Securities and Exchange Commission Washington, D.C. 20549 FORM 10-K Annual Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 For the fiscal year ended December 31, 1998 Commission File Number 1-2981 FIRSTAR CORPORATION Wisconsin 39-1940778 (State of Incorporation) (I.R.S. Employer Identification No.) 777 East Wisconsin Avenue, Milwaukee, Wisconsin 53202 Telephone Number (414) 765-4321 Securities registered pursuant to Section 12(b) of the Act: Name of Each Exchange on Title of Each Class Which Registered ------------------- ------------------------- Common Stock, $0.01 par value New York Stock Exchange, Inc. Preferred Share Purchase Rights New York Stock Exchange, Inc. Securities Registered Pursuant to Section 12(g) of the Act: None Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. YES X NO Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of the registrant's knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K. [X] As of March 1, 1999, 220,250,656 shares of common stock were outstanding, and the aggregate market value of the shares (based upon the closing price) held by nonaffiliates was approximately $17.3 billion. Documents Incorporated by Reference: Portions of the 1999 Notice of Annual Meeting and Proxy Statement are incorporated by reference into Part III of the Form 10-K. FORM 10-K TABLE OF CONTENTS Part I Page - ---------------------------------------------------------------------------- Item 1 - Business.........................................................1 Item 2 - Properties.......................................................2 Item 3 - Legal Proceedings................................................2 Item 4 - Submission of Matters to a Vote of Security Holders..............2 Part II - ---------------------------------------------------------------------------- Item 5 - Market for Registrant's Common Equity and Related Stockholder Matters..........................................................2 Item 6 - Selected Financial Data..........................................3 Item 7 - Management's Discussion and Analysis of Financial Condition and Results of Operations............................................3 Item 7A - Quantitative and Qualitative Disclosures About Market Risk.......3 Item 8 - Financial Statements and Supplementary Data......................3 Item 9 - Changes in and Disagreements with Accountants on Accounting and Financial Disclosure.........................................3 Part III - ---------------------------------------------------------------------------- Item 10 - Directors and Executive Officers of the Registrant...............3 Item 11 - Executive Compensation...........................................5 Item 12 - Security Ownership of Certain Beneficial Owners and Management...................................................5 Item 13 - Certain Relationships and Related Transactions...................5 - ---------------------------------------------------------------------------- Part IV - ---------------------------------------------------------------------------- Item 14 - Exhibits, Financial Statement Schedules and Reports on Form 8-K......................................................5 - ---------------------------------------------------------------------------- SIGNATURES.................................................................7 - ---------------------------------------------------------------------------- PART I ITEM 1. BUSINESS General Firstar Corporation ("Firstar") is the organization created by the merger of Star Banc Corporation and Firstar Corporation("old Firstar Corporation") on November 20, 1998. Firstar is a regional, multi-state bank holding company headquartered in Milwaukee, Wisconsin. Firstar owns 100 percent of the capital stock of eight bank subsidiaries having over 700 banking offices in Wisconsin, Ohio, Iowa, Minnesota, Illinois, Indiana, Kentucky, Tennessee and Arizona. Firstar also owns various nonbank and limited purpose bank subsidiaries engaged in related financial services. Firstar provides banking services throughout the midwestern United States. Firstar's bank subsidiaries provide a broad range of financial services for companies based in its market region, national business organizations, governmental entities and individuals. These commercial and consumer banking activities include accepting demand, time and savings deposits; making both secured and unsecured business and personal loans; and issuing and servicing credit cards. The bank subsidiaries also engage in correspondent banking and provide a full range of trust and investment management services to individual and corporate customers. International banking services consisting of foreign trade financing, issuance and confirmation of letters of credit, funds collection and foreign exchange transactions are conducted. Nonbank subsidiaries provide retail brokerage services, trust and investment management services, residential mortgage banking activities, consumer financing, title insurance, business insurance, consumer and credit related insurance, and corporate operational services. Firstar's operations include three primary business segments: consumer banking, wholesale banking, and trust and private banking. Information on these lines of business are included in Note 25 of the Notes to Consolidated Financial Statements included in Firstar's 1998 Annual Report to Shareholders which is incorporated herein by reference. Competition Banking and bank-related services are highly competitive. Firstar's subsidiaries compete primarily in the Midwestern United States with numerous competitors, some of which are larger and have greater financial resources. Firstar competes with other commercial banks and financial intermediaries, such as savings banks, savings and loan associations, credit unions, mortgage companies, leasing companies and a variety of financial services and advisory companies located throughout the country. Supervision Firstar's business activities as a bank holding company are regulated by the Federal Reserve Board under the Bank Holding Company Act of 1956, as amended. The activities of Firstar and those of its banking and nonbanking subsidiaries are limited to the business of banking and activities closely related or incidental to banking. The business of banking is highly regulated, and there are various requirements and restrictions in the laws of the United States and the states in which the subsidiary banks operate including the requirement to maintain reserves against deposits and adequate capital to support their operations, restrictions on the nature and amount of loans which may be made by the banks, restrictions relating to investment (including loans to and investments in affiliates), branching and other activities of the banks. Firstar's subsidiary banks with national charters are supervised and examined by the Comptroller of the Currency. The subsidiary banks with state charters are supervised and examined by their respective state banking agencies and either by the Federal Reserve if a member bank of the Federal Reserve or by the Federal Deposit Insurance Corporation("FDIC") if a nonmember. All of the Firstar subsidiary banks are also subject to examination by the FDIC. -1- In recent years Congress has enacted significant legislation which has substantially changed the federal deposit insurance system and the regulatory environment in which depository institutions and their holding companies operate. The Financial Institutions Reform, Recovery and Enforcement Act of 1989 ("FIRREA"), the Comprehensive Thrift and Bank Fraud Prosecution and Taxpayer Recovery Act of 1990 and the Federal Deposit Insurance Corporation Improvement Act of 1991 ("FDICIA") have significantly increased the enforcement powers of the federal regulatory agencies having supervisory authority over Firstar and its subsidiaries. FIRREA also provides that all commonly controlled FDIC insured depository institutions may be held liable for any loss incurred by the FDIC resulting from a failure of, or any assistance given by the FDIC, to any of such commonly controlled institutions. Federal regulatory agencies have implemented provisions of FDICIA with respect to taking prompt corrective action when a depository institution's capital falls to certain levels. Under the rules, five capital categories have been established which range from "critically undercapitalized" to "well capitalized". Failure of a depository institution to maintain a capital level within the top two categories will result in specific actions from the federal regulatory agencies. These actions could include the inability to pay dividends, restricting new business activity, prohibiting bank acquisitions, asset growth limitations and other restrictions on a case by case basis. In addition to the impact of regulation, commercial banks are affected significantly by the actions of the Federal Reserve Board as it attempts to control the money supply and credit availability in order to influence the economy. Changes to such monetary policies have had a significant effect on operating results of financial institutions in the past and are expected to have such an effect in the future; however, the effect of possible future changes in such policies on the business and operations of Firstar cannot be determined. ITEM 2. PROPERTIES On December 31, 1998, Firstar had 705 banking locations, of which 370 were owned and 335 were leased. All of these offices are considered by management to be well maintained and adequate for the purpose intended. See Note 8 of the Notes to Consolidated Financial Statements included in Firstar's 1998 Annual Report to Shareholders which is incorporated herein by reference for further information on properties. ITEM 3. LEGAL PROCEEDINGS 	Firstar and its subsidiaries are subject to various legal actions and proceedings in the normal course of business, some of which involve substantial claims for compensatory or punitive damages. Although litigation is subject to many uncertainties and the ultimate exposure with respect to these matters cannot be ascertained, management does not believe that the final outcomes will have a material adverse effect on the financial condition of Firstar. ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS 	Special meetings of shareholders of old Firstar Corporation and Star Banc Corporation were held on October 27, 1998 to approve the merger of the two companies. The result of this vote was previously reported in the Form 10Q of Firstar for the period ended September 30, 1998. PART II ITEM 5. MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER MATTERS See Note 28 of the Notes to the Consolidated Financial Statements included in Firstar's 1998 Annual Report to Shareholders which is incorporated by reference for information on stock price ranges and dividends. The principal markets for the quotations of stock prices is the New York Stock Exchange. There were 21,558 holders of record of Firstar's $0.01 par value Common Stock on March 1, 1999. -2- ITEM 6. SELECTED FINANCIAL DATA The information required by this item is included on page 15 of Firstar's 1998 Annual Report to Shareholders which is incorporated by reference. ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS	OF OPERATIONS The information required by this item is included on pages 16 to 33 of Firstar's 1998 Annual Report to Shareholders which is incorporated by reference. ITEM 7A. QUATITIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK The information required by this item is included on pages 19 to 21 of Firstar's 1998 Annual Report to Shareholders which is incorporated by reference. ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA The Consolidated Financial Statements of Firstar, the accompanying Notes to Consolidated Financial Statements and the Report of Independent Auditors contained in Firstar's 1998 Annual Report to Shareholders are incorporated by reference. ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE The Form 8-K of Firstar dated March 9, 1999 is incorporated by reference. This filing reported the dismissal of Arthur Anderson LLP and the appointment of PricewaterhouseCoopers LLP as Firstar's independent public accountants. PART III ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT The Notice of the 1999 Annual Meeting and Proxy Statement filed pursuant to Regulation 14A is incorporated by reference. Executive Officers of the Registrant The following is a list of the twenty executive officers of Firstar as of December 31, 1998. All of these officers are elected annually by their respective boards of directors. All of the officers have been employed by Firstar or Star Banc Corporation and/or one or more of its subsidiaries during the past five years with the exceptions of Messrs Arrigoni and Berta who were previously employed by banking organizations acquired by Firstar. There are no family relationships between any of the executive officers. Name 	 Age Position Jerry A Grundhofer 54 President and Chief Executive Officer (Since June 1993) Daniel A Arrigoni 48 Executive Vice President, Mortgage Banking (Since December 1998) 	 	 John A Becker 56 Vice Chairman and Chief Operating Officer (Since January 1990) Kathy P. Beechem 47 Executive Vice President, Metro and In-Store Banking (Since December 1998) -3- Daniel B. Benhase 39 Executive Vice President, Trust and Investments (Since 1994) 	 Vince A. Berta 40 Executive Vice President, Western Kentucky Region (Since December 1998) Joseph A. Campanella 56 Executive Vice President, Community Banking (Since June 1991) Richard K. Davis 40 Vice Chairman, Consumer Banking (Since November 1993) Roger L. Fitzimonds 60 Chairman of the Board (Since February 1991) Timothy J. Fogerty 41 Executive Vice President, Operations (Since 1995) Kenneth R. Griffith 51 Executive Vice President, Retail Lending and Finance Company (Since December 1998) John R. Heistad 52 Executive Vice President, Credit Administration (Since January 1992) Jerome C. Kohlhepp 53 Executive Vice President, Specialized Lending (Since 1994) Mark J.Masuhr 55 Executive Vice President, Commercial Products (Since December 1998) David M. Moffett 46 Vice Chairman and Chief Financial Officer (Since September 1993) Ronald E. Roder 50 Executive Vice President, Information Services (Since December 1988) Stephen E. Smith 51 Executive Vice President, Human Resources (Since 1995) Mary Ellen Stanek 42 President and Chief Executive Officer, Firstar Investment Research and Management Company (Since April 1994) Patricia A. Wesner 45 Executive Vice President, Credit Card/ Debit Card (Since December 1998) Jay B. Williams 47 Executive Vice President, Sales and Marketing (Since December 1998) -4- ITEM 11. EXECUTIVE COMPENSATION The Notice of the 1999 Annual Meeting and Proxy Statement filed pursuant to Regulation 14A is incorporated by reference. ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT The Notice of the 1999 Annual Meeting and Proxy Statement filed pursuant to Regulation 14A is incorporated by reference. ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS The Notice of the 1999 Annual Meeting and Proxy Statement filed pursuant to Regulation 14A is incorporated by reference. PART IV ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K (a)1. Financial Statements The following financial statements of Firstar are incorporated by reference from pages 34 to 58 of the 1998 Annual Report to Shareholders. Consolidated Balance Sheets as of December 31, 1998 and 1997 Consolidated Statements of Income for the Years Ended December 31, 1998, 1997 and 1996 Consolidated Statements of Shareholders' Equity for the Years Ended December 31, 1998, 1997 and 1996 Consolidated Statements of Cash Flows for the Years Ended December 31, 1998, 1997 and 1996 Notes to Consolidated Financial Statements Independent Auditors' Report (a)2. Financial Statement Schedules All financial statement schedules have been included in the consolidated financial statements or are either not applicable or not significant. (a)3. Exhibits 3.1 Articles of Incorporation of Firstar Corporation (incorporated by reference to Exhibit 3.1 of the Registration Statement No. 333-64099 of Firstar) 3.2 By-Laws of Firstar Corporation (incorporated by reference to Exhibit 3.2 of the Registration Statement No. 333-64099 Firstar) 4.1 Preferred Shares Purchase Rights Plan of Firstar Corporation (incorporated by reference to Exhibit 4.1 of Form 8-K/A dated November 20, 1998 of Firstar) 10.1 1986 Stock Incentive Plan(previously filed as an exhibit to Star Banc Corporation's Registration Statement No. 33-9494 and incorporated by reference) 10.2 Amended 1991 Stock Incentive Plan (previosly filed as an exhibit to Star Banc Corporation's 1993 Proxy Statement and incorporated by reference) 10.3 1987 Deferred Compensation Plan (previously filed as an exhibit to Star Banc Corporation's Registration Statement No. 33-10085 and incorporated by reference) 10.4 1996 Stock Incentive Plan (previously filed as an exhibit to Star Banc Corporation's 1996 Proxy Statement and incorporated by reference) 10.5 Severence and Employment Agreements of Messrs. Fitzsimonds and Becker (incorporated by reference to Exhibits 10.1 and 10.2 of the Registration Statement No. 333-64099 of Firstar) -5- 10.6 Severence and Employment Agreements of Mr. Grundhofer 13. 1998 Annual Report to Shareholders 21. Subsidiaries of Firstar Corporation 23. Consent of Independent Auditors 24. Powers of Attorney 27. Financial Data Schedule Firstar will file with the Commission its long-term debt indentures as exhibits upon request. Copies of exhibits may be obtained at a cost of 30 cents per page upon written request to the chief financial officer. (b) A Form 8-K dated November 20, 1998 was filed relating to the completed merger of Star Banc Corporation and Firstar Corporation. A Form 8-K/A dated November 20, 1998 was filed relating to the adoption of the Preferred Shares Purchase Plan of Firstar A Form 8-K dated March 9, 1999 was filed relating to the change of Firstar's independent public accountants, the announcement of a three-for-one stock split and the announcement of a stock buyback plan. -6- SIGNATURES Pursuant to the requirements of Section 13 or 15 (d) of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, duly authorized as of March 22, 1999. FIRSTAR CORPORATION /s/ Jerry A. Grundhofer ------------------------ Jerry A. Grundhofer President, Chief Executive Officer and Director Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the Registrant and in the capacities indicated as of March 22, 1999. /s/ Jerry A. Grundhofer /s/ Roger L. Fitzsimonds - -------------------------- ------------------------ Jerry A. Grundhofer Roger L. Fitzsimonds President, Chief Executive Chairman and Director Officer and Director /s/ David M. Moffett /s/ James D. Hogan - -------------------------- ------------------------ David M. Moffett James D. Hogan Vice Chairman and Chief Senior Vice President Financial Officer and Controller DIRECTORS Paul M Baker* Michael E. Batten* James R. Bridgeland, Jr.* Laurance L. Browning, Jr.* Victoria B. Buyniski* Robert C. Buchanan* Samuel M. Cassidy* George M. Chester, Jr* V. Anderson Coombe* John C. Dannemiller* James L. Forbes* David B. Garvin* J. P. Hayden, Jr* Joe F. Hladky* Roger L. Howe* Thomas J. Klinedinst, Jr.* William H. Lacy* Sheldon B. Lubar* Kenneth P. Manning* Daniel F. McKeithan, Jr.* Charles S. Mechem, Jr.* Daniel J. Meyer* David B. O'Maley* Robert J. O'Toole* O'dell M. Owens, M.D.,M.P.H.* Thomas E. Petry* Judith D. Pyle John J. Stollenwerk* Oliver W. Waddell* William W. Wirtz 		 *By: /s/ Jerry A. Grundhofer - ----------------------------- Jerry A. Grundhofer Attorney-in-fact -7-