U.S. SECURITIES AND EXCHANGE COMMISSION Washington, D.C.
                                      20549
                                   FORM 10-QSB

                Quarterly Report Under Section 13 or 15(d) of the
                Securities Exchange Act of 1934 for the Quarterly
                           Period Ended: July 31, 2004
                                         -------------



                        Commission file number:  000-49896
                                                 ---------


                                DOWNSIDE UP, INC.
        -----------------------------------------------------------------
        (Exact name of small business issuer as specified in its charter)



             Colorado                                       84-1493157
    ------------------------------                       -------------------
   (State or other jurisdiction of                       (I.R.S. Employer
   incorporation or organization)                        Identification No.)


         16200 WCR 18E, Loveland, Colorado                     80537
    --------------------------------------------             ----------
      (Address of principal executive offices)               (Zip Code)


                                  970-635-0346
                           ---------------------------
                           (Issuer's telephone number)



              ----------------------------------------------------
              (Former name, former address and former fiscal year,
                         if changed since last report)

Check  whether the issuer (1) filed all reports  required to be filed by Section
13 or 15(d) of the  Exchange  Act during the past 12 months (or for such shorter
period that the registrant was required to file such reports),  and (2) has been
subject to such filing requirements for the past 90 days. Yes X No
                                                               ----      ----

State the number of shares outstanding of each of the issuer's classes of common
equity, as of the latest practicable date.

As of August 31, 2004,  1,230,000  shares of common  stock,  no par value,  were
outstanding.




                                DOWNSIDE UP, INC.
                                      Index
                                                                            Page
                                                                            ----

PART I  FINANCIAL INFORMATION

        Item 1. Financial Statements

        Condensed balance sheet, July 31, 2004 (Unaudited) ................   3

        Condensed statements of operations (Unaudited) - three months ended
           July 31, 2004 and 2003 .........................................   4

        Condensed statements of cash flows (Unaudited) - three months ended
           July 31, 2004 and 2003 .........................................   5

        Notes to condensed financial statements (Unaudited) ...............   6

        Item 2. Plan of Operation .........................................   7

        Item 3. Controls and Procedures ...................................   7

Part II OTHER INFORMATION .................................................   8

        Item 1. Legal Proceedings .........................................   7
        Item 2. Changes in Securities .....................................   7
        Item 3. Defaults Upon Senior Securities ...........................   7
        Item 4. Submission of Matters to a Vote of Security Holders .......   7
        Item 5. Other Information .........................................   7
        Item 6. Exhibits and Reports on Form 8-K ..........................   7

        Signatures ........................................................   8



                                DOWNSIDE UP, INC.
                             Condensed Balance Sheet
                                  July 31, 2004
                                   (Unaudited)

                                     Assets

Total assets ..............................................   $   --
                                                              ========


                      Liabilities and Shareholders' Deficit
Current liabilities:
    Accounts payable and accrued liabilities ..............   $    350
                                                              --------
                  Total current liabilities ...............        350
                                                              --------

Shareholders' deficit:
    Common stock ..........................................      2,672
    Additional paid-in capital ............................     16,246
    Deficit accumulated during development stage ..........    (19,268)
                                                              --------
                  Total shareholders' deficit .............       (350)
                                                              --------

Total liabilities and shareholders' deficit ...............   $   --
                                                              ========

            See accompanying notes to condensed financial statements

                                        3


                                DOWNSIDE UP, INC.
                       Condensed Statements of Operations
                                   (Unaudited)

                                                  Three Months Ended
                                                       July 31,
                                              --------------------------
                                                 2004           2003
                                              -----------    -----------
Costs and expenses:
    Contributed rent (Note 2) .............   $       300    $       300
    Other general and administrative costs            845            300
                                              -----------    -----------
                   Total costs and expenses         1,145            600
                                              -----------    -----------

                   Loss before income taxes        (1,145)          (600)

Income tax provision (Note 3) .............          --             --
                                              -----------    -----------

                   Net loss ...............   $    (1,145)   $      (600)
                                              ===========    ===========

Basic and diluted loss per share ..........   $     (0.00)   $     (0.00)
                                              ===========    ===========

Weighted average common shares outstanding      1,230,000      1,230,000
                                              ===========    ===========


            See accompanying notes to condensed financial statements

                                        4




                                DOWNSIDE UP, INC.
                       Condensed Statements of Cash Flows
                                   (Unaudited)
                                                       Three Months Ended
                                                            July 31,
                                                      ---------------------
                                                        2004        2003
                                                      --------   ----------

Net cash used in operating activities .............   $   --     $     --
                                                      --------   ----------


                     Net change in cash ...........       --           --

Cash:
    Beginning of period ...........................       --           --
                                                      --------   ----------

    End of period .................................   $   --     $     --
                                                      ========   ==========

Supplemental  disclosure of cash flow  information:
     Cash paid during the period for:
       Income taxes ...............................   $   --     $     --
                                                      ========   ==========
       Interest ...................................   $   --     $     --
                                                      ========   ==========


            See accompanying notes to condensed financial statements

                                        5



                                DOWNSIDE UP, INC.
                     Notes to Condensed Financial Statements
                                   (Unaudited)


Note 1:  Basis of Presentation

The financial  statements  presented herein have been prepared by the Company in
accordance with the accounting policies in its audited financial  statements for
the year ended  April 30, 2003 as filed in its Form 10-KSB and should be read in
conjunction  with the  notes  thereto.  The  Company  has no  revenue  producing
operations and is classified as a "blank check" company.  The Company's business
plan is to evaluate,  structure and complete a merger with or acquisition  of, a
privately owned corporation.

In the  opinion  of  management,  all  adjustments  (consisting  only of  normal
recurring  adjustments)  which are necessary to provide a fair  presentation  of
operating  results for the interim periods presented have been made. The results
of operations  for the period  presented are not  necessarily  indicative of the
results to be expected for the year.

Interim financial data presented herein are unaudited.

Note 2:  Related Party Transactions

Amery Coast  Corporation,  an affiliate  under common  control,  has contributed
office  space to the  Company  for all  periods  presented  in the  accompanying
financial  statements.  The Company's Board of Directors has valued this service
at  approximately  $100 per month,  based on prevailing  local market rates. The
accompanying  financial statements include a charge to rent expense and a credit
to paid-in  capital of $300 and $300,  respectively,  for the three months ended
July 31, 2004 and 2003.

During the three  months  ended July 31,  2004,  the  Company's  president  paid
general and  administrative  costs on behalf of the Company totaling $2,145. The
payments  have  been  contributed  to  the  Company  and  are  included  in  the
accompanying financial statements as "Additional paid-in Capital".

Note 3:  Income Taxes

The Company  records its income taxes in accordance  with Statement of Financial
Accounting Standard No. 109, "Accounting for Income Taxes". The Company incurred
net  operating  losses  during  the  periods  shown on the  condensed  financial
statements  resulting  in a deferred  tax asset,  which was fully  allowed  for,
therefore the net benefit and expense result in $-0- income taxes.


                                        6


Part I - Item 2. Plan of Operation
- ------           -----------------

The  Company's  plan of  operation  is to seek out,  investigate,  and  pursue a
merger,  acquisition,  or other business combination with an entity desiring the
perceived  benefits  of offered by the Company as a result of its having a class
of securities  registered under the Securities  Exchange Act. There have been no
revenues from operations  since  inception,  and none are  anticipated  prior to
completing  a business  combination.  The  Company  has one part time  employee,
incurs  minimal rent and  administrative  expenses,  and has no other  recurring
operational  expenses  except  professional  fees  incurred  as  necessary.  The
Company's president devotes time as required to the affairs of the Company.

The Company has been operating on working  capital  contributed by the Company's
president.  There is no assurance that the Company's  president will continue to
provide working capital.

To date, the Company has not identified a suitable target entity for any type of
business  combination,   and  management  has  no  particular  type  of  merger,
acquisition,  or business  opportunity in mind. No restrictions have been placed
on  management's  discretion  to seek  out  and  participate  in an  appropriate
business opportunity.  Due to financial resources, it is anticipated that only a
single potential business venture will be pursued.

Selection of an appropriate business opportunity is complex and risky due to the
Company's limited  financial  resources,  the speculative  nature of operations,
management's  limited time  commitment  to the Company,  management's  potential
conflicts of interest,  the burdens of being a reporting company, lack of market
research, and competition in the marketplace.

The Company's success is dependent upon consummating a business  combination and
there are no assurances that this will occur.

Part I - Item 3. Controls and Procedures
- ------           -----------------------

The Principal Executive Officer has conducted an evaluation of the effectiveness
of disclosure  controls and  procedures  pursuant to Exchange Act Rule 13a-14(c)
and 15d-14(c).  This evaluation was conducted within 90 days prior to the filing
of this  report.  Based on that  evaluation,  the  Principal  Executive  Officer
concluded that the disclosure  controls and procedures are effective in ensuring
that all  material  information  required to be filed in this annual  report has
been made  known to them in a timely  fashion.  There  have been no  significant
changes in internal controls or in other factors that could significantly affect
internal  controls  subsequent  to the  date  the  Principal  Executive  Officer
completed the evaluation.


Part II - Other Information
- -------   -----------------

Items 1 through 5

     No response required.


Item 6: Exhibits and Reports on Form 8-K

     (a). Exhibits:

          1.   31:  Certification  - Principal  Executive  Officer and Principal
               Financial Officer

          2.   32: Certification  Pursuant to 18 U.S.C. Section 1350, as adopted
               pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 - Chief
               Executive Officer and Principal Financial Officer

     (b) Reports on Form 8-K

               None.

                                        7





                                   SIGNATURES

In accordance with the  requirements of the Exchange Act, the registrant  caused
this  report to be  signed on its  behalf  by the  undersigned,  thereunto  duly
authorized.

                                         Downside Up, Inc.





Date:  August 31, 2004                   By:   /s/ James B. Wiegand
                                               -------------------------------
                                               James B. Wiegand,
                                               Principal Executive Officer and
                                               Principal Financial Officer

                                        8