UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                   FORM 12b-25

                           NOTIFICATION OF LATE FILING

                         Commission File Number: 0-28053

  [ ] Form 10-KSB [ ] Form 20-F [ ] Form 11-K [ X ] Form 10-QSB [ ] Form N-SAR

For Period Ended:  March 31, 2004

[  ]   Transition Report on Form 10-KSB    [  ] Transition Report on Form 10-QSB
[  ]   Report on Form 20-F                 [  ] Transition Report on Form N-SAR
[  ]   Transition Report on Form 11-K

For the Transition Period Ended:
                                    --------------------------

  Read Attached Instruction Sheet Before Preparing Form. Please Print or Type.

Nothing in this form shall be construed to imply that the Commission has
verified any information contained herein.

If the notification relates to a portion of the filing checked above, identify
the Item(s) to which the notification relates:


                         PART I - REGISTRANT INFORMATION

Investment Associates, Inc.
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Full Name of Registrant


Not Applicable
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Former Name if Applicable


Suite 810, 1708 Dolphin Avenue
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Address of Principal Executive Office (Street and Number)


Kelowna, British Columbia, Canada  V1Y 9S4
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City, State and Zip Code



                        PART II - RULES 12b-25(b) AND (c)

If the subject report could not be filed without unreasonable effort or expense
and the registrant seeks relief pursuant to Rule 12b-25(b), the following should
be completed.

                           (Check box if appropriate)

[X]  The reasons described in reasonable detail in Part III of this form could
     not be eliminated without unreasonable effort or expense;

[X]  The subject annual report, semi-annual report, transition report on Form
     10-K, Form 20-F, 11-K, Form N-SAR or Form N-CSR, or portion thereof, will
     be filed on or before the fifteenth calendar day following the prescribed
     due date; or the subject quarterly report of transition report on Form
     10-Q, or portion thereof, will be filed on or before the fifth calendar day
     following the prescribed due date; and

[ ]  The accountant's statement or other exhibit required by Rule 12b-25(c)
     has been attached if applicable.


                              PART III - NARRATIVE

State below in reasonable detail the reasons why Forms 10-KSB, 20-F, 11-K,
10-QSB, N-SAR, N-CSR or the transition report portion thereof, could not be
filed within the prescribed time period:

         Additional time was required for the preparation and filing of the
         Company's unaudited financial statements for the quarter ending March
         31, 2004. The Company's Form 10-QSB is expected to be completed and
         filed on or before May 24, 2004.


                           PART IV - OTHER INFORMATION

1.   Name and telephone number of person to contact in regard to this
     notification:

         Robert Hemmerling             (250)               868-8177
         ---------------------       -----------       -----------------
         (Name)                      (Area Code)       (Telephone Number)

2.   Have all other periodic reports required under Section 13 or 15(d) of the
     Securities Exchange Act of 1934 or Section 30 of the Investment Company Act
     of 1940 during the preceding 12 months or for such shorter period that the
     registrant was required to file such report(s) been filed? If answer is no,
     identify report(s).
                            [ X ] Yes [ ] No

3.   Is it anticipated that any significant change in results of operations from
     the corresponding period for the last fiscal year will be reflected by the
     earnings statements to be included in the subject report or portion
     thereof?
                            [ ] Yes [ X ] No

If so, attach an explanation of the anticipated change, both narratively and
quantitatively, and, if appropriate, state the reasons why a reasonable estimate
of the results cannot be made.


                           INVESTMENT ASSOCIATES, INC.
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                  (Name of Registrant as Specified in Charter)

Has caused this notification to be signed on its behalf by the undersigned
thereunto duly authorized.


Date: May 14, 2004                 By:  /s/ Robert Hemmerling
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                                        Robert Hemmerling,
                                        C.F.O., Secretary/Treasurer and Director


INSTRUCTION: The form may be signed by an executive officer of the registrant or
by any other duly authorized representative. The name and title of the person
signing the form shall be typed or printed beneath the signature. If the
statement is signed on behalf of the registrant by an authorized representative
(other than an executive officer), evidence of the representative's authority to
sign on behalf of the registrant shall be filed with the form.

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                                    ATTENTION
            Intentional misstatements or omissions of fact constitute
               Federal Criminal Violations (See 18 U.S.C. 1001).

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