================================================================================ SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-Q QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE QUARTERLY PERIOD ENDED SEPTEMBER 30, 2001 Commission file number: 000-25867 DIRECT FOCUS, INC. (Exact name of registrant as specified in its charter) Washington 94-3002667 (State or other jurisdiction of (I.R.S. Employer incorporation or organization) Identification No.) 1400 NE 136th Avenue Vancouver, Washington 98684 (Address of principal executive offices, including zip code) (360) 694-7722 (Issuer's telephone number, including area code) Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the past 12 months (or for such shorter period that the issuer was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes [ X ] No [ ] Number of shares of issuer's common stock outstanding as of November 12, 2001: 34,916,315 Page 1 of 21 ================================================================================ DIRECT FOCUS, INC. INDEX PART I - FINANCIAL INFORMATION Page Item 1. Financial Statements 3 Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations 11 Item 3. Quantitative and Qualitative Disclosures about Market Risk 19 PART II - OTHER INFORMATION Item 6. Exhibits and Reports on Form 8-K 20 Signatures 21 2 PART I - FINANCIAL INFORMATION ITEM 1. FINANCIAL STATEMENTS DIRECT FOCUS, INC. CONSOLIDATED BALANCE SHEETS (UNAUDITED) September 30, December 31, 2001 2000 ------------ ------------ ASSETS CURRENT ASSETS: Cash and cash equivalents $ 34,895,769 $ 77,181,064 Short-term investments 9,234,970 - Trade receivables (less allowance for doubtful accounts of: 2001, $1,294,765 and 2000, $352,279) 19,383,886 4,941,286 Inventories 37,868,001 12,653,117 Prepaid expenses and other assets 1,751,241 591,453 Note receivable 2,739,785 - Current deferred tax asset 740,511 950,363 ------------ ------------ Total current assets 106,614,163 96,317,283 ------------ ------------ PROPERTY, PLANT AND EQUIPMENT (less accumulated depreciation of: 2001, $5,749,323 and 2000, $3,612,469) 25,487,497 16,668,884 OTHER ASSETS (less accumulated amortization of: 2001, $689,018 and 2000, $510,374) 37,511,187 4,140,277 ------------ ------------ TOTAL ASSETS $169,612,847 $117,126,444 ============ ============ LIABILITIES AND STOCKHOLDERS' EQUITY CURRENT LIABILITIES: Trade payables $ 20,541,540 $ 12,335,776 Accrued liabilities 9,472,470 5,344,225 Income taxes payable 9,957,479 2,542,967 Royalty payable to stockholders 1,617,383 1,481,886 Customer deposits 853,219 2,092,611 ------------ ------------ Total current liabilities 42,442,091 23,797,465 ------------ ------------ LONG-TERM DEFERRED TAX LIABILITY 1,037,023 462,004 ------------ ------------ STOCKHOLDERS' EQUITY: Common stock - authorized, 75,000,000 shares of no par value; Issued and outstanding, 2001: 34,901,315 shares, 2000: 4,026,320 16,812,476 35,317,771 shares Retained earnings 122,107,413 76,054,499 ------------ ------------ Total stockholders' equity 126,133,733 92,866,975 ------------ ------------ TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY $169,612,847 $117,126,444 ============ ============ See notes to consolidated financial statements 3 DIRECT FOCUS, INC. CONSOLIDATED STATEMENTS OF OPERATIONS (UNAUDITED) Three months ended Nine months ended September 30, September 30, ---------------------------- ---------------------------- 2001 2000 2001 2000 ------------ ------------ ------------ ------------ NET SALES $ 88,701,883 $ 57,834,085 $238,566,220 $153,298,248 COST OF SALES 33,011,137 18,770,650 84,087,294 50,896,359 ------------ ------------ ------------ ------------ Gross profit 55,690,746 39,063,435 154,478,926 102,401,889 ------------ ------------ ------------ ------------ OPERATING EXPENSES: Selling and marketing 25,082,161 19,054,085 70,867,246 51,270,420 General and administrative 3,726,318 2,459,320 10,342,756 6,241,623 Royalties 1,685,888 1,288,811 5,007,430 3,454,124 ------------ ------------ ------------ ------------ Total operating expenses 30,494,367 22,802,216 86,217,432 60,966,167 ------------ ------------ ------------ ------------ INCOME FROM OPERATIONS 25,196,379 16,261,219 68,261,494 41,435,722 ------------ ------------ ------------ ------------ OTHER INCOME Interest income 966,162 969,872 3,478,664 2,409,584 Other - net 30,657 83,866 217,490 168,897 ------------ ------------ ------------ ------------ Total other income - net 996,819 1,053,738 3,696,154 2,578,481 ------------ ------------ ------------ ------------ INCOME BEFORE INCOME TAXES 26,193,198 17,314,957 71,957,648 44,014,203 INCOME TAX EXPENSE 9,429,682 6,233,387 25,904,734 15,845,114 ------------ ------------ ------------ ------------ NET INCOME $ 16,763,516 $ 11,081,570 $ 46,052,914 $ 28,169,089 ============ ============ ============ ============ BASIC EARNINGS PER SHARE $ 0.48 $ 0.31 $ 1.31 $ 0.80 ============ ============ ============ ============ DILUTED EARNINGS PER SHARE $ 0.46 $ 0.31 $ 1.28 $ 0.78 ============ ============ ============ ============ Basic shares outstanding 35,209,547 35,283,269 35,268,137 35,280,281 Diluted shares outstanding 36,180,686 36,186,172 36,090,841 36,030,996 See notes to consolidated financial statements 4 DIRECT FOCUS, INC. CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED) Nine months ended September 30, ---------------------------- 2001 2000 ------------ ------------ CASH FLOWS FROM OPERATING ACTIVITIES: Net income $ 46,052,914 $ 28,169,089 Adjustments to reconcile net income to net cash provided by operating activities: Depreciation and amortization 2,391,999 1,936,371 Tax benefit of exercise of nonqualified options 1,147,456 801,897 Deferred income taxes 784,871 (2,137,380) Changes in: Trade receivables (4,033,198) (282,210) Inventories (6,806,039) (5,143,339) Prepaid expenses and other current assets (247,940) (143,352) Trade payables 6,815,367 4,453,705 Income taxes payable 7,289,086 2,035,321 Accrued liabilities and royalty payable to stockholders 3,179,994 1,711,502 Customer deposits (1,239,392) 361,159 ------------ ------------ Net cash provided by operating activities 55,335,118 31,762,763 ------------ ------------ CASH FLOWS FROM INVESTING ACTIVITIES: Additions to property, plant and equipment (4,004,095) (7,170,418) Proceeds from sale of property, plant and equipment - 60,000 Additions to other assets 8,195 (9,215) Acquisition cost of Schwinn (67,466,146) - Purchases of short term investments (24,001,776) - Proceeds from sales and maturities of short-term investments 14,766,806 - Issuance of note receivable (2,739,785) - ------------ ------------ Net cash used in investing activities (83,436,801) (7,119,633) ------------ ------------ CASH FLOWS FROM FINANCING ACTIVITIES: Proceeds from exercise of stock options 2,115,994 494,911 Stock repurchase (16,299,606) (3,251,931) ------------ ------------ Net cash used in financing activities (14,183,612) (2,757,020) ------------ ------------ NET INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS (42,285,295) 21,886,110 CASH AND CASH EQUIVALENTS, BEGINNING OF PERIOD 77,181,064 35,703,457 ------------ ------------ CASH AND CASH EQUIVALENTS, END OF PERIOD $ 34,895,769 $ 57,589,567 ============ ============ SUPPLEMENTAL DISCLOSURE OF INFORMATION: Cash paid for income taxes $ 16,700,000 $ 14,907,800 SUPPLEMENTAL DISCLOSURE OF OTHER NON-CASH INVESTING ACTIVITY: Champion purchase option paid by restricted stock $ 250,000 $ - See notes to consolidated financial statements 5 DIRECT FOCUS, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED) 1. BASIS OF PRESENTATION The accompanying unaudited consolidated financial statements of Direct Focus, Inc. (the "Company") have been prepared in accordance with accounting principles generally accepted in the United States of America and pursuant to Securities and Exchange Commission rules and regulations. Certain information and footnote disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States of America have been condensed or omitted pursuant to such rules and regulations. These financial statements should be read in conjunction with the audited financial statements and notes thereto included in the Company's annual report for the fiscal year ended December 31, 2000. The financial information included herein reflects all adjustments (consisting of normal recurring adjustments) which are, in the opinion of management, necessary for a fair presentation of the results for interim periods presented. The results of operations for the interim periods are not necessarily indicative of the results to be expected for the full year. CONSOLIDATION - The consolidated financial statements of the Company include Direct Focus, Inc., Nautilus HPS, Inc., Nautilus, Inc., DFI Properties, LLC, BFI Advertising, Inc., DFI Sales, Inc., DFI Leaseco, LLC, Nautilus Fitness Products, Inc., Nautilus/Schwinn Fitness Group, Inc., DF Hebb Industries, Inc., Schwinn Fitness International SA, Schwinn Holdings International SA, and Schwinn Fitness SA. All intercompany transactions have been eliminated. SHORT-TERM INVESTMENTS - The Company invests from time-to-time in short-term investments, which consist primarily of commercial paper and corporate bonds with maturities at time of acquisition of greater than 90 days and less than one year. These short-term investments are typically held to maturity. RECENT ACCOUNTING PRONOUNCEMENTS - On January 1, 2001, the Company adopted Statement of Financial Accounting Standards ("SFAS") No. 133, "ACCOUNTING FOR DERIVATIVE INSTRUMENTS AND HEDGING ACTIVITIES," as amended, which establishes accounting and reporting standards for derivative instruments and hedging activities requiring that all derivatives be recognized in the balance sheet and measured at fair value. The adoption of SFAS No. 133 did not have a material effect on the Company's financial position, results of operations or cash flows. The Company adopted SFAS No. 141, BUSINESS COMBINATIONS, effective July 1, 2001. SFAS No. 141 requires all business combinations initiated after June 30, 2001 to be accounted for using the purchase method of accounting. In June 2001, the Financial Accounting Standards Board issued SFAS No. 142, "GOODWILL AND OTHER INTANGIBLE ASSETS." The statement requires discontinuing the amortization of goodwill and other intangible assets with indefinite useful lives. Instead, these assets are to be 6 tested periodically for impairment and written down to their fair market value as necessary. The Company adopted the provisions of this statement effective September 20, 2001 as a result of the Schwinn acquisition (see Note 2), the effect of which is to not amortize the goodwill recorded as part of this acquisition but to annually test it for impairment. SFAS No. 144, ACCOUNTING FOR THE IMPAIRMENT OR DISPOSAL OF LONG-LIVED ASSETS, addresses accounting and reporting for the impairment or disposal of long-lived assets. SFAS No. 144 supersedes SFAS No. 121, ACCOUNTING FOR THE IMPAIRMENT OF LONG-LIVED ASSETS AND FOR LONG-LIVED ASSETS TO BE DISPOSED OF. SFAS No. 144 establishes a single accounting model for long-lived assets to be disposed of by sale and expands on the guidance provided by SFAS No. 121 with respect to cash flow estimations. SFAS No. 144 becomes effective for the Company's fiscal year beginning January 1, 2002. The Company is evaluating SFAS No. 144 and has not yet determined the impact of adoption on its financial position or results of operations. 2. ACQUISITION OF SCHWINN Effective September 20, 2001, the Company acquired the accounts receivable, inventories, fixed assets and the foreign subsidiaries of the fitness equipment division ("Schwinn") of Schwinn/GT Corp. and its affiliates for a cash purchase price of approximately $67.5 million, including acquisition costs. Schwinn was acquired through a bankruptcy auction, completed on September 12, 2001, in the United States Bankruptcy Court for the District of Colorado. The Company's bid for Schwinn was submitted as part of a $151 million bid with Pacific Cycle, LLC, which was awarded the right to purchase Schwinn/GT Corp.'s cycling division through the Chapter 11 proceeding. Schwinn/GT Corp. filed voluntary petitions for reorganization under Chapter 11 of the U.S. Bankruptcy Code on July 16, 2001. The acquired assets include plant, equipment and other property used to manufacture, assemble, distribute and sell fitness equipment including treadmills, upright stationary bicycles, recumbent stationary bicycles, elliptical machines and stair-climbing machines. The company intends to continue to use the acquired assets for these purposes. The purchase price for Schwinn was determined in the court auction. The Company's bid was formulated on the basis of historical and projected financial performance. The Company financed the acquisition from cash on hand. In accordance with the Asset Purchase Agreement by and among the Company and Schwinn, the purchase price based on the formula set forth in the asset purchase agreement will be finalized late in the fourth quarter of 2001. 7 The total cost of the acquisition has been preliminarily allocated to the assets acquired and liabilities assumed as follows: Trade receivables $ 10,409,402 Inventories 18,408,845 Prepaid and other current assets 911,848 Property, plant and equipment 7,027,874 Other assets 39,479 Trademark 6,800,000 Goodwill 26,468,269 Liabilities Assumed (2,599,571) ------------ $ 67,466,146 ============ The Company has determined that the intangible asset associated with the Schwinn acquisition (a trademark valued at $6.8 million) has an indefinite useful life. However, as the expected use and cash flows from the trademark is expected to be approximately 20 years, the Company will amortize the trademark using the straight-line method over this period. The Company will evaluate the remaining useful life of the trademark that is being amortized each reporting period to determine whether events and circumstances warrant a revision to the remaining period of amortization. The unaudited pro forma financial information below for the three months and nine months ended September 30, 2001 and 2000 were prepared as if the transaction had occurred on January 1, 2000. The pro forma financial information includes all operating costs including corporate allocations and income taxes related to the Fitness Division of Schwinn/GT Corp. (in thousands, except per share data): THREE MONTHS ENDED SEPT. 30, NINE MONTHS ENDED SEPT. 30, ---------------------------- ---------------------------- 2001 2000 2001 2000 ------------ ------------ ------------ ------------ Revenue $ 108,256 $ 84,471 $ 303,890 $ 229,348 Net income 15,433 13,033 46,308 33,510 Basic earnings per share .44 .37 1.31 .95 Diluted earnings per share .43 .36 1.28 .93 The unaudited pro forma financial information is not necessarily indicative of what actual results would have been had the transaction occurred at the beginning of the respective year, nor does it purport to indicate the results of future operations of the Company. 3. INVENTORIES September 30, December 31, 2001 2000 ------------ ------------ Finished goods $ 29,890,219 $ 8,093,919 Work in process 1,239,898 1,160,647 Parts and components 6,737,884 3,398,551 ------------ ------------ Total $ 37,868,001 $ 12,653,117 ============ ============ 8 4. NOTE RECEIVABLE In May 2001, the Company entered into a financing agreement with Champion Performance Products ("Champion") and its primary shareholder to provide them with a revolving credit facility and a term loan. The loan is secured by certain assets of Champion and contains several financial covenants. Under the terms of the agreement, Champion may borrow up to a maximum of $3,000,000 under the revolving credit facility and a $140,000 term loan. Interest on both notes is at the current prime rate and is payable monthly. In return for providing the credit facilities and the issuance of $250,000 in value of the Company's restricted stock to Champion's primary shareholder, the Company has an option to purchase the outstanding common stock of Champion for $6 million through October 2002. 5. PROPERTY, PLANT AND EQUIPMENT Details of property, plant and equipment are summarized as follows at December 31: Estimated Sept. 30, Dec. 31, Useful Life 2001 2000 ----------- ------------ ------------ (in years) Land................................. N/A $ 2,149,258 $ 1,718,495 Buildings............................ 31.5 11,197,852 9,636,774 Computer equipment................... 2-5 9,206,876 5,179,365 Production equipment................. 5 7,076,217 2,778,679 Furniture and fixtures............... 5 1,267,641 915,040 Automobiles and trucks............... 7 338,976 53,000 ------------ ------------ 31,236,820 20,281,353 Less accumulated depreciation........ (5,749,323) (3,612,469) ------------ ------------ Property, plant and equipment, net... $ 25,487,497 $ 16,668,884 ============ ============ 6. RESEARCH AND DEVELOPMENT Internal research and development costs are expensed as incurred. Third party research and development costs are expensed when the contracted work has been performed. Research and development costs are included in cost of sales. Research and development expense was $507,000 and $225,000 for the quarters ended September 30, 2001 and 2000. Research and development expense was $1,406,000 and $667,000 for the first nine months of 2001 and 2000, respectively. 7. STOCK OPTIONS There were 514,061 options exercised at prices ranging from $.07 to $13.56 per share during the nine months ended September 30, 2001. There were 548,650 new options at prices ranging from $13.78 to $30.42 per share granted during the nine months ended September 30, 9 2001. There were 66,029 options cancelled at prices ranging from $6.07 to $23.02 per share during the nine months ended September 30, 2001. 8. OPERATING SEGMENTS The following table presents information about the Company's two operating segments (in thousands): DIRECT COMMERCIAL & RETAIL PRODUCTS PRODUCTS TOTAL THREE NINE THREE NINE THREE NINE MONTHS MONTHS MONTHS MONTHS MONTHS MONTHS ---------- ---------- ---------- ---------- ---------- ---------- PERIOD ENDED SEPTEMBER 30, 2001 Revenues from external customers $ 74,010 $ 210,529 $ 14,692 $ 28,037 $ 88,702 $ 238,566 ========== ========== ========== ========== ========== ========== Segment net income $ 15,807 $ 44,918 $ 957 $ 1,135 $ 16,764 $ 46,053 ========== ========== ========== ========== ========== ========== PERIOD ENDED SEPTEMBER 30, 2000 Revenues from external customers $ 51,143 $ 136,355 $ 6,691 $ 16,943 $ 57,834 $ 153,298 ========== ========== ========== ========== ========== ========== Segment net income $ 10,855 $ 27,974 $ 227 $ 195 $ 11,082 $ 28,169 ========== ========== ========== ========== ========== ========== 9. EARNINGS PER SHARE Basic and diluted earnings per share are reconciled as follows: THREE MONTHS ENDED THREE MONTHS ENDED SEPTEMBER 30, 2001 SEPTEMBER 30, 2000 ------------------------------------ ------------------------------------ PER SHARE PER SHARE INCOME SHARES AMOUNT INCOME SHARES AMOUNT ---------- ---------- ---------- ---------- ---------- ---------- Basic EPS: Net income $16,763,516 35,209,547 $ 0.48 $11,081,570 35,283,269 $ 0.31 Effect of dilutive securities: Stock options - 971,139 (0.02) - 902,903 0.00 ---------- ---------- ---------- ---------- ---------- ---------- Diluted EPS: Net income $16,763,516 36,180,686 $ 0.46 $11,081,570 36,186,172 $ 0.31 10 NINE MONTHS ENDED NINE MONTHS ENDED SEPTEMBER 30, 2001 SEPTEMBER 30, 2000 ------------------------------------ ------------------------------------ PER SHARE PER SHARE INCOME SHARES AMOUNT INCOME SHARES AMOUNT ---------- ---------- ---------- ---------- ---------- ---------- Basic EPS: Net income $46,052,914 35,268,137 $ 1.31 $28,169,089 35,280,281 $ 0.80 Effect of dilutive securities: Stock options - 822,704 (0.03) - 750,715 (0.02) ---------- ---------- ---------- ---------- ---------- ---------- Diluted EPS: Net income $46,052,914 36,090,841 $ 1.28 $28,169,089 36,030,996 $ 0.78 ========== ========== ========== ========== ========== ========== 10. STOCK REPURCHASE PROGRAM In January 2001, the Board of Directors authorized the expenditure of up to $20 million to purchase shares of Direct Focus, Inc. common stock in open market transactions. During the nine months ended September 30, 2001, the Company repurchased a total of 941,700 shares of common stock in open market transactions for an aggregate purchase price of $16.3 million. In October 2001, the Board of Directors authorized the repurchase of the Company's common stock in open-market transactions from time to time, commencing October 16, 2001 through and including January 31, 2002, provided the aggregate amount spent on such repurchases during this period will not exceed $10 million. The previously authorized expenditure of $20 million, which was to expire on October 31, 2001, was terminated by the Board of Directors. 11. STOCK SPLIT On July 13, 2001, the Board of Directors approved a three-for-two stock split in the form of a share dividend, payable August 13, 2001 to the Company's stockholders of record as of August 2, 2001. This split is reflected in all share and per share amounts in this report. 12. CONTINGENCIES The Company is subject to litigation, claims, and assessments in the ordinary course of business, many of which are covered in whole or in part by insurance. Management believes that any liability resulting from such matters will not have any material adverse effect on the Company's financial position, results of operations or cash flows. ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS Certain statements contained in this Form 10-Q, including, without limitation, statements containing the words "believes," "anticipates," "estimates," "intends," "expects," "projections," "should," and words of similar import, constitute "forward-looking statements." 11 Investors are cautioned that all forward-looking statements involve risks and uncertainties and various factors could cause actual results to differ materially from those in the forward-looking statements. From time to time and in this Form 10-Q, we may make forward-looking statements relating to our financial performance, including the following: o Anticipated revenues, expenses and gross margins; o Seasonal patterns; o Expense as a percentage of revenue; o Anticipated earnings; o New product introductions; and o Future capital expenditures. Numerous factors could affect our actual results, including the following: o Our reliance on a limited product line; o Market acceptance of our existing and future products; o Growth management challenges, including the growth resulting from the acquisition of the assets of Schwinn in September 2001; o Fluctuating advertising rates; o A decline in consumer spending due to unfavorable economic conditions; o Government regulatory action; o Our ability to effectively identify and negotiate any future strategic acquisitions; o Our ability to integrate the Schwinn business and any other acquired businesses into our operations; and o Unpredictable events and circumstances relating to international operations, including our use of foreign manufacturers. We describe certain of these and other key risk factors elsewhere in this Form 10-Q. Readers are further cautioned not to place undue reliance on forward-looking statements, which speak only as of the date of this Form 10-Q. We undertake no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date of this Form 10-Q or to reflect the occurrence of unanticipated events. RESULTS OF OPERATIONS We believe that period-to-period comparisons of our operating results are not necessarily indicative of future performance. You should consider our prospects in light of the risks, expenses and difficulties frequently encountered by companies experiencing rapid growth and, in particular, rapidly growing companies that operate in evolving markets. We may not be able to successfully address these risks and difficulties. Although we have experienced net sales growth in recent years, our net sales growth may not continue, and we cannot assure you of any future growth or profitability. 12 STATEMENT OF OPERATIONS DATA - THREE MONTHS ENDED SEPTEMBER 30, 2001 The following table presents certain financial data regarding our third quarter operations in 2001 and 2000, as a percentage of total revenues: QUARTER ENDED SEPTEMBER 30, 2001 2000 ------------ ------------ STATEMENT OF OPERATIONS DATA Net sales............................... 100.0% 100.0% Cost of sales........................... 37.2 32.5 ------------ ------------ Gross profit............................ 62.8 67.5 Operating expenses Selling and marketing........... 28.3 32.9 General and administrative...... 4.2 4.3 Royalties....................... 1.9 2.2 ------------ ------------ Total operating expenses................ 34.4 39.4 Operating income........................ 28.4 28.1 Other income............................ 1.1 1.8 ------------ ------------ Income before income taxes.............. 29.5 29.9 Income tax expense...................... 10.6 10.8 ------------ ------------ Net income.............................. 18.9% 19.2% ============ ============ COMPARISON OF THE QUARTERS ENDED SEPTEMBER 30, 2001 AND SEPTEMBER 30, 2000 NET SALES Net sales grew by 53.4% to $88.7 million in the third quarter of 2001 from $57.8 million in the third quarter of 2000. Sales within our direct products segment increased by 44.7% over prior year third quarter levels and accounted for $74.0 million, or 83.4%, of our aggregate net sales in the quarter. Sales within our commercial and retail products segment accounted for $14.7 million, or 16.6%, of our net sales. Sales growth in the third quarter of 2001 resulted from expanded direct marketing of Bowflex and Nautilus Sleep Systems products, as well as from the acquisition of Schwinn, which increased sales in our commercial and retail products segment by $4.3 million. Within our direct products segment, with respect to both our Bowflex products and our Nautilus Sleep Systems, we intend to further expand our use of spot television commercials and infomercials during the remainder of 2001 by increasing our presence in existing television markets and entering new television markets. We intend to increase sales within our commercial and retail products segment due to the Schwinn acquisition and by developing new products and expanding our sales efforts both domestically and internationally. 13 Notwithstanding our product diversification efforts, we anticipate that sales of our Bowflex Power Pro will continue to account for a substantial portion of our net sales for the foreseeable future. Any significant diminished consumer interest in this product line would sharply reduce our net sales and profitability. In addition, the success of each of our products depends substantially on how consumers decide to spend their money. Unfavorable economic conditions may depress consumer spending, especially for premium priced products like ours. During the third quarter of 2001, we continued to experience unusually strong consumer demand for our Bowflex products compared to 2000. We believe this stronger than normal growth rate will not continue in future years. Our direct marketing business is largely dependent upon national cable television advertising, and we found there was considerable available time and rates were favorable in the third quarter of 2001, resulting in more time purchased and stronger sales. We believe sales within our commercial and retail products segment, although stronger than the third quarter of 2000, will typically be lower in the second and third quarters of the year than in the first and fourth quarters. We believe the principle reason for this trend is the commercial and retail fitness industry's preparation for the impact of New Year's fitness resolutions and seasonal weather patterns related to colder winter months. GROSS PROFIT Gross profit grew 42.6% to $55.7 million in the third quarter of 2001, from $39.1 million in the same period a year ago. Our overall gross profit margin decreased 4.7% to 62.8% in the third quarter of 2001, from 67.5% in the third quarter of 2000, as a result of the shift of product mix due to the acquisition of Schwinn and stronger than expected third quarter sales in the commercial and retail segment. Our proportion of commercial and retail sales as a percentage of total net sales increased to 16.6% from 12.3% while our proportion of direct sales as a percentage of total sales decreased to 83.4% from 87.7%. The gross margin within our direct products segment was 69.6% in the third quarter of 2001. Within our direct segment, we expect a lower percentage gross profit margin contribution from our Nautilus Sleep Systems as we continue our direct marketing campaign for this product. Similar to our Bowflex products, with the anticipated future higher sales volume of Nautilus Sleep Systems, we are starting to take advantage of overseas production and better pricing from domestic suppliers to strengthen the margins for these products. The decrease in gross margin within our commercial and retail products segment to 28.7% in 2001 compared with 33.5% in 2000 for the third quarters respectively, is due to the Schwinn acquisition and higher research and development expenditures for the Nautilus consumer fitness products. Schwinn's manufactured treadmill inventory was subject to purchase accounting guidelines which require step-up basis adjustments. We stepped up the value of manufactured finished goods inventory acquired, in accordance with accounting principles generally accepted in the United States of America. This adjustment is to state the value of such inventories at its net realizable value, less a margin to allow for costs incurred to sell such inventory. This adjustment applies only to the inventory manufactured by Schwinn for resale to 14 third parties. In the fourth quarter of 2001 we expect our commercial and retail product segment to have a lower gross margin due to purchase accounting guidelines for Schwinn manufactured treadmill inventory. OPERATING EXPENSES SELLING AND MARKETING Selling and marketing expenses grew to $25.1 million in the third quarter of 2001 from $19.1 million in the same period a year ago, an increase of 31.6%. This increase in selling and marketing expenses resulted primarily from the expansion of our direct marketing campaign for Bowflex products and Nautilus Sleep Systems and variable costs associated with our sales growth. As a percentage of net sales, overall selling and marketing expenses decreased to 28.3% in the third quarter of 2001 from 32.9% in the third quarter of 2000. The decrease was a result of the higher proportion of commercial and retail product sales due to the acquisition of Schwinn combined with the availability of advertising time and the reduction of advertising rates as the economy has slowed. Overall, we expect that our selling and marketing expenses will increase in real dollar terms, but not as a percentage of net sales, as we: o Continue to expand our Bowflex direct marketing campaign; o Increase the commercial and retail segment sales as a percentage of our overall sales; and o Expand the direct marketing campaign for our Nautilus Sleep Systems. GENERAL AND ADMINISTRATIVE General and administrative expenses grew to $3.7 million in the third quarter of 2001 from $2.5 million in the same period a year ago, an increase of 51.5%. Our direct marketing business accounted for $0.8 million of the increase, due primarily to increased staffing and infrastructure expenses necessary to support our growth. Our commercial and retail operations accounted for the remaining increase primarily due to the Schwinn acquisition. As a percentage of net sales, general and administrative expenses decreased to 4.2% in the third quarter of 2001 from 4.3% in the same period a year ago. We believe that our general and administrative expenses will increase in future periods in real dollar terms, and increase marginally as a percentage of sales. ROYALTY Royalty expense grew to $1.7 million in the third quarter of 2001 from $1.3 million in the same period a year ago, an increase of 30.8%. Both our direct and commercial/retail segments have several royalty agreements. The increase in our royalty expenses is primarily attributable to the increased sales of our Bowflex products in the quarter. Our royalty expenses will increase if sales of our Bowflex products continue to increase. In addition, the acquisition of Schwinn will result in increased royalty expenses in future periods. 15 OTHER INCOME In the third quarter of 2001, other income was $1.0 million compared to $1.1 million for the same period a year ago. The decrease resulted primarily from lower interest earned on invested cash and cash equivalents due to considerable interest rate cuts in 2001 offsetting the effect of higher invested cash amounts. Interest income will drop considerably in future periods due to the lower rate environment and the use of cash to acquire Schwinn. INCOME TAX EXPENSE Income tax expense increased by $3.2 million for the third quarter of 2001 because of the growth in our income before taxes. We expect our income tax expense to increase in line with increases of our income before taxes. NET INCOME For the reasons discussed above, net income grew to $16.8 million in the third quarter of 2001 from $11.1 million in the same period a year ago, an increase of 51.3%. STATEMENT OF OPERATIONS DATA - NINE MONTHS ENDED SEPTEMBER 30, 2001 The following table presents certain financial data regarding operations for the first nine months of 2001 and 2000, as a percentage of total revenues: NINE MONTHS ENDED SEPTEMBER 30, ---------------------------- 2001 2000 ------------ ------------ Net sales............................... 100.0% 100.0% Cost of sales........................... 35.2 33.2 ------------ ------------ Gross profit............................ 64.8 66.8 Operating expenses Selling and marketing........... 29.7 33.4 General and administrative...... 4.3 4.1 Royalties....................... 2.1 2.3 ------------ ------------ Total operating expenses................ 36.1 39.8 Operating income........................ 28.6 27.0 Other income............................ 1.5 1.7 ------------ ------------ Income before income taxes.............. 30.2 28.7 Income tax expense...................... 10.9 10.3 ------------ ------------ Net income.............................. 19.3% 18.4% ============ ============ 16 COMPARISON OF THE NINE MONTHS ENDED SEPTEMBER 30, 2001 AND SEPTEMBER 30, 2000 NET SALES Net sales for the first nine months of 2001 increased 55.6% to $238.6 million, from $153.3 million in the same period in 2000. Direct marketing sales for the first nine months of 2001 increased by 54.4% to $210.5 million. Sales within our commercial and retail business accounted for $28.0 million of our net sales. Sales growth in the nine-month period of 2001 primarily resulted from expanded direct marketing of our Bowflex and Nautilus Sleep System products. GROSS PROFIT Gross profit grew 50.9% to $154.5 million in the first nine months of 2001, from $102.4 million in the same period a year ago. Our gross profit margin decreased by 2.0% to 64.8% in the third quarter of 2001, from 66.8% in the first nine months of 2000, as a result of the shift of product mix due to the acquisition of Schwinn and strong sales in the commercial and retail segment. OPERATING EXPENSES SELLING AND MARKETING Selling and marketing expenses grew to $70.9 million in the first nine months of 2001 from $51.3 million in the same period a year ago, an increase of 38.2%. This increase in selling and marketing expenses resulted primarily from the continued expansion of our direct marketing campaign and variable costs associated with our sales growth. As a percentage of net sales, selling and marketing expenses decreased by 3.7% to 29.7% for the first nine months of 2001 compared to 33.4% for the same period in the prior year mainly due to the higher proportion of commercial and retail product sales combined with the availability of advertising time and the reduction of advertising rates as the economy has slowed. GENERAL AND ADMINISTRATIVE General and administrative expenses grew to $10.3 million for the first nine months of 2001 from $6.2 million in the same period a year ago, a 65.7% increase. Our direct marketing business accounted for $3.4 million of the increase through the first nine months of 2001 due primarily to increased staffing and infrastructure expenses necessary to support our growth. Commercial and retail operations accounted for the remaining increase of $0.7 million. As a percentage of net sales, general and administrative expenses increased to 4.3% for the first nine months of 2001 from 4.1% in the same period a year ago. ROYALTY Royalty expense grew by 45.0% to $5.0 million during the first nine months 2001 from $3.5 million for the same period a year ago. The increase in royalty expenses is primarily related to Bowflex product sales for 2001. 17 OTHER INCOME In the first nine months of 2001, other income increased to $3.7 million from $2.6 million over the same period a year ago, due to higher average cash balances during the period that increased our interest income. INCOME TAX EXPENSE Income tax expense increased by $10.1 million for the first nine months of 2001 due to the Company's growth in income before taxes. NET INCOME For the reasons discussed above, net income for the first nine months of 2001 grew to $46.1 million from $28.2 million in the same period a year ago. The percentage increase in net income over the first nine months of 2000 was 63.5%. LIQUIDITY AND CAPITAL RESOURCES Historically, we have financed our growth primarily from cash generated by our operating activities. During the first nine months of 2001, our operating activities generated approximately $55.3 million in net cash, which contributed to an aggregate $34.9 million balance in cash and cash equivalents and $9.2 million of short-term investments. The cash and cash equivalent balance dropped from $77.2 million at December 31, 2000 due primarily to the $67.5 million paid to acquire Schwinn. We anticipate that our working capital requirements will increase as a result of growing our commercial and retail segment through the acquisition of Schwinn and internal growth. We also expect to materially increase our cash expenditures on spot commercials and infomercials as we expand the direct marketing campaigns for our Bowflex products and Nautilus Sleep Systems. In January 2001, our Board of Directors authorized management to repurchase up to $20 million of the company's common stock in open-market transactions, with the terms of the purchases to be determined by management based on market conditions. In the first nine months of 2001, the Company used $16.3 million of the authorized $20 million to repurchase shares. A $10 million repurchase program was approved in October 2001 by the board of directors and the remaining balance of the $20 million repurchase program was terminated. We maintain a $10 million line of credit with US Bank. The line of credit is secured by certain assets and contains several financial covenants. As of the date of this filing, we are in compliance with all covenants applicable to the line of credit and there is no outstanding balance under the line. We believe our existing cash balances, combined with our line of credit, will be sufficient to meet our capital requirements for at least the next 12 months. 18 RECENT ACCOUNTING PRONOUNCEMENTS On January 1, 2001, the Company adopted Statement of Financial Accounting Standards ("SFAS") No. 133, "ACCOUNTING FOR DERIVATIVE INSTRUMENTS AND HEDGING ACTIVITIES," as amended, which establishes accounting and reporting standards for derivative instruments and hedging activities requiring that all derivatives be recognized in the balance sheet and measured at fair value. The adoption of SFAS No. 133 did not have a material effect on the Company's financial position, results of operations or cash flows. The Company adopted SFAS No. 141, BUSINESS COMBINATIONS, effective July 1, 2001. SFAS No. 141 requires all business combinations initiated after June 30, 2001 to be accounted for using the purchase method of accounting. In June 2001, the Financial Accounting Standards Board issued SFAS No. 142, "GOODWILL AND OTHER INTANGIBLE ASSETS." The statement requires discontinuing the amortization of goodwill and other intangible assets with indefinite useful lives. Instead, these assets are to be tested periodically for impairment and written down to their fair market value as necessary. The Company adopted the provisions of this statement effective September 20, 2001 as a result of the Schwinn acquisition, the effect of which is to not amortize the goodwill recorded as part of this acquisition but to annually test it for impairment. SFAS No. 144, ACCOUNTING FOR THE IMPAIRMENT OR DISPOSAL OF LONG-LIVED ASSETS, addresses accounting and reporting for the impairment or disposal of long-lived assets. SFAS No. 144 supersedes SFAS No. 121, ACCOUNTING FOR THE IMPAIRMENT OF LONG-LIVED ASSETS AND FOR LONG-LIVED ASSETS TO BE DISPOSED OF. SFAS No. 144 establishes a single accounting model for long-lived assets to be disposed of by sale and expands on the guidance provided by SFAS No. 121 with respect to cash flow estimations. SFAS No. 144 becomes effective for the Company's fiscal year beginning January 1, 2002. The Company is evaluating SFAS No. 144 and has not yet determined the impact of adoption on its financial position or results of operations. ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK We have primarily invested cash with banks and in liquid debt instruments purchased with maturity dates of less than one year. Our bank deposits may exceed federally insured limits and there is risk of loss of the entire principal with any debt instrument. To reduce risk of loss, we limit our exposure to any one debt issuer and require certain minimum ratings for debt instruments that we purchase. FOREIGN EXCHANGE RISK The Company is exposed to foreign exchange risk to the extent of fluctuations in the Euro and Swiss Franc. Based upon the relative size of the Company's operations in Europe, management does not believe that the reasonably possible near-term change in the related exchange rate would have a material effect on the Company's financial position, results of operations or cash flows. 19 PART II - OTHER INFORMATION ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K (a) Exhibits The following exhibits are filed herewith and this list constitutes the exhibit index. EXHIBIT NO. DOCUMENT DESCRIPTION 2.1 Trademark License Agreement by and between Pacific Direct, LLC., Nautilus, Inc., and Schwinn Acquisition, LLC. (b) Reports on Form 8-K The Company filed a report on Form 8-K dated October 4, 2001, reporting the acquisition of Schwinn. 20 SIGNATURES Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. DIRECT FOCUS, INC. (Registrant) November 12, 2001 By: /s/ Brian R. Cook - ----------------- --------------------------------------- Brian R. Cook, Chief Executive Officer November 12, 2001 By: /s/ Rod W. Rice - ----------------- --------------------------------------- Rod W. Rice, Chief Financial Officer, Treasurer and Secretary (Principal Financial and Accounting Officer) 21