumulative and are subject to anti-dilution rights. If any milestones are achieved in the same year, all such options shall vest at the time such milestone is achieved. These options were valued at approximately $522,450 at the time of issuance. On April 3, 2000, options to purchase up to 1,200,000 shares of common stock vested and those options can be exercised beginning in October 2000. On October 19, 1999, we entered into agreements with AMRO International, S.A., Austost Anstalt Schaan and Balmore Funds, S.A. for the sale of a total of $550,000 five percent convertible debentures and warrants to purchase 139,152 shares of common stock in transactions deemed to be exempt under Section 4(2) of the Securities Act of 1933. We received gross proceeds of $450,000 in October 1999, and an additional $100,000 in February 2000. The interest on the convertible debentures is payable quarterly and accrues from the date of issuance on the principal amount of the convertible debentures. The convertible debentures are due October 30, 2002. At our option, we may pay the interest on the convertible debentures in cash or in registered shares of common stock. The holders of the convertible debentures are entitled to convert the debentures into shares of common stock at a conversion price equal to the lower of 80% of the market price of the common stock or $0.55. If the conversion price of the common stock is less than $0.20 per share on any conversion date, we may elect to redeem the debentures in their entirety or to deliver to the holders either cash or common stock or a combination of cash and common stock. The amount of cash to be delivered upon such redemption or conversion shall equal the closing ask price on the conversion date or the date we give notice of redemption multiplied by the number of shares of common stock that would have been issued at the conversion price upon such conversion or redemption. The warrants are exercisable before October 30, 2004 at a purchase price of $.494 per share, which is 125% of the market price of the common stock on the closing date. At our expense, we filed a registration statement, which was declared effective on February 8, 2000, under the Securities Act of 1933 for the resale of the shares of common stock issuable upon the conversion of the debentures and the exercise of the warrants. On about February 23, 2000, Austost Anstalt Schaan converted its $75,000 debentures into 500,000 shares of common stock. On about February 23, 2000, Balmore Funds converted its $75,000 debentures into 500,000 shares of common stock. On about February 24, 2000, AMRO International converted debentures of $76,240 in principal amount with interest into 508,264 shares of common stock. On about March 30, 2000, AMRO International converted debentures of $127,691 in principal with interest into 302,299 shares of common stock. On about May 25, 2000, AMRO International converted debentures of $72,042 in principal with interest into 227,620 shares of common stock. On about June 29, 2000, AMRO International converted debentures of $25,844 in principal with interest into 166,519 shares of common stock. -48- We entered into an agreement, dated as of March 7, 2000, with Roseworth Group, Ltd., Austost Anstalt Schaan and Balmore Funds, S.A. for the sale of a total of 0% convertible debentures with a principal amount of $1,000,000 and warrants to purchase 2,500,000 shares of common stock in transactions deemed to be exempt under Section 4(2) of the Securities Act of 1933. We received gross proceeds of $1,000,000 from the sales. The convertible debentures are due March 13, 2005. The holders of the convertible debentures are entitled to convert the debentures into shares of common stock at a conversion price of $.40 per share. However, the maximum number of shares of common stock that may be received upon the conversion of the debentures by any one holder is 9.9% of our then-outstanding common stock after the conversion, including any other shares of common stock held by the holder. The warrants are exercisable before March 13, 2005 at a purchase price of $.75 per share. Under the agreements, we were obligated to prepare and file a registration statement under the Securities Act of 1933 for shares of common stock issuable upon the conversion of the convertible debentures and the warrants within 15 days of our filing of our Form 10K-SB for the year ended December 31, 1999. If the registration statement is not timely filed with the SEC by the required filing date, the registration statement is not declared effective by the SEC within the 90 days of the required filing date or five days of clearance by the SEC to request effectiveness, but in no event later than July 15, 2000, the registration statement is not maintained as effective by us for the requisite period, or the additional registration statement is not filed within thirty days or declared effective within ninety days, then we are to pay each holder of the convertible debentures and warrants, as liquidated damages, one percent of the aggregate market value of shares of common stock purchaseable or purchased from Famous Fixins and held by the holder for the first month of such default, and two percent for each month of default thereafter until such registration statement has been filed, and in the event of late effectiveness or lapsed effectiveness, one percent of the aggregate market value of shares of common stock purchaseable or purchased from Famous Fixins and held by the holder for the first month of such default and two percent for each month of default thereafter until such registration statement has been declared effective. The liquidated damages are not to exceed $50,000 per month. We have agreed with the holders that each will hold harmless the other against any losses, claims, damages or liabilities, joint or several, including all reasonable costs of defense and investigation and all reasonable attorneys' fees and expenses, to which they may become subject based upon any untrue statement or alleged untrue statement of any material fact contained in any registration statement, prospectus, or based upon the omission or alleged omission to state therein a material fact, unless the misleading or omitted information was provided by the other in connection with the preparation of the registration statement or prospectus. On March 13, 2000, Jason Bauer sold 15,000 shares at $0.60 per share and 5,000 shares at $0.61 per share in the open market. -49- SELLING STOCKHOLDERS This prospectus relates to the resale of 5,000,000 shares of our common stock, of which: - 2,500,000 shares of common stock can be resold upon conversion of convertible debentures with a $1,000,000 principal amount due March 13, 2005, and - 2,500,000 shares of common stock can be resold upon exercise of 2,500,000 warrants. The securities issued to the selling stockholders were issued in transactions deemed to be exempt from registration under Section 4(2) of the Securities Act. Pursuant to the agreement for the purchase of convertible debentures and warrants, we sold 0% convertible debentures with a $1,000,000 principal amount due March 13, 2005 and warrants to purchase 2,500,000 shares of common stock. The warrants are exercisable before March 13, 2005 at a purchase price of $.75 per share. The holders of the convertible debentures are entitled to convert the debentures into shares of common stock at a conversion price of $.40 per share. Under the agreements, we were obligated to prepare and file a registration statement under the Securities Act of 1933 for shares of common stock issuable upon the conversion of the convertible debentures and the warrants within 15 days of our filing of our Form 10K-SB for the year ended December 31, 1999. If the registration statement is not timely filed with the SEC by the required filing date, the registration statement is not declared effective by the SEC within 90 days of the required filing date or five days of clearance by the SEC to request effectiveness, but in no event later than July 15, 2000, the registration statement is not maintained as effective by us for the requisite period, or the additional registration statement is not filed within thirty days or declared effective within ninety days, then we are to pay each holder of the convertible debentures and warrants, as liquidated damages, one percent of the aggregate market value of shares of common stock purchaseable or purchased from Famous Fixins and held by the holder for the first month of such default, and two percent for each month of default thereafter until such registration statement has been filed, and in the event of late effectiveness or lapsed effectiveness, one percent of the aggregate market value of shares of common stock purchaseable or purchased from Famous Fixins and held by the holder for the first month of such default and two percent for each month of default thereafter until such registration statement has been declared effective. The liquidated damages are not to exceed $50,000 per month. We have agreed with the holders that each will hold harmless the other against any losses, claims, damages or liabilities, joint or several, including all reasonable costs of defense and investigation and all reasonable attorneys' fees and expenses, to which they may become subject based upon any untrue statement or alleged untrue statement of any material fact contained in any registration statement, prospectus, or based upon the omission or alleged omission to state therein a material fact, unless the misleading or omitted information was provided by the other in connection with the preparation of the registration statement or prospectus. -50- We have agreed with the holders that each will hold harmless the other against any losses, claims, damages or liabilities, joint or several, including all reasonable costs of defense and investigation and all reasonable attorneys' fees and expenses, to which they may become subject based upon any untrue statement or alleged untrue statement of any material fact contained in any registration statement, prospectus, or based upon the omission or alleged omission to state therein a material fact, unless the misleading or omitted information was provided by the other in connection with the preparation of the registration statement or prospectus. The table below sets forth: - the names of the selling stockholders; - the number of shares of common stock beneficially owned by each of the selling stockholders before this offering; - the number of shares of common stock being offered under this prospectus by each of the selling stockholders; - the number and percentage of shares of stock of common stock owned by each of the selling stockholder after the completion of the offering. The table is based on 13,167,326 shares of common stock issued and outstanding on July 12, 2000, as adjusted with respect to each selling stockholder to include shares of common stock that are acquirable within 60 days, including those shares that are included in this registration statement; Roseworth Group's reported ownership refers to 2,000,000 shares of common stock underlying $400,000 debentures convertible at $.40 per share into 1,000,000 shares of common stock and warrants to purchase 1,000,000 shares of common stock at $.75 per share. Austost Anstalt Schaan's reported ownership refers to 1,269,975 shares of common stock underlying $250,000 debentures convertible at $.40 per share into 625,000 shares of common stock, warrants to purchase 625,000 shares of common stock at $.75 per share, and warrants to purchase 18,975 shares of common stock at $.494 per share. Balmore Funds' reported ownership refers to ownership of 1,768,975 shares of common stock underlying $350,000 debentures convertible at $.40 per share into 875,000 shares of common stock, warrants to purchase 875,000 shares of common stock at $.75 per share, and warrants to purchase 18,975 shares of common stock at $.494 per share. The shares of common stock offered by this prospectus may be offered from time to time by the selling stockholder. Our registration does not necessarily mean that any selling stockholder will sell all or any of its shares. Number of Shares Number of Shares Percent Owned Prior Number of Shares Owned After Owned After Name of Selling Stockholder to this Offering Being Offered this Offering Offering - -------------------------------------------------------------------------------------------------------- Roseworth Group Ltd. 2,000,000 2,000,000 0 0.0% Austost Anstalt Schaan 1,268,975 1,250,000 18,975 0.6% Balmore Funds, S.A. 1,768,975 1,750,000 18,975 0.6% --------- --------- ------ TOTAL 5,037,950 5,000,000 37,950 ========= ========= ====== -51- PLAN OF DISTRIBUTION The shares of common stock may be offered and sold from time to time by the selling stockholders at various times in transactions: - in the over-the-counter market; - to purchasers directly; - in ordinary brokerage transactions in which the broker solicits purchasers; - through purchases by a broker or dealer as principal and resale by such broker or dealer for its own account pursuant to this prospectus; - block trades in which a broker-dealer so engaged will attempt to sell the shares as agent but may take a position and resell a portion of the block as principal to facilitate the transaction; - in connection with short sales; or - in any combination of one or more of these methods. Selling stockholders may sell their shares of common stock: - at market prices prevailing at the time of sale; - at prices related to such prevailing market prices; - at negotiated prices, at fixed prices; or - at a combination of such prices. Selling stockholders may use dealers, agents or underwriters to sell their shares. If this happens, the dealers, agents or underwriters may receive compensation in the form of discounts or commissions from the selling stockholder or from the purchasers of shares or from both, which compensation to a particular broker might be in excess of customary compensation. Selling stockholder and any dealers, agents or underwriters that participate with the selling stockholders in the distribution of the shares may be deemed to be "underwriters" as this term is defined in the Securities Act. Any commissions paid or any discounts or concessions allowed to any such persons, and any profits received on the resale of such shares offered by this prospectus, may be deemed to be underwriting commissions or discounts under the Securities Act. We may be required to file a supplemental prospectus in connection with any activities involving a seller which may be deemed to be an "underwriting." In that case, a supplement to this prospectus would contain: - the name or names of the underwriters; - whether the underwriters are acting as principals or agents; - the compensation to be received by an underwriter; and - the compensation to be received by any other broker-dealer, in the event the compensation of such other broker-dealers is in excess of usual and customary commissions. Underwriters may be entitled under agreements with us to indemnification by us against certain civil liabilities, including liabilities under the Securities Act, or to contribution from us for payments the underwriters may be required to make in connection with certain civil liabilities. These underwriters may engage in transactions with, or perform services for, us for customary compensation. -52- We will pay for substantially all of the expenses incident to the offer and sale of the shares of common stock offered by the selling stockholders using this prospectus. The selling stockholders will pay applicable stock transfer taxes, transfer fees and brokerage commissions or underwriting or other discounts. To comply with the securities laws of certain states, the shares of common stock offered by this prospectus may need to be offered or sold in such jurisdictions only through registered or licensed brokers or dealers. The offering of the shares of common stock pursuant to this prospectus will terminate on the earlier of the time when the shares of common stock: - have been sold by the selling stockholders pursuant to this prospectus; - the time when all of the shares of common stock are eligible to be sold pursuant to Rule 144(k) under the Securities Act; or - this prospectus is no longer effective. -53- DESCRIPTION OF OUR SECURITIES General Our authorized capital stock consists of 25,000,000 shares of common stock, par value $.001 per share. As of July 12, 2000, we had 13,167,326 shares of common stock issued and outstanding. Common Stock The holders of the common stock are entitled to cast one vote for each share held of record on all matters presented to stockholders. The holders of common stock do not have cumulative voting rights, which means that the holders of more than 50% of the outstanding shares voting for the election of our directors can elect all of the directors, and in such an event, the holders of the remaining shares will be unable to elect any of our directors. Our certificate of incorporation does not provide that the holders of common stock have any preemptive right. Dividends We have not paid any cash dividends on our common stock and do not expect to declare or pay any cash dividends in the near future. After paying interest on the $105,000 of outstanding principal of 5% convertible debentures, we intend to retain any future earnings for use in our business. Future cash dividends, if any, will be at the discretion of our Board of Directors and will depend upon, among other things, our future operations and earnings, capital requirements and surplus, general financial condition, contractual restrictions, and such other factors as the Board of Directors may deem relevant. The holders of the outstanding shares of common stock are entitled to receive dividends out of assets legally available at such times and in such amounts as the Board of Directors may from time to time determine, subject to the rights of the holders of our preferred stock. Upon our liquidation, dissolution, or winding up, our assets that are legally available for distribution to the stockholders will be distributed equally among the holders of the shares. We have never paid any cash dividends on the common stock. Future cash dividends, if any, will be at the discretion of our Board of Directors and will depend upon, among other things, our future operations and earnings, capital requirements and surplus, general financial condition, contractual restrictions, and such other factors as the Board of Directors may deem relevant. -54- 5% Convertible Debentures due October 30, 2002 We have outstanding 5% convertible debentures with a principal amount totaling $105,000 due October 30, 2002. The holder of the 5% convertible debentures are entitled to convert the debentures and the interest on the debentures into shares of common stock. The conversion price is the lower of 80% of the market price of our common stock or $0.55. However, the maximum number of shares of common stock that may be received upon the conversion of the 5% debentures by any one holder is 9.9% of our then-outstanding common stock. The table below assumes that we have 13,167,326 shares of common stock presently outstanding in calculating the 9.9% and the percentage of class after conversion. The table below illustrates how the conversion would work for the conversion of the 5% debentures with a principal amount of $105,000 held by the debenture holder. Shares Percentage Principal 80% of Applicable Issuable at of Class Debenture Market Market Conversion Conversion After Amount Price Price Price Price Conversion - ------------------------------------------------------------------- $105,000 $.25 $.20 $.20 525,000 3.8% $105,000 $.50 $.40 $.40 262,500 2.0% $105,000 $.6875 $.55 $.55 190,909 1.4% $105,000 $1.00 $.80 $.55 190,909 1.4% The table illustrates that if the market price of our common stock is $.6875 per share or more, the applicable conversion rate is $.55, since the conversion rate must be the lower of the 80% of the market price or $.55. If the market price is less than $.6875 per share, then the conversion price is 80% of the market price. If the conversion price is less than $0.20 per share on any conversion date, we may redeem the debentures in their entirety in cash or common stock. The amount of cash to be delivered upon such redemption or conversion shall equal the closing ask price on the conversion date or the date we give notice of redemption multiplied by the number of shares of common stock that would have been issued at the conversion price upon such conversion or redemption. The interest on the convertible debentures is payable quarterly and accrues from the date of issuance on the principal amount of the convertible debentures. The convertible debentures are due October 30, 2002. At our option, we may pay the interest on the convertible debentures in cash or in registered shares of common stock. -55- 0% Convertible Debentures due March 13, 2005 We have outstanding 0% convertible debentures with a total principal amount of $1,000,000 due March 13, 2005. The three holders of the convertible debentures are entitled to convert the debentures into shares of common stock. The conversion price is $0.40 per share. However, the maximum number of shares of common stock that may be received upon the conversion of the debentures by any one holder is 9.9% of our then-outstanding common stock. The table below assumes that we have 13,167,326 shares of common stock presently outstanding in calculating the 9.9% and the percentage of class after conversion. The table below illustrates how the conversion would work for the conversion of the principal amount of: - $250,000 debentures held by Austost Anstalt Schaan, assuming ownership of 643,975 shares of common stock underlying warrants; - $350,000 debentures held by Balmore Funds, S.A., assuming ownership of 893,975 shares of common stock underlying warrants; and - $400,000 debentures held by Roseworth Group Ltd., assuming ownership of 1,000,000 shares of common stock underlying warrants. Holder of Shares Number of Shares Percentage Principal Issuable at Shares Issuable of Class Debenture Conversion Owned Before at 9.9% After Amount Price of $0.40 Conversion Limit Conversion - ------------------------------------------------------------------------------ $250,000 625,000 643,975 643,105 9.9% $350,000 875,000 893,975 393,105 9.9% $400,000 1,000,000 1,000,000 287,080 9.9% The table illustrates that at the conversion price of $0.40, the holder of $350,000 debentures who already owns 893,975 shares of common stock would be able to convert its debentures into only 393,105 shares rather than 875,000. This occurs because the maximum number of shares of common stock that may be received upon conversion is 9.9% of our then-outstanding common stock. However, if we had 20,000,000 shares of common stock outstanding, the holder of the $350,000 debentures would be able to convert its debentures into 875,000 shares of common stock since the holder would then own 1,768,975 shares of common stock or 8.8% of our common stock after the conversion. -56- Under the agreements for the convertible debentures, we were obligated to prepare and file a registration statement under the Securities Act of 1933 for shares of common stock issuable upon the conversion of the convertible debentures and the warrants within 15 days of our filing of our Form 10K-SB for the year ended December 31, 1999. If the registration statement is not timely filed with the SEC by the required filing date, the registration statement is not declared effective by the SEC within 90 days of the required filing date or five days of clearance by the SEC to request effectiveness, but in no event later than July 15, 2000, the registration statement is not maintained as effective by us for the requisite period, or the additional registration statement is not filed within thirty days or declared effective within ninety days, then we are to pay each holder of the convertible debentures and warrants, as liquidated damages, one percent of the aggregate market value of shares of common stock purchaseable or purchased from Famous Fixins and held by the holder for the first month of such default, and two percent for each month of default thereafter until such registration statement has been filed, and in the event of late effectiveness or lapsed effectiveness, one percent of the aggregate market value of shares of common stock purchaseable or purchased from Famous Fixins and held by the holder for the first month of such default and two percent for each month of default thereafter until such registration statement has been declared effective. The liquidated damages are not to exceed $50,000 per month. We have agreed with the holders that each will hold harmless the other against any losses, claims, damages or liabilities, joint or several, including all reasonable costs of defense and investigation and all reasonable attorneys' fees and expenses, to which they may become subject based upon any untrue statement or alleged untrue statement of any material fact contained in any registration statement, prospectus, or based upon the omission or alleged omission to state therein a material fact, unless the misleading or omitted information was provided by the other in connection with the preparation of the registration statement or prospectus. New York Law Our Certificate of Incorporation and By-laws do not contain any provisions that are designed to delay, defer or prevent a change in control of Famous Fixins. The Board of Directors is not presently aware of any takeover attempts and is not aware of any agreements that exist in the event of a change of control. The Board is Directors does not have any current plans to propose any changes to the charter documents or corporate structure that would have an anti-takeover purpose or effect. New York has enacted a business combination statute that is contained in Section 912 of the New York Business Corporation Law. Section 912 provides, among other things, that any person who acquires twenty percent or more of a corporation's outstanding voting stock may not engage in a wide range of business combinations with the corporation for a period of five years of the control acquisition date unless the transaction was approved by the corporation's board of directors prior to the control acquisition date. -57- A business combination is defined in the New York Business Corporation Law to include: - mergers or consolidations of a corporation with a shareholder owning 20% of the voting stock; - certain transactions with a shareholder owning 20% of the voting stock that involves ten percent or more of the market value of the corporation's assets, - certain transactions with a shareholder owning 20% of the voting stock that involves ten percent or more of the aggregate market value of the corporation's outstanding stock - certain transactions with a shareholder owning 20% of the voting stock that involves ten percent or more of the corporation's earning power or net income; - certain transactions involving a shareholder owning 20% of the voting stock that results in that shareholder acquiring at least five percent of the market value of the corporation's outstanding stock; - the adoption of any plan or proposal of a shareholder owning 20% of the voting stock for the liquidation or dissolution of the corporation; - certain transactions resulting in increasing the proportionate share of the voting stock of the corporation owned by a shareholder owning 20% of the voting stock; or - the receipt by a shareholder owning 20% of the voting stock of the benefit of any loans, advances, guarantees, pledges or other financial benefits provided by or through the corporation, unless the benefit is given proportionately to all shareholders. These restrictions do not apply under certain circumstances if the corporation's certificate of incorporation or bylaws contain a provision expressly electing not to be governed by Section 912. Our certificate of incorporation and By-laws do not contain any provision electing not to be governed by Section 912. Our Board of Directors believes that the provisions of Section 912 will help ensure that a change in control of Famous Fixins does not occur without the consent of the Board of Directors or the stockholders, or both, and will encourage any person who seeks to acquire control of Famous Fixins to do so by a negotiated transaction. Transfer Agent Continental Stock & Transfer Company, New York, New York, is our transfer agent and registrar for our common stock. -58- Market Information Beginning on September 9, 1998, our common stock was quoted on the OTC Bulletin Board under the symbol "FIXN". On about November 18, 1999, our common stock was removed from quotation on the OTC Bulletin Board. On about December 20, 1999, our common stock was reinstated for quotation on the OTC Bulletin Board. The table below sets forth for the periods indicated, the high and low closing bid prices for the common stock as reported by the OTC Bulletin Board. Fiscal Year Quarter Ended High Low - ----------- ------------- ---- --- 1998 September 30, 1998 $1.75 $1.00 December 31, 1998 $1.25 $0.25 1999 March 31, 1999 $1.625 $0.375 June 30, 1999 $0.67 $0.350 September 30, 1999 $0.52 $0.34 December 31, 1999 $0.49 $0.25 2000 March 31, 2000 $0.6875 $0.1875 2000 June 30, 2000 $0.51 $0.17 The foregoing quotations reflect inter-dealer prices, without retail mark-up, mark-down or commission, and may not necessarily represent actual transactions. Holders The approximate number of holders of record of our common stock as of July 12, 2000 was 85. We estimate that there were approximately 1,566 beneficial holders of our common stock as of that date. -59- LEGAL MATTERS Our counsel, Law Offices of Dan Brecher, New York, New York, is giving us an opinion on the validity of the shares offered by this prospectus. Dan Brecher, the sole principal of the law firm, owns 93,125 shares of our common stock and warrants to purchase 69,552 shares of our common stock exercisable until May 28, 2003 at $.90 per share. He is not a selling stockholder under this prospectus. EXPERTS The financial statements of Famous Fixins for the year ended December 31, 1999, included in this prospectus have been audited by Freeman & Davis LLP, independent auditors, as stated in their report appearing in this prospectus, and are included in reliance upon such report given on the authority of said firm as experts in accounting and auditing. INDEMNIFICATION Insofar as indemnification for liabilities arising under the Securities Act may be permitted to directors, officers and controlling persons of the small business issuer pursuant to the foregoing provisions, or otherwise, the small business issuer has been advised that in the opinion of the Securities and Exchange Commission such indemnification is against public policy as expressed in the Securities Act and is, therefore, unenforceable. In the event that a claim for indemnification against such liabilities, other than the payment by us of expenses incurred or paid by any of our directors, officers or controlling persons in the successful defense of any action, suit or proceeding, is asserted by such director, officer or controlling person in connection with the securities being registered, we will, unless in the opinion of our counsel the matter has been settled by controlling precedent, submit to a court of appropriate jurisdiction the question whether such indemnification by us is against public policy as expressed in the Securities Act and will be governed by the final adjudication of such issue. -60- WHERE YOU CAN FIND MORE INFORMATION We file annual, quarterly and special reports, proxy statements and other information with the SEC. You may read and copy any documents we file at the SEC's public reference rooms in Washington, D.C. at 450 Fifth Street, N.W., Washington, D.C. 20549, in New York, New York at 7 World Trade Center, Suite 1300, New York, New York 10048, and in Chicago, Illinois at Citicorp Center, 500 West Madison Street, Suite 1400, Chicago, Illinois 60661. Please call the SEC at 1-800-SEC-0330 for further information on the public reference rooms. Our SEC filings are also available on the SEC's web site at http://www.sec.gov. INDEX TO FINANCIAL STATEMENTS PAGE Financial Statements for the Year Ended December 31, 1999: Independent Auditors' Report F-1 Exhibit "A" - Balance Sheets F-2 Exhibit "B" - Statements Of Operations F-3 Exhibit "C" - Statements Of Cash Flows F-4 Exhibit "D" - Statements Of Stockholders' Equity (Deficit) F-5 Notes To Financial Statements F-6 - F-21 Financial Statements for the Quarter Ended March 31, 2000: Balance Sheets as of March 31, 2000 and December 31, 1999 F2-2 Interim Statements of Operations for the Three Months Ended F2-4 March 31, 2000 and 1999 Interim Statement of Stockholders' Equity for the Three F2-5 Months Ended March 31, 2000 Interim Statements of Cash Flows for the Three Months Ended F2-6 March 31, 2000 and 1999 Notes to Interim Financial Statements F2-7 -61- INDEPENDENT AUDITORS' REPORT ---------------------------- To the Board of Directors and Stockholders of Famous Fixins, Inc.: We have audited the accompanying balance sheets of Famous Fixins, Inc. as of December 31, 1999 and 1998, and the related statements of operations, cash flows and stockholders' equity (deficit) for the years then ended. These financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion on the financial statements based on our audits. We conducted our audits in accordance with generally accepted auditing standards. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion. In our opinion, the financial statements referred to above present fairly, in all material respects, the financial position of Famous Fixins, Inc. as of December 31, 1999 and 1998, and the results of its operations and its cash flows for the years then ended, in conformity with generally accepted accounting principles. The accompanying financial statements have been prepared assuming that the Company will continue as a going concern. As discussed in Note 1 to the financial statements, the Company has incurred substantial losses from operations and has a deficiency in stockholders' equity at December 31, 1999, which raise substantial doubt about its ability to continue as a going concern. Management's plans regarding those matters are also described in Note 1. The financial statements do not include any adjustments that might result from the outcome of these uncertainties. /s/ FREEMAN & DAVIS LLP New York, New York February 29, 2000 F-1 FAMOUS FIXINS, INC. BALANCE SHEETS DECEMBER 31, -------------------------- 1999 1998 ---------- ---------- ASSETS ------ CURRENT ASSETS - -------------- Cash and cash equivalents $ 475,325 $ 19,500 Investments in marketable equity trading securities 101,961 - Accounts receivable 176,475 13,613 Merchandise inventory 69,542 27,420 Prepaid expenses 59,081 - Stock subscription receivable (collected in 2000) 47,500 - ---------- ---------- TOTAL CURRENT ASSETS 929,884 60,533 ---------- ---------- PLANT AND EQUIPMENT - ------------------- Furniture and fixtures 15,804 9,309 Machinery and equipment 25,576 9,406 ---------- ---------- 41,380 18,715 Less: Accumulated depreciation 8,089 3,578 ---------- ---------- NET PLANT AND EQUIPMENT 33,291 15,137 ---------- ---------- OTHER ASSETS - ------------ Deferred debenture issuance costs 42,500 - Security deposits 6,482 2,400 ---------- ---------- TOTAL OTHER ASSETS 48,982 2,400 ---------- ---------- $1,012,157 $ 78,070 ========== ========== The accompanying notes are an integral part of these financial statements. F-2 EXHIBIT "A" DECEMBER 31, -------------------------- 1999 1998 ---------- ---------- LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT) ---------------------------------------------- CURRENT LIABILITIES - ------------------- Accounts payable and accrued expenses $ 508,341 $ 134,138 Due to customers 190,038 - Taxes payable - other than on income 9,544 1,643 Income taxes payable 625 625 Current installments of long-term note payable to bank - 15,432 Note payable to related party - 134,303 Subscribers' deposits on common stock, net - 12,500 ---------- ---------- TOTAL CURRENT LIABILITIES 708,548 298,641 ---------- ---------- LONG-TERM LIABILITIES - --------------------- 5% convertible debentures (Principal amount - $450,000) 389,586 - Long-term note payable to bank, net of current installments - 25,253 ---------- ---------- TOTAL LONG-TERM LIABILITIES 389,586 25,253 ---------- ---------- STOCKHOLDERS' EQUITY (DEFICIT) - ------------------------------ Common stock, $.001 par value per share: Authorized 25,000,000 shares Issued and outstanding 10,462,624 shares in 1999; 6,883,891 shares in 1998 10,462 6,883 Additional paid-in capital 1,557,337 662,937 Accumulated deficit (1,603,776) (865,644) ---------- ---------- (35,977) (195,824) Less: Unused advertising barter credits (50,000) (50,000) ---------- ---------- TOTAL STOCKHOLDERS' EQUITY (DEFICIT) (85,977) (245,824) ---------- ---------- $1,012,157 $ 78,070 ========== ========== The accompanying notes are an integral part of these financial statements. F-2A EXHIBIT "B" FAMOUS FIXINS, INC. STATEMENTS OF OPERATIONS YEAR ENDED DECEMBER 31, -------------------------- 1999 1998 ---------- ---------- NET SALES $2,515,966 $ 276,006 ---------- ---------- COST OF GOODS SOLD - ------------------ Merchandise inventory at beginning of year 27,420 61,186 Purchases 1,451,175 154,878 Other direct costs 181,385 4,499 ---------- ---------- 1,659,980 220,563 Less: Merchandise inventory at end of year 69,542 27,420 ---------- ---------- TOTAL COST OF GOODS SOLD 1,590,438 193,143 ---------- ---------- GROSS PROFIT ON SALES 925,528 82,863 OTHER INCOME - Management and distribution services - 35,347 ---------- ---------- TOTAL INCOME 925,528 118,210 ---------- ---------- OPERATING EXPENSES - ------------------ Selling expenses 995,971 530,676 General and administrative expenses 657,781 203,482 Interest expense, net 8,569 14,026 ---------- ---------- TOTAL OPERATING EXPENSES 1,662,321 748,184 ---------- ---------- OPERATING LOSS BEFORE PROVISION FOR INCOME TAXES (736,793) (629,974) PROVISION FOR INCOME TAXES 1,339 669 ---------- ---------- NET LOSS $ (738,132) $ (630,643) ========== ========== Net loss per common share, basic $(0.07) $(0.10) Net loss per common share, assuming full dilution $(0.07) $(0.10) Weighted average number of common shares outstanding: Basic 10,147,294 6,458,266 Assuming full dilution 10,147,294 6,458,266 The accompanying notes are an integral part of these financial statements. F-3 EXHIBIT "C" FAMOUS FIXINS, INC. STATEMENTS OF CASH FLOWS YEAR ENDED DECEMBER 31, -------------------------- 1999 1998 ---------- ---------- CASH FLOWS FROM OPERATING ACTIVITIES: Net loss $ (738,132) $ (630,643) Adjustments to reconcile net loss to net cash used in operating activities: Noncash items: Depreciation 4,511 2,317 Amortization 6,054 - Value of common stock issued for services received by the Company 121,826 88,500 Value of warrants issued for services received by the Company 358,203 176,173 Unrealized gain on investments in marketable equity trading securities (1,961) - Purchase of investments in marketable equity trading securities (100,000) - Changes in working capital 308,077 40,457 Increase in security deposits (4,082) (2,400) ---------- ---------- NET CASH USED IN OPERATING ACTIVITIES (45,504) (325,596) ---------- ---------- CASH FLOWS USED IN INVESTING ACTIVITIES: Payments for plant and equipment additions (22,665) (8,936) ---------- ---------- CASH FLOWS FROM FINANCING ACTIVITIES: Proceeds from issuance of convertible debentures, net 405,000 - Proceeds from issuance of common stock, net 306,482 365,437 Proceeds of long-term debt from bank - 50,000 Repayments of long-term debt to bank (40,685) (9,315) Repayments of note payable to related party, net (134,303) (62,958) Increase (decrease) in subscribers' deposits on common stock, net (12,500) 12,500 Decrease in stockholders' loans - (11,154) ---------- ---------- NET CASH PROVIDED BY FINANCING ACTIVITIES 523,994 344,510 ---------- ---------- NET INCREASE IN CASH AND CASH EQUIVALENTS 455,825 9,978 CASH AND CASH EQUIVALENTS AT BEGINNING OF YEAR 19,500 9,522 ---------- ---------- CASH AND CASH EQUIVALENTS AT END OF YEAR $ 475,325 $ 19,500 ========== ========== The accompanying notes are an integral part of these financial statements. F-4 EXHIBIT "D" FAMOUS FIXINS, INC. STATEMENTS OF STOCKHOLDERS' EQUITY (DEFICIT) TWO YEARS ENDED DECEMBER 31, 1999 ADDITIONAL UNUSED COMMON STOCK PAID-IN ADVERTISING ----------------------- CAPITAL ACCUMULATED BARTER TOTAL SHARES AMOUNT (DEFICIT) DEFICIT CREDITS ---------- ---------- ---------- ---------- ----------- ---------- BALANCE - JANUARY 1, 1998 $ (233,991) 6,105,180 $ 6,105 $ (5,095) $ (235,001) $ - Issuance in June, 1998, of common shares on a one for one basis for common shares sold in January 1998 by the New York Subsidiary in its securities offering 102,265 132,711 133 102,132 - - Issuance of common shares for goods and services received 91,975 141,000 140 141,835 - (50,000) Issuance of common shares in a securities offering in July, 1998 - net 211,953 255,000 255 211,698 - - Issuance of common shares in a securities offering in December 1998 - net 36,444 250,000 250 36,194 - - Issuance of warrants for services received 176,173 - - 176,173 - - Net loss for 1998 (630,643) - - - (630,643) - ---------- ---------- ---------- ---------- ----------- ---------- BALANCE - DECEMBER 31, 1998 (245,824) 6,883,891 6,883 662,937 (865,644) (50,000) Issuance of common shares in a securities offering in February 1999 - net 353,982 2,433,233 2,433 351,549 - - Issuance of common shares for services received 121,826 1,145,500 1,146 120,680 - - Issuance of warrants for services received 358,203 - - 358,203 - - Issuance of warrants in connection with convertible debentures issued 63,968 - - 63,968 - - Net loss for 1999 (738,132) - - - (738,132) - ---------- ---------- ---------- ---------- ----------- ---------- BALANCE - DECEMBER 31, 1999 $ (85,977) 10,462,624 $ 10,462 $1,557,337 $(1,603,776) $ (50,000) ========== ========== ========== ========== =========== ========== The accompanying notes are an integral part of these financial statements. F-5 FAMOUS FIXINS, INC. NOTES TO FINANCIAL STATEMENTS DECEMBER 31, 1999 NOTE 1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES ------------------------------------------ BUSINESS COMBINATION - PRINCIPLES OF PRESENTATION ------------------------------------------------- The accompanying financial statements include the accounts of Famous Fixins, Inc. (Company) and reflects certain transactions which are described below. Famous Fixins, Inc., a New York corporation (New York Subsidiary), began its sales operations on March 25, 1997. On May 28, 1998, Spectrum Resources, Inc., a Nevada corporation (Spectrum) (an inactive corporation with no assets and liabilities), pursuant to a Plan and Agreement of Reorganization, issued 5,494,662 shares of common stock in exchange for substantially all (4,104,328) of the issued and outstanding common shares of New York Subsidiary. In addition, in June 1998 Spectrum exchanged 132,711 shares of its common stock for 132,711 shares of New York Subsidiary from shareholders who acquired such shares in a private placement by New York Subsidiary in January, 1998. As a result, Spectrum, became the parent of New York Subsidiary. On June 19, 1998, Famous Fixins Holding Company (Holding) was incorporated in the State of New York. On November 16, 1998, Spectrum merged into Holding by exchanging its outstanding common shares for shares of Holding on a one for one basis. On November 20, 1998, New York Subsidiary merged into Holding and Holding changed its name to Famous Fixins, Inc. (Company). The aforementioned 1998 merger transactions have been accounted for as a "reverse acquisition" because the former shareholders of New York Subsidiary received the larger portion of the voting rights in the combined companies and that; (i) for accounting purposes New York Subsidiary is deemed to be the accounting acquirer, (ii) the historical financial statements presented are that of New York Subsidiary and (iii) the guidance of APB 16 is applied in the allocation of the purchase price to the accounting acquirees (Spectrum's) net assets, the nature of which are described above. All significant intercompany accounts and transactions are eliminated. BUSINESS ACTIVITIES OF THE COMPANY ---------------------------------- The Company is a promoter and marketer of celebrity and athlete endorsed food products for sale in supermarkets, other retailers and over the Internet. The Company develops, markets and sells specialty food products based on the diverse professional, cultural and ethnic backgrounds of various celebrities. The Company enters into licensing agreements with high profile athletes and other celebrities and creates food products which include a line of breakfast cereals and a line of salad dressings endorsed by the licensors. The Company utilizes a nationwide network of food brokers to distribute its products throughout the United States. Third party manufacturers produce the Company's various food products. F-6 FAMOUS FIXINS, INC. NOTES TO FINANCIAL STATEMENTS (CONTINUED) DECEMBER 31, 1999 NOTE 1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED) ------------------------------------------ BUSINESS ACTIVITIES OF THE COMPANY (CONTINUED) ---------------------------------- The Company's current roster of high profile celebrities and athletes who endorse food products that it promotes and markets includes the following, among others: Sammy Sosa of the Chicago Cubs; Cal Ripken, Jr. of the Baltimore Orioles; Jeff Bagwell, Craig Biggio, and Ken Caminiti of the Houston Astros; Derek Jeter of the New York Yankees; Alonzo Mourning of the Miami Heat; Jake Plummer of the Arizona Cardinals; Peyton Manning of the Indianapolis Colts; Tim Duncan of the San Antonio Spurs; The New York Mets baseball team; and Academy Award Winner actress Olympia Dukakis. In August 1998, the Company received approval to trade its common shares on the "OTC Bulletin Board". In 1999, the Company has issued an additional 3,578,733 shares of common stock in exchange for cash and services aggregating $475,808 which as at December 31, 1999 (a) $306,482 was collected by the Company; (b) $47,500 is receivable under a stock subscription agreement; and (c) $121,826 has been provided in various services. The offerings are pursuant to the exemptions from registration with the Securities and Exchange Commission (SEC) provided by Section 4(2) of the Securities Act of 1933, as amended, the rules and regulations promulgated thereunder, including Regulation D, and under applicable state laws, rules and regulations. The accompanying financial statements have been prepared in conformity with generally accepted accounting principles which contemplates continuation of the Company as a going concern. The Company has incurred substantial operating losses since inception of operations and as at December 31, 1999 reflects a deficiency in stockholders' equity. These conditions indicate that the Company may be unable to continue as a going concern. Management believes that it can achieve profitable operations in the future and that it can continue to raise adequate capital and financing as may be required. However, there can be no assurance that future capital contributions and/or financing will be sufficient for the Company to continue as a going concern or that it can achieve profitable operations in the future. These financial statements do not include any adjustments that might result from the outcome of these uncertainties. F-7 FAMOUS FIXINS, INC. NOTES TO FINANCIAL STATEMENTS (CONTINUED) DECEMBER 31, 1999 NOTE 1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED) ------------------------------------------ USE OF ESTIMATES IN PREPARING FINANCIAL STATEMENTS -------------------------------------------------- The preparation of financial statements in conformity with estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. Estimates are made when accounting for uncollectible accounts receivable, instant winner card obligations, advertising barter credits, depreciation and amortization, income taxes, contingencies and valuation of warrants, among others. Estimates and assumptions are reviewed periodically and the effects of revisions are reflected in the financial statements in the period they are determined to be necessary. STOCK-BASED COMPENSATION - WARRANTS ----------------------------------- The Company accounts for stock-based compensation using the fair- value based method prescribed in SFAS No. 123 "Accounting for Stock-Based Compensation". Compensation cost for all stock warrants issued by the Company is (a) measured at the grant date based on the fair value of the warrants and (b) recognized over the service period. See Note 8. REVENUE RECOGNITION AND SALES RETURNS ------------------------------------- Revenue from sales of celebrity and athlete endorsed food products is recorded at the time the goods are shipped, with provision for uncollectible accounts, when appropriate. Provision for sales returns and allowances are recorded in the period in which the related revenue is recognized. When sales returns and allowances are in excess of customer receivable balances, such excess amount is reflected as a current liability under the category "Due To Customers". OTHER COMPREHENSIVE INCOME -------------------------- Statement of Financial Accounting Standards (SFAS) No. 130, "Reporting Comprehensive Income", established standards for reporting and display of comprehensive income and its components in the financial statements. Besides net income, SFAS No. 130 requires the reporting of other comprehensive income, defined as revenues, expenses, gains and losses that under generally accepted accounting principles are not included in net income. As at December 31, 1999 and 1998, the Company had no items of other comprehensive income and as a result, no additional disclosure is included in the financial statements. F-8 FAMOUS FIXINS, INC. NOTES TO FINANCIAL STATEMENTS (CONTINUED) DECEMBER 31, 1999 NOTE 1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED) ------------------------------------------ CONCENTRATIONS OF CREDIT RISK ----------------------------- Financial instruments which potentially expose the Company to concentrations of credit risk, as defined by Statement of Financial Accounting Standards No. 105, consist of cash and cash equivalents, investments in marketable equity trading securities and trade accounts receivable. A. CASH AND CASH EQUIVALENTS ------------------------- The Company maintains its cash balances in one financial institution located in New York, New York. The balances are insured by the Federal Deposit Insurance Corporation up to $100,000. As at December 31, 1999, the Company's bank statement balances in excess of such insurance were approximately $409,000. The Company invests excess cash in high quality short-term liquid money market instruments with maturities of three months or less when purchased. Investments are made only in instruments issued by or enhanced by high quality financial institutions. The Company has not incurred losses related to these investments. B. MARKETABLE EQUITY TRADING SECURITIES ------------------------------------ The Company's marketable equity trading securities consist of shares in a high quality mutual fund described in Note 2. The Company has not incurred losses related to this investment. C. ACCOUNTS RECEIVABLE ------------------- The Company's customer base consists primarily of supermarkets located in the United States. Credit limits, ongoing credit evaluations and account monitoring procedures are utilized to minimize the risk of loss. The Company does not generally require collateral. In 1999, approximately 32% (30% in 1998) of the sales of the Company were derived from two customers. Although the Company is directly affected by the well being of the retail food industry, management does not believe significant credit risk exists at December 31, 1999. F-9 FAMOUS FIXINS, INC. NOTES TO FINANCIAL STATEMENTS (CONTINUED) DECEMBER 31, 1999 NOTE 1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED) ------------------------------------------ MERCHANDISE INVENTORY --------------------- Merchandise inventory is stated at the lower of cost or market value on a first-in, first-out basis. PLANT AND EQUIPMENT ------------------- Plant and equipment are stated at cost, less accumulated depreciation. The cost of major improvements and betterments to existing plant and equipment are capitalized, while maintenance and repairs are charged to expense when incurred. Upon retirement or other disposal of plant and equipment, the profit realized or loss sustained on such transaction is reflected in income. Depreciation is computed on the cost of plant and equipment on the straight-line method, based upon the estimated 5 year useful life of the assets. INCOME TAXES ------------ The Company has incurred net operating losses for federal income tax purposes during the current and prior tax years. Such losses, in the approximate amount of $487,000 are available through December 31, 2019 as deductions from future income otherwise subject to income taxes. The Company has adopted Statement of Financial Accounting Standards No. 109, "Accounting For Income Taxes", which requires the recognition of deferred tax assets and liabilities for future tax consequences attributable to differences between financial statement carrying amounts of existing assets and liabilities and their respective tax bases. No deferred tax assets are recognized in the balance sheets as at December 31, 1999 and 1998 in connection with the Company's net operating losses inasmuch as a full valuation allowance has been established by management. F-10 FAMOUS FIXINS, INC. NOTES TO FINANCIAL STATEMENTS (CONTINUED) DECEMBER 31, 1999 NOTE 2. INVESTMENTS IN MARKETABLE EQUITY TRADING SECURITIES --------------------------------------------------- Marketable equity securities, classified as "trading securities", are carried at market value and consist of the following at December 31, 1999: NO. OF UNREALIZED MARKET SHARES COST GAIN VALUE ------ ---- ---------- ------ Chase Vista Equity Growth Class A Fund 8,525 $100,000 $1,961 $101,961 Trading securities are stated at fair value with unrealized gains and losses reported in income. Realized gains and losses are determined on the specific identification method and are reflected in income. The Company had no gross realized gains and losses on sale of marketable equity trading securities for the years ended December 31, 1999 and 1998. NOTE 3. UNUSED ADVERTISING BARTER CREDITS --------------------------------- In July 1998, the Company issued 125,000 shares of its common stock in exchange for advertising services and credits to be provided in the current and future periods. The exchange was accounted for on the basis of $1.00 per share of common stock issued (the then prevailing price of the Company's shares) for an aggregate of $125,000, such amount being equal to the value of the advertising services and credits. Of such amount, $75,000 is charged to income in 1998, for advertising services utilized by the Company in its operations. At December 31, 1999 and 1998, $50,000 of unused advertising barter credits are available in connection with specified future radio spot advertisements and is reflected in the accounts as a contra to stockholders' equity. Such amount is valued at the estimated cost of services to be received by the Company which are usable without any additional cash payments. F-11 FAMOUS FIXINS, INC. NOTES TO FINANCIAL STATEMENTS (CONTINUED) DECEMBER 31, 1999 NOTE 4. 5% CONVERTIBLE DEBENTURES PAYABLE --------------------------------- In October, 1999 the Company entered into two Convertible Debenture and Warrants Purchase Agreements pursuant to which the investors agreed to purchase, for $550,000, an aggregate of $550,000 principal amount of 5% Convertible Debentures (Debentures) convertible into common stock (due October 19, 2002) and Warrants to purchase 139,152 shares of the Company's common stock. At the initial closing date, the Company received $450,000 in connection with the sale of $450,000 principal amount of Convertible Debentures and Warrants. The Company incurred debt issuance costs of $45,000 which are amortized as a component of interest expense over the term of the Debentures. A second closing date for the sale of the remaining $100,000 of Debentures is subject to the effective date of a registration statement and certain other conditions as described in the agreements. (See Note 11, Events Subsequent as to the issuance of the remaining Debentures.) The Debenture holders are entitled to convert any portion of the principal of the Debentures to common stock at a conversion price for each share at the lower of (a) 80% of the market price at the conversion date or (b) $.55. The Debentures include an option by the Company to exchange the Debentures for Convertible Preferred Stock. In accordance with the agreements, the Company issued an aggregate of 139,152 Warrants for the purchase of the Company's common stock, exercisable between October 30, 1999 and October 30, 2004 at a purchase price of $.494 per share (125% of the market price on the closing date). The fair value of the Warrants in the amount of $63,968 is accounted for as additional paid-in capital with the resulting discount reflected as a reduction of the carrying amount of the Debentures. The discount is amortized as a component of interest expense over the term of the Debentures. These Debentures have an effective annualized interest rate of 13% to the Company, including debt issuance and warrant costs. The following summarizes the outstanding balance of the Debentures at December 31, 1999: Principal amount of Debentures $450,000 Discount for Warrants issued (63,968) -------- 386,032 Amortized discount for 1999 3,554 -------- CARRYING AMOUNT AT DECEMBER 31, 1999 $389,586 ======== F-12 FAMOUS FIXINS, INC. NOTES TO FINANCIAL STATEMENTS (CONTINUED) DECEMBER 31, 1999 NOTE 5. LONG-TERM NOTE PAYABLE TO BANK (1998 - $40,685) ----------------------------------------------- Pursuant to a business revolving credit agreement with The Chase Manhattan Bank (Bank), the Company may receive loan proceeds up to a maximum credit line amount, which is currently set at $100,000. From time to time, the Bank notifies the Company as to the current amount of the available credit line. The Company may borrow incremental principal amounts of at least $2,500 with interest computed at the Bank's prime rate plus "%. The loan principal is payable in monthly installments equal to 1/36 of the outstanding principal on the date of the most recent bank loan advance. Repayment of the Company's loan is guaranteed by certain principal stockholders of the Company. There is no outstanding loan balance to the Bank at December 31, 1999. The balance due on the indebtedness at December 31, 1998 consists of current maturities of $15,432 and installments due after one year of $25,253. NOTE 6. ADVERTISING ----------- The Company charges to expense all advertising costs as incurred. The aggregate advertising expense incurred by the Company was approximately $279,000 and $285,000 for the years ended December 31, 1999 and 1998, respectively. See Note 3 for the details of unused advertising barter credits of $50,000 which are included in the accounts as a contra to stockholders' equity at December 31, 1999 and 1998. F-13 FAMOUS FIXINS, INC. NOTES TO FINANCIAL STATEMENTS (CONTINUED) DECEMBER 31, 1999 NOTE 7. COMMITMENTS AND CONTINGENCIES ----------------------------- A. ROYALTY CONTRACTS ----------------- The Company has various celebrity licensing agreements which generally cover worldwide sales of its products. One of the agreements is with a related party and covers the Company's salad dressing line of products. The contracts generally specify that the Company shall pay royalties based on net annual merchandise sales and provide for certain minimum guarantees for the licensors. Minimum aggregate royalty guarantees (including the unearned cost of common stock warrants) are as follows: YEAR ENDING DECEMBER 31, ------------ 2000 $418,000 2001 59,000 2002 103,000 -------- TOTAL $580,000 ======== Total royalty expense charged to operations (including the recognized portion of the cost of common stock warrants as described in Note 1) under the foregoing contracts are summarized as follows for the years ended December 31, 1999 and 1998: 1999 1998 -------- -------- Unrelated parties $473,000 $ 33,000 Related party 5,000 103,000 -------- -------- $478,000 $136,000 ======== ======== F-14 FAMOUS FIXINS, INC. NOTES TO FINANCIAL STATEMENTS (CONTINUED) DECEMBER 31, 1999 NOTE 7. COMMITMENTS AND CONTINGENCIES (CONTINUED) ----------------------------- B. REAL PROPERTY LEASE ------------------- Rental commitments under a noncancellable operating lease for the Company's office facilities located in New York, New York are as follows: YEAR ENDING DECEMBER 31, AMOUNT ----------- -------- 2000 $ 38,889 2001 40,230 2002 42,912 2003 44,923 2004 46,935 2005 15,645 -------- TOTAL $229,534 ======== Rent expense charged to operations was approximately $19,000 and $8,000 for the years ended December 31, 1999 and 1998, respectively. C. TRANSPORTATION EQUIPMENT LEASE ------------------------------ The Company is obligated under the terms of an operating lease for transportation equipment utilized by it. Future minimum annual payments under this noncancellable operating lease are as follows: YEAR ENDING DECEMBER 31, ----------- 2000 $ 9,683 2001 7,260 ------- TOTAL $16,943 ======= Total equipment lease expense charged to operations was approximately $15,000 and $7,000 for the years ended December 31, 1999 and 1998, respectively. F-15 FAMOUS FIXINS, INC. NOTES TO FINANCIAL STATEMENTS (CONTINUED) DECEMBER 31, 1999 NOTE 7. COMMITMENTS AND CONTINGENCIES (CONTINUED) ----------------------------- D. PURCHASE COMMITMENTS -------------------- The Company has an understanding with its principal manufacturer- supplier to purchase certain minimum levels of merchandise. At December 31, 1999, the approximate future purchase commitments amount to $376,000. E. AGREEMENT WITH EXECUTIVE OFFICER -------------------------------- Pursuant to an agreement with the Company's chief executive officer, if there is a "Change in Control" of the Company as defined in the agreement, the officer shall have the right to terminate such agreement and shall be entitled to a lump sum payment equal to 290% of his base amount as defined in Section 280(G) of the Internal Revenue Code. F. YEAR 2000 COMPLIANCE -------------------- The Company recognizes the need to ensure its operations are not adversely impacted by Year 2000 software failures. The Company primarily uses licensed software products in its operations with a significant portion of processes and transactions centralized in one particular software package. During 1999, management upgraded its software so that the Company's accounting system is Year 2000 compliant. The cost of the upgrade was not material. Also during 1999, attention was focused on compliance attainment efforts of vendors and others, including key system interfaces with customers and suppliers. Although it is not possible to quantify the effects Year 2000 compliance issues will have on customers and suppliers, the Company does not anticipate related material adverse effects on its financial condition or results of operations. G. OTHER CONTINGENCIES ------------------- In the normal course of business, the Company has lawsuits, claims and contingent liabilities. The Company does not expect that any sum it may have to pay in connection with any of these matters would have a materially adverse effect on its financial position or results of operations. F-16 FAMOUS FIXINS, INC. NOTES TO FINANCIAL STATEMENTS (CONTINUED) DECEMBER 31, 1999 NOTE 8. OUTSTANDING WARRANTS TO PURCHASE COMMON STOCK --------------------------------------------- The Company has issued warrants to purchase shares of its common stock to certain officers and nonemployees. The objectives of the issuance of the warrants include attracting and retaining the best talent, providing for additional performance incentives and promoting the success of the Company by providing the opportunity to employees and nonemployees to acquire common stock. Outstanding warrants have been granted at exercise prices ranging from $0.15 to $2.25 and expire at various dates after the grant date. The status of the Company's warrants is summarized below as of December 31, 1999: NUMBER OF OPTION WARRANTS PRICE ---------- -------------- Outstanding at December 31, 1996 0 $ 0 Granted in 1997 104,328 .90 ---------- -------------- Outstanding at December 31, 1997 104,328 .90 Granted in 1998 (*) 502,500 .90 - 2.25 ---------- -------------- Outstanding at December 31, 1998 606,828 .90 - 2.25 Granted in 1999 (**) 2,844,152 .15 - 1.00 Expired in 1999 (20,000) 1.00 - 1.50 ---------- -------------- Outstanding at December 31, 1999 3,430,980 $ .15 - $2.25 ========= ============== Weighted Average Fair Value of Options Granted During 1999 $ .51 ============== (*) Includes 300,000 warrants issued to an officer, exercisable subject to conditions of continued employment, at 60,000 warrants per year at an exercise price of $1.00 per share, cumulatively, over a five year period, the initial exercise date commencing in June 1999. (**) Includes 1,500,000 warrants granted to the chief executive officer for a period of five years at an exercise price of $.30 per share. The warrants will vest based upon corporate milestones including the receipt of a specified number of new license agreements or the achievement of specified levels of the Company's future annual earnings determined before interest, taxes, depreciation and amortization. The Company accounts for stock-based compensation using the fair value method prescribed in SFAS No. 123 "Accounting for Stock-Based Compensation", under which compensation cost for all stock warrants issued (both vested and non-vested) is measured at the grant date based on the fair value of the warrants. Such cost is recognized over the service period (the contract period). F-17 FAMOUS FIXINS, INC. NOTES TO FINANCIAL STATEMENTS (CONTINUED) DECEMBER 31, 1999 NOTE 8. OUTSTANDING WARRANTS TO PURCHASE COMMON STOCK (CONTINUED) --------------------------------------------- The fair value of each warrant issued is estimated on the date of grant using the Black- Scholes option pricing model with the following weighted-average assumptions used for the warrants issued: dividend yield of 0%, expected volatility of 150%, risk-free rate of 6%, and expected lives ranging from 1 to 5 years. Stock-based compensation cost charged to operations was $358,203 and $176,173 for the years ended December 31, 1999 and 1998, respectively. NOTE 9. NET LOSS PER COMMON SHARE ------------------------- Basic net loss per common share is calculated by dividing the net loss by the weighted average number of common shares outstanding. The calculation of fully diluted net loss per common share assumes conversion of warrants and debentures into common stock. Net loss and shares used to compute net loss per share, basic and assuming full dilution, are reconciled below: 1999 1998 ---------- --------- Net loss as reported $ (738,132) $(630,643) ========== ========= Net loss, basic $ (738,132) $(630,643) Effect of dilutive securities, warrants and debentures convertible to common stock (*) - - ---------- --------- Net loss, assuming full dilution $ (738,132) $(630,643) ========== ========= Weighted average number of common shares, basic 10,147,294 6,458,266 Effect of dilutive securities, warrants and debentures convertible to common stock (*) - - ---------- --------- Common shares, assuming full dilution 10,147,294 6,458,266 ========== ========= (*) No effect has been given to the conversion of warrants and debentures to common stock inasmuch as such conversions would be anti-dilutive. F-18 FAMOUS FIXINS, INC. NOTES TO FINANCIAL STATEMENTS (CONTINUED) DECEMBER 31, 1999 NOTE 10. CASH FLOW DATA -------------- Cash and cash equivalents include cash on hand and investments with maturities of three months or less at the time of purchase. Working capital changes on the statements of cash flows were as follows: YEAR ENDED DECEMBER 31, ----------------------- 1999 1998 --------- -------- (Increase) decrease in assets: Accounts receivable - net $(162,862) $ (194) Merchandise inventory (42,122) 33,766 Prepaid expenses (59,081) 2,227 Increase (decrease) in liabilities: Accounts payable and accrued expenses 374,203 4,179 Due to customers 190,038 - Taxes payable - other than on income 7,901 479 --------- -------- NET CHANGES IN WORKING CAPITAL $ 308,077 $ 40,457 ========= ======== Supplemental information about cash payments is as follows: Cash payments for interest $ 10,273 $ 9,509 Cash payments for income taxes $ 1,334 $ 625 Supplemental disclosure of noncash financing activities: Common stock subscription received for common shares issued $ 47,500 $ - Issuance of warrants in connection with convertible debentures issued by the Company $ 63,968 $ - Issuance of common stock in exchange for plant and equipment acquired $ - $ 3,475 F-19 FAMOUS FIXINS, INC. NOTES TO FINANCIAL STATEMENTS (CONTINUED) DECEMBER 31, 1999 NOTE 11. EVENTS SUBSEQUENT ----------------- A. In February 2000, the Company entered into service agreements with two consultants providing for the issuance of a maximum of 500,000 shares of the Company's common stock and a maximum of 500,000 warrants to purchase common stock. B. In February 2000, the Company received the remaining balance of $100,000 under the 5% Convertible Debenture and Warrants Purchase Agreements described in Note 4 to the financial statements. In addition, $225,000 of the outstanding $450,000 principal amount of Debentures at December 31, 1999 were converted into 1,508,264 shares of common stock pursuant to the aforementioned Agreements. C. In March 2000, the Company entered into a Convertible Debenture and Warrant Purchase Agreement pursuant to which the investors agreed to purchase an aggregate of $1,000,000 principal amount of debentures, convertible into common stock at a conversion price of $.40 per share, due March, 2005 and warrants to purchase 2,500,000 shares of the Company's common stock exercisable between March, 2000 and March, 2005 at an exercise price of $.75 per share. D. In March, 2000, the Company entered into an agreement to sell approximately $457,000 of merchandise in exchange for a trade credit to purchase future television, radio and other advertising mediums on a barter basis over a maximum period of four years. This transaction satisfies a portion of the Company's purchase commitments described in Note 7D to the financial statements. F-20 FAMOUS FIXINS, INC. NOTES TO FINANCIAL STATEMENTS (CONTINUED) DECEMBER 31, 1999 NOTE 12. DISCLOSURES ABOUT FAIR VALUE OF FINANCIAL INSTRUMENTS ----------------------------------------------------- The estimate of the fair value of each class of financial instruments for which it is practicable to estimate that value is based on the following methods and assumptions: CASH AND CASH EQUIVALENTS, INVESTMENTS IN MARKETABLE EQUITY TRADING SECURITIES, ACCOUNTS RECEIVABLE, DUE TO CUSTOMERS, ACCOUNTS PAYABLE AND ACCRUED LIABILITIES: The carrying amounts of these items are assumed to be a reasonable estimate of their fair value due to their short-term nature. LONG-TERM LIABILITIES - 5% CONVERTIBLE DEBENTURES: There is no quoted market price for the Company's 5% Convertible Debentures. The Debentures, which were issued in October 1999, in the principal amount of $450,000, are carried in the accounts at December 31, 1999 at $389,856 (net of $60,414 of discounts for unattached stock warrants less related amortization thereof). Subsequent to December 31, 1999, as described in Note 11, $225,000 of principal amount of the Debentures, representing one half of the principal amount of the outstanding Debentures, were converted into 1,508,264 shares of the Company's common stock. In view of the close proximity of the date of issuance of the Debentures to year end dates and the conversion of a material portion thereof as described above, management has determined that it is impractical and excessively costly to obtain a valuation of the Debentures. Additional information in connection with the Debentures are provided in Notes 4 and 11B. F-21 Financial Statements for the Quarter Ended March 31, 2000: Balance Sheets as of March 31, 2000 and December 31, 1999 F2-2 Interim Statements of Operations for the Three Months Ended F2-4 March 31, 2000 and 1999 Interim Statement of Stockholders' Equity for the Three F2-5 Months Ended March 31, 2000 Interim Statements of Cash Flows for the Three Months Ended F2-6 March 31, 2000 and 1999 Notes to Interim Financial Statements F2-7 F2-1 FAMOUS FIXINS, INC. BALANCE SHEETS (UNAUDITED) MARCH 31, DECEMBER 31, ---------- ---------- 2000 1999 ---------- ---------- A S S E T S ------------ CURRENT ASSETS - -------------- Cash and cash equivalents $1,149,901 $ 475,325 Investments in marketable equity trading securities 108,866 101,961 Accounts receivable, net 81,728 176,475 Merchandise inventory 89,398 69,542 Prepaid expenses 56,004 59,081 Stock subscriptions receivable (all collected by April, 2000) 41,250 47,500 ---------- ---------- TOTAL CURRENT ASSETS 1,527,147 929,884 ---------- ---------- PLANT AND EQUIPMENT - ------------------- Furniture and fixtures 15,804 15,804 Machinery and equipment 29,817 25,576 ---------- ---------- 45,621 41,380 Less: Accumulated depreciation 10,003 8,089 ---------- ---------- NET PLANT AND EQUIPMENT 35,618 33,291 ---------- ---------- OTHER ASSETS - ------------ Deferred debenture issuance costs, net 116,689 42,500 Security deposits 6,482 6,482 ---------- ---------- 123,171 48,982 ---------- ---------- $1,685,936 $1,012,157 ========== ========== See accompanying notes to financial statements. F2-2 FAMOUS FIXINS, INC. BALANCE SHEETS (CONTINUED) (UNAUDITED) MARCH 31, DECEMBER 31, ---------- ---------- 2000 1999 ---------- ---------- LIABILITIES AND STOCKHOLDERS' EQUITY ------------------------------------ CURRENT LIABILITIES - ------------------- Accounts payable and accrued expenses $ 523,631 $ 508,341 Due to customers 190,365 190,038 Taxes payable - other than on income 9,980 9,544 Income taxes payable 625 625 ---------- ---------- TOTAL CURRENT LIABILITIES 724,601 708,548 ---------- ---------- LONG-TERM LIABILITIES - --------------------- 5% convertible debentures (principal amount: 1999 - $450,000; 2000 - $200,000 due October, 2002) 179,969 389,586 0% convertible debentures (principal amount - $1,000,000 due March, 2005) 336,250 - Deferred rent 10,295 - ---------- ---------- TOTAL LONG-TERM LIABILITIES 526,514 389,586 ---------- ---------- STOCKHOLDERS' EQUITY (DEFICIT) - -------------------- Common stock, $.001 par value per share: Authorized 25,000,000 shares Issued and outstanding 12,773,187 shares in 2000; 10,462,624 shares in 1999 12,773 10,462 Additional paid-in capital 3,298,015 1,557,337 Accumulated deficit (2,825,967) (1,603,776) ---------- ---------- 484,821 (35,977) Less: Unused advertising barter credits 50,000 50,000 ---------- ---------- TOTAL STOCKHOLDERS' EQUITY (DEFICIT) 434,821 (85,977) ---------- ---------- $1,685,936 $1,012,157 ========== ========== See accompanying notes to financial statements. F2-3 FAMOUS FIXINS, INC. INTERIM STATEMENTS OF OPERATIONS (UNAUDITED) THREE MONTHS ENDED MARCH 31, ---------------------- 2000 1999 ----------- --------- NET SALES $ 261,043 $ 32,805 COST OF GOODS SOLD - ------------------ Merchandise inventory at beginning of year 69,542 27,420 Purchases 183,718 58,581 Other direct costs 63,565 10,309 ----------- --------- 316,825 96,310 Less: Merchandise inventory at end of period 89,398 75,896 ----------- --------- TOTAL COST OF GOODS SOLD 227,427 20,414 ----------- --------- GROSS PROFIT 33,616 12,391 ----------- --------- OPERATING EXPENSES - ------------------ Selling expenses 653,518 175,671 General and administrative expenses 258,711 88,969 Interest expense, net 343,123 2,878 ----------- --------- TOTAL OPERATING EXPENSES 1,255,352 267,518 ----------- --------- OPERATING LOSS BEFORE PROVISION FOR INCOME TAXES (1,221,736) (255,127) PROVISION FOR INCOME TAXES 455 1,336 ----------- --------- NET LOSS $(1,222,191) $(256,463) =========== ========= Net loss per common share, basic and diluted $(0.10) $(0.03) Weighted average number of common shares outstanding, basic and diluted 11,735,566 9,201,302 See accompanying notes to financial statements. F2-4 FAMOUS FIXINS, INC. INTERIM STATEMENT OF STOCKHOLDERS' EQUITY (UNAUDITED) COMMON STOCK ADDITIONAL UNUSED PAID-IN ACCUMULATED ADVERTISING TOTAL SHARES AMOUNT CAPITAL DEFICIT BARTER CREDITS ----------- ----------- ----------- ----------- ----------- -------------- BALANCE (DEFICIT) - JANUARY 1, 2000 $ (85,977) 10,462,624 $ 10,462 $ 1,557,337 $(1,603,776) $ (50,000) Issuance of common shares on conversion of convertible debentures, net 282,729 1,810,563 1,811 280,918 - - Issuance of common shares for services received 212,924 500,000 500 212,424 - - Issuance of warrants for services received 247,336 - - 247,336 - - Issuance of warrants and beneficial conversion feature in connection with convertible debentures issued 1,000,000 - - 1,000,000 - - Net loss - Three months ended March 31, 2000 (1,222,191) - - - (1,222,191) - ----------- ----------- ----------- ----------- ----------- -------------- BALANCE (DEFICIT) - MARCH 31, 2000 $ 434,821 12,773,187 $ 12,773 $ 3,298,015 $(2,825,967) $ (50,000) =========== =========== =========== =========== =========== ============== See accompanying notes to financial statements. F2-5 FAMOUS FIXINS, INC. INTERIM STATEMENTS OF CASH FLOWS (UNAUDITED) THREE MONTHS ENDED MARCH 31, ------------------------- 2000 1999 ----------- ---------- CASH FLOWS FROM OPERATING ACTIVITIES: Net loss $(1,222,191) $ (256,463) Adjustments to reconcile net loss to net cash used in operating activities: Noncash items: Depreciation 1,914 803 Amortization 16,243 - Deferred rent expense 10,295 - Interest expense paid by issuance of common stock 3,930 - Component of interest expense attributable to beneficial conversion feature of debentures issued 325,000 - Value of common stock issued for services received by the Company 212,924 121,826 Value of warrants issued for services received by the Company 247,336 41,397 Unrealized gain on investments in marketable equity trading securities (6,905) - (Increase) decrease in assets: Accounts receivable 94,747 9,479 Merchandise inventory (19,856) (48,476) Prepaid expenses and other current assets 3,077 (10,125) Increase (decrease) in liabilities: Accounts payable and accrued expenses 15,290 (36,861) Due to customers 327 - Taxes payable - other than on income 436 867 ----------- ---------- NET CASH USED IN OPERATING ACTIVITIES (317,433) (177,553) ----------- ---------- CASH FLOWS USED IN INVESTING ACTIVITIES: Payments for plant and equipment additions (4,241) - ----------- ---------- CASH FLOWS FROM FINANCING ACTIVITIES: Proceeds from issuance of convertible debentures, net 990,000 - Proceeds from issuance of common stock, net - 188,109 Proceeds of long-term debt from bank - 35,000 Repayments of long-term debt to bank - (3,732) (Increase) decrease in subscribers' deposits on common stock, net 6,250 (12,500) ----------- ---------- NET CASH PROVIDED BY FINANCING ACTIVITIES 996,250 206,877 ----------- ---------- NET INCREASE IN CASH AND CASH EQUIVALENTS 674,576 29,324 CASH AND CASH EQUIVALENTS AT BEGINNING OF YEAR 475,325 19,500 ----------- ---------- CASH AND CASH EQUIVALENTS AT END OF PERIOD $ 1,149,901 $ 48,824 =========== ========== Supplemental information about cash payments is as follows: Cash payments for interest $ 10,705 $ 2,910 Cash payments for income taxes $ 1,334 $ 625 Supplemental disclosure of noncash financing activities: Issuance of warrants in connection with convertible debentures issued by the Company $ 675,000 - Conversion of debentures to common stock $ 282,729 - Common stock subscriptions received for common shares issued - $ 165,873 See accompanying notes to financial statements. F2-6 FAMOUS FIXINS, INC. NOTES TO INTERIM FINANCIAL STATEMENTS THREE MONTHS ENDED MARCH 31, 2000 NOTE 1. STATEMENT OF INFORMATION FURNISHED ---------------------------------- The accompanying unaudited interim financial statements have been prepared in accordance with Form 10-QSB instructions and in the opinion of management contains all adjustments (consisting of only normal recurring adjustments) necessary to present fairly the financial position of Famous Fixins, Inc. as of March 31, 2000, and the results of operations, and statements of cash flows and stockholders' equity for the three months ended March 31, 2000. These results have been determined on the basis of generally accepted accounting principles and practices and applied consistently with those used in the preparation of the Company's 1999 financial statements. Certain information and footnote disclosures normally included in the financial statements presented in accordance with generally accepted accounting principles have been condensed or omitted. It is suggested that the accompanying financial statements be read in conjunction with the financial statements and notes thereto incorporated by reference in the Company's 1999 financial statements. NOTE 2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES ------------------------------------------ BUSINESS ACTIVITIES OF THE COMPANY ---------------------------------- The Company is a promoter and marketer of celebrity and athlete endorsed food products for sale in supermarkets, other retailers and over the Internet. The Company develops, markets and sells specialty food products based on the diverse professional, cultural and ethnic backgrounds of various celebrities. The Company enters into licensing agreements with high profile athletes and other celebrities and creates food products which include a line of breakfast cereals and a line of salad dressings endorsed by the licensors. The Company utilizes a network of food brokers to distribute its products throughout the United States. Third party manufacturers produce the Company's various food products. The Company's current roster of high profile celebrities and athletes who endorse food products that it promotes and markets includes the following, among others: Sammy Sosa of the Chicago Cubs; Cal Ripken, Jr. of the Baltimore Orioles; Jeff Bagwell, Craig Biggio, and Ken Caminiti of the Houston Astros; Derek Jeter of the New York Yankees; Alonzo Mourning of the Miami Heat; Jake Plummer of the Arizona Cardinals; Peyton Manning of the Indianapolis Colts; Tim Duncan of the San Antonio Spurs; The New York Mets baseball team; and Academy Award Winner actress Olympia Dukakis. F2-7 FAMOUS FIXINS, INC. NOTES TO INTERIM FINANCIAL STATEMENTS THREE MONTHS ENDED MARCH 31, 2000 NOTE 2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED) ------------------------------------------ BUSINESS ACTIVITIES OF THE COMPANY (CONTINUED) ---------------------------------- In February 2000, the Company received the remaining balance of $100,000 (of an aggregate of $550,000) pursuant to 5% Convertible Debenture and Warrants Purchase Agreements. In addition, the Company issued 1,810,563 shares of its common stock upon conversion of $350,000 principal amount of such debentures, resulting in $200,000 principal amount outstanding at March 31, 2000. In February 2000, the Company received $1,000,000 proceeds under a 0% Convertible Debenture and Warrant Purchase Agreement. Pursuant to the Agreement, the investors agreed to purchase, for $1,000,000, an aggregate of $1,000,000 principal amount of debentures due March 2005, currently convertible into common stock at a conversion price of $.40 per share (market value of the Company's common stock was $.74 on the date of purchase), and warrants to purchase 2,500,000 shares of the Company's common stock exercisable between March 2000 and March 2005 at an exercise price of $.75 per share. The beneficial conversion feature of the $1,000,000 debentures and the fair market value of the warrants (both of which are accounted for as additional paid-in capital) is limited to the $1,000,000 proceeds received. The Company has allocated $325,000 to the beneficial conversion feature, all of which is accounted for as a component of current interest expense. The remaining $675,000 is accounted for as a bond discount and is reflected as a reduction of the carrying amount of the debentures. The discount is amortized as a component of interest expense over the term of the debentures. In February and March 2000, the Company issued an aggregate of 500,000 shares of its common stock and 500,000 warrants to purchase common stock to two consultants in connection with services rendered to the Company in the amount of $327,000. Of such amount, $212,924 is attributable to the common stock issued and $114,076 is attributable to the warrants. The Company accounts for warrants issued to purchase common stock in connection with services rendered to the Company using the fair value method prescribed in SFAS No. 123 "Accounting for Stock-Based Compensation". Stock- based compensation cost charged to operations for the three months ended March 31, 2000 was $247,336, including the $114,076 of services described above. USE OF ESTIMATES IN PREPARING FINANCIAL STATEMENTS -------------------------------------------------- The preparation of financial statements in conformity with generally accepted accounting principles requires management to make certain estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. F2-8 FAMOUS FIXINS, INC. NOTES TO INTERIM FINANCIAL STATEMENTS THREE MONTHS ENDED MARCH 31, 2000 NOTE 2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED) ------------------------------------------ MERCHANDISE INVENTORY --------------------- Merchandise inventory is stated at the lower of cost or market value on a first-in, first- out basis. PLANT AND EQUIPMENT ------------------- Plant and equipment are stated at cost, less accumulated depreciation. The cost of major improvements and betterments to existing plant and equipment are capitalized, while maintenance and repairs are charged to expense when incurred. Upon retirement or other disposal of plant and equipment, the profit realized or loss sustained on such transaction is reflected in income. Depreciation is computed on the cost of plant and equipment on the straight-line method, based upon the estimated useful lives of the assets. EARNINGS PER SHARE ------------------ In accordance with the provisions of Statement of Financial Accounting Standards ("SFAS") No. 128, "Earnings Per Share", basic earnings per share is computed by dividing net income or loss by the number of weighted-average common shares outstanding during the period. Earnings per share, assuming dilution, is computed by dividing net income or loss by the number of weighted-average common shares and common stock equivalents outstanding during the period. No effect has been given to the conversion of warrants and debentures to common stock inasmuch as such conversions would be anti-dilutive. F2-9 PART II INFORMATION NOT REQUIRED IN PROSPECTUS Item 24. Indemnification of Directors and Officers. Our Certificate of Incorporation provides: the corporation shall, to the fullest extent permitted by Article 7 of the Business Corporation Law, as the same may be amended and supplemented, indemnify any and all persons whom it shall have power to indemnify under said Article from and against any and all of the expenses, liabilities, or other matters referred to in or covered by said Article, and the indemnification provided for herein shall not be deemed exclusive of any other rights to which any person may be entitled under any By-Law, resolution of shareholders, resolution of directors, agreement, or otherwise, as permitted by said Article, as to action in any capacity in which he served at the request of the corporation. Article 7 of the New York Business Corporation Law provides the following: Section 721. Nonexclusivity of statutory provisions for indemnification of directors and officers. The indemnification and advancement of expenses granted pursuant to, or provided by, this article shall not be deemed exclusive of any other rights to which a director or officer seeking indemnification or advancement of expenses may be entitled, whether contained in the certificate of incorporation or the by-laws or, when authorized by such certificate of incorporation or by-laws, (i) a resolution of shareholders, (ii) a resolution of directors, or (iii) an agreement providing for such indemnification, provided that no indemnification may be made to or on behalf of any director or officer if a judgment or other final adjudication adverse to the director or officer establishes that his acts were committed in bad faith or were the result of active and deliberate dishonesty and were material to the cause of action so adjudicated, or that he personally gained in fact a financial profit or other advantage to which he was not legally entitled. Nothing contained in this article shall affect any rights to indemnification to which corporate personnel other than directors and officers may be entitled by contract or otherwise under law. Section 722. Authorization for indemnification of directors and officers. (a) A corporation may indemnify any person made, or threatened to be made, a party to an action or proceeding (other than one by or in the right of the corporation to procure a judgment in its favor), whether civil or criminal, including an action by or in the right of any other corporation of any type or kind, domestic or foreign, or any partnership, joint venture, trust, employee benefit plan or other enterprise, which any director or officer of the corporation served in any capacity at the request of the corporation, by reason of the fact that he, his testator or intestate, was a director or officer of the corporation, or served such other corporation, partnership, joint venture, trust, employee benefit plan or other enterprise in any capacity, against judgments, fines, amounts paid in settlement and reasonable expenses, including attorneys' fees actually and necessarily incurred as a result of such action or proceeding, or any appeal therein, if such director or officer acted, in good faith, for a purpose which he reasonably believed to be in, or, in the case of service for any other corporation or any partnership, joint venture, trust, employee benefit plan or other enterprise, not opposed to, the best interests of the corporation and, in criminal actions or proceedings, in addition, had no reasonable cause to believe that his conduct was unlawful. (b) The termination of any such civil or criminal action or proceeding by judgment, settlement, conviction or upon a plea of nolo contenders, or its equivalent, shall not in itself create a presumption that any such director or officer did not act, in good faith, for a purpose which he reasonably believed to be in, or, in the case of service for any other corporation or any partnership, joint venture, trust, employee benefit plan or other enterprise, not opposed to, the best interest of the corporation or that he had reasonable cause to believe that his conduct was unlawful. (c) A corporation may indemnify any person made, or threatened to be made, a party to an action by or in the right of the corporation to procure a judgment in its favor by reason of the fact that he, his testator or intestate, is or was a director or officer of the corporation, or is or was serving at the request of the corporation as a director or officer of any other corporation of any type or kind, domestic or foreign, of any partnership, joint venture, trust, employee benefit plan or other enterprise, against amounts paid in settlement and reasonable expenses, including attorneys' fees, actually and necessarily incurred by him in connection with the defense or settlement of such action, or in connection with an appeal therein, if such director or officer acted, in good faith, for a purpose which he reasonably believed to be in, or, in the case of service for any other corporation or any partnership, joint venture, trust, employee benefit plan or other enterprise, not opposed to, the best interests of the corporation, except that no indemnification under this paragraph shall be made in respect of (1) a threatened action, or a pending action which is settled or otherwise disposed of, or (2) any claim, issue or matter as to which such person shall have been adjudged to be liable to the corporation, unless and only to the extent that the court in which the action was brought, or, if no action was brought, any court of competent jurisdiction, determines upon application that, in view of all the circumstances of the case, the person is fairly and reasonably entitled to indemnity for such portion of the settlement amount and expenses as the court deems proper. (d) For the purpose of this section, a corporation shall be deemed to have requested a person to serve an employee benefit plan where the performance by such person of his duties to the corporation also imposes duties on, or otherwise involves services by, such person to the plan or participants or beneficiaries of the plan; excise taxes assessed on a person with respect to an employee benefit plan pursuant to applicable law shall be considered fines; and action taken or omitted by a person with respect to an employee benefit plan in the performance of such person's duties for a purpose reasonably believed, by such person to be in the interest of the participants and beneficiaries of the plan shall be deemed to be for a purpose which is not opposed to the best interests of the corporation. Section 723. Payment of indemnification other than by court award. (a) A person who has been successful, on the merits or otherwise, in the defense of a civil or criminal action or proceeding of the character described in section 722 shall be entitled to indemnification as authorized in such section. (b) Except as provided in paragraph (a), any indemnification under section 722 or otherwise permitted by section 721, unless ordered by a court under section 724 (Indemnification of directors and officers by a court), shall be made by the corporation, only if authorized in the specific case: (1) By the board acting by a quorum consisting of directors who are not parties to such action or proceeding upon a finding that the director or officer has met the standard of conduct set forth in section 722 or established pursuant to section 721, as the case may be, or, (2) If a quorum under subparagraph (1) is not obtainable or, even if obtainable, a quorum of disinterested directors so directs; (A) By the board upon the opinion in writing of independent legal counsel that indemnification is proper in the circumstances because the applicable standard of conduct set forth in such sections has been met by such director or officer, or (B) By the shareholders upon a finding that the director or officer has met the applicable standard of conduct set forth in such sections. (C) Expenses incurred in defending a civil or criminal action or proceeding may be paid by the corporation in advance of the final disposition of such action or proceeding upon receipt of an undertaking by or on behalf of such director or officer to repay such amount as, and to the extent, required by paragraph (a) of section 725. Section 724. Indemnification of directors and officers by a court. (a) Notwithstanding the failure of a corporation to provide indemnification, and despite and contrary resolution of the board or of the shareholders in the specific case under section 723 (Payment of indemnification other than by court award), indemnification shall be awarded by a court to the extent authorized under section for indemnification of directors and officers), 722 (Authorization for indemnification of directors and officers) and paragraph (a) of section 723. Application therefor may be made, in every case, either: (1) In the civil action or proceeding in which the expenses were incurred or other amounts were paid, or (2) To the supreme court in a separate proceeding, in which case the application shall set forth the disposition of any previous application made to any court for the same or similar relief and also reasonable cause for the failure to make application for such relief in the action or proceeding in which the expenses were incurred or other amounts were paid. (b) The application shall be made in such manner and form as may be required by the applicable rules of court or, in the absence thereof, by direction of a court to which it is made. Such application shall be upon notice to the corporation. The court may also direct that notice be given at the expense of the corporation to the shareholders and such other persons as it may designate in such manner as it may require. (c) Where indemnification is sought by judicial action, the court may allow a person such reasonable expenses, including attorneys' fees, during the pendency of the litigation as are necessary in connection with his defense therein, if the court shall find that the defendant has by his pleadings or during the course of the litigation raised genuine issues of fact or law. Section 725. Other provisions affecting indemnification of directors and officers. (a) All expenses incurred in defending a civil or criminal action or proceeding which are advanced by the corporation under paragraph (c) of section 723 (Payment of indemnification other than by court award) or allowed by a court under paragraph (c) of section 724 (Indemnification of directors and officers by a court) shall be repaid in case the person receiving such advancement or allowance is ultimately found, under the procedure set forth in this article, not to be entitled to indemnification or, where indemnification is granted, to the extent the expenses so advanced by the corporation or allowed by the court exceed the indemnification to which he is entitled. (b) No indemnification, advancement or allowance shall be made under this article in any circumstance where it appears: (1) That the indemnification would be inconsistent with the law of the jurisdiction of incorporation of a foreign corporation which prohibits or otherwise limits such indemnification; (2) That the indemnification would be inconsistent with a provision of the certificate of incorporation, a by-law, a resolution of the board or of the shareholders, an agreement or other proper corporate action, in effect at the time of the accrual of the alleged cause of action asserted in the threatened or pending action or proceeding in which the expenses were incurred or other amounts were paid, which prohibits or otherwise limits indemnification; or (3) If there has been a settlement approved by the court, that the indemnification would be inconsistent with any condition with respect to indemnification expressly imposed by the court in approving the settlement. (c) If any expenses or other amounts are paid by way of indemnification, otherwise than by court order or action by the shareholders, the corporation shall, not later than the next annual meeting of shareholders unless such meeting is held within three months from the date of such payment, and, in any event, within fifteen months from the date of such payment, mail to its shareholders of record at the time entitled to vote for the election of directors a statement specifying the persons paid, the amounts paid, and the nature and status at the time of such payment of the litigation or threatened litigation. (d) If any action with respect to indemnification of directors and officers is taken by way of amendment of the by-laws, resolution of directors, or by agreement, then the corporation shall, not later than the next annual meeting of shareholders, unless such meeting is held within three months from the date of such action, and, in any event, within fifteen months from the date of such action, mail to its shareholders of record at the time entitled to vote for the election of directors a statement specifying the action taken. (e) Any notification required to be made pursuant to the foregoing paragraph (c) or (d) of this section by any domestic mutual insurer shall be satisfied by compliance with the corresponding provisions of section one thousand two hundred sixteen of the insurance law. (f) The provisions of this article relating to indemnification of directors and officers and insurance therefor shall apply to domestic corporations and foreign corporations doing business in this state, except as provided in section 1320 (Exemption from certain provisions). Section 726. Insurance for indemnification of directors and officers. (a) Subject to paragraph (b), a corporation shall have power to purchase and maintain insurance: (1) To indemnify the corporation for any obligation which it incurs as a result of the indemnification of directors and officers under the provisions of this article, and (2) To indemnify directors and officers in instances in which they may be indemnified by the corporation under the provisions of this article, and (3) To indemnify directors and officers in instances in which they may not otherwise be indemnified by the corporation under the provisions of this article provided the contract of insurance covering such directors and officers provides, in a manner acceptable to the superintendent of insurance, for a retention amount and for co-insurance. (b) No insurance under paragraph (a) may provide for any payment, other than cost of defense, to or on behalf of any director or officer: (1) if a judgment or other final adjudication adverse to the insured director or officer establishes that his acts of active and deliberate dishonesty were material to the cause of action so adjudicated, or that he personally gained in fact a financial profit or other advantage to which he was not legally entitled, or (2) in relation to any risk the insurance of which is prohibited under the insurance law of this state. (c) Insurance under any or all subparagraphs of paragraph (a) may be included in a single contract or supplement thereto. Retrospective rated contracts are prohibited. (d) The corporation shall, within the time and to the persons provided in paragraph (c) of section 725 (Other provisions affecting indemnification of directors or officers), mail a statement in respect of any insurance it has purchased or renewed under this section, specifying the insurance carrier, date of the contract, cost of the insurance, corporate positions insured, and a statement explaining all sums, not previously reported in a statement to shareholders, paid under any indemnification insurance contract. (e) This section is the public policy of this state to spread the risk of corporate management, notwithstanding any other general or special law of this state or of any other jurisdiction including the federal government. Our Certificate of Incorporation further provides: personal liability of the directors of the corporation is eliminated to the fullest extent permitted by the provisions of paragraph (b) of Section 402 of the Business Corporation Law, as the same may be amended and supplemented. Section 402(b) of the New York Business Corporation Law provides: the certificate of incorporation may set forth a provision eliminating or limiting the personal liability of directors to the corporation or its shareholders for damages for any breach of duty in such capacity, provided that no such provision shall eliminate or limit: (1) the liability of any director if a judgment or other final adjudication adverse to him establishes that his acts or omissions were in bad faith or involved intentional misconduct or a knowing violation of law or that he personally gained in fact a financial profit or other advantage to which he was not legally entitled or that his acts violated Section 719, or (2) the liability of any director for any act or omissions prior to the adoption of a provision authorized by this paragraph. Insofar as indemnification for liabilities arising under the Securities Act may be permitted to directors, officers and controlling persons of Famous Fixins pursuant to the foregoing provisions or otherwise, we are aware that in the opinion of the Securities and Exchange Commission, such indemnification is against public policy as expressed in the Securities Act and is, therefore, unenforceable. Item 25. Other Expenses of Issuance and Distribution. The following is a statement of the expenses, all of which are estimated other than the SEC registration fee, other than underwriting discounts and commissions, to be incurred in connection with the distribution of the securities registered under this registration statement. AMOUNT TO BE PAID ---------- SEC registration fee..........................................$ 254.60 Legal fees and expenses....................................... 10,000.00 Blue Sky fees and expenses.................................... 2,000.00 Accounting fees and expenses.................................. 2,500.00 Printing expenses............................................. 1,000.00 ---------- Total...................................................$15,254.60 ========== Item 26. Recent Sales of Unregistered Securities On May 28, 1998, we completed the acquisition of FFNY, a privately-held New York corporation formed on November 29, 1995. Pursuant to a Plan and Agreement of Reorganization, we issued 5,494,662 shares of our common stock to certain shareholders of FFNY which included the controlling shareholders of FFNY, Jason Bauer and Peter Zorich, in a transaction deemed to be exempt under Section 4(2) of the Securities Act of 1933. Pursuant to the reorganization, Jason Bauer, Peter Zorich, and certain non-affiliates exchanged their collective shares of FFNY, on a pro-rata basis, for 2,409,747, 2,409,747, and 674,968 of our unregistered and restricted shares of common stock, respectively. On May 28, 1998, we issued 246,828 warrants exercisable for five years to purchase shares of our common stock to all of the holders of warrants of FFNY in exchange for their aggregate of 246,828 warrants, valued at $227,664 at the times of issuances, to purchase the common stock of FFNY in transactions deemed to be exempt under Section 4(2) of the Securities Act of 1933. Dan Brecher has 69,552 warrants exercisable at $.90 per share. Fischbein Badillo Wagner Harding has 34,776 warrants exercisable at $.90 per share. Erik Estrada has 35,000 warrants exercisable at $.90 per share. Olympia Dukakis has 100,000 warrants at $1.00 per share. Diana Goldstein has 7,500 warrants exercisable at $1.00. On May 28, 1998, we issued 11,000 shares of common stock to Weinstein Otterman in exchange for services, valued at $11,000, rendered to us, in connection with a newspaper advertising design, in a transaction deemed to be exempt under Section 4(2) of the Securities Act of 1933. On June 2, 1998, we issued 300,000 warrants to purchase shares of our common stock to Michael Simon for publicity services valued at $275,982, to be rendered to Famous Fixins over a five year period, in a transaction deemed to be exempt under Section 4(2) of the Securities Act of 1933. The warrants are exercisable for six years at $1.00 per share, subject to vesting at a rate of 60,000 per year and subject to other conditions of performance of services to us. Between June 1998 and July 1998, we issued 255,000 shares of common stock pursuant to a securities offering deemed to be exempt under Rule 504 of Regulation D under the Securities Act of 1933, for a total of $255,000. The securities offering was conducted by our officers and directors who were not paid commissions or other forms of remuneration. No underwriters' fees or commissions were paid in the transactions. In July 1998, we issued 132,711 shares of our common stock to the shareholders of FFNY in exchange for 132,711 shares of common stock of FFNY, which the shareholders of FFNY had purchased from FFNY for $.90 per share, and which represented all of the outstanding and issued shares of FFNY not already held by Famous Fixins, pursuant to transactions deemed to be exempt under Rule 504 of Regulation D under the Securities Act of 1933. The securities offering was conducted by our officers and directors who were not paid commissions or other forms of remuneration. No underwriters fees or commissions were paid in the transactions. On July 14, 1998, we issued 37,500 shares of our common stock to Marvin Kaplan in exchange for services, related to magazine and radio advertising valued at $37,500, rendered to us in a transaction deemed to be exempt under Rule 504 of Regulation D under the Securities Act of 1933. On July 22, 1998, we issued to ATG Limited 87,500 shares of our common stock and 40,000 warrants to purchase our common stock for services rendered to us pursuant to a service agreement for print and radio advertising valued at $110,057, in a transaction deemed to be exempt under Section 4(2) of the Securities Act of 1933. The warrants were issued as follows: 10,000 warrants were exercisable for one year at $1.50 per share and have expired; 10,000 warrants were exercisable for one year at $1.25 and have expired; 10,000 warrants are exercisable for two years at $2.00 per share; and 10,000 warrants are exercisable for two years at $2.25 per share. Between July 1998 and August 1998, we issued 5,000 shares of common stock in exchange for services, related to developing a cookbook, developing a radio commercial and for office supplies, valued at $5,975, rendered to us in transactions deemed to be exempt under Section 4(2) of the Securities Act of 1933. On October 8, 1998, we issued 20,000 warrants to purchase shares of common stock to Brighton Venture Corp., exercisable at $1.00 per share and expiring on January 1, 2003, in exchange for business development and consulting services valued $22,377 rendered to us in a transaction deemed to be exempt under Section 4(2) of the Securities Act of 1933. Between December 1998 and April 1999, we sold 3,162,066 shares of common stock, at prices ranging from $.10 to $.25 per share, pursuant to a securities offering deemed to be exempt under Rule 504 of Regulation D under the Securities Act of 1933, for a total of $428,310. The securities offering was conducted by our officers and directors who were not paid commissions or other forms of remuneration. No underwriters fees or commissions were paid in the transactions. On February 10, 1999, we issued to Stockplayer.com 1,000,000 shares of our common stock as consideration pursuant to a service agreement for promotional services of Famous Fixins' business operations, valued at $100,000, in a transaction deemed to be exempt under Rule 504 of Regulation D under the Securities Act of 1933. On April 12, 1999, we issued 10,000 warrants to purchase shares of common stock to Brighton Venture Corp., exercisable at $1.00 per share and expiring on January 1, 2003, in exchange for business development and consulting services, valued at $3,535, rendered to us in a transaction deemed to be exempt under Section 4(2) of the Securities Act of 1933. On April 12, 1999, we entered into an employment with Jason Bauer to serve as our President and Chief Executive Officer for a term of five years ending April 11, 2004. Under the agreement, Mr. Bauer has been granted five-year options to purchase up to 1,500,000 shares of our common stock at $.30 per share. The options are proportioned to vest only after we achieve certain corporate milestones. Options to purchase 600,000 shares shall vest following the first fiscal year end in which we obtain four or more new celebrity, company, entity or athlete licenses similar in stature and structure to the eight licenses that we presently have or in which our earnings before interest, depreciation and amortization exceeds $300,000; additional options to purchase 300,000 additional shares at $.30 per share shall vest following the first fiscal year end in which we obtain a further three new licenses or more or in which our earnings before interest, depreciation and amortization exceeds $500,000; additional options to purchase 300,000 additional shares shall vest following the first fiscal year end in which we obtain a further three new licenses or more or in which our earnings before interest, depreciation and amortization exceeds $700,000; and additional options to purchase 300,000 additional shares shall vest following the first fiscal year end in which we obtain a further three new licenses or more or in which our earnings before interest, depreciation and amortization exceeds $1,000,000. These options are cumulative and are subject to anti-dilution rights. If any milestones are achieved in the same year, all such options shall vest at the time such milestone is achieved. These options were valued at approximately $522,450 at the time of issuance. Between April 1, 1999 and September 21, 1999, we issued to the Tufton Group, Sammy Sosa, Alex Rodriguez, Ken Caminiti, Craig Biggio, Jeff Bagwell, Killer Bee, Inc. and a designated charity, Derek Jeter, Jake Plummer, Peyton Manning, Alonzo Mourning, Tim Duncan, JAE Endorsements Inc. and Jeff Sperbeck, pursuant to license agreements, an aggregate of 715,000 warrants and options to purchase our common stock, exercisable for five years from date of issue at prices of $.15 to $.50 per share, in transactions deemed to be exempt under Section 4(2) of the Securities Act of 1933. These warrants were collectively valued at approximately $285,709 at the times of issuances. On April 22, 1999, we issued to Albert Ferreira for photography services rendered to us, valued at $3,434, 10,000 warrants to purchase our common stock exercisable for five years at $.40 per share in a transaction deemed to be exempt under Section 4(2) of the Securities Act of 1933. On April 22, 1999, we issued to Michael Lewittes for publicity services rendered to us, valued at $3,434, 10,000 warrants to purchase our common stock exercisable for five years at $.40 per share in a transaction deemed to be exempt under Section 4(2) of the Securities Act of 1933. On April 22, 1999, we issued to Robert Zarem for publicity services rendered to us, valued at $3,434, 10,000 warrants to purchase our common stock exercisable for five years at $.40 per share in a transaction deemed to be exempt under Section 4(2) of the Securities Act of 1933. On September 2, 1999, pursuant to a consulting agreement, we issued warrants to purchase up to 125,000 shares of common stock to Jaffoni & Collins Incorporated in exchange for business consulting and corporate public relations services, valued at $34,979, in a transaction deemed to be exempt under Section 4(2) of the Securities Act of 1933. The warrants are exercisable at $0.34 per share. Warrants to purchase 75,000 shares of common stock have vested. Warrants to purchase an additional 25,000 shares vest on May 31, 2000 and on August 31, 2000. The warrants expire on February 8, 2003. On September 9, 1999, we entered into an agreement with First Atlanta Securities, LLC for financial consulting services. Under the agreement, First Atlanta Securities was entitled to receive 53,191 shares of common stock and warrants to purchase 100,000 shares of common stock which have piggyback registration rights in a transaction deemed to be exempt under Section 4(2) of the Securities Act of 1933. The warrants may be exercised at $1.00 per share and expire on September 9, 2004. The warrants were valued at approximately $41,513 on the date of the agreement. Subsequent to entering into the agreement, in November 1999, we agreed to make a cash payment of $25,000 instead of issuing 53,191 shares of common stock to First Atlanta Securities. We entered into agreements, dated as of October 19, 1999, for the sale of 5% convertible debentures with a principal amount of $550,000 and warrants to purchase 139,152 shares of common stock to three accredited investors in transactions deemed to be exempt under Section 4(2) of the Securities Act of 1933. We received gross proceeds of $550,000 from the sales. The interest on the convertible debentures is payable quarterly and accrues from the date of issuance on the principal amount of the convertible debentures. The convertible debentures are due October 30, 2002. At our option, we may pay the interest on the convertible debentures in cash or in registered shares of common stock. The holders of the convertible debentures are entitled to convert the debentures into shares of common stock at a conversion price equal to the lower of 80% of the market price of the common stock or $0.55. However, the maximum number of shares of common stock that may be received upon the conversion of the debentures by any one holder is 9.9% of our then- outstanding common stock. If the conversion price is less than $0.20 per share on any conversion date, we may redeem the debentures in their entirety in cash or common stock. The amount of cash to be delivered upon such redemption or conversion shall equal the closing ask price on the conversion date or the date we give notice of redemption multiplied by the number of shares of common stock that would have been issued at the conversion price upon such conversion or redemption. The warrants are exercisable before October 30, 2004 at a purchase price of $.494 per share. Under the agreements, we were obligated to prepare and file a registration statement under the Securities Act of 1933 for shares of common stock issuable upon the conversion of the convertible debentures and the warrants. The registration statement was declared effective on February 8, 2000. On about February 23, 2000, debentures with a principal amount of $150,000 were converted into 1,000,000 shares of common stock. On about February 24, 2000, debentures with a principal amount of $75,000, with interest, were converted into 508,264 shares of common stock. On about March 30, 2000, debentures with a principal amount of $125,000, with interest, were converted into 302,299 shares of common stock. On about May 25, 2000, debentures of $72,042 in principal with interest into 227,620 shares of common stock. On about June 29, 2000, a debenture holder converted debentures of $25,844 in principal with interest into 166,519 shares of common stock. Pursuant to a license agreement with Britney Brands, Inc., dated as of November 22, 1999, we issued warrants to purchase an aggregate of 200,000 shares of common stock, valued at $95,496, to Britney Spears, Signatures Network, Inc., Laurence H. Rudolph, Johnny Wright, Burt Paddell and Reggie Covington in a transaction deemed to be exempt under Section 4(2) of the Securities Act of 1933. The warrants are exercisable at $0.25 per share and expire on November 22, 2004. Pursuant to a license agreement, dated as of December 22, 1999, we issued warrants to purchase 25,000 shares of common stock, valued at $6,719, to Dave Mirra in a transaction deemed to be exempt under Section 4(2) of the Securities Act of 1933. The warrants are exercisable at $0.20 per share and expire on December 22, 2002. On February 8, 2000, pursuant to a consulting agreement with Matthew Markin, we agreed to issue to him up to 250,000 shares of common stock and options to purchase up to 250,000 shares of common stock in exchange for business consulting services in a transaction deemed to be exempt under Section 4(2) of the Securities Act of 1933. Options to purchase the first 125,000 shares of common stock are exercisable at $.1875 per share. Options to purchase the other 125,000 shares of common stock are exercisable at $.25 per share. We filed a registration statement on Form S-8 for the resale of the securities. Markin represented to us that he had the experience and knowledge in business and financial matters to evaluate the risks and merits of the transaction. On February 8, 2000, pursuant to a consulting agreement with Edward DeFudis, we agreed to issue to him up to 250,000 shares of common stock and options to purchase up to 250,000 shares of common stock in exchange for business consulting services in a transaction deemed to be exempt under Section 4(2) of the Securities Act of 1933. Options to purchase the first 125,000 shares of common stock are exercisable at $.1875 per share. Options to purchase the other 125,000 shares of common stock are exercisable at $.25 per share. We filed a registration statement on Form S-8 for the resale of the securities. DeFudis represented to us that he had the experience and knowledge in business and financial matters to evaluate the risks and merits of the transaction. We entered into agreements, dated as of March 7, 2000, for the sale of convertible debentures with a principal amount of $1,000,000 and warrants to purchase 2,500,000 shares of common stock to three accredited investors in transactions deemed to be exempt under Section 4(2) of the Securities Act of 1933. We received gross proceeds of $1,000,000 from the sales. The convertible debentures are due March 13, 2005. The holders of the convertible debentures are entitled to convert the debentures into shares of common stock at a conversion price of $.40 per share. However, the maximum number of shares of common stock that may be received upon the conversion of the debentures by any one holder is 9.9% of our then-outstanding common stock after the conversion, including any other shares of common stock held by the holder. The warrants are exercisable before March 13, 2005 at a purchase price of $.75 per share. Under the agreements, we were obligated to prepare and file a registration statement under the Securities Act of 1933 for shares of common stock issuable upon the conversion of the convertible debentures and the warrants within 15 days of our filing of our Form 10K-SB for the year ended December 31, 1999. If the registration statement is not timely filed with the SEC by the required filing date, the registration statement is not declared effective by the SEC within 90 days of the required filing date or five days of clearance by the SEC to request effectiveness, but in no event later than July 15, 2000, the registration statement is not maintained as effective by us for the requisite period, or the additional registration statement is not filed within thirty days or declared effective within ninety days, then we are to pay each holder of the convertible debentures and warrants, as liquidated damages, one percent of the aggregate market value of shares of common stock purchaseable or purchased from Famous Fixins and held by the holder for the first month of such default, and two percent for each month of default thereafter until such registration statement has been filed, and in the event of late effectiveness or lapsed effectiveness, one percent of the aggregate market value of shares of common stock purchaseable or purchased from Famous Fixins and held by the holder for the first month of such default and two percent for each month of default thereafter until such registration statement has been declared effective. The liquidated damages are not to exceed $50,000 per month. We have agreed with the holders that each will hold harmless the other against any losses, claims, damages or liabilities, joint or several, including all reasonable costs of defense and investigation and all reasonable attorneys' fees and expenses, to which they may become subject based upon any untrue statement or alleged untrue statement of any material fact contained in any registration statement, prospectus, or based upon the omission or alleged omission to state therein a material fact, unless the misleading or omitted information was provided by the other in connection with the preparation of the registration statement or prospectus. On March 31, 2000, we issued to Sokolow & Associates, Inc. warrants to purchase 20,000 shares of our common stock, exercisable for three years at $.001 per share in exchange for business consulting services in a transaction deemed to be exempt under Section 4(2) of the Securities Act of 1933. On April 3, 2000, pursuant to an employment agreement with Jody King-Cheifetz, we agreed to issue to her options to purchase up to 304,000 shares of common stock in a transaction deemed to be exempted under Section 4(2) of the Securities Act of 1933. Options to purchase 4,000 shares of common stock at $0.15 per share vested as of May 11, 2000. Options to purchase 60,000 shares of common stock shall vest on October 1, 2000, and the remaining options shall vest in equal increments over the subsequent four years on October 1. The exercise price of first 60,000 options shall be $.15 per share. The exercise price of the remaining 240,000 options shall be equal to a 50% discount from the closing bid price of the common stock on the last trading date immediately preceding each vesting. In the event that King-Cheifetz no longer serves as an employee of Famous Fixins on a continuous basis through each vesting period, the unvested options shall terminate immediately upon the termination of her employment. All options to purchase up to 304,000 shares of common stock described above expire on April 3, 2005, or as otherwise provided in the stock option agreement or employment agreement. We filed a registration statement on Form S-8 for the resale of 4,000 shares of common stock. King-Cheifetz represented to us that she had the business, financial and investment knowledge, experience and sophistication to make a fully informed investment decision in entering the transaction. Item 27. Exhibits The following exhibits either are filed herewith or incorporated by reference to documents previously filed or will be filed by amendment, as indicated below: Exhibit Description - ------- ----------- 2.1* Plan and Agreement of Reorganization between Spectrum Resources, Inc. and Famous Fixins, Inc. 2.2* Agreement and Plan of Merger between Famous Fixins, Inc., a Nevada corporation, and Famous Fixins Holding Company, Inc., a New York corporation 2.3* Agreement and Plan of Merger between Famous Fixins, Inc., a New York corporation, and Famous Fixins Holding Company, Inc., a New York corporation 3(i)(1)* Articles of Incorporation of Spectrum Resources, Inc. 3(i)(2)* Certificate of Incorporation of Famous Fixins Holding Company, Inc. 3(i)(3)* Articles of Merger for Famous Fixins, Inc., a Nevada corporation, and Famous Fixins Holding Company, Inc., a New York corporation 3(i)(4)* Certificate of Merger of Famous Fixins Holding Company, Inc., a New York corporation, and Famous Fixins, Inc., a Nevada corporation 3(i)(5)* Certificate of Merger of Famous Fixins, Inc., a New York corporation, and Famous Fixins Holding Company, Inc. 3(i)(6)* Certificate of Amendment of the Certificate of Incorporation of Famous Fixins Holding Company, Inc. 3(ii)* By-Laws 4.1* Form of Warrant Certificate 4.2* Warrant Certificate of Michael Simon 4.3* Form of Warrant Certificate 4.4* Convertible Debenture and Warrants Purchase Agreement between Famous Fixins, Inc. and AMRO International, S.A. dated as of October 19, 2000 4.5* Convertible Debenture and Warrants Purchase Agreement between Famous Fixins, Inc. and Austost Anstalt Schaan and Balmore Funds, S.A. dated as of October 19, 1999 4.6** Convertible Debenture and Warrants Purchase Agreement between Famous Fixins, Inc. and Roseworth Group Ltd., Austost Anstalt Schaan, and Balmore Funds, S.A. dated as of March 7, 2000 5*** Opinion of Law Offices of Dan Brecher as to validity of Common Stock being offered. 9* Voting Agreement between Jason Bauer and Peter Zorich 10.1* Employment Agreement for Jason Bauer 10.2* Lease Agreement 10.3* License Agreement with Olympia Dukakis 10.4* License Agreement with Major League Baseball Properties, Inc. 10.5* License Agreement with Turn 2, Inc. 10.6* Major League Baseball Properties, Inc. License Agreement 10.7* Promotion Agreement with Sterling Doubleday Enterprises, L.P. 10.8* Financial Consulting Agreement with First Atlanta Securities, LLC 10.9** Consulting Agreement with Jaffoni & Collins 10.10** Merchandising License Agreement with Britney Brands, Inc. 10.11** Limited License Agreement with Redline Sports Marketing, Inc. 10.12** License Agreement between Famous Fixins, Inc. and Dave Mirra 10.13** Consulting Agreement with Matthew Markin 10.14** Consulting Agreement with Edward Defudis 10.15*** Employment Agreement with Jody King-Cheifetz 10.16*** License Agreement with 'N Sync 11 Statement Concerning Computation of Per Share Earnings is hereby incorporated by reference to "Financial Statements" contained in this Form SB-2. 23.1*** Consent of Freeman and Davis LLP 23.2*** Consent of Law Offices of Dan Brecher (filed as Exhibit 5 herein) ______ * Incorporated by reference to Registration Statement on Form 10-SB/A (Amendment No. 3) filed on December 10, 1999. ** Incorporated by reference to Annual Report on Form 10-KSB filed on March 29, 2000. *** Filed herewith. Item 28. Undertakings. (A) The undersigned registrant hereby undertakes: (1) To file, during any period in which offers or sales are being made, a post-effective amendment to this registration statement: (i) To include any prospectus required by Section 10(a)(3) of the Securities Act; (ii) To reflect in the prospectus any facts or events arising after the effective date of the registration statement (or the most recent post-effective amendment thereof) which, individually or in the aggregate, represent a fundamental change in the information set forth in the registration statement; and (iii) To include any material information with respect to the plan of distribution not previously disclosed in the registration statement or any material change to such information in the registration statement. (2) That, for the purpose of determining any liability under the Securities Act, each such post-effective amendment shall be deemed to be a new registration statement relating to the securities offered therein, and the offering of such securities at that time shall be deemed to be the initial bona fide offering thereof. (3) To remove from registration by means of a post-effective amendment any of the securities being registered which remain unsold at the termination of the offering. (B) The undersigned registrant hereby undertakes that: (1) For purposes of determining any liability under the Securities Act, the information omitted from the form of prospectus filed as part of this registration statement in reliance upon Rule 430A and contained in a form of prospectus filed by the registrant pursuant to Rule 424(b)(1) or (4) or 497(h) under the Securities Act shall be deemed to be part of this registration statement as of the time it was declared effective. (2) For the purpose of determining any liability under the Securities Act, each post-effective amendment that contains a form of prospectus shall be deemed to be a new registration statement relating to the securities offered therein, and the offering of such securities at that time shall be deemed to be the initial bona fide offering thereof. (C) Insofar as indemnification for liabilities arising under the Securities Act may be permitted to directors, officers and controlling persons of the registrant pursuant to the foregoing provisions, or otherwise, the registrant has been advised that in the opinion of the SEC such indemnification is against public policy as expressed in the Securities Act and is, therefore, unenforceable. In the event that a claim for indemnification against such liabilities (other than the payment by the registrant of expenses incurred or paid by a director, officer or controlling person of the registrant in the successful defense of any action, suit or proceeding) is asserted against the registrant by such director, officer or controlling person in connection with the securities being registered, the registrant will, unless in the opinion of its counsel the matter has been settled by controlling precedent, submit to a court of appropriate jurisdiction the question whether such indemnification by it is against public policy as expressed in the Securities Act and will be governed by the final adjudication of such issue. SIGNATURES In accordance with the requirements of the Securities Act of 1933, the registrant certifies that it has reasonable grounds to believe that it meets all of the requirements for filing on Form SB-2 and authorized this Registration Statement to be signed on its behalf by the undersigned, thereunto duly authorized, in the City of New York, State of New York, on July 14, 2000. FAMOUS FIXINS, INC. By: /s/ Jason Bauer ------------------------------------- Jason Bauer Chief Executive Officer and President In accordance with the requirements of the Securities Act of 1933, this registration statement was signed by the following persons in the capacities and on the dates stated. SIGNATURES TITLE DATE - ---------- ----- ---- /s/ Jason Bauer Chairman of the Board, President, July 14, 2000 - ---------------------- Treasurer, Chief Executive Jason Bauer Officer, Principal Financial Officer and Principal Accounting Officer /s/ Peter Zorich Vice President, Secretary, July 14, 2000 - ---------------------- and Director Peter Zorich /s/ Michael Simon Vice President and Director July 14, 2000 - ---------------------- Michael Simon