EXHIBIT 24.2
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                                POWER OF ATTORNEY

                                C. ROWLAND HANSON




         KNOW ALL MEN BY THESE PRESENTS, that the undersigned, C. Rowland
Hanson, hereby constitutes and appoints Brian R. Cook or Rod W. Rice, severally
and not jointly, his true and lawful attorney-in-fact and agent, for him and his
name, place and stead, in any and all capacities, to sign the Form 10-K of
Direct Focus, Inc., a Washington corporation, for the fiscal year ended December
31, 2001, and any amendments or supplements thereto, and to file this Power of
Attorney and the Form 10-K, with all exhibits thereto, and other documents in
connection therewith, with the Securities and Exchange Commission and the NASDAQ
National Market System, granting unto said attorney-in-fact and agent full power
and authority to do and perform each requisite and necessary act to be done in
and about the premises, as fully to all intents and purposes as he might or
could do in person, hereby ratifying and confirming all that said
attorney-in-fact and agent, may do or cause to be done by virtue hereof.

         Dated this 25th day of March, 2002.

         Signature:

         /s/ C. Rowland Hanson
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         C. Rowland Hanson