UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-Q

 X            QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
- ---                    SECURITIES EXCHANGE ACT OF 1934
                For the quarterly period ended September 28, 2003


___           TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                     SECURITIES EXCHANGE ACT OF 1934
                For the transition period from ___ to ___

                           Commission File No. 0-26841

                             1-800-FLOWERS.COM, Inc.
             (Exact name of registrant as specified in its charter)

     DELAWARE                                    11-3117311
     --------                                    ----------
     (State or other jurisdiction of             (I.R.S. Employer
     incorporation or organization)              Identification No.)

                  1600 Stewart Avenue, Westbury, New York 11590
                  ---------------------------------------------
               (Address of principal executive offices)(Zip code)

                                 (516) 237-6000
                                 --------------
              (Registrant's telephone number, including area code)

                                 Not applicable
                                 --------------
                     (Former name, former address and former
                   fiscal year, if changed since last report)

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  Registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days.                             Yes (X) No ( )

Indicate by check  mark  whether  the  registrant  is an  accelerated  filer (as
defined in Rule 12b-2 of the Exchange Act).                    Yes (X) No ( )

The number of shares  outstanding of each of the Registrant's  classes of common
stock:


                                   28,899,353
                                   ----------
  (Number of shares of Class A common stock outstanding as of November 5, 2003)


                                   36,959,815
                                   ----------
  (Number of shares of Class B common stock outstanding as of November 5, 2003)




                            1-800-FLOWERS.COM, Inc.

                                    FORM 10-Q
                  FOR THE THREE MONTHS ENDED SEPTEMBER 28, 2003


                             INDEX
                                                                        Page
                                                                        ----

Part I.  Financial Information

  Item 1.  Consolidated Financial Statements:

           Consolidated Balance Sheets - September 28, 2003
            (Unaudited) and June 29, 2003                                   1

           Consolidated Statements of Operations (Unaudited) - Three
            Months Ended September 28, 2003 and September 29, 2002          2

           Consolidated Statements of Cash Flows (Unaudited) - Three
            Months Ended September 28, 2003 and September 29, 2002          3

           Notes to Consolidated Financial Statements (Unaudited)           4

  Item 2.  Management's Discussion and Analysis of Financial Condition
           and Results of Operations                                        6

  Item 3.  Quantitative and Qualitative Disclosures About Market Risk       11

  Item 4.  Controls and Procedures                                          11


Part II. Other Information

  Item 1.  Legal Proceedings                                                12

  Item 2.  Changes in Securities and Use of Proceeds                        12

  Item 3.  Defaults upon Senior Securities                                  12

  Item 4.  Submission of Matters to a Vote of Security Holders              12

  Item 5.  Other Information                                                12

  Item 6.  Exhibits and Reports on Form 8-K                                 12

Signatures                                                                  13













PART I. - FINANCIAL INFORMATION
ITEM 1. - CONSOLIDATED FINANCIAL STATEMENTS



                    1-800-FLOWERS.COM, Inc. and Subsidiaries
                           Consolidated Balance Sheets
                        (in thousands, except share data)
                                                                                                   


                                                                                      September 28,    June 29,
                                                                                          2003           2003
                                                                                     --------------- -----------
                                                                                      (unaudited)

Assets
Current assets:
  Cash and equivalents                                                                 $ 28,854        $ 49,079
  Short-term investments                                                                 19,390          12,139
  Receivables, net                                                                        9,343           7,767
  Inventories                                                                            29,322          20,370
  Prepaid and other current assets                                                        4,941           2,208
                                                                                     -------------   ------------
       Total current assets                                                              91,850          91,563

Property, plant and equipment, net                                                       44,858          46,500
Investments                                                                               9,427          19,471
Capitalized investment in leases                                                            244             276
Goodwill                                                                                 37,692          37,692
Other intangibles, net                                                                    3,053           3,211
Other assets                                                                             18,555          16,083
                                                                                     -------------   ------------
Total assets                                                                           $205,679        $214,796
                                                                                     =============   ============




Liabilities and stockholders' equity
Current liabilities:
  Accounts payable and accrued expenses                                                $ 57,667        $ 61,663
  Current maturities of long-term debt and obligations under capital leases               2,950           3,025
                                                                                     -------------   ------------
       Total current liabilities                                                         60,617          64,688
Long-term debt and obligations under capital leases                                       8,379           9,124
Other liabilities                                                                         4,312           3,696
                                                                                     -------------   ------------
Total liabilities                                                                        73,308          77,508
Commitments and contingencies
Stockholders' equity:
 Preferred stock, $.01 par value,  10,000,000 shares authorized, none issued                  -               -
 Class A common stock, $.01 par value, 200,000,000 shares authorized, 28,837,611
   and 28,679,848 shares issued at September 28, 2003 and June 29, 2003,
   respectively                                                                             288             287
 Class B common stock, $.01 par value, 200,000,000 shares authorized, 42,293,855
   and 42,399,915 shares issued at September 28, 2003 and June 29, 2003,
   respectively                                                                             423             424
 Additional paid-in capital                                                             247,865         247,636
 Retained deficit                                                                      (113,097)       (107,951)
 Treasury stock, at cost-52,800 Class A and 5,280,000 Class B shares                     (3,108)         (3,108)
                                                                                     -------------   ------------
       Total stockholders' equity                                                       132,371         137,288
                                                                                     -------------   ------------
Total liabilities and stockholders' equity                                             $205,679        $214,796
                                                                                     =============   ============





See accompanying notes.



                                       1





                    1-800-FLOWERS.COM, Inc. and Subsidiaries
                      Consolidated Statements of Operations
                      (in thousands, except per share data)
                                   (unaudited)

                                                                                                  

                                                                                    Three Months Ended
                                                                             ----------------------------------
                                                                               September 28,    September 29,
                                                                                   2003              2002
                                                                             -----------------  ---------------
Net revenues                                                                     $95,160            $89,225
Cost of revenues                                                                  56,093             52,547
                                                                             -----------------  ---------------
Gross profit                                                                      39,067             36,678
Operating expenses:
  Marketing and sales                                                             28,846             28,953
  Technology and development                                                       3,431              3,578
  General and administrative                                                       7,779              7,407
  Depreciation and amortization                                                    3,917              4,029
                                                                             -----------------  ---------------
       Total operating expenses                                                   43,973             43,967
                                                                             -----------------  ---------------
Operating loss                                                                    (4,906)            (7,289)
Other income (expense):
  Interest income                                                                    192                351
  Interest expense                                                                  (233)              (314)
  Other, net                                                                        (199)               (42)
                                                                             -----------------  ---------------
Total other income (expense), net                                                   (240)                (5)
                                                                             -----------------  ---------------
Net loss                                                                         $(5,146)           $(7,294)
                                                                             =================  ===============

Basic and diluted net loss per common share                                      ($0.08)             $(0.11)
                                                                             =================  ===============
Weighted average shares used in the calculation of basic and
  diluted net loss per common share                                               65,775             65,476
                                                                             =================  ===============


See accompanying notes.





















                                       2






                    1-800-FLOWERS.COM, Inc. and Subsidiaries
                      Consolidated Statements of Cash Flows
                                 (in thousands)
                                   (unaudited)

                                                                                                  

                                                                                         Three Months Ended
                                                                                   --------------------------------
                                                                                   September 28,      September 29,
                                                                                        2003              2002
                                                                                   ---------------   --------------

Operating activities:
Net loss                                                                               $(5,146)          ($7,294)
Reconciliation of net loss to net cash used in operations:
  Depreciation and amortization                                                          3,917             4,029
  Bad debt expense                                                                          91                82
  Other non-cash items                                                                     156                72
  Changes in operating items:
    Receivables                                                                         (1,667)              (27)
    Inventories                                                                         (8,952)           (9,214)
    Prepaid and other                                                                   (2,733)           (2,577)
    Accounts payable and accrued expenses                                               (3,996)           (2,105)
    Other assets                                                                        (2,581)           (3,796)
    Other liabilities                                                                      616               326
                                                                                   ---------------   --------------
  Net cash used in operating activities                                                (20,295)          (20,504)

Investing activities:
Purchase of investments                                                                (18,666)           (5,026)
Sale of investments                                                                     21,459            12,651
Capital expenditures, net of non-cash expenditures                                      (2,233)           (1,962)
Other                                                                                       75                56
                                                                                   ---------------   --------------
  Net cash provided by investing activities                                                635             5,719

Financing activities:
Proceeds from employee stock options                                                       229               108
Repayment of notes payable and bank borrowings                                            (250)             (244)
Payment of capital lease obligations                                                      (544)             (537)
                                                                                   ---------------   --------------
  Net cash used in financing activities                                                   (565)             (673)
                                                                                   ---------------   --------------
Net change in cash and equivalents                                                     (20,225)          (15,458)
Cash and equivalents:
  Beginning of period                                                                   49,079            40,601
                                                                                   ---------------   --------------
  End of period                                                                        $28,854           $25,143
                                                                                   ===============   ==============





See accompanying notes.






                                       3





                    1-800-FLOWERS.COM, Inc. and Subsidiaries
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                   (unaudited)

Note 1 - Accounting Policies

Basis of Presentation

The accompanying unaudited consolidated financial statements have been prepared
by 1-800-FLOWERS.COM, Inc. and subsidiaries (the "Company") in accordance with
accounting principles generally accepted in the United States for interim
financial information and pursuant to the rules and regulations of the
Securities and Exchange Commission. Accordingly, they do not include all of the
information and footnotes required by accounting principles generally accepted
in the United States for complete financial statements. In the opinion of
management, all adjustments (consisting of normal recurring accruals) considered
necessary for a fair presentation have been included. Operating results for the
three months ended September 28, 2003 are not necessarily indicative of the
results that may be expected for the fiscal year ending June 27, 2004.

The balance sheet information at June 29, 2003 has been derived from the audited
financial statements at that date.

For further information, refer to the consolidated financial statements and
footnotes thereto included in the Company's Annual Report on Form 10-K for the
fiscal year ended June 29, 2003.

Use of Estimates

The preparation of the consolidated financial statements in conformity with
accounting principles generally accepted in the United States requires
management to make estimates and assumptions that affect the amounts reported in
the financial statements and accompanying notes. Actual results could differ
from those estimates.

Employee Stock Incentive Plans

The Company accounts for its stock option plans under Accounting Principles
Board ("APB") Opinion No. 25, "Accounting for Stock Issued to Employees," and
related Interpretations. Accordingly, no stock-based compensation is reflected
in net income, as all options granted had an exercise price equal to the market
value of the underlying common stock on the date of grant and the related number
of shares granted is fixed at that point in time. The following table
illustrates the effect on net loss and net loss per share as if the Company had
applied the fair value recognition provisions of Statement of Financial
Accounting Standards ("SFAS") No. 123, "Accounting for Stock-Based
Compensation", as amended by SFAS No. 148, "Accounting for Stock-Based
Compensation - Transition and Disclosure."



                                                                                      

                                                                             Three Months Ended
                                                                      ---------------------------------
                                                                       September 28,    September 29,
                                                                           2003             2002
                                                                      ---------------- ----------------
                                                                    (in thousands, except per share data)


      Net loss                                                            ($5,146)         ($7,294)
         Less: Stock based compensation                                    $1,877           $1,589
                                                                      ---------------- ----------------
      Pro forma net loss                                                  ($7,023)         ($8,883)
                                                                      ================ ================

      Net loss per share:
         Basic and diluted - As reported                                    ($0.08)         ($0.11)
         Basic and diluted - Pro-forma                                      ($0.11)         ($0.14)



The assumptions used to calculate the fair value of options granted are
evaluated and revised, as necessary, to reflect market conditions and
experience.

Comprehensive Loss

For the three months ended September 28, 2003 and September 29, 2002, the
Company's comprehensive losses were equal to the respective net losses for each
of the periods presented.



                                       4





                    1-800-FLOWERS.COM, Inc. and Subsidiaries
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
                                   (unaudited)

Note 2 - Other Intangibles

The Company's other intangible assets consist of the following:

                                                                                                   

                                                      September 28, 2003                          June 29, 2003
                                            ---------------------------------------- ----------------------------------------
                                               Gross                                  Gross
                              Amortization   Carrying     Accumulated                 Carrying     Accumulated
                                 Period       Amount      Amortization      Net        Amount     Amortization       Net
                             --------------- ------------ -------------  ----------- ----------- --------------- ------------
                                                                     (in thousands)

 Intangible assets with
 determinable lives
    Investment in licenses   14 - 16 years      $4,927         $2,872      $2,055      $4,927          $2,792       $2,135
    Customer lists                 3 years         910            430         480         910             354          556
    Other                         20 years         171            129          42         171             127           44
                                             ------------ -------------  ----------- ----------- --------------- ------------
                                                 6,008          3,431       2,577       6,008           3,273        2,735

 Trademarks with
   indefinite lives               -                480              4         476         480               4          476
                                             ------------ -------------  ----------- ----------- --------------- ------------
 Total identifiable
   intangible assets                            $6,488         $3,435      $3,053      $6,488          $3,277       $3,211
                                             ============ =============  =========== =========== =============== ============




Estimated amortization expense is as follows: remainder of fiscal 2004 - $0.5
million, fiscal 2005 - $0.6 million, fiscal 2006 - $0.3 million, fiscal 2007 -
$0.3 million, fiscal 2008 - $0.3 million, and thereafter - $0.6 million.

Note 3 - Long-Term Debt

The Company's long-term debt and obligations under capital leases consist of the
following:

                                                                                                       

                                                                                          September      June 29,
                                                                                           28, 2003        2003
                                                                                         -------------  ------------
                                                                                                  (in thousands)

                Commercial notes and revolving credit lines                                  $6,402          $6,612
                Seller financed acquisition obligations                                         113             145
                Obligations under capital leases                                              4,814           5,392
                                                                                         -----------     -----------
                                                                                             11,329          12,149
                Less current maturities of long-term debt and obligations under
                   capital leases                                                             2,950           3,025
                                                                                         -----------     -----------
                                                                                             $8,379          $9,124
                                                                                         ===========     ===========


Note 4 - Net Loss Per Common Share

Basic net loss per common share is computed using the weighted-average number of
common shares outstanding  during the period.  Diluted net loss per common share
is computed  using the  weighted  average  number of common  shares  outstanding
during the period,  and excludes the effect of 2,741,000 and 2,052,000  dilutive
potential  common  shares  outstanding  (employee  stock  options) for the three
months ended September 28, 2003 and September 29, 2002, as their inclusion would
be antidilutive.

Note 5 - Commitments and Contingencies

Legal Proceedings

From time to time,  the  Company  is  subject  to legal  proceedings  and claims
arising in the ordinary course of business. The Company is not aware of any such
legal  proceedings or claims that it believes will have,  individually or in the
aggregate,  a material  adverse effect on its consolidated  financial  position,
results of operations or liquidity.


                                       5

ITEM 2. MANAGEMENT'S  DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS.

Forward Looking Statements

Certain of the matters and subject areas  discussed in this Quarterly  Report on
Form 10-Q contain "forward-looking statements" within the meaning of the Private
Securities  Litigation  Reform Act of 1995. All statements other than statements
of historical information provided herein are forward-looking statements and may
contain  information about financial results,  economic  conditions,  trends and
known  uncertainties based on the Company's current  expectations,  assumptions,
estimates and projections about its business and the Company's  industry.  These
forward-looking statements involve risks and uncertainties. The Company's actual
results could differ materially from those anticipated in these  forward-looking
statements as a result of several factors,  including those more fully described
under the caption  "Risk  Factors  that May Affect  Future  Results"  within the
Company's  Annual Report on Form 10-K.  Readers are cautioned not to place undue
reliance  on  these  forward-looking  statements,   which  reflect  management's
analysis,  judgment,  belief  or  expectation  only as of the date  hereof.  The
forward-looking  statements  made in this  Quarterly  Report on Form 10-Q relate
only to events  as of the date on which the  statements  are made.  The  Company
undertakes no obligation to publicly update any  forward-looking  statements for
any reason,  even if new information  becomes available or other events occur in
the future.

Overview

1-800-FLOWERS.COM  has helped  millions of customers  connect to the people they
care  about  with a broad  range of  thoughtful  gifts,  award-winning  customer
service and its unique technology and fulfillment infrastructure.  The Company's
product line includes flowers,  plants, gourmet foods, candies, gift baskets and
other  unique gifts  available  to customers  around the world via: the Internet
(www.1800flowers.com);  by calling 1-800-FLOWERS(R)  (1-800-356-9377) 24 hours a
day;  or  by  visiting  one  of  the   Company-operated  or  franchised  stores.
1-800-FLOWERS.COM's  collection of thoughtful gifting brands includes home decor
and garden  merchandise  from Plow & Hearth(R)  (phone:  1-800-627-1712  or web:
www.plowandhearth.com),  premium popcorn,  confections and other food gifts from
The Popcorn Factory(R)(phone: 1-800-541-2676 or web: www.thepopcornfactory.com),
gourmet food products from GreatFood.com(R) (www.greatfood.com),  and children's
gifts   from    HearthSong(R)    (www.hearthsong.com)    and   Magic    Cabin(R)
(www.magiccabin.com).

Results of Operations

Net Revenues

                                       Three Months Ended
                                 ----------------------------------
                                     September      September 29,
                                     28, 2003             2002         % Change
                                 ----------------   ---------------  -----------
                                            (in thousands)
 Net revenues:
    Telephonic                         $40,371        $42,531         (5.1%)
    Online                              48,936         40,800         19.9%
    Retail/fulfillment                   5,853          5,894         (0.7%)
                                      --------        -------
 Total net revenues                    $95,160        $89,225          6.7%
                                      ========        =======

Net revenues consist primarily of the selling price of the merchandise,  service
or outbound shipping charges, less discounts, returns and credits. The Company's
combined  telephonic  and online  revenue growth of 7.2% during the three months
ended  September  28, 2003 was due to an  increase  in order  volume and average
order value resulting from the Company's effective marketing efforts,  continued
leverage of its existing customer base and strong brand name recognition.

The Company  fulfilled  approximately  1,381,000  orders  through  its  combined
telephonic and online sales channels during the three months ended September 28,
2003, an increase of 5.5% over the prior year period.  This growth was driven by
the Company's online sales channel,  which experienced a 16.8% increase in order
volume in comparison to the prior year period,  driven by improved conversion of
qualified  traffic  through the  Company's  websites and third party portals and
affiliates,  and  the  continued  migration  of  customers  from  the  Company's
telephonic sales channel,  which  experienced a corresponding  7.7% order volume
decrease  in  comparison  to the prior year  period.  The online  sales  channel
contributed  54.8% of total combined  telephonic and online  revenues during the
three months ended September 28, 2003,  compared to 49.0% for the same period of

                                       6


the prior year. The Company  intends to continue to drive revenue growth through
its online  business,  and continue  the  migration  of its  customers  from the
telephone to the Web for several important  reasons:  (i) online orders are less
expensive to process than telephonic orders,  (ii) online customers can view the
Company's full array of gift offerings  including  non-floral gifts, which yield
higher gross margin opportunities, (iii) online customers can utilize all of the
Company's  services,  such as the various  gift search  functions,  order status
check  and  reminder  service,  thereby  deepening  the  relationship  with  its
customers and leading to increased  order rates,  and (iv) when customers  visit
the  Company  online,  it provides an  opportunity  to interact  with them in an
electronic dialog via cost efficient marketing programs.

In  order  to  improve  overall  demand,  in  response  to  forecasted  economic
conditions  and analysis of consumer  buying  patterns,  during the three months
ended  September  28,  2003,  the  Company  reallocated  some  of its  marketing
spending,  reducing the circulation of certain  non-floral  product catalogs and
redirecting those funds to various online and media programs,  including several
summer programs  featuring floral gifts,  such as the Company's  successful rose
promotion in July.  As a result,  during the three months  ended  September  28,
2003,  non-floral gift products accounted for 37.4% of total combined telephonic
and online net  revenues,  in  comparison to 39.5% during the same period of the
prior year. In the future,  while the Company may choose to emphasize  different
products and  categories  to better match  changes in consumer  preferences  and
economic   conditions,   the  Company  expects  that  on  an  annual  basis,  an
increasingly  higher  proportion of revenue will continue to be derived from the
sale of non-floral products.

The Company's combined  telephonic and online sales channels average order value
of $64.68 during the three months ended September 28, 2003, was 1.6% higher than
that  of the  prior  year,  due in part to  merchandise  mix and the  successful
penetration of recently implemented up-selling and cross-brand selling programs.

Retail/fulfillment  revenues  for the three  months  ended  September  28,  2003
decreased slightly in comparison to the same period of the prior year, primarily
as a result of closing or  converting  certain  company owned retail stores into
franchised operations.


Gross Profit


                                                                    

                                              Three Months Ended
                                       ---------------------------------
                                       September 28,     September 29,
                                            2003             2002           % Change
                                       ---------------  ---------------- ---------------
                                                (in thousands)

 Gross profit                               $39,067           $36,678         6.5%
 Gross margin %                               41.1%             41.1%



Gross profit consists of net revenues less cost of revenues,  which is comprised
primarily of florist  fulfillment costs (fees paid directly to florists and fees
paid to wire service  entities that serve as  clearinghouses  for floral orders,
net of wire service rebates), the cost of floral and non-floral merchandise sold
from inventory or through third parties,  and associated costs including inbound
and outbound shipping charges. Additionally,  cost of revenues include labor and
facility costs related to direct-to-consumer  merchandise production operations,
as well as  facility  costs on  properties  that  are  sublet  to the  Company's
franchisees.  Gross profit increased during the three months ended September 28,
2003, in comparison to the same period of the prior year,  primarily as a result
of increased  order volume.  Gross margin  percentage was consistent  with prior
year as a result of the  aforementioned  shift in  product  mix  towards  floral
products  which  yield a lower gross  margin,  but  require a  comparably  lower
proportion of marketing support,  thereby  contributing to the Company's overall
improvement  in operating  margins in comparison to prior year. The reduction in
margin  percentage  resulting  from the shift in  product  mix was offset by: i)
improvements in inventory management and product sourcing, ii) the November 2002
increase in the Company's  service charge,  aligning it with industry norms, and
iii) the Company's continued focus on customer service, whereby stricter quality
control   standards  and  enforcement   methods  reduced  the  rate  of  product
credits/returns and replacements.

As the Company  continues to grow its higher margin,  non-floral  business,  the
Company  expects that gross margin  percentage,  while varying by quarter due to
seasonal changes in product mix, will continue to increase on an annual basis by
approximately 50 basis points.



                                       7



Marketing and Sales Expense
                                                                       
                                                Three Months Ended
                                         ---------------------------------
                                         September 28,     September 29,
                                              2003             2002           % Change
                                         ---------------  ----------------  -------------
                                                  (in thousands)

 Marketing and sales                         $28,846           $28,953         (0.4%)
 Percentage of net revenues                    30.3%             32.4%



Marketing and sales expense  consists  primarily of advertising  and promotional
expenditures,   catalog  costs,  online  portal  agreements,  retail  store  and
fulfillment  operations  (other  than costs  included in cost of  revenues)  and
customer  service  center  expenses,  as well as the  operating  expenses of the
Company's   departments   engaged  in  marketing,   selling  and   merchandising
activities.  Marketing and sales  expenses for the three months ended  September
28, 2003 were  consistent  with the same period of the prior year, and decreased
to 30.3% of net revenues  during the three months ended September 28, 2003, from
32.4%  during  the same  period of the prior  fiscal  year,  as a result of: (i)
volume  related  operating  efficiencies,  (ii) a reduction in order  processing
costs, and (iii) a net reduction in advertising  cost per order,  resulting from
the  aforementioned  shift in the mix of products being promoted by the Company,
which enabled it to reduce the  circulation of higher cost per order catalogs in
favor of lower cost media and online  advertising.  As a result of the Company's
cost-efficient  customer  retention  programs,  of the  1,160,000  customers who
placed  orders during the three months ended  September 28, 2003,  approximately
58.3%  represented  repeat  customers  as  compared  to 56.0% in the prior  year
period.  In  addition,  as a result of the  strength  of the  Company's  brands,
combined  with  its  cost-efficient   marketing  programs,   the  Company  added
approximately  484,000 new customers during the three months ended September 28,
2003.

In order to further  execute its business plan, the Company  expects to continue
to invest in its  marketing and sales  efforts to acquire new  customers,  while
also  leveraging its already  significant  customer base through cost effective,
customer retention initiatives.  Such spending will be within the context of the
Company's overall marketing plan, which is continually  evaluated and revised to
reflect the results of the  Company's  most recent  market  research,  including
changing economic conditions, and seeks to determine the most cost-efficient use
of the Company's marketing dollars. Although the Company believes that increased
spending in the area of marketing and sales will be necessary for the Company to
continue to grow its  revenues,  the  Company  expects  that on an annual  basis
marketing  and sales  expense will  continue to decline as a  percentage  of net
revenues.



Technology and Development Expense
                                                               


                                          Three Months Ended
                                    --------------------------------
                                    September 28,    September 29,
                                         2003            2002         % Change
                                    --------------- ---------------- -----------
                                            (in thousands)

Technology and development              $3,431           $3,578      (4.1%)
Percentage of net revenues                3.6%             4.0%



Technology and development  expense consists  primarily of payroll and operating
expenses of the Company's  information  technology group,  costs associated with
its Web sites,  including hosting,  design,  content development and maintenance
and support  costs  related to the  Company's  order  entry,  customer  service,
fulfillment and database systems.  Technology and development  expense decreased
during the three months ended  September  28, 2003,  in  comparison  to the same
period of the prior year,  due to  cost-efficiencies  realized  by bringing  the
Popcorn Factory's web-hosting platform in-house during the second quarter of the
prior year.  Internalizing the Company's  development  functions has enabled the
Company to cost  effectively  enhance the content and  functionality  of its Web
sites and improve the  performance  of the  Company's  fulfillment  and database
systems, while adding improved operational  flexibility and supplemental back-up
and system  redundancy.  During the three months ended  September 28, 2003,  the
Company  expended  $5.3 million on  technology  and  development,  of which $1.9
million has been capitalized.

Although the Company  believes  that  continued  investment  in  technology  and
development  is critical to  attaining  its  strategic  objectives,  the Company
expects that its spending in comparison to prior fiscal periods will continue to

                                       8

decrease as a  percentage  of net revenues  due to the  expected  benefits  from
previous investments in the Company's current technology platform.


General and Administrative Expense
                                                                  
                                             Three Months Ended
                                       -------------------------------
                                         September      September
                                          28, 2003       29, 2002        % Change
                                       --------------  --------------- -----------
                                               (in thousands)

General and administrative                 $7,779           $7,407        5.0%
Percentage of net revenues                   8.2%             8.3%


General and  administrative  expense  consists of payroll and other  expenses in
support  of the  Company's  executive,  finance  and  accounting,  legal,  human
resources and other administrative  functions,  as well as professional fees and
other general  corporate  expenses.  The increase in general and  administrative
expense  during the three months ended  September 28, 2003, in comparison to the
same  period of the prior year,  was  primarily  attributable  to  increases  in
various  professional  fees,  including  executive  search costs  related to the
Company's vacant senior vice president of marketing position.

The Company believes that its current general and administrative  infrastructure
is sufficient to support existing requirements, and as such, while increasing in
absolute  dollars,  general and  administrative  expenses on an annual basis are
expected to continue to decline as a percentage of net revenues.


Depreciation and Amortization Expense
                                                                  

                                             Three Months Ended
                                       -------------------------------
                                         September       September
                                          28, 2003        29, 2002      % Change
                                       --------------  --------------- -----------
                                               (in thousands)

Depreciation and amortization               $3,917           $4,029      (2.8%)
Percentage of net revenues                    4.1%             4.5%



The decrease in depreciation  and  amortization  expense during the three months
ended  September  28, 2003,  in comparison to the same period of the prior year,
reflects the impact of the Company's  declining rate of capital  additions,  and
the fact that certain software components of the Company's order entry, customer
service, fulfillment and database systems, are now fully depreciated.

Although the Company believes that continued  investment in its  infrastructure,
primarily in the areas of technology and  development,  is critical to attaining
its strategic objectives, the Company expects that depreciation and amortization
will continue to decrease as a percentage of net revenues in comparison to prior
fiscal periods.


Other Income (Expense)

                                                                  

                                             Three Months Ended
                                       --------------------------------
                                       September 28,    September 29,
                                            2003             2002         % Change
                                       ---------------  --------------- ------------
                                               (in thousands)

Interest income                             $192             $351         (45.3%)
Interest expense                            (233)            (314)        (25.8%)
Other                                       (199)             (42)       (373.8%)
                                         ---------          -------
                                           ($240)             ($5)     (4,700.0%)
                                         =========          =======

Other  income  (expense)  consists  primarily of interest  income  earned on the
Company's  investments and available cash balances,  offset by interest expense,
primarily attributable to the Company's capital leases and other long-term debt.
The decrease in other income  (expense) for the three months ended September 28,
2003 was  primarily  due to a  decline  in the  average  rate of  return  on its
investments  as a result of prevailing  market  conditions,  and a loss incurred

                                       9

upon  the  conversion/relocation  of a  retail  store  into a local  fulfillment
center,   offset  by  a  reduction  in  interest  expense  associated  with  the
refinancing of a series of fixed and variable rate mortgage and equipment  notes
in June 2003.

Income Taxes

During the three months ended  September 28, 2003 and  September  29, 2002,  the
Company  recorded no income tax benefit as all available  loss  carrybacks  have
been fully utilized. The Company has provided a full valuation allowance on that
portion of its deferred tax assets,  consisting  primarily of net operating loss
carryforwards.

Liquidity and Capital Resources

At  September  28,  2003,  the  Company had  working  capital of $31.2  million,
including  cash and  equivalents  and  short-term  investments of $48.2 million,
compared to working capital of $26.9 million, including cash and equivalents and
short-term  investments of $61.2  million,  at June 29, 2003. In addition to its
cash and  short-term  investments,  at September 28, 2003 and June 29, 2003, the
Company  maintained  approximately  $9.4 million and $19.5  million of long-term
investments,  respectively,  consisting  primarily of investment grade corporate
and U.S. government securities.

Net cash used in  operating  activities  of $20.3  million for the three  months
ended  September 28, 2003 was primarily  attributable to net losses and seasonal
changes in working  capital,  consisting of  reductions in accounts  payable and
accrued expenses and inventory  purchases for the upcoming  holidays,  offset in
part by non-cash charges of depreciation and amortization.

Net cash  provided by investing  activities of $0.6 million for the three months
ended September 28, 2003 was principally  comprised of net sales of investments,
reduced  by  capital   expenditures   related   to  the   Company's   technology
infrastructure.

Net cash used in  financing  activities  was $0.6  million for the three  months
ended  September  28, 2003,  resulting  primarily  from the repayment of amounts
outstanding  under the Company's credit  facilities and long-term  capital lease
obligations,  offset in part by the net proceeds  received  upon the exercise of
employee stock options.

At September 28, 2003, the Company's material capital commitments consist of:

   o   obligations outstanding under capital and operating leases (including
       guarantees of $0.4 million), as well as commercial notes related to
       obligations arising from, and collateralized by, the underlying
       assets of the Company's warehousing/fulfillment facility in Madison,
       Virginia ($8.6 million - 2004, $9.2 million - 2005, $6.1 million -
       2006, $3.9 million - 2007, $2.5 million - 2008, and $8.1 million -
       thereafter);
   o   inventory commitments ($21.3 million).

On September 16, 2001, the Company's Board of Directors  approved the repurchase
of up to $10.0  million  of the  Company's  Class A common  stock.  Although  no
repurchases  have been made as of November 5, 2003, any such purchases  could be
made from  time to time in the open  market  and  through  privately  negotiated
transactions,  subject to general market conditions. The repurchase program will
be funded utilizing available cash.

Critical Accounting Policies and Estimates


The Company's discussion and analysis of its financial statements and results of
operations   are  based   upon  the   consolidated   financial   statements   of
1-800-FLOWERS.COM,  Inc., which have been prepared in accordance with accounting
principles  generally  accepted in the United States.  The  preparation of these
financial  statements requires management to make estimates and assumptions that
affect the reported amount of assets,  liabilities,  revenues and expenses,  and
related  disclosure of contingent  assets and liabilities.  On an ongoing basis,
management   evaluates  its  estimates,   including  those  related  to  revenue
recognition,  inventory  and  long-lived  assets,  including  goodwill and other
intangible  assets related to  acquisitions.  Management bases its estimates and
judgments  on  historical  experience  and on  various  other  factors  that are
believed to be reasonable under the circumstances, the results of which form the
basis for making  judgments about the carrying values of assets and liabilities.
Actual results may differ from these estimates  under  different  assumptions or
conditions.  Management  believes the following  critical  accounting  policies,
among others,  affects the Company's  more  significant  judgments and estimates
used in preparation of its consolidated financial statements.


                                       10

Revenue Recognition

Net  revenues  are  generated  by  online,  telephonic  and  retail  fulfillment
operations and primarily consist of the selling price of merchandise, service or
outbound shipping charges, less discounts, returns and credits. Net revenues are
recognized upon product shipment.

Accounts Receivable

The Company  maintains  allowances  for doubtful  accounts for estimated  losses
resulting from the inability of its customers to make required payments.  If the
financial condition of the Company's customers were to deteriorate, resulting in
an impairment of their ability to make  payments,  additional  allowances may be
required.

Inventory

The Company  states  inventory at the lower of cost or market.  In assessing the
realization  of  inventories,  we are  required to make  judgments  as to future
demand  requirements and compare that with inventory levels. It is possible that
changes in consumer  demand could cause a reduction in the net realizable  value
of inventory.

Goodwill and Other Intangible Assets

Goodwill  represents the excess of the purchase price over the fair value of the
net assets  acquired  and is  evaluated  annually  for  impairment.  The cost of
intangible assets with determinable lives is amortized to reflect the pattern of
economic benefits consumed, on a straight-line basis, over the estimated periods
benefited, ranging from 3 to 16 years.

The Company periodically  evaluates acquired businesses for potential impairment
indicators.  Judgment regarding the existence of impairment  indicators is based
on market conditions and operational  performance of the Company.  Future events
could cause the Company to conclude that  impairment  indicators  exist and that
goodwill and other intangible assets associated with our acquired businesses are
impaired.

Capitalized Software

The carrying  value of  capitalized  software,  both  purchased  and  internally
developed, is periodically reviewed for potential impairment indicators.  Future
events could cause the Company to conclude that impairment  indicators exist and
that capitalized software is impaired.

Income Taxes


The Company  has  established  deferred  income tax assets and  liabilities  for
temporary  differences  between the financial reporting bases and the income tax
bases of its  assets and  liabilities  at enacted  tax rates  expected  to be in
effect  when such assets or  liabilities  are  realized or settled.  The Company
records a valuation  allowance on the  deferred  income tax assets to reduce the
total to an amount  management  believes is more likely than not to be realized.
Valuation allowances were provided principally to offset certain deferred income
tax assets for operating loss carryforwards.



ITEM 3.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

The Company's earnings and cash flows are subject to fluctuations due to changes
in interest  rates  primarily  from its investment of available cash balances in
investment  grade corporate and U.S.  government  securities.  Under its current
policies,  the Company  does not use interest  rate  derivative  instruments  to
manage exposure to interest rate changes.

ITEM 4.  CONTROLS AND PROCEDURES

Under the supervision and with the  participation  of our management,  including
the Chief Executive Officer and Chief Financial  Officer,  we have evaluated the
effectiveness  of the  design  and  operation  of our  disclosure  controls  and
procedures  pursuant to Exchange Act Rule  13a-14(c) as of the end of the period
covered by this report.  Based on that evaluation,  the Chief Executive  Officer
and Chief Financial  Officer have concluded that these  disclosure  controls and
procedures  are  effective.  There were no changes in our internal  control over
financial  reporting  during the  quarter  ended  September  28,  2003 that have
materially affected, or are reasonably likely to materially affect, our internal
controls over financial reporting.



                                       11


PART II. - OTHER INFORMATION

ITEM 1.  LEGAL PROCEEDINGS

From time to time,  the  Company  is  subject  to legal  proceedings  and claims
arising in the ordinary course of business. The Company is not aware of any such
legal  proceedings or claims that it believes will have,  individually or in the
aggregate,  a material  adverse effect on its business,  consolidated  financial
position, results of operations or liquidity.

ITEM 2.  CHANGES IN SECURITIES AND USE OF PROCEEDS

         Not applicable.

ITEM 3.  DEFAULTS UPON SENIOR SECURITIES

         Not applicable.

ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

         Not applicable.

ITEM 5.  OTHER INFORMATION

         Not applicable.

ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K

         (a)   Exhibits.

               31.1 Certifications pursuant to Section 302 of the Sarbanes-Oxley
               Act of 2002.

               32.1 Certifications pursuant to Section 906 of the Sarbanes-Oxley
               Act of 2002.

         (b)   Reports on Form 8-K

               On August 6, 2003, the Company filed a report on Form 8-K
               announcing results of operations and financial condition for its
               fiscal 2003 fourth quarter ended June 29, 2003.

               On October 23, 2003, the Company filed a report on Form 8-K
               announcing results of operations and financial condition for its
               fiscal 2004 first quarter ended September 28, 2003.


                                       12



                                   SIGNATURES
                                   ----------


Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.






                                            1-800-FLOWERS.COM, Inc.
                                            ----------------------------------
                                            (Registrant)




Date:  November 11, 2003                    /s/ James F. McCann
- ---------------------------                 ----------------------------------
                                            James F. McCann
                                            Chief Executive Officer
                                            Chairman of the Board of Directors
                                            (Principal Executive Officer)




Date:  November 11, 2003                   /s/ William E. Shea
- ---------------------------                 ----------------------------------
                                            William E. Shea
                                            Senior Vice President Finance and
                                            Administration (Principal Financial
                                            and Accounting Officer)























                                       13