Exhibit 31.1

                     RULE 13a-14(a)/15d-14(a) CERTIFICATIONS


I, James McCann, certify that:

(1) I have reviewed this annual report on Form 10-K of 1-800-FLOWERS.COM, Inc.;

(2) Based on my  knowledge,  this  annual  report  does not  contain  any untrue
    statement of a material fact or omit to state a material fact  necessary to
    make the statements made, in light of the  circumstances  under which such
    statements were made,  not  misleading  with  respect to the period covered
    by this annual report;

(3) Based on my  knowledge,  the  financial  statements,  and  other  financial
    information  included  in this annual report, fairly present in all material
    respects the financial  condition,  results of operations  and cash flows of
    the registrant as of, and for, the periods presented in this annual report;

(4) The  registrant's  other  certifying  officer  and  I are  responsible  for
    establishing and maintaining disclosure controls and procedures (as defined
    in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the registrant and have:

    (a) designed  such  disclosure  controls  and  procedures, or  caused  such
        controls and  procedures  to be  designed  under our  supervision,  to
        ensure that material information relating to the registrant, including
        its consolidated subsidiaries, is made  known  to  us by  others within
        those  entities, particularly  during  the  period in which  this annual
        report is being prepared;

    (b) evaluated the  effectiveness  of the registrant's  disclosure  controls
        and procedures and presented in this annual report our conclusions about
        the effectiveness of the disclosure  controls and procedures, as of the
        end  of  the  period covered  by  this annual  report  based  on  such
        evaluation; and

    (c) disclosed  in this annual  report any change in the  registrant's
        internal control over the financial  reporting that occurred during the
        registrant's most recent fiscal quarter (the registrant's fourth quarter
        in the case of an annual report) that has materially affected,  or is
        reasonably likely to materially  affect,  the  registrant's   internal
        control  over  financial reporting;

(5) The registrant's other certifying officer and I have disclosed, based
    on our most recent evaluation of the internal control over financial
    reporting,  to the registrant's auditors and the audit committee of
    registrant's board of directors (or persons performing the equivalent
    functions):

    (a)  all  significant  deficiencies and  material  weaknesses in the design
         or operation  of internal  controls  over the  financial  reporting
         which are reasonably  likely to adversely affect the registrant's
         ability to record, process, summarize and report financial information;
         and

    (b) any fraud,  whether or not  material,  that  involves  management  or
        other employees who have a significant role in the registrant's internal
        control over financial reporting.


Date:  September 26, 2003                 /s/ James F. McCann
                                          -------------------
                                              James F. McCann
                                              Chief Executive Officer
                                              Chairman of the Board of Directors
                                              (Principal Executive Officer)




I, William Shea, certify that:

(1) I have reviewed this annual report on Form 10-K of 1-800-FLOWERS.COM, Inc.;

(2) Based on my  knowledge,  this  annual  report  does not  contain  any untrue
    statement of a material fact or omit to state a material fact  necessary to
    make the statements made, in light of the  circumstances  under which such
    statements were made,  not  misleading  with  respect to the period covered
    by this annual report;

(3) Based on my  knowledge,  the  financial  statements,  and  other  financial
    information  included  in this annual report, fairly present in all material
    respects the financial  condition,  results of operations  and cash flows of
    the registrant as of, and for, the periods presented in this annual report;

(4) The  registrant's  other  certifying  officer  and  I are  responsible  for
    establishing and maintaining disclosure controls and procedures (as defined
    in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the registrant and have:

    (a) designed  such  disclosure  controls  and  procedures, or  caused  such
        controls and  procedures  to be  designed  under our  supervision,  to
        ensure that material information relating to the registrant, including
        its consolidated subsidiaries, is made  known  to  us by  others within
        those  entities, particularly  during  the  period in which  this annual
        report is being prepared;

    (b) evaluated the  effectiveness  of the registrant's  disclosure  controls
        and procedures and presented in this annual report our conclusions about
        the effectiveness of the disclosure  controls and procedures, as of the
        end  of  the  period covered  by  this annual  report  based  on  such
        evaluation; and

    (c) disclosed  in this annual  report any change in the  registrant's
        internal control over the financial  reporting that occurred during the
        registrant's most recent fiscal quarter (the registrant's fourth quarter
        in the case of an annual report) that has materially affected,  or is
        reasonably likely to materially  affect,  the  registrant's   internal
        control  over  financial reporting;

(5) The registrant's other certifying officer and I have disclosed, based
    on our most recent evaluation of the internal control over financial
    reporting,  to the registrant's auditors and the audit committee of
    registrant's board of directors (or persons performing the equivalent
    functions):

    (a)  all  significant  deficiencies and  material  weaknesses in the design
         or operation  of internal  controls  over the  financial  reporting
         which are reasonably  likely to adversely affect the registrant's
         ability to record, process, summarize and report financial information;
         and

    (b) any fraud,  whether or not  material,  that  involves  management  or
        other employees who have a significant role in the registrant's internal
        control over financial reporting.


Date:  September 26, 2003           /s/  William E. Shea
                                    --------------------
                                         William E. Shea
                                         Senior Vice President Finance and
                                         Administration (Principal Financial
                                         and Accounting Officer)