EXHIBIT 23 ---------- INDEPENDENT AUDITORS' CONSENT We consent to the incorporation by reference in Registration Statement No. 333-46936 of Direct Focus, Inc. on Form S-8 of our report dated June 13, 2001, appearing in this Annual Report on Form 11-K of the Direct Focus, Inc. 401(k) Savings Plan for the year ended December 31, 2000. DELOITTE & TOUCHE LLP Portland, Oregon June 26, 2001