REFERENCE 10.1

                     EMPLOYMENT AGREEMENT FOR HOLLI BLECHNER




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EMPLOYMENT AGREEMENT

THIS AGREEMENT made as of this 30th day of August,  1999 (the  "Agreement"),  by
and between Hojo Holdings, Inc., a Delaware corporation ("Employer"),  and Holli
Blechner ("Employee").

      WITNESSETH:

WHEREAS,  Employer  desires  to employ  Employee  and  Employee  desires to be
employed  by Employer as President of Employer; and

WHEREAS,  Employer recognizes the need of the knowledge,  talents and assistance
of Employee and desires to enter into this Agreement to secure the foregoing.

NOW, THEREFORE,  in consideration of the promises herein contained,  the parties
covenant and agree as follows:

1.  EMPLOYMENT.  Employer  agrees to employ  Employee and Employee  agrees to be
employed by Employer and to perform work as determined by Employer, as President
of  Employer,  on the terms and  conditions  set forth in this  Agreement.  This
Agreement  shall be  effective as of the date  mutually  agreed to in writing by
both  parties (the  "Effective  Date") but in no event shall it be more than two
weeks  following  the date on which the Employer  receives more than $200,000 of
gross investment capital.

2.  COMPENSATION.  Employer  agrees  to  employ  Employee  at the  base  rate of
compensation  of  twenty-four  thousand and  No/Dollars  ($24,000.00)  per year.
Compensation  is to be paid twice per month.  Compensation  is to be reviewed by
the Compensation Committee on an annual basis.

In addition to the base compensation, Employer agrees to pay or provide Employee
with the following:

A.    Expenses.  Reimbursement  for  reasonable  expenses  actually  incurred by
      Employee in the  furtherance of Employer's  business,  including,  but not
      limited  to,  telephone  calls   (including   business  related  calls  on
      Employee's  cellular  phone and  business  related long  distance  calls),
      entertainment,  attendance at  conferences,  conventions  and  institutes,
      provided  proper  itemization of said expenses is furnished to Employer by
      Employee. All such expenditures shall be subject to the reasonable control
      of Employer.

B.    Medical and Disability Benefits. Employee and his spouse shall be entitled
      to participate in Employer's medical program, Employer-paid disability and
      other  benefit  programs as other  executives  of Employer are entitled to
      participate  in, as is in place from time to time. If Employee  desires to
      include  any family  members  other than his spouse in the  medical  plan,
      Employee shall be responsible for all additional costs.

C.    Additional  Benefits.  Employee  shall be entitled to  participate  in and
      receive such additional  benefits as Employer shall from time to time make
      available to its executive employees including, without limitation, profit
      sharing, stock purchase, stock option and other incentive plans.

D.    Bonus. Employee shall be entitled to receive cash or stock option bonuses.
      The amount of bonus shall be determined by the Compensation Committee.

3.  DUTIES.  Employee  agrees  to  perform  work as  determined  by the Board of
Directors, subject to the direction of Employer and agrees to subject himself at
all times during the Term (as hereinafter  defined) to the direction and control
of Employer in respect to the work to be  performed.  Employee  shall devote his
full  business  time  and  attention  to  the  furtherance  of  Employer's  best
interests.  In that regard,  and as further  consideration  for this  Agreement,
Employee  agrees to comply  with,  and abide by,  such rules and  directives  of
Employer as may be reasonably  established from time to time, and recognizes the
right of Employer, in its reasonable discretion,  to change, modify or adopt new
policies and practices affecting the employment  relationship,  not inconsistent


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with this  Agreement,  as deemed  appropriate  by  Employer.  During the term of
Employee's  employment,  Employee will not undertake any new business  ventures,
partnerships, consulting arrangements or other enterprise or business other than
those on behalf of Employer, without Employer's prior written consent.

4.  WORKING   FACILITIES.   Employee  shall  be  furnished  with  office  space,
secretarial  services,  and such  other  facilities  and  services  suitable  to
Employee's position and adequate for the performance of Employee's duties.

5. AGENCY.  Employee shall have no authority to enter into any contracts binding
upon Employer, except as authorized in writing, in advance, by Employer.

6.    TERM OF EMPLOYMENT; SEVERANCE.

      A. Employee's employment hereunder shall commence as of the Effective Date
      hereof and continue for a period of two (2) years thereafter (the "Term").

      B. Anything herein to the contrary notwithstanding,  Employee's employment
      hereunder may be terminated at any time and for any reason by either party
      upon not less than one hundred  twenty (120) days' prior written notice to
      the other party.  It is understood  and  acknowledged  that Employer shall
      have the right to effectuate  such  termination  at will,  with or without
      Reasonable Cause (as hereinafter  defined).  Any such termination shall be
      effective  as of the end of such one hundred  twenty (120) day period (the
      "Final Date").

      C. If  Employee's  employment  hereunder  shall be  terminated by Employer
      without  Reasonable  Cause  pursuant  to  paragraph  6.B.  or  because  of
      Employee's  disability,  as  determined  by Employer  in good faith,  then
      Employee  shall  be  entitled  to  (i)  severance  compensation  equal  to
      Employee's  then-current  base  salary and  benefits  (which for  purposes
      hereof shall include all compensation payable hereunder,  of any type) for
      a period equal to the Severance Period (as defined below).  Such severance
      compensation  payments consisting of cash shall be paid in a lump sum plus
      any  outstanding  benefits  and  allocated  bonuses on or before the Final
      Date. The severance  compensation  are intended to be in lieu of all other
      payments  to which  Employee  might  otherwise  be  entitled in respect of
      termination  of  Employee's  employment  without  Reasonable  Cause  or in
      respect of any action by Employer  constituting  Good Reason for voluntary
      termination.

      D. If Employee's  employment  hereunder shall be terminated for Reasonable
      Cause pursuant to paragraph  6.C., or if Employee  voluntarily  terminates
      Employee's  employment without Good Reason,  Employee shall be entitled to
      receive  Employee's  base salary as accrued  through the effective date of
      such termination,  but shall not be entitled to any Severance  Benefits or
      other amounts in respect of such termination.

      E. "Reasonable Cause," as used herein,  shall mean Employee's  involvement
      in any action or inaction  involving fraud resulting in a personal benefit
      in  excess  of any  payments  to which  Employee  is  entitled  hereunder,
      dishonesty,  or material  violation of Corporation  policy and procedures.
      Employee shall vacate the offices of Employer on such effective date.

      F.    "Good  Reason," as used herein, means the occurrence of any of the
      following events without Employee's consent:

            i.    a material diminution in Employee's duties and
                  responsibilities;

            ii.   a reduction in Employee's base salary;

            iii.  a forced relocation; or

            iv.   a Change of Control (as defined below)if Successor Employer
                  (as defined in paragraph H below) fails to assume this
                  Agreement in its entirety.

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      G.    "Severance  Period," as used herein, means the lesser of (i) twelve
      months (12) months or (ii) the remaining time of the Term.

      H.  "Change  of  Control"  means a sale  outside  the  ordinary  course of
      business  of more  than  fifty  percent  (50%) of the  assets of or equity
      interests in Employer to any person or entity.

7. COMPLIANCE  WITH LAWS.  Employee will comply with all federal and state laws,
rules and regulations relating to any of Employee's  responsibilities and duties
with Employer and will not violate any such laws, rules and regulations.

8.    COVENANT  NOT TO  COMPETE.  Employee  agrees to  conform to the  following
concerning non-competition.

      A. Employer undertakes to train Employee and to give Employee confidential
      information and knowledge about  Employer's  business  policies,  accounts
      procedures  and  methods.  For the  purposes of this  Agreement,  the term
      "confidential information" shall include but is not limited to any list of
      suppliers,  customers,  investors,  stockholders,  including  their names,
      addresses,  phone numbers,  amount of investments and similar information.
      In addition,  any operational  information of Employer,  including but not
      limited to  information  on  Employer's  methods of  conducting  business,
      profits and/or losses of Employer,  marketing material and any information
      that would reasonably be considered proprietary or confidential in nature.
      Employer has  established a valuable and  extensive  trade in its products
      and services,  which business has been developed at a considerable expense
      to Employer.  The nature of the business is such that the  relationship of
      its customers with Employer must be maintained  through the close personal
      contact of its employees.

      B.  Employee  desires to enter into or  continue in the employ of Employer
      and by  virtue  of such  employment  by  Employer,  Employee  will  become
      familiar with the manner,  methods,  secrets and confidential  information
      pertaining to such  business.  During the Term,  Employee will continue to
      receive  additional  confidential  information  of the same kind.  Through
      representatives  of Employer,  Employee will become personally  acquainted
      with the business of Employer and its methods of operation.

      C. In consideration of the employment or continued  employment of Employee
      as  herein  provided,  the  training  of  Employee  by  Employer,  and the
      disclosure  by  Employer to employee  of the  knowledge  and  confidential
      information  described  above,  Employer  requests and Employee  makes the
      covenants  hereinafter set forth.  Employee  understands and  acknowledges
      that such covenants are required for the fair and reasonable protection of
      the business of Employer carried on in the area to which the covenants are
      applicable  and  that  without  the  limited  restrictions  on  Employee's
      activities imposed by the covenants, the business of Employer would suffer
      irreparable and immeasurable damage. The covenants on the part of Employee
      shall be construed as an agreement  independent of any other  provision of
      this  Agreement,  and  existence of any claim or course of action  whether
      predicated on this Agreement or otherwise,  shall not constitute a defense
      to the enforcement by Employer of the covenants.

      D. Employee  agrees that during the term of Employee's  employment and for
      the period of twelve (12) months immediately  following the termination of
      employment  (which said time period  shall be increased by any time during
      which  Employee is in  violation  of this  Agreement)  Employee  will not,
      within the territory  hereinafter  defined,  directly or  indirectly,  for
      Employee,  or on behalf of others,  as an  individual  on  Employee's  own
      account, or as an employee, agent, or representative for any other person,
      partnership, firm or corporation:

            i.   Compete   with  the   business   of  Employer  by  engaging  or
            participating in or furnishing aid or assistance in competition with
            the business of Employer.

            ii.  Engage,  in any  capacity,  directly  or  indirectly,  in or be
            employed by any  business  similar to the kind or nature of business
            conducted by Employer during the employment.

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            iii. For the purposes of this  paragraph 8, the business of Employer
            shall be limited to the (1) Internet based music magazine  business,
            (2) CD player software  business,  (3) and (3) any business that the
            Employer enters into during the Term.

      E. The  territory  referred  to in this  paragraph  8 shall be the  entire
      World.

      F. Each  restrictive  covenant is  separate  and  distinct  from any other
      covenant set forth in this  paragraph.  In the event of the  invalidity of
      any covenant,  the remaining  obligation  shall be deemed  independent and
      divisible.  The parties  agree that the  territory set forth is reasonable
      and  necessary for the  protection  of Employer.  In the event any term or
      condition is deemed to be too broad or unenforceable, said provision shall
      be deemed reduced in scope to the extent  necessary to make said provision
      enforceable and binding.

      G. The  provisions  of this  paragraph  8 shall  not  apply if  Employee's
      employment  is  terminated  by  Employer  without  Reasonable  Cause or by
      Employee for Good Reason.

9. INDUCING  EMPLOYEE OF EMPLOYER TO LEAVE.  Any attempt on the part of Employee
to induce  others to leave  Employer's  employ or any  efforts  by  Employee  to
interfere with Employer's relationship with other employees would be harmful and
damaging  to  Employer.  Employee  expressly  agrees  that  during  the  term of
Employee's  employment  and  for a  period  of  twelve  (12)  months  thereafter
(provided  said time period shall be increased by any time during which Employee
is in violation  of this  Agreement),  Employee  will not in any way directly or
indirectly:

      A.    Induce or  attempt to induce an  employee  to sever his or her
      employment  with Employer;

      B.    Interfere with or disrupt Employer's relationship with other
      employees; and

      C. Solicit, entice, take away or employ any person employed with Employer,
      excluding people Employee brings to Employer.

10. CONFIDENTIAL  INFORMATION.  It is understood between the parties hereto that
during  the term of  employment,  Employee  will be  dealing  with  confidential
information,  as defined above, which is Employer's property, used in the course
of its business.  Employee will not disclose to anyone,  directly or indirectly,
any of such  confidential  information or use such information other than in the
course of Employee's  employment.  All  documents  that  Employee  prepares,  or
confidential  information  that  might be given to  Employee  in the  course  of
employment,  are  the  exclusive  property  of  Employer  and  shall  remain  in
Employer's  possession on the premises.  Under no  circumstances  shall any such
information or documents be removed  without  Employer's  written  consent first
being obtained.

11. RETURN OF EMPLOYER'S PROPERTY.  On termination of employment,  regardless of
how termination is effected,  or whenever requested by Employer,  Employee shall
immediately  return to  Employer  all of  Employer's  property  used by Employee
rendering  services  hereunder or otherwise that is in Employee's  possession or
under Employee's control.

12. VACATION.  Employee shall be entitled to a vacation period of four (4) weeks
per calendar  year.  The vacation shall be taken by Employee at such time during
the year and for such period as reasonable. All vacations should be taken in the
year earned. No vacations may be accrued without written permission of the Board
of Directors.

13.  REFERENCES.  Employer agrees that, upon  termination of this Agreement,  it
will,  upon written  request of Employee,  furnish  references to third parties,
including  prospective   employers,   regarding  Employee.   However,   Employee
acknowledges that it is Employer's policy to confirm  employment only and not to
release any additional information without a written release from Employee.


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14. NOTICES.  All notices,  requests,  consents,  and other communications under
this Agreement shall be in writing and shall be deemed to have been delivered on
the date personally  delivered or the date mailed,  postage prepaid by certified
mail,  return receipt  requested,  or faxed and  confirmed,  if addressed to the
respective parties as follows:

            If to Employer:   Hojo Holdings, Inc.
                        21 Blackheath Road
                        Lido Beach, New York 11561
                        Attention: Board of Directors

            If to Employee:   Holli Blechner
                        21 Blackheath Road
                        Lido Beach, New York 11561

Either  party may change its  address  for the  purpose  of  receiving  notices,
demands, and other communications by giving written notice to the other party of
the change.

15.  VOLUNTARY  AGREEMENT.  Employee  represents that he has not been pressured,
misled or induced  to enter this  Agreement  based  upon any  representation  by
Employer not contained herein.

16. PROVISIONS TO SURVIVE. The parties hereto acknowledge that many of the terms
and  conditions  of this  Agreement  are  intended  to  survive  the  employment
relationship.  Therefore,  any terms and  conditions  that are  intended  by the
nature  of the  promises  or  representations  to  survive  the  termination  of
employment  shall  survive the term of  employment  regardless  of whether  such
provision is expressly stated as so surviving.

17. MERGER.  This Agreement  represents the entire Agreement between the parties
and  shall  not  be  subject  to   modification   or   amendment   by  any  oral
representation,  or any written  statement by either  party,  except for a dated
written amendment to this Agreement signed by Employee and an authorized officer
of Employer.

18. VENUE AND APPLICABLE  LAW. This Agreement shall be enforced and construed in
accordance  with the laws of the State of Delaware,  and venue for any action or
arbitration under this Agreement shall be Kent County, Delaware.

19. SUBSIDIARIES AND AFFILIATED ENTITIES.  Employee acknowledges and agrees that
Employer  has or may have  various  subsidiaries  and  affiliated  entities.  In
rendering  services to Employer,  Employee will have  considerable  contact with
such subsidiaries and affiliates. Therefore, Employee agrees that all provisions
of  paragraphs  7,  8,  9 and  10  shall  apply  to all  such  subsidiaries  and
affiliates.

20.  PERSONNEL  INFORMATION.  Employee  shall not  divulge or discuss  personnel
information  such as salaries,  bonuses,  commissions  and benefits  relating to
Employee or other  employees  of Employer  or any of its  subsidiaries  with any
other  person  except the  Executive  Committee  and the Board of  Directors  of
Employer.

21.  ASSIGNMENT.  This Agreement shall not be assignable by either party without
the written consent of the other party;  provided,  however, that this Agreement
shall be assignable to any  corporation or entity which  purchases the assets of
or succeeds to the business of Employer (a "Successor Employer"). Subject to the
foregoing,  this Agreement shall be binding upon and inure to the benefit of the
parties hereto and their respective heirs, personal representatives,  successors
and assigns.

      IN WITNESS  WHEREOF,  the parties have executed  this  Agreement as of the
date first above written.


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Employer

Hojo Holdings, Inc.

/s/ Holli Blechner
Holli Blechner
Title: President and CEO


Employee

/s/ Holli Blechner
Holli Blechner

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