SCHEDULE 14A INFORMATION
                  Proxy Statement Pursuant to Section 14(a) of
                       the Securities Exchange Act of 1934

Filed by Registrant  [X]
Filed by a party other than the Registrant [  ]

Check the appropriate box:

[   ]    Preliminary Proxy Statement
[   ]    Confidential, for Use of  the Commission Only  (as  permitted  by  Rule
            14a-6(e)(2))
[ X ]    Definitive Proxy Statement
[   ]    Definitive Additional Materials
[   ]    Soliciting Material Pursuant toss.240.14a-12


                           INVESTMENT ASSOCIATES, INC.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)


                Board of Directors - Investment Associates, Inc.
- --------------------------------------------------------------------------------
                   (Name of Person(s) Filing Proxy Statement)

Payment of Filing Fee (Check the appropriate box):

[X]  No fee required

[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

1)       Title of each class of securities to which transaction applies:

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2)       Aggregate number of securities to which transaction applies:

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3)       Per unit  price  or other  underlying  value  of  transaction  computed
         pursuant to  Exchange  Act Rule 0-11 (Set forth the amount on which the
         filing fee is calculated and state how it was determined):

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4)       Proposed maximum aggregate value of transaction:

         -----------------------------------------------------------------------

5)       Total fee Paid:

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[ ] Fee paid previously with preliminary materials.


[ ]      Check box if  any part of the fee is  offset as  provided  by  Exchange
         Act Rule  0-11(a)(2)  and identify the filing for which the  offsetting
         fee was paid  previously.  Identify the previous filing by registration
         statement number, or the Form or  Schedule  and the date of its filing.


         1)       Amount Previously Paid:

                  --------------------------------------------------------------

         2)       Form, Schedule or Registration Statement No.:

                  --------------------------------------------------------------



         3)       Filing Party:

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         4)       Date Filed:

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                           NOTICE OF ANNUAL MEETING OF
                   SHAREHOLDERS OF INVESTMENT ASSOCIATES INC.



To the Shareholders of INVESTMENT ASSOCIATES INC.:

     The Annual  Meeting  of  Shareholders  will be held at the  offices of R.D.
Capital,  Inc.,  located at Suite 104 - 1456 St. Paul Street,  Kelowna,  British
Columbia, Canada V1Y 2E6, on September 14, 2001, at 9:00 AM for the purposes of:

     1. To elect a Board of  Directors  for the ensuing  year.  The nominees for
     election to the office of director are as follows:

               a)   David Ward

               b)   Bob Hemmerling

     2. To ratify all prior  actions  taken by the officer and  directors of the
     corporation.

     August  15,  2001 has been  fixed as the  record  date of the  shareholders
entitled to vote at the meeting  and only  holders of shares of common  stock of
record at the close of business on that day will be entitled to vote.  The stock
transfer books will not be closed.

     All  shareholders  are cordially  invited to attend the meeting.  To insure
your  representation  at the meeting,  please  complete  and promptly  mail your
proxy,  which is solicited  by the Board of  Directors,  in the return  envelope
provided. This will not prevent you from voting in person, should you so desire,
but will help to secure a quorum and avoid added solicitation costs.

                                              By Order of the Board of Directors


                                              Robert Hemmerling, Secretary

Dated: August 17, 2001.



                           __________________________

                             YOUR VOTE IS IMPORTANT
                             ----------------------

              YOU ARE URGED TO SIGN, DATE AND PROMPTLY RETURN YOUR
     PROXY SO THAT YOUR SHARES MAY BE VOTED IN ACCORDANCE WITH YOUR WISHES.

                           __________________________




                                 PROXY STATEMENT
                                       OF
                           INVESTMENT ASSOCIATES INC.

     This Proxy  Statement is furnished in connection  with the  solicitation of
proxies  by  the  Board  of  Directors  of  INVESTMENT   ASSOCIATES   INC.  (the
"Corporation")  for use at the annual meeting of shareholders to be held at 9:00
AM, September 14, 2001, at the offices of R.D. Capital,  Inc.,  located at Suite
104 - 1456 St. Paul Street, Kelowna,  British Columbia,  Canada V1Y 2E6, for the
purposes set forth in the accompanying Notice of Annual Meeting of Shareholders.
The statement and the proxy were first mailed to shareholders on or about August
17, 2001.

                         Voting Rights and Vote Required

     Shareholders  at the close of business on August 15, 2001, the record date,
are entitled to vote at the  meeting.  On that date,  1,000,000  shares of stock
were  outstanding.  The  determination  of shareholders  entitled to vote at the
meeting and the number of votes to which they are entitled was made on the basis
of the Corporation's records as of the record date. The presence in person or by
proxy of the  holders  of a majority  of the  Corporation's  outstanding  shares
constitutes a quorum for the transaction of business at the meeting.

     Each share is entitled to one vote. Cumulative voting is not permitted.  In
the election of directors,  the two (2) nominees receiving the highest number of
votes will be elected.

                                Voting of Proxies

     The shares  represented by all properly  executed  proxies received in time
for the  meeting  will be voted in  accordance  with the  shareholders'  choices
specified therein; except that where no choices have been specified,  the shares
will be voted:  (a) "FOR" the  election of the nominees to serve as directors of
and for the  Corporation;  and (b)  "FOR" the  appointment  of  auditor  for the
Corporation.

     The Board of Directors of the Corporation knows of no matters to be brought
before the  meeting  other than those  indicated  in this Proxy  Statement.  If,
however,  any other matters of which the Board of Directors is not now aware are
properly presented for action, it is the intention of the proxy holders named in
the enclosed form of proxy to vote such proxy on such matters in accordance with
their best business judgment.

                              Revocability of Proxy

     The  delivery  of an  executed  proxy  does not  preclude  the  shareholder
delivering  the proxy from  voting in person or  changing  the proxy  should the
shareholder  so desire.  The proxy may be revoked by a written  directive to the
Corporation  or by another  proxy  subsequently  executed  and  presented at the
meeting at any time prior to the actual  voting or by  attendance  and voting at
the meeting.



                             Principal Shareholders

     Under  Section 13(d) of the  Securities  Exchange Act of 1934, a beneficial
owner of a security  is any  person who  directly  or  indirectly  has or shares
voting or  investment  power over such  security.  The following are the holders
which are known by the Company to own beneficially  more than 5% of any class of
its voting shares as of August 15, 2001, the record date:


   Title of         Name and Address of       Amount and Nature of    Percent of
    Class            Beneficial Owner         Beneficial Ownership       Class
- --------------   --------------------------   --------------------    ----------

   Common        David Ward                         304,000               30.4%
                 4531 Granville Avenue
                 Richmond, British Columbia
                 Canada V7C 1E3

   Common        Robert Hemmerling                  304,000               30.4%
                 1908 Horizon Drive
                 Kelowna, British Columbia
                 Canada V1Z 3L3

   Common        All Officers and Directors         608,000               60.8%
                 as a Group  (2 Persons)
- --------------   --------------------------   --------------------    ----------

     The shareholders  listed above represent all of the Company's  officers and
directors.  Each such shareholder has indicated that he intends to vote in favor
of all  of the  Proposals  submitted  herein.  Therefore,  approval  of the  two
Proposals included herein is assured.


PROPOSAL NO. 1: ELECTION OF DIRECTORS
- -------------------------------------

     The number of directors to be elected at the meeting to hold office for the
ensuing year and until their successors are elected and qualified is two (2). It
is the  intention of the proxy  holders  named in the enclosed  form of proxy to
vote such proxies (except those containing  contrary  instructions)  for the two
(2) nominees named below, all two (2) of whom are presently directors.

     The Board of Directors does not anticipate that any of the nominees will be
unable to serve as a director,  but if that should occur before the meeting, the
proxy  holders  reserve the right to  substitute as nominee and vote for another
person of their choice in the place and stead of any nominee unable so to serve.
The proxy  holders  reserve  the right to  cumulate  votes for the  election  of
directors and cast all of such votes for any one or more of the nominees, to the
exclusion of the others,  and in such order of  preference  as the proxy holders
may determine in their discretion.



     Nominees. The nominees for election to the office of director are set forth
     --------  below:

     Mr. David Ward,  nominee for Chairman of the Board:  David Ward,  President
and a director of the Company,  was appointed to his positions  with the Company
in July 1997.  In addition to his positions  with the Company,  since July 1992,
Mr. Ward has been self-employed as a business  consultant,  providing management
consulting  services  for various  private  companies  in the  construction  and
service  industries.  Mr. Ward received a Bachelors  Degree in Commerce from the
University of British Columbia in 1984 and a Professional  Teaching  Certificate
from the University of British Columbia in 1987.

     Mr. Robert Hemmerling, nominee for Director: Robert Hemmerling,  Secretary,
Treasurer and a director of the Company, was appointed to his positions with the
Company in July 1997.  In  addition to his  positions  with the  Company,  since
September  1996,  Mr.  Hemmerling has been employed with  Strathmore  Resources,
Ltd., Kelowna, British Columbia in the investor relations department. Strathmore
Resources  is  engaged in the  business  of  acquiring  and  developing  uranium
properties.

PROPOSAL NO. 2: APPOINTMENT OF AUDITOR
- --------------------------------------

     Management of the Company has selected Cordovano & Harvey, P.C., 201 Steele
Street,  Suite  300,  Denver,  Colorado,  80206,  United  States,  to act as the
Company's  independent  auditor for the fiscal year ended  September  30,  2001,
subject to  ratification  by  shareholders  holding a majority of the issued and
outstanding  shares of the Company.  The person(s)  named in the enclosed  Proxy
will vote for the  appointment  of  Cordovano  & Harvey,  P.C. as Auditor of the
Corporation  to audit the  Company's  Financial  Statements  for the fiscal year
ending September 30, 2001.

                           ANNUAL REPORT (FORM 10-KSB)

     The Company undertakes on written request to provide,  without charge, each
person  from  whom  the  accompanying  Proxy  is  solicited  with a copy  of the
Company's Annual Report on Form 10-KSB for the year ended September 30, 2001, to
be filed with the Securities and Exchange Commission prior to December 29, 2001.
Any  Exhibits  will also be available  for a small  charge.  Requests  should be
addressed to Investment Associates, Inc., Suite 104-1456, St. Paul St., Kelowna,
British Columbia, Canada V1Y 2E6.

                RELATIONSHIP WITH INDEPENDENT PUBLIC ACCOUNTANTS

     The Company's  independent  public accountants for the year ended September
30, 2001, are Cordovano & Harvey,  P.C., subject to the approval of Proposal No.
2, above.  Representatives  of  Cordovano & Harvey P.C.  are not  expected to be
present at the meeting.  The Board of  Directors  reviewed the fiscal 2001 audit
plan and approved the  performance  of non-audit  services by Cordovano & Harvey
P.C. and have  concluded that the  performance of such non-audit  services would
not impair the independence of the firm.

                        INCORPORATION OF OTHER MATERIALS

     The Company's Form 10-QSB for the quarters  ended December 31, 2000,  March
31, 2001 and June 30, 2001,  are  incorporated  herein by  reference,  a copy of
which may be obtained, upon written request, addressed to Investment Associates,
Inc., Suite 104-1456, St. Paul St., Kelowna, British Columbia, Canada V1Y 2E6.




     It  should  also be noted  that  all  documents  subsequently  filed by the
Company  pursuant to Sections  13(a),  14 or 15(d) of the Exchange Act, prior to
September 14, 2001, the date of the Shareholders Meeting,  shall be deemed to be
incorporated by reference into this proxy statement.

                                  OTHER MATTERS

     The Company  knows of no other  business to be  presented  at the  meeting.
However,  if any other  business  is brought  before the  meeting,  the  proxies
solicited hereby will be voted in the discretion of management.

     Any shareholder proposal intended to be presented at the Special Meeting of
Shareholders should be sent to the Company, Attention:  Corporate Secretary, and
must be received not later than September 1, 2001.

     The cost of  soliciting  proxies will be borne by the Company.  The Company
has not  retained any third party to assist in the  solicitation  of proxies and
the Company  does not expect to pay any  compensation  for the  solicitation  of
proxies; however, brokers and other custodians, nominees, or fiduciaries will be
reimbursed  for their  expenses in forwarding  proxy  material to principals and
obtaining their proxies.

     On August 15,  2001,  the record  date  fixed for  determination  of voting
rights, the Company had outstanding 1,000,000 shares of Common Stock, each share
having one vote.

     Cumulative  voting of the Company's Common Stock is prohibited  pursuant to
the Company's Bylaws.

     The  above  Notice  and Proxy  Statement  are sent by order of the Board of
Directors.

     It is important, to secure a quorum, that your stock be represented at this
Meeting  regardless  of the  number  of shares  held by you.  Even if you do not
expect to be present, please sign, date and return the enclosed proxy promptly.

                                           By Order of the Board of Directors


                                           /s/Robert Hemmerling
                                           ----------------------------
                                           Robert Hemmerling, Secretary
Dated:  August 17, 2001







                                      PROXY

                           INVESTMENT ASSOCIATES INC.


     The  undersigned,  owner of  shares  of  corporate  stock  the  number  and
description  of  which  are  set  forth  below,  appoints  David  Ward  and  Bob
Hemmerling, and each of them, with full power of substitution and revocation, to
act as  the  undersigned's  proxy  holder  at the  meeting  specified,  and  any
adjournment of that meeting.

              Type of meeting:      Annual
              Date of meeting:      September 14, 2001
              Place of meeting:     Suite 104 - 1456 St. Paul Street, Kelowna,
                                    British Columbia, Canada V1Y 2E6

PROPOSALS:  (FOR  FULL  DETAIL  OF EACH  ITEM,  PLEASE  SEE THE  ENCLOSED  PROXY
STATEMENT)

Proposal No. 1.  Election of Directors:  Election of the  following  nominees as
Directors of the Company:

                                    FOR             AGAINST          ABSTAIN

      David Ward                    [ ]               [ ]              [ ]
      Robert Hemmerling             [ ]               [ ]              [ ]

Proposal No. 2. Ratification of Appointment of Independent  Auditor. The Company
has  selected  the firm of  Cordovano & Harvey,  P.C. to act as its  independent
auditor for the fiscal year ending September 30, 2000.

                       FOR [ ]         AGAINST[ ]       ABSTAIN [ ]

     IF NO  SPECIFICATION  IS MADE,  THIS  PROXY  WILL BE VOTED  FOR EACH OF THE
PROPOSALS DESCRIBED IN THE ATTACHED PROXY STATEMENT AND IN THE DISCRETION OF THE
PROXIES UPON ANY OTHER BUSINESS THAT MAY PROPERLY COME BEFORE THE MEETING.

     The  proxy  holder  shall be  entitled  to cast  the  number  of votes  the
undersigned would be entitled to cast if personally present,  for or against any
proposal,  including the election of members of the board of directors,  and any
and all other business that may come before the meeting.

     The undersigned hereby  acknowledges  receipt of the accompanying Notice of
Meeting and Proxy Statement for the Meeting to be held on September 18, 2000.

      Dated:                  , 2001
            ------------------
                                              ---------------------------------
                                              Signature


                                              ---------------------------------
                                              Print name of Shareholder



    Number and class of shares held:
                                    ------------------------------

     INSTRUCTIONS  TO  SHAREHOLDER:  PLEASE SIGN EXACTLY AS YOUR NAME APPEARS ON
YOUR STOCK  CERTIFICATE.  JOINT  SHAREHOLDERS  SHOULD EACH SIGN  PERSONALLY.  IF
SIGNED BY AN ATTORNEY-IN-FACT,  ATTACH THE POWER OF ATTORNEY. RETURN PROMPTLY IN
THE ENCLOSED ENVELOPE.