EXHIBIT 3.4

                        BYLAWS OF WORLD WIDE VIDEO, INC.

                                   (VIRGINIA)








                                     BY-LAWS

                                       OF

                             WORLD WIDE VIDEO, INC.



                       ARTICLE I - STOCKHOLDERS' MEETINGS

         Section 1. Annual Meeting: The annual meeting of the stockholders shall
be held each  year,  on such  business  day and at such place and hour as may be
provided in the notice of meeting,  for the purpose of election of Directors and
for the  transaction  of such other  business  as may  properly  come before the
meeting.  Notice of the time and place of the  annual  meeting  of  stockholders
shall be given by  mailing a notice  thereof  to each  stockholder  of record at
least ten days and not more  than  sixty  days  prior to said  meeting,  postage
prepaid, addressed to his last known post office address.

         Section 2. Other  Meetings:  Special  meetings of  stockholders  may be
called by the Chairman of the Board of Directors,  the President or by the Board
of Directors.  Notice of such special meetings shall be given in the same manner
as is provided in the case of annual meetings and such meetings shall be at such
place as may be  provided  in the  notice of the  meeting.  Notwithstanding  the
foregoing, notice of a meeting of the stockholders to act on an amendment to the
Articles of Incorporation,  a plan of merger or share exchange, a proposed sale,
lease,  exchange or disposition of all or substantially all of the corporation's
property  or the  dissolution  of the  corporation  shall be given not less than
twenty-five  calendar  days  before the date of such  meeting.  If mailed,  such
notice shall  be deemed  to be  given when  deposited in the United States mail,






postage  prepaid,  addressed to the  stockholder at his address as it appears on
the stock  transfer  books of the  corporation  at the close of  business on the
record date established by resolution of the Board of Directors for such meeting
pursuant to Section 3 of this Article.

         Section 3. Fixing the Record Date: The stockholders  entitled to notice
of or to vote at any meeting of the stockholders,  or the stockholders  entitled
to receive payment of a dividend are the  stockholders of record at the close of
business on the date before the date on which notice of the meeting is mailed or
the date on which  the  resolution  of the  Board of  Directors  declaring  such
dividend is adopted, as the case may be.

         Section 4.  Quorum and  Voting:  Unless  otherwise  provided  by law, a
majority of the outstanding  shares entitled to vote represented in person or by
proxy shall  constitute a quorum at a meeting of stockholders and if a quorum is
present,  the affirmative vote of the majority of the shares  represented at the
meeting and  entitled  to vote on the subject  matter  shall,  unless  otherwise
provided  by law,  be the act of the  stockholders.  Each  stockholder  shall be
entitled  to one vote in person,  or by proxy,  for each share  entitled to vote
standing  in his name on the  books of the  Corporation.  Cumulative  voting  by
stockholders at meetings or for any other purpose is prohibited.

     Section 5.  Conduct of  Meetings:  The  President  shall  preside  over all
meetings of the  stockholders.  The  Secretary of the  Corporation  shall act as
Secretary of all the meetings if he is present and if not present, the  Chairman





of the meeting shall appoint a Secretary of the meeting.  The  stockholders  may
take actions without meetings pursuant to ss.13.1-657 of the Code of Virginia.


                         ARTICLE II - BOARD OF DIRECTORS

         Section 1. Number,  Election and Terms:  The  management and control of
the  business  of the  Corporation  shall be  vested  in a Board  of  Directors,
consisting of one person.  The number of Directors may be increased or decreased
from time to time by amendment of these By-Laws adopted by the stockholders. The
Board of Directors  shall be elected at the annual  meeting of the  stockholders
and any special meeting held in lieu thereof.  Directors shall hold office until
removed,  or until the next annual meeting of the  stockholders,  or until their
successors are elected.

         Section 2. Removal and Vacancies: The stockholders at any meeting, by a
vote of the holders of a majority of all the shares of Common  Stock at the time
outstanding  and having  voting  power,  may remove  any  Director  and fill the
vacancy.  Any vacancy in the Board of Directors caused by resignation,  death or
otherwise,  may be filled by the remaining Directors at a special meeting called
for that purpose,  or by the stockholders at any regular or special meeting held
prior to the filling of such vacancy by the Board as above provided.  The person
so chosen as Director shall hold office until removed,  or until the next annual
meeting of stockholders, or until his successor is elected.




     Section 3. Quorum: A majority of the number of Directors shall constitute a
quorum for the transaction of business. The act of the majority of the Directors
present at a meeting at which a quorum is present  shall be the act of the Board
of Directors.

         Section 4.  Meetings  and  Notices:  Meetings of the Board of Directors
shall be held at times fixed by resolution of the Board, or upon the call of the
President, or upon the call of a majority of the members of the Board. Notice of
any meeting not held at a time fixed by a resolution of the Board shall be given
to each Director at least 24 hours before the meeting by delivering  such notice
to his residence or business address. Any such notice shall contain the time and
place of the meeting,  but need not contain either the business to be transacted
or the purpose of any meeting.  Meetings of the Board of  Directors  may be held
within or without the Commonwealth of Virginia, and meetings may be held without
notice if all the Directors are present or those not present waive notice before
or after the meeting.  The Board of Directors may take actions without  meetings
pursuant to ss.13.1-685 of the Code of Virginia.


                             ARTICLE III - OFFICERS

         Section  1.  Election,  Removal  and  Duties:  The Board of  Directors,
promptly  after its election each year,  shall elect a President (who shall be a
Director)  and shall also elect a  Secretary,  who nay be the same person as the
President,  and may elect or appoint a Treasurer and one or more Vice-Presidents
or such other officers as it may deem proper. Any officer may hold more than one






office.  However, if the corporation has only one stockholder,  such stockholder
may hold all offices.  All officers shall serve for a term of one year and until
their  respective  successors  are  elected,  but  any  officer  may be  removed
summarily  with or without  cause at any time by the vote of the majority of all
of the Directors. Vacancies among the officers shall be filled by the Directors.
The officers of the Corporation  shall have such duties as generally  pertain to
their  respective  offices and as are required by law as well as such powers and
duties as from time to time may be delegated to them by the Board of Directors.


                              ARTICLE IV - NOTICES

         Section 1. Notice:  Whenever the provisions of law, or of these By-Laws
require notice to be given to any stockholder,  director or officer, such notice
shall be given in  manner  prescribed  by said  By-Laws,  or in the  absence  of
By-Laws in such manner as prescribed by the laws of the State of Virginia.

         Section  2.  Waiver:  A waiver of any  notice in  writing,  signed by a
stockholder,  director  or officer,  whether  before or after the time stated in
said  waiver  for  holding a  meeting,  shall be deemed  equivalent  to a notice
required to be given to any stockholder, director or officer.


                         ARTICLE V - STOCK CERTIFICATES

     Section 1. Form:  Certificates  of stock shall be issued in numerical order
in such form as may be approved by the Board of Directors,  and each stockholder
shall be entitled to a certificate  or certificate s signed by the President and






by the Secretary with the corporate seal impressed upon them,  certifying to the
number of shares owned by him.

     Section 2. Transfers:  All transfers of stock of the  Corporation  shall be
made upon its books by surrender of the certificate  for the shares  transferred
accompanied by an assignment in writing by the holder.

     Section 3. Replacements: In case of the loss, mutilation, or destruction of
a certificate  of stock, a duplicate  certificate  may be issued upon such terms
not in conflict with law as the Board of Directors may prescribe.

         Section 4. Registered Stockholders:  Registered stockholders only shall
be entitled to be treated by the Corporation as the holders in fact of the stock
standing in their respective  names,  and the Corporation  shall not be bound to
recognize  any  equitable or other claim to or interest in any share on the part
of any other  person,  whether  or not it shall  have  express  or other  notice
thereof,  except  as  expressly  provided  by  these  By-Laws  or by the laws of
Virginia.

         Section 5. Regulations: The Board of Directors shall have the power and
authority  to make all  such  rules  and  regulations  as it may deem  expedient
concerning the issue, transfer,  conversion and registration of certificates for
shares of the capital stock of the Corporation,  not inconsistent  with the laws
of Virginia, the Articles of Incorporation and these By-Laws.








                                ARTICLE VI - SEAL

         Section 1. Seal: The Corporate Seal of the Corporation shall be of such
size, shape, design and shall bear such words, numbers and inscription as may be
determined and adopted by resolution of the Board of Directors.


                       ARTICLE VII - AMENDMENT OF BY-LAWS

     Section 1. Amendments:  The power to alter,  amend or repeal the By-Laws or
adopt new By-Laws shall be vested in the Board of Directors  except as stated in
Article II, Section 1.

         Section 2. Vote by Directors:  Any  alteration,  amendment or repeal of
these By-Laws or adoption of new By-Laws by the Board of Directors shall be by a
majority of the whole Board of Directors at any regular or special meeting.


                     ARTICLE VIII - CHECKS, NOTES AND DRAFTS

         Section 1. Signatures:  Checks,  notes, drafts and other orders for the
payment  of money  shall be signed by such  person  or  persons  as the Board of
Directors from time, to time may authorize. The signature of any such person may
be a facsimile when authorized by the Board of Directors.


                          ARTICLE IX - INDEMNIFICATION

     Section 1.  Indemnification:  Each  person now or  hereafter  a director or
Officer of the Corporation (and his heirs,  executors and administrators)  shall
be indemnified by the corporation  against all claims,  liabilities,  judgments,
settlements,  costs and expenses, including all attorney's fees, imposed upon or






reasonably  incurred by him in  connection  with or  resulting  from any action,
suit,  proceeding  or claim to which he is or may be made a party,  by reason of
his being or having  been a director or officer of the  Corporation  (whether or
not a director or officer at the time such costs or expenses  are incurred by or
imposed upon him),  except in relation to matters as to which he shall have been
finally  adjudged  in such  action,  suit or  proceeding  to be liable for gross
negligence  or  willful  misconduct  in the  performance  of his  duties as such
director or officer. In the event of any other judgment against such director or
officer or in the event of a settlement,  the indemnification shall be made only
if the Corporation  shall be advised,  in the case none of the persons  involved
shall be or have been a director,  by the Board of Directors of the Corporation,
and otherwise by independent  counsel to be appointed by the Board of Directors,
that in its or his opinion  such wilful  misconduct  in the  performance  of his
duty,  and in the event of a settlement,  that such  settlement was or is in the
best  interest of the  Corporation.  If the  determination  is to be made by the
Board of  Directors,  it may rely as to all  questions  of law on the  advice of
independent counsel. Such right of indemnification shall not be deemed exclusive
of any rights to which he may be entitled  under any ByLaw,  agreement,  vote of
shareholders, or otherwise.

Date:    August 4, 1997                        /s/ John G. Perry
       ------------------                      --------------------------------
                                               Director

Date:    August 1, 1997                        /s/ Frank A. Maas
       ------------------                      --------------------------------
                                               Director

ATTEST:

/s/ Frank A. Maas
- ----------------------------
Secretary